Catalyst Acoustics Group Corporate Brochure

WE ARE
CATALYST ACOUSTICS
GROUP

4-5 ABOUT US
Get to know the brands that make
up Catalyst Acoustics Group.
14-15 MARKETING & ADVERTISING
Discover what in-house, corporate-led services
are offered to brands and partners.
6-7 OUR VALUES
Uncover what guides us and how
we build our company culture.
16-17 CHANNEL SUPPORT
Delve into our best-in-class channel management
services that encourage and enable growth.
TABLE OF
CONTENTS
Thank you for your interest in Catalyst Acoustics Group. We welcome you to learn more about our
organization and the activities that allow us to fulfill our goal of controlling noise in every environment.
8-9 PARTNERSHIP PROMISE
Find out what advantages are realized
from shared support services.
10-11 MANUFACTURING
CENTERS OF EXCELLENCE
Visualize our company’s footprint and
learn what benefits it brings.
18-33 CATALYST BRANDS
Read about each of our brands and their offerings.
FRÄSCH | 18-19
IAC ACOUSTICS | 20-21
KINETICS NOISE CONTROL | 22-25
LAMVIN | 26-27
MADRID | 28-29
NOISE BARRIERS | 30-31
REALACOUSTIX | 32-33
SOUND SEAL | 34-35
RIVERBANK ACOUSTICAL LABORATORIES | 36-37
12-13 EDUCATION
Learn about the live and on-demand
educational opportunities we offer.
38-39 EXPERTISE & MARKETS SERVED
Find out how our specialized team and products
control noise in every environment.

"I AM BOTH PROUD AND
ABOUT US
Catalyst Acoustics Group is the parent company of an elite group of acoustic, seismic, vibration and
noise control brands including Fräsch, IAC Acoustics, Kinetics Noise Control, Lamvin, Madrid,
Noise Barriers, RealAcoustix and Sound Seal, that together, offer the broadest portfolio of noise control
solutions in the market today. The addition of Riverbank Acoustical Laboratories continues a tradition of
excellence and affords best-in-class testing of building materials and consumer products.
HONORED TO WITNESS AND
PARTICIPATE IN CATALYST’S
EXTRAORDINARY EVOLUTION.
OUR CONTINUED SUCCESS
CAN BE ATTRIBUTED TO THREE
MAIN PILLARS: A DEDICATED
TEAM, A GROUP OF REPUTABLE
ACOUSTIC BRANDS, AND A
SHARED, RELENTLESS DESIRE
TO BE A BEST-IN-CLASS
OUR BRANDS
The independent brands, channels to market, products and services offered by each business remain unique,
while leveraging the deep functional expertise, broad channel reach, significant financial resources and much
larger scale of the combined Catalyst Acoustics Group.
ACOUSTIC MANUFACTURER AND
SOLUTIONS PROVIDER."
– JOE LUPONE
Chief Executive Officer
Catalyst Acoustics Group
4 | 5

TRUST
Trustworthy employees demonstrate high personal character, strong capabilities in their
discipline, and a consistent record of execution which results in a high degree of confidence.
OUR VALUES
Catalyst Acoustic Group’s corporate values guide how we collectively accomplish our work across our
brands. As an organization, we continually strive to build and foster a team of professionals who embrace
our corporate values, embody our organizational culture, and demonstrate all that makes us unique.
Our values are more than a series of aspirational words in a corporate brochure or employee handbook;
they are at the foundation of all we do. It is through our values that our culture is shaped, our workforce
is aligned, and our continued success will be achieved.
TRANSPARENCY
Transparency is a lack of hidden agendas or conditions; it is sharing approaches and results
to build collaboration, cooperation and collective decision making.
COMMITMENT
This value is demonstrated through exhibited responsiveness to customers, influencers and employees,
product knowledge, and a desire to seek continuous personal and professional development opportunities.
KNOWLEDGE & EXPERTISE
We are a science-based company. We seek employees who are continual learners who possess
and share valuable knowledge in their discipline.
CREATIVITY & INNOVATION
We value out-of-the-box-thinkers who explore ways to deliver superior solutions to our company,
customers, influencers, and the marketplace.
FLEXIBILITY
We applaud an individual’s ability to adapt thinking and actions to match evolving conditions
quickly, calmly, and efficiently, and showing resilience in the face of adversity.
DEPENDABILITY
Dependable employees can be relied upon for doing what they say they will do when they
say they will do it and for going above and beyond expectations when necessary. 6 | 7

