2023 Annual Report

prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
ANNUAL REPORT
20
23

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prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
2023 ANNUAL REPORT
TABLE of CONTENTS
LEADERSHIP MESSAGE PAGE 3
OUR MEMBERSHIP PAGES 4-5
ADVOCACY & PAC PAGES 6-7
COMMUNICATIONS PAGES 8-9
EDUCATION & TRAINING PAGES 10-11
RV SHOW, ANNUAL MEETING
& AWARDS PAGES 12-13
FINANCIAL HEALTH PAGE 14
BOARD OF DIRECTORS PAGE 15
COMMITTEES PAGE 15
STAFF & CONTACT INFO. PAGE 16
OUR MISSION
To enhance the recreation vehicle
and camping industry through
education and promotion by
being a resource and partner
to all segments of the recreation
vehicle and camping industry.

3
A MESSAGE FROM OUR LEADERSHIP
Dear Valued Member:
In 2023, the industry faced challenges. After record
-breaking sales during the pandemic, RV sales
normalized in 2023 — meaning wholesale shipments
and sales were down in 2023. While interest in RVing
and camping remains high, consumers are nervous
about purchasing RVs due to high interest rates and high
prices for food and housing. The good news is that
shipments started to increase during the last three
months of the year.
Gas prices remained high last year, which caused
consumers to watch their budgets and stay close to
home. However, they still made time to get away to
nearby campgrounds and state parks. RV rentals were
popular and encouraged consumers to try out RVing.
RV customers are younger and more diverse than in
past years. According to GoRVing research, of the 11.2
million RV households, half are in the 18-34-year-old
age range. This is great news for the industry as new
generations discover RV travel.
The Pennsylvania Recreation Vehicle and Camping
Association (PRVCA) worked to provide the highest
quality education opportunities to our members;
promote and advocate for the industry, and offer
valuable information to members.
America’s Largest RV Show® helps promote the RV
industry. As one of just two manufacturer shows in
the U.S., the show draws people from all over the country
and the world. In 2023, more than 45,500 people
traveled to Hershey, Pennsylvania to see the latest
RV models, floor plans, technology and accessories.
Thirty-five manufacturers displayed more than 1,500
RVs and brought their representatives and dealers to
answer questions, obtain financing and sell during the
five-day show.
PRVCA provided hourly informational seminars with
professional speakers. The association also hosted the
largest RV giveaway ever thanks to Cortes Campers
and Liberty RV of Gettysburg. The Cortes 16 fiberglass
camper was valued at more than $45,000.
Social media influencer presence exploded this year.
PRVCA provided a place for them to meet their followers
during the show. We expect they will continue to influence
consumer buying decisions for years to come.
Education and training remains a top priority for PRVCA.
Sending staff to training helps dealers provide the best
service to their customers. PRVCA provides training
during the fall and winter seasons and at America’s
Largest RV Show®. Last year, we worked to provide new
training sessions, videos and articles. Stay tuned for
enhanced training offerings in 2024 as we continue to
invest in our members.
On behalf of all the PRVCA board members and staff,
we thank you for your membership, continued support
and investment. We welcome your feedback and
suggestions, and we look forward to serving you and
promoting this great industry.
Sincerely,
Greg Starr
Chairman
Starr’s Trailer Sales
Heather Leach, CAE
Executive Director
Pa. Recreation Vehicle
& Camping Association
OUR VISION
To be the information leader
for the recreation vehicle
and camping industry to link
education, legislative compliance
and other aspects for the good
of the consumer and the industry.

