CLIA Travel Agency Membership Benefits 2024 - New Members
E CRUISE TOGETHER TRAVEL AGENCY MEMBERSHIP BENEFITS 2024 JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER cruising.org
- Page 2: Welcome to CLIA Cruise Lines Intern
- Page 5 and 6: Our travel agent support is targete
- Page 7 and 8: And that is really why CLIA is here
- Page 9 and 10: Flagship online Get onboard with ou
- Page 11 and 12: Brand Profiles & Trade Contacts You
- Page 13 and 14: GUAGE CRUISE ESSENTIALS DECK PLANS
- Page 15 and 16: CLIA Presents - Winter & Summer ser
- Page 17 and 18: Virtual Ship Tours There is little
- Page 19 and 20: Flagship event CLIA RiverView Confe
- Page 21 and 22: for 2024 Regional CLIA Dinners Glas
- Page 23 and 24: Opportunity to be listed within our
- Page 25 and 26: Touchdown Travel Industry Services
- Page 27 and 28: Monthly Podcasts CLIA now produce t
E CRUISE TOGETHER<br />
TRAVEL AGENCY MEMBERSHIP BENEFITS <strong>2024</strong><br />
JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER<br />
cruising.org
Welcome to <strong>CLIA</strong><br />
Cruise Lines International Association<br />
WE CRUISE TOGETHER<br />
<strong>CLIA</strong> is the world’s largest cruise industry trade association<br />
with representation in North and South America, Europe, Asia<br />
and Australasia, providing a unified voice and leading authority<br />
of the global cruise community. We work with over 50 Cruise<br />
Lines & River Cruise Operators who sail globally as <strong>CLIA</strong><br />
members.<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
Welcome to <strong>CLIA</strong><br />
Cruise Lines International Association<br />
WE CRUISE TOGETHER<br />
The cruise industry is made up of a range of stakeholders<br />
(or ‘family members’) who rely on a successful cruise industry<br />
to flourish. At the heart of that family is you – our travel agent<br />
partners; and <strong>CLIA</strong> is here to support you so that you can fully<br />
capitilise on a growing cruise market.<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
Our travel agent support is targeted at those who are just<br />
starting their cruise journey, all the way through to those<br />
who are cruise experts, and everyone in-between. You<br />
may be focussed on a particular sector, such as expedition<br />
or river, or you could be selling the whole range of options<br />
– either way, we can offer the right support as we work<br />
with over 50 cruise lines and river cruise operators who<br />
represent all types of cruising, from all sectors.<br />
We do this by bringing as much information and resources<br />
together as possible, and we deliver that across a large<br />
number of platforms, so you can decide for yourself what<br />
support is most relevant to you, and how you want to make<br />
the most of your membership with us.<br />
cruising.org
Seize the Opportunity with <strong>CLIA</strong><br />
WE CRUISE TOGETHER<br />
The consumer data that <strong>CLIA</strong> tracks on holidaymakers ready to<br />
cruise has never been more favourable – and signals that <strong>2024</strong><br />
will be a terrific year of growth. We know that people who take<br />
a cruise will overwhelmingly sail again; but it is those who have<br />
never sailed where our research tells us that 72% are ready<br />
to be offered the right cruise. In other words, there has never<br />
been a better time to offer a cruise holiday to all holidaymakers.<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
And that is really why <strong>CLIA</strong> is here – to provide unbiased, independent<br />
and comprehensive training and resources so that our travel agent<br />
members have the right knowledge and inspiration to offer a cruise<br />
holiday to all holidaymakers.<br />
<strong>CLIA</strong> will ensure our members remain informed of the latest news and<br />
have the tools needed to sell cruises with confidence.<br />
Available to <strong>CLIA</strong> <strong>Travel</strong> Agent members through <strong>2024</strong> membership:<br />
