Martial Arts World News Magazine - Volume 23 | Issue 6

MartialArtsWorldNews.com VOLUME 23 | ISSUE 6 

The #1 Business Resource for the Martial Arts Industry 

GRANDMASTER 

KAREN EDEN 

HERDMAN’S 

IMPACTFUL STORY: 

From Poverty to Prominence, 

From Victim to Victor 

2023 Global Open 

Kukkiwon Cup 

A Raging Success 

Warrior Martial Arts 

Nearly 1000 Certified 

Instructors

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CONTENTS 

FEATURES 

14 Global Open Kukkiwon Cup 

Taekwondo Championships: A 

Spectacular Event to Remember! 

28 Warrior Martial Arts Certification 

Event Draws Instructors from 

Across the Globe 

36 Grandmaster Karen Eden 

Herdman’s Impactful Story: 


From Victim to Victor 

103 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

15 Birthdays 

18 Industry Innovations 

22 Social 411 

54 School Profiles 

65 Classified Ads 

99 Advertiser Index 

YOUR INPUT 

63 Tell Us Your Story 

78 Feature Your School, Organization, 

Accomplishment, or Event 

COLUMNS 

6 Editorial 

Will Your Winter Season Be Ice Cold, or Red Hot for 

Your Business? 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 After School Excellence 

Gain the Secret to Skyrocket Your Enrollment 

Grandmaster Mike Bugg 

58 Teamwork 

The Power of Choice 

Hanshi Dave Kovar 

60 Mind Mastery 

Why Publish a Book? 

Grandmaster Jessie Bowen 

62 Growth Hacks 

14 Trend Marketing Strategies To Elevate 

New Leads Fast 

Mr. Sean Lee 

64 Ninja Business Tactics 

Compassion and the Martial Artist 

An-Shu Stephen Hayes 

66 Extraordinary Marketing 

Fire Those Who “Suck the Life” from Your School (Part 1) 

Grandmaster Stephen Oliver 

68 Pillars of Success 

Network Like Successful People! 

Grandmaster Y. K. Kim 

72 Staff Development 

15 Gym Myth That School Owners Should Know (Part 3) 

Master Zulfi Ahmed 

74 The Way of the Samurai 

The Best Block Is No Block At All!! (Part 2) 

Shihan Dana Abbott 

76 Mastering Modern BJJ 

The Mat Never Lies! 

Master Carlos Machado 

4 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 6

STAFF 

80 Next Level Strategy 

Developing Love and Compassion 

Shihan Allie Alberigo 

82 Complete Martial Arts Concepts 

7 Keys to Authenticity In Branding Your School (Part 1) 

Professor Willie “the Bam” Johnson 

84 The Millionaire Smarts Coach 

Strategies for Success (Part 1) 

Ms. Lee Milteer 

88 Budo Philosophy 

Ideology or Biology? (Part 2) 

Shidoshi Alfredo Tucci 

90 Master the Basics 

Three Ways to Bring Excitement Back into Your Classroom 

Master Tina Bane 

92 Instructional Excellence 

The Value of Tournament Teams 

Grandmaster Tim McCarthy 

94 Business Buzz 

How to Plan for Success (Part 2) 

Grandmaster Lawrence Arthur 

96 Martial Arts Philosophy 

Garett and Mr. Harrison’s Wisdom – Stop, Maim, 

Disable, Destroy (Part 2) 

Sensei Gary Lee 

98 Management Excellence 

5 Points You Must Remember 

Grandmaster Kirk Pelt 

100 The Warrior Way 

Maintain Motivation Through the Pain of Hardship 

Grandmaster Bill Clark 

102 Tactical Self-Defense 

Executive Protection: The New Profession For 

Martial Artists (Part 2) 

Grandmaster Tom Patire 

104 Tools & Tactics 

Thousands of Martial Arts Schools Have This 

Priceless Resource – but Don’t Know How to Use It! 

Ms. Chris Lee 

VOLUME 23 | ISSUE 6 

PUBLISHER 


EDITOR-IN-CHIEF 

Mr. Sean Lee 

MANAGING EDITOR 

Mr. Jeff Reulbach 

ART DIRECTOR 

Mr. Frank Meyer 

GRAPHIC DESIGNER 

Mr. Amen Blue 

WEB DEVELOPER 

Ms. Erin Pham 

COLUMNISTS & CONTRIBUTORS 


Grandmaster Zulfi Ahmed 








Professor Willie “The Bam” Johnson 



Ms. Chris Lee 


Mr. Sean Lee 








The mission of Martial Arts World 

News Magazine is to be the definitive 

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ethical business practices, 

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developments in the world of martial 

arts business. 

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MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 6 5

EDITORIAL 

Will Your Winter Season 

Be Ice Cold, or Red Hot 

for Your Business? 

by Master Toby Milroy 

As I considered what I could include in this month’s column, I tend to think about 

what could serve our readers best. What could make the biggest impact on my fellow 

martial arts school operators, in a real, tangible way. 

It occurred to me that far too many school operators ‘suffer’ 

through the holiday season. They suffer from a lack of new 

students coming in the door. They suffer from lower than usual 

revenue with students putting their memberships on ‘hold’ as they 

travel over the holidays. They suffer from increased 

student dropouts for some of the same reasons. 

How do I know this….well, I’m not afraid to 

admit it, it happened to me too! It used to drive 

me nuts! 

So, what changed, and what do we do now? 

Well, the short answer to ‘what changed’ is…. 

me. I changed. I changed the way I looked at the 

season. I changed the way I thought about the 

season. Where I used to see the ‘obstacle’, I 

now see the opportunity. I used to 

see all the old, rusty Chevys driving 

around town, now I see the 

BMWs, Mercedes and Lexus. 

NOW is your chance to see 

the opportunities too! 

NOW is a time where the 

‘market’ is out and about 

town. They are out for 

Halloween activities, fall 

festivals, car shows, concerts, 

and holiday shopping. 

What a GREAT opportunity for our community outreach 

marketing systems! 

Over the next few weeks, our ideal target market will be shopping 

for holiday gifts, donating to charities, and attending events in 

FAR, FAR greater numbers than ever before. What a great opportunity 

for ‘us’ to ‘get in front’ of our market! 

Over the next few weeks, parents will NEED (not want, but 

NEED) extra activities for their children to do while they have to 

work when school is out. (ie. Holidays etc…). What a great opportunity 

to service that NEED, and help them see the value of our 

martial arts programs at the same time! 

Our current students and their families will be looking for the 

‘perfect’ gift for their loved ones, for ‘nice’ gifts for friends and family, 

and even some ‘stocking stuffers’. What a great opportunity for 

us to SOLVE that problem for them too! 

Many of our current students are not yet in our Leadership 

program. Could you imagine a better ‘big’ Christmas Gift than moving 

your child into the Program they’ve been working toward for 

MANY months or even years? Me either…so let’s make it easy for 

all of them to benefit from the program now! 

Take this time to adjust your point of view, and make this Christmas 

season the best part of the year on record. 

You’ll thank me in December! 

If you need help with ANY of these concepts, or need great 

‘tools’ to help execute them, my team will be happy to help you - 

give us a call here at HQ – 1-800-275-1600! 

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy 

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school 

organization, lead the national trade association for the martial arts industry, and coached some of the most successful 

martial arts school operators in the world. 


CHECK OUT OUR 

MARTIAL ARTS 

BUSINESS 

DISCUSSION GROUP 

No Egos – No Politics – No Trolls 

Just News, Tips, Strategies, and Tools to Help You Grow Your School! 

facebook.com/groups/MartialArtsWorldNews

OUR EXPERT FACULTY 

6 


is a 5th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi-school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

12 


is a 9th degree black belt and the owner 

of a 1.5 million-per-year location, with one 

of the largest after school and summer 

camp programs in the country. 

62 

Mr. Sean Lee 

is the Executive Director of Sales and 

Marketing for hundreds of martial arts 

schools and specializes in online and social 

media marketing using his extensive 

professional experience in sports and 

martial arts marketing, contract negotiation, 

and investment. 

64 


has authored more than 20 books, 

worked as a bodyguard for the Dalai 

Lama, supervised over 30 school locations 

worldwide, and was named, "One of 

the 10 Most Influential Living Martial Artists 

in the World" by Black Belt Magazine. 

58 


is an 8th degree black belt and recognized 

as the “Trainer of Trainers.” Hanshi 

Kovar is an internationally acclaimed 

instructor with black belt degrees in ten 

different martial arts styles. His systems 

have been implemented in hundreds of 

schools around the US. 

66 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools, and founder of the Martial Arts 

Wealth Mastery Program. 

60 


is President of Karate International of Durham, 

Inc., a member of the American Martial 

Arts Association Sport Karate League 

and Hall of Fame, and has been a member 

of the Duke University PE Staff for over 25 

years. He is the author of Zen Mind-Body 

Mindfulness Meditation and Zen Mind-Body 

Mindfulness Meditation for Martial Arts. 

68 


is the most successful martial arts business 

leader in the US, having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the US. 



72 


has amassed acclaim as a world-class 

competitor, martial arts educator, and is 

most notably founder and designer of 

the internationally renowned style, Bushi 

Ban. With over 45 years of martial arts 

experience and over 300 martial arts 

awards, his schools include ten locations 

across Texas. 

74 


is a 7th degree black belt in Kenjutsu, 

starting his 14-year education in Tokyo. 

He has published five books and designed 

a US Patent. Abbott has also 

conducted seminars in over 30 countries 

and obtained his black belt at the Hombu 

dojo in Yokohama. He currently offers 

online classes on LearntheSword.com. 

76 


is one of the pioneers of Brazilian Jiu 

Jitsu in the United States of America. 

Currently a Coral Belt, and promoted 

to Black Belt by Carlos Gracie Junior, 

Carlos Machado came to the USA in the 

early 1990’s with his brothers where they 

formed the RCJ Machado Jiu Jitsu Association, 

one of the strongest & growing 

BJJ organizations in the world today. 

80 


is a 7th degree black belt, the founder of 

the L.I. Ninjutsu Centers, one of the largest 

Ninjutsu schools on the planet, the 

author of 4 books, and an entrepreneur 

with one of the first online coaching companies 

(TakingItToTheNextLevel.com). 

82 

Professor Willie “The BAM” Johnson 

is a 7th degree black belt and seven-time 

sport karate and Kung-Fu world champion. 

He has appeared in four movies, 

16 plays, and 11 television shows. He is 

also the national spokesperson for the 

Stronger than Drugs Foundation and the 

Champions Against Drugs. 

84 


is an Intuitive Business Coach, awardwinning 

professional speaker, and TV 

personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

88 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts 

with over 35 years in the industry. He 

is also author of several books: The 

Immaterial Dimension, The Way of the 

Warrior, and The Spirit. He currently lives 

in Valencia, Spain. 

90 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 



92 


is a 9th degree black belt and is a martial 

arts educator with a master’s degree in 

education. He has been instrumental 

in developing two industry-changing 

programs, and has directed and been 

featured in hundreds of martial arts videos 

and webinars. 

94 


is a martial artist specializing in Karate, 

Kung Fu, Kenpo, Shoto-kan, and Gojurue, 

with 40 Super Kick Karate locations, 

and founder of AFKA. World champion 

Lawrence also runs the Black Belt Success 

Systems consulting firm, training 

martial arts instructors on proper business 

practices in schools all over the country. 

96 


the American Samurai, is a 9th Dan black 

belt, a USA Karate Federation gold medalist, 

winner of five Super Grand National 

Titles, a featured actor in the movie Sidekicks, 

and is the founder of the National 

Sport Karate Museum. 

100 


is a 9th degree black belt and a former 

PKA Fighter of the year. He is widely 

considered one of the top experts in martial 

arts business with over 40 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

102 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

104 

Ms. Chris Lee 

is a martial arts business development 

consultant with a background in online 

and social media marketing. 

98 


is a 9th degree black belt and is the 

President of a multimillion-dollar, multischool 

organization, has a 30-year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 

We’re Seeking Contributors! 

Do you have something to share? 

We’d love to hear about it! 

CONTACT US: 

407-895-1996 Editor@MartialArtsWorldNews.com 

MartialArtsWorldNews.com/Ureport 


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AFTER SCHOOL EXCELLENCE 

Gain the Secret to Skyrocket 

Your Enrollment 

by Grandmaster Mike Bugg 

The best place for you to find students to join your school is in school… academic 

schools, that is. Academic schools are the best places to find potential students for 

your kids program: Thousands of potential students in your neighborhood, all in 

one place. 

What gives your martial arts school a secret advantage over 

other businesses when it comes to getting into academic schools? 

You also run a school and you are also an educator! Your goals are 

in line with those of your local academic schools: To help children 

learn and grow in a positive environment, and to equip them with 

the skills to be the leaders of the future. You are not selling video 

games or junk food. You are selling a better way of life, better 

behavior, and the hope of a successful life. 

The best-kept secret for you to “break into” the school system 

is the Partners in Education program. The Partners in Education 

program is designed to connect businesses that care 

about the education of children in their community 

with schools. The type of relationships and opportunities 

are limited only by your imagination. You 

can go to the academic school and teach a gym 

class or be a judge at the science fair. You can 

teach a class on how to Stop the Bully or donate 

athletic equipment to the physical education 

program. You buy an ad in their school newsletter 

(online or printed) or offer prizes for school 

contests and competitions. You can even sponsor 

a fundraiser for the school or the Parent-Teacher 

Association (PTA). 

The secret advantage of being a Partner 

in Education is that it gives you an 

opportunity to get to know the children 

in your community, the teachers, 

and the parents. You can gain great 

exposure for your school without ever 

distributing a single flyer or hanging even one poster. While 

other schools struggle to make a name in their communities 

with expensive radio buys, you are building real relationships 

with prospective students. Then, when you circulate flyers, hang 

posters, or post on social media concerning a special event or to 

make a special offer at your school, you’re likely to see a much 

better response. 

Being a Partner in Education also opens doors to you with other 

local businesses for joint promotions and partnerships. You can exchange 

coupons and offers, trade flyers, hang posters, and share 

posts on each other’s social media pages. You can co-promote the 

release of new films, work with family restaurants, and even work 

with other martial arts schools. 

Getting involved in the Partners in Education program is easy. 

Just call each school in your immediate community and ask about 

their program. If they don’t have one, perhaps you can start one 

and become their new favorite community supporter. The key to 

any communication with public (and private) schools is to begin 

with what YOU can offer THEM. They are not particularly interested 

in helping you get rich. They are interested in their own goals 

and events, so the quicker you can provide something of value for 

them, the quicker you will earn their trust and cooperation. Then, 

after you have done enough for them to feel indebted to you, you 

can ask for something in return. 

I personally have a great relationship with my local schools from 

being a partner in education and from teaching P.E. classes. It has 

been so successful for my after school martial arts program that 

teachers and guidance counselors often refer students (and their 

parents) to my program. 

GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear 

location, with one of the largest after school and summer camp programs in the country. 


