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SO YOU WANT TO<br />
PRODUCE A SHOW<br />
www.thisismybrave.org<br />
@thisismybrave
DEAR FRIEND,<br />
THANK YOU SO MUCH FOR YOUR INTEREST IN PRODUCING A SHOW!<br />
What a journey it has been since This Is My Brave produced its very first show in Arlington, Virginia, in 2014. We could<br />
not have imagined at that time that we would go on to produce over 90 more shows over the next nine years, in<br />
over 50 cities across the U.S. and in Australia. Story by story, This Is My Brave is shining a light on mental illness and<br />
addiction and helping end the stigma that has so long surrounded these issues.<br />
No one could have ever imagined what 2020 had in store for us. To say it was an extremely difficult year would be an<br />
understatement. On the other hand, 2020 presented us with an unexpected gift of time. We used this time to reflect<br />
as an organization on where we’ve been and on where we’d like to be in the future.<br />
Our mission at This Is My Brave has always been to empower individuals to put their names and their faces to their<br />
personal stories of recovery from mental illness and addiction. In 2020, we asked ourselves, “Are we doing enough to<br />
carry out this mission or is there a way to do it better?” The answer was clear -- we can do better! We still have so<br />
much work to do to change the way the world understands and talks about mental illness.<br />
In the past nine years, This Is My Brave has produced, on average, 10 shows per year. We realize now, to have the<br />
impact we desire, we need to dramatically increase the number of shows in production across the country so that<br />
many more people have the spotlight to share their stories and give hope to others. Imagine how great our impact<br />
will be when we double or triple our annual production! This will give new meaning to one of our favorite sayings,<br />
“Brave multiplies Brave.”<br />
To accomplish this new goal of scaling up, we turn to dedicated volunteers like you to<br />
share our message and start a Brave movement in your area. In partnership, This Is<br />
My Brave, Inc. will equip you with everything you and your team need to create a<br />
successful Brave event -- and Brave community -- in your city.<br />
Every time a story is told — every time we shine a light on mental illness<br />
and addiction — we let someone know that they are not alone. This Is My<br />
Brave offers the gift of hope and a sense of community based on shared<br />
experiences to people who need it most.<br />
There are millions more stories to be shared, and we hope that some<br />
of them will be shared in your city. This booklet provides you with an<br />
overview to getting started. Thank you for your interest in joining us<br />
on this journey.<br />
Sincerely,<br />
Erin Gallagher,<br />
Interim Executive Director<br />
2
What Is This Is My Brave?<br />
This Is My Brave is a movement that empowers individuals to put their names<br />
and their faces to their true stories of recovery from mental illness and/<br />
or addiction. We do this through live storytelling events in cities across the<br />
country called This Is My Brave - The Show. Each production of This Is My Brave<br />
- The Show features its own cast of local individuals who tell their stories in<br />
a creative way -- through personal essay, spoken word poetry, original song,<br />
maybe even stand-up comedy or dance.<br />
No two productions of This Is My Brave - The Show have ever been the same<br />
in terms of cast members and stories shared. Despite their differences, our<br />
research indicates that, overall, our shows are impactful in our mission to<br />
reduce stigma associated with mental illness and addiction.<br />
The Brave Way<br />
To multiply our impact, This Is My Brave, Inc. has developed a training system called<br />
the Brave Way in order to equip more teams across the country to do Brave work in<br />
their communities. The Brave Way is our unique method for re-creating the magical<br />
experience of our very first Brave show in Arlington, Virginia, in 2014.<br />
The Brave Way includes step-by-step guidance in every detail of producing a Brave show,<br />
from production team development to community-building to event planning.<br />
The Brave Way also offers an in-depth orientation to the transformative<br />
