Blue Chip Issue 89

BLUE
CHIP
PRACTICE MANAGEMENT | Client service
Elevating client service in wealth
advisory: the Seed Analytics solution
In the competitive world of wealth management, advisors often
only have a few chances a year to prove their mettle – primarily
during the annual review. Betting your practice’s success
on these rare touch points is a risky strategy. This situation
prompts the question: how can advisors differentiate themselves
consistently throughout the year?
The competitive landscape
Wealth advisors must understand that they operate in a
competitive market with rivalry. Clients are willing to jump ship
at the slightest hint of better service elsewhere. This is why referrals
are golden; they prove that one advisor can offer superior service.
To stand out, advisors need to do two things:
1. Provide value in every interaction.
2. Increase the frequency of these value-added touch points.
But herein lies the challenge. Consistently delivering these valuegenerating
touch points absorbs considerable time – a resource
better spent on growing the business and managing existing
portfolios. Advisors often end up increasing their back-office staff
to handle this load, inadvertently hiking operational costs.
How can advisors differentiate
themselves consistently
throughout the year?
The advantage
The true solution to this dilemma is leveraging best-of-breed
technology. Seed Analytics comes to the rescue by offering 12
meaningful touch points in the form of monthly, white-labelled
consolidated investment statements. These custom-branded
statements not only keep
clients updated on their
investments but also
elevate the advisor’s brand.
When clients receive these
statements, they associate
the value they’ve just gained
with their advisor, reinforcing
loyalty and trust. Advisors
can offer this service simply
by hiring more back-office
staff, but that would be
expensive compared to
Seed Analytics’ offering.
Furthermore, the back-office
approach increases business
complexity. More staff
demand more time from
the advisor. The technologydriven
approach Seed Analytics offers allows advisors to focus on
what really matters – growing their client base and funds under
management – while also providing an elevated level of service that
sets them apart from the competition.
Adopting Seed Analytics is not merely a way to provide a
higher level of service; it is a strategic move to de-risk and scale
the business. In a market where the difference between gaining
and losing a client can be as simple as the frequency and quality of
touch points, Seed Analytics offers a robust, cost-effective solution
for advisors committed to excellence.
Seed Analytics reduces advisor admin burden by producing
white-labelled, monthly consolidated portfolio statements,
rebalancing tools and book reports for wealth advisors.
Find out more at www.seedanalytics.info
Email: andries@seedanalytics.info
Andries de Jongh, Senior Sales and
Key Account Manager,
Seeds Analytics
64 www.bluechipdigital.co.za