4
A LOOK AT OUR MEMBERSHIP
The Pennsylvania Recreation
Vehicle and Camping Association
(PRVCA) is a non-profit
association representing
400 RV dealers, manufacturers,
campgrounds, component part
80
Dealers
Rolling Stock
49
Manufacturers
41
Campgrounds
Resorts
suppliers, financial service
providers, insurance and service
companies. PRVCA’s members
are interested in expanding and
improving the camping industry
in Pennsylvania.
4
Dealers
After Market
8
Finance &
Insurance
122
Service
Members
374
Companies were members of the
Pennsylvania Recreation Vehicle
& Camping Association in 2023.
62
Supplier/
Distributors
3 5
Press
Thank you for your membership!
Association
Member/Other

5
MEMBER ENGAGEMENT IN 2023
The Pennsylvania Recreation Vehicle & Camping Association’s (PRVCA) continuous
commitment to membership growth and engagement kept the association connected
to members and helped us reach non-members.
Education remains a top priority for our members. New education and training
programs brought in new members last year. It is an important benefit for
members, who receive training at a free or reduced cost. PRVCA continued to
grow its educational offering in 2023 by working with the RV Technical Institute
(RVTI) and leading OEMs (original equipment manufacturers) to bring educational
opportunities to members.
The association hosted a successful 54th Annual America’s Largest RV Show® in
September. Despite economic challenges, the show sold out of space and PRVCA
brought in two new manufacturers and new consumer education to bring
additional excitement to the event.
In order to better serve its members, PRVCA moved to a new database system
and website in 2023. Staff can email a link for members to conveniently pay their
invoices online.
PRVCA gained 75 new member companies last year. Due to industry consolidation
and difficult economic conditions, membership was down slightly to 374 members.
PRVCA staff continues to promote membership to companies serving the RV and
camping industry and consumers. We encourage all members to promote the
association to others in the industry. A strong, unified association benefits the
entire RV and camping industry.
Photos from top: Members participate in RVTI Level 1 training at the
PRVCA Office in Camp Hill, Pa. Trainer Chris Dougherty teaches the class
pre-delivery inspection points. Education Director James Lubomski talks to
Steve Ranck of Kelly RV during the Keller Marine & RV show.
75
New Members
joined in 2023

6
ADVOCACY
Advocacy is an important benefit to all Pennsylvania Recreation
Vehicle & Camping Association members. In 2023, PRVCA staff
and its government relations firm Milliron Goodman closely
monitored any legislation that could impact the
industry.
Pennsylvania Governor Josh Shapiro (D) completed his first year as the Commonwealth’s
48th governor. He had difficulty getting his $45.5 billion budget passed after
Republicans said he reneged on his promise to include school choice vouchers in
the budget. It took five months for the house and the senate to pass the budget
allowing the governor to finally sign it on December 14.
The legislature remained divided in 2023. The democrats hold a 102-101 advantages
in the House of Representatives, while Republicans hold a 28-22 majority in the
Senate. This division makes it difficult to pass bills on either side.
DIVIDED
ASSEMBLY
The democrats retained control
of the House by just one seat,
while republicans hold the Senate
majority by six seats. It will be
another tough year to pass
legislation without bipartisan
support.
PRVCA’s legislative committee spent the year working to refine the RV chapter in
the Board of Vehicles Act. Due to the differences of RVs and automobiles, Act 134 of
2018 created an RV specific chapter in the Board of Vehicles Act. The committee
recommended recreation vehicle definitions and RV event information move from
chapter 3 to chapter 5 with the RV specific law. Other changes include the availability
to purchase warranty parts from suppliers and clarifications regarding labor rates for
warranty service. The proposed legislation will also look at dealers hosting events
outside their territories.
Senator Chris Gebhard (R-Berks, Lancaster, Lebanon) circulated a memo explaining
the language changes and asking for support for a bill. We hope to have more
information on this proposed legislation this year.
A Lemon Law (HB 853), introduced in April by Representative Liz Handbidge
(D-Montgomery), would include recreation vehicles under the Automobile Lemon
Law. The legislation would require manufacturers to replace an RV with repeated
problems occurring within one year or 12,000 miles of purchase. Milliron Goodman
relayed our opposition to the legislation. The bill did not progress in 2023, but
PRVCA will continue to monitor it this year.

