Palo Alto - Apartment Condominium - European Property Awards

Palo Alto - OVERVIEW 

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02


APARTMENT CONDOMINIUM 

01

WELCOME 

TO NATURALLY 

MODERN 

LIVING

INDEX 

A C E 

B 

D 

OVERVIEW 

1. BRIEF........................................ 8 

LOCATION 

1.A LOCATION 

AND SURROUNDINGS............ 12 

1.B SITUATION WITHIN 

THE BUILDING.......................... 16 

2. LANDSCAPE AND 

SURROUNDINGS.................... 19 

LAYOUT, 

APPEARANCE 

AND FINISH 

1. EXTERNAL 

APPEARANCE AND 

FINISHES.................................. 21 

2. ARCHITECTURE.................... 24 

3.A INTERIOR DESIGN............ 29 

3.B FACILITIES/BRANDS 

USED.......................................... 34 

SAFETY, 

SECURITY, 

SUSTAINABILITY 

AND INNOVATION 

1. SAFETY, SECURITY, 

ACCESSIBILITY AND 

WELLBEING.............................. 42 

2. SUSTAINABILITY................... 44 

3. INNOVATION........................ 46 

MARKETING 

1.A MARKETING 

ACTIVITIES................................. 52 

1.B PUBLIC RELATIONS........... 58


A 

OVE 

VIEW 

04


R 

05


PALO ALTO 

The Palo Alto project was born in 2016 with the aspiration to create the best lifestyle destination on the Costa del Sol and in Southern Europe. 

Supported by Round Hill Capital, the community is conceived following the principle of “Naturally Modern Living”, merging a modern, active, 

multicultural and Mediterranean lifestyle with the authenticity and simplicity of a natural environment and a unique design. 

The community is founded on four cornerstones that symbolise its values and those of its owners: 

Family 

The family sense of community 

and belonging. Palo Alto is an 

international and cosmopolitan 

meeting point for like-minded 

people who have similar 

affinities, a consolidated and 

unique community. 

Lifestyle destination 

Palo Alto is a luxury lifestyle 

destination, we call it “Naturally 

Modern Living”. Palo Alto offers 

a series of unique amenities and 

services that meet all the needs 

of our community and clearly 

define this Palo Alto lifestyle. 

Bespoke homes 

Palo Alto offers its owners the 

opportunity to completely 

customise the homes to their 

needs and requirements. 

Sustainability 

Respect for nature and 

sustainability are at the core of 

Palo Alto. 

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TARGET MARKET 

Palo Alto offers residents the chance to experience living in 

Marbella, considered one of the best tourist destinations in Europe 

for its climate, culture, gastronomy and leisure. The owners of Palo 

Alto are looking for a home that offers a different lifestyle where 

luxury is combined with simplicity, leisure with work, and relaxation 

with socialising. 

The community is designed to welcome those looking for a 

lifestyle destination where they can enjoy every moment of life with 

the people around them. Investors will also find a secure business 

in Palo Alto that will allow them to enhance the value of their 

portfolios thanks to its attractive community and excellent location. 

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Pinsapos 221 is the most exclusive and unique Sky 

Villa in Palo Alto, the leading community and lifestyle 

destination on the Costa del Sol, one of the most 

beautiful regions of southern Spain. 

1. BRIEF 

The property crowns the Pinsapos development, which houses the most highly 

valued luxury homes in the community and is south-facing with a 300-degree view 

over the Mediterranean Sea. 

With its double height, this penthouse offers different spaces that suit a very 

exclusive lifestyle. It is accessed directly from the garage through a private lift that 

leads to the front door, where a hall separates the private area from the communal 

areas. Thus, the three bedrooms are kept to one side and offer a personal space 

with an en-suite bathroom and walk in wardrobe that allows owners to enjoy the 

restfulness and tranquillity of being at home with maximum privacy. The communal 

areas are dominated by the open-plan design including the living room, dining 

room area and open kitchen, a space to enjoy the best views of the Mediterranean 

Sea while cooking or relaxing on the sofa. 