principles and practices that make This Is My Brave - The Show<br />
a one-of-a-kind mental health storytelling event.<br />
www.thisismybrave.org<br />
@thisismybrave<br />
3
04<br />
Table of Contents<br />
From Idea to BRAVE Show Timeline<br />
06 Phases of Production Live Show<br />
07 Phases of Production Virtual Show<br />
04 Importance of a Team<br />
08 Job Description: Production Team Lead<br />
10 Job Description: Fundraising Manager<br />
11 Job Description: PR/Marketing Coordinator<br />
12 Job Description: Media Partnership Manager<br />
14 Job Description: Mental Health Professional<br />
15 Job Description: Fidelity Partner<br />
16 Job Description: Show Director<br />
18 Pillars of <strong>TIMB</strong> Theory of Change<br />
24 So You Want to Produce a Show<br />
From Idea to BRAVE Show<br />
1<br />
Pre-Training Period<br />
• Build Brave Buzz<br />
• Build Brave Team<br />
• Enlist Sponsors and<br />
Community Support<br />
8-10 months pre-show<br />
4
2<br />
• Training<br />
Training of Production Team<br />
• Team-building Event<br />
• Team Pledges<br />
3<br />
Brave Show Production<br />
• Auditions<br />
• Rehearsals<br />
• Show Logistics<br />
4<br />
6-7 months pre-show 5 months pre-show YOUR SHOW<br />
www.thisismybrave.org<br />
@thisismybrave<br />
5
Phases of Production - Live Show:<br />
Pre-Training (flexible)<br />
Review “So You Want to Produce a Show”<br />
Form Production Team<br />
Finalize Show Details<br />
Size/Scale of Show<br />
Designate Fiscal Partner/Community Beneficiary<br />
Secure License/Training Fee<br />
Identify Additional Sponsors (it’s good to have at least $5000 at this point)<br />
Book Theater<br />
Training (4-5 weeks)<br />
Gather Production Team Members for team-building event<br />
Meet Weekly as a team for online modular training<br />
Create Show Production Timeline<br />
Book venues for show, audition and rehearsals<br />
Production (4 months)<br />
Hold Auditions<br />
Conduct Rehearsals<br />
Sell Sponsorships, Advertising and Tickets<br />
Encourage P2P Fundraising among cast<br />
Host your Brave Show<br />
6
Phases of Production - Virtual Show:<br />
Pre-Training (flexible)<br />
Review “So You Want to Produce a Show”<br />
Form Production Team<br />
Finalize Show Details<br />
Size/Scale of Show<br />
Designate Fiscal Partner/Community Beneficiary<br />
Secure License/Training Fee<br />
Identify Additional Sponsors (it’s good to have at least $5000 at this point)<br />
Training (4-5 weeks)<br />
Gather Production Team Members for team-building event<br />
Meet Weekly as a team for online modular training<br />
Create Show Production Timeline<br />
Production (4 months)<br />
Hold Auditions<br />
Conduct Rehearsals<br />
Record Performances<br />
Compile Show Video<br />
Sell Sponsorships, Advertising and Tickets<br />
Encourage P2P Fundraising among cast<br />
Host your Virtual Brave Show<br />
Ask about our Hybrid Production option!<br />
www.thisismybrave.org<br />
@thisismybrave<br />
7
Importance of a Team<br />
A strong team of at least seven individuals (including one Mental<br />
Health Professional) is required to bring This Is My Brave - The Show<br />
to your city. Use the job descriptions that are listed in the following<br />
pages to identify well-qualified and committed candidates to<br />
complete your team.<br />
It is important to note that you should build your team with<br />
individuals from varying networks in your area. This way, you will<br />
maximize your reach in your community as a team and be able to<br />
draw prospective cast members, sponsors, supporters and ticket<br />
buyers from those groups.<br />
8
“This Is My Brave was one of the most moving<br />
and inspirational experiences I’ve ever had.<br />
It reminded me that mental illness doesn’t<br />
discriminate... it affects all people, everywhere.“<br />
Thana Pavelic, 2018 NYC Storyteller<br />
www.thisismybrave.org<br />
@thisismybrave<br />
9
Production Team Lead<br />
JOB DESCRIPTION<br />
The Production Team Lead directs the efforts of the production team for This Is My Brave - The Show in<br />
your city, overseeing team recruitment, team meetings, team progress, and team tasks and timelines.<br />
Term limit is usually two years.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Knowledge of the local community<br />
• Strong leadership and communication skills<br />
• Strong time management skills<br />
• Completed Training<br />