7
PRV PAC
The Pennsylvania RV Political
Action Committee Fund (PRV
PAC) allows people working in the
RV industry to support candidates
for office who understand the
industry’s views.
It’s important to engage in the political process and
make our voices heard. While there is a strong interest
in camping and RVing, the industry still faces challenges
with labor, supplies, potential lemon laws, tourism
and transportation funding and regulatory issues.
The PRV PAC fund helps the industry be proactive
and supports lawmakers who understand the industry’s
views and unique business challenges.
To raise money for the PAC, PRVCA holds an annual
campaign in January urging its members to donate
to the fund. It also, hosts a silent auction during
America’s Largest RV Show® in September. In
addition, proceeds from the t-shirts sold at the show
go to the PAC fund.
PRVCA members stepped up to help with the Silent
Auction and raised $9,418, while t-shirt sales raised
$1, 740. Please support the PAC fund in 2024.

8
COMMUNICATIONS
PRVCA’s Communications team keeps members well informed
about the industry, legislative and regulatory issues, education
and events.
In 2023, the association updated members through its newsletters and
bulletins with breaking news. PRVCA also alerted members to new
education and training opportunities with flyers sent via email.
Newsletters
PRVCA disseminates association, industry, legislative, regulatory and training
information through its monthly newsletter, RV & Camping ADVANTAGE, bulletins
and press releases. A Legislative newsletter is sent via email with important
legislation, bill status and election news. The association reaches consumers
through DiscovRV, which is emailed quarterly. It provides tips on RVing and
camping, Pennsylvania attractions, recipes, games and highlights a few members
in every issue.
Magazine
EXPLORE Pennsylvania is the association’s yearly
consumer magazine and membership directory.
The 2023 issue featured articles on RVing on a budget,
Essential RV maintenance, America’s Largest RV Show®
and RV travel in Pennsylvania. It also provides a listing of
every PRVCA member and serves as a guide for products
and services.
Consumers can pick up the free publication at
Pennsylvania Turnpike Welcome Centers, businesses,
museums, RV shows and other attractions. All
PRVCA members can request copies and are
encouraged to display it and distribute it to
their customers.

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Marketing
PRVCA continues to promote camping and RVing through press releases,
the website and social media. Social media posts encourage consumers
to visit their local RV dealer to buy a new RV and other products and
accessories, and to have maintenance completed for the upcoming season.
The association runs 10 year-round billboards the promote the industry
throughout the year. In addition, America’s Largest RV Show® advertising
included billboards, TV, radio and digital advertising.
Website
PRVCA’s website at prvca.org offers the latest industry news, legislative
and regulatory information, and education and training courses.
PRVCA hosts the largestRVshow.com website to provide information
to manufacturers, booth vendors and consumers who plan to attend
the show in September.
Social Media
PRVCA’s social media accounts include Facebook, Instagram, Threads, X
(formerly known as Twitter) and YouTube. The association promotes the
industry, its members and America’s Largest RV Show®.
At America’s Largest RV Show®, PRVCA highlighted its top sponsors during
Facebook Live promos during the show. The staff also promoted a camper
giveaway and hosted a scavenger hunt through the show app to encourage
consumers to show exhibits. The Communications team works to build on those
digital promotions every year.
25,100+ 5,359 2,400 251 283
Fans Followers Followers Followers Subscribers
Promotion
PRVCA Executive Director Heather
Leach answers questions about
America’s Largest RV Show® from
reporter Gabriel Thomas during an
early morning live segment on
WGAL-TV, the local NBC affiliate.

10
EDUCATION & TRAINING
Matt Stevens, Truma trainer, explains Truma’s
AquaGo water systems during a training session
at America’s Largest RV Show® in Hershey.
Education is an important part of the Pennsylvania Recreation
Vehicle & Camping Association (PRVCA) mission. The board and staff
developed a strategic plan to increase educational programming as a
vital service to members. PRVCA members can attend the association’s
training for free or at a reduced cost.
PRVCA made great progress on its strategic goals in 2023. The association continued its efforts
to provide valuable education and training programming and bring awareness to careers in the RV
industry. A partnership with the RV Technical Institute (RVTI) provided opportunities for dealers
to have their technicians trained locally and obtain RVTI certification. Thirty-two technicians
participated in the Level 1 training in 2023. A total of 457 technicians participated in training
sponsored by PRVCA.
PRVCA offered the following training sessions:
• Leadership
• Coleman Mach
• Electrical - Troubleshooting and Upgrades
• Lippert (2 courses)
• RV Solar
• RVTI Level 1 (4 courses)
• Suburban
Education Days at Amercia’s Largest RV Show®
PRVCA offered the following training sessions:
• Battle Born Batteries
• Coleman Mach
• Cummins Engines and Generators
• Dexter Axle
• Lippert Slide Out
• Lippert Leveling
• Lithium and Solar Upgrades
• Micro-Air Soft Start
• MORryde International
• RV Electricity
• Sealtech Leak Protection
• Truma
• Xantrex

