SOCIETY 384

ECONOMY
INTERVIEW
KRONOS
ADVISORY
– The Multi Family Office
SOCIETY spoke with Georg Höhne,
managing partner at KRONOS ADVISORY
about the benefits of their financial
services. BY TANJA TAUCHHAMMER
image/s by SOCIETY/Pobaschnig
Since 2022, you are managing partner at KRONOS
ADVISORY, before that, you were bank consultant.
What made you to change to KRONOS ADVISORY?
How would you describe the services of your
company?
Since 2008, when I started working in the world of
banking, I saw a decrease in the framework conditions.
This is due to over-regulation and additionally,
consulting was getting more and more complicated.
The rise of long-term low interest rates
increased the importance of commission-based
income for the banking industry, thus forcing the
bank employees to push the sales of internal
products. This made a non-biased consultation for
their clients without any pressure
on sales almost impossible.
With increased complexity and
a wide scope of offers in the different
asset classes available
on the market, it is crucial for
clients to get an objective and
careful preselection of products. Furthermore,
the respective costs of the investment should be
taken under scrutiny.
In order to ensure the best solutions for my
clients, I ended my banking career to join KRO-
NOS ADVISORY, one of the most important multi-family
offices in the DACH-region. What sets us
apart from many other market players is the fact
that KRONOS neither has its own portfolio management,
nor any other products. Apart from this
independence and no restrictions in our consulting,
especially with bankable products, we
can usually also significantly reduce the costs of
investments for our clients.
What kind of services does
KRONOS ADVISORY offer?
Our service includes everything concerning money
and wealth to speak in broader terms.
Our main objectives are to conceptualize an
KRONOS ADVISORY GMBH
TUCHLAUBEN 14/11, 1010 WIEN
+43 909 44 04 10
OFFICE@KRONOS-ADVISORY.COM
overall and objective asset structure. Furthermore,
KRONOS ADVISORY is using calls for tender
at banks to find the best provider for the individual
needs of every client. In the end, the client has the
final word in the decision making process.
We are indebted to our clients because they
are the ones paying our fees, not the banks! For
that reason, we are 100 percent impartial and are
thus able to achieve the best conditions for our
customers.
We offer a wider scope of services than regular
banks. There are more possibilities than passbooks,
stocks and gold that should be taken into
consideration. Due to our extensive network, KRO-
NOS ADVISORY has access to so
called “non-negotiable“ investments,
such as private equity, private
debt, diamonds or infrastructure
investment.
Of course, the distribution of
investments has to be adapted to
the individual financial status, goals and wishes.
Our services are as manifold as our costumers; at
the moment, we support private individuals, foundations,
universities as well as companies.
We live in challenging times, how is it possible
for investors to achieve positive results and
how do these circumstances affect the team
of KRONOS ADVISORY?
Last year, it was difficult to maintain liquid assets
real (including inflation) let alone gain positive real
growth. In the long run, this can be achieved with
the right choice of asset classes and a well- structured
wealth management.
Since we are supporting most of our clients for
a long time, such market phases that are characterized
by high insecurity and large fluctuations in
the different asset classes are returning and are
nothing new. It is our goal to calmly and efficiently
guide our clients through these times.
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