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FEBRUARY<br />
<strong>2024</strong><br />
24<br />
28<br />
18<br />
16<br />
Contents<br />
08 NEWS<br />
Rapala VMC appoints global management<br />
team and unveils forward-thinking<br />
strategy as it looks to the future.<br />
11 SIMMS GIVES BACK TO FISHERIES<br />
Wader and apparel maker Simms Fishing<br />
Products has launched a platform to give<br />
back to multiple conservation and fishery<br />
groups.<br />
16 GET SET FOR ICAST<br />
Registration for the world’s largest<br />
sportfishing show, ICAST <strong>2024</strong>, in Florida<br />
this summer opens mid-<strong>February</strong> and is<br />
free to buyers.<br />
18 RAPALA VMC BOSS TURNING THE TIDE<br />
Lars Ollberg, Rapala VMC president and<br />
CEO, explains why things had to change<br />
and outlines his strategy for future growth<br />
in key markets.<br />
33<br />
24 SPOTLIGHT ON… REELS<br />
With a few exceptions, reels are a crucial<br />
part of any fishing setup but there are so<br />
many types. Which should you choose?<br />
26 SHOP WINDOW<br />
We have a quick look at the some of the<br />
latest reels on the market right now and<br />
why they might deserve a place on dealers’<br />
shelves.<br />
28 DOING BUSINESS WITH… THE GREAT<br />
LAKES<br />
Everything about the Great Lakes region<br />
is huge, including its sheer size, fishing<br />
opportunities and value to the North<br />
American economy.<br />
32 MAKING CONTACT<br />
More of the latest tackle and equipment<br />
destined to get your customers spending<br />
their cash and keeping your tills ringing.<br />
38<br />
33 HARRIER LANDS FOR SUPER LIGHT<br />
JIGGING<br />
With light action jigging tackle growing in<br />
popularity among saltwater anglers, Daiwa<br />
has developed its Harrier Super Light<br />
Jigging rods.<br />
38 WHY RELIX IS A RELIABLE PARTNER<br />
Having trusted partners is key. Relix is a<br />
name backed by more than 30 years of<br />
manufacturing experience, with customers<br />
all over the world.<br />
40 TESTED TO THE LIMIT<br />
Japanese rod maker Zenzaq’s SINPAA<br />
concept is an offshore casting rod<br />
unashamedly designed for anglers who<br />
want the best.<br />
06 www.tackletradeworld.com
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