Strategic
Guidance
Acquisition
Support
PARTNERSHIP PROMISE
■ The holding company provides a solid financial platform and strategic guidance for each
member of the family.
■ Brand and Channel preservation are imperative, as each company offers a unique value
proposition in the market.
Financial Support
& Capital
Manufacturing /
Lean Support
Real
Acoustix
IAC
Acoustics
Sound
Seal
Noise
Barriers
Kinetics
RAL
Fräsch
TBD
Marketing
Support
Acoustics Lab/
R&D Resources
■ The overarching goal is to strengthen each company's value proposition, not prioritize
any specific business over another.
Madrid
Lamvin
■ In areas where there are channel overlaps (whether real or perceived), we will jointly
define the right messaging and actions needed for collective success.
Business
Information / Analytics
IT
Infrastructure
■ Leadership from each business has a seat at the table and a voice in strategic decisions.
Human Capital
Management
8 | 9

UT
MANUFACTURING CENTERS
OF EXCELLENCE
Catalyst Acoustics Group is proud to have a national footprint that includes six manufacturing centers
of excellence. Each location has its own set of core competencies, yet the alignment allows for system
and process synergies and areas of functional overlap where advantageous.
= CAG MANUFACTURING CENTERS OF EXCELLENCE
OCEANSIDE, CA OGDEN, UT GRAND PRAIRIE, TX NORTH AURORA, IL DUBLIN, OH AGAWAM, MA
10 | 11

EDUCATION
We are committed to staying connected with sales representatives, customers and constituents. To this end, Catalyst
is aligned with such industry organizations as the Ceilings and Interior Systems Construction Association (CISCA) and
the National Council of Acoustical Consultants (NCAC), and our employees are regular contributors to both thought
leadership pieces and virtual and in-person acoustics education presentations.
"CATALYST’S COMMITMENT TO
SUPPORTING OUR COMPANY
IS UNMATCHED AND TRULY
IS SOUP-TO-NUTS. THE TEAM
ISN’T JUST OUT FOR THE SALE;
THEY’RE HELPING TO SOLVE
PROBLEMS AND CREATE
FUTURE OPPORTUNITIES.
HAVING THE PLATFORM TO
SHARE SUCCESSES AND
DISCUSS INSTALLATIONS HAS
PODCAST
SOUND BITES
ACOUSTIC EDUCATION PRESENTATIONS
HELPED US OPEN DOORS."
This outlet features discussions between industry
experts on trending acoustic topics, challenges,
and how to overcome them.
The effectiveness of our noise control solutions
is demonstrated through short, real-life before
and after video clips.
In addition to regular webinar presentations, we offer CEUs accredited
by such groups as the American Institute of Architects (AIA), and the
International Design Continuing Education Council Inc. (IDCEC).
– DOUG MCDANIEL
Chief Executive Officer
Pacific Sound Control
LEARN MORE ABOUT OUR EDUCATION OPPORTUNITIES
12 | 13

"MY EXPERIENCE WITH THE TEAM
HAS BEEN NOTHING LESS THAN
MARKETING & ADVERTISING
Catalyst Acoustics Group employs an in-house, corporate-led team of marketing professionals who execute
thoughtful, targeted campaigns for each brand and their channel partners. With extensive experience in
traditional and digital advertising, content creation, event planning, graphic design, marketing, public relations,
sales and more, a suite of services is capably offered.
STELLAR. THEY FILLED VOIDS WE
DIDN’T KNOW WE HAD AND WERE
HELPFUL EVERY STEP OF THE
WAY. ON SEVERAL OCCASIONS,
WE CALLED UPON THE TEAM TO
CREATE POST-INSTALL PROJECT
VIDEOS. THE PROCESS FOR EACH
WAS RELATIVELY HANDS-OFF FOR
US; THEY HANDLED EVERYTHING
FROM THE ON-LOCATION SHOOTS,
SCRIPT DEVELOPMENT, AND
COMMUNICATION
CREATIVE
DIGITAL
LEAD GENERATION
VIDEO EDITING, AND EACH TIME,
THE OUTCOME EXCEEDED OUR
Content calendars guide digital
and traditional communications,
Professional photography,
videography and 3-D rendering
Rigorous assessments and
execution of best practices
High quality, market-leading lead generation services set us apart. CAG
leverages multiple project databases and list generation platforms to provide
EXPECTATIONS."
while performance metrics and
come together in modern
across our responsive websites,
custom and targeted support. We share regional project opportunities that are
sales goals inform strategic,
print and digital materials,
targeted ads and custom paid
out to bid, and target key audiences with digital ad campaigns to drive product
focused content creation in paid
advertising opportunities.
positioning our brands and
products as best-in-class.
social campaigns drive quality
leads and site traffic.
and application interest. In addition, relevant influencer lists are regularly
generated to support, grow and drive spec position.
– CRAIG D'ANNA
Partner
QuietStar Industries
14 | 15