11
491
Total People
Trained
4th Annual Leadership Conference
PRVCA contracted with the Pennsylvania College of Technology to present a
five-part Leadership series over the next five years. The association hosted the
first in the series at the 4th Annual Leadership Conference, January 24-25 at
the Eden Resort and Suites in Lancaster, Pa. PRVCA members learned about
Supervisory Fundamentals in the first part of the series presented during the
two-day conference. This high value training was free for all PRVCA members
to attend. All attendees received a workbook to take home and review the
program. The second training in the series, Performance Management, is set
for February 20-21 at the Eden Resort and Suites.
Educating Students & Consumers
To recruit high school students into RV careers, PRVCA partners
with Pennsylvania Career and Technical Centers. In September, a group
of students from Shippensburg High School attended America’s Largest RV
Show® during the Industry Show Preview Day to learn more about careers in
the RV industry. They toured RVs, learned about engines and chassis, sat
in on a training session and talked to RV professionals about their
jobs.
In addition, PRVCA had a booth to showcase its work and offer education
information. The booth also hosted Fireside Chats where seminar speakers
were on hand to answer questions.
Leadership Conference Speaker Jim Hoy, Penn
College of Technology, discusses supervisory roles
during the Leadership Conference in January.
Shippensburg High School students and their
teacher check out the Spartan chassis display
at America’s Largest RV Show® in September.
America’s Largest RV Show ® Education
PRVCA offered hourly educational seminars to the public during America’s
Largest RV Show®, September 13-17, in Hershey, Pa. Seminar topics included
How to buy an RV, Dry Camping, Electricity Basics, Solar Energy, Sewage
Essentials, Full-time RVing, Travel Destinations, Safety, TPMS, appliances,
generators, workamping and more.
330 127 34
Technicians Trained
at the Show
Techs Trained During
Regular Training
Staff Trained During
Regular Training
Trainer Chris Dougherty, Dougherty Consulting,
teaches the Sewage Essentials course to attendees
at America’s Largest RV Show in Hershey.

12
45,535
People attend
America’s Largest
RV Show®
in 2023
PRVCA Hosts Successful 2023
America's Largest RV Show ®
PRVCA hosted its 54th Annual Show, September 13-17, at the Giant
Center in Hershey, Pennsylvania. More than 45,500 people attended
the show to search for RVs, accessories, products and services and
participate in the educational seminars.
Attendance was down slightly from the 2022 show, due to heavy rainfall on the final
day. Thirty-five manufacturers exhibited more than 1,500 RVs during the five-day public
event. In addition, 179 booth vendors offered products and services to consumers.
Manufacturers reported good sales, although high interest rates and a tough economy
made it harder to close sales.
PRVCA hosted seminars to help consumers learn about buying an RV, maintenance, safety,
where to travel and retirement options. Husband and wife duo David “Hutch” Hutchison
and Shari Galiardi, Freedom in a Can, shared their more than 10 years of full-time
RVing experience in two seminars – RVing to Alaska: Tips and Tales from the Road and
RV Solar 101. Dave Helgeson presented a session on dry camping and Chris Dougherty
covered Buying an RV and Sewage Essentials.
Largest Giveaway Ever and Prizes Attract Attention
Liberty RV of Gettysburg and new manufacturer Cortes Camper sponsored the largest
giveaway ever. They gave away a 2024 Cortes 16 fiberglass camper worth more than
$45,000. Jennifer Schiavone-Blake, a paramedic from Havre de Grace, Maryland, won
the drawing.
The show also hosted its second scavenger hunt. Prize sponsors included Battle Born
Batteries, Dometic and Escapees RV Club. The hunt requires participants to use the
America’s Largest RV Show® app to scan QR codes located at the platinum sponsor
displays. All participants, who finished the hunt, received a chocolate bar and entry into
the prize drawings.
Proceeds from America’s Largest RV Show® help provide association services, including
free or low-cost training to the industry. The 2023 show is scheduled for September 11-
15, 2024 at the Giant Center in Hershey, Pa. Thank you to all of our 2023 show sponsors.

