Travel & Hospitality Awards - Spa & Wellness 2023
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SERVICE EXCELLENCE ONLINE FEEDBACK CERTIFICATION & EXPERIENCE<br />
STYLE AND DESIGN SUSTAINABILITY AND ECO-FRIENDLINESS MARKETING<br />
The single most important criteria as this<br />
sets the tone and, in some cases, forms<br />
the foundation for the chance of any future<br />
business. Being friendly, open, professional,<br />
patient and caring are all conducive to good<br />
customer service. Staff and owners alike must<br />
set this tone from even before a customer<br />
walks through the door on mediums such as<br />
the telephone, email and social media.<br />
It’s not just customer service that is measured,<br />
it’s also service between businesses and here<br />
at TH awards we always make a note of our<br />
interaction between winners as reference point<br />
for the future should a company be nominated<br />
again.<br />
Being one of the few global independent award<br />
programs online feedback is key marker for our<br />
due diligence. We use a variety of platforms<br />
such as google, Facebook, Linkedin, booking.<br />
com and Tripadvisor, normally going back up<br />
to 12 months to help us establish an in-house<br />
score.<br />
Questions need to be answered such are these<br />
reviews consistently spread in terms of content,<br />
across platforms and date/time? The reason for<br />
any bad reviews?<br />
This criterion is a test of suitability in terms of the<br />
practitioner. In an ideal world the individual(s)<br />
running the treatment or practice should be<br />
both experienced and have all the relevant<br />
certification. However, with many emerging<br />
wellness trends certification may not be easy<br />
to come by or be non-existent, so we need<br />
to consider experience. On the other hand,<br />
individuals starting out may lack experience<br />
but have all the necessary certifications. For us<br />
it’s important to consider the context and find<br />
a balance.<br />
It is no question that the overall style and<br />
design of a place play an important part in<br />
selecting our award winner. Simply put, first<br />
impressions count, and nothing makes a better<br />
first impression than an aesthetically appealing<br />
setting. We’re certainly not partial to a period<br />
piece of architecture – but whether we’re<br />
judging a relaxing spa or a nature focused yoga<br />
retreat, the checklist remains the same. We<br />
consider factors such as architectural features,<br />
eco-friendly materials, use of spaces, décor<br />
and how the look of the property fits in relation<br />
to the brand.<br />
The health of the planet is one of the single<br />
biggest issues of our generation and it’s<br />
important for nominee’s understand this and<br />
attempt to do their bit. Practices such as energy<br />
conservation, a recycling program, energy<br />
efficient products, sustainable work policies<br />
and locally sourced natural materials are all key<br />
markers that we consider.<br />
In the modern age, a business cannot rely on<br />
word of mouth alone to get their message out<br />
into the world. Social media has become a vital<br />
part of everyday life, we like to see companies<br />
that go the extra mile to engage potential<br />
guests as well as those who visit regularly.<br />
Attractive and user-friendly websites, engaging<br />
social media accounts, brand management<br />
and informative content provide the basis for<br />
judging a company’s use of marketing.<br />
Criteria <br />
8<br />
9