Janoschka magazine Linked_V8_2023
The customer magazine by Janoschka and Linked2Brands.
The customer magazine by Janoschka and Linked2Brands.
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56<br />
k n o w l e d g e & c o m p e t e n c e<br />
issue #8 ©<br />
l i n k e d<br />
57<br />
“COLOUR<br />
MANAGEMENT”<br />
Are the colours right? Whether during the<br />
early stages of the design or later on, colour<br />
is the name of the game in packaging design.<br />
Studies have shown that three out of<br />
four consumers regularly claim that colours<br />
essentially influence their purchase decision.<br />
Nevertheless, colours are no longer just a visual<br />
effect. Today, they are defined, measurable<br />
values. According to research conducted<br />
by Loyola University Maryland, exact reproduction<br />
of the colour palette increases the<br />
recognisability of a brand by 80 per cent.<br />
In the limelight<br />
Ideas and creativity are needed to show what the product can do. Alongside their<br />
pastel colours, macarons are known primarily for their airy lightness. To capture<br />
their weightlessness in the photo, the food stylist places the individual biscuits<br />
on transparent stands. The graphic designer then arranges the macarons to fit the<br />
desired picture composition and make them float. Additional design features<br />
enhance the effect to show them at their best.<br />
STANDARD<br />
PACKAGING<br />
FOR A<br />
SINGLE<br />
PROMISE<br />
linked.global<br />
Packaging needs to live up to what the<br />
brand promises. Many factors are involved<br />
in ensuring that the design, layout<br />
and colour always produce a consistent<br />
brand image – the printing substrate<br />
being just one. <strong>Linked</strong>2Brands starts by<br />
using its know-how and expertise to<br />
create an appealing image of the product.<br />
The second task is then to ensure<br />
that the image slots seamlessly into<br />
the overall design so that the brand is<br />
reflected in every package and at every<br />
point of sale.