Spa Executive November 2023

ISSUE #49 NOVEMBER 2023 

SPA EXECUTIVE 

FOR LEADERS IN THE BUSINESS OF WELLNESS 

THE TRENDS ISSUE 

SPOTLIGHT 

Auberge’s new Global VP of Wellbeing, 

Vivianne Garcia-Tunon, talks wellbeing & 

wellness travel 

FEATURE 

2024 Spa & Wellness Trends: gender 

inclusivity, anti-ageism, thermal bathing 

& more 

MANAGEMENT 

Dear Sal, what can I do with 2 

employees who hate each other?

PUBLISHER 

Roger Sholanki 

Note from the Publisher 

EDITOR, CREATIVE DIRECTOR 

Elizabeth Bromstein 

Dear readers, 

DESIGNER 

Design Pickle 

CONTRIBUTING EDITOR, 

PRODUCTION MANAGER 

Sal Capizzi 

It’s Q4 of 2023, time to make our spa & wellness trends predictions for 2024. This is a labor 

of love, for which we pull from news and research from around the world, as well as 

interviews and insights from thought leaders, while also relying on our own instinct and 

intuition to bring you the trends we’re watching in the coming year. 

We know some people are averse to the word "trend", as it can imply fleeting fads and 

bandwagon jumping. But let’s remember that the first definition of a “trend” is “a general 

direction in which something is developing or changing.” And, as we all know, the spa, 

wellness, and hospitality industries are forever developing and changing, with societal 

movements, new technologies, advancements in scientific research, and much more. 

Among the trends we’re watching are the anti-ageism movement, micro workouts and mini 

meditations, a surge in companies maximizing revenue through yield management, a 

continued boom in wellness travel, and a wave of renewed interest in thermal bathing. 

We’ve listed these in this issue and also in our downloadable 2024 Spa & Wellness Trends 

Report: A Hospitality Handbook. 

Meanwhile, we asked our Spotlight interviewee, Vivianne Garcia-Tunon, Auberge’s new 

Global VP of Wellbeing, to talk about the developments she’s excited about, as well as about 

her new role and plans for the brand. 

I trust that the insights in this edition of Spa Executive will empower you with valuable 

knowledge to propel your business forward - and we hope you enjoy reading. 

Warm regards, 

Roger Sholanki, 

CEO, Book4Time 

Spa Executive 

Spa Executive is Book4Time’s 

magazine for leaders in the 

business of wellness. News, 

views, and interviews for those 

who want to attract top talent, 

increase customer retention, 

and offer the best possible 

guest experience.

Contents 

November 2023 

4 

6 

Volume 49 

PARTNER SPOTLIGHT: TRIPFUSION 

MANAGEMENT 

Dear Sal, what can I do with 2 employees who 

hate each other? 

8 

10 

12 

14 

16 

19 

22 

SPECIAL ISSUE 

2024 SPA & WELLNESS TRENDS 

ANTI-AGEISM TAKES ON ANTI-AGING 

RETHINKING GENDER IDENTITY & INCLUSIVITY 

YIELD MANAGEMENT IS REDEFINING 

REVENUE POTENTIAL 

THERMAL BATHING SEES BUOYANT INTEREST 

TIME-OPTIMIZED WELLNESS, MICRO 

WORKOUTS & MINI MEDITATIONS 

INNOVATIVE APPROACHES TO WELLNESS 

TRAVEL EXPERIENCES 

SPOTLIGHT 


Vivianne Garcia-Tunon, talks wellbeing, 

wellness travel & more 

24 

FEATURED PROPERTY: 

Dr. Wilkinson’s Backyard Resort & 

Mineral Springs

TripFusion: Transforming travel with 

seamless booking integration 

TripFusion by Vacayou is turning the tide with 

cutting-edge software designed to provide a 

flawless wellness travel booking experience. 

TripFusion empowers hotels and resorts 

to package rooms with spa and wellness 

experiences and activity bookings, bringing these 

two trends together, and catering to this wildly 

lucrative market of health-conscious travelers. 

The travel industry is operating in a new 

era, where convenience and customization 

are not just valued but expected. 

Consumers want cohesive, personalized, 

stress-free experiences. The global wellness 

economy, meanwhile, is booming, expected 

to reach $8.5 trillion by 2027. 

Vacayou is a leading wellness travel 

marketplace founded in 2019 by Muirgheal 

Montecalvo, an industry veteran with an 

entrepreneurial spirit. Headquartered in 

Tampa, Florida, Vacayou curates the best 

experiences geared to wellness travelers, 

a market willing to spend 177% more 

than average travelers, especially on spa 

experiences. 

But after several years in business, the 

team at Vacayou came to the realization 

that, despite the demand for wellness 

travel, the process of designing spa 

and wellness packages was strangely 

cumbersome for both guest and hotelier. 

The Fragmentation Frustration 

The traditional travel booking model is often 

fragmented and frustrating for consumers 

trying to reserve additional services with 

their hotel or resort room in advance. In 

an age where efficiency is everything, the 

inconvenience of managing multiple booking 

processes has become an outdated and 

costly affair. 

So they asked: as more people look for 

retreat and restoration, how can hotels 

best accommodate this high-yield travel? 

Enter TripFusion, Vacayou’s innovative B2B 

SaaS solution. TripFusion elegantly syncs a 

hotel’s reservation systems with its ancillary 

amenities and services, ensuring that never 

again will a hotel guest arrive to find that the 

spa is fully booked or their activity bookings 

don’t line up with their hotel reservations. 

TripFusion’s unique solution 

TripFusion addresses fragmentation 

frustration head-on with a dynamic booking 

system that enables guests to customize 

their stay and amenities through a single, 

streamlined checkout process. As a guest 

selects room accommodations, they have 

the option right in the checkout screen to 

select available services and activities, like 

spa appointments and other experiences, in 

real-time. The hotel guest is happy because 

they can immediately know if the spa 

services and wellness experiences they want 

to book will be available to them — before 

hitting that payment button. 

4 

| Spa Executive

The value this brings to hospitality groups 

and spas is enormous – not only does 

it elevate the customer experience, it 

also increases spa revenue, revenue per 

occupied room (RevPOR), and significantly 

reduces administrative tasks. 

