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November 2023 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This publication reflects the region’s growth and importance as part of the wider central North Island economy.

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NOVEMBER <strong>2023</strong> VOLUME 7: ISSUE 11<br />

WWW.BOPBUSINESSNEWS.CO.NZ<br />

FACEBOOK.COM/BAYOFPLENTYBUSINESSNEWS<br />

PEOPLE<br />

MIDDLE-EAST CONUNDRUM<br />

The Porter Report looks to responsibilities <strong>of</strong> key<br />

players and ongoing Israel-Palestine tensions<br />

Page 4<br />

POST-ELECTION UPDATE<br />

Anticipated tax policy changes and their<br />

implications – Insights by Andrea Scatchard<br />

Page 11<br />

ALAN NEBEN NOTICES<br />

‘Now you’re speaking my language’: selfimprovement<br />

suggestions for Kiwis<br />

Page 22<br />

> PROFILE<br />

Bernice Breckon –<br />

A human dynamo<br />

determined to<br />

make a difference<br />

Page 18-19<br />

CULTURE<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> MPs Scott Simpson, Tom Rutherford, Dana Kirkpatrick, Sam Uffindell and Todd McClay represented the general countrywide trend to National.<br />

NATS DECISIVE<br />

CLEAN-SWEEP<br />

> LEISURE<br />

Summer time, and<br />

the cruisin’s easy –<br />

Tauranga Harbour<br />

beckons<br />

Page 23<br />

ACROSS THE BAY<br />

><br />

We look at the general electorates that make up <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

SPECIAL ELECTION REPORT<br />

<strong>Business</strong> <strong>News</strong>’ circulation area and talk to the successful<br />

candidates about the message they are taking from the results. Our political specialist David Porter also talks to local<br />

business leaders about the National clean-sweep and what they believe BOP businesses can expect in the term ahead. Page 6<br />

BOOK YOUR<br />

CHRISTMAS FUNCTION<br />

AT TRINITY WHAR F<br />

Join us this Christmas for delicious food, drinks and good times by the water.<br />

Dinner & Harbour Cruise | The Great Gatsby Christmas Quiz<br />

Waterfront dining at the Restaurant | Private Function Spaces<br />

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FOR KIWI BUSINESS


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 3<br />

Personal finance<br />

challenges endure<br />

As the National Party forms a coalition and New Zealand prepares for<br />

a new government, mortgage adviser Claire Williamson believes the<br />

incoming government will have a task ahead <strong>of</strong> them in tackling the<br />

country’s current issues in the property and personal finance sectors.<br />

Based in Cambridge, Williamson<br />

speaks with her<br />

clients about the ups and<br />

downs <strong>of</strong> property, lending, and<br />

personal finance on a daily basis,<br />

and <strong>of</strong>fers valuable a perspective<br />

on the changes that are needed in<br />

the industry.<br />

“It’s important that we<br />

acknowledge the positive, and the<br />

first home loan is working well.<br />

Since the changes made to first<br />

home loans in 2022, the increase<br />

in first home buyers being able to<br />

use the first home grant has been<br />

huge,” she says. “Pre-approval is<br />

possible, it helps the process go<br />

smoothly, and we have plenty <strong>of</strong><br />

options in terms <strong>of</strong> lender, rates,<br />

and structure. It’s a big tick from<br />

me on this front!”<br />

But Williamson says there are<br />

some challenges too, including<br />

having existing personal debt. She<br />

says banks are always tougher on<br />

approving loans for new borrowers<br />

when they have consumer<br />

debt in place, for example, car<br />

loans, credit cards, Afterpay, or<br />

personal loans.<br />

“I’d love to see the government<br />

reward first home buyers who<br />

actively save, spend their money<br />

wisely, and have no existing debt.<br />

A simple credit check included<br />

in the application to Kainga Ora<br />

would verify this.<br />

“It would be great to see these<br />

first home buyers provided with<br />

additional first home grant funds,<br />

similar to those building a new<br />

home, as it incentivises would-be<br />

borrowers to reduce their debt<br />

and become more attractive to a<br />

lender,” she explains.<br />

For most middle-income<br />

households, Williamson says their<br />

single biggest cost is childcare for<br />

their under-fives. It worries her<br />

that it’s more expensive for working<br />

parents to return to work than<br />

it is to stay home – dependent on<br />

their income.<br />

“It’s a big cost, with some families<br />

spending up to $20,000 per<br />

year on childcare, and they’re<br />

barely making ends meet. Supporting<br />

these families would go a<br />

long way to getting parents back<br />

to work – if they choose to, <strong>of</strong><br />

course – which in turn supports<br />

businesses,” she says.<br />

Williamson believes property<br />

investors have been somewhat <strong>of</strong><br />

a scapegoat for the current government<br />

as interest deductibility<br />

was removed, the bright line test<br />

switched back to ten years, and<br />

rent freezes have been talked<br />

about.<br />

“I think this approach is all<br />

wrong – the investor-tenant<br />

relationship is symbiotic, and it<br />

should be treated as such,” she<br />

explains.<br />

“Each needs to support the<br />

other, and policymakers would<br />

do well to consider more carefully<br />

the impact <strong>of</strong> these rushed pieces<br />

<strong>of</strong> legislation. From my perspective,<br />

supporting the reversal <strong>of</strong><br />

these policies is a win for tenants,<br />

who are currently paying higher<br />

rents and have less surety because<br />

some investors are being forced to<br />

sell property to pay tax on income<br />

they’ve already spent – on paying<br />

the bank. More are still selling<br />

existing properties in favour <strong>of</strong><br />

new builds, which is more disruptive<br />

for tenants,” she adds.<br />

Williamson says the changes<br />

in the Credit Contracts and Consumer<br />

Finance Act have been the<br />

most challenging piece <strong>of</strong> legislation<br />

to hit the financial services<br />

industry in years.<br />

“Unfortunately, it hasn’t delivered<br />

any substantial changes<br />

to the problem it was trying to<br />

solve – protecting vulnerable borrowers.<br />

To achieve that outcome<br />

would mean administrating more<br />

compliance across smaller lenders,<br />

and that takes more resources<br />

and a united industry,” she says.<br />

“What it has done is frustrated<br />

advisers and bank staff and add<br />

to an already high workload for<br />

little to no gain for borrowers.<br />

Although I gripe about it from<br />

time to time, believe it or not,<br />

banks actually have really good<br />

mechanisms in place for picking<br />

up vulnerable borrowers, and<br />

I think the Responsible Lending<br />

Code does a great job <strong>of</strong> that<br />

already.”<br />

Williamson would also like to<br />

see the RBNZ limits for low LVR<br />

lending increase, and tip the balance<br />

further in favour <strong>of</strong> first<br />

home buyers. This may require a<br />

reduction in the limits for investment-<br />

based lending, but with<br />

many property investors moving<br />

to renovate their existing portfolio<br />

or purchase new builds, this<br />

wouldn’t disadvantage too many.<br />

“Let’s allocate more funding<br />

for lower deposits it’s tough for<br />

first home buyers who are outside<br />

eligibility for the first home loan,<br />

so this would allow more <strong>of</strong> them<br />

to get into their own homes,” Williamson<br />

adds.<br />

“Property and lending is a<br />

tough gig, and I’m sure no government<br />

will get it 100% right.<br />

But from someone out there in the<br />

trenches talking to those doing it<br />

tough to fulfil their goal <strong>of</strong> home<br />

ownership, I hope this advice is<br />

useful for our incoming leaders<br />

and can set in motion positive<br />

changes to future lending for<br />

Kiwis.”<br />

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Richard Hunter 021 767 999<br />

richard.hunter@linkbusiness.co.nz<br />

Gifts & Souvenir Store<br />

$215K + Stock<br />

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· Brilliant Mount Maunganui location<br />

· Substantial 6 figure cash surplus<br />

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· Superb business for working couple<br />

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Peter Redward 027 492 0453<br />

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Manufacturing Franchise $895,000<br />

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· Comprehensive marketing strategy<br />

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Mike Fraser 021 932 633<br />

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Pr<strong>of</strong>itable Insect Screen Manufacture $280,000<br />

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· Sign-written late model van incl<br />

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Peter Redward 027 492 0453<br />

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Successful Hair Salon $67,000<br />

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Online Seminar:<br />

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4 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

> THE PORTER REPORT<br />

A monthly update on the business<br />

world from leading writer David Porter<br />

CONTACT INFORMATION<br />

PUBLISHER<br />

Alan Neben, Ph: 021 733 536<br />

Email: alan@bopbusinessnews.co.nz<br />

EDITORIAL<br />

Alan Neben, Ph: 021 733 536<br />

Email: editor@bopbusinessnews.co.nz<br />

PRODUCTION – Copy/Pro<strong>of</strong>s/Graphic Design<br />

Times Media – Clare McGillivray<br />

Email: clare@times.co.nz<br />

ADVERTISING<br />

Pete Wales, Mob: 022 495 9248<br />

Email: pete@bopbusinessnews.co.nz<br />

ELECTRONIC FORWARDING<br />

EDITORIAL<br />

<strong>News</strong> releases/Photos/Letters:<br />

editor@bopbusinessnews.co.nz<br />

GENERAL ENQUIRIES<br />

info@bopbusinessnews.co.nz<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> has a circulation<br />

<strong>of</strong> 8000, distributed throughout <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

between Waihi and Opotiki including Rotorua<br />

and Taupo, and to a subscription base.<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> Publications<br />

309/424 Maunganui Rd, Mt Maunganui, 3116<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> Publications specialises<br />

in business publishing, advertising, design, print<br />

and electronic media services.<br />

www.bopbusinessnews.co.nz<br />

In case you<br />

missed last<br />

month’s edition<br />

Scan to<br />

subscribe<br />

Dazed and confused<br />

> By DAVID PORTER<br />

Great power brings with<br />

it great responsibilities.<br />

This adage has been<br />

around in various languages<br />

since at least the first century<br />

BC. The truth <strong>of</strong> the saying has<br />

been recently laid bare by the<br />

conspicuous reluctance <strong>of</strong> the<br />

key players to exercise their<br />

responsibilities during the<br />

current middle eastern crisis.<br />

As we went to press the<br />

seemingly eternal issue <strong>of</strong> the<br />

rights <strong>of</strong> Israel and Palestine<br />

to exist as separate states was<br />

again surging.<br />

US President Joe Biden, to<br />

his credit, quickly embarked<br />

upon some shuttle diplomacy<br />

to the region. But he<br />

appears to have been completely<br />

outplayed by Israel’s<br />

Benjamin Netanyahu. The<br />

Israeli president essentially<br />

only grudgingly and belatedly<br />

gave permission for a trickle<br />

<strong>of</strong> humanitarian aid to enter<br />

Gaza, one <strong>of</strong> the two small<br />

enclaves that Palestinians<br />

have been largely confined to<br />

for decades.<br />

Netanyahu realised that<br />

David Porter<br />

Biden was, regardless <strong>of</strong><br />

his humanitarian instincts,<br />

largely beholden to maintaining<br />

its consistent US support<br />

over decades to support<br />

Israel – currently to the tune<br />

<strong>of</strong> around US$3.8 billion a<br />

year. And that Biden was also<br />

enmired with poor polls in a<br />

tough US election campaign<br />

and was very aware <strong>of</strong> the<br />

strong pro-Israeli lobby in the<br />

US.<br />

Let me state clearly that<br />

the attacks by the terror<br />

group Hamas against Israel,<br />

which triggered the current<br />

conflagration, were appalling<br />

and unacceptable.<br />

But I am baffled by Israel’s<br />

intemperate response in<br />

Gaza. This has in a matter <strong>of</strong><br />

weeks turned global opinion<br />

from seeing Israel as plucky<br />

victims, into their being portrayed<br />

as genocidal monsters<br />

raining down air strikes that<br />

have so far killed in excess <strong>of</strong><br />

5,000 Palestinians and turned<br />

acres <strong>of</strong> houses throughout<br />

Gaza to rubble.<br />

I fail to understand why<br />

Netanyahu’s government<br />

does not understand that all<br />

they are doing is encouraging<br />

observers to re-examine the<br />

dismal record <strong>of</strong> – not only<br />

Israel and Palestinians – but<br />

all parties’ failure to create<br />

the long-promised fair and<br />

equitable two-state solution.<br />

There is no shortage <strong>of</strong><br />

historical record on the subject<br />

and plenty <strong>of</strong> blame to go<br />

around, including on the part<br />

<strong>of</strong> the backers <strong>of</strong> both sides.<br />

And that goes back to the sad<br />

colonial history in which the<br />

British Mandate in Palestine<br />

was essentially used to carve<br />

out a state for Israel and no<br />

real avenue was allowed to<br />

let the displaced Palestinians<br />

function as a people.<br />

The reality is that Israel<br />

– especially under Netanyahu’s<br />

right-wing government<br />

– has essentially created a<br />

prison camp for Palestinians<br />

inside the small sliver <strong>of</strong> land<br />

allowed to them in Gaza.<br />

And it has increasingly<br />

both encouraged and failed to<br />

control Israeli settler groups<br />

to illegally occupy land supposedly<br />

granted to Palestinians<br />

in the West Bank <strong>of</strong><br />

Israel.<br />

Part <strong>of</strong> this response stems<br />

from the fact that Netanyahu,<br />

who is dealing with various<br />

legal problems, is by no<br />

means universally popular in<br />

Israel. There is clearly unease<br />

within Israel and amongst<br />

Israel supporters abroad<br />

about blowback on the current<br />

course <strong>of</strong> action.<br />

At least part <strong>of</strong> the current<br />

Israeli government’s response<br />

is its attempt to atone for having<br />

conspicuously failed to<br />

protect Israel from the terror<br />

attacks by Hamas, which had<br />

arguably been encouraged by<br />

Israel to run the administration<br />

<strong>of</strong> Gaza.<br />

Sadly the failures <strong>of</strong> both<br />

sides, and their supporters,<br />

are only likely to result in<br />

more pain and bloodshed for<br />

innocent civilians on both<br />

sides <strong>of</strong> this appalling crisis.


