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Relix<br />
FEATURE<br />
its wide selection of braided line and<br />
monofilament.<br />
Another facility in central Java<br />
manufactures monofilament specifically<br />
for commercial fishing markets and for<br />
hook tying.<br />
Alongside its braids and leader lines,<br />
it also works closely its specialist design<br />
DRIVE AND DETERMINATION<br />
Much of its success can be put down to<br />
not only its strong team of designers and<br />
developers – many of whom are dedicated<br />
anglers with years of tackle know-how<br />
and understanding – but its strong longterm<br />
relationships with customers, who<br />
also provide valuable feedback.<br />
“Stable and continuous orders mean that the<br />
PT Central Sarana Pancing brand teams can<br />
then focus on new product development.”<br />
and development team to supply rods and<br />
reels, not to mention countless accessories<br />
and even lures.<br />
Thanks to Indonesia’s geography, there<br />
are plenty of opportunities for a wide<br />
variety of fishing and this is what has<br />
helped shape many of the company’s<br />
offerings over the years.<br />
But its success in the domestic market<br />
spurred it on to further develop items<br />
for many other disciplines and markets,<br />
including a strong line-up of carp and<br />
catfish equipment.<br />
The in-house team includes a<br />
development department which is<br />
constantly on the lookout for new ideas<br />
or suggesting prototypes of items.<br />
Meanwhile, its field testers put every<br />
item of tackle through its paces and offer<br />
valuable feedback and insight in a bid to<br />
ensure only the very best products reach<br />
the market.<br />
The long-term relations with its<br />
customers have another benefit too.<br />
Stable and continuous orders mean that<br />
the PT Central Sarana Pancing brand<br />
teams can then focus on new product<br />
development, making for efficient<br />
production and ensuring strong growth.<br />
Indeed, the company reports that it<br />
is very optimistic for the coming year,<br />
especially as it has a whole string of new<br />
products scheduled for release.<br />
These include additions to its reel<br />
collections, a completely new range of<br />
rods, focused mainly on the Indonesian<br />
market) while continuously develop<br />
further improvements on both its PE<br />
(polyethylene) line and monofilaments.<br />
RELIX<br />
+62 21 5961265<br />
sales@relixfishing.com<br />
www.relixfishing.com<br />
www.tackletradeworld.com<br />
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