Beyond the booking: the guest experience 

Between multiple emails and calls, a 

splintered booking process is simply not 

conducive to a good guest experience, even 

with the most professional staff. TripFusion 

is designed with the guest experience at its 

core. For the spa concierge, gone are the 

hours of back and forth conversations and 

emails with guests. By offering a seamless 

booking process that allows guests to 

reserve appointments in tandem with their 

rooms, TripFusion eliminates the friction that 

typically comes with separate bookings. 

Whether you’re booking direct or distributing on Vacayou, with TripFusion and Book4Time, 

the benefits include: 

Increased revenue: By enabling the simultaneous sale of rooms and additional 

services, hotels offering spa and wellness services see a direct increase in RevPOR. 

Operational simplicity: Simplified operations lead to reduced administrative costs 

and frustrations. 

Elevated guest experience: The seamless booking journey results in higher guest 

satisfaction and loyalty. 

The partnership of Book4Time and TripFusion stands alone at the forefront of this industry 

innovation, giving spas and hotels the opportunity to make unique branded offers, and 

providing an unmatched competitive edge. Learn more: 

https://www.tripfusion.com/ 

TripFusion’s is a complete solution to the 

disjointed problem. The game-changing 

technology doesn’t just simplify the booking 

process, it creates a seamless bridge 

between a hotel’s reservation system and spa 

ancillary amenities and experiences in realtime, 

utilizing AI-powered dynamic packages 

to maximize efficiency and profitability. 

Book4Time + TripFusion: a passport to a 

seamless & enriched travel future 

With Book4Time and TripFusion, you can 

provide a seamless experience to guests 

looking for the perfect wellness getaway. 

And, since TripFusion is a part of Vacayou, 

you can also choose to promote those same 

packages and journeys directly to those 

high-yielding wellness travelers searching on 

vacayou.com! 

5 


Dear Sal, what can I do with 2 employees 

who hate each other? 

Sal Capizzi 

In Dear Sal, Sal Capizzi, Marketing Director 

at Book4Time and a former Director of Spa 

and Wellness at NEXUS Luxury Collection, 

shares his expert insight into your reader 

questions. Here he talks about how to hire 

the best spa employees. 

Send your queries about managing 

staff, operations, and anything else you 

want to know (challenge him!) to 

scapizzi@spaexecutive.com 

Q. Dear Sal, 

I need help. I manage a medium-sized 

spa with about 30 employees, including 

massage therapists, aestheticians, 

and front desk staff. Most of them get 

along well, but there are two therapists 

who just don’t get along and I find 

this incredibly frustrating. One (1) has 

been with the company longer, is an 

excellent massage therapist, and has 

a long list of regular customers and 

many repeat requests. The other (2) 

is also a very good therapist who has 

fewer regulars because they are newer 

to the team. As such, 1 tends to leave 

menial tasks for 2 to take care of, the 

rationale being that they are “busier,” 

and also talks down to them and bosses 

them around. 2 was patient to a point 

but is beginning to crack – they will do 

the tasks, because they don’t want to 

leave things undone and are a good 

employee, but they are not enjoying 

it. This tension is spilling over onto 

the rest of the team and infecting the 

atmosphere at work. I don’t blame 2. I 

like this employee and their work ethic 

and don’t want to lose them. 

I’ve tried talking to 1 but they are a bit 

of a diva and not easy to reach, and 

frankly, they could go work anywhere 

they want and I can’t afford to lose 

them. I can’t afford to lose either of 

them, staffing challenges being what 

they are. What can I do?? 

A. Hey there, Thank you for reaching out! 

Wow this sounds like quite the conundrum. 

I’m sorry to hear about the challenges 

you’re facing. 

First, let’s acknowledge the strengths of 

both therapists. It’s clear that both Therapist 

1 and 2 bring valuable skills to the team. 

Their different styles and experiences can 

complement each other beautifully if you 

6 


can find a way to bridge the communication 

gap. I personally would first have private 

conversations with each therapist. Praise 

them for their exceptional skills and 

contributions. Express your appreciation for 

their dedication to the spa. 

But this is where I would also turn my 

leadership cap around to the other side 

where it says “manager.” You must clarify 

expectations during these meetings as well. 

Clearly define the roles and responsibilities of 

each team member. Emphasize that everyone 

is expected to contribute to the overall 

success of the spa, regardless of seniority. 

If the problem continues after you have had 

your individual conversations with them 

both it’s time for some good ole fashion 

mediation and lay it all out on the table 

with another manager in the room also 

that can help suggest out of the box ideas 

and solutions. The purpose of this would 

be to come to a mutual conclusion so 

nothing as far as expectations can get lost 

in translation in further 1-on-1 meetings, 

you have a business to run. You could also 

subtly make them have a good time together 

by organizing a team-building activity or 

workshops to strengthen the bonds among 

these two but also all of your staff members. 

It sounds like it might be a good time to start 

planning this! 

Also, be regimented with rewards and 

recognitions for the overall team! Implement a 

system to recognize and reward outstanding 

performance and teamwork. This will motivate 

everyone to work better together. 

Remember, change may not happen 

overnight, but with consistent effort and 

positive reinforcement, we 

can create a more inclusive and 

supportive environment! 

7 


2024 Spa & Wellness Trends 

Anti-ageism takes on anti-aging 

The anti-ageism movement is a growing one 

as people have had enough of “anti-aging” 

and outright ageism, “one of the last socially 

acceptable prejudices.” 

Four years ago, we published an article 

suggesting that it was time to rethink 

the term “anti-aging” and, while the idea 

didn’t take off like a rocket at the time, a 

slow build followed. This was something 

we actually predicted. “Movements don’t 

usually start with a bang,” we wrote, “but 

with a whisper.” 

These days, people everywhere – particularly 

women – are talking about how sick and tired 

they are of being told they should want to 

look, and be, younger, and the pushback is 

real. Women face ageism in the workplace, on 

the job search, in media, and from the beauty 

and wellness industries. It’s everywhere. 

As skincare is being marketed to increasingly 

younger audiences, often through fearbased 

messaging designed to prey on girls 

with already low self esteem, people are 

saying “enough.” 

Ageism is one of the last socially 

acceptable prejudices 

Ageism is one of the last socially acceptable 

prejudices,” reads a recent headline from 

the American Psychological Association, 

“Psychologists are working to change that.” 

The article reads: “From ‘antiaging’ face 

creams to wisecracking birthday cards about 

getting older to ‘OK, boomer’ memes, the 

message is clear: Being old is something 

to avoid.” The author adds: “It is clear that 

ageism has a host of negative effects, for 

people’s physical and mental well-being and 

society as a whole.” 

