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THE e-FOREX INTERVIEW<br />
OUR SINGAPORE FX DESK IS VERY<br />
IMPORTANT STRATEGICALLY<br />
these markets. As a multi-asset broker,<br />
the reach of our global sales teams<br />
connects us directly with FX clients in<br />
emerging markets so in many cases,<br />
the market awareness of our brand is<br />
higher in these markets than in some<br />
more established ones.<br />
In October we launched our<br />
new Institutional Digital Assets<br />
newsletter, IDAssets to cater for<br />
growing interest amongst our<br />
readers in this fast-developing<br />
market. What are your opinions<br />
about institutional engagement<br />
with Digital Assets and what<br />
needs to be done to encourage<br />
more of it?<br />
The digital asset space is definitely<br />
a growth market for StoneX Pro. As<br />
crypto exchanges & custodians expand<br />
into new markets, this often increases<br />
the pressures on treasury teams to<br />
manage multiple currencies effectively.<br />
This has been particularly challenging<br />
as the banking sector pulls back due<br />
to its risk appetite for all things digital,<br />
which has created an opportunity<br />
for StoneX Pro to step in and provide<br />
the foreign exchange services needed<br />
by this industry. We have taken the<br />
approach that digital assets are a new<br />
emerging market, and like any other<br />
asset class we want to be there to<br />
partner with and support our clients<br />
with their needs. The lack of regulatory<br />
clarity, particularly in the US, is<br />
probably the biggest impediment to<br />
increased investment at this time, but<br />
we are still very much involved.<br />
The StoneX Pro division continues<br />
to win awards. What’s the secret<br />
behind that?<br />
NOVEMBER 20<strong>23</strong> e-FOREX 45
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