Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Big changes for Danish Fly Company<br />
Denmark-based distributor The<br />
Fly Company is embarking on<br />
a new journey, with a relocation,<br />
a strategic overhaul and the<br />
addition of two more brands to<br />
its portfolio.<br />
Over the past two years,<br />
the company has engaged<br />
in a meticulous examination<br />
of its operations, leading to<br />
transformative changes.<br />
As it moves forward, it has<br />
become the exclusive European<br />
distributor for Ewing feathers,<br />
renowned for its unique<br />
products that it says elevate the<br />
art of fly tying.<br />
In addition, The Fly<br />
Company has also expanded its<br />
distribution network to include<br />
TFO fly rods in select European<br />
countries.<br />
Suzuki GB’s Marine<br />
Division says changes to<br />
its sales team will further<br />
enhance its ability to<br />
respond to the needs<br />
of the dealer network<br />
and continue delivering<br />
exceptional customer<br />
service.<br />
The first change is the<br />
appointment of Steve<br />
Warren as its newest sales<br />
account manager, looking<br />
after Suzuki’s presence<br />
predominantly in the north of<br />
England and Wales, as well as<br />
in Southern Ireland.<br />
Steve is no stranger to<br />
the marine industry and<br />
already has extensive product<br />
knowledge, having spent<br />
eight years working in Suzuki<br />
GB’s technical department<br />
and being hands on in the<br />
company’s workshop facility.<br />
He has also supported the<br />
team at key events such as<br />
the Southampton Boat Show,<br />
Seawork and BoatLife as<br />
well as assisting various key<br />
boat builder and commercial<br />
TFO, a strong and wellrenowned<br />
brand, brings a legacy<br />
of quality and innovation to the<br />
fly fishing community.<br />
The decision to relocate<br />
to a better-suited location<br />
in Randers is strategic and<br />
reflects The Fly Company’s<br />
commitment to maximising<br />
and optimising its structure<br />
and capabilities. This move is<br />
aimed at enhancing operational<br />
efficiency, fostering innovation<br />
and ensuring a seamless<br />
experience for fly fishing<br />
enthusiasts.<br />
The full Flyco team,<br />
comprised of seasoned<br />
professionals, brings a wealth<br />
of experience as they work to<br />
invigorate the organisation’s<br />
vision and strategy, ensuring a<br />
SuZuKI maRINE<br />
STRENGTHENS SaLES TEam<br />
Ben Green<br />
(le) and<br />
Steve<br />
Warren<br />
take<br />
up new<br />
positions<br />
at Suzuki<br />
Marine GB.<br />
operator accounts with sea<br />
trials and rigging advice.<br />
The second change<br />
continues Suzuki’s desire<br />
to promote from within,<br />
as existing team member<br />
Ben Green becomes events<br />
coordinator and account<br />
manager and will take on the<br />
responsibility for a number of<br />
selected key accounts.<br />
Ben has been with Suzuki<br />
GB for over five years,<br />
working first in the Dealer<br />
Services department and<br />
then, more recently, as events<br />
coordinator for the ATV and<br />
Marine team.<br />
marine.suzuki.co.uk<br />
commitment to excellence and<br />
the continuation of fly fishing<br />
traditions.<br />
Head of sales Christoffer<br />
Thorsager explained: “We<br />
believe that our new location<br />
in Randers will serve as a hub<br />
for innovation and will allow us<br />
to maximise and optimise our<br />
capabilities.<br />
“With the full Flyco team and<br />
strong financial backing, coupled<br />
with our new location, we are<br />
excited about the future and the<br />
opportunities it presents.”<br />
flyco.dk
Change language