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The Standard Issue 4 2023

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AI AND ROBOTICS<br />

REPLACING PEOPLE<br />

Every forward-looking cleaning<br />

brand must remain ahead<br />

of industry advancements.<br />

While technological progress<br />

is undeniable, automation<br />

doesn't provide a solution for all<br />

challenges. Future clients will seek<br />

harmony between technology<br />

and human expertise while<br />

considering the consequences of<br />

carbon, energy, and water usage.<br />

Additionally, numerous cleaning<br />

brands aspire to attain B Corp<br />

certification, and innovation plays<br />

a pivotal role in this process.<br />

<strong>The</strong> latest automated innovations<br />

in the cleaning sector aren't<br />

designed to replace workers,<br />

who are still very much needed.<br />

However, the benefits of<br />

automation from a social and<br />

environmental standpoint are<br />

undeniable, including lower water<br />

usage (4l for 650sqm of the floor<br />

is one brand's goal) and further<br />

efficiencies in time and cost.<br />

Here are some further examples<br />

of the radical innovations<br />

that are developing within<br />

the cleaning industry:<br />

• Stabilised Aqueous<br />

Ozone and probiotic<br />

cleaning products<br />

• Biodegradable, pre-dosed<br />

soluble cleaning solution sachets<br />

• Automated robots or 'cobots'<br />

(collaborative robotic cleaning)<br />

DATA<br />

Without data, enacting<br />

meaningful change in the right<br />

places is almost impossible.<br />

Cleaning brands should be<br />

gathering data and understanding<br />

supply chain emissions as much as<br />

possible, with lifecycle assessments<br />

and dream scenarios for the future.<br />

Many cleaning manufacturers do<br />

not track data on CO2, which can<br />

make gathering information on<br />

emissions and backing up green<br />

claims even tougher. Challenging<br />

manufacturers with detailed<br />

surveys is the best way to hold<br />

them accountable and collect<br />

those vital statistics.<br />

COMMUNICATING POSITIVE<br />

ENVIRONMENTAL CHANGE<br />

Raising awareness serves as<br />

the cornerstone of progress.<br />

Integrating the communication<br />

of environmental action changes<br />

into your sustainability strategy<br />

is essential but often complicated<br />

by the complexity of a product's<br />

environmental claims.<br />

Clients may struggle to grasp the<br />

environmental impact of certain<br />

products, especially when cost<br />

considerations dominate their<br />

choices. Educating them on the<br />

long-term value of environmentally<br />

friendly options is challenging but<br />

increasingly vital as environmental<br />

awareness grows. Effectively<br />

conveying sustainable practices<br />

to employees, from optimal<br />

product usage to scheduling,<br />

remains a further challenge.<br />

Addressing these challenges,<br />

Planet Mark specialises in<br />

supporting its members and<br />

partners to communicate<br />

sustainability to its stakeholders,<br />

aiding them in comprehending<br />

the financial and societal<br />

consequences of<br />

their choices.<br />

FOR THE FULL REPORT, VISIT<br />

THE PLANET MARK'S WEBSITE<br />

AT: WWW.PLANETMARK.COM<br />

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