And the only alternative to aging is … well … 

dying. So, why would we be against it? 

It seems important that the wellness 

industry not perpetuate this type of 

discrimination and that people are wary of 

the messages they are sending. Suggesting 

to women that what they need is something 

to make them look younger may no longer 

land the way you think it will. As a business, 

knowing your audience is crucial. Women 

over 40 have big purchasing power and you 

don’t want to insult or alienate them. 

For example, Elizabeth ( Editor in Chief at 

Spa Executive), was recently buying perfume 

and asked if there were any free samples. 

The younger woman behind the counter 

said “sure!” and cheerfully stuffed something 

in the bag. Later, when Elizabeth looked in 

the bag, expecting to find perfume samples, 

she found a sample of neck firming cream. 

Elizabeth, who is perfectly happy with her 

neck and has no interest in firming creams, 

found the young woman’s presumption 

surprising and irritating. A more easily 

offended person might have been put off 

from ever returning to that business. 

Pro-aging & anti-ageism movements are 

growing on social media 

As it was with fat shaming and the 

relentlessly insensitive weight loss 

messaging that spawned the body positivity 

and body neutrality movements a few years 

ago, pro-aging and anti-ageism movements 

are growing on social media. 

8 


Hashtags like #ilookmyage and accounts 

with names like Ageism Is Never in Style 

and aging_is_amazing have hundreds of 

thousands of followers – and not just as 

tokenism or new wrapping for tired, old 

ideas. They’re not marketing anti-aging 

creams and serums under the guise of “pro 

aging” or “aging gracefully,” but rather, these 

are accounts for women with gray hair, 

natural skin, wrinkles, and big smiles. 

Celebrities are also talking. Among them, 

supermodel Paulina Porizkova has been 

outspoken against ageism and persistent 

in sharing her true face. So, the now 

58-year-old was unimpressed when last 

year, she says, a plastic surgeon shared a 

photo of her and pointed out everything 

“wrong” with it. In response, Porizkova 

reshared the image with her 

own comments. 

She wrote: “telling a woman what she 

‘needs’ to do herself in order to be seen as 

attractive, whether it’s hair color, makeup, 

skin creams or clothing – or the more 

invasive options – is shaming her. Every time 

you catch yourself thinking or saying ‘you 

know, you should…’ to a friend, stop for a 

moment. If she doesn’t ask for help, are you 

really helping?” 

View the Instagram post here 

Other women who have broached the topic 

include Andie MacDowell, Sarah Jessica 

Parker, and Jamie Lee Curtis, who said at 

the Reframing Aging Summit hosted by 

Maria Shriver in March, “This word ‘antiaging’ 

has to be struck. I am pro-aging. I 

want to age with intelligence, and grace, 

and dignity, and verve, and energy. I don’t 

want to hide it. I’m not denying what I look 

like, of course I’ve seen what I look like. I am 

trying to live in acceptance.” 

Others are realizing that self acceptance is 

key. A Washington Post article states: 

“Age bias doesn’t show up only as blatant 

discrimination (‘We want someone younger 

for that job.’) or snarky birthday cards. One 

of the most potent sources of ageism comes 

from older people themselves, and like 

other forms of ageism, the self-inflicted kind 

is associated with lower levels of emotional 

and physical health and can slash years off 

people’s lives.” 

This self acceptance means tuning out the 

voices of discrimination telling you that 

you’re not good enough and should be 

trying to look 25 again. 

Brands & media are getting the message and 

changing their messaging 

Brands and media are getting the message. 

For example: 

The Body Shop recently changed 

the name of its best-selling “Drops 

of Youth” serum to “Edelweiss,” 

reportedly motivated by research 

identifying the negative impact the 

beauty industry’s messaging is having 

on its consumers. 

Zara has named 67-year-old Spanish 

actress Angela Molina as the face of its 

new campaign, and 

71-year-old actress and model Isabella 

Rossellini appeared on the October 

2023 cover of Vogue Italia. Unlike 

81-year-old Martha Stewart’s heavily 

altered Sports Illustrated cover, which 

missed the mark with some people, 

Rossellini appeared with no digital 

altering of her face. 

Will we see a lot of pandering and 

tokenism? Absolutely, just like when brands 

started self consciously using models 

with a wider range of body types in their 

marketing while loudly calling attention 

to the fact and demanding accolades for 

it. But now, about a decade later, thanks 

to more brands jumping on-board and 

to social media, that representation is 

somewhat normalized. 

So it will likely be with aging. Like weight 

loss products, there will always be a 

market for anti-aging products but it 

will shrink, and change, as older women 

become accustomed to seeing themselves 

represented in faces similar to their own 

smiling back at them. 

9 



Rethinking gender identity & inclusivity 

Increased discourse around gender diversity 

and inclusivity in all sectors, including 

spa and wellness, is leading to changes in 

practices and policies. 

In recent years, there has been increased 

discourse around diversity, and a notable 

shift in societal perception around gender 

identity and inclusivity. 

Traditional binary notions of gender, which 

have long categorized individuals as either 

male or female based on biological sex, 

are being challenged and redefined and 

many are moving towards acceptance of 

a spectrum of gender identities, including 

non-binary, genderqueer, genderfluid, 

and transgender. 

As awareness around the topic grows, many 

sectors, including spa and wellness, are 

re-evaluating traditional gender norms and 

standards, and thinking about how best to 

accommodate transgender and non-binary 

guests – and how to implement related 

policies and practices. This is in the spirit 

of inclusivity, as well as due to increasing 

risk of being accused of discrimination and 

human rights violations. 

A business accused of violating 

anti-discrimination laws can face legal 

consequences (lawsuits, penalties, 

and fines), reputation damage, loss of 

partnerships and more issues that can 

create financial strain. Spas in both the 

US and Canada have faced human rights 

complaints related to transgender guests in 

the last few years. 

ISPA recently devoted its September 2023 

Town Hall to the topic of gender inclusivity. 

ISPA Chairman, Patrick Huey, lead the 

discussion, titled Implementing Inclusive 

Gender Identity Policies & Best Practices, with 

panelists Brennan Evans (Trilogy), Heidi 

Smith-Mullen (Miraval), Jessica Swartley 

(Stowe Mountain Lodge), Catherine Warren 

(Arch Amenities Group), and Kristen Eber 

(Rosefinch Spa), with each sharing their 

views and experience. And earlier, in 2022, 

Spa Business published an article titled, 

“Everyone’s talking about: Going gender 

neutral” stating that “Many trans and 

non–binary people would love to visit a 

spa but report having concerns about the 

experience and the welcome. It’s time to go 

gender neutral.” 