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INDUSTRY INSIGHTS 

Global Open Kukkiwon Cup 

Taekwondo Championships: 

A Spectacular Event to Remember! 

The excitement was 

great as Taekwondo 

enthusiasts from 

around the world gathered 

in Raleigh, NC., 

on September 29-30, 

2023, as Grandmaster 

Jun Lee presented the 

Global Open Kukkiwon 

Cup Taekwondo 

Championships. Hosted 

at the state-of-the-art Smithfield Recreation & Aquatics 

Center and Smithfield-Selma Senior High, this event was 

a celebration of martial arts excellence. 

Day 1: The action-packed event kicked off with the 

much-anticipated Master Summit, bringing 

together Taekwondo masters from 

across the globe. They shared their wisdom 

and experience in an atmosphere 

charged with passion for the art. 

Referee Training was an essential 

component of the day, ensuring that the 

championships would be officiated with 

the utmost fairness and precision. 

NC Governor Roy Cooper For those seeking to deepen their 

understanding of Traditional Taekwondo, 

a seminar on pressure 

points and effective 

striking techniques was 

a valuable opportunity 

to harness the power of 

precision. 

Then a School Management 

Seminar for 

Taekwondo professionals 

offered insights into profitable business practices while maintaining 

the essence of this martial art. 

Next, attendees enjoyed Wine Tasting social with live music 

and the day culminated with a Banquet & Dinner, featuring 

an awards ceremony that honored the best in the Taekwondo 

featuring live music and 

entertainment, concluding 

with a breathtaking 

fireworks display that lit 

up the North Carolina 

night sky. 

Day 2: September 

30, 2023 The championship’s 

second day 

was the pinnacle of 

competition. Athletes 

showcased their skills and dedication in breaking, forms, weapons, 

para events, and sparring. Each competition was a testament 

to the discipline and artistry of Taekwondo. 

The start of the day was a spectacular demonstration by Team 

Korea, leaving the audience in awe of their precision and athleticism. 

Adding to the prestige of the event was the presence of the 

Special Guest – Kukkiwon President Grandmaster Dr. Lee Dong 

Sup. His wisdom and leadership were a source of inspiration for 

everyone in attendance. 

As the Global Open Kukkiwon Cup Taekwondo Championships 

came to a close, attendees commented that the memories 

created and the bonds formed during those two days will endure. 

It was a celebration of the martial arts spirit, a testament to 

dedication and passion, and an event that will be remembered for 

years to come. 



Martial Arts Celebrity Birthdays 

November 

November 3. ................... Dolf Lundgren 

November 8. ...................Jeff Speakman 

November 9. ..................... Hwang Kee* 

November 9. ............ General Choi Hong-hi* 

November 10 ................ Michael Jai White 

October 

December 1. .......................Bill Wallace 

December 1. .....................Daniel Pesina 

December 2 ..................Masaaki Hatsumi 

December 8 .................. David Carridine* 

December 10 .....................Jigoro Kano* 

November 10 ..................... Matt Mullins 

November 17. ......................... Jun Lee 

November 19 ..................... Troy Dorsey 

November 20. ...................... Jeff Smith 

November 27. ..................... Bruce Lee* 

*Deceased 



The World Head Of Family/Sokeship 

Council Celebrates Its 31st Anniversary 

America’s first internationally 

recognized grandmasters/masters 

organization, the World Head of 

Family/Sokeship Council, held 

its first live event after a 3-year 

hiatus due to Covid-19. They were 

celebrating the 31st Anniversary 

of its founding in Florida in 1992 by 

Grandmaster Frank E. Sanchez of 

Guam, now residing in Jacksonville, 

Florida. 

The event, which took place 

in Orlando, Florida, on May 26th 

-27th, featured its Annual Meeting, 

international seminar symposium, 

and awards banquet dedicated 

to the recent passing of members 

Fumio Demura, Sensei, and Soke 

Michael DePasquale Jr. 

The event began with 27 

international seminars conducted 

over the two-day period, followed 

by the group’s Annual Meeting 

and ending with its Annual Awards 

Banquet, where a brief eulogy 

of Demura and DePasquale was 

made to open up the ceremonies. 

During the awards ceremony, 

a message was shown on the 

two screens which bordered the 

head tables of the awards banquet 

from Grandmaster Tetsuhiro 

Hokama of Okinawa (well-known 

Goju Grandmaster/Chairman 

of the Goju Ryu Kenshikai Dojo 

Headquarters in Japan and 

curator of Okinawa’s Karate and 

Kobudo Museum) congratulating 

the Council on its 31st Anniversary. 

Afterward, there was a 

brilliant performance from the 

Grandmaster Bobby Taboada 

Balintawak Arnis Cuentada demo team. 

Award recipients for the World Head of Family/Sokeship 

Council’s 2023 awards presentation included, amongst others, 

Grandmaster John Pellegrini (Historical Figure Award), Grandmaster 

Jessie Bowen (Leadership Award – American Martial Arts Alliance), 

and Grandmaster Moti Horenstein (Leadership Award - Federation 

of Israeli Martial Arts). 

Portions of the event, including a cameo with WHFSC founder, 

Grandmaster Frank E. Sanchez, were also filmed for inclusion in 

an upcoming new film by MW Films Inc and England’s European 

martial arts film star, Grandmaster Gary Wasniewski entitled “The 

Karate Breaker.” 

For more information on the World Head of Family/Sokeship 

Council and details and its activities, go to www.whfsc.com. 


www.ElitePublications.org

INDUSTRY INNOVATIONS 

Exciting News for Martial Arts 

School Owners! 

We’re thrilled to announce a new, powerful educational resource for the martial arts 

business community: introducing Martial Arts Business Innovations - your key to 

unlocking the secrets of success in the industry! 

Martial Arts World News Magazine is proud to present this 

cutting-edge platform, designed exclusively for you, the passionate 

and dedicated martial arts school owners. In this dynamic new 

initiative, we’re bringing you unparalleled access to the strategic 

methods that drive business excellence and elevate your martial 

arts school to new heights. 

Get Ready for Exclusive Insights! 

Through captivating video interviews, we’ll be putting the spotlight 

on some of the most influential and accomplished leaders in 

the martial arts business world. These visionaries will share their 

time-tested tactics, insights, and strategies that have paved the 

way for their extraordinary success. 

Discover a wealth of knowledge in areas such as marketing, 

management, and instruction systems. These are the very tools 

that can be easily implemented, allowing you to construct and 

maintain a thriving, prosperous, and ever-growing martial arts 

school. 

Martial Arts Business Innovations is your gateway to innovation, 

inspiration, and transformation. Are you ready to harness the 

power of expert guidance to take your martial arts school to new 

horizons? 

Get ready to elevate your business game! 

Stay tuned, as Martial Arts Business Innovations is coming soon 

to empower you on your journey to greatness. Don’t miss out on 

this opportunity to revolutionize your business! 

Get ready to ignite your success and join us on this incredible 

journey. Together, we’ll raise the bar in the martial arts 

business world. 


We teach Character through Karate 

Kickstart Kids is an award winning in-school 

character development program that uses 

karate to teach life-changing values to middle 

school and high school students. The non-profit 

organization was founded in 1990 by martial 

artist, actor, and philanthropist Chuck Norris. 

For employment opportunities or to find out 

how you can help support this great cause, visit 

kickstartkids.org 

KickStartKids.org

INDUSTRY INNOVATIONS 

Prepare for a Revolution in 

Student Communication! 

Have you ever found yourself wishing for a more effective and timely way to connect 

with your students? Well, your wishes are about to come true with the ALL NEW Atlas 

Member Direct Mobile App, tailor-made for martial arts schools and coming soon! 

Unlock a Direct Line to Your Students and Staff! 

With the impending release of the Atlas Member Direct Mobile 

App, you’ll gain a powerful tool to communicate with your student 

body and staff. Say goodbye to the struggle of reaching your martial 

arts community, and say hello to a direct and efficient means 

of communication. 

Need to send an encouraging message? Promote an exciting 

event? Share important instructions? Or simply engage in open 

communication with your students? The Atlas Member Direct App 

will make it effortless and quick, allowing you to keep everyone in 

the loop. 

Elevate Retention and Enrollment to New Heights! 

This innovative tool is not just an app; it’s your next level solution 

to boost retention and enrollment for any martial arts school. 

Stay ahead of the curve and position your school for success like 

never before. 

Get ready for the release of the ATLAS Member Direct Mobile 

App - your key to transforming the way you connect with your 

martial arts community. It’s time to take your school to new heights 

and unleash the power of enhanced communication. 

Stay tuned for BLOCK this groundbreaking INSURANCE release – the future of martial 

arts school management is on the horizon! 


JOIN US! 

FREE MARTIAL ARTS BUSINESS 

WEBINAR 

Sponsored by Martial Arts World Magazine 

Join Us on the 

2nd Tuesday 

of every month at 

1:00 P.M. Eastern 

Join Us for Our Business Brainstorming Sessions with Master Toby Milroy! 

UPCOMING DATES: 

November 14th 

December 12th 

REGISTER FREE: 

MartialArtsWorldNews.com/Webinar

SOCIAL 411 

Augmented Reality: 

Not Just A Gimmick (Part 2) 

Remember with AR, you step into a world where reality and 

imagination merge, creating experiences that are beyond the 

ordinary? Augmented Reality (AR) is not just a fleeting fad; it’s a 

game-changer that has revolutionized the way businesses operate 

and interact with their customers. In this article, we’ll dive into the 

realm of AR, explore its profound benefits for business profitability, 

and discover how a Martial Arts School owner can leverage this 

cutting-edge technology to transform their training sessions into 

extraordinary adventures! 

2 Examples With Obvious Benefits of AR for 

Instruction: 

Let’s explore the potential of how an innovative Martial Arts 

School owner can use AR to create an exceptional experience for 

their students: 

1. Form Mastery with AR Kata Challenges: Learning and 

perfecting forms or katas are fundamental in martial arts training. 

With AR, students can superimpose the image of a virtual sensei 

demonstrating the kata right in front of them. They can follow 

along, receiving real-time feedback on their form and execution. 

The AR system can analyze their movements and provide valuable 

insights to help them refine their techniques, empowering students 

to progress faster and achieve higher proficiency. 

2. AR-Enhanced Sparring Sessions: Traditional sparring is 

fantastic for testing skills, but what if students could take it a step 

further? AR can introduce simulated opponents with varying fighting 

styles, allowing students to practice against virtual fighters who 

respond intelligently to their moves. This adaptive training ensures 

that students face new challenges regularly, honing their adaptability 

and problem-solving skills, making them more confident and 

competent martial artists. 

Once again, Augmented Reality is far from being just a gimmick; 

it is a powerful tool that businesses, including Martial Arts 

Schools, can utilize to revolutionize their operations. AR opens up 

a new world of possibilities, from enhancing customer engagement 

and increasing brand awareness to transforming training 

and learning experiences. So Martial Arts School owners don’t 

miss out on the AR revolution – the future awaits, and it’s more 

exciting than ever! 

2 Tips For Improving Your School’s 

Meta Description? (Part 1) 

Tip #1: Include Your Martial Arts School’s Unique Selling Point(s) 

You want to write a description that conveys your website’s 

unique selling point (USP). Think: why is my page specifically better 

than all the other Martial Arts Program pages in the results? 

Use this piece of research: 

A study in 2014 conducted by the Institute of Neuroscience and 

Psychology at the University of Glasgow suggested that human 

emotion can be categorized into four main buckets: 

1. Happy 

2. Sad 

3. Angry/disgusted 

4. Afraid/surprised 

So be sure to make an emotional 

appeal with your message because 

emotional advertising has 

always been found to 

have a lot of success 

tapping into people’s 

feelings. Using emotion 

the right way is 

sure to turn potential 

customers visiting 

your website into 

full time Martial Arts 

Students. 

22 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 6 

Photograph (top) by Yurich84, Photograph (bottom) by Elena Uve

Our Goal is to Help Young Minds 

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SOCIAL 411 

12 SEO Tactics to Increase Martial Arts 

School Website Traffic (Part 5) 

5. Use Short, Descriptive URLs 

Improving your URL structure can significantly 

impact your Martial Arts website 

on-page SEO with relatively little effort. 

A clean URL can help search engines 

understand your program pages and gives 

you a more user-friendly appearance in 

the SERPs. 

Best of all, it’s relatively easy to do, even 

for SEO beginners. 

An effective URL should: 

• Use keywords: Try to include your primary 

keyword, if you can. (Martial Arts) 

• Be readable: When your visitor reads 

the URL, it should be easy for them to 

understand what the page is about. 

AfterSchoolMartialArts.org 

• Be concise: Shorter URLs (around 

60 characters) are preferable. That’s 

because many search engines can’t 

process longer URLs and might rank 

you lower as a result. 

Social Media Tips to Grow Your Martial 

Arts School 

Tip #5 – Use Interactive Content to Engage 

Prospects 

One of the most challenging 

tasks that must take place 

for successful Martial Arts 

School social media marketing 

is getting visitors 

to engage. Fortunately, a 

number of social media platforms 

provide tools to easily 

engage your audience. Twitter 

and Facebook have polls and 

Instagram provides Q&A’s to 

get people engaged. You could ask 

something as simple as: From 1 to 5, with 1 being the least 

and 5 being the most, How important is it 

for your child to be involved in activities 

that develops their character? The 

same idea could easily be turned into a 

poll that would get people interacting 

on your page. 

To have growing school 

enrollment numbers through 

social media marketing, you 

must engage people to get prospects 

and students to respond 

to your Martial Arts School Special 

Offers and CTA’s. 


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In Jacksonville, Florida, on September 15-16-17, the Warrior Martial 

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George Chung Led “Jungo TV” Acquires 

the Iconic Black Belt Magazine 

A New Era of Black Belt Magazine Merging Past, Present, and Future 

Hello, 

For more than 60 years, Black Belt Magazine has been a leader and innovator for 

the martial arts community. Our mission has always been to inspire and empower 

the world’s most passionate followers, fans, and practitioners of martial arts. 

Jungo TV has acquired Black Belt Magazine. For several years, Jungo TV has worked 

side-by-side with Black Belt’s former parent company developing and launching digital 

solutions that include video channels, apps, and social media content, which has made 

the acquisition a seamless endeavor. 

Jungo TV is a global media company based in Los Angeles co-founded by CEO 

George Chung. Under his leadership the company has developed several successful international 

digital channels with major telcos, broadcast networks and digital platforms 

around the world. Chung is a martial arts expert and is a former 5-time world martial 

arts forms champion, former Black Belt Magazine Male Competitor of the Year, Black 

Belt Magazine Hall of Fame Man of the Year, and the first and only martial arts master 

ever to receive a NFL Super Bowl ring for his martial arts training contribution to the 

San Francisco 49ers. Rest assured under his management Black Belt is in great hands 

he shepherds the brand into the future. 

The Future of Black Belt 

As in battle, every martial artist must adapt to changing environments. Black Belt embraces 

this challenge as we move to deliver our community the best content across the digital platforms. 