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 5<br />

REVITALISING TAURANGA:<br />

QUAYSIDE’S<br />

STRATEGIC CBD<br />

PARTNERSHIP<br />

Quayside has joined Watts & Hughes and<br />

Carrus in a joint venture partnership for<br />

the development <strong>of</strong> the 35 Hamilton Street<br />

Commercial Centre building, based in the<br />

heart <strong>of</strong> the Tauranga CBD.<br />

Quayside has enjoyed an<br />

extensive relationship<br />

with Carrus, with the<br />

shared purpose <strong>of</strong> collectively<br />

exploring developments within<br />

the Tauranga CBD. Through<br />

this relationship, the joint venture<br />

partnership with Carrus,<br />

Watts & Hughes and Quayside<br />

has emerged. This JV trio brings<br />

together extensive experience in<br />

construction, development and<br />

investment. Watts & Hughes is a<br />

well-recognised national investment<br />

and construction business<br />

with strong <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> roots.<br />

Carrus, founded by Sir Paul<br />

Adams has a formidable reputation<br />

across business and property<br />

development. Sir Paul is a<br />

well-known local philanthropist<br />

and businessman, with extensive<br />

residential and land development<br />

experience.<br />

Sam Newbury, senior investment<br />

manager for Quayside<br />

Holdings says, ‘’This partnership<br />

builds upon Quayside’s previously<br />

announced acquisition <strong>of</strong><br />

Tauranga Crossing, demonstrating<br />

large-scale co-investment<br />

partners with an excellent reputation<br />

in the property sector.<br />

We’re thrilled to partner with<br />

seasoned commercial developers<br />

and leaders in the business community.<br />

This investment capitalises<br />

on Priority One’s Blueprint<br />

and concurrent Tauranga City<br />

Council works, which all pursue<br />

the goal <strong>of</strong> a revitalised, thriving<br />

city centre.”<br />

“Carrus are pleased to be continuing<br />

our business relationship<br />

with Quayside Holdings, in relation<br />

to the high-quality commercial<br />

building in Hamilton Street,<br />

which incorporates commercial<br />

<strong>of</strong>fice tenancies and significant<br />

tenant and public car parking in<br />

Tauranga CBD.<br />

“Our joint partnership also<br />

includes Watts & Hughes, with<br />

Craig Watts being a long-time<br />

friend and associate. Collaborating<br />

with people and parties who<br />

already know and understand<br />

each other’s business skills and<br />

modus operandi makes for a very<br />

comfortable, pr<strong>of</strong>essional business<br />

relationship.<br />

“Carrus are proud to be associated<br />

with this group in providing<br />

another part <strong>of</strong> the commercial<br />

CBD redevelopment that<br />

Tauranga City has been lacking,”<br />

said Carrus Group chair Sir Paul<br />

Adams.<br />

Initially designed as a seven-story<br />

carpark building, 35<br />

Hamilton Street has been entirely<br />

reimagined by the joint venture<br />

into a new formation, complete<br />

with the provision <strong>of</strong> new structural<br />

engineering to facilitate the<br />

change in building design and in<br />

response to seismic requirements.<br />

“Watts & Hughes take great<br />

pride in the opportunity to continue<br />

to provide quality construction<br />

projects to the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

community through this JV partnership,”<br />

says Watts & Hughes<br />

managing director Craig Watts.<br />

“Originally formed in 1984,<br />

Watts & Hughes have grown substantially<br />

over time, incorporating<br />

other enterprises related to<br />

our core business.<br />

“Watts & Hughes Construction<br />

employs more than 180 skilled<br />

and pr<strong>of</strong>essional team members<br />

nationwide and have completed<br />

more than 800 building projects,<br />

many <strong>of</strong> which have been carried<br />

out across multiple government<br />

agencies and private corporations<br />

in variety <strong>of</strong> disciplines including<br />

residential, commercial, industrial<br />

and institutional,” he said.<br />

“The synergy <strong>of</strong> our relationship<br />

with Quayside and Carrus<br />

can be seen respectively through<br />

successful projects such as Palmerston<br />

North Distribution Centre<br />

and currently Te Uru Rakau New<br />

Building. Not all construction<br />

companies balance the best standards<br />

<strong>of</strong> the past with the competence<br />

and vision to meet the<br />

changing needs <strong>of</strong> a diverse range<br />

<strong>of</strong> clients for the future. We do.”<br />

When complete, 35 Hamilton<br />

Street will be a 14-story building,<br />

comprising seven car parking levels<br />

on the base, and seven <strong>of</strong>fice<br />

levels on top, with views across<br />

the Tauranga Harbour to the East<br />

and Waikareao Estuary to the<br />

West. The building will be nestled<br />

within Te Manawataki o Te Papa,<br />

the new CBD precinct currently<br />

being developed by Tauranga City<br />

Council.<br />

Working alongside the developers,<br />

Tauranga City Council has<br />

enabled the deliverable <strong>of</strong> 200<br />

public carparks within the building<br />

and a raft <strong>of</strong> services to come<br />

following the building’s completion<br />

– a positive outcome for the<br />

community.<br />

Tauranga City Council General<br />

Manager <strong>of</strong> City Development<br />

and Partnerships, Gareth Wallis<br />

says, “We’re thrilled about this<br />

joint venture. It reinforces the<br />

confidence that both the private<br />

and public sector have in the<br />

revitalisation <strong>of</strong> our city centre<br />

and is a great example <strong>of</strong> the<br />

collaboration and commitment<br />

required to support its successful<br />

transformation.<br />

“We also welcome the features<br />

that the development itself will<br />

bring. They’ll play a key role in<br />

complementing the neighbouring<br />

civic precinct, Te Manawataki o<br />

Te Papa, and help make our city<br />

centre an even greater place for<br />

people to live, work, learn and<br />

play in the coming years.”<br />

This investment plentifully<br />

aligns with the Quayside values,<br />

strategy and overarching purpose<br />

– to grow a diversified fund that<br />

generates long-term returns and<br />

supports the growth and prosperity<br />

<strong>of</strong> the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>.<br />

EXPERIENCE. THE DIFFERENCE . ADDS UP<br />

07 927 1200 | 60 Durham St, Tauranga | www.inghammora.co.nz


6 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

> SPECIAL ELECTION REPORT<br />

Clean sweep<br />

for National<br />

across BOP<br />

The <strong>2023</strong> election results have seen a clear National<br />

Party victory across the country. The same mandate<br />

for change is evident throughout the wider <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> region. We went to press with this issue just<br />

before the final count including special votes was<br />

confirmed in early <strong>November</strong>. But there will almost<br />

certainly be no change in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> results.<br />

> By DAVID PORTER<br />

While it remains to be seen<br />

whether Winston Peters’ NZ<br />

First Party picks up enough special<br />

votes to influence the final shape <strong>of</strong> the<br />

future government, National, with David<br />

Seymour’s ACT Party in support, is almost<br />

certain to hold power.<br />

As well as the individual electorate MP<br />

races in each <strong>of</strong> the five electorates,<br />

National also won the party vote by significant<br />

margins.<br />

Only Labour’s Tauranga-based Jan<br />

Tinetti, who has yet to win a local candidate<br />

seat, will return to Parliament as a<br />

locally based List MP because <strong>of</strong> her high<br />

placing on the party vote.<br />

One could see the result as a resounding<br />

swing to National. However, as many<br />

have commented, as much as anything it<br />

suggests a move away from the outgoing<br />

Labour Government and the left wing in<br />

general.<br />

Labour failed to follow<br />

through<br />

As several <strong>of</strong> the people interviewed for<br />

this story noted, Labour had in recent years<br />

enjoyed resounding electorate success and<br />

had a clear mandate for its policies. But it<br />

failed to achieve what it had promised and<br />

initiated too many ambitious projects that<br />

were never likely to be realised.<br />

There are plenty <strong>of</strong> places to lay the<br />

blame: a left-wing government that wasn’t<br />

united across its supporting parties; the<br />

rigours and costs <strong>of</strong> Labour fighting Covid<br />

19, and the unfortunate recent public disgraces<br />

<strong>of</strong> a large number <strong>of</strong> senior Labour<br />

MPs.<br />

But it came down to a sense in the electorate<br />

that Labour had stalled despite its<br />

initial mandate.<br />

The Ardern factor<br />

I regard former prime minister Jacinda<br />

Ardern as one <strong>of</strong> the most successful<br />

Labour leaders in decades.<br />

Ardern is also exceptionally astute. She<br />

read the early signs <strong>of</strong> Labour falling in<br />

the polls and opted to promptly jettison<br />

her prime ministership and head for US<br />

academia.<br />

She handed on what proved to be a poisoned<br />

chalice to the new and now defeated<br />

Labour prime minister Chris Hipkins.<br />

I have been fortunate in my career<br />

to have reported on, travelled with and<br />

worked for a number <strong>of</strong> politicians from<br />

various parties.<br />

In my experience, most intelligent politicians<br />

I have known tended to have gone<br />

into their pr<strong>of</strong>ession out <strong>of</strong> a genuine<br />

desire to do their best for their constitu-<br />

ents’ interests.<br />

Unfortunately, many end up spending<br />

too much <strong>of</strong> their careers in parliament in<br />

Wellington, away from their families<br />

and constituents, grinding out<br />

90-hour weeks.<br />

I am not suggesting that<br />

senior electorate jobs don’t<br />

come with pay, perks and<br />

some glamour – they do. But<br />

I’m not sure voters always<br />

appreciate how wearying<br />

and sometimes ungratifying<br />

MPs’ jobs can be.<br />

The current mayhem and<br />

massacres in the Middle East<br />

and the bizarre behaviours<br />

in the US house <strong>of</strong> congress<br />

make me appreciate that<br />

we are fortunate to<br />

live in a relatively stable and democratic<br />

country, in which exercising our vote is<br />

easy and accurate.<br />

How business views the<br />

result<br />

Todd Muller recently retired as a National<br />

MP and has taken up the role <strong>of</strong> independent<br />

chairman <strong>of</strong> council and local business-owned<br />

group Priority One. He told the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> that the local<br />

business community would have a strong<br />

expectation <strong>of</strong> new momentum from the<br />

incoming government, matched with hope<br />

that it brings some additional local investment<br />

to the region.<br />

“My sense is that there was significant<br />

frustration at the lack <strong>of</strong> urgency <strong>of</strong> central<br />

government investment to support our<br />

city and wider region over the<br />

last few years – and that<br />

this was felt throughout<br />

our local business sectors,”<br />

said Muller.<br />

Tauranga<br />

<strong>Business</strong><br />

Chamber chief<br />

executive<br />

Matt<br />

Cowley told the <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> <strong>Business</strong><br />

<strong>News</strong> there was a lot<br />

<strong>of</strong> low-hanging fruit<br />

in Nationals’ policies<br />

that would be supported<br />

by the business<br />

community.<br />

He<br />

cited<br />

fair<br />

pay<br />

agreements and some adjustment to<br />

employment relationships, like the return<br />

<strong>of</strong> the 90-day trial, as things that would be<br />

supported by the business community.<br />

Cowley said that currently there were<br />

business areas that were hurting quite a<br />

lot, but some sectors were growing well.<br />

“I think people are going to be looking<br />

at 2024 as probably a challenging year, in<br />

geopolitics as well the US election,” he said.<br />

“But there are some really good green<br />

shoots coming through – Food and Beverage<br />

is growing in new markets as well.<br />

“<strong>Business</strong>es are preparing for the economy<br />

to cool sideways,” he said. “For some<br />

people it will be tough.”<br />

Not enough achieved<br />

Veteran National MP Todd McClay, who has<br />

again retained the Rotorua electorate, told<br />

the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> that the<br />

election result was very humbling.<br />

“I think the reason for the result is similar<br />

to the rest <strong>of</strong> the country – there has<br />

not been nearly enough achieved,” he said.<br />

“The cost <strong>of</strong> living has increased quite<br />

significantly, and in the BOP the roads<br />

were in a very sad state. During the campaign<br />

that was expressed quite clearly by<br />

many people.”<br />

McClay said that over the past six years<br />

the polling suggested that what might have<br />

been achieved had gone backwards.<br />

“We will put a stable government<br />

together, and are clear about the first 100<br />

days commitments.”<br />

Newly anointed National MP Tom Rutherford,<br />

who took over Muller’s seat, said<br />

> I think people are going to<br />

be looking at 2024 as probably a<br />

challenging year, in geopolitics as well<br />

the US election. But there are some<br />

really good green shoots coming<br />

through – Food and Beverage is<br />

growing in new markets as well.”<br />

– MATT COWLEY


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 7<br />

> REGIONAL WINNERS<br />

The region’s winners include:<br />

• BAY OF PLENTY, Tom Rutherford (National)<br />

• TAURANGA, Sam Uffindell (National)<br />

• ROTORUA, Todd McClay (National)<br />

• EAST COAST, Dana Kirkpatrick (National)<br />

• COROMANDEL, Scott Simpson (National)<br />

there were a number <strong>of</strong> key issues.<br />

“There was a mood for change,” he<br />

said.<br />

“People were unhappy with how the<br />

Labour government performed – particularly<br />

as they had a majority and they had<br />

no reason not to bring about change in<br />

their time. They weren’t successful. “<br />

Rutherford said he believed the biggest<br />

issues locally were the cost <strong>of</strong> living,<br />

fixing and rebuilding out the economy,<br />

law and order and improving education<br />

and health care.<br />

‘I would <strong>of</strong>ten talk about our focus on<br />

transport and infrastructure,” he told the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong>.<br />

“We’ve got a real congestion issue here<br />

and we need to ensure we have suitable<br />

transport infrastructure to service our<br />

role as the fastest growing city in NZ.<br />

Transport infrastructure has not caught<br />

up.”<br />

Communities feel hard hit<br />

National’s Scott Simpson retained his<br />

Coromandel seat in a landslide, an electorate<br />

he has held since 2011. He told the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> that he felt<br />

National’s success was in part a result <strong>of</strong><br />

the fact that like many other communities,<br />

the Coromandel had been hit hard<br />

by the Labour government’s rigid and<br />

centralised approach to policy.<br />

“Ours is an electorate made up <strong>of</strong> small<br />

businesses, usually family run,” he said.<br />

“They’ve been doing it tough.”<br />

Simpson said the community’s age<br />

demographic skewed towards seniors<br />

aged 65-plus.<br />

“They have been trying to cope with<br />

the cost-<strong>of</strong>-living crisis, reduced access to<br />

health care and, like all New Zealanders,<br />

they have been outraged by the crime<br />

wave sweeping their local communities,”<br />

he said.<br />

“These were people who want a government<br />

focused on the issues that matter<br />

to them. Labour simply were not.”<br />

The most pressing issues he found in<br />

the leadup were the cost-<strong>of</strong>-living crisis,<br />

> My sense is that there was<br />

significant frustration<br />

at the lack <strong>of</strong> urgency<br />

<strong>of</strong> central government<br />

investment to support<br />

our city and wider region<br />

over the last few years<br />

– and that this was felt<br />

throughout our local<br />

business sectors.”<br />

<br />

– TODD MULLER<br />

out <strong>of</strong> control crime, poor access to health<br />

services and roading infrastructure<br />

issues, he said.<br />

The East Coast electorate went blue<br />

after National candidate Dana Kirkpatrick<br />

convincingly won the seat. In an<br />

interview with the Rotorua Daily Post she<br />

said that given Labour’s big win in 2020,<br />

her campaign was conscious they had<br />

ground to make up.<br />

The seat was convincingly won in the<br />

previous election by Labour’s Kiri Allan,<br />

who had turned around what had previously<br />

been a National stronghold. She<br />

subsequently became one <strong>of</strong> the several<br />

Labour MPs to recently resign.<br />

The electorate understood the need<br />

to have someone from there, who lived<br />

there, who worked there, who had been<br />

a CEO and a general manager there, Kirkpatrick<br />

told the Post.<br />

Muller told the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong><br />

<strong>News</strong> that once the new government had<br />

been sworn in, the business community<br />

would be looking forward to progressing<br />

genuine partnership that facilitated<br />

the roading, housing and wider amenity<br />

infrastructure that the region desperately<br />

needed.<br />

“A wider New Zealand recovery<br />

requires the <strong>Bay</strong> to be leading from the<br />

front – that can happen with the right<br />

shared investment in infrastructure and<br />

people,” he said.<br />

PANEPANE POINT, MATAKANA<br />

ISLAND PINE TREE HARVESTING<br />

TO FUND REPLACEMENT WHARF<br />

Neighbours overlooking the Southern<br />

end <strong>of</strong> Matakana Island might start<br />

to notice the landscape change, as<br />

contractors begin to harvest the mature<br />

pine trees on the island.<br />

90 hectares <strong>of</strong> mature pine trees will<br />

start to be felled from Monday 16 October<br />

<strong>2023</strong>.<br />

Revenue from harvesting the trees,<br />

owned by Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> District<br />

Council, will go towards funding the<br />

building <strong>of</strong> the much-needed replacement<br />

wharf at Panepane Point.<br />

“We want to let the community know,<br />

because we know that the beautiful taonga<br />

<strong>of</strong> Matakana is part <strong>of</strong> the unique and precious<br />

landscape around Tauranga Moana.<br />

It’s going to look a bit different along the<br />

island foreshore for a few years and we are<br />

working hard to restore the native flora<br />

and fauna at Panepane Point,” explains<br />

Council’s Reserves and Facilities Manager,<br />

Peter Watson.<br />

“Working with the local hapū from<br />

Matakana Island, we will replant in appropriate<br />

native trees and shrubs for approximately<br />

20 metres inland around the outside<br />

<strong>of</strong> the island at Panepane Point, and<br />

the balance area will be a new crop <strong>of</strong><br />

pines.<br />

“This harvest, and the reinvestment <strong>of</strong><br />

the revenue into the replacement wharf<br />

that we need to keep our island thriving,<br />

is an important step for the hapū that are<br />

connected to Matakana Island.”<br />

Council still owns Panepane Point,<br />

Proudly providing expert advice and<br />

adding value to projects across the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> since 1940.<br />

To experience Cheal’s award winning service,<br />

contact us today.<br />

+64 7 349 8470 | info@cheal.co.nz |<br />

despite formalising a transfer to return<br />

most <strong>of</strong> the whenua at the eastern end <strong>of</strong><br />

the island to a local trust in October 2021.<br />

Council continues to work through the statutory<br />

process to transfer the land, which is<br />

taking longer than anticipated.<br />

Council also urges any members <strong>of</strong> the<br />

public planning to travel across to the<br />

island while harvesting is taking place to<br />

stay clear <strong>of</strong> all machinery and harvest<br />

sites, and to follow the directions <strong>of</strong> the<br />

forestry contractor crews.<br />

Harvesting will continue through October<br />

and <strong>November</strong> <strong>2023</strong>. Council, the<br />

hapū and boat operators are continuing to<br />

work through the design for the wharf as<br />

harvesting continues.