What this means for spas and wellness 

businesses will depend on the business’ 

demographic and location, and what local 

laws and human rights codes dictate. Some 

of the topics under consideration when 

it comes to practices and policies around 

gender diversity and inclusivity include: 

Policies & procedures: Reviewing and 

updating policies and procedures, the 

design of which may depend on local laws 

and codes. These policies might include 

revising dress codes to be gender-neutral 

or accommodating, ensuring equal 

access to all amenities, and providing 

clear guidelines for handling any related 

complaints or issues. 

Facilities: Some businesses are creating 

gender neutral spaces, be it in locker rooms 

or smaller spaces, like single use restrooms, 

or providing private, lockable changing 

10 | Spa Executive

ooms or stalls, to provide options for 

all genders. 

Staff training: How best to educate team 

members about gender diversity, inclusivity, 

and sensitivity, including the importance 

of using inclusive language and treating all 

guests with respect and dignity. Plus, training 

on how to manage related complaints or 

issues while adhering to policy. 

Marketing and Communications: using 

inclusive language and imagery in marketing 

materials and representing diversity in 

advertising and promotional materials to 

make potential guests feel welcome. 

Feedback mechanisms: Creating systems 

guests to provide feedback on their 

experiences to help identify and address 

any issues related to inclusivity that may 

arise and to make the experience more 

comfortable for everyone involved. 

Inclusivity in hiring: Encouraging diversity 

in hiring practices to create an inclusive 

workplace where employees of all genders 

feel comfortable and respected. 

Legal compliance: As mentioned above, 

ensuring that policies and practices comply 

with local and national laws regarding 

gender identity and expression, as well as 

other aspects of discrimination and 

equal treatment. 

The evolving landscape of gender inclusivity 

is not a passing fad but a fundamental shift 

shaping the future of industries, including 

spas and wellness. This transformation 

is indicative of a broader societal 

evolution that, as the trend continues to 

gain momentum, will redefine the way 

businesses operate in many areas. 



Yield management is redefining 

revenue potential 

Yield management has been in use in the airline 

and hotel industry for years, but only recently is 

a wider audience cluing into its potential. 

yield can be managed in a variety of ways 

through a range of applications and applied 

to spas, activities, amenities, and more. 

Last-minute deals: Offer discounts for 

unsold capacity as the service date or time 

approaches to stimulate demand. 

Yield management is the business practice 

of leveraging data to optimize pricing and 

capacity utilization based on fluctuating 

demand and availability. By understanding 

and capitalizing on the patterns in your 

data, businesses can boost their revenue 

potential, approach maximum capacity 

utilization, and enhance the overall customer 

experience at your spa and for your hotel or 

resort’s other ancillary revenue streams. 

This pricing strategy has been in use in 

the airline industry for decades and many 

major hotel brands have been using 

dynamic pricing for several years. But it’s 

only recently that a wider audience is cluing 

in to its potential. More and more people 

are starting to see that it’s not just about 

adjusting room rates or changing prices 

based on time of day or year, and that 

Increased revenue by $8 million with an 

80% profit 

Someone in the know is Suzanne Holbrooke, 

Marriott’s Senior Corporate Director of 

Spa Operations, who, more than a decade 

ago launched a company wide program 

to incentivize spa front desk staff to offer 

treatment upgrades like stones, face masks, 

CBD, and scalp treatments for an additional 

cost. “This increased revenue by $8 million 

in 2019 with an 80% profit,” she told us in 

an interview. “There are many facets to yield 

management,” she said. 

Examples of creative ways to use 

yield management 

Some more granular examples of ways in 

which companies are managing yield: 

Early-bird discounts: Encourage 

customers to book early by offering lower 

prices. 

Variable capacity: Adjust the available 

capacity based on demand forecasts, such 

as having flexible staffing levels. 

Categorizing inventory/capacity: For 

example, airlines divide their seats into 

various fare classes, releasing them for 

booking at different times and prices. 

Similarly, this could work for treatment 

rooms, service stations, and cabanas. 

Utilization % Rate: As your spa or facility 

fills up your system will automatically adjust 

prices to a designated yield rule of your 

choice, allowing you to maximize revenue 

during these high traffic times. 


Blocking inventory: Holding back some 

capacity to be released closer to the 

service date, especially when higher prices 

are anticipated. 

Blackout dates: Restricting or not allowing 

discounts or special offers during peak 

demand periods. 

Package deals: Bundle products or services 

together at a discounted price, often leading 

to increased overall sales. 

Book4Time CEO, Roger Sholanki, says, 

“Revenue and yield management are 

easier to manage than ever before with the 

development of powerful data collection 

tools combined with cross department 

integrations and intuitive, easy to use 

tools and interfaces. Our customers are 

discovering new ways to manage revenue 

and yield that would have been unthinkable 

just a few years ago. Book4Time’s reporting 

dashboards with their wide range of 

accurate data points allow for better 

forecasting and help decision makers cut 

through the noise to find simple solutions in 

complex numbers.” 

This development is redefining how an 

entire industry views revenue potential and 

will continue to do so. Business leaders 

are catching on to the fact that for fixed 

capacity industries like hotels, airlines, and 

spas, mastering the art of yield management 

can spell the difference between mediocre 

returns and roaring success. 



Thermal bathing sees buoyant interest 

The buoyant enthusiasm for thermal 

bathing has been attributed to an increased 

consumer desire to connect with nature and 

with other people. 

Thermal bathing has seen a surge of global 

interest in the last few years. The Global 

Wellness Institute tagged this growing trend 

in 2022, and Spa Business did the same, 

covering developments in thermal bathing 

in New Zealand, Australia, and the US, 

where, the magazine stated, the hot springs 

scene was “on fire.” And this one looks like 

it’s still growing. 

The buoyant enthusiasm for what is 

commonly referred to as “taking the 

waters” has been attributed to an increased 

consumer desire to connect with nature and 

with other people – probably related to the 

isolation many endured during the COVID 

pandemic. Bathing in hot springs and warm 

pools is largely a social activity, and many 

industry thought leaders did indeed predict 

that communal activities would see a surge 

when restrictions were lifted. 

