Nuclear Communication in Focus

NUCLEAR
COMMUNICATION
IN FOCUS
How to influence
stakeholder behaviour
in infrastructure projects
www.mendipmedia.co.uk
www.woodbridgevisual.co.uk

OUR MISSION
We strive to create clear,
concise and insightful visual
information to support
workplace communication
in an interconnected world.
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AT A GLANCE
All visual content
production
Visual content strategy
and design
Content asset
management
Oversight and scheduling
of distribution
Monitoring of digital
partners
Metrics and interpretation
Creative supplier vetting
and audit
Mendip Media has produced
promotional, training and health
& safety videos over several years
for Bylor at HPC Nuclear New
Build. They are a reliable and
integrated resource for our work
on site and importantly they
understand the complexities of
nuclear construction.
Colleen McNamee, Communications Lead
Bylor, HPC Nuclear New Build
Concepts
Filming
Aerials
Post
Production
VISUAL COMMUNICATIONS
Animation
Podcasts
Voiceover
STRATEGY
Stills
Photography 360
Retouching
MENDIP MEDIA
|
MENDIP MEDIA PRODUCTIONS
WOODBRIDGE VISUAL MEDIA
Creating and distributing original visual content tailored
to the requirements of the energy sector.
MENDIP MEDIA CLIENTS
Studio Hire
Set Build
Lighting
Bristol Port Company | BYLOR | EDF Nuclear New Build Hinkley Point C
EDF Wholesale Market Optimisation | HOST | Kier BAM | Laing O’Rourke
Nuclear Waste Services | Osprey Group | Somerset Larder
Sizewell C Supply Chain | Sizewell C Limited
Vartan Consultancy | Peterson Global

Nuclear Communication in Focus | office@mendipmedia.co.uk | www.mendipmedia.co.uk
3
Mendip Media Productions and Woodbridge Visual
Media are visual communications specialists working
in the nuclear sector and on complex infrastructure
projects across Europe.
With a track record in connecting and engaging
disparate parts of the workforce in nuclear new
build and nuclear decommissioning, both agencies
conceptualise, develop and implement recruitment,
training, internal and external communications
using industry experience to create targeted video,
animation and photography.
Our expert in-house teams of producers, journalists
and videographers integrate their services into
existing client departments to offer as much or as
little content creation and media distribution as
required.
Mendip Media's insight and understanding of communications
requirements in complex infrastructure projects puts them in a league of
their own.
Miles Vartan CEO
VARTAN Consulting, Suffolk
INSIGHT
CREDIT | MENDIP MEDIA PHOTOGRAPHY
The ubiquity of video content across
multiple devices continues to grow.
Online users now expect to be
informed by video or podcast about
pretty much everything, which makes
digital platforms essential channels to
engage with global corporate supply
chains.
In tandem with advising, planning
and implementing strategies to reach
a diverse workforce, we have a long
track record in supplying video, aerial
filming, 360 photography, animation,
stills photography, studio hire and
audio recording to the nuclear
industry at Hinkley Point C Nuclear
New Build and the UK government’s
decommissioning organisation,
Nuclear Waste Services.
Our visual content extends to
the creation of multiple videos
or animations across carefully
curated timelines, as well as to the
production of single signature films
and documentaries for presentations
and expos.
The content we create together
with our clients, supports the many
different functions required to
complete infrastructure milestones.
The value that the
Mendip Media team
brings to company video
projects, including training,
onboarding, project progress
and business branding
propositions … to name a
few… is an investment that
will bring any business
a long term benefit.
Lidia Bosa
Programme & Construction Manager

