2023 META24 Course Catalog-7

24 Producing
& Marketing Films
MULTIMEDIA
1. Students will devise a marketing strategy and create the tools necessary to carry it out. They
will make a spreadsheet with each of their defined AUDIENCES. Students will create an
ELECTRONIC PRESS KIT (EPK) and write two synopses of their film. Finally, they will create a
movie poster and a website to promote their film.
2. Students will find and target the appropriate festivals for their film and learn how to approach
them with their best foot forward. Students will research film festival options. They will create
a spreadsheet listing festivals that suit their film. They will arrange and style their press
materials in an appealing way. They will then write a submission cover letter for the festival
application. They will pitch the festival programmers. They will reassess their EPK.
3. Students will maximize their return on participating in and attending a festival once accepted.
Students will start an email list and create marketing materials - posters, postcards, movie
previews. They will create a “brand” by posting marketing materials to social media. They will
create a feedback form for their audience to fill out after the festival. Finally, they will put on
their film festival.
MATERIALS
• Digital camera
• Design (Illustrator, Inkscape, In Design,
Publisher, etc.)
• Video editing software
• Large format printer
• Digital camera
• Design (Illustrator, Inkscape, In Design,
Publisher, etc.)
• Video editing software
• Large format printer
• Digital camera
• Design (Illustrator, Inkscape, In Design,
Publisher, etc.)
• Video editing software
• Large format printer
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