Waikato Business News | November 1, 2023

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12 WAIKATO BUSINESS NEWS NOVEMBER 2023 Looking to maximise value – well, you can’t sell a secret ADVERTORIAL Meta picks up legacy award In the current challenging environment of commercial real estate, marketing your property for sale is not just a choice; it’s a strategic necessity. Effective marketing can often significantly increase the likelihood of a successful sale, firstly by leaving no stone unturned to find the best buyer(s) and secondly by adding the element of potential competition. Many vendors (and I know of some agents too for that matter) seem to think that if it’s on TradeMe and the agent has fired it off to a few parties from their database, then job done. Not so! When executed well, marketing is an investment, not an expense. So why market your property and what are the benefits ? 1. Attracting a Larger Pool of Potential Buyers • You broaden the buyer pool by ensuring it is seen by a wide and diverse audience. This is essential in a challenging market where finding the right buyer can be more complex. 2. Exposure and Competitive Advantage • Your property competes with numerous other listings, so by highlighting its unique features, benefits, and potential, your property is set apart to stand out and make it more appealing to potential buyers. 3. Price Optimization • Wide coverage increases the likelihood of receiving multiple offers, which can lead to a competitive bidding process that ultimately improves terms and drives up the selling price. 4. Speed of Sale • Effective marketing can expedite the sale of your property. In a challenging market where properties may linger, a strategic marketing plan can reduce the time your property spends on the market. Length of time on the market is often detrimental to its value. 5. Confidence Building • A well-planned marketing strategy demonstrates commitment to selling, which can instil confidence in potential buyers. It showcases a genuine desire to sell and provides transparency and honesty in the transaction. Some Potential Marketing Components To Consider • Websites: such as Realestate.co.nz, Trademe.co.nz, Oneroof.co.nz • Databases: both the agents and their companies. • Print: major daily’s such as Waikato Times, NZ Herald, The Press, The Post, Sunday Star Times • Print: regional papers exist all around the country and have strong local followings • Signage: Pedestrian and vehicle profile - a call from a sign indicates that the party knows where the property is and they like what they see. • Social Media: LinkedIn, Facebook, Instagram, Google etc. this can be demographic and geo targeted. • Industry and trade publications: Real Estate company portfolios, databases, newsletters, social media coverage etc. And there are more ……….. “The number one reason people don’t sell, is because they believe there is a better offer out there” - John Abbott Marketing isn’t a cookie cutter or one-size-fits-all approach. Effective strategies need to be adjusted to align with the specific property and changing market conditions. Ensuring that your property remains attractive to buyers even in challenging times is absolutely paramount. Whether it’s a small vacant industrial unit likely to attract a local owner occupier, or a large commercial building with national/ corporate/government tenants attracting national and even possibly international interest, a marketing investment must be tailored specifically to the likely buyer pool for your property. What is the one thing that potential purchasers are currently looking for? – genuine vendors with genuine motivation to sell. These are the instances that attract more buyers, which invariably leads to the prices being maximised. Talk to your marketing specialist today, to ensure that the best possible plan has been put together, ensuring maximum exposure – and that the marketing content is being reviewed regularly. Mike Neale. Managing Director NAI Harcourts Hamilton. Pacific business successes have been celebrated in Hamilton The Waikato Pacific Business Network has presented the founder of a Hamilton East business with a Legacy Award. Meta Tyrell is a co-founder of the LM4 Group which has its head office in Hamilton and branches in Auckland and Tauranga, Her enterprise was launched in 2002 when she set a goal of enhancing the lives of her community by fostering better career opportunities. The company oversees three subsidiaries - Alignz Recruitment, Puatele and Oyonnx – employing more than 400 people and serving more than 100 clients. There are plans to expand the business into Christchurch, Wellington and Samoa next year. The company is providing training and labour for the civil works across the Rotokauri Rise Project, a residential development which will encompass nearly 900 sections and include three park areas and several wetlands. It is also providing training and labour for the work on the Lockerbie retirement village development at Morrinsville and has partnered CB Civil to provide training and labour on the Peacocke wastewater project for Hamilton City Council. The country’s largest battery energy storage system – Bess - will store energy to meet the daily demands of over 2000 homes and provide reserve support for the North Island grid. Bess was being commissioned lsst month, marking the completion of the 35MWh project at Rotowaro, Huntly, started in July 2022. The project was a joint venture involving Infratec and its parent company WEL Networks. Almost 300 people were at the inaugural Waikato Pacific Business Excellence event where the presentation was made by network chair Rachel Afeaki Taumoepeau. Excellence awards were also presented to Josh Stowers (Mixmaster) Robbie and Jacina Stapleton (Wash and Pest Control), Pivot Bail Accommodation, Talents of the Pacific Academy, Deep Dive Division, Grace Ratima (Acie Designs), JP Landscaping Ltd, TJ Brothers Construction, Waikato Shutters & Blinds, Felila Asiata-Feausi (Oyonxx), Ray Allen, Meleane Burgess (Dynamic Advisory), Taimaaiono Grace Stowers (Hartson Stowers Law), Nanise Ginnen (Impact Hub Waikato), LT8 Design and Fabrication and Surgeons on Clarence. Meta Tyrell, right, pictured with Hamilton mayor Paul Southgate and, left, Impact hub Waikato chief Nanie Ginnen. Bess be blessed An aerial view of Bess at Rotowaro. “The battery will maximise the benefits of solar power, providing charging capacity for electric vehicles and back up during grid emergencies,” WEL Networks chief Garth Dibley said. The battery’s role in reducing the need for non-renewable energy sources would also be a contributor to lowering emissions in support of New Zealand’s net zero emissions target by 2050. The battery is the first of its scale in the country.
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Waikato Business News | November 1, 2023

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