With the new team in place, we are taking the time to listen to you, our community, about 

your hopes for Black Belt. One constant theme was the desire for Black Belt to return to innovating 

and prioritizing excellence and mastery. In order to do this, we will be adding offerings and 

trimming services that no longer serve that goal. The shift of benefits that we want to make sure 

you’re aware of are: 

• Launching an upgraded website that will be easier to read, navigate, and watch hundreds of 

hours of free video content. 

• Updating the print magazine to an all digital format that gives faster access to the content 

and multiple options to consume such as web, tablet or mobile devices. 

• Digital access to the entire digital master library of Black Belt Magazine dating back to the 

1960s to present. 

• Access to content never before offered that includes past and present video instructional 

programming. 

• • Increasing coverage to include more diversity in content such as styles and geographical 

regions like Asia and Europe. 

• Introducing the world to a new generation of innovative martial artists from around the 

world. 

• Advancing our editorial to focus on more self defense and authentic traditional arts. 

• Exciting print on-demand services for your favorite editions. 

• And finally introducing the live induction ceremony of the legendary Black Belt Hall of 

Fame. 

Make sure you’re following us on Facebook and receive our newsletters for future updates 

and announcements. 

Sincerely, 

Black Belt Team 



George Chung, CEO of Jungo TV 

Jungo TV is a privately-held media company that owns and 

operates television channels and streaming apps founded in 2016 

based in Los Angeles, California. Jungo was founded by George 

Chung(CEO), Mehmet Oz, and Sany Climan. The company website 

says, “Our name is our mission”, Jungo means to unite and bring 

together! We unite millions of people everyday through our content 

and channels. 

The company’s disruptive innovative approach to content 

creation, localization, and global digital delivery has yielded massive 

upstream growth across the markets of Southeast Asia, Latin 

America, and the Middle East resulting in over 3 billion minutes of 

delivered content a month. 

Of note, George Chung is a member of the Black Belt Hall of 

Fame and was a 5-time World Martial Arts Forms Champion. He 

along with Cynthia Rothrock ran a martial arts academy back in the 

1980’s. During the period of time he trained many of the World Champion 

San Francisco 49ers and actually received a Super Bowl ring 

from the team since he was also a martial arts consultant to the team. 

Chung is also an author, actor, director, and producer. He was 

the executive producer for the American reality television series, 

Call to Cosplay and Bushido Battleground. As an actor, he played 

the lead role in the 1988 film Hawkeye. He and Rothrock are the 

co-authors of the book, Advanced Dynamic Kicks. 

Download and subscribe to Black Belt+ now by clicking HERE 

Or find Black Belt+ on the App Store or Google Play 


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EDEN 

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IMPACTFUL STORY: 


From Victim to Victor

COVER STORY 

A Remarkable Journey 

In the world of martial arts, where discipline, 

dedication, and determination are the guiding 

stars, Grandmaster Karen Eden Herdman 

stands out as an inspirational example 

of overcoming adversity, living the Martial 

Arts lifestyle, giving back, and , challenging 

conventions at every step. Her path, which led 

her from abject poverty and a broken home, 

to a prominent career as a television reporter 

and meteorologist, to her current status as a 

celebrated Grandmaster martial artist, prolific 

writer, and devoted protector, is nothing short 

of astonishing. 

Born in Memphis, Tennessee, where her 

father studied medicine at the University Tennessee, 

Karen faced dramatic challenges from 

the youngest age. Her Mother was from Tokyo, Japan and of Chukchi 

tribe Native American descent, and her Father of European and 

Cherokee Native American lineage, give Karen roots that extend 

back to 14 nationalities. 

The Hustle and Bustle of the Newsroom Was Exciting and Energizing to the Young 

Up and Coming Journalist 

Then moving to Roanoke, Virginia, after her Father began 

his internship at Roanoke Memorial Hospital, family life was 

anything but ‘easy’. Karen’s Father left the home when she was 

just 3, and her Mother suffered from profound emotional and 

personality disorders. 

Karen recounts a horrifying story: “I don’t talk about it too much, 

but when I was a child I was in a situation where I was going to be the 

victim in a double murder-suicide at the hands of my own Mother”. 

As you might expect with a family dealing with these types of 

challenges, they often didn’t have enough money for food, and 

had frequent encounters with child protective services. 

During her school age days, she faced plenty of new obstacles 

in the form of racism, bullying and intolerance. It was tough growing 

up as a girl of mixed ethnicity at that time. Kids can be cruel, 

and Karen remembers being singled out for looking ‘different’ than 

everyone else. 

“I certainly was bullied. People making ‘slanted eyes’, pointing 

and laughing at me in the halls was a daily occurrence.” She 

remembers. “If you looked different, you were going to be picked 

on, that’s just how it was.” 

Eden Loved Being in Front of the Camera on 

the Nightly News 

“Today, I’m thrilled that things are different. 

I do a lot of work in public school systems, 

and I see that ethnicity isn’t really even 

a ‘thing’ any more! It’s very encouraging”. 

The wounds we suffer when we’re young 

can often create deep scars that stay with us 

for a lifetime, and can dramatically influence 

our path. Karen now uses these experiences 

as fuel to help other people face and overcome 

their own tramas in their lives. 

The Roots of Passion 

Karen remembers wanting to study 

Martial Arts as a child for many years, but 

her family’s financial situation didn’t allow for 

many extra curricular activities. Even though 

she was not able to explore this passion in 

her youth, her desire to study simmered just under the forefront. 

While in High School, her drive to be and do “more” began to 

come to the surface. 

Now in the rustbelt heartland of Pittsburgh, Pennsylvania. A city 

known for its steel mills, bridges, and a rich cultural heritage, Karen 

embarked on a career as a journalist and television broadcaster 

nearly three decades ago, in her late teens. 

She honed her skills as a television reporter and meteorologist 

at an NBC affiliate just outside Pittsburgh. The fast-paced world of 

news reporting became her daily canvas, where she informed and 

engaged with audiences across the region. It was during this time 

that she began to see the power of the media in shaping public 

opinion and disseminating vital information. 

She loved the fast paced ‘action’ of the newsroom, the writing, 

the research, and the camera. 

Karen admits, “I was pretty selfish in those days. I wanted to be 

on Camera, I wanted to be famous, I wanted people to come and 

ask for autographs. I wanted to be the biggest star in the world.” 

In a very short time, a testament to her determination and ‘get 

it done’ attitude, she built a career that many lifelong journalists 

would envy, working for news agencies in Roanoke, VA, Johnston, 

PA, Virginia Beach, VA, Pittsburgh, PA and Denver, CO. 

Even in the beginning of her career in broadcasting, she 

found herself drawn to the world 

of martial arts, a realm where 

physical prowess and spiritual 

growth intertwined. Her fascination 

with martial arts was more 

than just a passing interest—it 

was a calling deeply rooted 

in her soul. The disciplined, 

centuries-old practices and the 

profound philosophy that underpinned 

martial arts resonated 

with her at a deep level. It was 

as if the universe had whispered 

to her, urging her to explore this 

uncharted path. 

Eden Enrolled in Tang Soo Do Classes 

the Instant She Had an Income 


COVER STORY 

Karen says 

“As soon as I got 

a job and had an 

income, I signed 

up for lessons! 

“When I started, I 

was not a naturally 

talented, Bruce 

Lee type student, 

but I just kept going 

to class, and 

never gave up! 

Now, all these years later, I wouldn’t change it for the world.” 

She used the ‘yellow pages’, and called a few schools in her 

area. On one fortuitous call, Grandmaster (then Master) CS Kim 

answered the phone personally, and spoke with her. 

“He was so engaging, and passionate about what he 

was doing, I went right down there and signed up! And I 

just kept going back. I never quit!” She recalls. 

Immediately falling in love with training in Tang 

Soo Do, Karen found a surrogate family that would 

help her explore her limiting beliefs, expand her 

limitations, and build a balance of mind-body and 

spirit. The training was very ‘strict’ and hard core, 

very focused on self defense, ‘old school’ hand 

to hand combat, and composed of nearly all 

Men. Quite a challenge indeed! 

Perhaps it was this ‘intense’ training, in combination 

with her grit and determination that led 

her to also become a notable national and 

world level competitor, with frequent 

visits to the podium. 

The Talented Budding 

Writer 

Karen’s transition from the 

bright lights of television to 

the world of martial arts writing 

was a journey marked by 

serendipity, talent, and an 

unwavering determination 

to follow her true calling. 

It was a path that not only 

opened new doors but 

also allowed her to leave 

an indelible mark on the 

martial arts community. 

With the experience 

she’d gained in the newsroom, 

and in the Dojang, Karen 

decided to blend her passions. 

She decided to explore writing for 

the Martial Arts community. 

She reached out to the prolific, and 

now legendary Martial Arts Journalist, 

John Corcoran, the editor of 

several martial arts magazines 

within the CFW enterprise, 

including “Inside Karate” and 

“TaeKwonDo.” Her unique background 

as a TV personality and 

a black belt martial artist piqued 

John’s interest. On her first submission, 

John knew that she 

was something special. 

John decided to do a full 

feature story on Karen, but 

when he reached out to his 

reporter network, he wasn’t 

able to get a writer in the area 

when he needed them. 

In a serendipitous 

moment, Karen 

volunteered, and suggested, “Why don’t you let me 

write about myself?” John agreed and she meticulously 

assembled a detailed, but entertaining and 

inspiring feature story, and submitted it to the renowned 

editor. The story resonated deeply with 

John. He immediately recognized her talent as 

a writer. He saw her potential and offered her 

a regular column in “Inside TaeKwonDo.” 

Karen decided to accept, but only if she 

could do something ‘different’. Most of the 

columns in the magazine at this time were 

focused on the ‘technical’ aspects of 

Martial Arts techniques. But, Karen’s 

contribution would be no ordinary 

feature—it was imbued with 

philosophy, inspiration, and personal 

reflections, providing a 

fresh perspective—a journey 

into the soul of martial arts. 

As it turns out, she was 

in the right place at the right 

time with the right idea! 

This column filled a void in 

martial arts literature by 

delving into the internal 

aspects of martial arts that 

had often been too long 

overlooked. 

Crafting a Literary 

Legacy 

As Grandmaster Eden’s 

journey into the world of 

martial arts writing continued 

to unfold, her initial feature 

became a stepping stone that 

continued on page 42 


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COVER STORY 

continued from page 39 

led her to the pinnacle of literary achievement within the martial 

arts community. 

The impact of her writing resonated with readers worldwide. 

Martial artists and enthusiasts alike found solace, motivation, 

and guidance within the pages of her articles. Karen’s writing became 

a source of inspiration, encouraging individuals to not only 

hone their physical skills but also nurture their inner strength and 

resilience. 

As Karen’s reputation as a martial 

arts writer continued to grow, she 

received a remarkable invitation that 

would shape the trajectory of her 

literary career. Simon and Schuster 

McMillan, a renowned publishing 

powerhouse, recognized the 

significance of her writing style and 

the demand for martial arts literature 

that delved into the internal aspects 

of the discipline. They extended an 

offer for her to co-author “The Complete 

Idiot’s Guide to TaeKwonDo.” 

This invitation marked a significant 

turning point in Karen’s 

journey. Collaborating with Keith 

Yates, who specialized in the 

technical aspects of TaeKwonDo, 

she embarked on a literary endeavor 

that would further solidify her status as a respected martial arts 

author. The book aimed to provide readers with comprehensive 

insights into TaeKwonDo, combining her philosophical approach 

with Keith’s technical expertise. 

“The Complete Idiot’s Guide to TaeKwonDo” was met with 

acclaim, establishing Karen as an authoritative voice in martial arts 

literature. 

Grandmaster Eden’s ability to turn everyday occurrences into 

life lessons started in the martial arts industry more than 20 years 

ago, where she became known as 

the “Master of Inspiration.” She has 

authored 5 books along with two 

columns a month for MASuccess 

magazine and Taekwondo Times 

magazine. 

Her poem “I Am a Martial Artist” 

was so popular, and gained so much 

positive attention in the Martial Arts 

community, it spun off a new book 

and an entire product line which has 

successfully sold around the world 

(Copyright Century Martial Arts.) 

The success of “I Am A Martial 

Artist” paved the way for a remarkable 

collaboration with Century Martial 

Arts. Karen’s powerful messages 

were transformed into a product 

line that carried her inspirational quotes and 

themes. From mugs to t-shirts, these 

products allowed individuals 

to carry a piece of 

her wisdom with them, 

a constant reminder of 

their own potential and 

strength. 

Next, she authored “They 

Call Me Master”, further solidifying 

Karen’s role as a beacon 

of inspiration in the martial arts 

community. From the perspective 

of a martial arts practitioner 

and instructor, the book delves 

into the intricacies of martial arts 

training and the valuable lessons it imparts. Martial Arts instructors, 

in particular, found the book invaluable in shaping 

their teaching philosophy and connecting with 

their students on a deeper level. 

Even universities 

recognized the profound 

value of these books and 

incorporated them into 

their curriculum, allowing 

students to explore martial 

arts philosophy and the 

internal aspects of the discipline. 

Karen’s words became 

a source of guidance for those 

embarking on their martial arts 

journey, both within and outside 

the dojo. 

Also in collaboration with 

Century Martial arts, she pioneered another line of product “Dojo 

Darling” / “Dojo Disciple” wear, which was created to give inner city 

students something to wear when they couldn’t afford a uniform. 

Many martial artists will buy the very same T-Shirt to provide a 

uniform for a less fortunate student today. 

Next, she poured her heart and sole into the pages of: “Will I 

Ever Feel Happy Again”, the journey of five individuals who have 

survived the loss of a loved one 

by suicide.These survivors share 

their life-changing ordeal and the 

effects it had on them personally. 

They also give details of what got 

them through it, when and how 

they felt a sense of happiness 

again, and at what point their lives 

took on a sense of “normalcy” 

once more. 

Most recently, Grandmaster 

Eden has crafted a compendium 

that she is particularly proud of: 

“The Women of the Sport Karate 


COVER STORY 

Eden’s Latest Tome Celebrates the Pioneer Women of the Martial Arts in America 

Museum”, honoring the FIRST women in the Martial Arts in America, 

and the impact they’ve had on the industry. Here she illustrates 

the rocky road these pioneers crossed, and the foundation they 

laid for future generations of Women in the Martial Arts! 

In quite stunning fashion, at a recent event honoring Grandmaster 

Eden, she stopped the proceedings dedicated to herself, and 

called on each of these powerhouse Women to take the stage as 

the audience rose for a meaningful round of applause in respect 

for the trail these ladies blazed! 

Championing the Underserved 

Grandmaster Eden’s commitment to martial arts goes far 

beyond her writing; she has built deep roots in her community, and 

provides services and tools to inner city youth programs, Native 

American communities, and much more! 

Seeing the life changing results the Martial Arts had on herself, 

even with her challenging past, and realizing the powerful impact it 

can have on people, especially children, Grandmaster Eden felt an 

irresistible force compelling her to reach out and help people less 

fortunate. 