Responsibilities:<br />
At all times:<br />
Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired outcomes<br />
of This Is My Brave (you will learn about these in training)<br />
• It is alot to stand up and be Brave! Those who choose to do so must be affirmed and supported<br />
at all times by our volunteer production team.<br />
Build Brave buzz<br />
• To honor the work of our storytellers, the production team must spread the word about the<br />
show. The Brave efforts of our storytellers cannot go unnoticed! As a member of the production<br />
team, you have the important responsibility of building Brave buzz within your community. Let<br />
everyone you meet know about this event! Do it for the storytellers!<br />
In addition:<br />
• Review So You Want to Produce a Show.<br />
• Recruit Production Team members whose skill sets align with the job descriptions.<br />
• Host Production Team team-building event.<br />
• Coordinate Production Team Training.<br />
• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />
• Collect Production Team agreements and “pledges” and file on This Is My Brave, Inc google drive.<br />
• Facilitate weekly/bi-weekly This Is My Brave [your city] Production Team meetings<br />
10
• Together with Production team:<br />
• Identify local Fiscal Partner<br />
• Determine monetary goals for the event, including<br />
• Sponsorship targets<br />
• Ticket Sale targets<br />
• Playbill Advertising targets<br />
• Establish event date and time (in consideration of the Recommended timeline included in this document)<br />
• Agree to the Timeline of Tasks (see master spreadsheet)<br />
• Schedule This Is My Brave [your city] Production Team meetings on a weekly/bi-weekly basis<br />
• Guide the This Is My Brave [your city] Production Team in accomplishing goals and objectives.<br />
• Monitor progress of the Production Team to ensure show and fundraising tasks are completed.<br />
• Act as event spokesperson where needed.<br />
• Write correspondence, including event thank you notes as needed.<br />
• Help with team recruitment, sponsorship, and other big decisions where needed.<br />
• Hold wrap-up meeting for This Is My Brave [your city] Production Team following the event.<br />
Support Provided:<br />
• This Is My Brave Academy Modular Training, This Is My Brave Handbook, resources and branded material<br />
in This Is My Brave, Inc. google drive and on-call support of This Is My Brave, Inc. Program Manager<br />
Estimated Time Commitment:<br />
• 5-10 hours per week for approximately 6 months<br />
10-hour Training<br />
Orientation that is Inspirational and Motivational<br />
Our training will orient you toward our overarching Brave themes, the non-negotiables<br />
that must be in place for this project to achieve our intended goals.<br />
Weekly Meetings<br />
Structured for collaboration, goal-setting and accountability<br />
Personal Time • Complete tasks associated with your position<br />
• Follow through on action items that may arise from weekly meetings<br />
• Meet one-on-one with others on the production team to collaborate on specific goals<br />
• Spread the word about Brave among your network to build awareness and generate<br />
support for and about the event<br />
www.thisismybrave.org<br />
@thisismybrave<br />
11
Fundraising Manager<br />
JOB DESCRIPTION<br />
The Fundraising Manager directs the efforts of the fundraising team for This Is My Brave - The Show in your<br />
city, overseeing the efforts to generate Sponsorships, Advertising Revenue, P2P Funds and Ticket Sales.<br />
Term limit is usually two years.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Knowledge of the local community<br />
• Strong connections within the community<br />
• A background in sales or fundraising is preferred<br />
• Completed Training<br />
At all times:<br />
Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired<br />
outcomes of This Is My Brave<br />
• It is alot to stand up and be Brave! Those who choose to do so must be affirmed and supported<br />
at all times by our volunteer production team.<br />
Build Brave buzz<br />
• To honor the work of our storytellers, the production team must spread the word about the<br />
show. The Brave efforts of our storytellers cannot go unnoticed! As a member of the production<br />
team, you have the important responsibility of building Brave buzz within your community. Let<br />
