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ai168258758417_23002560 MDLZ Xmas Category Back Page Ad Nisa_STG3_HIRES.pdf 1 27/04/2023 10:26
stock up now for a fast
start this christmas with
the no.1 chocolate brand*
Christmas ranges and decorations in store are the signifier
for shoppers that Christmas is coming; many are shopping
earlier this year to negate pricing worries**
70% of shoppers have started their Christmas Shopping by November***
Xmas sharing
grew +27%
in Indie and
symbol stores**
Seasonal Confectionery is a footfall driver. Over a third of
confectionery shoppers cited this as a motivator to visit a store
during the Christmas Season of 2022****
*Nielsen, Indies & Symbols, Total Christmas, 20 weeks to we 24.12.22 vs YA
**Source: Statista Christmas Survey, 2017, Insites Consulting SnackChat Community Christmas
Survey Dec ’22, Streetbees Deck the Halls How Shopping Habits are Evolving, October 2022
***Source: Insites Consulting SnackChat Community Christmas Survey Dec ’22
****Lumina Christmas 2022 in Convenience Stores - Lumina Intelligence
Convenience Tracking Programme, 4 WE 08/01/2023
*Insites Consulting SnackChat Community Christmas Survey Dec ’22.
**Source: Kantar Worldpanel LinkQ Survey, Christmas Intentions Survey,
November 2022. Subject to availability.
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