"THE CHANNEL PROGRAM THAT
CHANNEL SUPPORT
Catalyst Acoustics Group prides itself on offering best-in-class channel management services to encourage
and enable growth of our strategic partners. Our channel ecosystem utilizes a partner relationship management
(PRM) platform; this robust yet intuitive tool provides single sign-on and point of access for all available Catalyst
marketing and sales tools and services.
CATALYST HAS ADOPTED ALLOWS
MYSELF AND MY TEAM ACCESS TO
REAL-TIME DATA AND PROVIDES
A PLATFORM FOR GROWTH
THROUGH TRANSPARENCY,
VISIBILITY AND CONSTANT
COMMUNICATION. NOT ONLY
HAVE [THEY] IDENTIFIED KEY
OBJECTIVES THAT ALIGN WITH
OUR OWN, [THEY’VE] DEVISED A
STRATEGY AND PROVIDE SUPPORT
DYNAMIC SCORECARDS
Partners are granted self-serve
CPQ TOOLS
CAG invests in the design and
MARKETING SUPPORT
Each channel partner enjoys custom
LEAD GENERATION
In addition to traditional lead generation services, Catalyst invests
SERVICES THAT HELP OUR TEAMS
ACHIEVE COLLECTIVE SUCCESS."
access to all their quote, order, and
build-out of customer-facing
support services including content
in custom ad campaigns to support share of wallet expansion efforts.
sales activities. Quarterly meetings
quoting tools that enable channel
development and deployment,
All aspects of our multi-pronged campaigns from their build-out to
to review performance and discuss
growth opportunities refine goals
and focus efforts.
partners to manage their pipeline
of opportunities and generate
their own proposals.
social media management, literature
creation, and education process
management.
execution is facilitated in-house by Catalyst’s digital experts, while
calls-to-action drive leads directly to the partners. This allows channel
partners to remain focused on selling activities.
–JAY M. FORD
President & Chief Executive Officer
Ketchum & Walton Co.
16 | 17

FRÄSCH
Founded in 2015, Fräsch is an innovative acoustical company
that designs and manufactures sustainable acoustical solutions
out of Polyethylene Terephalate (PET) felt that enhance the visual
style of any space. Solutions include acoustical baffles, lighting,
wall treatments, space dividers and accessories.
LEARN MORE
18 | 19

IAC ACOUSTICS
Founded in 1949, IAC Acoustics offers acoustic metal solutions
for industrial, architectural and medical applications. The industrial
offerings includes both in-plant and outdoor enclosures, outdoor
noise barriers, anechoic chambers, dyno test rooms and HVAC
products. The architectural products include secure facilities,
acoustical doors, windows, music practice rooms and studio
packages, while medical offerings include mini and full-size
audiology booths and test chambers.
LEARN MORE
20 | 21

KINETICS
NOISE CONTROL
Kinetics Noise Control has extensive experience designing and
manufacturing innovative products to control noise and vibration.
Established in 1958, Kinetics now produces the industry’s largest
selection of products and solutions that span such markets as
architectural interiors, industrial, building acoustics, HVAC, airflow,
seismic and vibration, and specialty solutions and systems.
LEARN MORE
22 | 23

Kinetics products are manufactured with care and precision in our
central Ohio and southern California plants. The team’s combined
technical expertise exceeds 300 years, which allows optimal acoustic,
noise, seismic and vibration solutions to be delivered worldwide.
24 | 25

LAMVIN
Founded in 1961, Lamvin is a leading manufacturer of quality,
custom architectural acoustical products for walls and ceilings.
Lamvin’s success can be attributed to the company’s innovative
products, excellent lead times and friendly and responsive
customer service. Based in Oceanside, California, sustainability
is a top priority, with many products specifically designed to meet
the state’s strict qualifications for clean air emissions.
LEARN MORE
26 | 27

