Baselland Business 2/2023 English
Business guide for the Basel-Landschaft region in German and English
Business guide for the Basel-Landschaft region in German and English
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Location Promotion <strong>Baselland</strong><br />
Innovation is<br />
a strength of the<br />
Basel regions<br />
Thomas Kübler, head of Location<br />
Promotion <strong>Baselland</strong>,<br />
wants to position the Basel<br />
region as an attractive business<br />
location. According to the<br />
UBS Cantonal Competitiveness<br />
Indicator, Basel-Land Canton is<br />
ranked sixth. One of the great<br />
strengths of Basel-Landschaft<br />
is its innovative strength.<br />
However, there is a need for<br />
action in the labor market or<br />
the cost environment.<br />
Adrian Jäggi<br />
Cantonal competitiveness high<br />
"The competitiveness of cantons is<br />
regularly reviewed and measured by<br />
various organizations. One widely<br />
respected benchmark is the UBS<br />
Cantonal Competitiveness Indicator<br />
(CCI). It is surveyed every two years<br />
and assesses the competitiveness of<br />
the cantons based on eight pillars.<br />
The most recent CCI was published<br />
in summer <strong>2023</strong>. According to<br />
this, the canton of Basel-Landschaft<br />
occupies sixth place among all Swiss<br />
cantons and places itself in the<br />
group with high competitiveness.<br />
The continuous improvement in the<br />
ranking over the last few years<br />
could be continued in <strong>2023</strong> and the<br />
position of Basel-Landschaft could<br />
be consolidated behind the urban<br />
cantons.<br />
UBS continues to rank the<br />
economic structure, innovative<br />
strength, accessibility and catchment<br />
area among the economic<br />
strengths of the Basel region.<br />
Relative weaknesses are identified in<br />
the areas of public finances, the<br />
labor market and the cost<br />
environment.<br />
Keeping an eye on factors that<br />
can be influenced<br />
UBS distinguishes between changeable<br />
and unchangeable factors. In<br />
terms of unchangeable factors, the<br />
canton of Basel-Landschaft ranks<br />
sixth, as in the overall ranking.<br />
However, it is ranked lower for<br />
factors that can be influenced. All<br />
three topics with relative weaknesses<br />
belong to the influenceable<br />
factors.<br />
• Looking at the labor market,<br />
the demographic structure<br />
of the Basel area is striking.<br />
With a high proportion of<br />
people over 65 in the population<br />
and few young people,<br />
the labor shortage will<br />
continue to become more<br />
severe. Incentives must be<br />
created for young people to<br />
52 <strong>Baselland</strong> <strong>Business</strong>
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