In 2010, Grandmaster Eden partnered with The Salvation Army 

in building the largest inner-city martial arts program in the world. 

Instructors volunteer their time at their local Salvation Army corps, 

and the program is funded by the organization. This program is 

now facilitated by Christ Central Ministries. 

A Crisis in Native American Communities 

Karen’s passion for martial arts and her unshakable belief in 

its transformative power drive her to bring self-defense training 

to those who need it most. Her journey into community programs 

began with a desire to share the benefits of martial arts beyond 

the confines of a dojo. She envisioned a world where self-defense 

skills could empower individuals, especially those facing unique 

challenges. 

One of the most remarkable examples of Karen’s community 

work is her partnership with Native American communities. In the 

heartland of the United States, thousands of indigenous women, 

young and old, have gone missing or fallen victim to violence in 

recent years. It’s a heart-wrenching crisis that often remains overshadowed 

by other news headlines. 

Recognizing the urgency of this issue, Karen took action. Her 

approach was rooted in empowerment, particularly for Native 

American women who have been disproportionately affected 

by this crisis. Karen’s unique perspective, as someone of native 

descent herself, allowed her to connect with these communities on 

a profound and personal level. 

She initiated self-defense training programs in Native American 

areas, tribal lands, and reservations. These programs weren’t just 

about teaching physical techniques; they were about instilling 

a sense of confidence, self-worth, and resilience in the women 

who participated. It went beyond kicks and punches; it was about 

equipping these women with the tools to protect themselves and 

stand strong in the face of adversity. 

A crucial factor in the success of these programs was Karen’s 

ability to relate to the native women she worked with. Her shared 

heritage and understanding of their cultural nuances created trust 

and a deep connection 

that broke down 

barriers and fostered 

empowerment. 

Through these 

programs, Karen 

addressed a critical 

need in the Native 

American community—an 

urgent need 

for personal safety 

and self-defense 

skills. Her work 

became a beacon 

of hope for women 

who had been living 

in fear and vulnerability. 

The Power of 

Media 

Grandmaster Eden Has Built Numerous Programs for 

Disadvantaged Youth 

Karen’s unique perspective, as both a martial artist and a 

seasoned media professional, positions her as a knowledgeable 

advocate, resource and consultant for martial arts schools and 

instructors, to learn how to use the media, and its reach, as a tool 

to promote their programs, their schools, and the positive change 

they bring within their community. Her insights and advice are 

invaluable to school operators, instructors, and martial artists seeking 

to make a meaningful impact and raise awareness. 

One of Karen’s key messages is the importance of creating 

compelling stories and angles that resonate with a broader audience. 

While martial arts may have niche appeal, there are universal 

themes that can capture the attention of mainstream media 

and the general public. Karen encourages martial artists to think 

beyond what’s interesting to another martial artist, but instead, to 

focus on the ‘average’ Joe watching the nightly news. 

The human interest stories, inspirational journeys, and lifechanging 

experiences that martial arts can offer can be quite 

compelling if ‘packaged’ appropriately for each individual news 


COVER STORY 

media, Television, Print, Digital, etc. These “traditional media” outlets 

provide a platform for martial artists to share their stories with 

a wider audience, but each media has different requirements, and 

benefits, depending on what you’re trying to accomplish for your 

school. Karen’s deep experience in this area has made her the ‘go 

to’ person in the Martial Arts Industry for building compelling narratives, 

unique angles, and human interest stories that resonate with 

viewers and readers. 

For example, she often advises school owners to ‘think’ like 

the producer of the news show. “What do THEY want?” she’d ask. 

“They want to attract an audience. They want imagery/video that 

looks compelling on the screen. They want ACTION. They want 

stories that compel emotion.” 

“No one outside your school cares that your esteemed Grandmaster 

from Korea is visiting your school. Or that your business has 

won some sort of award.” 

“They DO care about the inspiring story of one of your students 

overcoming a physical disability to accomplish something amazing. 

They DO care about lots of action on the screen, people doing 

cool kicks and breaking boards flying across the screen. That’s 

how you capture and keep an audience!” She advises. 

Now, in today’s digital age, the influence of social media also, 

cannot be underestimated. Karen 

emphasizes the need for martial 

artists to embrace social media 

platforms as a means of reaching 

a global audience. Whether 

through blog posts, videos, 

podcasts, or live streams, social 

media allows martial artists to 

share their knowledge, insights, 

and experiences directly with 

their followers. 

As an example, Karen’s own 

presence on social media, particularly 

through her radio blog 

show, “The Eden Assignment,” 

has allowed her to engage with martial 

arts enthusiasts and pioneers from around the world. It’s a testament 

to the reach and impact that social media can have in uniting 

the martial arts community and spreading valuable insights. 

School owners should seriously consider similar strategies to 

attract and engage with their communities as well! 

Training for Protection: A Calling, Not Just a Job 

Karen is also active in the more ‘practical’ area of the Martial 

Arts. From the Dignitary Protection program, to the Federal Air 

Marshal Services tactical maneuvers programs, she is one of the 

few Women to be certified to deliver these types of important 

courses. 

She’s affiliated with the KDI Dignitary Protection Training, a 

renowned organization in the field. 

Here, participants, many of whom are not lifelong Martial Artists, 

gain firsthand insight into the demanding and often perilous 

world of those entrusted with safeguarding the lives of others. This 

training exposes them to 

the rigorous discipline, 

unwavering vigilance, 

and personal sacrifices 

required of a protector, 

where the stakes are immeasurably 

high (literally 

life and death), and the responsibilities 

are immense. 

From tactical shooting, 

driving, hand to hand combatives, 

and much more, 

each ‘protector’ is charged 

with the deep responsibility of defending someone else’s life, 

given the training to be able to do so successfully, and understand 

the gravity of that commitment! 

Well Earned Accolades 

Appearing in every major martial arts magazine in the country, 

including six magazine covers of her own, Karen’s story is a testament 

to the indomitable human spirit—a narrative of reinvention, 

passion, and unwavering dedication. Spanning across the realms 

of media, martial arts, literature, and personal security, providing a 

glimpse into the diverse career of a woman who constantly pushes 

her own boundaries and challenges the world around her. Beyond 

the glitz of headlines and newsrooms, Karen’s life experience embodies 

profound transformation, fueled by an insatiable thirst for 

knowledge, personal growth, and a steadfast belief in the ability of 

a single individual to make a significant impact on the world. 

Not only a Grandmaster of Tang Soo Do, one of the VERY few 

Women to have ever earned this honor, In 2012, the Honorable 

Mayor Michael Hancock of the City and County of Denver, Colorado 

Proclaimed “Karen Eden Day” - “in recognition of your compassion 

for others, Denver and the world are a much better place.” 

In August of 2017, Karen was 

presented with “The President’s 

Lifetime Achievement Award” 

from the office of the President 

of the United States, citing “…for 

her lifelong commitment to building 

a stronger nation through 

volunteer service.” 

In addition to being a highly 

sought after speaker, instructor, 

and media advisor, Karen has 

been inducted into numerous 

‘Hall of Fame’s”, and appeared in two major Hollywood productions, 

including stunt work in Van Damme’s “Sudden Death,” and a 

feature role in “Sworn to Justice” (w/Cynthia Rothrock). 

Her transformation from a television anchor to a martial arts 

philosopher, protector, media consultant, and prolific writer is a testament 

to her unwavering dedication to martial arts and personal 

growth. As we reflect on her accomplishments, it becomes evident 

that she is a true martial arts renaissance woman, forever pushing 

boundaries and challenging norms. 


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COVER STORY 

Sport Karate Museum 

Honors 3 Martial Arts Heroes 

Mike Stone: Awarded 10th Dan, Celebrating A Life of 

Martial Arts Excellence 

Mike Stone, born on June 29, 

1943, is a living legend in the world 

of martial arts. His journey from 

humble beginnings to international 

acclaim is a testament to his dedication, 

resilience, and extraordinary 

talent. 

Mike’s martial arts journey began 

on the island of Maui, Hawaii. It 

was at Lahainaluna High School 

where he first encountered the art 

of Aikido. Little did he know that this 

initial exposure would set the stage 

for a lifetime of martial arts excellence. 

After graduating, Mike joined the US Army in 1962. It was during 

his time stationed at 

Fort Chaffee in Arkansas 

that he began studying 

Shorin-ryu Karate. 

Remarkably, he achieved 

his black belt in just six 

months under the tutelage 

of Herbert Peters. His 

tenacity and aggressive 

style in the ring earned 

him the nickname “The 

Animal,” and he went on 

to amass an incredible record of 93 consecutive wins. 

In 1964, Mike Stone achieved a defining moment in his career 

by winning the sparring grand championship at the inaugural 

International Karate Championships in Long Beach, California. This 

victory catapulted him to the forefront of the martial arts world. 

But Mike’s contributions didn’t stop at the dojo; he also shared his 

knowledge with the world through his book, “Mike Stone’s Book of 

American Eclectic Karate.” 

Mike Stone continued to achieve 

greatness in his martial arts career. He 

won the Southwest Karate Championship 

in 1963 and became Grand 

Champion at Ed Parker’s 1964 Internationals 

Karate Championship. His 

victories extended to the First World 

Karate Tournament in Chicago and the 

U.S. National Karate Championships 

in 1965. In 1968, he clinched the World 

Professional Karate Championship title. 

Mike Stone’s legacy extends far beyond his martial arts 

achievements. He embodies resilience, dedication, and the pursuit 

of excellence. His life story serves as an inspiration to all, reminding 

us that with unwavering determination, one can reach the 

highest levels of success. Mike Stone is not just a martial arts icon; 

he is a testament to the transformative power of martial arts and 

the indomitable spirit of a true champion. 

In some sense, with all of these fantastic achievements, Mike 

didn’t receive the highest level of rank in the martial arts. To 

rectify this huge oversight, on October 6, 2023 at the Sport Karate 

Museum Legend event, Mike Stone was honored and received his 

10th Dan Certificate which was signed off on by some of the most 

notable leaders in sport karate history and it was a historical first 

of its kind award. Well deserved and a huge vindication for Mike 

Stone’s exceptional career and contribution to the martial arts! 

Grandmaster Karen Eden Herdman: Unstoppable 

Dedication to Martial Arts and Community 

Grandmaster Karen Eden 

Herdman, a 7th-degree martial 

arts master, is not just a martial 

artist but a living testament to the 

indomitable spirit that martial arts 

can nurture. Born on June 18, 1962, 

her life’s journey is a remarkable 

testament to the transformative 

power of martial arts and unwavering 

determination. 

Karen Eden Herdman’s path 

in martial arts was paved with extraordinary 

resilience. In the face of 

personal struggles and challenging 

circumstances, she discovered solace, strength, and purpose 

in the martial arts. Her unwavering dedication not only transformed 

her life but also illuminated a path of hope for others facing similar 

challenges. 

Her achievements in martial arts are nothing short of exceptional. 

Karen is one of the very few women in the art of Tang Soo Do to 

attain the rank of 7th-degree black belt, a remarkable accomplishment 

that reflects her dedication and expertise. Furthermore, she 

possesses unique qualifications, being among a select group of 

women trained to teach anti-terrorist tactical maneuvers by the 

Federal Air Marshal Services. 

However, what truly sets Grandmaster Karen Eden Herdman 

apart is her unwavering commitment to community service. She 

dedicates her time to teach underprivileged youth and former 

gang members in the inner-city of Denver, Colorado. Her work 

with these young individuals led to the prestigious recognition of 


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“Karen Herdman Day,” awarded by Michael Hancock, the mayor of 

Denver, for her invaluable contribution to the community. 

Karen’s impact reaches beyond borders. Her martial arts program, 

known as the “Blood and Fire Federation,” has gone global 

through The Salvation Army, with affiliates in Africa, Canada, Eastern 

Europe, and across the United States. Being of Native American 

descent, she visits reservations and Indian schools to inspire 

Native American youth. She also engages with the public school 

system, motivating young people to make positive decisions and 

stay drug and alcohol-free. 

In 2017, Karen Eden Herdman received the “Lifetime Achievement 

Award” from the Office of the President of the United States, 

recognizing her lifelong commitment to building a stronger nation 

through community service. Her documented thousands of community 

service hours and her own life story serve as an inspiring 

testament to the power of choice and determination, reminding all 

that they can be unstoppable in the face of adversity. 

Grandmaster Karen Eden Herdman’s life embodies the martial 

arts’ core values of discipline, perseverance, and empowerment. 

Her dedication to both martial arts excellence and community 

service serves as an enduring source of inspiration, proving that 

martial arts can empower individuals to not only overcome their 

personal challenges but also uplift entire communities. She stands 

as a living testament to the positive impact one person can make 

in the world. 

With all of these wonderful accomplishments, Karen was 

honored on October 7, 2023 at the Sport Karate Museum Legend 

event, for her pioneering inspiration and contribution to the martial 

arts through a Celebrity Tribute Roast. She also was there to promote, 

along with other women martial arts pioneers, the debut of 

the book, Women of the Sport Karate Museum. 

Jerry Smith: A Martial Arts Legacy of Innovation and 

Dedication 

Jerry Smith, a former professional 

full-contact fighting 

coach, left an indelible mark 

on the world of martial arts. 

As the co-founder of the 

Black Karate Federation 

(BKF) and the visionary behind 

The Five-Level Method/ 

Shorin-Ju Kenpo, his story is 

one of perseverance, innovation, 

and empowerment. 

Born on August 17, 1942, 

Jerry Smith’s journey in martial arts was a testament to his unyielding 

dedication. He rose to prominence not only as a three-time 

international champion in semi-contact karate but also as a mentor 

and trainer of world-rated full-contact fighters. His impact on the 

martial arts world extended far beyond the accolades he earned. 

In the late 1960s, a group of passionate martial artists, including 

Jerry Smith, gathered to train and exchange techniques. This 

diverse group, which included martial artists like Cliff Stewart, Ron 

Chapel, Steve Sanders, Donnie Williams, Karl Armelin, and Curtis 

Pulliam, would play a pivotal role in shaping the future of martial 

arts. Jerry Smith’s graphic design skills led to the creation of the 

BKF logo, and from this, the Black Karate Federation was born, 

with Steve Sanders 

as the first president 

and Jerry Smith as 

the first vice-president. 

The BKF opened 

its first official school 

in Los Angeles in 

1971, known as “The 

103rd Street School.” 

It became a hub for martial arts champions such as Joe Lewis, 

Cecil Peoples, and Benny Urquidez. This school even gained 

cinematic fame when scenes from the legendary martial arts film 

“Enter The Dragon” were filmed there, immortalizing Jerry Smith 

and the BKF. 

Jerry’s journey extended beyond the dojo as he became an 

illustrator for Black Belt Magazine in 1973. He also served as a 

tournament official at prestigious events like Mike Stone’s East vs. 

West Coast Team Championships. 

In 1980, Jerry Smith founded “The Five-Level Method,” a 

unique martial art training system. Born from his own fighting 

career and years of training professional fighters, this system emphasized 

physical conditioning, 

technique, mechanics, 

psychology, and academia. 

