TOM 12 2023

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Page 17 MAP OF THE MONTH December 2023 GfK Purchasing Power for Toys & Hobbies, Germany 2023 GfK’s Map of the Month for December shows the 2023 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany. The holidays are just around the corner, and children in particular can hardly wait to unpack their presents. But where in Germany do people buy the most toys? GfK’s study on purchasing power for retail product lines shows that there are significant regional differences in terms of spending potential for toys and hobbies – both in online and brick-andmortar retail. The inhabitants of the rural district of Munich spend €86 per capita online, which is more than 29% above the German average, on toys and hobbies – putting them in first place among all 400 urban and rural districts in the online retail channel. In contrast, the urban district of Gelsenkirchen is in last place with a per capita purchasing power of €48. Residents of the urban district of Wolfsburg have the highest spending potential in brick-and-mortar retail. At €81 per person, this is almost 35 percent above the national average. In the last-placed urban district of Hamm, on the other hand, residents only have €44 available for their toys and hobbies spending in brick-and-mortar retail.
Page 1 and 2: T TOPS M OF THE MONTH TOMO RETAIL R
Page 3 and 4: Page 3 TOP STATEMENT OF THE MONTH D
Page 5 and 6: Page 5 ANALYSES December 2023 A loo
Page 7: Page 7 NEWS December 2023 Battle fo
Page 11 and 12: Page 11 NEWS December 2023 On the w
Page 13 and 14: Page 13 GUEST CONTRIBUTION December
Page 15: Page 15 INTERVIEW December 2023 „

TOM 12 2023

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