Record breaking visitation numbers at 

thermal bathing sites 

Vicky Nash, executive director of the US 

Hot Springs Association told Spa Business 

that about 50 hot springs projects were in 

development in the US at that time. “There’s 

definitely a renewed interest in hot springs 

properties,” she is quoted as saying. “These 

past two years, health-conscious consumers 

have been utilizing geothermal pools and 

baths in greater numbers, seeking more 

natural immune-boosting activities and 

many resorts have recently experienced 

record-breaking visitation numbers.” 

The tradition of taking the waters has a 

long history, with examples like Turkey’s 

Pamukkale, Italy’s Abano and Montegrotto, 

Hungary’s Kiraly Bath, Slovenia’s Terme 

Dobrna, and the UK’s city of Bath, where 

we now find the Thermae Bath Spa. Some 

of today’s well-known thermal spas include 

Iceland’s Blue Lagoon, Germany’s Therme 

Erding, Japan’s Kusatsu Onsen, and 

many more., 

New builds & restorations 

Renowned spas around the world are 

seeing new life, including Tuscany’s Grotta 

Giusti Thermal Spa Resort. After it was 

acquired by Marriott, the historic 19th 

Century property underwent a two-yearlong 

resort-wide refurbishment, reopening 

in 2022. Located in Montecatini Terme, 

Grotta Giusti boasts an underground 

thermal cave thought to be 130 million 

years old, the largest in Europe, renowned 

for its healing properties. With newly 

refreshed spa, guestrooms, restaurants, 

and hotel bar, Grotta Giusti offers a variety 

of bathhouse-style experiences, including 

Roman baths, saunas, and experience 

showers. The highlight is the thermal 

cave, divided into three areas of varying 

temperatures. Additional treatments, 

changing rooms, and a spa garden are part 

of the expanded spa experience. 

North America, meanwhile, is warming 

up to the wellness ritual with older 

spas undergoing renovations and 

transformations and new locations 


emerging in the US and Canada. Among 

the US spas undergoing renewals are 

Murrieta Hot Springs Resort. Set to open 

in February 2024, the Southern California 

spot has been closed to the public for 30 

years. Visitors will have access to more than 

50 geothermal pools, water features, and 

cold plunges, a “mud loft” and panoramic 

sauna. Spa treatments will be inspired 

by the minerals in the geothermal water, 

abundant agricultural region, and mud 

bathing history. 

And Canada’s Fairmont Lake Louise, in 

Banff, Alberta, is building a state-of-the-art, 

eco-friendly well-being thermal wellness 

facility. Construction on the facility, which is 

located on the site of the hotel’s previous 

outdoor pool – which was built in 1926 

and closed in 1980 – began in 2022 and it 

will open to the public in 2024. The space 

will feature a steam ritual, a sequence of 

vitality pools, saunas, a room dedicated 

to exfoliation and rinsing, and a lounge 

serving food and drink made with locally 

sourced ingredients to create “dishes that 

complement a soul awakening.” 

in 2022 offering indoor hydrotherapy with 

a combination of hot and cold facilities 

and a full line-up of wellness treatments. 

SKA offers evening “social hours” featuring 

“a more lively environment for guests to 

socialize, celebrate or simply take part in 

conversation with friends.” 

Forena Cité Thermale, St Bruno, 

Quebec: Forena Cité Thermale is a massive 

complex at the base of Mont Saint Bruno, 

offering bathing circuits and massotherapy, 

thermotherapy, and aesthetic care inspired 

by Icelandic, German, and Russian traditions. 

The Cité opened in 2020, right before the 

COVID shutdowns. 

The Spa at Séc-he, Palm Springs: The 

Agua Caliente Band of Cahuilla Indians 

opened The Spa at Séc-he at the Agua 

Caliente Cultural Plaza in 2023, located 

at the tribe’s sacred hot mineral spring, 

adjacent to Agua Caliente Casino Palm 

Springs. Séc-he translates to “the sound of 

boiling water” in the Cahuilla language, and 

the springs are sacred to the tribe, which 

has been their steward for generations. 

New projects in Canada and the US include: 

Circle Wellness Granville Island, 

Vancouver: Circle Wellness, already a 

popular Vancouver spa, opened a second 

location in 2023. The private self-guided 

thermal experience combines ancient 

wellness rituals with modern technology for 

an immersive healing experience. The Circle 

is a circuit that includes a shower, soak, 

Welpod (an immersive and multi-sensory 

room designed to promote physical and 

emotional well-being), cold plunge, and bed 

of stones. 

SKA City Thermal Spa, Calgary: SKA, 

“Calgary’s only urban thermal spa,” opened 

Mysa Nordic Spa, St. Peters Bay: Mysa is 

Prince Edward Island’s first and only Nordic 

Spa & Resort, located on St. Peter’s Bay and 

featuring 17 water-view accommodations, 

top tier food and beverage services, and a 

state-of-the-art thermal spa. Mysa features 

an 85-person thermal bath, Aufguss 

ceremonies, and a wide range of spa and 

relaxation services including essential oil 

steam rooms, cold water plunges, a Finnish 

sauna, meditation sessions, and massages. 

With its compelling blend of health and 

wellness benefits and the appeal of 

community experience, thermal bathing’s 

resurgence in popularity will likely grow in 

the years to come. 



Time-optimized wellness, micro workouts 

& mini meditations 

Time-optimized wellness practises, including 

micro workouts and mini meditations have been 

growing in popularity over the last few years. 

Time is fleeting and there’s never enough 

of it, which is why time-optimized wellness 

practices, including micro workouts and mini 

meditations have been growing in popularity 

over the last few years. 

This trend is still on the rise, driven by 

social media (mainly TikTok) and the allure 

of workouts and wellness practices that 

prioritize efficiency, effectiveness, and worklife 

balance. 

Micro workouts are mini bursts of activity 

that make it easier for busy people to fit in 

some exercise from pretty much wherever 

they happen to be, whether at home or in the 

office. Particularly popular with Gen Z, they 

can be performed several times throughout 

the day, usually last from one to 10 minutes, 

and can include high-intensity interval training 

(HIIT) and circuit training routines combining 

strength and cardio exercises. Forbes reports 

that some time-optimized fitness programs 

“incorporate technology, like wearable 

fitness trackers or virtual reality workouts, to 

optimize workout efficiency.” 