• 24/7 access to our learning and resources via cruising.org - a<br />
range of Factsheets, Guides and unique content<br />
• Virtual and OnDemand sessions<br />
• In-Person events<br />
• Promotion of your business<br />
• Exclusive Incentives & Resources<br />
• <strong>CLIA</strong> and industry news through our newsletter & social channels<br />
cruising.org
24/7 access to our learning and<br />
resources via cruising.org<br />
A MEMBERSHIP BUILT AROUND YOU<br />
<strong>CLIA</strong> membership and cruising.org offers something for<br />
everyone - podcasts to downloadable factsheets and guides,<br />
online modules to OnDemand content and in-person<br />
Conferences to virtual training. Find out everything we offer via<br />
your personal login at cruising.org<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
Flagship online<br />
Get onboard with our 3 levels of Certification<br />
Every individual can follow their own e-learning path and gain a cruise<br />
Certification. There are three levels of certification available:<br />
• Accredited Certification (an Introduction to Cruise Sales)<br />
• Ambassador Certification<br />
• Master Certification<br />
Flagship online<br />
Cruise Daily<br />
The latest cruise news, industry analysis and opportunities to engage<br />
with the cruise community:<br />
• Latest Cruise <strong>New</strong>s<br />
• Last Month in Cruise Article<br />
• Latest <strong>CLIA</strong> <strong>New</strong>s & Video<br />
cruising.org
Destination Factsheet series<br />
Each factsheet includes Top 10 reasons to cruise there, the best time<br />
to visit, Top 10 key attractions - including a labelled map of the region -<br />
and the key considerations when making a booking in this region.<br />
<strong>New</strong>-to Guides -<br />
Ocean, River, Expedition, Yacht & Sail & Ultra-Luxury<br />
Five guides aimed specifically to assist travel agents who may be new<br />
to these cruise sectors. They provide an overview of key aspects of the<br />
cruise experience and how they differ between sectors.<br />
JOIN OVER<br />
50 CRUISE LINES<br />
ONLINE AT<br />
CRUISING.ORG<br />
Itinerary Experience Factsheets<br />
Offering more practical information on how destinations fit within some<br />
of the most popular cruise itineraries, the series will cover some of the<br />
most common cruise itineraries and what guests can expect.
Brand Profiles & Trade Contacts<br />
Your one-stop-shop for brand overviews, trade sales contact<br />
information and social channels of all <strong>CLIA</strong> cruise lines & river cruise<br />
operators.<br />
Associate Contacts<br />
Profile pages of associated businesses who support travel agents,<br />
organised into three sections; Destinations and Ports, Business<br />
Development & Technology & Tour Operators and Service Providers.<br />
Booking Guidelines<br />
A centralised listing with details of how agents can work with cruise<br />
lines, both to become an authorised seller, and then make a booking.<br />
External Cruise Line Training<br />
A centralised listing of external training hosted by <strong>CLIA</strong> cruise lines<br />
and river cruise operators, providing you access to invaluable product<br />
knowledge.<br />
cruising.org
At-A-Glance Guide<br />
The compact yet comprehensive guide offers a swift and convenient<br />
overview of each of our cruise lines and river cruise operators,<br />
presenting key facts and unique selling features at your fingertips.<br />
NEW TO SELLING CRU<br />
JARGON &<br />
CRUISE LAN<br />
JOIN OVER<br />
50 CRUISE LINES<br />
ONLINE AT<br />
CRUISING.ORG<br />
Sustainability Hub<br />
Key messaging on the sustainability efforts within the cruise industry,<br />
latest news and reports from our cruise lines & river cruise operators, as<br />
well as a link to our global Sustainability Toolkit.<br />
ChooseCruise Bloggers<br />
<strong>CLIA</strong> are proud to work with a select group of cruise bloggers and<br />
