Catalyst Acoustics Group Corporate Brochure
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
WE ARE<br />
CATALYST ACOUSTICS<br />
GROUP
4-5 ABOUT US<br />
Get to know the brands that make<br />
up <strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong>.<br />
14-15 MARKETING & ADVERTISING<br />
Discover what in-house, corporate-led services<br />
are offered to brands and partners.<br />
6-7 OUR VALUES<br />
Uncover what guides us and how<br />
we build our company culture.<br />
16-17 CHANNEL SUPPORT<br />
Delve into our best-in-class channel management<br />
services that encourage and enable growth.<br />
TABLE OF<br />
CONTENTS<br />
Thank you for your interest in <strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong>. We welcome you to learn more about our<br />
organization and the activities that allow us to fulfill our goal of controlling noise in every environment.<br />
8-9 PARTNERSHIP PROMISE<br />
Find out what advantages are realized<br />
from shared support services.<br />
10-11 MANUFACTURING<br />
CENTERS OF EXCELLENCE<br />
Visualize our company’s footprint and<br />
learn what benefits it brings.<br />
18-33 CATALYST BRANDS<br />
Read about each of our brands and their offerings.<br />
FRÄSCH | 18-19<br />
IAC ACOUSTICS | 20-21<br />
KINETICS NOISE CONTROL | 22-25<br />
LAMVIN | 26-27<br />
MADRID | 28-29<br />
NOISE BARRIERS | 30-31<br />
REALACOUSTIX | 32-33<br />
SOUND SEAL | 34-35<br />
RIVERBANK ACOUSTICAL LABORATORIES | 36-37<br />
12-13 EDUCATION<br />
Learn about the live and on-demand<br />
educational opportunities we offer.<br />
38-39 EXPERTISE & MARKETS SERVED<br />
Find out how our specialized team and products<br />
control noise in every environment.
"I AM BOTH PROUD AND<br />
ABOUT US<br />
<strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong> is the parent company of an elite group of acoustic, seismic, vibration and<br />
noise control brands including Fräsch, IAC <strong>Acoustics</strong>, Kinetics Noise Control, Lamvin, Madrid,<br />
Noise Barriers, RealAcoustix and Sound Seal, that together, offer the broadest portfolio of noise control<br />
solutions in the market today. The addition of Riverbank Acoustical Laboratories continues a tradition of<br />
excellence and affords best-in-class testing of building materials and consumer products.<br />
HONORED TO WITNESS AND<br />
PARTICIPATE IN CATALYST’S<br />
EXTRAORDINARY EVOLUTION.<br />
OUR CONTINUED SUCCESS<br />
CAN BE ATTRIBUTED TO THREE<br />
MAIN PILLARS: A DEDICATED<br />
TEAM, A GROUP OF REPUTABLE<br />
ACOUSTIC BRANDS, AND A<br />
SHARED, RELENTLESS DESIRE<br />
TO BE A BEST-IN-CLASS<br />
OUR BRANDS<br />
The independent brands, channels to market, products and services offered by each business remain unique,<br />
while leveraging the deep functional expertise, broad channel reach, significant financial resources and much<br />
larger scale of the combined <strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong>.<br />
ACOUSTIC MANUFACTURER AND<br />
SOLUTIONS PROVIDER."<br />
– JOE LUPONE<br />
Chief Executive Officer<br />
<strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong><br />
4 | 5
TRUST<br />
Trustworthy employees demonstrate high personal character, strong capabilities in their<br />
discipline, and a consistent record of execution which results in a high degree of confidence.<br />
OUR VALUES<br />
<strong>Catalyst</strong> Acoustic <strong>Group</strong>’s corporate values guide how we collectively accomplish our work across our<br />
brands. As an organization, we continually strive to build and foster a team of professionals who embrace<br />
our corporate values, embody our organizational culture, and demonstrate all that makes us unique.<br />
Our values are more than a series of aspirational words in a corporate brochure or employee handbook;<br />
they are at the foundation of all we do. It is through our values that our culture is shaped, our workforce<br />
is aligned, and our continued success will be achieved.<br />
TRANSPARENCY<br />