8 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

COUNCIL<br />

REVERTS TO<br />

MINIMUM<br />

UPFRONT<br />

CONSENT FEES<br />

Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

District Council’s consent<br />

application lodgement<br />

process will be returning<br />

to requiring minimum<br />

fees to be paid at the<br />

beginning.<br />

From Tuesday 24 October, Council<br />

requires minimum fees to be<br />

paid upfront for applications for<br />

resource consents and consent variations,<br />

as well as applications for post<br />

decision processes (EDA and 223/224).<br />

Council’s General Manager Regulatory<br />

Services, Alison Curtis, says it follows<br />

a review <strong>of</strong> the current approach<br />

and aligns it with neighbouring<br />

councils.<br />

“By requiring minimum fees to be<br />

paid at the start <strong>of</strong> the process once<br />

again, we’re operating more effectively<br />

on a user pay as you go basis,” explains<br />

Alison.<br />

“One <strong>of</strong> benefits for consent applicants<br />

is if the upfront fee covers a significant<br />

amount, if not all the costs <strong>of</strong><br />

processing the consent. If there are no<br />

additional costs, then the decision can<br />

be released immediately at the end <strong>of</strong><br />

the process.”<br />

Council moved away from requiring<br />

fees at lodgement in April 2020,<br />

to provide relief during the Covid-19<br />

pandemic.<br />

However, to reduce the onus <strong>of</strong> cost<br />

on Council at the start <strong>of</strong> the process,<br />

a decision has been made to require<br />

upfront payments again.<br />

“Council processes around 450<br />

resource consents and post-decision<br />

processes annually, but we are also<br />

involved in additional processes like<br />

Land Information Memorandums<br />

(LIMs).<br />

“As we have been covering the<br />

upfront costs during this process, it<br />

does mean we carry a high level <strong>of</strong><br />

consent debt which has the potential to<br />

impact wider Council service delivery,”<br />

explains Alison.<br />

For many franchisee entrepreneurs, the opportunity to run their own businesses with<br />

the support and recognition <strong>of</strong> an established brand is the realisation <strong>of</strong> a dream. But<br />

what if achieving the dream is not enough? What are the options for already successful<br />

franchisees to continue growth, be challenged and prosper?<br />

WHAT COMES AFTER<br />

FRANCHISEE SUCCESS?<br />

Become a multi-unit<br />

franchisee<br />

A<br />

single franchise unit can<br />

be a lucrative endeavor,<br />

but many franchisees<br />

aspire to expand and become<br />

multi-unit franchisees. Becoming<br />

a multi-unit franchisee<br />

means owning and operating<br />

two or more business units<br />

within a brand framework.<br />

It makes logical sense if a<br />

franchise has been successful<br />

within a brand and business<br />

unit that they would be able to<br />

successfully open further units;<br />

at the end <strong>of</strong> the day, franchising<br />

is about repetition.<br />

There are numerous benefits<br />

in pursuing this model<br />

including economies <strong>of</strong> scale:<br />

two or more business units<br />

may utilize the same backroom<br />

resources such<br />

as accounting, human<br />

resources and administration.<br />

Second or<br />

further units may also<br />

provide a pathway for<br />

developing and retaining<br />

key personnel.<br />

Multi-unit franchise<br />

ownership can reduce<br />

risks over time – one<br />

unit may perform better<br />

than the other at certain<br />

times <strong>of</strong> the year<br />

or certain phases <strong>of</strong> the<br />

economic cycle.<br />

Multi-unit ownership<br />

may also be easier for a<br />

franchisee entrepreneur to<br />

fund, they have the dual<br />

benefit <strong>of</strong> the franchise<br />

model and performance<br />

benchmarking and their<br />

own track record within<br />

the brand.<br />

FRANCHISING<br />

BY NATHAN BONNEY<br />

What if multiunit<br />

franchisee<br />

ownership is not<br />

available?<br />

There are potentially several<br />

reasons why multi-unit<br />

ownership within a<br />

franchise brand may<br />

not be an option. For<br />

example, a particular<br />

market may only be<br />

able to sustain one<br />

unit, or perhaps the<br />

franchise business<br />

model does not support,<br />

or the brand<br />

does not allow,<br />

multi-unit ownership.<br />

Franchising<br />

is about<br />

repetition<br />

An <strong>of</strong>ten-followed<br />

path by many successful<br />

franchisees<br />

is a rinse and repeat<br />

cycle. The model is<br />

straightforward, the<br />

franchisee understands<br />

the brand and how to<br />

be successful within the brand,<br />

they open or perhaps acquire<br />

and develop a franchise business<br />

unit, sell for capital gain,<br />

and repeat the process with<br />

another.<br />

Whilst this can be commercially<br />

beneficial, for some<br />

franchisees it does not provide<br />

the challenge and growth<br />

component.<br />

Diversify into a<br />

second or different<br />

brand<br />

Where a market may not sustain<br />

the addition <strong>of</strong> a second<br />

particular brand franchise<br />

business unit, a viable option<br />

for a successful franchisee can<br />

be to open a business unit <strong>of</strong> a<br />

second or different brand.<br />

In New Zealand this is usually<br />

under the umbrella <strong>of</strong> the<br />

same franchisor.<br />

It’s not uncommon for franchisors<br />

to own and operate<br />

more than one brand, usually<br />

within the same general category,<br />

such as food and beverage,<br />

retail, or a cluster <strong>of</strong> home<br />

or commercial services.<br />

This is <strong>of</strong>ten to diversify the<br />

franchisor’s business but can<br />

also be to provide multi-unit<br />

and growth opportunities for<br />

franchisees.<br />

Overseas an area <strong>of</strong> significant<br />

growth is multi-brand<br />

ownership, where a franchisee<br />

may own units across different<br />

brands and franchisors. This<br />

can provide true diversification<br />

benefits as well as opportunities<br />

for growth and cross-pollination<br />

for both the franchisee<br />

and franchisor.<br />

Move from franchisee<br />

to master franchisee<br />

Finally, and an area <strong>of</strong> opportunity<br />

for successful franchisees,<br />

perhaps underdeveloped<br />

in the New Zealand franchising<br />

eco-system is the transition<br />

from ‘franchisee’ to ‘master<br />

franchisee’. A master franchisee<br />

has the right to develop multiunits<br />

in a region and or multiple<br />

regions and, or, to appoint<br />

sub-franchisees.<br />

Whilst they must operate<br />

within the franchise framework,<br />

they in effect become a<br />

mini-franchisor and benefit<br />

from increased autonomy and<br />

an ability to be increasingly<br />

entrepreneurial, particularly<br />

in the areas <strong>of</strong> business development,<br />

marketing and supply<br />

chains.<br />

Master franchisee ownership<br />

also provides diversification <strong>of</strong><br />

income, usually by franchisee<br />

fees, possible supplier rebates<br />

and, or, margin from being part<br />

<strong>of</strong> the supply chain. It can also<br />

provide a successful franchisee<br />

the challenge and privilege <strong>of</strong><br />

sharing their knowledge, experience<br />

and successes with the<br />

next generation <strong>of</strong> franchisees.<br />

Whilst franchisee success<br />

is usually achieved by sticking<br />

to the system, beyond one<br />

business unit for the successful<br />

franchisee there are a number<br />

<strong>of</strong> tried and proven methods to<br />

continue to grow and expand<br />

upon their success.<br />

Nathan Bonney is a director<br />

<strong>of</strong> Iridium Partners. He can be<br />

reached at nathan@iridium.net.nz<br />

or 0275 393 022<br />

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<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 9<br />

The secret to getting<br />

whatever you want<br />

It probably feels like something is missing from your life right now.<br />

It might be time, money, freedom, appreciation … or perhaps you’ve<br />

just lost sight <strong>of</strong> who you really are. But fear not, there is a secret<br />

method to get whatever you want in your business and your life …<br />

if you’re prepared to step out <strong>of</strong> your comfort zone to get it.<br />

My whole life, I felt like I<br />

was chasing something.<br />

First, it was independence.<br />

Next, it was confidence.<br />

Then, it was money I pursued, followed<br />

by love.<br />

Yes, it took me a while to realise<br />

my priorities were a little<br />

messed-up at that point in my life.<br />

Still, the never-ending race<br />

continued. Next up on the wish<br />

list, I sought success, followed by<br />

respect and recognition. Finally, I<br />

realised: I was just chasing time.<br />

But while the chase is thrilling,<br />

it is also exhausting.<br />

I was always stalked by that<br />

feeling <strong>of</strong> not being enough. Not<br />

good enough. Not fast enough.<br />

Not successful enough. Not having<br />

achieved enough. Not having<br />

slept enough.<br />

When we feel something is<br />

missing from our lives, we usually<br />

have one solution: work harder.<br />

But we do not realise that the<br />

harder the work – the faster we<br />

chase – the more the thing which<br />

we seek evades us.<br />

This is why all the emotional<br />

things we desire – success, happiness,<br />

confidence – are illusory:<br />

the more we chase, the quicker<br />

they escape our grasp.<br />

But there is a way to escape<br />

the unstoppable treadmill <strong>of</strong><br />

desire. You can hit pause on the<br />

chase. Even better, you can stop<br />

altogether, and let the thing you<br />

desire come to you.<br />

Sound too good to be true? Not<br />

if you know the secret to getting<br />

whatever you want.<br />

Lightening the load<br />

For your entire career, you have<br />

been lied to. You were told success<br />

was about accumulation. You had<br />

to obtain the right experiences,<br />

qualifications and connections.<br />

If you were ever going to get<br />

the things you wanted, then you’d<br />

have to collect the long list <strong>of</strong><br />

attributes that you supposedly<br />

needed.<br />

The result? You become a<br />

hoarder <strong>of</strong> knowledge. Because<br />

you believe your career is a long<br />

process <strong>of</strong> collecting and obtaining,<br />

you always believe you need<br />

more knowledge.<br />

Want to make more money?<br />

Get more valuable skills. Want<br />

more capacity for your team?<br />

Get them some time management<br />

training. Want to be a better<br />

leader? Get in a leadership coach<br />

(let’s face it, there are enough <strong>of</strong><br />

them to go around).<br />

But what if obtaining more<br />

isn’t the answer?<br />

Because if you want to really<br />

get what you want, there’s something<br />

you need to understand:<br />

what you obtain is not as important<br />

as who you become.<br />

Having a bucket-load <strong>of</strong> knowledge,<br />

and not putting it to good<br />

use has the same impact as being<br />

ignorant. Except the ignorant person<br />

didn’t waste months, or years,<br />

MINING BUSINESS<br />

WEALTH<br />

BY FREDDIE BENNETT<br />

‘obtaining’ that knowledge in the<br />

first place.<br />

That’s why the process <strong>of</strong><br />

hoarding and obtaining is not<br />

the answer. The answer lies in<br />

removing almost everything.<br />

The removal company<br />

Success comes from subtraction.<br />

When my clients want to transform<br />

their businesses, teams or<br />

lives, they begin by insisting on<br />

‘more’.<br />

First they want training. Then<br />

they want the courses. Then the<br />

guidebooks. Then the seminars.<br />

But if you really want to get<br />

whatever it is you desire, then the<br />

first thing I recommend is this:<br />

Get out <strong>of</strong> your own way.<br />

You don’t need another strategy,<br />

training plan, 5-step-process<br />

or blueprint. What you need is to<br />

remove everything that’s tripping<br />

you up. Hint: The single biggest<br />

factor that’s getting in your way<br />

is … you.<br />

So stop overcomplicating it.<br />

Quit waiting for things to be perfect.<br />

No more endless searching<br />

for that final piece <strong>of</strong> the puzzle<br />

or the elusive ‘breakthrough<br />

moment’. Stop creating a plan<br />

and start taking action.<br />

What action do you need to<br />

take however?<br />

You only need to do one thing:<br />

Ask the impossible<br />

question<br />

If you remove everything that’s<br />

holding you back, you can have<br />

whatever you want ... if ... you’re<br />

willing to ask 1,000 people for<br />

it. Ask them, in-person or on the<br />

phone. One at a time.<br />

Of course, the problem arises<br />

when you’re not willing to do<br />

that. You might pluck up the courage<br />

to ask one or two people, but<br />

then you’ll stop asking.<br />

It’s a crazy paradox <strong>of</strong> life and<br />

business that we stop asking for<br />

what we want in life, even if we<br />

don’t get it.<br />

You’ll stop asking because<br />

you’ll tell yourself a lie about ‘getting<br />

too busy’, but the truth is: you<br />

don’t want to be hurt by any more<br />

rejection.<br />

But rejection isn’t reality. It is<br />

not a physical thing. It’s a feeling<br />

we create. Rejection is a story we<br />

make up, based on some words<br />

somebody else said. We cause<br />

ourselves a load <strong>of</strong> pain just<br />

because someone said, “No thank<br />

you”.<br />

Whether it’s the sale, the date,<br />

the job, the project, the client –<br />

we are afraid that we won’t hear<br />

“yes”, so we would prefer to hear<br />

silence.<br />

It’s true, you do need to hear<br />

“yes” to get what you want. But<br />

you also need to hear “no”. You<br />

can’t have one without the other.<br />

It’s like saying you can’t have ‘up’<br />

without ‘down’, or you can’t have<br />

‘north’ without ‘south’, or you<br />

can’t have ‘heads’ without ‘tails’<br />

– you can’t have “yes”, without<br />

“no”.<br />

Stop hanging so much weight<br />

upon a tiny, two-letter word.<br />

“No” is good. Every “no” is a<br />

step closer to getting what you<br />

want. So, embrace the secret to<br />

getting whatever you want … by<br />

asking for it.<br />

Go make some outrageous<br />

requests. And remember that<br />

‘yes’ lives in the land <strong>of</strong> ‘no’.<br />

Guinness World Record Holder,<br />

podcast host and bestselling author,<br />

Freddie is known as ‘The Pr<strong>of</strong>it<br />

Hunter’. He helps business owners<br />

enjoy more time, money and freedom<br />

by discovering and extracting hidden<br />

pr<strong>of</strong>its in their companies. Email<br />

Freddie@conqueryourmedia.com<br />

Strong investment decisions<br />

built on trust<br />

Our local wealth management experts Sarah and Simon, will work with you to guide you toward your<br />

long term financial goals.<br />

Contact us<br />

Sarah Ashby: +64 27 211 0760<br />

Simon Bradley:+64 27 427 3899<br />

www.jarden.co.nz/wealth-management<br />

Jarden Securities Limited is an NZX Firm. Jarden Financial Advice Provider Disclosure statement is publicly available at<br />

www.Jarden.co.nz. Jarden is not a registered bank in New Zealand.