influencers who champion cruises as an exceptional holiday choice.<br />
Browse the profiles and follow all of those that inspire.<br />
Widgety Partner content<br />
Cruise & Ship Search - Find the perfect cruise line, ship and itinerary to<br />
match every customer<br />
Digital Brochure Rack - A digital wall of PDF brochures for you to<br />
access<br />
NEW TO SELLING<br />
THE<br />
CRUISE L<br />
NEW TO SELL<br />
PROMO<br />
IC
GUAGE<br />
CRUISE<br />
ESSENTIALS<br />
DECK<br />
PLANS<br />
ISE 1/12 NEW TO SELLING CRUISE 2/12 NEW TO SELLING CRUISE 3/12<br />
Flagship online<br />
<strong>New</strong>-to-Selling Cruise<br />
NEW TO SELLING CRUISE 4/12<br />
STATEROOMS<br />
INES<br />
WHAT TO DO ONBOARD<br />
A CRUISE?<br />
A new section of the website, developed exclusively with new to selling<br />
cruise agents in mind, including a wealth of introductory need-to-know<br />
cruise content that will put you in a great position to start your cruise<br />
sales journey.<br />
• 12 <strong>New</strong>-to-Selling Cruise topics - from Cruise Essentials and Cruise<br />
language to discussing what to do onboard, and how to introduce<br />
cruise to your sales discussion with confidence<br />
RIVER<br />
CRUISING<br />
CRUISE 5/12 NEW TO SELLING CRUISE 6/12 NEW TO SELLING CRUISE 7/12<br />
NEW TO SELLING CRUISE 8/12<br />
DESTINATIONS<br />
& PORTS<br />
• 12 brand-new videos - each kept under 10 minutes to make the<br />
most of your time<br />
• 6 newly produced unique <strong>CLIA</strong> Resources - developed specifically<br />
for our new-to-selling cruise audience<br />
TIONS<br />
ING<br />
BOOKING<br />
TOOLS<br />
cruising.org<br />
MANAGING CUSTOMER<br />
EXPECTATIONS<br />
ING CRUISE 9/12 NEW TO SELLING CRUISE 10/12 NEW TO SELLING CRUISE 11/12<br />
NEW TO SELLING CRUISE 12/12<br />
TOP TIPS &<br />
GETTING STARTED
Virtual and<br />
OnDemand sessions<br />
READY WHEN YOU ARE!<br />
The <strong>2024</strong> <strong>CLIA</strong> events calendar will offer a wide variety of<br />
virtual events so that there is something for everyone. From<br />
brand updates to sales training, sessions focussed exclusively<br />
on different sectors to those tailored to our new-to-selling<br />
cruise members.<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
<strong>CLIA</strong> Presents - Winter & Summer series<br />
Both series will support our agent members ahead of and through<br />
some of the key booking periods. These weekly 30-minute sessions will<br />
give you the opportunity to hear brand updates from a selection of our<br />
cruise line and river cruise operators.<br />
for <strong>2024</strong> - Released every Friday<br />
Friday Sailaway Briefing<br />
Your weekly 5-minute round-up of <strong>CLIA</strong> and cruise news, presented by<br />
Andy Harmer, and available exclusively via our Facebook Group. These<br />
will make sure you are making the most of your <strong>CLIA</strong> membership<br />
across the year, so we encourage you to tune in regularly.<br />
All previously recorded virtual content can be watched back online<br />
via the “OnDemand” page.<br />
cruising.org
for <strong>2024</strong> - Live every month<br />
<strong>CLIA</strong> In Conversation<br />
Andy presents a live 30-minute session where we go a little deeper<br />
into topics from current cruise news, touching on the latest trends, ship<br />
launches, destination and itineraries. We will welcome guest speakers<br />
and leaders from across the industry to share their insight, helping you<br />
spot the opportunities to grow your sales.<br />
JOIN OVER<br />
50 CRUISE LINES<br />
ONLINE AT<br />
CRUISING.ORG<br />
for <strong>2024</strong> - Live every month<br />
Focus On... Sessions<br />
Live 30-minute sessions each with a specific focus on a different sector<br />
of the wider cruise industry. The series of 10 webinars will cover all<br />
styles of cruise across the year, each one combining <strong>CLIA</strong> training along<br />
with insight from select cruise line partners.