It taught not only fighting 

principles but also practical 

self-defense from every 

angle. 

Jerry’s dedication to 

martial arts extended to 

celebrity students, personal 

security work, and a roster 

of regional and world-rated 

fighters. His contributions 

were documented in various 

martial arts publications, books, and TV specials, including “Who’s 

Who in the Martial Arts.” 

Jerry Smith’s legacy continues through his students and the 

martial art he founded, Shorin-Ju Kenpo, which embodies his dedication 

to character development. He instilled values of discipline, 

perseverance, and excellence in generations of martial artists. 

In the annals of martial arts history, Jerry Smith’s name shines 

as a beacon of innovation, empowerment, and dedication. His 

teachings and legacy continue to inspire and empower individuals 

to reach their fullest potential, not only in martial arts but in life 

itself. Jerry Smith will forever be remembered as a martial arts 

luminary whose impact knows no bounds. 

To honor Jerry’s huge overlooked contribution to the martial 

arts, especially within the African American community, on October 

7, 2023 at the Sport Karate Museum Legend event he received 

a long overdue tribute from many legendary industry leaders. 


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SCHOOL PROFILE 

Martial Arts America — 

Rochester, NY: Nurturing 

Excellence for Over 40 Years 

Since its inception in 1980, Martial Arts America - Rochester, NY, under the 

stewardship of Matt Dorsey, has been an embodiment of dedication, excellence, and 

empowerment. Situated in Rochester, New York, this institute has been committed to 

imparting martial arts wisdom to both children and adults alike. 

Dorsey’s Success is Building the Leaders 

of Tomorrow. 

At the heart of their curriculum 

lies the art of Isshin ryu, 

Iaido, and Fitness Kickboxing. 

These diverse offerings 

cater to a wide spectrum of 

students, ensuring a comprehensive 

and holistic martial 

arts experience. 

Spanning three locations 

across Rochester, Martial Arts 

America has grown to serve its 

community effectively, touching 

the lives of around 350 

active students. The institute’s 

reach is a testament to their 

commitment to fostering a 

martial arts community that 

spans generations. 

Matt Dorsey, the driving 

force behind Martial Arts 

America, boasts an illustrious 

martial arts journey. 

His martial arts odyssey began in 1980, and since then, he has 

earned black belts in Isshin ryu karate, Tae Kwon Do, and Iaido. 

Matt’s journey is a testament to his unwavering dedication to the 

arts and his continual pursuit of excellence. 

Martial Arts America’s commitment to growth and progress is 

evident in their comprehensive offerings. With Black Belt Club, 

Master Club, and Leadership programs, they nurture a culture of 

continual learning and self-improvement. 

The institute’s efficient utilization of school management 

software applications enhances their administration and ensures 

a seamless experience for their students. Regular student newsletters 

reflect their dedication to transparent communication and 

community engagement. 

Martial Arts America’s digital presence is optimized for lead 

generation, with their website generating over 30 leads each 

month. This robust digital strategy underscores their forward-thinking 

approach to growth and expansion. 

Over the years, Martial Arts America - Rochester, NY, has 

achieved significant milestones. By teaching thousands of students 

over four decades, they have created a legacy of excellence 

that continues to impact lives. Their success stories are a 

testament to their commitment to fostering personal growth and 

empowerment. 

Their marketing strategies over the last 12 months have incorporated 

a multi-faceted approach, including direct mail, Facebook 

ads, and email marketing. These efforts have contributed to their 

sustained growth and engagement. 

As they look to the future, Martial Arts America’s developmental 

goals for the next five years are centered around continuous 

improvement. They aspire to enhance their services and further 

invest in staff development, ensuring that their legacy of excellence 

continues for generations to come. 


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SCHOOL PROFILE 

Master Kim’s Cuong Martial 

Arts: A Premier Martial Arts 

Destination 

Master Kim’s Cuong Martial Arts is one of the top locations 

for self-defense training in St. Louis, Missouri. Under his 

dedicated leadership and pursuit of his vision, Master Hun 

Kim has turn his school into a premier example of excellence 

in martial arts professionalism. 

Master Kim’s Cuong 

A New Home for a Thriving Legacy 

Master Kim’s Cuong Martial Arts recently found its new home 

in a expansive 12,000 square foot space, strategically located right 

next door to its previous location. This spacious venue was previously 

a Gold’s Gym, which closed during the pandemic. Master 

Kim, seizing an incredible opportunity, secured this new location, 

ensuring that his school could continue to thrive. 

Expanding Horizons 

One of the primary reasons for this move was to offer a broader 

range of programs to the community. Master Kim aimed to provide 

an exceptional summer camp, winter camp, and after-school program. 

In addition to traditional martial arts instruction, the school 

also offers an American Ninja Warrior program, ensuring that students 

have access to diverse, engaging, and challenging activities. 

Dedication to Community 

Master Kim’s commitment 

to the community 

is evident through his investment 

in after-school 

programs, which have 

not only sustained during 

the pandemic but are 

now on an upward trajectory. 

This dedication 

to youth development 

is mirrored in his focus 

on summer camps and 

after-school programs, 

showcasing his vision 

for a brighter future for 

children in the area. 

Birthday Parties: A 

Unique Experience 

Master Kim’s Cuong 

Martial Arts is well-known 

for its exceptional birthday 

party offerings. The 

school offers a thrilling 

experience for kids with 

a vast array of equipment 

and the opportunity to 

try martial arts during 

their special day. Master 

Kim’s expertise in creating 

memorable birthday 

celebrations is truly commendable, 

offering a fantastic 

value for families. 

Education and Trust 

One of the keys to Master Kim’s success is the trust he builds 

with parents. When meeting with potential after-school program 

candidates, he provides them with instructor guides and detailed 

program information. This transparent approach allows parents to 

understand the educational value and commitment to excellence 

Master Kim’s Cuong Martial Arts provides. 

Master Kim’s Cuong Martial Arts is not just a martial arts school, 

but a community cornerstone dedicated to enriching the lives of 

children and families. Master Hun Kim’s vision, hard work, and 

commitment to quality have transformed this school into a top 

notch martial arts institution. With a new and expansive facility, 

diverse programs, and a focus on community and trust, Master 

Kim’s Cuong Martial Arts stands as a shining example of martial 

arts excellence. 


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TEAMWORK 

The Power of Choice 

by Hanshi Dave Kovar 

Many consider the martial arts a source of power. Certainly it is that. However, power 

without principle is a temporary phenomenon and ultimately leads to dissipation of 

effort or failure. 

Long-term success in the martial arts 

industry, as in other industries, can be 

equally challenging for those with the 

added power of experience and those who 

are just starting in the industry. Short-term 

success can be achieved by many, but it 

is the few who are able to utilize time-honored 

principles that maintain 

long-term success. 

One of those principles 

is the power of 

choice. 

The power of choice 

lies in your ability to 

remember that even a 

difficult situation presents 

you with a number 

of options. Each day 

we make several 

choices with 

regard 

to our eating habits, personal 

style, leisure, and entertainment. 

However, many forget 

to choose mindfully. 

In other words, if you 

don’t like the way things are 

going, change how you deal 

with your circumstances. “The 

definition of insanity is doing 

the same thing over and over 

again and expecting different 

results.” 

You can put this power to work by simply being aware of the 

number of options you have available to you at any given time. 

If A is the power of choice: A= B + C 

Where... 

B is mindfulness of the infinite options 

C is the wisdom to choose the right option 

Remember, every choice you make affects the direction your 

life takes. Choose wisely. 

Gan batte kuda sai = “Always doing your best” 

Focusing on your business and teaching martial arts to others 

should be at the top of the list, but don’t leave your own training 

out of the equation! Take time to be a martial artist. 

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi 

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His 

systems have been implemented in hundreds of schools around the US. 


Photograph (right) byValleraTo

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Martial Arts World News Magazine is the definitive source 

for information, news, education, ethical business 

practices, product reviews and innovative developments in 

the world of martial arts business. 

We are always on the look out for notable, engaging and 

valuable stories for our readers! 

If you, your school, organization, event, product, or service 

has a story that might be of value to our readers, we’d love to 

hear about it! 


Contact us at: 407-895-1996 

or Email Editor@MartialArtsWorldNews.com

MIND MASTERY 

Why Publish a Book? 

by Grandmaster Jessie Bowen 

In 1986, as a support tool for my martial arts schools, I released my first training 

guidebook. I had no idea how powerful having work published could be. This was 

all before the digital age of self-publishing. Nevertheless, my training handbook was 

one of the instruments that helped me land a job teaching martial arts in a physical 

education class at Duke University, which I held for 28 years. 

Since then, I’ve published over 20 books, won numerous 

awards, and founded my own publishing company (Elite Publications) 

to assist self-publishing authors in achieving success. 

Producing and promoting a decent book that generates cash 

and promotes you as an author takes a lot of effort. If so much 

goes into self-publishing, you may wonder why you should 

bother. Different people have different reasons for 

writing a book. Some of them have a great idea 

for a book, often a fiction book, and they have 

always wondered if they could really write and 

publish it. It could be a life-long dream. There 

are other reasons as well, and ones you may 

not have thought of. 

Increase Authority—If you are a martial 

arts instructor, coach, online business 

owner, trainer, or niche blogger, 

writing a book is 

a fabulous way to 

improve your perceived 

authority in 

your industry. In our 

society, authors 

enjoy high status. 

Therefore, writing a 

quality book automatically 

increases 

your authority in 

your field. 

Grow your audience—Adding a book to your business model is 

just another way people can find you and the advice they seek. 

Increase your income—A book is just another way to offer your 

expert advice to a broader audience looking for help. It gives you a 

way to help more people and bring in more income while you do it. 

Create a career—Not a coach, online business owner, or blogger 

yet? Or maybe you don’t want to do those things, but you want 

to share your knowledge or creativity with the world while making 

a good living at it. Many people are now making a full-time living 

writing and self-publishing books. If they can do it, so can you! 

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the 

American Martial Arts Association Sport Karate League and Hall of Fame, and has been a member of the Duke University 

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness 

Meditation for Martial Arts, as well as several other books, programs, and audio CDs on meditation and success training. 


Photograph (right) by graffoto8

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GROWTH HACKS 

14 Trend Marketing Strategies 

To Elevate New Leads Fast 

by Mr. Sean Lee 

Trend marketing strategies for martial arts school owners at this moment should be 

aligned with the latest industry trends and the evolving needs and preferences of your 

target audience. Here are some strategies to consider: 

1. Health and Wellness Focus: 

Promote the physical and mental health benefits of martial 

arts training, emphasizing how it enhances fitness, reduces stress, 

and supports overall well-being. 

2. Personalized Training Programs: 

Provide personalized training plans for students based on 

their fitness level, goals, and preferences to cater to their individual 

needs. 

3. Self-Defense and Safety Workshops: 

Highlight the value of safety and self-defense classes, showcasing 

your school as a place where individuals can learn practical 

skills to protect themselves and others. 

4. Martial Arts for Kids and Teens: 

Target younger demographics by emphasizing 

the discipline, confidence, and focus that martial 

arts can instill in children and teenagers. 

5. Online Marketing and Social Media: 

Leverage the power of social media and 

online marketing through targeted advertising, 

influencer partnerships, and engaging content on 

platforms like Instagram, Facebook, and YouTube. 

6. Sustainable and Eco-Friendly Practices: 

If applicable, promote your commitment to 

sustainability and eco-friendly practices, 

aligning with the growing importance of 

environmental consciousness. 

7. Diverse and Inclusive 

Marketing: 

Ensure your marketing 

materials reflect diversity and 

inclusivity by showcasing students and instructors from various 

backgrounds, creating a welcoming environment for all. 

8. Engage with User-Generated Content: 

Encourage students to share their training experiences on 

social media using a unique hashtag. Repost and celebrate this 

user-generated content to build a sense of community. 

9. Mobile Apps and Technology Integration: 

Invest in mobile apps or platforms that offer convenient 

scheduling, training resources, and a way for students to track their 

progress. 

10. Community Involvement: 

Engage with your local community by offering free or lowcost 

self-defense workshops or hosting charity events, demonstrating 

your commitment to making a positive impact. 

11. Collaborations and Partnerships: 

Partner with local gyms, health food stores, or wellness 

businesses for co-promotions, helping you reach new audiences 

through cross-promotions. 

12. Video Marketing and Live Streaming: 

Create instructional videos, conduct live Q&A sessions, or 

live stream classes to engage your audience with shareable video 

content. 

13. Storytelling and Brand Narrative: 

Develop a compelling brand story that connects with your 

audience emotionally. Share your journey, successes, and the positive 

impact you’ve had on your students’ lives. 

14. Competitive Edge: 

Highlight what makes your martial arts school unique, whether 

it’s a specialized discipline, renowned instructors, or exceptional 

facilities. Emphasize what sets you apart from the competition. 

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools 

and specializes in online and social media marketing using his extensive professional experience in 

sports and martial arts marketing, contract negotiation, and investment. 


BE RECOGNIZED in future editions of 

Martial Arts World News Magazine. 

Our goal at Martial Arts World News Magazine is to 

support our industry and help you grow your martial 

arts school. It’s incredibly useful for our readers to hear 

about YOUR specific experiences and results. 

You are part of a wonderful industry and community 

with Martial Arts World News Magazine, and now, you’ll 

be able to share and contribute to that community in a 

richer and more meaningful way than ever before! 

Share Stories About: 

• Achieving a New Rank 

• Opening a New Location 

• Winning an Award 

• Discovering a Successful Marketing Strategy 

• Building a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find valuable! 


Or send your story ideas to Editor@MartialArtsWorldNews.com

NINJA BUSINESS TACTICS 

Compassion and the 

Martial Artist 

by An-Shu Stephen Hayes 

I truly believe you can only give as much compassion as you can afford. When you 

are very strong, you can afford to show a lot of compassion. Not very strong? You risk 

your compassion being perceived as weakness, and you are vulnerable to suffering 

intolerable loss. This is one irony of martial arts training: the better fighter you are, the 

less you seem to need to fight. 

I wanted to study martial arts when I was a youth, to be ready 

to stand up for those unfairly abused by bullies. Does 

that make sense to you that I would want to 

learn “how to win fights” as a way to encourage 

more compassion and peace in the 

world? 

As we study how to be protectors, we 

might find it easier talking about compassion 

than actually putting those insights 

to work. Theory is easier than practice, 

especially when it comes to making 

space for people who may annoy us. 

There are two aspects of compassion. 

First there is “feeling of compassion”. 

You look at others and empathize with 

their feelings and perspectives, 

understand why they do or 

say or think what they do, 

and wish them a better 

experience. 

Second is “application 

of compassion”, 

where you 

know how and 

when to offer a 

helping hand – 

or in some cases a loving kick in the rear end. 

