Annual report Helpcode Italia - EN

Individual Donors: Supporters and Donors
Helpcode “supporters” are those people who choose Child sponsorship (SAD), i.e. a regular
donation is made in favor of a child, or an entire school, to allow them to be able to have access
to school supplies and quality services. “Donors” are those people who make donations of their
own free will for specific Helpcode activities, on an ongoing basis or on a one-time basis.
In terms of fund raising, after the slowdown due to the pandemic in 2020, in 2021 we gave
ourselves the goal of increasing the trust of our supporters and donors and of finding new
ones. Both goals have been achieved, as we explain in detail below.
From the moment that our activities aimed at finding new supporters and donors were slowed
down by the ongoing pandemic, we decided to proceed with caution, that is to say organizing
small test campaigns to get in touch with new interested parties (on-line leads to contacts),
followed by phone calls to turn these new contacts into new donors.
The positive result of our efforts is recorded in a slight increase in the number of new donors.
New donors
440 in 2020 > 467 in 2021 +6%
22
ANNUAL REPORT 2021