Tackle Trade World - February 2024

COMMITTED TO INCREASING YOUR BUSINESS GLOBALLY
www.tackletradeworld.com
ONE MORE TURN
Rapala VMC boss Lars
Ollberg unveils his
strategy plan.
PAGE 18
HUGE OPPORTUNITY
The Great Lakes are a
fantastic region to do
business with.
PAGE 28
Hanna Bossow Vestergaard
Mads Pedersen
FLY FISHING LAUNCH SEEKS
TO CHANGE THE GAME
Backed by some of the
most experienced
professionals in the
business, Catch Fly Fishing
Partners has been launched as
a European fly fishing
distributor to challenge the
status quo.
Aiming to build a company
based on core values and
creating the right conditions
for its partners to succeed, the
Danish-based newcomer has
been set up by industry experts
Hanna Bossow Vestergaard and
Mads Pedersen.
They explained: “When this
branch of this company was
formed, one thing was very
clear to the owner group; we
want to make a difference, and
to do that, we need to be more
than just a company – we have
to emphasise the very core of
fly fishing, share knowledge
and passion, so that the fly
fishermen out there can relate
and identify with the company
– and then we have to give that
little bit more.”
Furthermore, the values that
Catch Fly Fishing Partners
hold at its core are recruitment,
conservation and access, as it is
these values that are essential
for fly fishing and the industry
itself.
The company name reflects
its philosophy of the company
– to be a solid partner for
dealers and suppliers alike.
Hanna said: “Making a
start-up business has been in
my mind for some time. With
my previous experience, I have
a firm idea about how I want
it to look and how to be at
service for our partners.
“When I got the offer to
partner up with a group of
fly fishermen with the same
ideology, I could not refuse.
• Continued on page 8
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