Virtual Ship Tours<br />
There is little that can beat getting onboard ships to experience them<br />
for yourself – however in these busy times it’s not always possible to be<br />
there in person.<br />
To bring you as close to the ships as possible without leaving your<br />
laptop, we’ve got onboard to record a new series of Virtual Ship Tours<br />
- bringing you need-to-know information all in around 10 minutes<br />
per ship – visiting key dining and entertainment spaces, discussing<br />
unique selling points and giving you a great feel for the ship from our<br />
commentary and footage.<br />
We’ve got a fantastic selection of 12 videos currently available – many<br />
of them ships that frequently depart from UK-ports.<br />
cruising.org
In-person<br />
Events<br />
FLAGSHIP CONFERENCES &<br />
REGIONAL, BESPOKE SESSIONS<br />
The <strong>2024</strong> <strong>CLIA</strong> events calendar will offer a wide variety of<br />
in-person events so that there is something for everyone. From<br />
the largest Flagship Conferences to smaller, more intimate<br />
events - both regional and those with a different sector focus,<br />
join us!<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
Flagship event<br />
<strong>CLIA</strong> RiverView Conference <strong>2024</strong>*<br />
11 – 13 March <strong>2024</strong> – Amsterdam, Netherlands<br />
The 12th RiverView Conference will be supported by 10 river cruise<br />
operators. Delegates will spend two nights onboard, with hosted<br />
dinners. A <strong>New</strong>-to-Selling River Cruise Masterclass will take place just<br />
before the main program.<br />
Flagship event<br />
<strong>CLIA</strong> Conference <strong>2024</strong>*<br />
23 – 25 May 2023 – Southampton, UK<br />
The largest annual travel agent event of its kind in Europe and the 16th<br />
to take place, will include ship visits, conference sessions, a trade fair<br />
and a celebratory evening event. An optional <strong>New</strong> to Selling Cruise Day<br />
has also been added on Wednesday 22 May.<br />
cruising.org
<strong>CLIA</strong> Destination Showcase<br />
We offer you the opportunity to join us in a popular overseas port city to<br />
enjoy a schedule of immersive destination-themed activities, as well as<br />
ship visits, business sessions and a networking trade fair.<br />
for <strong>2024</strong><br />
<strong>CLIA</strong> Weekenders<br />
<strong>CLIA</strong> Weekenders will offer the opportunity to join overseas ship visits<br />
in key European cruise ports, usually over two days with a hosted<br />
Dinner. The format of these new Weekenders will be very relaxed,<br />
allowing delegates full freedom with travel and accommodation plans.<br />
JOIN OVER<br />
50 CRUISE LINES<br />
IN-PERSON<br />
#WeCruiseTogether<br />
<strong>CLIA</strong> Residentials*<br />
River / Luxury & Expedition<br />
Residentials offer more immersive and intimate educational<br />
experiences, with a full day of business sessions followed by dinner &<br />
overnight accommodation included.
for <strong>2024</strong><br />
Regional <strong>CLIA</strong> Dinners<br />
Glasgow, Birmingham, London and Belfast<br />
Small, intimate dinners exploring how businesses can seize the cruise<br />
opportunity, each focussing on a specific sector of cruise. They are<br />
aimed at senior travel agents looking to keep up to date with the latest<br />
trends and to network with like minded people.<br />
<strong>CLIA</strong> Cruise Week <strong>2024</strong><br />
The perfect opportunity to demonstrate to your customers that there<br />
really is a cruise for everyone. Along with our cruise lines and river<br />
cruise operators, we shall be sharing a wealth of content focusing on<br />
the variety and diversity of cruise holidays available.<br />
cruising.org
Promotion of<br />
your business<br />
AS AN OFFICIAL TRAVEL AGENCY OF THE<br />
GLOBAL CRUISE INDUSTRY<br />
Your knowledge of the industry helps you to match your<br />
customer with the right cruise, the right ship and the right<br />
itinerary. Booking a cruise through you, our <strong>CLIA</strong> Member<br />
Agencies, really is the best place to start a search for the<br />
perfect cruise holiday.<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
Opportunity to be listed within our <strong>Agency</strong> Finder search<br />
All UK & Ireland based Member Agencies have the opportunity to<br />
be listed within our consumer-friendly “<strong>Agency</strong> Finder” available at<br />
cruising.org, confirming <strong>CLIA</strong> <strong><strong>Members</strong>hip</strong> status.<br />
Use of the <strong>CLIA</strong> logo<br />
On your website and communications, to promote your membership.<br />
Opportunity to purchase your EMBARCID card*<br />