10 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

FIRST IMPRESSIONS:<br />

Treating candidates like customers<br />

Cast your mind back to<br />

the last time you applied<br />

for a job and didn’t hear<br />

back from that company. Were<br />

you under-qualified? Were you<br />

over-qualified? Perhaps you<br />

weren’t quite the right team fit.<br />

Or maybe your CV and cover letter<br />

wasn’t up to scratch.<br />

Time passes and you patiently<br />

wait, but there is no response. No<br />

matter the reason, these unanswered<br />

questions leave you feeling<br />

disappointed, confused, and<br />

dissatisfied.<br />

Next, think about flipping<br />

this scenario around, with roles<br />

reversed: you are the potential<br />

employer who left your applicant<br />

hanging with no response.<br />

Now imagine that they are out<br />

there sharing with their friends<br />

and family about their negative<br />

experience with you and how no<br />

update, feedback or response was<br />

given. Clearly, this is not an ideal<br />

situation for your business.<br />

Treating candidates like customers<br />

is key. Here we outline<br />

recommendations to help you<br />

deliver an exceptional recruitment<br />

experience.<br />

First impressions<br />

First impressions work both ways<br />

– in particular the power <strong>of</strong> first<br />

impressions is a stand-out for<br />

many job seekers. The very first<br />

encounter is an opportunity to<br />

build a trusting relationship with<br />

a potential employee and show<br />

them first-hand the values and<br />

culture <strong>of</strong> your business. Even<br />

for those candidates who decline<br />

HUMAN RESOURCES<br />

BY KELLIE HAMLETT<br />

<strong>of</strong>fers or who are unsuccessful in<br />

the process, the quality <strong>of</strong> their<br />

experience through the recruitment<br />

process is fundamental.<br />

On the flip side, negative experiences<br />

can have far-reaching<br />

consequences.<br />

Transparency<br />

and responsive<br />

communication<br />

Communication points throughout<br />

the recruitment process are<br />

critical for engaging candidates<br />

and to prevent them from being<br />

hired by your competition. Many<br />

companies believe that candidates<br />

who are unsuccessful don’t<br />

need to be notified, and that if<br />

they don’t receive an update, they<br />

will assume they were not picked<br />

for the job. Many view this as<br />

unpr<strong>of</strong>essional. Customers in a<br />

store would never be ignored or<br />

have inquires unanswered – why<br />

would we treat job seekers any<br />

differently?<br />

Candidates deserve to be<br />

acknowledged when their application<br />

has been received and<br />

updated, whether they have been<br />

selected for an interview or not.<br />

For candidates who are ultimately<br />

unsuccessful, they should<br />

be advised when you have<br />

decided not to progress their<br />

application.<br />

During this time, share this<br />

feedback politely, as there is<br />

nothing worse than getting a<br />

blasé rejection email that leaves<br />

the candidate with unanswered<br />

questions, other than no response<br />

at all.<br />

Build steps into your recruitment<br />

process which allow for<br />

personalised feedback to candidates<br />

who you are not progressing<br />

with. Candidates appreciate<br />

that you have taken time <strong>of</strong> <strong>of</strong>fer<br />

feedback, and it has potential to<br />

help them improve and move<br />

forward on their job-searching<br />

journey.<br />

Other key aspects include<br />

<strong>of</strong>fering honest, clear and concise<br />

job adverts and descriptions,<br />

detailing specifically the skills,<br />

experience and qualifications<br />

which are both required and<br />

advantageous for the role. Good<br />

adverts provide a balance <strong>of</strong> the<br />

qualities the employer is looking<br />

for in a candidate and what<br />

candidates can expect to receive<br />

from the employer.<br />

Welcoming hospitality<br />

An interview process is an opportunity<br />

for a candidate to gain an<br />

insight into what it might be like<br />

to be part <strong>of</strong> your business. Creating<br />

a positive image by greeting<br />

them in a friendly manner,<br />

making them feel welcomed<br />

and comfortable, treating them<br />

with respect, encouraging their<br />

questions and promoting career<br />

opportunities can be the difference<br />

between a candidate accepting<br />

or declining your job <strong>of</strong>fer.<br />

Following the interview,<br />

whether they are successful or<br />

not, take a step further and provide<br />

them with insightful feedback<br />

which they can use to assist<br />

with future applications.<br />

Listen, refine, repeat<br />

The recruitment process isn’t just<br />

an opportunity for an employer<br />

to screen potential candidates.<br />

Job seekers are measuring their<br />

experience in the process, and<br />

establishing whether your company<br />

is right for them. Asking<br />

candidates to complete a survey<br />

with regard to assessing their<br />

interview experience with you<br />

can be helpful. Feedback can help<br />

you further understand your candidate<br />

audience and how you can<br />

continuously improve to <strong>of</strong>fer the<br />

best candidate experience.<br />

Employees are an organisation’s<br />

greatest asset and taking<br />

the time to recruit the right person<br />

is absolutely a worthwhile<br />

investment. <strong>Business</strong>es that have<br />

the best chance <strong>of</strong> recruiting<br />

the best people are those who<br />

truly understand the power <strong>of</strong><br />

‘customer experience’. Employers<br />

that go above and beyond in<br />

their recruitment and on-boarding<br />

efforts are far more likely<br />

to attract quality talent and see<br />

greater pay-<strong>of</strong>f with retention and<br />

job satisfaction in the long-term.<br />

It’s worthwhile considering<br />

– who really are your customers?<br />

All great companies believe<br />

their customers deserve the best<br />

and candidates should be treated<br />

with the same philosophy. Set<br />

your business apart and attract<br />

the best talent – start by delivering<br />

an exceptional recruitment<br />

experience.<br />

Talent ID are Recruitment Specialists<br />

and can support you through your<br />

recruitment process. Please feel<br />

free to talk to us about this by<br />

calling 07 349 1081 or emailing<br />

kellie@talentid.co.nz<br />

Staying ahead <strong>of</strong> the game<br />

HOW TO SELL YOUR<br />

BUSINESS IN TODAY’S<br />

EVOLVING MARKET<br />

Selling a business in today’s<br />

market can be challenging<br />

as the business landscape is<br />

constantly evolving. Here are a<br />

few tips on how to sell a business<br />

in today’s market.<br />

Understand the<br />

current market<br />

By staying informed about the<br />

state <strong>of</strong> the economy, consumer<br />

behaviour, and technological<br />

advancements, you’ll be able to<br />

gain a better understanding <strong>of</strong><br />

the current market conditions.<br />

This knowledge can assist you<br />

in identifying opportunities and<br />

potential challenges, as well as<br />

positioning your business to<br />

thrive in the current market.<br />

Embrace technology<br />

BUSINESS SALES<br />

BY STEVE CATLEY<br />

Embracing technology is an<br />

important part <strong>of</strong> adapting to<br />

changing business trends. Using<br />

technology can help you reach<br />

a wider audience and make it<br />

easier for potential buyers to<br />

learn about your company. This<br />

can include implementing digital<br />

marketing strategies such as<br />

search engine optimisation (SEO).<br />

It also should include determining<br />

which social media platform<br />

(LinkedIn, Instagram, Facebook,<br />

Twitter and even TikTok) is the<br />

best platform for your social<br />

media endeavours.<br />

Be flexible<br />

When it comes to changing business<br />

trends, adapting to a more<br />

flexible mindset is essential. This<br />

could include thinking about a<br />

range <strong>of</strong> options for how you<br />

might sell your business and<br />

who you might sell it to. Perhaps<br />

extend your thinking to include<br />

unusual buyers like venture capitalists<br />

or private equity firms<br />

who may have different goals<br />

and expectations than traditional<br />

buyers. If you are open to different<br />

types <strong>of</strong> buyers and deals you<br />

will be able to explore a wider<br />

range <strong>of</strong> possibilities and increase<br />

your chances <strong>of</strong> finding the right<br />

buyer.<br />

Emphasise the value<br />

<strong>of</strong> your business<br />

Selling a business in today’s market<br />

requires learning how to<br />

emphasise your company’s value.<br />

You can set your company apart<br />

from competitors and appeal to<br />

potential buyers by emphasising<br />

its unique value proposition, such<br />

as a large customer base, proprietary<br />

technology, or strong brand<br />

recognition.<br />

Showcase the<br />

business’s potential<br />

Showcasing the potential <strong>of</strong> the<br />

company is an important step in<br />

adapting to changing business<br />

trends.<br />

You’ll be able to demonstrate<br />

the value <strong>of</strong> your business and<br />

attract buyers who are looking<br />

for a business with a strong<br />

future and clear opportunities for<br />

further growth and expansion.<br />

Summary<br />

In today’s market, selling a business<br />

necessitates a strategic<br />

approach as well as a willingness<br />

to adapt to changing business<br />

trends.<br />

Steve Catley is a <strong>Business</strong> Broker at<br />

LINK <strong>Business</strong> Brokers. He can be<br />

contacted at 021 341 117 and<br />

steve.catley@linkbusiness.co.nz


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 11<br />

Tauranga’s 2024-34 long-term<br />

plan – have your say<br />

Between 15 <strong>November</strong> and 15 December, Tauranga City Council will be consulting the<br />

community on its draft 2024-34 Long-term Plan (LTP) and we’re particularly interested in<br />

hearing from the business community on some key matters.<br />

> By ANNE TOLLEY, TAURANGA COMMISSION CHAIR<br />

On the next two pages, you<br />

will find commentary on<br />

the draft LTP, together with<br />

details on where to obtain more<br />

information, how to make a submission<br />

and the locations and<br />

timing <strong>of</strong> LTP engagement opportunities<br />

to talk directly to Council<br />

staff or the Commissioners.<br />

From a business perspective,<br />

it’s important that you know<br />

that this draft LTP does not signal<br />

any significant change in<br />

direction, but rather our determination<br />

to get on with the job<br />

<strong>of</strong> implementing some long-overdue<br />

investment in infrastructure<br />

and community facilities, which<br />

the community has already<br />

expressed a broad measure <strong>of</strong><br />

support for.<br />

Those <strong>of</strong> you who are Tauranga<br />

city ratepayers will be<br />

aware that we have made some<br />

significant changes to our rating<br />

structure since the Commission<br />

took on the Council’s governance<br />

role in February 2021.<br />

These aim to make our rating<br />

system fairer and bring Tauranga’s<br />

commercial rates differential<br />

and targeted transport rate more<br />

into line with those in other major<br />

centres. That has seen some fairly<br />

hefty rates increases for the business<br />

community over the last two<br />

years, although it’s worth noting<br />

that our commercial differential<br />

is still low compared with other<br />

metro councils.<br />

In this draft LTP, we’re proposing<br />

to introduce a new industrial<br />

rating category with a higher<br />

differential than that applying to<br />

the commercial sector generally<br />

(see the following pages for more<br />

details). This reflects the relatively<br />

high benefit that industry<br />

derives from our infrastructure<br />

(and in particular, our transport<br />

network). If the proposed industrial<br />

rate is adopted, by year four<br />

<strong>of</strong> this LTP, we would anticipate<br />

achieving a constant proportional<br />

split <strong>of</strong> the general rate at 65%<br />

residential, 20% industrial and<br />

15% commercial.<br />

The Council has also been<br />

working on innovative new ways<br />

to fund new infrastructure.<br />

> As well as successful applications to the Government’s Infrastructure<br />

Acceleration Fund and Housing Acceleration Fund, we have also utilised the<br />

Infrastructure Funding and Financing Act to contribute to the cost <strong>of</strong> transport<br />

projects (and potentially to cover the rates-funded share <strong>of</strong> Te Manawataki o<br />

Te Papa, our Civic Precinct redevelopment which will bring new life to the city<br />

centre and make it the sub-region’s culture, heritage and entertainment hub).<br />

As well as successful<br />

applications to the Government’s<br />

Infrastructure<br />

Acceleration Fund<br />

and Housing Acceleration<br />

Fund, we have<br />

also utilised the Infrastructure<br />

Funding and<br />

Financing Act to contribute to the<br />

cost <strong>of</strong> transport projects (and<br />

potentially to cover the ratesfunded<br />

share <strong>of</strong> Te Manawataki o<br />

Te Papa, our Civic Precinct redevelopment<br />

which will bring new<br />

life to the city centre and make it<br />

the sub-region’s culture, heritage<br />

and entertainment hub).<br />

Another possible longer-term<br />

prospect is the introduction <strong>of</strong><br />

road pricing, both to reduce<br />

transport network congestion at<br />

peak travel times and to generate<br />

funds which would allow us to<br />

bring forward network improvements.<br />

Again, see the information<br />

overleaf to give you some background<br />

on what this could involve<br />

and what it would achieve.<br />

The Commission is particularly<br />

appreciative <strong>of</strong> the support<br />

the business community has provided<br />

over the past two-and-a-half<br />

years, as we work to address the<br />

backlog <strong>of</strong> investment required<br />

to address the city’s housing<br />

shortfall and inadequate infrastructure.<br />

This LTP will continue<br />

that mahi and we look forward to<br />

receiving your feedback on all <strong>of</strong><br />

the matters referred to above.<br />

POST-ELECTION TAX UPDATE<br />

At the time <strong>of</strong> writing this,<br />

over a week since the General<br />

Election was held on<br />

14 October, we are still no closer<br />

to knowing the final form <strong>of</strong> the<br />

next Government.<br />

The counting <strong>of</strong> special and<br />

overseas votes may swing some<br />

<strong>of</strong> the electorate results, and the<br />

results <strong>of</strong> the by-election in Port<br />

Waikato will not be known until<br />

25 <strong>November</strong>.<br />

We do know though that the<br />

new government will be a coalition<br />

<strong>of</strong> National/Act and potentially<br />

NZ First. As with any negotiation,<br />

talks between the coalition<br />

partners will involve some give<br />

and take on all sides so it remains<br />

to be seen what policies survive<br />

from the campaign stage on all<br />

sides. So let’s have a quick recap<br />

<strong>of</strong> the main tax policies <strong>of</strong> the<br />

likely coalition partners.<br />

Income tax<br />

National and NZ First both proposed<br />

to adjust the personal<br />

income tax brackets for inflation<br />

meaning anyone earning over<br />

$78,100 would benefit from a<br />

decrease in income tax <strong>of</strong> just<br />

over $1,000 a year.<br />

Those on lower incomes<br />

would receive less direct income<br />

TAXATION<br />

BY ANDREA SCATCHARD<br />

tax benefit from this change,<br />

but many would qualify for the<br />

additional support measures proposed<br />

by National such as FamilyBoost<br />

and changes to the Working<br />

for Families and In Work Tax<br />

credit levels – these make up the<br />

rest <strong>of</strong> the well-publicised up to<br />

$250 per fortnight benefits touted<br />

by National during the election<br />

campaign.<br />

The 39% top personal tax rate<br />

for income over $180,000 looks<br />

set to stay under both National<br />

and NZ First policies.<br />

Act also proposes lower tax<br />

rates, but via different means.<br />

Rather than adjusting rates for<br />

inflation, Act wants to simplify<br />

the tax system by reducing the<br />

number <strong>of</strong> tax rates from the current<br />

five down to only three and<br />

ultimately reducing the top personal<br />

tax rate to 33% from 2026.<br />

Assuming National’s tax cuts<br />

are non-negotiable, National’s<br />

costings show the tax bracket<br />

changes taking effect from 1<br />

April 2024. The bracket changes<br />

should also have flow-on effects<br />

on the thresholds for FBT, ESCT<br />

and RWT. Neither National nor<br />

Act have indicated that they will<br />

repeal the increase to the trust<br />

tax rate to 39% so that seems set<br />

to stay.<br />

Land and property tax<br />

Residential property owners<br />

have a few things to rejoice about<br />

with the incoming government.<br />

National, Act and NZ First have<br />

all supported restoring interest<br />

deductibility for residential<br />

rental properties.<br />

Under National’s policy this<br />

won’t happen immediately,<br />

instead being phased in between<br />

April 2024 and April 2026. The<br />

bright-line test is expected to be<br />

reduced to 2 years (by National)<br />

or removed completely (Act and<br />

NZ First).<br />

Commercial property owners<br />

however will fare less well with<br />

the ability to claim tax depreciation<br />

on commercial buildings<br />

expected to be removed from the<br />

2024/25 tax year.<br />

National has also pledged to<br />

remove the current ban on most<br />

foreigners buying residential<br />

property in New Zealand, for<br />

properties worth over $2m only,<br />

while at the same time introducing<br />

a 15% tax on these purchases.<br />

GST<br />

Labour’s policy <strong>of</strong> removing GST<br />

from fruit and vegetables is dead<br />

in the water now, although NZ<br />

First is keen to explore an exemption<br />

for basic foods.<br />

It remains to be seen whether<br />

they have enough bargaining<br />

power to see this through the<br />

negotiation process, but as a GST<br />

specialist I hope that this does not<br />

eventuate.<br />

Labour’s other major GST policy<br />

change was to pass the Platform<br />

Economy Bill, which would<br />

see GST charged via short-term<br />

accommodation and ride-share<br />

platforms such as AirBnB and<br />

Uber where the suppliers are<br />

not themselves GST registered.<br />

National has vowed to repeal this<br />

meaning it is unlikely to come<br />

into force on its intended implementation<br />

date <strong>of</strong> 1 April 2024.<br />

FamilyBoost –<br />

childcare tax rebate<br />

National has proposed a childcare<br />

tax rebate <strong>of</strong> 25% for households<br />

earning less than $180,000, with<br />

the rebate percentage reducing<br />

gradually for those earning more<br />

than $140,000. The maximum<br />

rebate payable will be $75 per<br />

week. As this is to be paid through<br />

the payroll system, payroll system<br />

providers will have some work to<br />

do ahead <strong>of</strong> the 1 April 2024 implementation<br />

date if this proceeds.<br />

Final words<br />

Until we finally have a government<br />

formed, and legislation introduced<br />

to effect these changes, we<br />

can’t be certain <strong>of</strong> what the next<br />

3 years holds from a tax perspective.<br />

But we can be certain that<br />

there will be a significant level <strong>of</strong><br />

change coming. Your accountant<br />

or tax adviser will be able to help<br />

you navigate what these changes<br />

mean for you and your business.<br />

Andrea Scatchard is a Tax Partner<br />

at Deloitte, based in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong>. She can be contacted on<br />

ascatchard@deloitte.co.nz


12 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

Tauranga City Council’s draft 2024-34 Long-term<br />

Plan (LTP) will go out for community consultation<br />

midway through <strong>November</strong> and the Council<br />

particularly wants to hear what the business<br />

sector thinks about some <strong>of</strong> its key elements.<br />

There are a number <strong>of</strong> topics that will be <strong>of</strong><br />

interest to commercial ratepayers, and we would<br />

really appreciate <strong>Business</strong> <strong>News</strong> readers taking<br />

the time to give us their thoughts on these.<br />

Overview<br />

The 2024-34 draft LTP continues the<br />

higher interest rates continue to increase<br />

work started in 2021, which aimed to<br />

the cost <strong>of</strong> delivering much-needed<br />

address a legacy <strong>of</strong> underinvestment in investment, Council has been working<br />

the infrastructure our growing city needs hard to keep costs and rate increases as<br />

and the community facilities that will<br />

low as possible by delaying or deferring<br />

make Tauranga a great place for future some projects; ensuring that the costs <strong>of</strong><br />

generations to live – a place we can all be running the city are apportioned as fairly<br />

proud to call home.<br />

as possible; and focusing on getting the<br />

At the same time, in the midst <strong>of</strong> a cost<strong>of</strong>-living<br />