Transparency is a lack of hidden agendas or conditions; it is sharing approaches and results<br />
to build collaboration, cooperation and collective decision making.<br />
COMMITMENT<br />
This value is demonstrated through exhibited responsiveness to customers, influencers and employees,<br />
product knowledge, and a desire to seek continuous personal and professional development opportunities.<br />
KNOWLEDGE & EXPERTISE<br />
We are a science-based company. We seek employees who are continual learners who possess<br />
and share valuable knowledge in their discipline.<br />
CREATIVITY & INNOVATION<br />
We value out-of-the-box-thinkers who explore ways to deliver superior solutions to our company,<br />
customers, influencers, and the marketplace.<br />
FLEXIBILITY<br />
We applaud an individual’s ability to adapt thinking and actions to match evolving conditions<br />
quickly, calmly, and efficiently, and showing resilience in the face of adversity.<br />
DEPENDABILITY<br />
Dependable employees can be relied upon for doing what they say they will do when they<br />
say they will do it and for going above and beyond expectations when necessary. 6 | 7
Strategic<br />
Guidance<br />
Acquisition<br />
Support<br />
PARTNERSHIP PROMISE<br />
■ The holding company provides a solid financial platform and strategic guidance for each<br />
member of the family.<br />
■ Brand and Channel preservation are imperative, as each company offers a unique value<br />
proposition in the market.<br />
Financial Support<br />
& Capital<br />
Manufacturing /<br />
Lean Support<br />
Real<br />
Acoustix<br />
IAC<br />
<strong>Acoustics</strong><br />
Sound<br />
Seal<br />
Noise<br />
Barriers<br />
Kinetics<br />
RAL<br />
Fräsch<br />
TBD<br />
Marketing<br />
Support<br />
<strong>Acoustics</strong> Lab/<br />
R&D Resources<br />
■ The overarching goal is to strengthen each company's value proposition, not prioritize<br />
any specific business over another.<br />
Madrid<br />
Lamvin<br />
■ In areas where there are channel overlaps (whether real or perceived), we will jointly<br />
define the right messaging and actions needed for collective success.<br />
Business<br />
Information / Analytics<br />
IT<br />
Infrastructure<br />
■ Leadership from each business has a seat at the table and a voice in strategic decisions.<br />
Human Capital<br />
Management<br />
8 | 9
UT<br />
MANUFACTURING CENTERS<br />
OF EXCELLENCE<br />
<strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong> is proud to have a national footprint that includes six manufacturing centers<br />
of excellence. Each location has its own set of core competencies, yet the alignment allows for system<br />
and process synergies and areas of functional overlap where advantageous.<br />
= CAG MANUFACTURING CENTERS OF EXCELLENCE<br />
OCEANSIDE, CA OGDEN, UT GRAND PRAIRIE, TX NORTH AURORA, IL DUBLIN, OH AGAWAM, MA<br />
10 | 11
EDUCATION<br />
We are committed to staying connected with sales representatives, customers and constituents. To this end, <strong>Catalyst</strong><br />
is aligned with such industry organizations as the Ceilings and Interior Systems Construction Association (CISCA) and<br />
the National Council of Acoustical Consultants (NCAC), and our employees are regular contributors to both thought<br />
leadership pieces and virtual and in-person acoustics education presentations.<br />
"CATALYST’S COMMITMENT TO<br />
SUPPORTING OUR COMPANY<br />
IS UNMATCHED AND TRULY<br />
IS SOUP-TO-NUTS. THE TEAM<br />
ISN’T JUST OUT FOR THE SALE;<br />
THEY’RE HELPING TO SOLVE<br />
PROBLEMS AND CREATE<br />
FUTURE OPPORTUNITIES.<br />
HAVING THE PLATFORM TO<br />
SHARE SUCCESSES AND<br />
DISCUSS INSTALLATIONS HAS<br />
PODCAST<br />
SOUND BITES<br />
ACOUSTIC EDUCATION PRESENTATIONS<br />
HELPED US OPEN DOORS."<br />
This outlet features discussions between industry<br />
experts on trending acoustic topics, challenges,<br />
and how to overcome them.<br />
The effectiveness of our noise control solutions<br />