Compassion is a skill. Developed over time, it gives us an 

increasing appreciation of the human condition and cultivates a 

set of skilful means for handling the challenges of life inside and 

outside the dojo. We are less likely to short-circuit to violent treatment 

of others when we understand their confusion or pain – 

maybe we can rise above taking their hostility personally. We are 

so well-trained and powerful that we are less likely to fear and 

be threatened by those who are dominated by fear and threat in 

their lives. 

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali 

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential 

living martial artists in the world” by Black Belt Magazine 


Photograph (right) by ronstik

CLASSIFIED 

Browse the Martial Arts World News 

COMMUNITY MARKETPLACE 

Do You Have Items to Sell? 

Is There Something You Need? 

Selling Your School? 

Looking to Buy a School? 

Are You An Instructor Looking For a 

Career in The Martial Arts? 

Are You a School Owner 

Looking to Hire Instructors? 

MartialArtsWorldNews.com 


EXTRAORDINARY MARKETING 

Fire Those Who “Suck the Life” 

from Your School (Part 1) 

by Grandmaster Stephen Oliver 

I was listening to Tom Peters one day and he was talking about an accounting firm that 

took a rather radical approach to building their business: they fired the bottom 30% of 

their clients! 

They sat down, took a look a their client roster, and evaluated 

them on the basis of several factors: 

• Is this someone that we enjoy working with, who adds value to 

our practice and who enhances our business? 

• Is this someone who pays on time and contributes at a level 

proportionate to the time they take to service. 

I really hate to admit it, but I used this idea 

rather aggressively a few years back, and 

gee, it really worked. 

How did I go about this? 

Well, I had a branch that had been 

doing extremely poorly. Things just really 

hadn’t been run properly. Unfortunately, 

my staff really enjoyed working out, but 

didn’t care much for marketing, or even for 

paying attention to student retention. 

When I personally took over 

the location, there were major 

problems, to say the least. 

Radical changes upset 

many (if you can say many 

with the tiny active count 

they had accrued). 

As usual, the major 

problems come from the 

Black Belts, followed by 

the Brown Belts. 

Maybe I was just in 

a bad mood, but I basically 

made radical changes. 

When senior students complained, 

I explained as nicely as possible that it was my way or the 

highway. They would either adjust and be supportive, or find some 

other place to be happy. 

Sure enough, I irritated or just plain fired about 24 people. Then 

guess what? The school got to be a lot more fun. The negative 

undercurrents disappeared, and the school went from 95 to 310 

students in about 12 months! The really loyal Black Belts chipped 

in and suddenly became strong leaders when space was made for 

them, and the negative energy was erased. 

I was speaking to a very well-known industry leader several 

years ago while holding a seminar for and teaching his staff and 

associates. He actually suggested that he wanted to eliminate the 

parent seating area in his school to “keep the parents from sitting 

there bitching about things the entire class.” 

One way you could evaluate this comment is that there must 

be a really mediocre level of student service overall in that school, 

if the complaining parents were prevalent enough to actually consider 

eliminating the seating area. 

However, I’d be the first to admit that no matter how good you 

are, there’s always that bottom 5% who, no matter what you do, are 

going to be negative — and a certain group for whom your philosophies 

and theirs are just never going to completely align. 

You may be far better off to address the bitching/ moaning 

crowd head-on whenever possible, one on one, never in groups. 

Before you do, take an OBJECTIVE look at what’s going on. You 

might find they are RIGHT. If you’ve dropped the ball on service 

with this family, generally been sloppy in your follow-through, or 

just haven’t performed at your peak, then by all means, admit it, fix 

it, regain trust and create a friend. Those who complain — if treated 

properly and paid attention to at the right time — can become your 

most loyal students. 

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of 

Mile High Karate schools, and founder of the Martial Arts Wealth Mastery Program. 


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PILLARS OF SUCCESS 

Network Like Successful People! 

by Grandmaster Y. K. Kim 

You cannot see behind your back, unless you have a mirror. You need another’s point 

of view to see yourself much clearer. A network is the best resource to help you solve 

a problem, as long as they are positive and counsel you with wisdom. Invest your time 

and energy to build a winning team, and listen well to their advice, to help you reach 

your dream. 

Successful People Have a Network Mindset! 

Successful life begins with a successful network; the purpose of 

social media is building a successful network. Building 

a successful network means creating a successful 

future. 

Network positively: Choose positive and intelligent 

people. Motivate, recognize, and support 

one another to build a successful network. Positive 

networking creates a productive future. 

Network wisely: Choose confident and wise 

people. Treat other people fairly, not equally, depending 

on their abilities, strengths, talents, skills, 

and education. On top of that, recognize and admire 

others with respect, understanding, and true care. 

You will have reliable relationships. 

Failures Have a Destroying 

Mindset 

Network negatively: Associate 

with pessimistic people, criticize 

and discourage others, and you 

will destroy many relationships 

and make lots of enemies. 

Network carelessly: Associate 

with stupid and careless 

people, and you will do stupid 

things together. You can’t have 

any reliable relationships. 

Can you network like successful people? 

1) Invest your time to find positive and wise people and treat 

them fairly. Think twice about the consequences before speaking 

or acting, and put yourself in other people’s shoes. You will be 

surprised. You will have many reliable relationships. 

2) Recognize others genuinely, care for them deeply, and treat 

them fairly until it becomes second nature. 

3) Practice The 5 Pillars of True Success. It will guide you to network 

positively and wisely. 

*This is an excerpt from the book The Five Pillars of True Success 

in the section on The Top 10 Successful Habits. 

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written 

over 30 books on martial arts, business, leadership, and success. He has won numerous public service 

awards and is the founder of the leading martial arts marketing and management company in the US. 


Photograph (right) by Caiaimage/Martin Barraud

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STAFF DEVELOPMENT 

15 Gym Myth That School 

Owners Should Know (Part 3) 

by Grandmaster Zufi Ahmed 

Once again, remember, these are some of the ideas that your prospects and students 

have, so being aware can help you to educate them better and endear them to all that 

your school truly provides. 

Myth #11: Supplements Can Replace A Good Diet Supplements 

can never replace a good diet. They are made to add to a 

good diet, not replace it. The body prefers whole foods and they 

are actually absorbed better than supplements. Combining a good 

diet with supplements is recommended and will provide the best 

results. Supplements Can Never Replace A Good Diet. 

Myth #12: You Can Eat Anything If You Train Without Gaining 

Fat If a person doesn’t eat correctly, they run the risk of gaining 

fat whether or not they train. Performing cardio 

helps rid of the fat, but it can be mind boggling 

performing endless amounts of cardio to fight off 

all the fat gained from bad eating habits. Having 

a small cheat meal every one to two weeks is recommended 

and will keep you mentally in check. 

Myth #13: Eating Any Food At Night Is Bad It 

is important to eat at night before going to sleep, 

so the body has the needed nutrients throughout 

the long sleeping period. Eating high fat foods is 

definitely bad and should be completely avoided. 

However, consuming protein-rich foods that 

contain a slight bit of fat and foods with 

complex carbs is highly recommended, 

as it helps the body recover and restore 

its energy reserves. 

Myth #14: Machines Are Better 

Than Free Weights It is common to 

see ads about new fancy machines 

that are supposedly better than free 

weights in every aspect. Those are always false, as machines, 

similarly to free weights, have just as many disadvantages as they 

do advantages. Combining free weights with machines is best, 

as you obtain the best of both worlds. Free weights allow for free 

range of motion and the use of stabilizer muscles. However, the 

risk of injury is high because incorrect movements out of the range 

of motion can easily occur. Machines on the other hand have less 

range of motion most of the time, but they often minimize the risk 

of injury because of the fixed range of motion. However, injury can 

still occur. Also, most trainees have differences in their anatomical 

structures and the fixed positions that machines provide might not 

fully suit the trainee. In such cases, the particular machines should 

be avoided to prevent risking injury. News Flash – Body Weight exercises 

use more muscle groups, have a strong body not a strong 

arms and a weak back, unless you like casualty! 

Myth #15: Training Like A Pro Bodybuilder Is Best Most pro 

bodybuilders have been training for many years and are taking 

drugs. What works for them doesn’t necessarily work for everyone 

else. Each individual has a different body and needs to adjust 

their workouts according to that. Duplicating a pro bodybuilder’s 

workout will not make a person look like a pro bodybuilder. It 

takes many years of hard training, proper eating, and dedication 

to gain loads of muscle mass. There are no shortcuts that lead to a 

bodybuilder-like physique. There Are No Shortcuts That Lead To 

A Bodybuilder-Like Physique. It doesn’t hurt to take advice from 

a pro, but that advice should be first analyzed and researched 

before included in your workout regimen, to see whether or not it 

is acceptable for your level of training and if it would benefit you. 

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial 

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban. 

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten 

locations across Texas. 


Photograph (center) by monticelllo

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THE WAY OF THE SAMURAI 

The Best Block 

Is No Block At All!! (Part 2) 

by Shihan Dana Abbott 

Remember, a block is the last defense and one that is not usually put into effect until 

all other avenues of protection have failed. 

The failure to get out of harm’s way, deflect and or block the 

weapon is mainly caused by the person’s inability to recognize 

danger before it is too late. The more one understands the concepts 

of protection, defense, focus, timing, rhythm and balance the 

easier it is for them to recognize oncoming strikes and acting on 

them before they become too close for comfort. 

With this concept understood you should know that you must 

be out of the way of the weapons path. It is now our endeavor to 

instruct you on the “ins and outs” of protecting yourself against an 

opponent who is wielding a dangerous weapon. 

To successfully compete against and hopefully best an armed 

opponent without a weapon you must first think of 

utilizing large amounts of energy. That is, to be 

“the fastest you can be” within the guide lines 

of balance and focus. Most people do not 

understand the depth of 

weaponry and neglect 

to realize that even if you 

think about all the movements 

and techniques you 

must physically practice 

them over and over until rote 

memory sets in. Moreover, 

most people refuse to learn to 

such a heightened plateau because 

they find it is too challenging 

for them mentally 

and physically. 

But, for those who want 

to go full circle and be able to 

defend, fight or compete with 

or without weaponry they must learn to integrate the theories and 

techniques at full speed….and that is, if you use simple blocks and 

deflections with a weapon you must also follow those same basic 

moves without one. The person who does not have the luxury of 

having a weapon in their hands must compensate for that fact by 

being faster than their attacking opponent. They have the choice 

of either running for safety, attacking first or countering thus giving 

them the upper hand for that brief moment. 

That brief moment or “window of opportunity” is short lived 

therefore; you must go in for the shot, point or kill without hesitation 

and unwavering focus, speed and energy. Anything else 

would put you into difficulty and most people wielding a weapon 

will not offer you a second chance to get the upper hand. 

It should be noted that fancy movements will not work on an 

opponent who wants to win the match or take your life. Your defensive 

movements should be simple, to the point and executed with 

perfection in order to achieve the desired results. 

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education in Tokyo. He has 

published five books and designed a US Patent. Abbott has also conducted seminars in over 30 countries and obtained 

his black belt at the Hombu dojo in Yokohama. He currently offers online classes on LearntheSword.com, his unique 

swordsmanship academy. 

74 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 6 Photograph (right) by Shutter2U

www.ExtraOrdinaryMarketing.com

MASTERING MODERN BJJ 

The Mat Never Lies! 

by Master Carlos Machado 

The measure of progress is not related to who has the upper hand one day or 

another, but to the degree of consistency someone applies to their time on the mat, 

whether practicing a drill or rolling with a partner. 

The outcome of who taps whom or who smashes who is not a 

factor, although it can be a reference. What counts the most is the 

ability to put into execution the moves one learns while doing drills, 

initially without resistance, and later on with increasing difficulty. 

The gap between learning a move and the ability to execute 

that same move against a resisting opponent is called threshold. 

The only way someone can push the threshold is through gradual 

steps. The slow and steady approach will eventually turn into the 

fast and furious approach. Between the two extremes lies the 

truth of the mat, which always reveals itself at every session. The 

one who succeeds the most is not the one who gets right every 

time, which is not always the case, but those who continually push 

the threshold higher and higher towards full completion. 

When the focus is on threshold, the student does not 

worry whether he/she taps or sweeps someone, but 

on how far he or she can stretch the line towards the 

finish, which on the mat means start and finish a 

particular technique. 

Any sequence of a jiu jitsu skill follows three 

stages: Set up, transition, and completion. Every move 

that exists follows this sequence. Many can start 

but can’t finish, many can finish but can’t 

start, while many can start and finish but 

lack the transition in between the two. 

In the end it is all about connecting the 

dots, in gaining inches and preserving 

every gain. Those little bits of progress 

allow a person to continually 

push the threshold closer and 

closer to the desired outcome. 

In the greater scheme 

of things, jiu-jitsu should be 

considered the art of frustration, and done right, it is about 

frustrating first the opponent. If you can’t defeat him/her, make 

them work harder than you ,to sweat more, to get more tired. 

Once that part is done, focus on the transitions, the ability to get 

out of positions most get stuck with, while improving the ability 

to break someone’s balance in the process. And finally, before 

any submission is to be attempted, let weight distribution be the 

key, adding pressure to everything, from smashing to squeezing. 

Once those are accomplished, the submission is no longer 

the target, but the consequence when all the right strategies are 

played out. 

Not every day will be as planned! Some days you will be the 

hammer, while on others you will be the nail! Enjoy every bit of it, 

and remember that a bad day on the mat will always beat a bad 

day in the office! 

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United States of America. 

Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early 

1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest & growing BJJ 

organizations in the world today. 


Photograph (right) by swilmor

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Have Your School, Organization, 

Accomplishment, or Event Featured in 

As professional martial arts school 

owners and instructors, it’s important 

that we stay up to date with the 

latest tools, tactics, and strategies 

for operating a successful martial 

arts school or organization. 

We here at Martial Arts World News 

Magazine are on an unstoppable 

mission to help our industry grow, 

and one of the best ways to do that 

is by sharing “what’s working” and 

what’s not. 

So, we want to feature schools, 

school owners, instructors, 

organizations, students, and industry 

contributors that might have a story 

our readers would find valuable! 

No story is too small or too big for 

consideration so long as there is 

value to our readers. 


Send your Story Idea to us. 

Email Editor@MartialArtsWorldNews.com 

Or Contact us at: 407-895-1996 

• One of your students 

overcame great obstacles 

to achieve their black belt? 

Awesome! 

• You’ve opened a new 

location? We’d love to hear 

about it! 

• Your martial arts 

association just set a new 

record? Great! Send us 

some information!

the 

like a champ 

experience 

breaking 

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C H I P T O W N S E N D 

14x ISKA World Champion, Multiple World Record Holder 

"I knew Break Like a Champ could really help our school. We 

had been doing several things incorrectly in regards to 

breaking, with material selection and holding techniques. 

BLAC has made such a huge difference in our school! In a few 

months, we will have made back what we spent just by being 

associated with BLAC! I really believe BLAC will add 

tremendous value to any school!" 

-Chance Burleson, owner Chance Legends Dojo 

h a m p i o n p a c k a g e 

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1 Hour - Beginner Level Class 

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"It doesn't matter the size of your school, the demographics or 

ranks of your students, Chip Townsend helps with all aspects 

of running a successful martial arts school!" 