4 Nuclear Communication in Focus
| office@mendipmedia.co.uk | www.mendipmedia.co.uk
Mendip Media has supported
HPC’s Site Operations recruitment
campaign. The results were
measurable and have helped
reach a new audience.
Mike Parsons, Commercial Lead Site Operations
EDF Nuclear New Build HPC
CREDIT | MENDIP MEDIA PHOTOGRAPHY
VISUAL CONTENT
STRATEGY AND CONTENT
MANAGEMENT
When influencing workforce behaviour is one of the long
term strategic goals of a complex infrastructure project,
Mendip Media assists as a core communications partner
over a sustained period.
We support the creation of strategic project content to
deliver a strong and knowledgeable workplace culture
that has a clear vision of its purpose and good practice in
its approach.
This includes:
Audience targeting
Identification
Segmentation
Insight
Content design
Contextualisation for social media or app platforms
Identification of content to work in specific campaigns
Reversioning of material
Distribution methodology
Which platforms
What reach
Maximising cost efficiency
Oversight of digital deployment schedules
Content supplier provision
Systematic vetting
Auditing of specialist creative producers
Content approval
Establishing protocols
All party sign-off
Liaison with HSE and Security teams
Additionally, Mendip Media provides content
management services to curate, index, tag and archive
visual content for approved users across projects. This
enables the efficient access and deployment of current
and historic videos, animations and photographs.
VISUAL CONTENT
DISTRIBUTION
Working closely with stakeholders in infrastructure
projects, Mendip Media has experience of acting as
executive producer with responsibility for overseeing
the placement and distribution of visual content.
We ensure that contracted digital agencies are
monitored for the scheduled distribution of videos,
animations and photographs.
This relieves clients of day-to-day content micromanagement,
with monthly reports explaining the
analytics, providing appraisals of digital performance
and recommending new approaches to content
distribution based on data.

Nuclear Communication in Focus | office@mendipmedia.co.uk | www.mendipmedia.co.uk
5
RECRUITMENT CASE STUDY
HINKLEY POINT C SITE OPERATIONS
Mendip Media has been involved since the beginning of construction
in producing content for internal and external communications at
Hinkley Point C, the UK’s first nuclear new build in a generation.
Staffing and retention is a challenge for Site Operations. With
thousands of workers on a 430 acre construction site operating 24/7,
the requirement for facilities to feed, clean and secure the location is a
complicated undertaking.
Problem
As the project scaled up, Hinkley Point C facilities contractors found
that traditional recruitment methods were producing variable results.
With more staff needed across 5 types of roles, it was decided to adopt
a digital marketing approach and create video case studies to show
prospective employees the benefits of working on site.
Commissioned by EDF, Mendip Media collaborated with teams in the
supply chain to work both as content creators and executive producers
in a 6-month recruitment campaign.
Solution
Mendip Media researched, scheduled, filmed and delivered 5 detailed
video case studies to show the benefits of employment at Hinkley
Point C working as bus drivers, cleaners, cooks and security personnel.
In a quick four week turnaround, 2-minute films with 20’ cutdowns for
social media were produced.
Mendip Media then monitored content
distribution in supplier social media channels
with oversight of 5 digital marketing teams,
including monthly progress reports to the client.
Result
The result was an uptick in applications for
all recruitment categories, with strong viewing
metrics on Facebook and LinkedIn. This
represented a significant cost saving on usual
routes to recruitment such as fairs
and agents.
CREDIT | MENDIP MEDIA PHOTOGRAPHY
Example of metrics across one campaign week: 11- 17 MAY 2022
METRIC
FACILITIES SUPPLY CHAIN PARTICIPANTS
HOST
Receptionists
SPS
Bus Drivers
G4S
Security
G4S
Housekeeping
SOMERSET LARDER
Food Service
JOB VACANCY 1 5 4 6 26
ENGAGEMENT
LI
FB
YT
83 views/595 shares
1214 views/846 shares
No YT channel
610 views/552 shares
700 views/66 shares
1863 views/407 shares
643 views/266 shares
2505 views/146 shares
No YT channel
* all participants added video casestudies to their website
47 views/567 shares
No FB channel
1309 views/786 shares
15 views/7 shares
30 views/5 shares
No YT channel
APPLICATIONS 6 3 4 221+ international enquiries
53 local applications
VACANCIES FILLED
IN THAT WEEK
1
1 Interviews ongoing 3 5
10
I find Mendip Media very easy to work with, mainly because they are so experienced. They are reliable, professional
and full of ideas in pre-planning, when on a shoot and in video editing and post-production. They are well organised
and flexible, which makes them a great fit for logistics projects that can often experience schedule changes at short
notice. They integrate well with the wider project teams when filming. The results are engaging narrative videos that
capture the essence of complex logistics projects.
Helen Batt, Head of Marketing
Osprey Group