is demonstrated through short, real-life before<br />
and after video clips.<br />
In addition to regular webinar presentations, we offer CEUs accredited<br />
by such groups as the American Institute of Architects (AIA), and the<br />
International Design Continuing Education Council Inc. (IDCEC).<br />
– DOUG MCDANIEL<br />
Chief Executive Officer<br />
Pacific Sound Control<br />
LEARN MORE ABOUT OUR EDUCATION OPPORTUNITIES<br />
12 | 13
"MY EXPERIENCE WITH THE TEAM<br />
HAS BEEN NOTHING LESS THAN<br />
MARKETING & ADVERTISING<br />
<strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong> employs an in-house, corporate-led team of marketing professionals who execute<br />
thoughtful, targeted campaigns for each brand and their channel partners. With extensive experience in<br />
traditional and digital advertising, content creation, event planning, graphic design, marketing, public relations,<br />
sales and more, a suite of services is capably offered.<br />
STELLAR. THEY FILLED VOIDS WE<br />
DIDN’T KNOW WE HAD AND WERE<br />
HELPFUL EVERY STEP OF THE<br />
WAY. ON SEVERAL OCCASIONS,<br />
WE CALLED UPON THE TEAM TO<br />
CREATE POST-INSTALL PROJECT<br />
VIDEOS. THE PROCESS FOR EACH<br />
WAS RELATIVELY HANDS-OFF FOR<br />
US; THEY HANDLED EVERYTHING<br />
FROM THE ON-LOCATION SHOOTS,<br />
SCRIPT DEVELOPMENT, AND<br />
COMMUNICATION<br />
CREATIVE<br />
DIGITAL<br />
LEAD GENERATION<br />
VIDEO EDITING, AND EACH TIME,<br />
THE OUTCOME EXCEEDED OUR<br />
Content calendars guide digital<br />
and traditional communications,<br />
Professional photography,<br />
videography and 3-D rendering<br />
Rigorous assessments and<br />
execution of best practices<br />
High quality, market-leading lead generation services set us apart. CAG<br />
leverages multiple project databases and list generation platforms to provide<br />
EXPECTATIONS."<br />
while performance metrics and<br />
come together in modern<br />
across our responsive websites,<br />
custom and targeted support. We share regional project opportunities that are<br />
sales goals inform strategic,<br />
print and digital materials,<br />
targeted ads and custom paid<br />
out to bid, and target key audiences with digital ad campaigns to drive product<br />
focused content creation in paid<br />
advertising opportunities.<br />
positioning our brands and<br />
products as best-in-class.<br />
social campaigns drive quality<br />
leads and site traffic.<br />
and application interest. In addition, relevant influencer lists are regularly<br />
generated to support, grow and drive spec position.<br />
– CRAIG D'ANNA<br />
Partner<br />
QuietStar Industries<br />
14 | 15
"THE CHANNEL PROGRAM THAT<br />
CHANNEL SUPPORT<br />
<strong>Catalyst</strong> <strong>Acoustics</strong> <strong>Group</strong> prides itself on offering best-in-class channel management services to encourage<br />
and enable growth of our strategic partners. Our channel ecosystem utilizes a partner relationship management<br />
(PRM) platform; this robust yet intuitive tool provides single sign-on and point of access for all available <strong>Catalyst</strong><br />
marketing and sales tools and services.<br />
CATALYST HAS ADOPTED ALLOWS<br />
MYSELF AND MY TEAM ACCESS TO<br />
REAL-TIME DATA AND PROVIDES<br />
A PLATFORM FOR GROWTH<br />
THROUGH TRANSPARENCY,<br />
VISIBILITY AND CONSTANT<br />
COMMUNICATION. NOT ONLY<br />
HAVE [THEY] IDENTIFIED KEY<br />
OBJECTIVES THAT ALIGN WITH<br />
OUR OWN, [THEY’VE] DEVISED A<br />
STRATEGY AND PROVIDE SUPPORT<br />
DYNAMIC SCORECARDS<br />
Partners are granted self-serve<br />
CPQ TOOLS<br />
CAG invests in the design and<br />
MARKETING SUPPORT<br />
Each channel partner enjoys custom<br />
LEAD GENERATION<br />
In addition to traditional lead generation services, <strong>Catalyst</strong> invests<br />
SERVICES THAT HELP OUR TEAMS<br />
ACHIEVE COLLECTIVE SUCCESS."<br />
access to all their quote, order, and<br />
build-out of customer-facing<br />
support services including content<br />
in custom ad campaigns to support share of wallet expansion efforts.<br />