crisis and an environment where<br />

work done to deliver our existing priority<br />

projects.<br />

Proposed industrial rate<br />

Tauranga currently has two rating<br />

categories – residential and<br />

commercial. The current commercial<br />

category includes land whose primary<br />

use is commercial, industrial, port,<br />

transportation, or utilities. We recognise<br />

that some commercial activities – industrial,<br />

port, transportation and utilities – make<br />

greater use <strong>of</strong> and have a greater impact<br />

on Council infrastructure, particularly our<br />

transport network, and on community<br />

wellbeing factors such as congestion and<br />

pollution.<br />

We think the creation <strong>of</strong> a separate<br />

industrial rating category would be a fairer<br />

way <strong>of</strong> sharing costs across all ratepayers.<br />

If it was introduced, this would mean<br />

that properties classified as industrial<br />

would pay a higher proportion <strong>of</strong> the<br />

general rates, in recognition <strong>of</strong> the impact<br />

increasing volumes <strong>of</strong> heavy vehicles are<br />

having on our infrastructure.<br />

If this proposal goes ahead, the median<br />

residential rates increase for the 2024/25<br />

year would be $4.21 per week rather than<br />

$6.18 per week; the median commercial<br />

rates increase would be $9.85 per week


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 13<br />

rather than $18.45 per week; and the<br />

median industrial rate increase would be<br />

$45.49 per week, compared to $13.32<br />

per week for these properties without the<br />

proposed category.<br />

We would also phase-in changes so<br />

there is a consistent split <strong>of</strong> the general<br />

rates across residential, commercial, and<br />

industrial sectors by Year 4 <strong>of</strong> this LTP, to<br />

be more aligned with other major centres,<br />

such as Hamilton City.<br />

Other ways <strong>of</strong> making costs fairer<br />

Other ways we’re looking to share the<br />

city’s costs more fairly include changes<br />

to Council fees and charges and the<br />

introduction <strong>of</strong> a new targeted rate for<br />

growth areas, to <strong>of</strong>fset a shortfall in our<br />

development contributions reserves for<br />

projects in those areas.<br />

The proposed fees and charges go<br />

some way towards passing on the actual<br />

cost <strong>of</strong> council services and facilities to<br />

those who are using them. This recognises<br />

the impact <strong>of</strong> inflation and other factors<br />

on our costs. The key activities involved<br />

include boat ramps, sports fields,<br />

parking and lease fees for council-owned<br />

properties.<br />

Council borrows to pay for the large<br />

projects that service new development.<br />

In some instances, we have not been able<br />

to collect enough through Development<br />

Contributions to pay <strong>of</strong>f the debt for<br />

growth projects. Instead <strong>of</strong> burdening<br />

all general ratepayers with the debt<br />

repayment, we think it’s fairer that those<br />

who are directly benefitting from the<br />

growth, or will be in the future, should pay<br />

a little bit more.<br />

To ensure future growth does pay for<br />

growth, work is underway to better assess<br />

the eventual cost <strong>of</strong> projects needed to<br />

cater for the population growth enabled by<br />

new development.<br />

SmartTrip variable road pricing<br />

Our rapid growth, geography and high<br />

dependency on private motor vehicles<br />

(compared to other New Zealand cities)<br />

are major contributors to the road<br />

congestion that makes moving around the<br />

city so much more difficult, particularly at<br />

peak travel times. Because there’s little<br />

scope for increasing the number <strong>of</strong> lanes<br />

on most <strong>of</strong> our roads, we have to look for<br />

other solutions.<br />

Experience elsewhere in the world<br />

has shown that variable road pricing,<br />

or SmartTrip, could be part <strong>of</strong> our traffic<br />

congestion solution. Essentially, SmartTrip<br />

is a system which would charge vehicle<br />

owners for using Tauranga’s highways, with<br />

higher costs during peak travel times and<br />

lower costs when demand is less. Its intent<br />

is to encourage people to think about their<br />

road use and, where they can, change their<br />

travel time, work from home, share their<br />

vehicle use, or use another transport mode<br />

(like public transport, cycling or walking). It<br />

would also mean road users who don’t<br />

live in Tauranga would be contributing<br />

to the local cost <strong>of</strong> transport network<br />

improvements.<br />

Key road pricing benefits for business<br />

would include faster and more reliable<br />

journeys; provision <strong>of</strong> an additional funding<br />

source to bring forward future network<br />

improvements; and better productivity<br />

and cost reductions associated with<br />

commercial vehicles spending less time<br />

delayed by traffic congestion.<br />

We’re not looking for a decision on<br />

SmartTrip at this stage, but we would like<br />

the community’s feedback on this concept,<br />

so that we can assess whether we should<br />

work with Waka Kotahi and Government on<br />

a business case investigation.<br />

Should we have a community<br />

stadium?<br />

Community engagement in July <strong>2023</strong><br />

showed initial support for a proposed<br />

community stadium at Tauranga/Wharepai<br />

Domain, especially from our under-50s.<br />

We think the proposed boutique stadium<br />

could bring some significant benefits<br />

to the sub-region and drive economic<br />

growth, but with all <strong>of</strong> the priority projects<br />

already in our work programme, we think<br />

a staged delivery approach would be<br />

required, which could see this project start<br />

in 2029/30. This timeframe coincides with<br />

the need to renew the current athletic track<br />

facility at the domain. Again, we’re looking<br />

for feedback from the entire community<br />

to help us decide if and when this project<br />

should go ahead.<br />

Between 15 <strong>November</strong> and 15 December,<br />

we’ll be asking for feedback on our plan<br />

for the next 10 years. There will be lots <strong>of</strong><br />

ways to share your thoughts, including<br />

in person, at a number <strong>of</strong> community<br />

events.<br />

Find out more letstalk.tauranga.govt.nz/<br />

longtermplan<br />

invesTing in OuR future<br />

making things fairer<br />

dOing the mahi<br />

Find out more letstalk.tauranga.govt.nz/longtermplan


14 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

SMEs turning to accountants<br />

and bookkeepers for support<br />

Small businesses in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> and across Aotearoa<br />

New Zealand have experienced<br />

a tumultuous few years,<br />

filled with uncertainty and economic<br />

downturn.<br />

But in the face <strong>of</strong> adversity,<br />

there’s no doubt small business<br />

owners are increasingly turning<br />

to their trusted accountants and<br />

bookkeepers for advice and support<br />

when they need it most.<br />

Xero’s State <strong>of</strong> the industry<br />

report has revealed unique<br />

insights into the future <strong>of</strong> the<br />

accountancy and bookkeeping<br />

industry which suggests advisers<br />

do more than taxes and balance<br />

books.<br />

To meet demand, many<br />

accountants and bookkeepers are<br />

looking to expand their services<br />

to strengthen their <strong>of</strong>fering, with<br />

almost all practices now <strong>of</strong>fering<br />

advisory services.<br />

This includes supporting the<br />

implementation <strong>of</strong> s<strong>of</strong>tware<br />

(70%), planning and budgeting<br />

(62%), and analysing business<br />

performance (62%).<br />

With the pandemic, inflation,<br />

and rising cost <strong>of</strong> living, these<br />

past few years have been challenging<br />

for our small business<br />

economy.<br />

Through this all, accountants<br />

and bookkeepers have played a<br />

crucial role in guiding their clients<br />

through choppy waters and<br />

uncertain times. By taking on a<br />

‘personal trainer’ type role, they<br />

<strong>of</strong>fer more than just tax compliance<br />

and planning strategy.<br />

Accountants and bookkeepers<br />

can assist with driving new revenue,<br />

better outcomes and ultimately<br />

help foster business success<br />

as an informed advisor.<br />

With practices expecting clients<br />

to need more support in the<br />

future (70%), it is clear advisors<br />

will continue to be a lifeline for<br />

small businesses in the years<br />

ahead.<br />

Practices who proactively<br />

expand their advisory <strong>of</strong>ferings<br />

will be best prepared to deal with<br />

client needs moving forward.<br />

Taking on a more advisory<br />

role has positively impacted the<br />

bottom line for many practices,<br />

with 60% seeing increased revenue<br />

over the past 12 months.<br />

As a result, they’re in a position<br />

to better support small<br />

businesses, with many practices<br />

claiming their clients’ needs are<br />

better met, and over half reporting<br />

better client confidence and<br />

trust.<br />

It’s important for accountants<br />

and bookkeepers to continue providing<br />

help and guidance to small<br />

businesses, as their support could<br />

be the difference between a small<br />

WORKPLACE<br />

WELLBEING<br />

BY BRIDGET SNELLING<br />

business weathering the storm or<br />

shutting up shop.<br />

The relationship between an<br />

advisor and a small business is<br />

crucial.<br />

Accountants and bookkeepers<br />

have the knowledge and skills to<br />

help small businesses with everything<br />

from planning and budgeting,<br />

to embracing technology and<br />

digital tools which help improve<br />

cash flow and productivity.<br />

By integrating a business advisory<br />

approach into their <strong>of</strong>fering,<br />

accountants and bookkeepers<br />

will be better positioned to help<br />

small businesses navigate these<br />

challenging economic times and<br />

into greener pastures.<br />

So don’t just view your accountant<br />

and bookkeeper as a compliance<br />

and tax advisor – look at<br />

them as a lifeline and support<br />

network for your small business.<br />

Are you looking for a Xero<br />

trusted advisor for your business?<br />

Visit www.xero.com/nz/<br />

advisors/ to find local assistance<br />

and expertise to take<br />

your business to the next level.<br />

Bridget Snelling is the Xero Country<br />

Manager for New Zealand<br />

SARA LEE – JUST<br />

DESSERTS OR JUST<br />

ANOTHER POST-<br />

COVID VICTIM?<br />

On 19 October, Australian dessert brand, Sara Lee, went into voluntary<br />

administration. Many New Zealanders will know Sara Lee <strong>of</strong> course for<br />

its range <strong>of</strong> frozen cheesecakes, pies and puddings.<br />

According to Vaughan<br />

Strawbridge, one <strong>of</strong> the<br />

voluntary administrators<br />

appointed, 1 “Sara Lee is an iconic<br />

brand which produces quality<br />

Australian-made products from<br />

its manufacturing facility in Lisarow,<br />

NSW, where it employs some<br />

200 staff. We are working with<br />

Sara Lee’s management team<br />

and staff to continue operations<br />

while we secure the future <strong>of</strong> the<br />

business.”<br />

Sadly, Sara Lee is the latest in a<br />

series <strong>of</strong> Aussie brands (that are or<br />

may be familiar to Kiwis) to take a<br />

tumble in <strong>2023</strong>: in February, Australian<br />

prestige clothes firm Alice<br />

McCall went into liquidation 2 ; in<br />

late March, music and entertainment<br />

retailer Sanity shut down all<br />

50 <strong>of</strong> its stores across Australia 2 ;<br />

and in July, clothing, homeware<br />

and gifts retailer EziBuy went<br />

into liquidation. 3<br />

Fortunately for buyers <strong>of</strong> their<br />

INTELLECTUAL<br />

PROPERTY ISSUES<br />

BY BEN CAIN<br />

products, Sanity and EziBuy have<br />

at least been able to continue to<br />

trade online.<br />

So what went wrong at Sara<br />

Lee? According to its website, 4<br />

“Sara Lee has a long history <strong>of</strong><br />

producing delicious desserts<br />

using quality, authentic ingredients.<br />

... Our bakers and pastry<br />

chefs create delicious desserts<br />

and baked goods for Australians<br />

and New Zealanders every day,<br />

using traditional baker’s flour,<br />

real eggs and fresh cream”.<br />

If Sara Lee’s desserts were<br />

so delicious, though, why have<br />

administrators been called in? Is<br />

Sara Lee just another victim <strong>of</strong><br />

changing consumer habits in a<br />

post-pandemic world? Or, as with<br />

Tupperware, is a lack <strong>of</strong> innovation<br />

to blame? Or is it simply<br />

a case <strong>of</strong> rising costs combined<br />

with a drop in consumer expenditure<br />

on luxury items in the current<br />

cost <strong>of</strong> living crisis? We may<br />

never know.<br />

Whatever the reason, there<br />

can be no doubt that commerce<br />

(and especially retail) has encountered<br />

some pretty rough seas <strong>of</strong><br />

late and, while inflation remains<br />

high, the waters ahead will continue<br />

to be lumpy.<br />

In this economic context, a<br />

business’s IP assets can take on<br />

> Is Sara Lee just another victim <strong>of</strong> changing<br />

consumer habits in a post-pandemic<br />

world? Or, as with Tupperware, is a lack <strong>of</strong><br />

innovation to blame? Or is it simply a case<br />

<strong>of</strong> rising costs combined with a drop in<br />

consumer expenditure on luxury items in<br />

the current cost <strong>of</strong> living crisis?<br />

increasing importance since they<br />

form the foundation <strong>of</strong> a business’s<br />

success and the platform<br />

on which a business can be resurrected<br />

– even if everything else<br />

about that business has changed<br />

(or been left behind, as was the<br />

case with, for example, Cath Kidston<br />

and Jaegar in the UK 5 ).<br />

One need look no further<br />

than the automotive industry for<br />

examples <strong>of</strong> where iconic brand<br />

names once thought dead have<br />

risen like phoenixes to take on<br />

new lives. One that immediately<br />

comes to mind is Mini, resurrected<br />

by BMW in 2001.<br />

I will leave readers <strong>of</strong> this article<br />

– my last for <strong>2023</strong> – with one<br />

message: take care <strong>of</strong> your IP.<br />

Protect it, nurture it, and never<br />

take it for granted – one day it just<br />

might be worth something and,<br />

when that day comes, you’ll be<br />

glad you did.<br />

Ben Cain is a Senior Associate at<br />

James & Wells. He can be contacted<br />

at 07 928 4470 (Tauranga),<br />

07 957 5660 (Hamilton), and<br />

ben.cain@jamesandwells.com<br />

1. Source: https://www.nzherald.co.nz/business/dessert-maker-sara-lee-in-voluntary-administration/WZSYL7EB45AWRBQMPJKXVICNVQ/ 2. Source: https://www.nzherald.co.nz/business/australian-brand-ezibuy-goes-into-administration-as-sales-down-51/GUFK6WK2EJGR-<br />

5CU6WKCFC63DOM/ 3. Source: https://www.stuff.co.nz/business/132589094/online-retailer-ezibuy-goes-into-liquidation-owing-more-than-100m/ 4. Source: https://saralee.com.au/about-us/ 5. Source: https://startups.co.uk/news/uk-brands-administration/