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By opening the completely frameless large windows, the interior 

space merges with a terrace of over 200 m2 that surrounds the entire 

second floor. This creates a unique environment that combines 

the indoor and outdoor spaces for you to enjoy the unparalleled 

Mediterranean temperatures and light. 

The second floor of this Sky Villa is completely exterior, allowing 

you to enjoy a refreshing swim in the infinity pool with uninterrupted 

views of Gibraltar and the African mountains or cook for the whole 

family in the outdoor kitchen. 

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Palo Alto - LOCATION 

B 

LO 

CATI 

ON 

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1.A LOCATION 

AND SURROUNDINGS 

Palo Alto is in the heart of the Costa 

del Sol, in Marbella, one of the most 

attractive regions of Spain thanks to 

its climate, since owners can enjoy 325 

days of sunshine a year. 

Palo Alto is surrounded by the incomparable natural landscape 

of the Sierra de las Nieves National Park, one of the 16 protected 

National Parks in Spain. 

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NORWAY 

4 h 15 m 

UK 

2 UK h 55 m 

NETHERLANDS 

3 h 

POLAND 

3 h 55 m 

BELGIUM 

2 h 50 m 

GERMANY 

3 h 40 m 

FRANCE 

2 h 30 m 

MALAGA 

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1.A LOCATION 

AND SURROUNDINGS 

Belonging to the small municipality of Ojén, Palo Alto is located just 20 minutes from the 

international airport of Málaga and a few kilometres from the cosmopolitan and welcoming 

city of Marbella, a leading international destination on the Costa del Sol. 

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1.B SITUATION WITHIN 

THE BUILDING 

The home is located on the top floor of the 

best located block in Pinsapos, Palo Alto’s 

most exclusive community. 

Placed on the central plateau of the project, its situation and elevation offer an 

unparalleled and uninterrupted view of the Mediterranean Sea and the Strait of 

Gibraltar. The small number of apartments available at Pinsapos and its independence 

from other developments within Palo Alto ensure maximum tranquillity and privacy. 

However, owners have easy access to all of Palo Alto’s services, which are just a 

5-minute walk from Pinsapos. 

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Pinsapos 221 offers a total of 224 m2 of interior 

space and 232 m2 of outdoor terrace on its 

main floor, which adds up to a total of 456 m2 of 

constructed area. This is completed with an upper 

terrace of 193 m2 that includes a solarium area, 

swimming pool and equipment for the installation 

of an outdoor kitchen. 

This Sky Villa is fully integrated with the building 

and the Palo Alto community, maintaining the 

Mediterranean style following straight and simple 

lines, light colours, and natural materials. The 

exterior elements, railings, pergolas, and decks have 

a functional format in harmony with the building’s 

architecture. 

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Pinsapos 221 offers direct 

views of the Mediterranean 

Sea and the Strait of Gibraltar. 

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2. LANDSCAPE AND 

SURROUNDINGS 

All rooms have large windows and openings to the outside and are south-facing, 

providing excellent views of the sea and the city of Marbella, the popular Playa del 

Cable and the fishing ports and marinas. 

The mountains of the Sierra de las Nieves National Park, an unspoiled and 

protected natural area that is permanently surrounded by native fauna and flora, 

extend around the house. During the winter months, the scarce sea mist allows a 

clear view of the Rock of Gibraltar, as well as the African mountains closer to the 

Strait, an unforgettable image for owners and visitors. 

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Palo Alto - LAYOUT, APPARENCE AND FINISH 

C 

LAYOUT, 

APPEARANCE 

AND FINISH 

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1. EXTERNAL 

APPEARANCE AND 

FINISHES 

The apartment’s exterior design 

follows the simple, functional 

and modern lines featured in all 

Palo Alto buildings. 

The Mediterranean style is represented in the white and 

natural colours of the construction, which combines different 

materials and textures in the spacious outdoor areas. 