sales activities. Quarterly meetings<br />
quoting tools that enable channel<br />
development and deployment,<br />
All aspects of our multi-pronged campaigns from their build-out to<br />
to review performance and discuss<br />
growth opportunities refine goals<br />
and focus efforts.<br />
partners to manage their pipeline<br />
of opportunities and generate<br />
their own proposals.<br />
social media management, literature<br />
creation, and education process<br />
management.<br />
execution is facilitated in-house by <strong>Catalyst</strong>’s digital experts, while<br />
calls-to-action drive leads directly to the partners. This allows channel<br />
partners to remain focused on selling activities.<br />
–JAY M. FORD<br />
President & Chief Executive Officer<br />
Ketchum & Walton Co.<br />
16 | 17
FRÄSCH<br />
Founded in 2015, Fräsch is an innovative acoustical company<br />
that designs and manufactures sustainable acoustical solutions<br />
out of Polyethylene Terephalate (PET) felt that enhance the visual<br />
style of any space. Solutions include acoustical baffles, lighting,<br />
wall treatments, space dividers and accessories.<br />
LEARN MORE<br />
18 | 19
IAC ACOUSTICS<br />
Founded in 1949, IAC <strong>Acoustics</strong> offers acoustic metal solutions<br />
for industrial, architectural and medical applications. The industrial<br />
offerings includes both in-plant and outdoor enclosures, outdoor<br />
noise barriers, anechoic chambers, dyno test rooms and HVAC<br />
products. The architectural products include secure facilities,<br />
acoustical doors, windows, music practice rooms and studio<br />
packages, while medical offerings include mini and full-size<br />
audiology booths and test chambers.<br />
LEARN MORE<br />
20 | 21
KINETICS<br />
NOISE CONTROL<br />
Kinetics Noise Control has extensive experience designing and<br />
manufacturing innovative products to control noise and vibration.<br />
Established in 1958, Kinetics now produces the industry’s largest<br />
selection of products and solutions that span such markets as<br />
architectural interiors, industrial, building acoustics, HVAC, airflow,<br />
seismic and vibration, and specialty solutions and systems.<br />
LEARN MORE<br />
22 | 23
Kinetics products are manufactured with care and precision in our<br />
central Ohio and southern California plants. The team’s combined<br />
technical expertise exceeds 300 years, which allows optimal acoustic,<br />
noise, seismic and vibration solutions to be delivered worldwide.<br />
24 | 25
LAMVIN<br />
Founded in 1961, Lamvin is a leading manufacturer of quality,<br />
custom architectural acoustical products for walls and ceilings.<br />
Lamvin’s success can be attributed to the company’s innovative<br />
products, excellent lead times and friendly and responsive<br />
customer service. Based in Oceanside, California, sustainability<br />
is a top priority, with many products specifically designed to meet<br />
the state’s strict qualifications for clean air emissions.<br />
LEARN MORE<br />
26 | 27
MADRID<br />
Madrid has been crafting quality wood products since 1977 and<br />
architectural ceilings and wood elements for well over a decade.<br />
Working with sustainably harvested wood, Madrid’s attractive<br />
and versatile product lines complement interior design and<br />
provide optional sound reflection or absorption. Dedicated to<br />
quality craftsmanship and exceeding customer expectations,<br />
this commitment extends through every aspect of every project,<br />
regardless of the size or scope.<br />
LEARN MORE<br />
28 | 29
NOISE BARRIERS<br />
Noise Barriers has been a leading manufacturer of high performing<br />
metal noise control products serving the industrial and architectural<br />
markets since its founding in 2003. Products include architectural<br />
doors, industrial doors, windows, barrier systems, absorption<br />
panels, complete enclosure systems, audiometric exam rooms,<br />