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 15<br />

BUILDING AN INFORMATION<br />

TECHNOLOGY ROADMAP<br />

When asking the question,<br />

“Have you got an<br />

Information Technology<br />

Roadmap?”, we are asking<br />

how important your IT infrastructure<br />

is to your business.<br />

We hope that as the security<br />

landscape evolves, and new<br />

threats continue to arise, that<br />

you are taking your business<br />

and your computer network seriously.<br />

Doing so can help you stay<br />

ahead <strong>of</strong> the game, and have competitive<br />

advantage from other<br />

businesses, because you have a<br />

vision and a plan to keep yourself<br />

in business, your data protected<br />

and secured, and possibly even a<br />

solution for disaster recovery.<br />

Why have a roadmap<br />

for technology?<br />

Having a roadmap is an ongoing<br />

strategic process that helps businesses<br />

plan and manage their<br />

IT initiatives, such as migrating<br />

to a new cloud system, upgrading<br />

to a new enterprise s<strong>of</strong>tware<br />

platform, or improving their IT<br />

security.<br />

Creating a roadmap can provide<br />

several benefits:<br />

• It helps businesses see and<br />

understand the implications<br />

<strong>of</strong> their IT plans, such as how<br />

their business operations may<br />

be affected, their cybersecurity<br />

posture, and their regulatory<br />

compliance.<br />

• It helps businesses forecast<br />

their spend and avoid unbudgeted,<br />

unwelcome costs.<br />

• It helps businesses communicate<br />

their IT plans to their internal<br />

stakeholders, such as an<br />

IT department, an operations<br />

department, the executive staff<br />

and board, and the people who<br />

make up that team and gain<br />

their support and alignment.<br />

• It helps businesses keep track<br />

<strong>of</strong> their IT progress and deal<br />

with unexpected challenges or<br />

changes in a strategic way.<br />

You would start with an overall<br />

roadmap and then fine-tune<br />

each area <strong>of</strong> that roadmap to be<br />

more granular to capture the key<br />

objectives, defining the scopes<br />

and meeting the needs and goals<br />

<strong>of</strong> the business.<br />

Some common types <strong>of</strong> IT<br />

roadmaps are:<br />

• Enterprise IT roadmap: This<br />

type <strong>of</strong> roadmap outlines a<br />

broad range <strong>of</strong> IT initiatives<br />

that span the entire organisation,<br />

such as integrating different<br />

systems, improving the IT<br />

infrastructure, or enhancing<br />

the IT capabilities. An enterprise<br />

IT roadmap typically<br />

covers a longer time horizon<br />

– 12-18 months, or even longer<br />

– and prioritises activities<br />

according to their strategic<br />

importance to the business.<br />

• IT project roadmap: This type<br />

<strong>of</strong> roadmap focuses on a single,<br />

or a few, IT projects that have<br />

a specific scope and objective,<br />

such as implementing a new<br />

s<strong>of</strong>tware tool, training new<br />

staff, or improving a specific<br />

process. An IT project roadmap<br />

usually covers a shorter time<br />

horizon – 3 to 6 months is standard<br />

– and breaks-down the<br />

project into smaller tasks and<br />

milestones.<br />

• IT architecture roadmap:<br />

This type <strong>of</strong> roadmap shows<br />

the technical design and structure<br />

<strong>of</strong> the IT systems and products<br />

that support the business,<br />

such as the servers, databases,<br />

networks, and applications.<br />

An IT architecture roadmap<br />

illustrates how the current and<br />

future IT architecture supports<br />

the business requirements and<br />

goals and identifies any gaps or<br />

risks that need to be addressed.<br />

• Engineering IT roadmap:<br />

This type <strong>of</strong> roadmap describes<br />

the engineering activities and<br />

deliverables that are required<br />

to build and maintain the IT<br />

systems and products, such as<br />

coding, testing, debugging or<br />

TECH TALK<br />

BY KEITH WOODCOCK<br />

deploying. An engineering IT<br />

roadmap aligns an engineering<br />

team with the product vision<br />

and roadmap and defines the<br />

engineering standards and best<br />

practices.<br />

Information Technology (IT)<br />

roadmapping is an essential practice<br />

for any business that wants to<br />

leverage technology to achieve its<br />

goals and stay competitive in the<br />

market. By using a visual tool like<br />

a roadmap, businesses can plan<br />

and manage their IT initiatives<br />

more effectively and efficiently.<br />

Keith Woodcock is an Account<br />

Manager at Stratus Blue. He can be<br />

contacted at keith@stratusblue.co.nz<br />

Got change for a quarter?<br />

CREDIT CONTROL<br />

BY NICK KERR<br />

What a change a quarter<br />

can make. This time<br />

last quarter new home<br />

builders’ phones were dusty and<br />

laden with cobwebs; new home<br />

loan enquiries were barely dribbling<br />

into the banks and everyone<br />

was waiting, clutching their purse<br />

strings and holding their breaths<br />

waiting to see if one group <strong>of</strong> politicians<br />

(slightly to one side <strong>of</strong> the<br />

centre line) would be replaced by<br />

another group <strong>of</strong> politicians (just<br />

slightly to the other side <strong>of</strong> the<br />

centre line). Would they romp<br />

to power with a slight numerical<br />

advantage?<br />

Now the great momentous<br />

event has occurred and we have<br />

a new government … and what a<br />

change has been felt, ironically,<br />

without many changes being<br />

made by the aforementioned<br />

government.<br />

Many changes are being felt<br />

in the financial sector – a friend<br />

<strong>of</strong> mine in the lending space told<br />

me that as soon as the election<br />

finished the floodgates opened<br />

with enquiries and a stampede <strong>of</strong><br />

applicants replacing the tumbleweeds<br />

<strong>of</strong> ‘yestermonth’.<br />

A client I was speaking to last<br />

week handles sales for a group<br />

home builder – same story, with<br />

hundreds <strong>of</strong> serious enquiries<br />

flooding in.<br />

These changes will be very<br />

evident when next month’s credit<br />

reports come out, and with any<br />

luck we start to see a real turnaround<br />

from the horror that<br />

has been reflected in many past<br />

reports.<br />

I have seen a large increase<br />

in the number <strong>of</strong> people wanting<br />

to meet with me to prepare for<br />

higher volumes <strong>of</strong> business, many<br />

taking this opportunity to update<br />

systems and processes regarding<br />

credit.<br />

One thing being recognised<br />

is the value <strong>of</strong> immigration, be<br />

it permanent or temporary, for<br />

work or study, to our country’s<br />

economy and to our lifestyle;<br />

the conversation at nearly every<br />

meeting I have been in over the<br />

last year has at some point gravitated<br />

to the business owners<br />

inability to find and retain good<br />

staff, especially in certain industries.<br />

The cries <strong>of</strong>, “these immigrants<br />

are taking all <strong>of</strong> our jobs”,<br />

seem to have turned to, “why is<br />

there no one working?”, or, “why<br />

are the shelves empty?”<br />

It seems strange that all <strong>of</strong> the<br />

jobs that immigrants had been<br />

“taking” remained unfilled once<br />

the majority <strong>of</strong> work and study<br />

tourists left the country? Maybe<br />

that just highlights the difference<br />

between talking about something<br />

and actually getting up <strong>of</strong>f one’s<br />

buttocks to do something about it.<br />

Now we are able to breathe a<br />

sigh <strong>of</strong> relief. We can feel hope<br />

again that we all may not end up<br />

having to live in our cars, or in<br />

our parent’s or friend’s garages,<br />

which is <strong>of</strong> course a good thing.<br />

But let’s not forget that as a society<br />

and an economy we are still<br />

paying for our recent past and it<br />

may take some time for the hangover<br />

<strong>of</strong> the Covid party to fade<br />

away.<br />

So let’s look at the highlights <strong>of</strong><br />

the latest Centrix data to see just<br />

how much Berocca we need:<br />

• Company Closures are up 72%<br />

on last quarter – a massive<br />

15,970 companies have closed.<br />

Even taking into account that<br />

probably a quarter <strong>of</strong> these<br />

will be holding companies,<br />

dormant entities and other<br />

non-trading companies, this<br />

still is a huge number.<br />

• 1,875 companies have gone<br />

into liquidation, which is 40%<br />

up on last year. Speaking to a<br />

number <strong>of</strong> insolvency specialists,<br />

I feel this number may be<br />

lower than expected due to a<br />

large number <strong>of</strong> “uneconomic<br />

to liquidate” businesses that<br />

do not have enough realisable<br />

value to warrant the tie and<br />

effort <strong>of</strong> liquidation.<br />

• Commercial defaults are up<br />

14% on last year, however,<br />

again, I feel this may be lower<br />

than actual as many creditors<br />

have extended their collection<br />

cycles beyond normal terms<br />

due to not wanting to appear<br />

punitive to the unfortunate.<br />

I am very glad that the commercial<br />

mood has shifted, business<br />

owners are looking forward<br />

to the future and many who were<br />

expecting the worst have been<br />

delightfully proven wrong, but<br />

until we reach the top <strong>of</strong> the hole,<br />

let’s not let our guards down.<br />

As my old boxing coach used<br />

to say, “go hard, but be careful”.<br />

Understand the risks, protect<br />

against them, and have a plan for<br />

each possible outcome.<br />

Just a thought.<br />

Nick Kerr is a credit management<br />

consultant with NJK Advisory and<br />

director <strong>of</strong> International Private<br />

Investigations Ltd. He can be reached<br />

on 021 876 527 and nick@nzipi.com


16 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

The “suite” spot between large <strong>of</strong>fice floor<br />

plates and coworking facilities are fullyfitted,<br />

turn key <strong>of</strong>fices that are finding<br />

favour with SMEs.<br />

Smaller <strong>of</strong>fice<br />

spaces in demand<br />

Occupiers in the <strong>of</strong>fice market<br />

are actively seeking<br />

modern buildings and better<br />

amenities to help draw staff<br />

back to the <strong>of</strong>fice, attract talent,<br />

foster collaboration, and promote<br />

well-being.<br />

The adoption <strong>of</strong> more compact<br />

executive suites underscores this<br />

demand as, while many large<br />

corporates are still strategising<br />

around optimal space requirements,<br />

smaller occupiers like<br />

those in the digital, advertising,<br />

creative, tech, and pr<strong>of</strong>essional<br />

services sectors are getting on<br />

with it.<br />

There’s strong demand around<br />

the country for turn-key solutions<br />

and building owners are responding,<br />

delivering quality spaces to<br />

the market.<br />

Matt Lamb, <strong>Bay</strong>leys national<br />

director commercial leasing says<br />

upscale, contemporary “executive<br />

plug and play suites” with<br />

additional communal spaces, on<br />

flexible lease terms without full<br />

management services, are highly<br />

sought after.<br />

“Leading the way in this<br />

model are Precinct and Robert<br />

Jones Holdings (RJH), while<br />

Stride, Argosy, and Roxy have<br />

also more recently adopted similar<br />

approaches with the <strong>of</strong>ferings<br />

representing a hybrid between<br />

serviced <strong>of</strong>fice solutions and traditional<br />

<strong>of</strong>fice spaces with flexible<br />

leasing arrangements, great<br />

amenity and a strong sense <strong>of</strong><br />

community.<br />

“These models allow businesses<br />

to right-size their <strong>of</strong>fice<br />

footprint in modern city buildings,<br />

with zero CAPEX, and with<br />

all-inclusive rent packages typically<br />

structured as a ‘license to<br />

occupy’ rather than a comprehensive<br />

ATL or Deed <strong>of</strong> Lease for simplicity<br />

and flexibility.”<br />

<strong>Bay</strong>leys Wellington <strong>of</strong>fice leasing<br />

specialist Luke Frecklington<br />

says fully-fitted <strong>of</strong>fice suites that<br />

provide a turn-key solution for<br />

smaller occupiers are proving<br />

popular in the capital with stalwart<br />

developer RJH leading the<br />

way.<br />

“RJH is creating superior <strong>of</strong>fice<br />

spaces across established towers<br />

in the CBD, particularly along<br />

Lambton Quay towards parliament,<br />

and these are popular with<br />

government-aligned occupiers<br />

looking for well-positioned space.<br />

“Other property entities are<br />

also being open-minded and<br />

would be prepared to split up<br />

larger floors to provide compact<br />

<strong>of</strong>fice footprints if there were<br />

3-4 tenants wanting to share<br />

amenities.”<br />

Frecklington says there’s evidence<br />

landlord flexibility around<br />

lease structures for smaller<br />

<strong>of</strong>fices – in some cases, a 2-year<br />

term rather than the more standard<br />

3-5-year duration.<br />

“Generally there’s a rental premium<br />

for smaller <strong>of</strong>fices with a<br />

shorter lease term so we’re seeing<br />

some creativity emerge around<br />

tenant fitouts by tenants with<br />

some occupiers installing portable<br />

sound-pro<strong>of</strong> ‘pods’ to reflect<br />

new working styles.”<br />

<strong>Bay</strong>leys general manager<br />

South Island commercial and<br />

industrial, William Wallace says<br />

there’s limited supply <strong>of</strong> smaller,<br />

fitted-out <strong>of</strong>fice suites in the<br />

Christchurch CBD and with cost<br />

escalations affecting the development<br />

sector, there’s a constrained<br />

pipeline ahead.<br />

“The flight to quality continues<br />

around the city and there’s minimal<br />

<strong>of</strong>fice vacancy across all sizes<br />

<strong>of</strong> <strong>of</strong>fice stock, with very little for<br />

lease for those occupiers seeking<br />

smaller serviced <strong>of</strong>fice environments<br />

with shared amenity for<br />

more flexible work styles.”<br />

<strong>Bay</strong>leys’ <strong>of</strong>fice leasing agents<br />

around the country are well-positioned<br />

to assist clients in finding<br />

practical and efficient <strong>of</strong>fice<br />

space and are across all major<br />

developments – so enquire today<br />

through your local broker.<br />

At <strong>Bay</strong>leys, we believe relationships are what businesses are built on and how they<br />

succeed. We understand that to maximise the return on your property you need:<br />

Pr<strong>of</strong>essional property management<br />

A business partner that understands your views and goals<br />

Contact the <strong>Bay</strong>leys Tauranga Commercial Property Management team today.<br />

<strong>Bay</strong>leys Tauranga<br />

Commercial Property Management<br />

07 579 0609<br />

jan.cooney@bayleystauranga.co.nz<br />

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008<br />

Residential / Commercial / Rural / Property Services


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 17<br />

PEOPLE<br />

> FIRST ON THE SCENE<br />

Rotorua <strong>Business</strong> Chamber’s BA5 with Motion Entertainment<br />

The evening promoted Motion Entertainment’s position as New Zealand’s largest all-weather,<br />

action-packed indoor entertainment centre and a great venue to experience laughter, excitement,<br />

adventure, and fun all under one ro<strong>of</strong>, a ‘must-do’ on a visit to Rotorua.<br />

Photography: Michelle Cutelli Photography<br />

ONE<br />

TWO<br />

THREE<br />

FOUR<br />

FIVE<br />

SIX<br />

SEVEN<br />

EIGHT<br />

NINE<br />

TEN<br />

ELEVEN<br />

ONE Frank Liu (Lone Star Rotorua), Israel Suarez Guido (Pullman Hotel Rotorua). TWO Alan Solomon (ATS Coaching), Jane Jennings (Rotorua <strong>Business</strong> Chamber). THREE Deb Wootton (HPCE), Daniela<br />

Olphert (HPCE). FOUR Hamish Howard (Ebbett Rotorua), Sheryl Howard (Ebbett Rotorua). FIVE Kevin Miniter (Consider IT), Raja Patel (Consider IT). SIX Anne McCarrison (<strong>Bay</strong> Decorators), Don<br />

McCarrison (<strong>Bay</strong> Decorators). SEVEN Aaron Jamieson (BOP Plumbing & Gas), Sarah Jamieson (BOP Plumbing & Gas). EIGHT Fiona Withers (Print Design), Michelle Cutelli (Michelle Cutelli Photography),<br />

Vivien Cooper (B&B at The Redwoods). NINE Keri Daniel, Diane Daniel. TEN Angelique Scott (Personnel Resources), Emma Henderson (Personnel Resources). ELEVEN Bryce Heard (Rotorua <strong>Business</strong><br />

Chamber), Charlie Windell (Rotorua <strong>Business</strong> Chamber).


18 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

PEOPLE<br />

> BUSINESS PROFILE TE RATONGA POUMANAAKI<br />

BERNICE BRECKON<br />

THE HUMAN DYNAMO<br />

WHO CHARGED<br />

FROM AOTEAROA TO<br />

HOLLYWOOD...<br />

AND BACK AGAIN<br />

Most people find it<br />

challenging enough to<br />

build a career while<br />

raising a family, without<br />

ever contemplating also<br />

leading a crusade to<br />

help the community’s<br />

most disadvantaged. But<br />

Bernice Breckon is not<br />

most people.<br />

> By ALAN NEBEN<br />

Don’t be fooled by the cheeky smile<br />

and the infectious laugh – this lady<br />

doesn’t take ‘no’ for an answer.<br />

When she identified a ‘cavernous hole’<br />

in her Tauranga community’s health and<br />

education programmes, Bernice couldn’t<br />

sit on her hands and look the other way.<br />

“I saw first-hand young people falling<br />

through gaps in our society. It was – it is<br />

– a tragedy. And the more I learned, the<br />

more tragic and devastating it seemed.<br />

“But it doesn’t need to be that way –<br />

we can be part <strong>of</strong> a change to help our<br />

young, the rangatahi <strong>of</strong> our nation, to<br />

not only survive, but ultimately thrive;<br />

we just need the will, the knowledge and<br />

the support. When there’s a need, I have<br />

to respond. I’m not one to do things by<br />

halves or to shy away when the going<br />

gets tough.”<br />

She is <strong>of</strong> Ngāti Whawhakia and Mahanga<br />

descent from Waikato Tainui but<br />

was brought up in the small town <strong>of</strong><br />

Tūrangi.<br />

This is a person who as a mother <strong>of</strong><br />

five and a grandmother <strong>of</strong> two knows<br />

about hardship and disadvantage; yet<br />

this is also a person who at the age <strong>of</strong> 41<br />

decided she wanted to join the glitterati<br />

and become a Hollywood actress and<br />

screenwriter – so she did. Doubt those<br />

credentials? Fact-check IMDB: yes, she’s<br />

there alright.<br />

It was Bernice’s personal experience<br />

<strong>of</strong> (literally) life and death challenges<br />

confronting her and her whānau which<br />

shocked her into action.<br />

“Although I was on a trajectory <strong>of</strong> high<br />

achievement – ‘success’ – I realised our<br />

kids, our rangitahi, were increasingly<br />

misunderstood, misdiagnosed and, as a<br />

result, tragically under-achieving; while<br />

my achievements were being branded<br />

successes, the young people I was seeing<br />

at home in New Zealand were being<br />

branded as ‘failures’ and ‘problems’.”<br />

Te Ratonga Poumanaaki<br />

In 2020 she started a company to work<br />

with Oranga Tamariki (OT) providing<br />

care and protection for kids with<br />

extreme highly complex behaviours, disabilities<br />

and neurodiversity. Her organisation,<br />

Te Rotonga Poumanaaki (TRP)<br />

supported kids in need, 24 hours a day,<br />

7 days a week in hotel rooms provided<br />

by OT.<br />

By 2021 she began working with the<br />

Ministry <strong>of</strong> Education’s Intensive Wraparound<br />

Service supporting rangatahi<br />

with mentoring. By the end <strong>of</strong> the that<br />

year they were supporting young people<br />

referred by the Tauranga DHB and disability<br />

services.<br />

“Now the door had opened, we could<br />

see a tsunami was heading in our direction,”<br />

she recalls.<br />

“By mid-2022 we were focusing on<br />

rangatahi who were disengaged and<br />

finding it difficult to learn in a neurotypical<br />

environment; this group was<br />

<strong>of</strong>ten excluded from mainstream schools<br />

because <strong>of</strong> their behaviour. Often this<br />

indicated potential trauma, diagnosed<br />

or undiagnosed conditions, criminal<br />

<strong>of</strong>fending (or at risk <strong>of</strong> criminal <strong>of</strong>fending),<br />

anti-social behaviours with peers,<br />

lack <strong>of</strong> positive community interaction<br />

> When there’s a need, I have<br />

to respond … and I’m not<br />

one to do things by halves<br />

or to shy away when the<br />

going gets tough.”<br />

and a tremendously distorted view <strong>of</strong> the<br />

school environment and all it represents;<br />

rangatahi in this space are operating in<br />

flight, fright, fight and or flock mode –<br />

what I call survival/defensive mode.”<br />

At TRP’s one-year anniversary Bernice<br />

presented The Gap – an approach to<br />

learning called Neurodiverse Individualised<br />

Learning (NIL). NIL is designed to<br />

assist pr<strong>of</strong>essionals, schools and whānau<br />

to understand challenging behaviours<br />

and call for help.<br />

“We decided to pilot this concept in<br />

an alternative education space, <strong>Bay</strong>pathways.<br />

During our pilot we encountered<br />

rangatahi disengaged from their work<br />

who had decided their only pathway was<br />

jail and a life on ‘the benefit’.<br />

“They shared nothing <strong>of</strong> their dreams<br />

or aspirations, only that they were tough/<br />

hard and how drugs, alcohol and crime<br />

were all they wanted to do.<br />

“Each session we were able to identify<br />

what worked and what didn’t. We<br />

discovered early on they were not interested<br />

in schoolwork, so we opted to focus<br />

them on ‘themselves’, their wellbeing<br />

and to understand who they are, how<br />

they think, why they think that way and<br />

acknowledgement that it’s okay to think<br />

differently from others.”<br />

Te Rotonga Poumanaaki turned a corner<br />

when they found rangatahi engaging<br />

and participating. Focus switched to<br />

empowering them to navigate anything<br />

in their lives – and so the Whanaketanga<br />

Programme was born.


