Tackle Trade World - February 2024

FEATURE
ICAST
Are you ready to
register for ICAST?
Have you made plans yet to attend the largest sportfishing trade show in the world?
Registration for ICAST 2024, taking place in Orlando, Florida, this summer, opens in mid-
February.
Before the booths are built, the
banners strung and thousands
congregate at the largest
sportfishing trade show,
every person in attendance will begin
the journey to Florida by registering
for the show and making their hotel
arrangements.
Although the show doors don’t
physically open until July, from mid-
February onward, industry insiders will
be able to register for their place on the
show floor featuring the best in fishing
tackle, apparel and lifestyle products that
populate the annual trade show produced
by the American Sportfishing Association
(ASA).
At this event – running from July
16th to 19th at the Orange County
Convention Center in Orlando, Florida,
innovations from poppers to propellers
can be found wedged between a village of
industry professionals who have dedicated
their lives to life between the waves.
ICAST has become the only definitive
trade show for business owners searching
for the latest fishing and boating products
to offer their customers.
From household names like Shimano,
Abu Garcia and Mercury to upstart
manufacturers with niche products,
16 www.tackletradeworld.com
ICAST showcases new products designed
for the needs of nearly any customer base
anywhere in the world.
Last year, representatives from 80
countries made their way there to join a
crowd of more than 13,000 like-minded
buyers, media and manufacturers to get
a first-hand glimpse of the show for
themselves.
Doubling down on fly fishing
Attendees are getting excited to see what
is in store for ICAST 2024. Last year
the Fly Shop made its debut alongside
an enhanced New Product Showcase,
designed to elevate the profile of the fly
fishing sector at ICAST. It was a huge
success, so it is not only set to return but
to grow.
The ICAST Fly Shop is a dedicated,
simulated tackle shop where fly-centric
brands can display a wide variety of
tackle, gear, apparel and accessories. In
addition, it will house a hangout space for
attendees as well as casting exhibitions
and lessons at the adjacent fly casting
pond.
Maximising your ROI
ICAST, hands down, will give you the
best return on your investment.
In addition to valuable time spent on
the floor and networking, the show is set
to a backdrop of activities such as daily
Lunch & Learn business enhancement
seminars, a fishing tournament hosted by
Major League Fishing, ICAST On The
Water Product Demo Day sponsored by
Garmin and the State of the Industry
Breakfast.
ICAST is not just a trade show but a
sportfishing experience.
This year, ASA has stepped up to
deliver even more value for attendees.
ASA’s trade show and membership vice
president Blake Swango says that close
to 100 exhibitors are set to offer special
pricing incentives to dealers who place
orders at the show.
Those who do so will also be eligible
for daily cash prizes, with a chance for
one grand prize winner to take home a
fishing trip for two to Crocodile Bay,
Costa Rica.
To register and make hotel reservations
for ICAST 2024, visit ICASTFishing.org
and follow the prompts to reserve your
space. Registration is free for qualified
buyers.
ICAST
www. ICASTFishing.org