music practice rooms, and specialty products.<br />
LEARN MORE<br />
30 | 31
REALACOUSTIX<br />
RealAcoustix is a Utah-based manufacturer of custom<br />
acoustical wood and architectural interior products.<br />
Appreciated in the industry for producing high-end diffusers,<br />
acoustical wood and absorption treatments, RealAcoustix’s<br />
products have been successfully installed in concert halls,<br />
universities, premier recording studios and other high-end<br />
spaces with notable aesthetic and acoustic results.<br />
LEARN MORE<br />
32 | 33
SOUND SEAL<br />
Sound Seal has been committed to controlling noise in every<br />
environment since 1978. A leading manufacturer of commercial<br />
and architectural acoustic noise control products, Sound Seal<br />
offers a wide product selection to the soundproofing industry<br />
including industrial noise control products, acoustic fabric panels,<br />
acoustic floor underlayments and acoustic wood walls and ceilings.<br />
LEARN MORE<br />
24 34 | 25 35
RIVERBANK<br />
ACOUSTICAL<br />
LABORATORIES<br />
Founded in 1918 by Wallace Clement Sabine, Riverbank Acoustical<br />
Laboratories (RAL) is recognized worldwide as a source of valid<br />
acoustical data in numerous commercial, civilian, and military<br />
specifications. RAL’s acoustical engineers support clients with certified<br />
and accredited testing of building materials and consumer products,<br />
providing both the data and the expertise to identify solutions that give<br />
a measurable advantage to meet or exceed industry standards.<br />
LEARN MORE<br />
36 | 37
Architectural Interiors Industrial Building <strong>Acoustics</strong><br />
HVAC Airflow,<br />
Seismic & Vibration<br />
Specialty Solutions<br />
& Systems<br />
Fräsch<br />
• PET Felt<br />
TECHNICAL EXPERTISE<br />
Each brand employs highly qualified acoustic specialists, consultants and engineers.<br />
This breadth of skills ensures our customer base is fully supported every step of the<br />
way from project management to product installation.<br />
IAC <strong>Acoustics</strong><br />
Kinetics<br />
• Baffles / Banners<br />
• Fabric Wrapped Panels<br />
• PET Felt<br />
• Wood<br />
• Barrier Walls<br />
• Metal Enclosures<br />
• Metal Panels<br />
• Barrier Walls<br />
• Metal Enclosures<br />
• Metal Panels<br />
• Curtain Enclosures<br />
• Exterior Curtains<br />
• Interior Curtains<br />
• Ceiling Hangers<br />
• Floating Floors<br />
• Limp Mass Barriers<br />
• Partition Isolators<br />
• Sound Isolation Clips<br />
• Underlayments<br />
• Wall Isolators<br />
• Louvers<br />
• Plenums<br />
• Silencers<br />
• Inertia Base Frames<br />
• Louvers<br />
• Plenums<br />
• Silencers<br />
• Vertical Pipe Riser Isolators<br />
• Vibration Isolators<br />
• Vibration Restrained Curbs<br />
• Anechoic Chambers<br />
• Audiology<br />
• Doors<br />
• Dyno Rooms<br />
• Music Practice Rooms<br />
• SCIFs<br />
• Studios<br />
• Windows<br />
• OEM<br />
• OEM<br />
Lamvin<br />
• Baffles / Banners<br />
• Fabric Wrapped Panels<br />
• Printed Panels<br />
• PET Felt<br />
MARKETS SERVED<br />
Our diverse product offerings solve noise problems across industries and markets, as<br />
evidenced in the table to the right. We’re proud to capably control noise in every environment.<br />
Madrid<br />
Noise Barriers<br />
• Concrete Veneered Panels<br />
• Wood<br />
• Barrier Walls<br />
• Metal Enclosures<br />
• Metal Panels<br />
• Anechoic Chambers<br />
• Doors<br />
• Dyno Rooms<br />
• Music Practice Rooms<br />
• Studios<br />
• Windows<br />
RealAcoustix<br />
• Architectural Bass Absorption<br />
• Diffusers<br />
• Fabric Wrapped Panels<br />
• Glass Absorption<br />
• Plastic Products<br />
• Re-Directors<br />
• Wood<br />
38 | 39<br />
Sound Seal<br />
• Baffles / Banners<br />
• Fabric Wrapped Panels<br />
• Printed Panels<br />
• PET Felt<br />
• Wood<br />
• Curtain Enclosures<br />
• Exterior Curtains<br />
• Interior Curtains<br />
• Underlayments • Duct Lagging • OEM
CONTROLLING NOISE<br />
IN EVERY ENVIRONMENT