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VÍSSIMO,<br />
THE BRAZILIAN CHAMPION<br />
BY ISABELLE ESCANDE<br />
PHOTOGRAPHS: COURTESY<br />
OF THE COMPANY<br />
E-commerce wine sales are posting strong growth worldwide but their<br />
development is perhaps most spectacular in Brazil. Traditionally, Brazilians<br />
show little enthusiasm when it comes to drinking wine, but in just a few years<br />
– since the pandemic – the country has become the world’s third largest online<br />
wine market, after the United States and China. This small revolution is partly<br />
due to the sector’s dynamic and innovative stakeholders, which include Víssimo.<br />
The company is one of the largest wine e-tailers in Latin America, through its<br />
Evino platform, and is also one of the biggest importers of international wine<br />
in the Brazilian market after buying major Brazilian importer and wine<br />
merchant Grand Cru in 2021.<br />
ONLINE WINE SALES GREW CONSIDERABLY AFTER THE PANDEMIC IN BRAZIL<br />
WINTER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />
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