The apartment’s exterior has been designed to be in complete 

harmony with the home interiors, maintaining the continuity 

of lines and shades to ensure greater rational appeal. All this is 

integrated into the environment of the Pinsapos community, 

which includes in the same building a private gym, spa and 

wellness area with hammam and sauna exclusively for the 

owners. Owners can also enjoy the gardens surrounding the 

building, where native vegetation grows, and an outdoor 

swimming pool area with a solarium and rest areas. 

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1. EXTERNAL 

APPEARANCE AND FINISHES 

The façade consists of: 

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Exterior walls 

A high-quality sprayed mortar render, with a thin, 

wate-repellent white coating. To achieve optimal 

climatic comfort in all the living areas, double external 

walls have been installed. 

Façade tiling 

Strategic parts of the façade have been tiled 

with 45x60cm ceramic tiles prepared for outdoor 

use. The product represents the partially 

imperfect reverse side of the travertine slabs, 

with less obvious and almost blurred surface 

graphics. The style follows the “raw” trend: the 

charm of the irregular surface is interpreted with 

elegance and refinement.


Wooden pergolas 

Treated spruce exterior laminated wood beams 

which emphasises the importance of the use of 

noble and natural materials in this community. 

Windows 

The windows are designed to take full advantage 

of natural light and outdoor views. The windows 

facing the terrace are floor-to-ceiling windows, with 

the lower edge of the frame elegantly integrated 

into the floor. 

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2. ARCHITECTURE 

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A 

A 

H35 

H22 

B 


PINSAPOS 

LOW 

PRODUCT 

LAYOUT 

FLOOR PLAN / INDOOR 

LOW 

A 

H.72 

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B 

B 

A 


PINSAPOS 

PRODUCT 

LAYOUT 

FLOOR PLAN / 

OUTDOOR AREA 3 

H.67 

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3.A INTERIOR DESIGN 

The interior of the apartment has been 

designed by the prestigious Minotti Marbella, 

creating a unique and uniform style for the 

apartment’s different rooms. 

The overall concept consists of different spaces, corresponding to rooms or 

zones inside and outside the apartment, connected to each other through the 

colorimetry, shapes and textures of the different furniture and accessories. 

Warm and welcoming spaces have been established in the communal areas, 

starting with a living room with sofas and low tables combining straight and 

curved lines, complemented by tall lamps and dynamic decorative elements. 

Light colours and textile, wooden and metallic textures combine with the earth 

tone of the walls to provide a uniform look. This colour scheme extends to the 

dining room area, presided by a large marble table and shell chairs, which are 

also found at the kitchen’s breakfast bar. 

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3.A INTERIOR DESIGN 

To highlight the kitchen, it has been decorated in black 

monochrome, where the walls, furniture and appliances blend into 

the same tone, playing with the space through the textures and 

shapes on the surfaces. 

The bedrooms have individual but related styles, with straightlined 

beds with matching headboards and nightstands, as well as 

complementary chairs and lamps, all on light-toned carpets that 

contrast with the wooden floor. 

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The lighting choice throughout the house is one of the highlights, absorbing the 

prominence of each of the rooms and providing a nuance of colour and warmth. Each 

light point plays with the craftsmanship of glass, worked in different ways that project 

iridescent reflections in all rooms, always ensuring adequate lighting. 

The extensive terraces create differentiated and individualised spaces using 

designer outdoor furniture. The lower terrace has a seating area with low sofas with 

organic shapes and a circular dining table with wicker chairs. Rounded shapes, light 

tones and natural textures predominate and are combined in the chillout area, which 

has a lounger sofa and multiple armchairs and coffee tables. 

The upper terrace is distinguished with straight furniture, both the sun loungers and 

the sitting area, which has a large sofa in stone tones that contrasts with the porcelain 

floor. Finally, a large round table with shell-style chairs allows you to enjoy the outdoor 

balcony and the apartment’s unbeatable views. 