13
RV Shipments Finish the Year Down
The RV Industry Association reported 313,174 RV wholesale shipments for
2023, which is down 36.5% compared to 2022.
There was good news for the last two months of the year as shipments
showed an increase from the same months in the previous year.
According to RVIA, the industry should see an increase in shipments and
retail sales in 2024.
313,174
Wholesale
Shipments
in 2023
Annual Meeting and Awards
The association hosted its annual meeting via Zoom on November 15 and
recorded it for members who weren’t able to join the meeting. Executive
Director Heather Leach and Chairman Greg Starr provided the yearly recap,
while Andy Goodman and Kerry Lange, Milliron Goodman, provided a
legislative and regulatory update.
The election results were announced with two new board members elected
to serve on the PRVCA board. William Miller, Bill’s Happy Camper RV Sales
and Service, and Todd Blevins, U.S. Bank, are the newest additions to the
board of directors.
PRVCA honors its members for extraordinary volunteer service and education
support. This year, Brad Rhone was honored as the Rebecca Lenington
Volunteer of the Year for his work as the Legislative Committee Chairman
and for his service on the board of directors. He helped reactivate the
legislative committee; made policy awareness a priority, and worked
diligently on legislation to benefit all dealer members. The Rebecca Lenington
Volunteer of the Year Award is named in honor of the retired executive vice
president who recognized the importance of member volunteers to help
the association achieve its goals.
RV Value Mart is the winner of the 2022-23 Gary Bunzer Education Award
for the second year in a row. The dealership had the most staff members
attend association education and training programs throughout the year.
Brandon Eckert, RV Value Mart service and parts manager, accepted the
award on behalf of his company. The award is named to honor industry
consultant, speaker and trainer Gary Bunzer, who passed away in 2020. He
tirelessly advocated for well-trained dealer staff and consumers.
PRVCA Executive Director Heather Leach
presents the Rebecca Lenington Volunteer of
the Year Award to Brad Rhone, Rhone’s RV.
PRVCA’s Megan McClain
presents the Gary Bunzer
Education Award to RV
Value Mart. Brandon
Eckert, service and parts
manager, accepted the
award on behalf of the
company.

14
Financial Health
Income
82% of the association’s income
is raised from the proceeds of
America’s Largest RV Show®
In 2024, our strong financial health
will allow an increase in the
Education Budget
by 75%
The Association’s financial health remains strong thanks to excellent
financial planning and investments. Profits from the annual RV Show
help PRVCA provide extensive educational opportunities to members.
Marketing and legislative efforts also remain a priority benefit for our
members.
The Association strives to deliver a top notch annual show in September. The 2023 show
had 45,535 attendees. Thanks to the manufacturers, dealers, vendors and attendees, the
2023 Hershey America’s Largest RV Show generated 84% of PRVCA’s annual income.
Our mission is to provide educational opportunities to members and because of our strong
financial health in 2023, PRVCA was able to increase its 2024 education budget by 75%.
2023 OPERATING INCOME 2023 OPERATING EXPENSES
Investments
12%
Dues 3%
Other 1%
Personnel Expenses
29%
Operating Expenses
9%
Membership Expenses
10%
Show Income
(fees for show space, admissions,
seminars, advertising and
sponsorships)
84%
Show Expenses
52%