They may also be 10 minutes of gentle 

pilates, low impact cardio (like dancing), 

yoga, stretching, or anything that qualifies 

as exercise. A search for micro workouts, 

one-minute dances, or one minute fitness 

videos on TikTok yields many varied results, 

so enthusiasts can mix it up daily. 

Fitness Magazine looked into whether 

micro workouts actually work or are just 

another useless trend, using examples 

ranging from “a few reps between meetings, 

or power-walking up the stairs at the 

office to two-, three- or 10-minute interval 

sessions over lunch incorporating 2-3 

compound exercises.” 

The article states that “a growing body of 

research suggests that micro workouts can 

certainly deliver benefits.” A study published 

in 2022, for example, found that performing 

short workouts every day, rather than longer 

exercise sessions, was enough to improve 

metabolic health. 

Another study found that “brief (20-second), 

intense stair climbing is a practical, timeefficient 

strategy to improve [cardiovascular 

fitness] in previously untrained women.” 

And according to a third study, cardiovascular 

fitness “was similarly increased by a protocol 

involving ‘sprint snacks’ spread throughout 

the day and a traditional SIT (sprint interval 

training) protocol in which bouts were 

separated by short recovery periods within a 

single training session.” 

While these workouts might not get you 

ready for the Olympics or burn as many 

calories as a lengthier session, they can help. 

16 


Life is increasingly overwhelming 

With life feeling increasingly overwhelming, 

inflation on the rise, and burnout impacting 

growing numbers of people, fitting in a 

little bouts of exercise is important. As we 

know, engaging in regular physical activity 

can lower the risk of disease, improve brain 

health, boost mood, reduce stress, and 

enhance your capacity to perform daily 

tasks. Even finding ways to incorporate 

small amounts of activity into an otherwise 

sedentary day can have big benefits. Micro 

workouts are an actionable way to do this. 

Micro meditations and micro mindfulness 

Beyond the workout are micro meditations 

and micro mindfulness practices. Many 

(most?) people don’t have a half hour to 

meditate first thing in the morning because 

of families, pets, kids, jobs, general tasks 

and general exhaustion. And trying and 

failing to do so on a daily basis (setting the 

alarm for 5 am and sleeping through it again 

and again) can lead to a constant feeling of 

failure and cycle of self loathing. But most 

people do have 10 minutes to sit or take 

a meditative walk, and taking advantage 

of those minutes provides the benefits of 

mindfulness and can also help provide a 

feeling of accomplishment and self worth. 

This positive trend has the power to make a 

big difference in people’s lives as it catches 

on with a wider audience. 



Innovative approaches to wellness 

travel experiences 

Wellness travel is still growing in popularity as 

people seek ways to disconnect from everyday 

stressors and prioritize health and wellbeing 

during their trips. 

The trend of wellness travel is expected to 

continue its upward trajectory into 2024, 

driven by the evolving needs and priorities of 

consumers. According to multiple sources, 

travelers are increasingly seeking ways to 

disconnect from everyday stressors, like 

economic uncertainty and global turmoil, 

and prioritize their health and wellbeing 

during their trips. 

94% of affluent travelers are incorporating 

wellness and self-care into their trips 

GlobalData reports that global inbound 

spending in the health and wellness sector 

is growing significantly, while Travel Week 

states that 94% of affluent travelers are 

incorporating wellness and self-care into 

their trips. 

Hilton’s most recent annual trends report 

also shows an upward trajectory. In a recent 

interview with Spa Executive, Amanda 

Al-Masri, the company’s Vice President of 

Wellness told us, “According to our 2023 

Trends Report, half of travelers seek travel 

experiences that align with their wellness 

goals and priorities. For that reason, we 

can be sure that there is significant and 

ever-increasing opportunity to win with 

customers in a global hospitality wellness 

marketplace. Historically, hospitality 

wellness was grounded in spa and fitness 

experiences, and while we absolutely plan 

to build on our existing strengths in these 

areas, we see this as table stakes.” 

The report states that among the wellness 

focused travel trends in 2024 will be quality 

sleep, connectivity and personalization, and 

culture and experiences 

A rise in retreats & wellness programs 

catering to the health-focused traveler 

Per Me Time Away, some are finding 

solace in seeking out off-grid, less crowded 

destinations that promote leisure, wellness, 

and meaningful experiences, with people 

valuing the journey as much as the 

destination itself. And DC Global Talent 

states: “We are seeing a rise in retreats, 

wellness programs, and hotel amenities 

that cater to the continuously healthfocused 

traveler.” 

Wellness travel in 2024 will encompass a 

wide variety of experiences, as hotels and 

resorts, as we have seen over recent years, 

are increasing their offerings of related 

services and amenities including spas, 

fitness centers, thermal baths, reiki, yoga, 

and meditation sessions. Innovative and 

creative programs, ranging from equine 

therapy, oceanside cabanas, and cacao 

ceremonies to “constellation-inspired 


programs” are curated to provide relaxation 

and rejuvenation. 

Innovation, technology, biohacking, and more 

Spa trends are also evolving to meet the 

wellness demands of travelers and many are 

showing innovation and creativity. Tammy 

Pahel, Vice President of Spa & Operations 

at Carillon Miami Wellness Resort, recently 

listed some of her future spa trend 

predictions with Luxury Travel Magazine. 

These include combining traditional spa 

treatments with modern technology, 

focusing on mental wellness, leveraging data 

to cater to specific wellness requests, and 

emphasizing nutrition. Carillon, for example, 

offers touchless treatments like sound 

therapies and zero-gravity stress reduction 

alongside traditional treatments like facials 

and massages. 

Meanwhile, the Spa at Four Seasons 

Toronto began offering biohacking services 

when it launched its Wellness & Bio Bar in 

spring 2023, providing guests with curated, 

“scientifically proven evidence-based 

treatments” including LPG Endermologie, 

celluma light therapy, and hypnosis sessions. 

Wellness travel in 2024 is poised to offer 

sanctuary for travelers and continues to be a 

top priority. The sector is likely to see further 

expansion, enriching the travel sector with 

innovative and transformative experiences. 


ARE YOU PASSIONATE ABOUT THE 

SPA & WELLNESS INDUSTRY & DO 

YOU LOVE TECHNOLOGY? 

COME WORK FOR US. 

Book4Time is the global leader in spa, wellness, and leisure activity management 

software for the hospitality market, operating in more than 85 countries. 