-Justin Cuellar, Owner of Atalla County Martial Arts

NEXT LEVEL STRATEGY 

Developing Love and 

Compassion 

by Shihan Allie Alberigo 

I got an overwhelming response from the article on “Developing Your Spiritual 

Connection”. An individual saw me in town and told me that the lesson on developing 

compassion actually is changing her life. She took the plan has been using it daily to 

make herself a more empathetic and loving person. My heart was touched. 

I hope that through this series of articles 

I will be writing that many other people may 

find benefits in this unique philosophy. Buddhism, 

Christianity, Hinduism, Catholicism, 

Taoism, Judaism as well as all other religions 

have one common goal and that is to be 

a loving, compassionate and empathetic 

individual. Imagine what a euphoric world we 

would live in if everyone just practiced 

a bit of these philosophies. 

I propose that you follow 

a martial arts practice that I 

teach in the L.I. Ninjutsu 

Centers regularly. 

This practice should 

be done for a 

minimum of 30 days 

and is called “The 

Random acts of 

Kindness.” This was 

developed by a team 

of martial artists and is 

a take off from the motion picture 

“Pay it forward.” Perform 3 acts of 

kindness to 3 different individuals. 

One a family member, the other 

an acquaintance and last but not 

least, a perfect stranger. Now of 

course when dealing with strangers make sure that you are careful 

about whom you deal with and in what manner. The good deeds 

or “Random acts of Kindness can be anonymous or you can let the 

person know. The acts themselves could be as easy as holding a 

door, paying a toll for the car behind you or cutting your neighbors 

lawn while they are on vacation. You may take a home cooked 

meal to an elderly person or invite them to a family function. How 

about going to the local soup kitchen or a senior citizen home and 

helping develop the music program. You can come up with some 

on your own. 

Here is the fun part. If someone does know that you did the 

good deed for them and wants to thank you, you in return tell them 

that they have to pay it forward to three other people following the 

same rules. Keep track and get back to me. Let’s make the world a 

better place one good deed and person at a time. Please keep me 

posted on your progress. 

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu 

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur 

with one of the first online coaching companies. 


Photograph (right) by fizkes

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COMPLETE MARTIAL ARTS CONCEPTS 

7 Keys to Authenticity In 

Branding Your School (Part 1) 

by Professor Willie “The Bam” Johnson 

Everyone is a brand but they just don’t realize it. 

All big brands start as a personal brand company like coca cola, 

Mcdonalds, and Starbucks and then they place great importance 

in marketing and promoting their brands as well as protecting them 

and from that they make billions of dollars. They can do the same 

thing by emulating what the big boys do and the authenticity is 

based on what your destiny is, what dreams you have, what skills you 

have developed and what value you live by and bring to your job. 

1. Authenticity 

This is all about being true to yourself, being honest and 

respected for what you bring to the world based on 

your experiences and values. This sort of brand 

focus brings life to whatever system of martial arts 

you teach. For example, the Gracie legacy is defined 

by the Gracies family’s experience and that 

is what makes their brand powerful. Bruce Lee 

also once said “The individual is more important 

than the system.” That is just another way to 

show you the value in your personal 

branding. So do you as the hip 

hop believer brand founder 

Russell Simmons once said. 

2. Leadership not 

management 

We live in the age of 

leadership which is all 

about leading by example, 

not cracking the whip to 

demand that people do 

things. People move faster 

and are empowered by our 

actions. They naturally want 

to emulate that example as 

Franklin Covery said in his book Principle Center Leadership. 

Individuals and organizations survive, thrive and transform by 

holding onto principles just like those you’re reading. Principles 

are the tools that teach others how to function well beyond their 

leaders. They learn to take ownership for all they do running your 

business like it is theirs because their own personal unique brand 

adds power to our own brand. 

3. Thinking out of the box 

Creative and innovative thinking is the only way for any 

progress to grow beyond its own industry; it must transcend into 

pop culture and beyond. It has to satisfy and desire the need for 

invisible the from all walks of life even if they cannot enter your 

doors. And once again the root cause of being your brand that really 

is your mission statement should provide solutions to societal 

problems. For example, I created the kung fu hip hop curriculum. 

It was created to help the next generation of kids and teens avoid 

my path. Along with that, I and my family created street combat 

to deal with the violence that plagues our world to help kids and 

teens change the path chosen. And finally then our diva empowerment 

program that is based on my wife being attacked and raped 

in college, so all our moms can learn to be tough but tender. 

With all these curriculum used to empower others outside our 

core curriculum its nothing to stay relevant as a brand. 

More to come next issue. 

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seven-time sport 

karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television shows. He is also 

the national spokesperson for the Stronger than Drugs Foundation and the Champions Against Drugs. 


Photo (right) by Olivier Le Moal

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THE MILLIONAIRE SMARTS COACH 

Strategies for Success (Part 1) 

By Lee Milteer 

Clearly, we are living at a time none of us, as business owners, ever imagined. 

The ever-changing landscape of our current reality 

forces us to deal with restrictions put upon us, as 

well as challenges that seem so out of our control. In 

times like these we must sincerely gather our own grit, 

resilience, and determination to keep making good 

decisions. It is helpful to leverage the words of the 

“philosopher king” Marcus Aurelius: “The impediment 

to action advances action. What stands in the way 

becomes the way.” WE HAVE THE POWER WITHIN to 

find a way to turn every negative into a positive. 

“The obstacle is the way.” No matter how bad 

or seemingly undesirable a situation becomes—we 

can always practice virtue, using the situation as 

an opportunity to be our best selves. We do not 

control when things get hard, but we always control 

how we respond. We can show patience, courage, 

humility, resourcefulness, reason, justice, and 

creativity. The things that test us make us who we are. WE 

CAN grow stronger and better with every obstacle we 

face. WE CAN rally to every challenge and thrive 

as a result. With this all said, we must get serious 

about our own accountability strategies. Daily 

you have to remind your TEAM of the brutal 

fact that your company ONLY gets paid for 

RESULTS for your customers, clients, and 

patients. Entrepreneurs are on a RESULTS 

economy, not a time economy like people 

who have “jobs.” You as the Business 

Owner need to have task-oriented 

behavior versus emotional 

behavior. Without the taskoriented 

behavior, it’s much 

harder to make your 2021 

goals become real. 

Set Up Accountability for 

Your Progress. Find someone 

in your life that you trust enough to hold you accountable. Many 

entrepreneurs con themselves by doing busy work instead of profit 

work in their businesses. Or get lost in social media, wasting precious 

creative energy that could be used for profitable ventures. 

Keep this very important rule of success in mind: There are real 

consequences for not doing the right work at the right time. Your 

lack of personal responsibility will show up in many ways including 

your bank account, lack of self-care, stress in your relationships, 

and a host of other aggravating & annoying problems. 

Create a Vision. Everyone needs a clear roadmap to where you 

are going and all the details of how to get there. Yet most people 

wing it, with no serious time spent creating an effective action 

plan. If you look at all the high achievers in your profession, you’ll 

notice that they plan their work and work their plan. High achievers 

are very aware of the fact that “luck” means being prepared to 

take advantage of situations that come unannounced. 

Take Action. The people who take purposeful, directional, and 

persistent action, are the ones who achieve their aspirations. Take 

action on at least one of your goals every day. 

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV 

personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources. 

Visit www.milteer.com 


Photograph (right) by Olivier Le Moal

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BUDO PHILOSOPHY 

Ideology or Biology? (Part 2) 

by Shidoshi Alfredo Tucci 

The negation of biology seems a constant in our days. 

An ideological constant, of course, that responds to a pendulum 

effect, in which the emphasis of everything in general 

declines towards the feminine. I have written ad nauseam 

about these contradictions and their absurdities, now and in 

the past, and I don’t wish to be repetitive; today my intention 

is to point out two very concrete points, which are probably 

the largest sources of neurosis existing in the first world, 

namely: The denial of biology, which may only be overcome 

by another lack, that of ignoring the power of the invisible 

world, that is, spirituality. 

We are bent to describing our world in a small 

way, reducing it to the material and rational; 

as a result, developed societies are 

becoming more emotional, sentimental 

and neurotic, while, curiously, we remain 

vested with the absurd certainty that we 

are primarily rational beings. Against that 

background, it’s hardly surprising that we 

have such a high suicide rate and that antidepressant 

drugs and opiates in general 

have become a huge problem in societies 

such as North America. Problems classified 

as “mental” are the most serious pending 

task of our days. 

As a Master of mine said, 

contradictions in termini are 

ticking time bombs and sooner 

or later they explode. Any 

ideology that goes against 

the natural order will inevitably 

decay and be exposed 

and judged by history, which 

on the other hand does not 

mean anything, because, 

as the old Spanish saying 

has it, “man is the only 

animal capable of stumbling 

twice with the same stone”, that is, capable of making 

the same mistake over and over; and on top of that, man has a 

very faulty memory. Normal. 

The only possible solace is, as usual, individual. Keeping lucidity 

and memory is a personal exercise, because the masses always 

take the streets with only one thing in mind, to shout “long live 

x…!” or “down with x...! And in general, they do it predominantly 

impelled by their emotions or their guts, although giving form of 

intellectual discourse to such outbursts looks good today. 

No, gentlemen, nothing justifies foolishness or stupidity. 

Use your head for what it’s worth, read, inform yourself, and 

reflect. Don’t believe anything just because someone says 

it, whoever he or she is, including myself; because the more 

options you study, the more possibilities you have to decide 

freely. Let’s render unto Cesar what is Cesar’s; use your head 

to think, not to believe that you know something dispatching 

any issue with a quote, or sailing the rolling sea of knowledge 

in a boat made of badly-crafted scraps of other people’s experiences 

or extemporaneous achievements, sewn together in 

haste and nonsense. 

Stop identifying yourselves only with your head and, occasionally, 

only when it presses, and on the slant, with other peremptory 

parts. We are ovoids of energy, spirits living a material experience, 

beings nevertheless subject to biological commands and not 

conscious imperatives. 

Raising the human condition is always a personal exercise, 

the only job and task for which in the end we are transiting these 

byways, not to make money, or screw out people with our bad 

temper. Raising the human condition goes through the development 

of awareness of who we are and through learning to live in 

it, giving the best of ourselves to fulfill our personal design, that 

each one has his own. To turn a deaf ear to our spiritual essence, 

because materialism is fashionable, is as idiotic as to deny and 

ignore the commands of our biological nature, the hardware on 

which we necessarily process our applications, because, believe 

me, whatever they say, apple trees bear apples ... and pear trees 

bear pears. 

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing 

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several 

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain. 


Photograph (right) by Inside Creative House

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MASTER THE BASICS 

Three Ways to Bring Excitement 

Back into Your Classroom 

by Master Tina Bane 

1. Energize Yourself. 

It all starts with you. If the teacher is bored, 

the students will be bored. If the teacher is 

serene, the students will be serene. 

You have to get excited about teaching 

again. How? By finding or creating something 

new and exciting to you, so you are excited 

about sharing it with your students. 

2. Energize Your Presentation. 

Even if you present the same techniques 

that you’ve taught for years, the same techniques 

your great-grandmaster taught your 

grandmaster hundreds of years ago, you can 

present them in a new and exciting way. 

A. Ki-hap! Yelling adds excitement. 

B. Encourage your students 

to clap – when they line up, clap and chant a school 

cheer. When someone answers a question or 

demonstrates a technique, cheer for him. 

C. Do more activities for a shorter period 

of time. Instead of practicing 3 drills for 10 

minutes each, practice 5 or 6 drills that 

teach the exact same thing, but only last 

5 minutes each. 

3. Energize your 

Content. 

Add a mental and moral 

component to every class. 

If we teach just physical 

techniques, we tend to develop 

street fighters who know 

HOW to fight, but not WHEN to fight. 

In addition, most people don’t 

get into fights in our modern, civilized 

society on a daily, weekly, or even monthly basis. However, 

they do face physical, mental, and moral challenges 

every day. If you focus your curriculum on overcoming the 

challenges of everyday life, it will be more relevant and more 

exciting to your students. Everyone wants success. The 

martial arts are the greatest way to integrate physical, mental, 

and moral fitness into a proven success philosophy that is 

both fun and exciting. 

Teaching this kind of curriculum is exciting for both the instructor 

and the student. It is constantly challenging for the instructor 

to come up with new and interesting ways to apply the techniques 

to life, and it is motivating for the students to see how they are 

improving themselves on a daily basis. 

The most difficult part of this whole process is developing the 

philosophical basis for your teaching, and then organizing it in a way 

that is effective for your students as they progress through the ranks. 

Fortunately, you don’t have to reinvent the wheel. Contact an 

AMS marketing consultant for more advice on building an innovative 

and exciting curriculum at 1.800.275.1600. 

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school 

with successful after school and summer camp programs. 


Photograph (right) by JackF

Lee Milteer is an Internationally known and celebrated 

Entrepreneur, Visionary, Best Selling Author, Award winning 

Professional Speaker, TV Personality, and Intuitive Business Mentor. 

Lee provides business and success advice and resources to nearly 

250,000 people around the world. 

Reclaim the Magic 

will evoke a consciousness 

shift and an awakening 

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heart’s true desires. is 

book will give you the tools 

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natural birthright power as 

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Success is an 

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will empower 

ANYONE to 

achieve new levels 

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control over their 

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INSTRUCTIONAL EXCELLENCE 

The Value of Tournament Teams 

by Grandmaster Tim McCarthy 

Tournaments are a double-edged sword. 

I can speak from experience that they are a powerful 

motivational tool: When you have a tournament coming, you 

train harder and longer to be prepared. That is a very positive 

benefit. They can also have negative benefits in that I’ve seen 

many students quit the martial arts because of the behavior 

they have seen at tournaments. 

Whether I was a student or a teacher, the schools I attended 

always emphasized discipline and respect. We were taught 

to respect our opponents (actually partners in training), the 

officials, and all senior ranks. Unfortunately, not all masters and 

instructors are able to hold themselves to the high standards 

I was taught. When students or parents of students see high 

ranking members of other schools behaving badly, it reflects 

badly on the martial arts in general and brings into question the 

principles we profess. Whether it’s other competitors 

displaying bad sportsmanship, referees blatantly 

cheating, or instructors and masters making a 

scene with emotional tirades (or even fights), the 

bad behavior can do more harm than good for 

participating students. For those reasons, you 

must choose your tournaments carefully, attending 

only those with like-minded leaders. 

That being said, I believe it is important to 

have a competitive outlet for your students. Some 

schools focus on competition and develop students 

able to compete on the national or 

international stage. If that’s your focus, 

I applaud you, your students, and your 

accomplishments. Other schools just 

attend local tournaments, and find 

fulfillment there. Some organizations 

even hold their own internal 

tournaments to avoid some of 

the problems I identified above. 

No matter how you choose to 

compete, I believe you are doing 

your students a great service. 