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N.01 LIDO ARMCHAIR WITH BASE 

CM 93X99XH.85 

COVER: MOSAIC, COL.01 CENERE 

BASE: BRUSHED ASH VENEER, OPEN-PORE MOKA LACQUERED 

N.01 BELL AGIO COFFEE TABLE 

CM DIAM49XH.42 

TOP: POLISHED BLACK - NICKEL 

BASE: POLISHED BLACK - NICKEL 

GORDON GUILLAUMIER 

N.01 TWIGGY CHAISE LONGUE 

DX CM 150X150XH.88 

BASE: ALUMINIUM, BLACK COFFEE FINISH 

COVER: SABLÈ, COL.02 ECRU 

N.03 TWIGGY DEEP ARMCHAIR 

CM 84X110XH.88 



N.01 TWIGGY DEEP ARMCHAIR WITH ARMREST 

SX CM 110X110XH.88 



N.01 TWIGGY BENCH 

CM 84X64XH.37 


COVER: NABUK LEATHER, COL.22 COGNAC 

N.01 LIDO FOOTSTOOL WITH BASE 

CM DIAM.74XH.42 

COVER: MOSAIC, COL.01 CENERE 

BASE: BRUSHED ASH VENEER, OPEN-PORE MOKA LACQUERED 

GAMFRATESI 

N.01 NAY COFFEE TABLE 


CHROME FINISH 

RODOLFO DORDONI 

N.01 MINIBOX-1981 TABLE LAMP 

CM DIAM.10,3 XH.18,8 

BLACK 

STILNOVO 

N.01 LIVING TV-FURNITURE 

THE HORIZONTAL 

CM 96X32X35CM AND 2 PER 128X32X35 

THE VERTICAL ONES 

CM 32X128X46 

OLIVIERI MOBILI 

N.02 TWIGGY OPTIONAL CUSHION 

CM 50X50 

COVER: NABUK LEATHER, COL.22 COGNAC 


N.01 CLARITY RUG 

CM 500X450 

COL. 634 

JAB 

N.01 LOUVER COFFEE TABLE 


TOP: GLOSSY WAVY LACQUERED, CHESTNUT COL. 

LEGS: ASH LICORICE 


N.01 HALO CRYSTAL PENDANT 

CM Ø54, Ø80, Ø91 

SWAROVSKI CRYSTALS 

MANOOI 

N.01 MLN PEAK FLOOR LAMP 

CM DIAM.12 XH.130 

MINK LACQUERING 

NCS S 2005-Y10 R 

MILAN LUMINATION 

N.01 PILOTIS COFFEE TABLE 

CM DIAM. 27XH.55 

FINISH: STEEL MIRROR 


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Flooring 

Different porcelain tile options for indoor and 

outdoor floors. Wooden floors in bedrooms. 

Supplier: Gunni & Trentino 

3.B FACILITIES / 

BRANDS USED 

Walls 

Waterproof coating, permeable to water vapour, 

and the highest category of French environmental 

labelling on indoor air emissions A+ Émissions dans l’air 

intérieur. Supplier: MORCENSEC 

Windows and exterior doors 

Windows and exterior doors: double glazing and 

aluminium, with a design that integrates the rails into 

the floor to eliminate any frames and create floor-toceiling 

open spaces. They guarantee maximum security 

and greater energy efficiency. Materials: Schuco 

Faucets and accessories 

the three bathrooms and the kitchen, as well as 

the outdoor faucets, feature simple, stainless-steel 

designs. Supplier: Dorn Bracht 

Sanitary fixtures 

All three bathrooms feature white porcelain fixtures 

in all sanitary elements, including sinks, showers and 

bathtubs. Supplier: Duravit 

Kitchen and laundry room surfaces 

the countertops, kitchen table and other work areas 

have high-quality finishes that can be quickly and 

thoroughly cleaned and disinfected. 