Book4Time is experiencing rapid growth and hiring experienced professionals in a 

number of key roles. We offer: 

• 100% employer-paid premium benefits 

• Wellness/fitness membership program 

• Company match group RRSP program 

• 18 days of paid time off plus corporate holidays 

• Remote-First work environment (Office location: Markham, ON) 

• Free underground parking 

• Budgeted professional development 

• Wellness Stipend 

• Discounts at our customer locations 

Browse open positions here 

We look forward 

to working with you!

SPOTLIGHT 

Vivianne Garcia-Tunon 


Vivianne Garcia-Tunon, talks wellbeing, 

wellness travel & more 

Auberge’s new Global Vice President of 

Wellbeing, Vivianne Garcia-Tunon talks about 

her plans for her new role. 

Auberge Resorts Collection recently named 

Vivianne Garcia-Tunon as the company’s 

new Global Vice President of Wellbeing. The 

creation of this new role affirms Auberge’s 

commitment to offering guests impactful 

wellness experiences and building innovative 

spas and wellbeing destinations. 

Ms. Garcia-Tunon has more than 25 years of 

experience creating forward-thinking, holistic 

health solutions for the hospitality industry. 

As global vice president of wellbeing, she will 

develop and deepen the wellness experience 

across Auberge Resorts Collection’s portfolio. 

She embarked on her career journey at age 

16, at a female-only gym chain in San Juan, 

Puerto Rico, and says, “The profound joy of 

making others feel better filled my soul and 

ignited my passion.” After high school, she 

relocated to Miami, and pursued a study in 

nutrition while simultaneously taking on the 

role of a spa receptionist at a nearby hotel. 

This decision led to a series of promotions 

and a rewarding five-year stint with 

Mandarin Oriental. 

She then spent 10 years with ESPA 

International, the pioneer in luxury spa, 

wellness, and fitness operations. Under 

the mentorship of Susan Harmsworth, she 

honed her skills in areas like spa therapies, 

aromatherapy, wellness operations, design, 

marketing, and public relations. She says, 

“This invaluable experience allowed me to 

spearhead the successful opening of over 

30 award-winning spas and wellness centers 

in partnership with renowned brands such 

as The Peninsula, One&Only, Four Seasons, 

and Ritz Carlton Reserve.” 

At the same time, she returned to school 

to become a licensed massage therapist, 

skincare specialist, and energy medicine 

practitioner, later embarking on a spa 

consultancy venture in 2013 after a decade 

with ESPA. 

Ms. Garcia-Tunon says, “Over the past 

decade, my journey has taken me to 

remarkable destinations, where I’ve 

contributed to projects for esteemed 

clients like Faena, Four Seasons, and even 

the Kingdom of Saudi Arabia. In 2018, 

I had a serendipitous encounter with 

the founders of THE WELL, leading to a 

ground-braking collaboration on a New 

York-based wellness start-up grounded in 

ancient wisdom and modern medicine. This 


partnership ultimately culminated in my 

formal appointment as Senior Vice President 

of Operations and Development, steering 

THE WELL’s expansion into the world of 

hospitality with Auberge Resorts Collection.” 

but my creativity is born from a deep 

understanding of the human body, the 

physical and subtle. 

What are your plans in this role? 

As we venture into 2024, my vision is 

one of abundant education and 

meticulously curated, personalized 

experiences that revolve around 

individualized wellness journeys. 

As of 2023, she has been a part of fortysix 

worldwide spa and wellness openings, 

and after six fulfilling years with The Well, 

she seized the opportunity to join Auberge 

Resorts Collection as their first Global 

Vice President of Wellbeing. With 20 spas 

currently in the brand’s portfolio and nine 

in the pipeline, Garcia-Tunon arrives at a 

key moment to lead the developments and 

oversee all pre-opening elements including 

conception, design and operations. 

We asked Vivianne Garcia-Tunon about 

her new role, her plans for the Auberge 

wellbeing brand, and what makes the best 

wellness experiences. 

Can you please talk about your new/current 

role and what it entails? 

In my new role as Global Vice President 

of Wellbeing, I will elevate Auberge’s 

positioning as a leading brand in the 

wellbeing space. I will conceptualize, 

develop, and oversee the wellbeing strategy 

at each property while maintaining its 

unique personality and staying connected 

to the brand’s overall spa and wellness 

philosophy and, in parallel, working closely 

with the design, creative, and operations 

teams to create truly unique and curated 

experiences that are locally inspired and 

connect guests to the soul of the place. 

At Auberge, I am looking forward to 

exploring the concepts of healthspan, 

longevity, salutogenic design, and human 

rewilding – in the luxury hospitality space. 

I plan and strategize as an operator, 

As the Global Vice President of Wellbeing, 

my vision is to craft pioneering, immersive 

initiatives that enhance and enrich the 

wellness journey throughout Auberge 

Resorts Collection’s diverse portfolio. I 

am committed to preserving the unique 

character and individuality of each property 

while seamlessly aligning them with our 

brand’s overarching philosophy. This entails 

providing abundant opportunities for 

guests to unwind, introspect, and restore 

their well-being. 

What are you most excited about? 

I am particularly thrilled about reshaping 

the very concept of design-driven 

well-being within our global portfolio. 

As a dedicated practitioner, I eagerly 

anticipate the opportunity to pioneer 

and champion extraordinary therapeutic 

experiences that have yet to be offered in 

a hospitality context. Moreover, I am eager 

to connect with the passionate leaders 

and practitioners within our collection. 

For me, true wellness is embodied in 

the collaborative spirit that transcends 

geographical boundaries and brings teams 

from around the world together. 

What are the industry trends or developments 

you are excited about? 

I eagerly anticipate the prospect of 

fostering sustainable growth within our 

industry, characterized by a deliberate shift 

away from cookie-cutter spa concepts that 

often lead to confusion and the dilution of 

distinct therapies. 

I envision wellness as a dynamic force, 

extending its reach into every facet of our 

lives—from the way we come together in 

communities to our work environments, 

our physical activities, and the daily 

priorities we set. 

Can you please talk about what makes the 

best wellness experience in a hotel or resort? 

The ultimate wellness experience is the 

one that takes guests by delightful surprise! 

My expertise and fervor revolve around 

crafting extraordinary moments infused 

with surprise, joy, and creativity. This could 

mean commencing a treatment within 

an oversized sound bowl nestled amidst 

the Costa Rican mountains, experiencing 

myofascial release guided by skilled 

therapists in the heart of Napa Valley, 

immersing in mindful moments amidst the 

Sea of Cortez, or handpicking your own 

herbs for a rejuvenating body treatment in 

the Northeast. It’s in the realm of the curious 

and unexpected that true magic happens! 

