2023 META24 Course Catalog-7

19 Online Marketing
META WRITING
1. The student will learn the basics of website building, understand the importance of SEO
optimization, search terms and Metatags. They will create a tagline and logo. They will
then create a website for their business that is SEO optimized.
2. The student will create a blog that they can use to promote and sell their product. They
will create a short video titled “Benefits of Blogging” and create a visual (poster, meme,
handout, etc.) to go with their video. Students will write a review of one of their peer’s
blogs.
3. The student will learn different avenues for marketing their website and blog. They will
create a print advertisement, create an Internet advertisement meme, and create a
social media video post for their business.
MATERIALS
• MS Word
• PowerPoint
• Canva or other image software
• Infographic software
• Video camera
• Lighting equipment
• Video editing software
Inquiry Bridge, © 2023 meta24.org
63