Supplier: Silestone 

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Appliances 

Includes washing machine, dryer and refrigerator, as 

well as all kitchen electronics, induction cooktop, oven, 

microwave and exhaust fan, which is integrated into 

the ceiling. Supplier: Gaggenau 

Cabinets and wood finishes 

CARRÉ uses only natural wood layers with five coatings 

of at least 241gr/m2. FLAT lacquered white door and 

wardrobe model. The lacquered doors are decoratively 

neutral and enhance the quality of the finishes and 

the standard superior height provides elegance and a 

great appearance. Carré wardrobes are functional and 

aesthetic storage solutions. Supplier: Carré 

Lifts and garage entrances 

Direct private access to the apartment through a lift 

with the highest security standards and a customised 

design for Palo Alto. The access to the garage is 

controlled through a mobile app that guarantees 

maximum security. Supplier: Thyssenkrupp 

Security 

video surveillance cameras and image recording 

are installed in communal areas for greater security 

control, including an IP-based video storage 

device. To capture moving images, the perimeter 

sensor combines infrared and microwave detection 

technologies. Providers: Securitas, Jaboltron, Hikvision 

Home automation services 

the home automation design studio Illusion 

has designed and prepared the home for the 

implementation of various home automation 

technologies and solutions. Homeowners can 

customise their smart home with premium products 

that ensure fast connectivity, durability and efficiency. 

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Palo Alto - LAYOUT, APPARENCE Palo Alto - AND OVERVIEW FINISH 

Providers: 

Lutron - Lighting control 

Sonos - Living room and master bedroom speakers 

Sonance - Sound system for living room and master bedroom 

Bowers&Wilkins - Outdoor speakers 

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Palo Alto - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION 

D 

AFETY, 

ECURITY, 

USTAINABILITY 

ND INNOVATION 

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1. SAFETY SECURITY, 

ACCESSIBILITY AND WELLBEING 

Palo Alto has a permanent security service that controls access from the 

Gate House, in addition to supervising activities within the community 24/7. 

Both the communities and the amenities also have burglar alarm systems, an 

internal security camera circuit, and smoke detectors, as well as indications for 

emergency evacuations. To guarantee the owners’ wellbeing, acoustic barriers 

have also been installed to isolate the community from the noise from the 

access roads. 

All accesses are adapted to accessibility regulations for people with reduced 

mobility by means of ramps, lifts and elevators. The outdoor areas also 

have pavements adapted to facilitate mobility and movement around the 

community, and the landscaped areas offer delimited paths designed for 

functional diversity. 

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Gate House 

24/7 security 

Exterior Building 

gates 

Apartment´s 

Securiy alarm 

system 

Pinsapos 221’s full list of security 

measures includes: 

1. Smoke detectors, fire alarms, fire blankets and fire extinguishers covering all communal 

areas and residence kitchen-living areas 

2. MEP and Fire-fighting Equipment areas located in the basement 

3. Staircases for safe evacuation in each building 

4. Vehicle entrance gates and building entrances 

5. Entry phone with camera for vehicle entrance gate and building main entrance 

6. Covered Secure Residents Parking for each apartment, and Accessible Disabled Parking 

7. Keypad access to building main entrance and resident vehicle gates 

8. Security apartment entrance door 

9. Emergency lighting in all communal areas 

10. 24-hour security guards and 24-hour monitoring 

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2. SUSTAINABILITY 

Sustainability is one of the four pillars on which 

Palo Alto is based, applying the latest trends and 

formulas to achieve not only a more responsible 

construction process, but also housing and services 

with a reduced impact on the environment. Some 

of the communities are already BREEAM certified, 

while others are in the process of evaluation, where 

the following measures are considered: 

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Lighting 

Climate Control 

Water 

The entire community has LED lighting sources with 

low energy consumption and high luminous efficacy, 

obtaining high-quality lighting both inside the homes 

and in the indoor and outdoor communal areas. 

The lighting strategies employed avoid generating 

light pollution, and the buildings are designed with 

large window openings that allow for optimal natural 

lighting and views of the sky. 

Palo Alto’s homes and community buildings are equipped 

with aerothermal and underfloor heating systems, as well as 

individualised mechanical ventilation systems to regulate the 

temperature in different rooms, thus ensuring greater energy 

efficiency. The fan coil cooling system has an outdoor unit located 

on the roof of the building and a compact indoor unit/tank 

where the air conditioning water is stored. In addition, envelope 

solutions have been applied to the exterior walls to reduce the 

dwelling’s energy demand, as well as energy losses. 