Does Auberge have a wellness philosophy? 

Auberge is renowned globally for being 

a best in class operator and curator of 

destination wellness. We create world 

renowned luxury spas and wellbeing 

experiences that attract an audience of highend 

well-being enthusiasts from around 

the globe. From destination wellness 

centers and luxury day spas to immersive 

retreat experiences, Auberge Resorts 

brings together the best practitioner talent, 

educational resources, visionary designers, 


and strategic partners to introduce unique 

and highly relevant wellbeing concepts that 

stand apart from the rest. 

What is the biggest challenge facing the 

hospitality/wellness industry right now? 

I am truly delighted to join the portfolio at 

such an exhilarating juncture. With five new 

spas currently in the brand’s pipeline, my 

arrival marks a pivotal moment to guide 

these developments and oversee all preopening 

aspects, encompassing conception, 

design, and operations. On a deeply 

personal note, it’s hard to fathom that 

sometime next year, I will commemorate the 

opening of my 50th wellness project! That is 

very exciting! 

The biggest challenge our industry faces 

today is the lack of talent and the decrease 

in massage therapy professionals in the 

industry. On average, massage license 

applications are down 45% post COVID in 

the United States and even though we don’t 

have hard data for the rest of the world, we 

see the lack of talent at a global level. 

Can you please talk about some ideas for 

solving that crisis? 

My mission is to advocate for nationwide 

reforms aimed at achieving universal 

recognition of national massage therapy 

certification across all states. Currently, the 

process of transferring a massage therapy 

license between states presents significant 

challenges. Additionally, we are committed 

to forging strong partnerships with massage 

schools to ensure a robust pipeline of 

graduates who fully grasp the rewards and 

enriching potential of a career in massage 

therapy. On a global scale, we aspire to 

offer accessible opportunities for massage 

therapy education and potential career 

progression, particularly in the numerous 

leadership roles available within the field of 

wellness hospitality. 

What at Auberge specifically are you 

excited about? 


Featured property: 

Dr. Wilkinson’s Backyard Resort & 

Mineral Springs 

Dr. Wilkinson’s Backyard Resort & Mineral 

Springs offers mud baths, spa treatments, 

healing mineral pool soaks, and the best of 

Calistoga right outside its doors. 

Dr. Wilkinson’s Backyard Resort & Mineral 

Springs is an iconic resort and spa destination 

nestled in the Napa Valley. Founded in 1952 

by wellness experts John and Edy Wilkinson, 

over seven decades the Calistoga resort has 

become a globally recognized retreat, offering 

mud baths, spa treatments, healing mineral 

pool soaks, and the best of Calistoga right 

outside its doors. 

The resort recently underwent a 

multimillion-dollar overhaul with SB 

Architects and EDG Design to create a 

wellness destination that brings the past 

into the present, modernizing while retaining 

historic authenticity. The result is a new 

mid-century- inspired space featuring 50 

completely renovated guest rooms, a brandnew 

restaurant with vast outdoor seating, a 

completely reimagined spa, and the same 

famous mud bath treatments. 

Eclectic style & accessible downtown location 

Dr. Wilkinson’s progressive roots, accessible 

downtown location, and eclectic style 

attract a diverse tribe of enthusiasts to this 

wellness destination. 

A mix of guest room types include a 

standalone, one-bedroom bungalow; three 

Spa Cottages; a Peloton room for fitnessminded 

travelers; and a restored, five-room, 

1924-vintage Victorian bunkhouse that sleeps 

15. These rooms honor the original 1950’s 

style, with white oak floors and a warm color 

palette. Accents include works by local artists 

and one-of-a-kind handmade pottery pieces 

by local ceramics studio NBC Pottery. 

Several outdoor spaces include a 

“Backyard” lawn, courtyard, and pool area 

embracing the gorgeous surroundings. 

The pool area features two spring-fed 

geothermal mineral pools and a spa pool 

kept at 105 degrees Fahrenheit. At the pool 

area, guests can relax on padded lounge 

chairs, day beds, and covered cabana 

areas. A unique vending machine offers pie, 

elevated snacks, healthy drinks, and sweets, 

as well as practical items, like earphones, a 

wine key, and phone cords. 

Spa & Wellness at Dr. Wilkinson’s Backyard 

Resort & Mineral Springs 

The spa at Dr. Wilkinson’s remains the main 

attraction, offering the same mineral-rich 


mud bath treatments and secret-formula 

mud mixture of organic, local Calistoga 

volcanic ash perfected by Doc Wilkinson 

more than 70 years ago. The reimagined spa 

experience, designed by TLEE Spas, uses 

natural finishes, terrazzo stone floors, cedar 

wood, and recycled porcelain tiles to create a 

relaxing and rejuvenating environment. 

“The unique mineral waters have been 

evaluated by the Balneology Association of 

North America (BANA), the leading authority 

of therapeutic bathing and medicinal 

springs, and are classified as distinctive, 

neutralizing, balancing waters with the ability 

to strengthen skin, balance the peripheral 

nervous system, reset stressed nervous 

systems, hydrate, and detoxify.” 

The spa features four massage rooms, 

a brand-new spa garden for outdoor 

treatments, four indoor mud baths, seven 

indoor and two outdoor mineral baths, a cold 

deluge shower, and a dedicated geothermal 

mineral pool filled with varied temperature 

water sourced from Calistoga’s natural 

healing springs. 

Treatment highlights include: 

THE WORKS 

“Dr. Wilkinson’s famed mud bath treatment, 

facial mask, aromatic mineral whirlpool 

bath, steam room, blanket wrap, and 

30-minute massage” 

THE BODY BREW 

“Mineral whirlpool bath treatment with fresh 

hops, dry ale yeast, malt, barley, and a local 

beer on the side; and a 30-minute sound 

therapy treatment designed to achieve a 

balance of relaxation and revitalization.” 


FOR LEADERS IN THE BUSINESS OF WELLNESS 

ADVERTISE WITH US 

CONTACT SAL CAPIZZI FOR MORE INFORMATION 

SCAPIZZI@SPAEXECUTIVE.COM 

scapizzi@book4time.com www.spaexecutive.com

Spa Executive November 2023

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?