However, not all students are competitive and if you 

emphasize tournaments too much, you may be chasing some 

students away. There are many benefits to training in the 

martial arts and a competitive spirit is only one. I believe all 

students should learn to be competitive for the situations in life 

that require it, but I also believe that cooperation is better than 

confrontation. A competitive spirit is a great skill to acquire, 

but should not be taught at the expense of all others. For that 

reason I believe that competition in regular classes should be 

limited, and special classes for your Tournament Team is the 

proper outlet for the highly competitive students to get what 

they are looking for. 

Some might say that having a sparring class should be 

enough – maybe, but it depends on how that fits into your 

other classes. Some students might only come to sparring 

class, while other students might avoid sparring class like the 

plague. You have to evaluate your class attendance and your 

student retention rates to see if there is a certain time, level, or 

class requirement that causes more students to quit. You need 

to create a class schedule and curriculum design that works 

best for your goals. My goals revolve around getting the most 

students to gain the benefits of martial arts training. 

Some might say that limiting the amount of sparring in regular 

classes is “watering down” the curriculum. If you think like a 

fighter, that may be true. If you think like a teacher, you have to 

meet your students where they are before you can bring them 

to where you want them to be. 

I believe having a Tournament Team for the students with 

the competitive personalities is a proper outlet. You can 

provide them with the instruction they desire and the time to 

practice their skills with like-minded, competitive partners. You 

can provide them with a group identity so they feel they belong 

to a team. You can provide them with an outlet for achievement 

when they win medals or trophies. I believe it is an excellent 

way to help certain students achieve what they are looking 

for, without sacrificing the non-competitive students and their 

goals. Having a Tournament Team is a win-win scenario. 

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator with 

a master’s degree in education. He has been instrumental in developing two industry-changing programs, plus 

has directed and been featured in hundreds of martial arts videos and webinars. 


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BUSINESS BUZZ 

How to Plan for Success (Part 2) 

by Grandmaster Lawrence Arthur 

Black Belt Club is just one of the steps necessary to become a 

certified instructor. After a student has been training for four to six 

months, add them to a CIT (Certified Instructor Training) upgrade 

list. Again, make an appointment to sit down with their family and 

discuss how far they’ve come and the leadership skills they’ve 

been learning, and let them know that you believe they are ready 

for a bigger challenge in their training and that you want them to 

enroll in your CIT program. The bigger commitment you can get 

your students to make to your program, the longer they’ll stay with 

you. Don’t be afraid of asking for the commitment. The price should 

have an enrollment fee and an additional monthly fee. 

Who else would you like to speak with about making a bigger 

commitment to your program? Make a list of students and set up 

appointments to discuss programs like private lesson programs 

($500 per month for five private and group classes). Be sure 

to offer all your students the Ultimate Black Belt Program that includes 

absolutely everything forever, including all equipment with 

a new uniform every year, all testing fees, seminars, camps, tournaments, 

and anything else you offer through 4th degree black belt. 

This program may have a real value of $20,000 or 

more, but you can discount it for prepayment 

with a substantial savings of 20 –30% off. 

Another upgrade program would be 

their Next-Level Black Belt Program. 

Regardless of what level black belt they 

are, present them with a goal of achieving 

their next-level black belt or help them set 

their goal for mastership, and ask 

them to make the commitment 

by enrolling now. 

Make a list of all students 

that are currently 

paying you monthly and 

offer them a discount 

of 20–30% for prepayment. 

You should offer 

this to every student 

first and then reoffer it on a regular basis. Normally you’ll get 

about 20% of whatever amount of money you ask for, so if you ask 

for $5,000 per day, you’ll average $1,000 per day income. 

Don’t forget to make a list of students that don’t have all their 

training gear yet. This could also include parents’ training gear for 

at-home practice like a body shield or hand targets. Every program 

should have a training gear package that goes with the program, 

such as a basic “Success Kit,” which might include a small duffle 

bag, bag gloves, school t-shirt, beginner DVD, and a manual of 

curriculum and sell it for about $95. The Black Belt Club has a bigger 

package with a much larger bag, and includes all their safety 

equipment, targets, foam safety weapons, black belt curriculum 

manual, leadership manual, new BBC uniform, etc., and should 

retail for about $500. 

Each week have a planning session with your team to go over 

class announcements for this month, the calendar of events and 

who’s in charge of what, what money was supposed to happen last 

month that needs to be moved to this month, what marketing was 

supposed to happen last month that needs to be moved over to 

this month—any small monsters that we need to kill before going 

into this month. 

Try to identify your WHY for this month. Help your team 

get motivated by recognizing their personal “why” for going 

the extra mile and doing the extra work that it takes to become 

successful. Take some time as a group first, and then have mini 

meetings after to help them clarify their goals and motivations. 

Always finish your planning session with positive encouragement 

to everyone. 

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing 

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate 

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion 

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains 

martial arts instructors on proper business practices and is used by schools all over the country. 


Photograph by champpixs

MARTIAL ARTS PHILOSOPHY 

Garett and Mr. Harrison’s 

Wisdom – Stop, Maim, Disable, 

Destroy (Part 2) 

By Sensei Gary Lee 

I was running the exercise when Mr. Jim Carol Harrison and Garett’s Mother arrived. 

We stopped, and we all got up and bowed because a real legend had just entered 

the ballroom. 

Mr. Harrison asked me to stop the test and replace all the 

circled of 12 and 16 year olds and replace them with all black 

belt adults in the room. 

I replaced them all with black belts in the room, exactly what 

he asked me to do. I got adults who were dressed in Gi’s, plain 

clothes, people I knew were black belts, and 

even a couple police officers. It was about 

15 big adult men surrounding my son 

and we started all over with the drill. 

One of the first black belts I called 

to attack him, jump spins Garett 

against the Wall. It was hard, real hard! 

He gets up and walks over to Mr. Harrison 

crying and I heard him ask him, 

“Sir, what do I do?” in tears. Mr. Harrison 

said, “Do what you have to do, Son”, 

he said to him sternly. Mr. 

Harrison wiped his face 

and sent him back out 

to the center. 

The next attacker 

was a 

police officer 

friend of 

mine, a 

brutal 

type 

of guy. He grabbed Garett and would not let go, no matter what 

Garett did to symbolize the technique. So I stopped the drill, 

called a time out, and Garett went over to Mr. Harrison. 

He goes back in with the same police officer who grabs 

him very hard this time by the lapel of his Gi. This time Garett 

kicks him the groin twice, hits him in the throat, gouging his 

eyes, kicks the groin again, symbolizes breaking his little finger, 

symbolizes stomping his toes, sweeps him, jumps up lands on 

his chest, ridge hands the groin, “Texas Handshake” symbolizes 

ripping the eyes and then elbows his face. 

Then he gets up, stomps his groin, starts to walk away, and 

back heels the groin again. He then turns and bows to Mr. Harrison. 

The wisdom of the Great Jim “Ronin” Harrison – Stop, 

Maim, Disable, Destroy. 

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate 

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in 

the movie Sidekicks, and is the founder of the National Sport Karate Museum. 


Illustration (right) by ChrisGorgio

MANAGEMENT EXCELLENCE 

5 Points You Must Remember 

by Grandmaster Kirk Pelt 

Your planning for summer camp must be guided principles in order for things to be solid 

and go well. I think there are five points to remember when organizing in order to make 

summer camp memorable in the way that we want it to be memorable. These points or 

principles need to be kept in mind while you are planning the camp for success. 

The Five Points: 

1. Fun. This goes with everything including the operation of 

summer camp. This does not merely mean the activities like field 

trips and games, which I’ll also address. 

2. Engaging. The kids have to be engaged. You can’t 

play Dodgeball for an hour and a half. That’s not going 

to work. 

3. Competitive. We all know this. So throughout 

camp, have different ways that the students 

will be competing in good ways, not in bad ways. 

Who’s the team leader today? Who’s gonna be 

the team leader tomorrow. It’s based on what 

you do today. Competition that makes the student 

do more and try harder. 

4. Recognition. We know this psychology, we 

teach it in the class. Recognizing students in the 

summer camp builds that tight bond. Of 

course, you’re always their instructor, 

but it builds a bond for that student 

and instructor to where there’s a 

bigger respect and they want to 

do better for you and better for 

themselves. 

5. Improving. The kids have 

to be getting better, making 

some progress so they stay 

motivated. 

To make things memorable, 

you have to consider 

the above mentioned 

points for everything in the camp. For example consider days or 

field trips through the lens of those five points. Like Superhero 

Friday, or Action Movie Talent Contest. Tell the kids, “We’re gonna 

have an action movie talent contest and choose our best winners”. 

You can do it at the park. 

Maybe you can have a Lions versus dragons demo, Super 

Show. Have a demo team competition and then summer camp 

championships every year. Call field trips an adventure trip, doesn’t 

it sound more exciting than going to the park. 

It’s important to point out that you are not selling your field 

trips, your program is where the value is. Your adventure trips are 

just a bonus. Remember, simple things and doing different activities 

at the park where you control what you can do to engage 

the kids. You can have the best time with the kids because you 

control that. 

Our biggest adventure last year was a boat tour. It was a 

pontoon boat. It was the best field trip of the year. The kids 

totally loved it. It was like a glass bottom thing and they enjoyed 

it. Early during our registration process we announced some 

things in class trying to motivate the kids. One kid says, “Are we 

doing the glass bottom boat thing again?” So you have to make 

it memorable. 

You have to plan with those five points in mind. We have to 

be fun, have to engage, have competition, recognize them, and 

we have to make sure they improve, but we don’t have to sell the 

field trip. We have a lot of different things within our martial arts 

menu that we can do like bo staff week, nunchuck week, action 

movie week. These are engaging them, they’re learning, and 

having a lot of fun which will bring you the ultimate success that 

you’re seeking. 

GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multi-million 

dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading 

edge of martial arts curriculum and business innovation. 


Photograph (right) by JackF

ADVERTISER INDEX 

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Amazing Martial Arts Websites 

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An-Shu Stephen K. Hayes 

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AMSkids 

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Break Like a Champ 

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Extraordinary Marketing 

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Master Karen Eden 

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ElitePublications.org and RevPublish.com ........17, 107 

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Kids Point MMA 

PointMMA.com ....................................87 

Kovar Systems 

KovarSystems.com ................................49 

Learn the Sword 

LearnTheSword.com ...............................27 

Lee Milteer 

Milteer.com ........................................91 

MA Biz Academy 

MABizAcademy.com .......................... 55, 101 


MaBusinessInstitute.com .......................31, 105 

Martial Arts History Museum 

MAMuseum.com ..................................95 

Ninja Fighting Techniques 

tuttlepublishing.com ...............................30 

Otomix 

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Sport Karate Museum 

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4d-2d.com ........................................86 


TomPatire.com ....................................34 

Warrior Certification 

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Warrior Defence Lab 

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YkKim.com ....................................45, 68 


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THE WARRIOR WAY 

Maintain Motivation Through 

the Pain of Hardship 

by Grandmaster Bill Clark 

There are two ways in which you can motivate yourself or others toward 

accomplishing the goals you desire to reach. First, there is positive motivation in which 

you promise yourself a reward in order to get excited and motivated to achieve it. In 

this case, you are motivated by the rewards you will receive for your efforts. 

Successful people seem to be able to motivate 

themselves into action, no matter what is going on 

around them. In fact, very often negative things 

around them motivates them even more. We are 

going to mention some of the different techniques 

successful people use to put “the get up and go” 

into their lives. 

There are basically just two simple motivational 

forces at work in the world. They are 

pleasure and pain. We will do anything 

to avoid pain and everything to gain 

pleasure. 

Many successful people succeed 

in life because of a burning 

desire to leave the poverty of 

their childhood behind. 

They use the poverty 

and hopelessness 

in the cities and 

ghettos of their 

upbringing to 

fuel their fire 

for success. 

Others 

who needed money 

for an operation to 

keep a loved one alive, 

but failed to provide the 

needed funds, are driven 

never again to be in such a 

helpless position. 

Some people find their 

physical handicap becomes 

the driving force, knowing 

they must work harder in 

life to prove their worth. 

These are all examples 

of negative motivation. 

These people are driven to 

achieve in order to avoid 

the pain and frustration of 

their situations. 

Your ability to motivate 

yourself and others will 

ultimately determine how 

successful you are in life 

and how successful you 

continue to be. Lose motivation 

and things fall apart 

fast! The more motivated 

you are, the more you will 

accomplish. Motivation defeats procrastination, encourages positive 

action, boosts energy and increases performance at every 

level – personally, professionally and in any organization. 

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of 

the Year. He is widely considered one of the top experts in martial arts business with over 50 years 

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He 

is one of the largest multi-school owners in the world. 


Photograph (right) by ClausAlwinVogel

TACTICAL SELF-DEFENSE 

Executive Protection: The New 

Profession For Martial Artists (Part 2) 

By Tom Patire 

In general, people in our society are not allowed to use force against one another. 

The American Heritage Dictionary defines force: 1) 

to compel through pressure or necessity, 2a) to gain 

by the use of force or coercion, 2b) to move or effect 

against resistance or inertia, 2c) to inflict or impose 

relentlessly. There are two basic types of force within 

the context of the law: deadly and non-deadly or less 

than deadly force. For the purpose of this article and 

the type of techniques that will be shown, 

we will concentrate on non-deadly force 

techniques. The NJ Model Jury Charge 

(1994) states non-deadly force as any 

violence, compulsion or constraint 

executed against a person short of 

force that poses a threat causing 

death or serious bodily harm. People 

who are employed as security personnel 

(i.e. bodyguards or bouncers) do 

not have any more special privileges 

in employing force than 

any other private citizens. This 

means that the protection agent 

must be sure of the threat on 

his client and must act in accordance 

to the laws or he 

could be held criminally and/ 

or civilly responsible. 

But just for clarification 

this profession is not all 

about force. In a documented 

1,000 plus details 

that I have performed 

successfully in my career 

less than 50 had any type 

of physical force and most it being removals or escorts. Most 

of these incidents happened in front of public crowds and the 

techniques had to look professional and people friendly, yet be 

very effective. If not those onlookers will now become witnesses to 

acts of over aggressive force, which can hurt you in the courtroom 

should it go that route. Even worst, it could spark a chain reaction 

and the friendly crowds now becomes hostile and then mayhem 

begins, and injuries and death can prevail. 

Realizing this is why many martial artists with a cool demeanor 

and a calm temperament work well in this profession. Of course, 

there are many other certifications that are need to become a true 

agent in the protective service world but I must admit that the martial 

arts is a good place to start. I should know that is how I started. 

Be Safe Out There! 

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared 

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, and The Wall Street Journal. He has written several books and has personal 

safety programs that can be incorporated into your martial arts school, available at TomPatire.com. 

102 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 6 Photograph (right) by AndreyPopov

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What is It? 

The most powerful form of advertising 

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MS. CHRIS LEE is a martial arts business development consultant with a background in online and 

social media marketing. 


Photograph by Antonio_Diaz

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Martial Arts World News Magazine - Volume 23 | Issue 6

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