All the building’s sanitary installations are designed 

to minimise potable water consumption, and energy 

and water efficient appliances have been installed 

in all the dwellings. An ecologist has been hired 

for the outdoor areas and has carried out several 

environmental reports that have defined measures for 

rational water use by planting several native species. 

Recycling 

Conservation 

Selective waste collection is offered, with distinct 

containers assigned to each community. Information 

on recycling options for large materials or products 

is also provided, and a composting area has been 

designed for pruning waste from the gardens. 

Palo Alto’s construction process has been based on 

environmentally responsible methodologies, with the aim of 

preserving and conserving the surroundings, reducing the 

impact on the environment as much as possible and managing 

more than 80% of the waste generated at the construction site. 

Environmentally certified materials have been used to determine 

the impact associated with their use. The characteristics of the 

terrain, orography and climatic conditions have also been taken 

into account to guarantee the conservation of the buildings. 

In addition, all natural environments have been nurtured with 

native vegetation in order to guarantee their adaptation and 

minimise the impact on the ecosystems as much as possible. 

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3. INNOVATION 

The apartment has been designed and 

built following the latest innovations in 

architecture, construction, and equipment. 

The apartment has been designed and built following the latest innovations in 

architecture, construction, and equipment. The materials used have been evaluated to 

ensure maximum sustainability and the facilities have an A+ energy certification for greater 

efficiency. The cladding and finishes also guarantee both climate and sound insulation of the 

buildings using innovative double walls with an interior cavity. The water drainage system, 

which is invisible thanks to channels hidden under the floating floors that lead rainwater to 

the core of the building, where it is collected and discharged, is also noteworthy. 

The Palo Alto homes are equipped with home automation technology that allows you 

to automate different functions such as heating, cooling, and lighting, so that owners can 

control and monitor the state of their home at any time and from anywhere, respond to any 

possible unforeseen events and improve energy efficiency. 

All this has led the Pinsapos community to obtain the BREEAM certificate, an independent 

international institution that evaluates the sustainability of buildings based on the materials 

used, the techniques employed, insulation and consumption. 

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Palo Alto - MARKETING 

E 

50


MARKE 

51


+184 Millons 

SOLD 

+6.600 € m 2 

1.A MARKETING 

ACTIVITIES 

current sale price 

Palo Alto’s marketing department has carried out a great 

task promoting and marketing the community based 

on an exhaustive action plan on different platforms 

developed by professionals with extensive marketing 

experience in the real estate sector. 

These activities have achieved the sale of 86% of the community in less than 6 years, with buyers from more than 

35 countries. Despite the diversity in Palo Alto, homeowners from Central Europe are in the majority, with a large 

representation from Belgian, German, Dutch and English communities. Buyers are an average 10 years younger 

than the usual age on the Costa del Sol, a factor explained by the modern concept conveyed by Palo Alto. 

Some of the milestones achieved through the marketing activities carried out include the complete sale of the 

36 homes that confirm the Eucaliptos off-plan community, the complete delivery of multiple developments, or the 

revaluation of the apartments, which reaches 50%. 

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1.A MARKETING 

ACTIVITIES 

Digital identity 

A main website has been developed which conveys 

the image, values and mission of Palo Alto through 

a careful and minimalist design that conveys the 

exclusivity, calmness and lifestyle destination concept 

promoted by the community. 

Social profiles 

Palo Alto has profiles on Instagram, Facebook, 

LinkedIn and YouTube that follow the same principles. 

The most relevant network is Instagram, where a 

curated feed is provided with images of the community 

and the lifestyle it offers. YouTube includes regular 

videos featuring new promotions, and LinkedIn and 

Facebook have occasional corporate-level posts. 

Digital marketing 

International digital marketing campaigns have 

been carried out in target countries such as the United 

Kingdom, Germany, the Netherlands and Belgium. 

