The Standard Issue 4 2023
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AI AND ROBOTICS<br />
REPLACING PEOPLE<br />
Every forward-looking cleaning<br />
brand must remain ahead<br />
of industry advancements.<br />
While technological progress<br />
is undeniable, automation<br />
doesn't provide a solution for all<br />
challenges. Future clients will seek<br />
harmony between technology<br />
and human expertise while<br />
considering the consequences of<br />
carbon, energy, and water usage.<br />
Additionally, numerous cleaning<br />
brands aspire to attain B Corp<br />
certification, and innovation plays<br />
a pivotal role in this process.<br />
<strong>The</strong> latest automated innovations<br />
in the cleaning sector aren't<br />
designed to replace workers,<br />
who are still very much needed.<br />
However, the benefits of<br />
automation from a social and<br />
environmental standpoint are<br />
undeniable, including lower water<br />
usage (4l for 650sqm of the floor<br />
is one brand's goal) and further<br />
efficiencies in time and cost.<br />
Here are some further examples<br />
of the radical innovations<br />
that are developing within<br />
the cleaning industry:<br />
• Stabilised Aqueous<br />
Ozone and probiotic<br />
cleaning products<br />
• Biodegradable, pre-dosed<br />
soluble cleaning solution sachets<br />
• Automated robots or 'cobots'<br />
(collaborative robotic cleaning)<br />
DATA<br />
Without data, enacting<br />
meaningful change in the right<br />
places is almost impossible.<br />
Cleaning brands should be<br />
gathering data and understanding<br />
supply chain emissions as much as<br />
possible, with lifecycle assessments<br />
and dream scenarios for the future.<br />
Many cleaning manufacturers do<br />
not track data on CO2, which can<br />
make gathering information on<br />
emissions and backing up green<br />
claims even tougher. Challenging<br />
manufacturers with detailed<br />
surveys is the best way to hold<br />
them accountable and collect<br />
those vital statistics.<br />
COMMUNICATING POSITIVE<br />
ENVIRONMENTAL CHANGE<br />
Raising awareness serves as<br />
the cornerstone of progress.<br />
Integrating the communication<br />
of environmental action changes<br />
into your sustainability strategy<br />
is essential but often complicated<br />
by the complexity of a product's<br />
environmental claims.<br />
Clients may struggle to grasp the<br />
environmental impact of certain<br />
products, especially when cost<br />
considerations dominate their<br />
choices. Educating them on the<br />
long-term value of environmentally<br />
friendly options is challenging but<br />
increasingly vital as environmental<br />
awareness grows. Effectively<br />
conveying sustainable practices<br />
to employees, from optimal<br />
product usage to scheduling,<br />
remains a further challenge.<br />
Addressing these challenges,<br />
Planet Mark specialises in<br />
supporting its members and<br />
partners to communicate<br />
sustainability to its stakeholders,<br />
aiding them in comprehending<br />
the financial and societal<br />
consequences of<br />
their choices.<br />
FOR THE FULL REPORT, VISIT<br />
THE PLANET MARK'S WEBSITE<br />
AT: WWW.PLANETMARK.COM<br />
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