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 19<br />

PEOPLE<br />

> BUSINESS PROFILE TE RATONGA POUMANAAKI<br />

iFlow Productions film and podcast studio.<br />

Showcasing rangatahi results <strong>of</strong> engaging with Whanaketanga, Numeracy & Literacy.<br />

> … we need our kids<br />

funded, schools to support<br />

them if they are still<br />

enrolled, and if rangatahi<br />

are excluded from school<br />

… we need the ministry<br />

to fund a full-time<br />

experienced teacher who<br />

knows how to work with<br />

our ‘Gap’ rangatahi …”<br />

“I knew we had a programme that<br />

could successfully benefit rangatahi<br />

in ‘The Gap’ space. It was time to move<br />

the business <strong>of</strong>fice out <strong>of</strong> my home. We<br />

found a space that could hold up to 30 to<br />

execute Whanaketanga, mentoring support<br />

services and educational support,”<br />

Bernice says with a sigh <strong>of</strong> relief.<br />

“I also wanted a space for my film<br />

production company, iFlow Productions,”<br />

she admits.<br />

With limited to no funding, Bernice<br />

invested her savings (and funds from<br />

supportive whānau) to lease the old<br />

Radio NZ School premises in Grey St,<br />

Tauranga.<br />

At that stage they were working with<br />

Tauranga City Council which was then<br />

looking for hub spaces for rangatahi in<br />

the CBD area.<br />

In April <strong>2023</strong> TRP was approached by<br />

Tauranga Attendance Services who had<br />

heard about their programmes and mentoring<br />

services.<br />

This led to strengthening the partnership<br />

with the Ministry <strong>of</strong> Education<br />

and building positive relationships with<br />

schools in Tauranga.<br />

They have had more than 30 young<br />

people referred to their space.<br />

“What do we need?” Bernice is very<br />

direct: “In our space we need our kids<br />

funded, schools to support them if they<br />

are still enrolled, and if rangatahi are<br />

excluded from school (they do not have a<br />

managing school), then we need the ministry<br />

to fund an experienced teacher who<br />

knows how to work with our Gap kids.”<br />

TRP are also currently working on a<br />

project supported by the Mental Health<br />

Foundation called Whakamutua Atu –<br />

Cut it Out.<br />

It is a campaign for youth around<br />

stopping stigma and discrimination<br />

against those who suffer mental health<br />

issues. The online web series <strong>of</strong> up to five<br />

10-minute episodes, includes interviews<br />

with Christchurch rapper and youth<br />

advocate King Cass, and plans include<br />

interviews with world-famous Sevens<br />

coach, Sir Gordon Tietjens, local MP Sam<br />

Uffindell and musician Tiki Taane.<br />

IDK Cafe (I Da Know Ltd)<br />

In <strong>2023</strong> Bernice and her team decided<br />

to purchase a cafe so they could have<br />

a real business space in which to teach<br />

rangatahi about every aspect <strong>of</strong> running<br />

a business – in real-time.<br />

“A cafe seemed like a great business<br />

model for providing a range <strong>of</strong> core business<br />

disciplines. But more importantly, it<br />

provides a setting for community interactions<br />

with people from all walks <strong>of</strong><br />

life. This setting allows us to teach our<br />

rangatahi to interact with community in<br />

a positive way.”<br />

It is a place where the young people<br />

can gain work experience and also learn<br />

life skills by cooking meals for the class.<br />

In typical, matter-<strong>of</strong>-fact Bernice<br />

Breckon-fashion she adds, “We were<br />

working with Tauranga City Council with<br />

this concept, but it didn’t eventuate, so I<br />

purchased the cafe myself to make sure<br />

it happened.”<br />

IFlow Productions Ltd<br />

Despite her crusade to improve the prospects<br />

and outlook for the community’s<br />

young, Bernice admits her passion is<br />

still film and TV. She is an accomplished<br />

actor, filmmaker, producer and editor.<br />

> My main focus is to build<br />

the filming industry in<br />

Tauranga Moana, to<br />

encourage productions<br />

to come here. We have<br />

so many amazing<br />

practitioners living here<br />

– it’s logical to build the<br />

industry here.”<br />

After returning home to Sydney from<br />

Los Angeles in 2018 she decided to write<br />

a TV series based in NZ. So, coming<br />

back to NZ in 2021 to start Te Ratonga<br />

Poumanaaki Ltd, she says it just made<br />

sense to setup a production company in<br />

Tauranga.<br />

“My main focus is to build the filming<br />

industry in Tauranga Moana, to encourage<br />

productions to come here. We have<br />

so many amazing practitioners living<br />

here – it’s logical to build the industry<br />

here. I’m connected with Film BOP which<br />

focuses on attracting producers to the <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong>. We <strong>of</strong>fer workshops to support<br />

our industry practitioners and up-andcomers.<br />

This includes screen writers,<br />

‘Women in Film’, all guild members and<br />

anyone interested in any aspect <strong>of</strong> film.<br />

“Our Grey Street space also houses<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> Actors Studio (BOPAS),<br />

an acting school with classes attended<br />

by approximately 140 rangatahi and<br />

adults.”<br />

Owner Tanya Horo (who also happens<br />

to be Bernice’s acting agent), runs<br />

the only local acting agency in Tauranga.<br />

Bernice is always looking for opportunities<br />

for the actors on their books for local<br />

auditions and work.<br />

Bernice has been working with wellknown<br />

international industry identity<br />

Bryan Norton from Living Pictures Ltd.<br />

Last year they developed the Kiriata<br />

A-Z Filmmaking Program where he will<br />

teach industry skills. “We hope to expose<br />

interested youth to all aspects <strong>of</strong> the film<br />

industry. At the end <strong>of</strong> the course they<br />

may wish to continue on to work experience<br />

on one <strong>of</strong> TRPs productions.”<br />

Bryan has worked on a few projects<br />

for TRP including filming for a documentary<br />

with many <strong>of</strong> TRP’s otherwise disengaged<br />

rangatahi in an alternate education<br />

space. They also shot a short film<br />

The Little Ghost as part <strong>of</strong> BOPAS Camp<br />

<strong>2023</strong>.<br />

IFlow Productions is about to embark<br />

on a new TV show (or rather revive an<br />

old show), that will see the crew travelling<br />

through all the towns <strong>of</strong> NZ.<br />

Finally, a project in development at<br />

the minute is IDK Dairies, a TV series<br />

shot at IDK Cafe. The story is premised<br />

around two middle-aged, ‘dysfunctional’<br />

ladies who inherit a cafe from their<br />

carer/mother and how they navigate<br />

their lives and running the café … watch<br />

this space.<br />

Could she do everything by herself?<br />

“My husband, John has had to put with<br />

me and my adventures – there have<br />

been many,” she says with a laugh. “He’s<br />

extremely patient and I couldn’t have got<br />

here without his support and that <strong>of</strong> our<br />

tamariki and moko.”<br />

“Oh, I should also mention TPR’s new<br />

IT & Telco service, we are now an internet<br />

service provider. We launch <strong>November</strong><br />

10th, <strong>2023</strong>.”<br />

COMING NOVEMBER 10<br />

COMMUNICATIONS<br />

trp<br />

Connect and support – for a<br />

better future for our rangatahi<br />

EMAIL NOW FOR MORE<br />

INFORMATION<br />

trpcoms@poumanaaki.co.nz<br />

PRODUCTS & SERVICES<br />

Home and <strong>Business</strong><br />

Broadband<br />

Mobile Plans<br />

(Sim Card Only)<br />

IT Support Services<br />

Website Design Packages<br />

Web Hosting, Email<br />

and Domain<br />

Network Solutions<br />

and Support<br />

VoIP and Call Centre<br />

Solutions<br />

When you sign<br />

up to any TRP<br />

Communication<br />

product 3% revenue<br />

<strong>of</strong> your monthly bill<br />

will be donated to<br />

TRP’s Whanaketanga<br />

Programme<br />

To learn more about Whanaketanga visit www.poumanaaki.co.nz<br />

YOU CAN HELP MAKE A DIFFERENCE FOR OUR RANGATAHI<br />

Our rangatahi mentoring and support division work with 12-15 year olds struggling to engage or turn up to school. They<br />

are thriving on TRP’s Whanaketanga Programme in Tauranga but there is currently no funding to sustain it. Sign up to<br />

our services and we will donate 3% <strong>of</strong> your monthly bill to ensure they continue to thrive, engage and participate.<br />

Applies to new customers signed up in <strong>November</strong> <strong>2023</strong> – January 2024


20 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

PEOPLE<br />

> NEW APPOINTMENTS<br />

BBN’s guide to new people and new roles across business in the <strong>Bay</strong><br />

To feature in New Appointments email us at new.appointments@bopbusinessnews.co.nz<br />

Changes mark positive outlook<br />

DR WARREN PARKER<br />

Quayside Holdings Ltd announces the appointment<br />

<strong>of</strong> Dr Warren Parker to the role <strong>of</strong> independent Chair,<br />

effective 1 <strong>November</strong> <strong>2023</strong>. Dr Parker has been an<br />

Independent Director on Quayside’s Board since 2015<br />

and has held various governance positions, including<br />

Chair <strong>of</strong> Pāmu, Chair <strong>of</strong> FarmIQ Systems Ltd, Director<br />

<strong>of</strong> Farmland Cooperative Trading Society and Chair <strong>of</strong><br />

Forestry Ministerial Advisory Group.<br />

Sir Robert McLeod, Quayside’s<br />

outgoing Chair, said,<br />

“We are delighted that Dr<br />

Parker will succeed me in<br />

the role <strong>of</strong> Chair.<br />

Dr. Parker’s leadership,<br />

strategic thinking<br />

and clarity <strong>of</strong> purpose<br />

will steer Quayside into<br />

its next stage <strong>of</strong> growth.”<br />

ABIGAIL PEARCE<br />

Holland Beckett Law has promoted Abigail Pearce to<br />

the role <strong>of</strong> Associate.<br />

Abigail began her career in Auckland litigation<br />

firms, before joining the litigation team at Holland<br />

Beckett Law in 2020.<br />

Abigail specialises in family and employment matters<br />

and has been involved in many <strong>of</strong> the firm’s significant<br />

cases in these areas. She holds a Master <strong>of</strong><br />

Laws from the College <strong>of</strong><br />

Law specialising in Family<br />

Law, she also has<br />

specialist medicolegal<br />

knowledge.<br />

Abigail is proud<br />

to be able to give<br />

back to her local<br />

community through<br />

her pro bono work<br />

with the <strong>Bay</strong>wide<br />

and Tautoko Mai<br />

legal clinics.<br />

ALEX ELDER<br />

Holland Beckett Law has promoted Alex Elder to<br />

Associate. Alex started his career at Holland Beckett<br />

Law in 2016 and the promotion comes after seven successful<br />

years at the firm.<br />

Alex is an integral member <strong>of</strong> the Property and Commercial<br />

Team, specialising in a wide range <strong>of</strong> property<br />

and commercial matters with a particular emphasis on<br />

small to medium sized business and commercial property<br />

transactions.<br />

Alex prides himself<br />

on being able to<br />

provide<br />

pragmatic<br />

advice to his diverse<br />

client base. Alex<br />

gives back to the<br />

Tauranga community<br />

by serving as<br />

a trustee on two<br />

prominent charitable<br />

trusts.<br />

AIMEE FITZJOHN<br />

The Wave Agency introduces Aimee, our<br />

new General Manager, who originally joined<br />

us as Operations Manager in 2022.<br />

Aimee’s expertise in seamless operations steers<br />

our ship smoothly, and we’re thrilled to have<br />

her at the helm guiding the way for Wave.<br />

She shares, “Transitioning from the construction<br />

to the creative industry is an exciting challenge.<br />

I look forward to leading and supporting<br />

Wave’s talented team, building on their<br />

successful journey.<br />

“I thrive on challenges and I’m never short<br />

<strong>of</strong> one; with my new role, developing<br />

a new love for golf, riding my new<br />

motorbike, and guiding my teenage sons,<br />

I love it all!”<br />

JEN SCOULAR<br />

The House <strong>of</strong> Science Board has announced the<br />

appointment<br />

<strong>of</strong> Jen Scoular as a new director and Chair <strong>of</strong> the<br />