15
Board of Directors
Committees
EDUCATION COMMITTEE
Chairman
Mike Guerrein, Meyer’s RV
CHAIRMAN
Greg Starr
Starr's Trailer Sales
VICE CHAIRMAN
Nick Boyer
Boyer RV
SECRETARY
Brad Rhone
Rhone's RV
TREASURER
Ed Flick
Retired, Fulton Bank
Nick Boyer, Boyer RV
Mark Brockman, Trumark Dealer Services
Bob Cox, General RV Center
Steve Fretz, Fretz Enterprises, Inc.
Brad Rhone, Rhone’s RV
John Roba, JR Products
Greg Starr, Starr’s Trailer Sales
Jason Vaughan, Pa. Campground Owners Assn.
PAST CHAIRMAN
Tim Umstead
Trumark Dealer
Services
SHOW CHAIRMAN
Steve Fretz
Fretz RV
SR. MANUFACTURER
DIRECTOR
Steve Beyeler
Forest River
AT-LARGE DIRECTOR
Todd Blevins
U.S. Bank
ROLLING STOCK
DIRECTOR
Brad Bryant
Bryant's RV Showcase
LEGISLATIVE COMMITTEE
Chairman
Brad Rhone, Rhone’s RV
Todd Blevins, U.S. Bank
Nick Boyer, Boyer’s RV
Barb Darkes, McKness, Wallace & Nurick
Steve Fretz, Fretz RV
Andrew Goodman, Milliron & Goodman GR
Greg Starr, Starr’s Trailer Sales
Maria Torre, Wide World RV Center
ROLLING STOCK
DIRECTOR
Casey Colton
Colton RV
MANUFACTURER
DIRECTOR
Ryan Eash
Jayco Motorhome Div.
AT-LARGE
DIRECTOR
Charles Jablonski
Meyer's RV
SUPPLIER
DIRECTOR
Michael T. Keller
Keller Marine & RV
ROLLING STOCK
DIRECTOR
William Miller
Bill’s Happy Camper
PRV POLITICAL ACTION COMMITTEE
Chairman
Brad Rhone, Rhone’s RV
Ed Flick, retired, Fulton Bank
SHOW COMMITTEE
Chairman
Steve Fretz, Fretz Enterprises
PARK MODEL
DIRECTOR
Rocky Riley
Great Outdoor
Cottages
ROLLING STOCK
DIRECTOR
Dan Saltzgiver
Liberty RV of
Gettysburg
ROLLING STOCK
DIRECTOR
Hadden Smith
Camper's Inn RV
Philadelphia
CAMPGROUND
DIRECTOR
Jason Vaughan
Pa. Campground
Owners Association
HONORARY
DIRECTOR
John Roba
JR Products
Steve Beyeler, Forest River
Lori Morrow, Keller Marine & RV
Dan Saltzgiver, Liberty RV of Gettysburg
Hadden Smith, Campers Inn RV, Philadelphia
Tim Umstead, Trumark Dealer Services

Staff
Thank you for your membership.
Please call us if we can assist you.
EXECUTIVE DIRECTOR
Heather Leach, CAE
heather@prvca.org
MEMBERSHIP & OPS DIRECTOR
Daniel Jusko
daniel@prvca.org
COMMUNICATIONS DIRECTOR
Elizabeth Peroni
elizabeth@prvca.org
EDUCATION DIRECTOR
James Lubomski
james@prvca.org
FINANCE DIRECTOR
Carolyn Riley
carolyn@prvca.org
MARKETING & EDUCATION
COORDINATOR
Megan McClain
megan@prvca.org
ADMINISTRATIVE ASSISTANT
Teresa Severance
teresa@prvca.org
GRAPHIC DESIGN/
SHOW INSTALLATION
Ray Wherley
ray@prvca.org
prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
4000 Trindle Road • Camp Hill, PA 17011
717-303-0295 • rvcamping@prvca.org
www.prvca.org • www.largestRVshow.org
FACEBOOK
facebook.com/americaslargestRVshow
(FORMERLY TWITTER)
twitter.com/PARVing
INSTAGRAM
THREADS
instagram.com/americaslargestRVshow threads.net/americaslargestRVshow youtube.com - Search PRVCA Education
Sign in Matamoras, Pa., Pike county.