The strategy has focused on social ads, positioning and 

remarketing campaigns. 

Media Marketing 

Palo Alto has collaborated with national and 

international media by publishing sponsored 

content presenting the community, its services and 

the lifestyle destination concept. The leading lifestyle 

and luxury magazine in Marbella Essential Magazine 

has been its main collaborator in Spain, while at the 

international level campaigns have been launched 

in the Belgian publication Trends and Tendencies, 

published in Flemish and French and focused on an 

audience with a high purchasing power. 

Street marketing 

Billboards were installed at strategic points in the 

Málaga region of Spain, especially near the city of 

Marbella and the airport. These billboards presented 

Palo Alto and its lifestyle destination concept. 

Scent Marketing 

To give Palo Alto an entity of its own, it is essential to 

associate it with a fragrance. Through a collaboration 

with Rituals, the Green Cardamon scent was selected 

to represent the community, placing air fresheners in 

key points of the Club and the main amenities. 

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Links 

Current campaign: 

https://olivos.paloaltomarbella.com/ 

Website: 

https://www.paloaltomarbella.com/ 

Instagram: 

https://www.instagram.com/ 

paloaltomarbellaspain/paloaltomarbellaspain/ 

Facebook: 

https://www.facebook.com/paloaltomarbella 

YouTube: 

https://www.youtube.com/channel/ 

UCVI40otTLYlTnZBQUE8WmjA 

LinkedIn: 

https://www.linkedin.com/company/ 

paloaltomarbella/ 

WEBSITE 

INSTAGRAM 

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Current Billboard campaing 

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1.B PUBLIC 

RELATIONS 

Palo Alto has developed a communications and 

public relations programme focused on building 

its brand image as a leading lifestyle destination 

on the Costa del Sol. 

Palo Alto has developed a communications and public relations programme focused on 

building its brand image as a leading lifestyle destination on the Costa del Sol. The actions 

developed in conjunction with the communications agency LF Channel have announced the 

launch of new community developments, presenting their features and benefits, as well as the 

advantages of owning a property in Palo Alto. 

In addition, brand positioning campaigns have been developed through opinion articles 

focused on topics related to Palo Alto. 

We have also carried out communicative actions focused on the local level in collaboration 

with regional media. The values of Palo Alto have been shared, presenting them as the 

pillars on which the community is based and which govern its actions and interaction with its 

environment. Thus, events were announced related to donations to the third sector or activities 

in which Palo Alto wanted to proactively contribute to the development of the activities of its 

stakeholders through sponsorships, donations, collaborations or contributions. 

Some of the most relevant results are: 

La Opinión de Málaga (+465k readers), 

EjePrime (+19k readers), Málaga Hoy (+1M 

readers), Diario Sur (+6M readers), 

El Economista (+27M readers), Inmodiario 

(+930k readers), Revista Interiores (+65k 

readers). 

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Links 

La Opinión de Málaga: 

https://www.laopiniondemalaga.es/ 

marbella/2022/06/17/construyen-complejoresidencial-espacio-coworking-67389311.html 

El Economista: 

https://www.eleconomista.es/vivienda/ 

noticias/11737346/04/22/Claves-para-realizaruna-inversion-inteligente-en-el-sectorinmobiliario-de-lujo.html 

EjePrime: 

https://www.ejeprime.com/empresa/roundhill-invertira-350-millones-en-residencias-deestudiantes-en-espana-y-portugal.html 

Diario Sur: 

https://www.diariosur.es/opinion/territorioencuentro-nomadas-20221006000030-ntvo.html 

Inmodiario: 

https://inmodiario.com/de-segunda-residenciaa-vivienda-principal-el-auge-de-las-lifestyledestinations/ 

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MARKETING 

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- OVERVIEW 

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Palo Alto Marbella 

Arrabal Au. 6, 2V 

Carretera Marbella-Ojén A-335 km 4 

29610 Ojén, Málaga Spain 

Tel: (+34) 900 102 322 

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Palo Alto - Apartment Condominium - European Property Awards

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