MADRID
Madrid has been crafting quality wood products since 1977 and
architectural ceilings and wood elements for well over a decade.
Working with sustainably harvested wood, Madrid’s attractive
and versatile product lines complement interior design and
provide optional sound reflection or absorption. Dedicated to
quality craftsmanship and exceeding customer expectations,
this commitment extends through every aspect of every project,
regardless of the size or scope.
LEARN MORE
28 | 29

NOISE BARRIERS
Noise Barriers has been a leading manufacturer of high performing
metal noise control products serving the industrial and architectural
markets since its founding in 2003. Products include architectural
doors, industrial doors, windows, barrier systems, absorption
panels, complete enclosure systems, audiometric exam rooms,
music practice rooms, and specialty products.
LEARN MORE
30 | 31

REALACOUSTIX
RealAcoustix is a Utah-based manufacturer of custom
acoustical wood and architectural interior products.
Appreciated in the industry for producing high-end diffusers,
acoustical wood and absorption treatments, RealAcoustix’s
products have been successfully installed in concert halls,
universities, premier recording studios and other high-end
spaces with notable aesthetic and acoustic results.
LEARN MORE
32 | 33

SOUND SEAL
Sound Seal has been committed to controlling noise in every
environment since 1978. A leading manufacturer of commercial
and architectural acoustic noise control products, Sound Seal
offers a wide product selection to the soundproofing industry
including industrial noise control products, acoustic fabric panels,
acoustic floor underlayments and acoustic wood walls and ceilings.
LEARN MORE
24 34 | 25 35

RIVERBANK
ACOUSTICAL
LABORATORIES
Founded in 1918 by Wallace Clement Sabine, Riverbank Acoustical
Laboratories (RAL) is recognized worldwide as a source of valid
acoustical data in numerous commercial, civilian, and military
specifications. RAL’s acoustical engineers support clients with certified
and accredited testing of building materials and consumer products,
providing both the data and the expertise to identify solutions that give
a measurable advantage to meet or exceed industry standards.
LEARN MORE
36 | 37

Architectural Interiors Industrial Building Acoustics
HVAC Airflow,
Seismic & Vibration
Specialty Solutions
& Systems
Fräsch
• PET Felt
TECHNICAL EXPERTISE
Each brand employs highly qualified acoustic specialists, consultants and engineers.
This breadth of skills ensures our customer base is fully supported every step of the
way from project management to product installation.
IAC Acoustics
Kinetics
• Baffles / Banners
• Fabric Wrapped Panels
• PET Felt
• Wood
• Barrier Walls
• Metal Enclosures
• Metal Panels
• Barrier Walls
• Metal Enclosures
• Metal Panels
• Curtain Enclosures
• Exterior Curtains
• Interior Curtains
• Ceiling Hangers
• Floating Floors
• Limp Mass Barriers
• Partition Isolators
• Sound Isolation Clips
• Underlayments
• Wall Isolators
• Louvers
• Plenums
• Silencers
• Inertia Base Frames
• Louvers
• Plenums
• Silencers
• Vertical Pipe Riser Isolators
• Vibration Isolators
• Vibration Restrained Curbs
• Anechoic Chambers
• Audiology
• Doors
• Dyno Rooms
• Music Practice Rooms
• SCIFs
• Studios
• Windows
• OEM
• OEM
Lamvin
• Baffles / Banners
• Fabric Wrapped Panels
• Printed Panels
• PET Felt
MARKETS SERVED
Our diverse product offerings solve noise problems across industries and markets, as
evidenced in the table to the right. We’re proud to capably control noise in every environment.
Madrid
Noise Barriers
• Concrete Veneered Panels
• Wood
• Barrier Walls
• Metal Enclosures
• Metal Panels
• Anechoic Chambers
• Doors
• Dyno Rooms
• Music Practice Rooms
• Studios
• Windows
RealAcoustix
• Architectural Bass Absorption
• Diffusers
• Fabric Wrapped Panels
• Glass Absorption
• Plastic Products
• Re-Directors
• Wood
38 | 39
Sound Seal
• Baffles / Banners
• Fabric Wrapped Panels
• Printed Panels
• PET Felt
• Wood
• Curtain Enclosures
• Exterior Curtains
• Interior Curtains
• Underlayments • Duct Lagging • OEM

CONTROLLING NOISE
IN EVERY ENVIRONMENT