Travel & Hospitality Awards - Spa & Wellness 2023

What makes a luxury spa world beating? What exactly does it take to attract spa afficionados from
around the world to visit?
PROVIDING
A COMPLETE
EXPERIENCE
The first thing that any guest will interact with is the
space that the spa is in. A resort spa is found within an
existing hotel or luxury resort, which comes with its own
“wow factor.” A destination spa might be somewhere
unexpected, like in a forest, on a private island, or at a
retreat deep within the pristine countryside.
Once guests arrive, the ultimate spa experience
continues with opulent surroundings. Vast expanses
of natural building materials like marble or dark wood,
tasteful lighting, and high-end furnishings all add to the
full-immersion experience of a luxury spa.
What sets the best luxury spas apart from the rest are
motivated and passionate staff, coupled with spa owners
that add another level of luxury with their drive and
expertise. It takes a special kind of person to run a luxury
spa – someone with incredible attention to detail and the
desire to go above and beyond for their guests.
This leads on to the idea of the ultimate spas having a
dedicated concept. Spa customers are prepared to
spend big money and travel far for an experience that’s
unlike any other. Whether this concept entails specialism
in a certain type of therapy, an exclusive setting that
wrenches guests out of their ordinary lives, or a focus on
specific health issues, it ought to make for a unique and
rewarding spa experience.
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