Board. Jen recently completed 12 years as CEO <strong>of</strong> NZ<br />

Avocado, following a diplomatic posting as<br />

Consul General and Trade Commissioner in<br />

Hamburg<br />

Germany and 9 years at Zespri. Her<br />

early<br />

career was in merchant banking in London.<br />

Outgoing Chair Maria Livingstone<br />

says it is great to get someone<br />

o f<br />

Jen’s calibre and experience on board,<br />

t o<br />

support the continued growth.<br />

Maria stays on as Treasurer, strongly<br />

endorsing the opportunity House <strong>of</strong><br />

Science has to impact kids, providing<br />

fun, practical and exciting ways to<br />

enhance their learning.<br />

Please remember us in your<br />

Will and leave a legacy <strong>of</strong> hope<br />

THANK YOU!<br />

By including The Salvation Army in your Will, you’ll help those in need:<br />

the poor, homeless and addicted. It’s easy to provide this lasting legacy.<br />

For more<br />

information call<br />

0800 53 00 00<br />

Send for FREE booklet to:<br />

Manager, Wills and Bequests,<br />

PO Box 27–001, Marion Square,<br />

Wellington 6141<br />

Name:<br />

Address:<br />

Phone:<br />

I have already included The Salvation Army in my Will


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 21<br />

PEOPLE<br />

> SUPPORTING OUR RANGATAHI<br />

Empowering rangatahi<br />

into work and education<br />

Deciding what to do when you’ve<br />

left school can be an overwhelming<br />

prospect for some rangatahi.<br />

They want to be doing something<br />

they’re passionate about, so finding that<br />

stepping stone into a career or training<br />

can be tricky. But the Mayors Taskforce<br />

for Jobs (MTFJ) is helping young people<br />

aged 16-25 find their feet with work and<br />

education opportunities.<br />

The programme is a successful partnership<br />

<strong>of</strong> mayors from around the<br />

country, working together with central<br />

government and the Ministry <strong>of</strong> Social<br />

Development – who have invested $14<br />

million for rural communities this financial<br />

year.<br />

Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> District Council’s<br />

version <strong>of</strong> the programme focuses<br />

on helping youth in Te Puke and Maketu,<br />

where there is a gap for such support.<br />

To achieve this, Council joined<br />

forces with COLAB – a group <strong>of</strong> social<br />

sector organisations based in Te Puke<br />

– to facilitate the pilot, with Davina<br />

Edwards appointed as the programme<br />

coordinator.<br />

Davina’s main mahi is identifying<br />

local barriers to employment and developing<br />

and implementing strategies to<br />

overcome them.<br />

Former Te Puke High School student,<br />

18-year-old Aidan McGettigan is one <strong>of</strong><br />

the pilot programme’s success stories.<br />

After leaving school earlier this year he<br />

connected with Davina and the MTFJ<br />

with the ultimate goal <strong>of</strong> becoming a<br />

mechanic. Through the programme,<br />

Davina assisted Aidan with purchasing<br />

tools and safety equipment that was<br />

required for his work.<br />

“I was <strong>of</strong>fered an automotive apprenticeship<br />

with J&S Automotive after<br />

doing some work experience with<br />

them through my school’s gateway<br />

programme. I wanted to do something<br />

I’m passionate about, and that’s to be a<br />

mechanic,” says Aidan.<br />

Aidan’s boss, J&S Automotive Te Puke<br />

owner Jeremy Norman says Aidan has a<br />

really good work ethic and attitude for<br />

the job. “He’s so keen to learn everything<br />

and it’s been great to see him grow in<br />

confidence and develop his skills over<br />

the year. It’s awesome that there are local<br />

programmes out there [like the MTFJ]<br />

that help our young people into jobs, as<br />

well as helping employers connect with<br />

young people,” says Jeremy.<br />

Aidan is one <strong>of</strong> 10 Te Puke and Maketu<br />

rangatahi placed into sustainable (90<br />

plus days) employment during the successful<br />

six-month pilot programme.<br />

Davina is thrilled that rangatahi like<br />

Aidan are working towards achieving<br />

their career goals through the MTFJ.<br />

“Over the past eight months we’ve<br />

built trusting relationships with key<br />

organisations to support our employment<br />

programme, as well as connecting<br />

with local rangatahi, whānau and the<br />

wider community,” says Davina.<br />

“The partnership between Council,<br />

COLAB and the Ministry <strong>of</strong> Social Development,<br />

showcases a powerful commitment<br />

to transforming lives and communities<br />

through sustainable employment.<br />

Funding Extension<br />

Council has secured a further $252,000<br />

<strong>of</strong> funding from central government to<br />

boost to its Mayors Taskforce for Jobs<br />

Rural Community Resilience Programme.<br />

Western <strong>Bay</strong> Mayor James Denyer<br />

says securing an extra two years <strong>of</strong> funding<br />

shows the success <strong>of</strong> the programme.<br />

MTFJ programme coordinator Davina<br />

Edwards (R) with Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

District Council Mayor James Denyer (L)<br />

at the MTFJ roadshow.<br />

Being part <strong>of</strong> the pilot programme has<br />

been a learning experience for us all; and<br />

as the programme gets further embedded,<br />

I envisage it will lead to more great<br />

outcomes for youth in the Te Puke area.<br />

“Hearing about Aidan’s achievements<br />

with his apprenticeship and other rangatahi<br />

that have found work and education<br />

opportunities is the reason why I’m<br />

eager to continue my support for the programme<br />

over the next two years,” says<br />

Mayor James. “It has been a pleasure to<br />

support the MTFJ at various events this<br />

year, like the Matariki celebration, and<br />

the MTFJ roadshow bus.<br />

Two <strong>of</strong> a kind<br />

Congratulations to<br />

Abigail & Alex, our newly<br />

promoted Associates<br />

Alex Elder<br />

Property & Commercial<br />

DDI 07 927 2231 M 027 306 7022<br />

alex.elder@hobec.co.nz<br />

Abigail Pearce<br />

Litigation - Family & Employment<br />

DDI 07 571 3830 M 021 072 1231<br />

abigail.pearce@hobec.co.nz<br />

hobec.co.nz


22 BAY OF PLENTY BUSINESS NEWS <strong>November</strong> <strong>2023</strong><br />

CULTURE<br />

> CRUISING INTO SUMMER<br />

Here comes the sun,<br />

and I say … it’s alright<br />

HAVE YOU EVER NOTICED?<br />

BY ALAN NEBEN<br />

Only people <strong>of</strong> certain age will<br />

probably recognise the song reference<br />

in that headline – nerds<br />

like me will argue over whether it was<br />

penned and sung by the Beatles or<br />

George Harrison, our IP columnist Ben<br />

Cain will likely warn me to ‘exercise<br />

extreme caution’ when messing with<br />

an iconic song lyric possibly owned by<br />

Apple Corp, and younger viewers will<br />

simply just shrug and say, “That’s a stupid<br />

headline.”<br />

But the essence <strong>of</strong> those lyrics resonated<br />

for me this week. I was on the<br />

number five bus* in Mount Maunganui’s<br />

main street on Monday afternoon<br />

when I realised something had<br />

changed – the sun was shining (and perhaps<br />

more importantly, the rain wasn’t<br />

… raining, and the wind wasn’t winding)<br />

and there was a mood on the street<br />

that said: “Here comes the sun, and I say<br />

… it’s alright.”<br />

Although the sun was indeed shining,<br />

and moods seemed generally ‘up’,<br />

the game-changer was actually seeing<br />

cruise ship passengers again filling the<br />

footpaths and stores along the length<br />

<strong>of</strong> the main street – the first cruise ship<br />

<strong>of</strong> the season had arrived, and with it<br />

came sunshine and optimism.<br />

To those who mutter under their<br />

breaths (and, cringingly, sometimes out<br />

loud), “Damn tourists”, I say, “Get over<br />

yourself you grumpy, small-minded<br />

so-and-so.”<br />

I may be in a minority, but I don’t<br />

care: I love to see overseas tourists<br />

sharing our spaces; I love hearing foreign<br />

languages and strong accents on<br />

the streets and in the shops; I enjoy seeing<br />

the look <strong>of</strong> confused joy on people’s<br />

faces when they realise they don’t need<br />

to leave a tip, yet choosing to still do so;<br />

I love to see young people from France<br />

and Brazil doing the seasonal work for<br />

which there are not enough locals to<br />

cope; I smile when I come across groups<br />

<strong>of</strong> Spanish twenty-somethings enjoying<br />

the sunset and a few beers on the beach<br />

together (liquor bans not withstanding<br />

<strong>of</strong> course).<br />

Remember, they are all spending<br />

money here, they are enriching the cultural<br />

landscape, they are opening our<br />

eyes to the richness <strong>of</strong> diversity and<br />

difference, and they are doing what<br />

so many <strong>of</strong> us have done in our youth<br />

– traveling abroad and enjoying the<br />

riches <strong>of</strong> other cultures, histories and<br />

lifestyles … <strong>of</strong>ten on a budget.<br />

Although the focus <strong>of</strong> the government<br />

and the tourism sector has been<br />

on capturing the spend <strong>of</strong> the highvalue<br />

international tourist, while simultaneously<br />

discouraging the youthful<br />

‘backpacker’ market, I say, ‘let’s welcome<br />

them all.’<br />

With all due respect, I don’t want<br />

New Zealander’s cultural interactions<br />

with non-New Zealanders to be confined<br />

to serving rich Americans in the<br />

VIP lounge at the airport and providing<br />

smorgasbords to busloads <strong>of</strong> tourists<br />

from China.<br />

I want to see the kids from Germany<br />

bungy jumping, young Irish people<br />

working behind the bar, Aussie larrikins<br />

teaching my kids to snowboard and<br />

American teens raving about their Kiwi<br />

experience on TikTok.<br />

These interactions are good for us.<br />

If we pride ourselves on our multi-cultural<br />

openness and acceptance, then<br />

let’s not in the next breath criticise<br />

the couple at the next table for speaking<br />

Spanish or make an <strong>of</strong>f joke about<br />

the Nigerian neighbour not needing<br />

sunblock – let’s grow up and be more<br />

worldly; remember, it was not that<br />

many years ago the cool kids mocked<br />

the German backpackers for wearing<br />

Birkenstocks – now look at the cool kids<br />

feet and see who’s laughing.<br />

To kick-<strong>of</strong>f, here are two suggestions<br />

we could consider adopting to<br />

help change the bad reputation New<br />

Zealander’s have built for cultural<br />

dick-headedness:<br />

1. Let’s not continue to make the same<br />

snide comment about the under-arm<br />

incident every time we meet someone<br />

with an Aussie accent – they<br />

really don’t even care about it, it<br />

was over 40 years ago, you’re being<br />

like the friend who always wants<br />

to remind you about the time you<br />

threw-up at the twenty first party,<br />

and it just makes you look like a stupid<br />

hick – please be more sophisticated<br />

New Zealand.<br />

2. If you don’t want the tourists crapping<br />

under trees, don’t give them<br />

the binary choice <strong>of</strong> either staying at<br />

the Sheraton or not coming to New<br />

Zealand at all – just provide more<br />

toilets. And maybe consider extending<br />

the hand <strong>of</strong> Kiwi friendship even<br />

further by stocking them with free<br />

multi-ply toilet paper – you might be<br />

surprised, the kids in the camper van<br />

who flew internationally without<br />

defecating in the airplane aisle just<br />

might consider using them.<br />

Au revoir, auf Wiedersehen, ciao,<br />

adiós, see ya lader.<br />

BTW, Here Comes the Sun was written<br />

by George Harrison and was featured<br />

on the Beatles’ album Abbey Road<br />

in 1969. And for the uber nerds: he<br />

wrote the song while spending the day<br />

at Eric Clapton’s house.<br />

*And yes, I am still persevering with<br />

public transport and loving it.<br />

Alan Neben is a Mount Maunganui local and<br />

experienced New Zealand publisher. His<br />

columns provide a light-hearted perspective<br />

on social changes effecting New Zealanders.<br />

Cruise passengers add<br />

vital international vibe<br />

If you missed the spectacular sight <strong>of</strong> the first cruise ships<br />

<strong>of</strong> the season arriving and departing from Tauranga Harbour<br />

recently, don’t worry – there’s plenty more on the way!<br />

Cruise ships have always been a core<br />

component <strong>of</strong> the summer vibe at<br />

Mount Maunganui and across the<br />

Coastal <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>. The Port <strong>of</strong> Tauranga<br />

is a popular stop on many global<br />

voyage itineraries, which means passengers<br />

<strong>of</strong> all nationalities will be regularly<br />

disembarking from a variety <strong>of</strong> vessels<br />

over the next few months to explore near<br />

and far.<br />

Tourism <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> general manager<br />

Oscar Nathan says it’s been rewarding<br />

seeing residents and businesses getting<br />

excited about the return <strong>of</strong> cruise<br />

ships and their passengers this season.<br />

“Absence definitely made the heart<br />

grow fonder while our international border<br />

was closed for a few years, due to<br />

Covid. The flow <strong>of</strong> nationalities and the<br />

different accents that we hear each time<br />

these ships dock essentially disappeared<br />

during that time.”<br />

“The return <strong>of</strong> cruise is a real invigorator<br />

for our region and the way that<br />

these passengers and crew explore while<br />

they’re onshore, even though it’s only for<br />

a short time – it generates essential revenue<br />

for a whole range <strong>of</strong> interconnected<br />

visitor sector businesses,” he says.<br />

The most recent national data shows<br />

that retailers reap the biggest benefit<br />

from onshore cruise visitor spending, followed<br />

by food and beverage providers,<br />

arts and recreation operators, and travel<br />

and tour services.<br />

“Some cruise passengers will organise<br />

their onshore excursions well before<br />

their ship docks here and will get straight<br />

onto a tour bus, but others like to be more<br />

spontaneous and are keen to consider<br />

all the options once they arrive,” Nathan<br />

says.<br />

“That’s why our pop-up iPORT visitor<br />

centre, volunteer ambassadors, and local<br />

tour operators add so much value. It’s<br />

their job to ensure these disembarking<br />

passengers make the best <strong>of</strong> their time<br />

while they’re here – whether they want to<br />

experience nearby shops and attractions<br />

or if they want to head further afield.”<br />

Recent changes to national data policies<br />

have made it difficult to calculate the<br />

economic contribution cruise made to the<br />

region last season, as well as the figures<br />

we can expect this season.<br />

However, previous data shows cruise<br />

contributed $74 million to the Coastal <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> economy during the 2019/2020<br />

season, which was interrupted by Covid<br />

restrictions. The season before that<br />

(2018/19) saw cruise contribute more<br />

than $89 million to our local economy.<br />

“We’re expecting the <strong>2023</strong>/24 season<br />

will bring approximately 112 cruise ships<br />

and 290,000 passengers and crew into<br />

our region,” says Nathan. “This won’t be<br />

a record number, but it will be very close.<br />

Cruise is enjoying an unprecedented<br />

resurgence around the world, now that all<br />

the borders are open, and New Zealand is<br />

right up there as a top destination.”<br />

Tourism <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> does a lot <strong>of</strong><br />

capability building with tour operators<br />

before each season starts, to ensure they<br />

each meet New Zealand’s stringent Qualmark<br />

standards to enable them to service<br />

cruise passengers.<br />

“The Coastal <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> region<br />

<strong>of</strong>fers a variety <strong>of</strong> excellent eco-tours,<br />

foodie options, and Māori cultural experiences,<br />

which are all popular with cruise<br />

passengers,” Nathan says.<br />

Those who can’t get on board to experience<br />

one <strong>of</strong> these magnificent vessels<br />

can still be part <strong>of</strong> the adventure by heading<br />

to Pilot <strong>Bay</strong> | Waikorire to farewell<br />

the ships as they depart.<br />

“I’d invite people to check the cruise<br />

schedule on our website and plan accordingly,”<br />

says Nathan.<br />

“These farewells are a local tradition<br />

and they’re a big hit with the departing<br />

cruise ship passengers too.”<br />

See bay<strong>of</strong>plentynz.com/cruise


<strong>November</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 23<br />

CULTURE<br />

> DINNER & SUNSET HARBOUR CRUISE<br />

> TRINITY WHARF TAURANGA<br />

Enjoy a night out to remember this summer season<br />

with Trinity Wharf’s Dinner and Harbour Cruise!<br />

ABOARD FOR A CRUISY NIGHT<br />

Trinity Wharf, nestled in the heart<br />

<strong>of</strong> Tauranga, New Zealand, is a<br />

luxurious waterfront destination<br />

renowned for its stunning views and<br />

exquisite dining experiences.<br />

Among its standout <strong>of</strong>ferings is the<br />

Dinner and Sunset Harbour Cruise, an<br />

unforgettable excursion that combines<br />

gourmet cuisine with breathtaking<br />

scenery.<br />

The tranquil surroundings and contemporary<br />

design <strong>of</strong> the hotel serves<br />

as a perfect complement to the natural<br />

beauty <strong>of</strong> Tauranga.<br />

Guests are greeted in the elegant,<br />

light-filled Trinity Wharf lounge with<br />

a welcome drink. Followed by a delicious<br />

buffet menu featuring miso glazed<br />

salmon, slow-cooked beef sirloin with<br />

chimichurri and lemon panna cotta<br />

with macadamia crunch. Before being<br />

whisked away by The <strong>Bay</strong> Explorer from<br />

Trinity Wharf’s very own pontoon.<br />

The intimate atmosphere <strong>of</strong> the cruise<br />

allows guests to connect with the natural<br />

beauty <strong>of</strong> the region. The changing<br />

hues <strong>of</strong> the sunset paint a mesmerising<br />

backdrop for the evening, creating<br />

an ambience that is both romantic and<br />

awe-inspiring.<br />

The Trinity Wharf Dinner and Sunset<br />

Harbour Cruise is ideal for a variety <strong>of</strong><br />

occasions. Whether it be a romantic date<br />

night, a celebration with friends and<br />

family, or a special event, this experience<br />

caters to all. The cruise’s serene setting<br />

and impeccable service make it a popular<br />

choice for girls’ nights, anniversaries,<br />

and corporate events.<br />

With its delectable cuisine, captivating<br />

scenery, and attentive service, it<br />

promises an evening that will be cherished<br />

for years to come. It’s an opportunity<br />

to savour the beauty <strong>of</strong> New Zealand’s<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> in a way that leaves<br />

a lasting impression on every guest fortunate<br />

enough to partake in this extraordinary<br />

journey.


GRAND OPENING<br />

Saturday 11th <strong>November</strong> <strong>2023</strong><br />

& ASSOCIATED MEDICAL TENANTS<br />

» The Village is a new mixed-use<br />

development in the heart <strong>of</strong> Omokoroa<br />

in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>.<br />

» The Village consists <strong>of</strong> 7,000sqm <strong>of</strong> GFA,<br />

including hospitality, retail and <strong>of</strong>fice.<br />

» Stage 1 complete with 22 new businesses<br />

opening in <strong>November</strong> <strong>2023</strong>.<br />

» High growth area with population<br />

predicted to double by 2031.<br />

» 276 onsite car parks.<br />

100 to 550m 2 designated for<br />

a GP and medical tenants<br />

97 Hamurana Road,<br />

Omokoroa, <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

Andrew Vincent<br />

021 059 8365 | andrewv@fosters.co.nz<br />

OMOKOROAVILLAGE.CO.NZ<br />

FOSTERS.CO.NZ 07 570 6000

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