6 | office@mendipmedia.co.uk | www.mendipmedia.co.uk
Nuclear Communication in Focus
VIDEO AND
ANIMATION
PRODUCTION
Mendip Media produces engaging
content with nuclear insight.
We have 20-years’ experience of
visual production for corporate
communications using the latest
commercial techniques including
timelapse, slo-mo, aerials and graphic
overlays.
Our wrap-around service, which
provides health and safety trained
operatives, audited and badged in-house
staff, preparatory documentation, hightech
light-weight equipment, secure offline
media servers and 24/7 contactable
producers, sets us apart.
Our video case studies to inspire future
apprentices, our instructional training
videos and good news workplace
stories, mean we liaise closely with
clients to source, speak to, schedule and
film individuals and events in sensitive
locations or in our own professional film
studio.
And when imagination is required to
conjure up visuals at the start of an
infrastructure project, our animators
step in to create clear and engaging
films.
PHOTOGRAPHY
Specialising in portrait and
location event photography,
our roster of commercial
photographers are light touch,
flexible and have many years
of experience capturing fast
moving events in the construction
industry – from VIP visits to
milestone achievements to
building openings.
Either working alone, in a press
pack or integrated with Mendip
Media’s videography crew, the
photographers importantly
maximise budgets efficiently to get
the best visual coverage.
They capture the moments that
matter; interaction between people
at work or the grand gesture.
And using the full gamut of digital
technology, they can edit, grade
and upload on site to respond
quickly to media deadlines.
Experience of the complexity involved in
the nuclear sector delivering at the
highest level, means we tell its story
with simple narrative flair and highproduction
techniques.
This approach, with its innate
journalistic rigour has come to define
our output.
CREDIT | MENDIP MEDIA PHOTOGRAPHY
Sir Kier Starmer, Leader UK Labour Party at HPC 2023

Nuclear Communication in Focus | office@mendipmedia.co.uk | www.mendipmedia.co.uk
7
MEASURING
PERFORMANCE
Metrics for video training and recruitment
compiled by respected data analysts show
that investment in visual communications
is increasingly effective in reaching the
workforce and supply chain.
Almost half (44.68%) of people in the UK
have attended an online training course
for work; that’s almost as many as have
attended in person training (50.92%).
45% of UK over-16s have used YouTube or
another video platform to learn how to
skill-up. [Acuity Training, 2023]
In a survey of over 2000 companies in the
UK, 74% of trainers said they use video
learning as part of training delivery. 63%
of training teams surveyed use self-paced
virtual training with video instruction.
[Mimeo, 2023]
CURRENT VIDEO TRAINING USAGE BY COMPANY SIZE: 2023
88 % 77 % 64 %
Large companies Medium companies Small companies
In 2023, online recruitment
platform Content Stadium
surveyed 100+ in-house
recruitment, talent
acquisition and employer
branding teams about
their social media habits,
challenges and best practices.
98% of these employment
teams currently use social
media.
This includes 65% who have
dedicated social recruiting
and employer branding
accounts.
67% of teams make use of
videos on social media.
SOURCE | TRAINING MAGAZINE 2023
WHAT TYPE OF CONTENT DO YOU
USUALLY POST ON YOUR SOCIAL
MEDIA CHANNELS?
Videos
Multiple
images in
one post
Links
Text-only
posts
Single
images
Carousels
GIFs
2023 (100
respondents)
21%
19%
15%
14%
67%
61%
54%
59%
45%
52%
44%
42%
43%
51%
2022 (242
respondents)
SOURCE | CONTENT STADIUM
We have some amazing statistics
on the Pathways Video Mendip
Media produced. We did a big push of the
video on our social channels in March and
April. On Instagram we reached 3,488
people receiving 170 likes
on the video. On Twitter we reached
2,844 people. Then EDF LinkedIn – this is
where the stats get really great! We
reached 209,042 people! 181 people reshared
the video across their platform.
3,367 people reacted to the videos, and
we received 44 comments on the videos.
It has proven to be a really popular video,
and we are even building a new webpage
around the video to showcase the
pathways.
Megan Thomas, Education & Outreach Lead EDF
Nuclear New Build HPC

Our immeasurable
thanks to Mendip Media
who continue so
generously to support
us.
Inspired creativity,
fabulous production,
complete understanding
of our objectives
and a stunning end
product.
Jack Gritt, Global Executive
Women in Nuclear
Woodbridge Visual Media
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07811 565 028
www.woodbridgevisual.co.uk
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nicky@woodbridgevisual.co.uk
neil@woodbridgevisual.co.uk
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www.mendipmedia.co.uk
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