Available for <strong>CLIA</strong> Member <strong>Travel</strong> Agents to purchase for a small charge<br />
(or download at no additional cost), individual members of the scheme<br />
will receive a photo ID card which will allow you to identify yourself as<br />
an official travel agent of the global cruise industry.<br />
Alongside receiving the physical ID card confirming your membership<br />
status, card-holders enjoy discounted rates when registering for <strong>CLIA</strong><br />
Flagship events, and access to additional benefits from <strong>CLIA</strong> Partner<br />
businesses.<br />
cruising.org
Exclusive incentives, rewards<br />
and opportunities<br />
IT PAYS TO BE A <strong>CLIA</strong> MEMBER AGENT<br />
There are two key areas of cruising.org that we encourage<br />
you to check back to regularly. They are where we share all<br />
opportunities for you to engage with our cruise line and river<br />
cruise operators - often chances to get onboard with them!<br />
Flagship online<br />
<strong>CLIA</strong> Recommends<br />
Key opportunities to engage over the year<br />
- usually programmes with multiple dates or<br />
incentives running over a longer period of time<br />
• Ship Visit programmes<br />
• FAM Trips or Agent Rates*<br />
• Training Roadshows<br />
• <strong>Travel</strong> Agent Incentives or competitions<br />
to reward bookings<br />
Flagship online<br />
Trade Sales Noticeboard<br />
Located as part of the Cruise Daily page, the<br />
Noticeboard is where you will find smaller,<br />
time-sensitive updates<br />
• <strong>New</strong> training modules, trade resources or<br />
brochures launched<br />
• Competitions - and winner announcements<br />
• Upcoming Webinars<br />
• Reminders of opportunities with <strong>CLIA</strong>*
Touchdown <strong>Travel</strong> Industry Services<br />
Booking personal travel through Touchdown, you get your cruise<br />
booking fee waived, saving you £89 per cabin. Touchdown TIS offer a<br />
variety of worldwide holiday deals exclusively reduced for travel agents.<br />
RiverView Program*<br />
Training modules on European and Worldwide River Cruising, with<br />
comprehensive information on the key rivers you need to know about -<br />
completion of which offers a Certificate of #RiverCruiseExpert status.<br />
Competitions and Awards<br />
• <strong>CLIA</strong> Master Award at the <strong>Travel</strong> Weekly AAAs – member agents<br />
who have achieved or refreshed their Master level Certification will be<br />
able to nominate themselves in <strong>2024</strong> for this Award<br />
• <strong>CLIA</strong> Hall of Fame – these Awards are decided annually in<br />
collaboration with our Working Groups and the Executive Committee<br />
– to recognise individuals who have gone above and beyond to<br />
champion the cruise industry<br />
cruising.org
<strong>CLIA</strong> and industry news through<br />
our newsletter & social channels<br />
KEEP IN THE KNOW ON THE LATEST<br />
DEVELOPMENTS<br />
Receive our weekly e<strong>New</strong>sletter<br />
All members with an active profile at cruising.org are automatically enrolled<br />
to receive the weekly e<strong>New</strong>sletter. Presenting a mix of news alongside <strong>CLIA</strong><br />
Events and resources, we aim to become your one-stop-shop to keep you in<br />
the know on our fast-moving industry.<br />
WE CRUISE<br />
TOGETHER<br />
#WeCruiseTogether
Monthly Podcasts<br />
<strong>CLIA</strong> now produce two monthly Podcasts, focussing separately<br />
on both ocean and river cruising with Guest speakers, cruise line<br />
representatives and expert panels.<br />
Social Media<br />
<strong>CLIA</strong> are active across a number of social media channels, principally<br />
Twitter and Facebook.<br />
<strong>Travel</strong> Agents Facebook Group<br />
<strong>CLIA</strong> members are invited to join our dedicated “<strong>CLIA</strong> UK & Ireland<br />
<strong>Travel</strong> Agents” Facebook Group where we aim to create a community<br />
feel, for useful tips, advice and information to help you sell cruise.<br />
* Additional costs may apply<br />
Please note, printed materials / physical<br />
items are only posted within the UK &<br />
Ireland. Digital copies of documents or<br />
resources will be shared with members<br />
located outside of the UK & Ireland.<br />
LinkedIn Specialist Group<br />
Our “Specialist Cruise Collection” LinkedIn Group - created for those<br />
members who wish to keep engaged with Specialist Cruise trends and,<br />
keep up to date with River, Expedition and Ultra-Luxury cruise.<br />
cruising.org
024<br />
TOGETHER<br />
ukinfo@cruising.org<br />
JOIN OVER 50 CRUISE LINES AS #WECRUISETOGETHER<br />
cruising.org<br />
E CRUISE