everyone you meet know about this event! Do it for the storytellers!<br />
In addition:<br />
• Identify, recruit and secure This Is My Brave [your city] sponsorships, advertising, P2P funds and<br />
ticket sales that achieve the monetary goals established by the team.<br />
• Review So You Want to Produce a Show.<br />
• Recruit Fundraising Team members whose skill sets align with this job description (could build a team<br />
as large as 3-4 people in order to spearhead efforts in each fundraising area)<br />
• Attend Production Team team-building event.<br />
• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />
• Complete Production Team agreements and “pledge”<br />
• Monitor the progress of the Fundraising team to ensure fundraising tasks are completed and that<br />
progress towards fundraising goals is being made<br />
• Coordinate a regrouping of efforts should fundraising targets begin to slide<br />
• Attend Weekly/Bi-Weekly Production Team meetings<br />
• Facilitate (at least once during Productions, in coordination with other Team members) This Is My<br />
Brave [your city] Production Team meetings<br />
Estimated Time Commitment:<br />
• 5-10 hours per week -- see chart in producer description on page 11<br />
12
PR/Marketing Coordinator<br />
The PR and Marketing Coordinator is responsible for the promotions of the This Is My Brave - The Show within<br />
your city and surrounding communities. This encompasses news --TV, Radio and Print -- social media and<br />
(when appropriate) distribution of printed promotional materials including posters/postcards/flyers<br />
Term limit is usually two years.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Knowledge of the local community<br />
• Strong connections with news people and social influencers<br />
• A background in PR or marketing is preferred<br />
• Completed Training<br />
At all times:<br />
Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired<br />
outcomes of This Is My Brave<br />
• It is alot to stand up and be Brave! Those who choose to do so must be affirmed and supported at all<br />
times by our volunteer production team.<br />
Build Brave buzz<br />
• To honor the work of our storytellers, the production team must spread the word about the show.<br />
The Brave efforts of our storytellers cannot go unnoticed! As a member of the production team,<br />
you have the important responsibility of building Brave buzz within your community. Let everyone<br />
you meet know about this event! Do it for the storytellers!<br />
In addition:<br />
• Review So You Want to Produce a Show.<br />
• Identify and target various news, radio and digital outlets for coverage of This Is My Brave [your city]<br />
• (optional) Recruit PR/Marketing team members whose skill sets align with this job description<br />
• Promo Material Coordinator - Will coordinate the design and distribution of Audition and Ticket Flyers<br />
• Attend Production Team team-building event.<br />
• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />
• Complete Production Team agreements and “pledge”<br />
• Ensure that PR/Marketing efforts is working to achieve the stated goals<br />
• Coordinate with the Producer on a regrouping of efforts should<br />
PR/Marketing targets begin to slide<br />
• Attend Weekly/Bi-Weekly Production Team meetings<br />
• Facilitate (at least once during Productions, in coordination with other<br />
Team members) This Is My Brave [your city] Production Team meetings<br />
Estimated Time Commitment:<br />
• 5-10 hours per week -- see chart in producer description on page 11<br />
JOB DESCRIPTION<br />
Tips: Make invitations to local VIPS -<br />
mayor, city council members or members<br />
of local government (board of supervisors,<br />
for example), reps from community<br />
foundations with an interest in mental<br />
health, hospital orgs, mental health<br />
facilities / large practices<br />
www.thisismybrave.org<br />
@thisismybrave<br />
13
Media Partnership Manager<br />
JOB DESCRIPTION<br />
The Media Partnership Manager is responsible for making connections with Media Partners in the<br />
community. Media Partners agree to promote This Is My Brave - The Show in their circles in exchange<br />
for similar promotions of their events among ours.<br />
Example Media Partners to consider:<br />
• Local NAMI (Nat’l Alliance of Mental Illness) Chapter<br />
• Local AFSP (American Foundation of Suicide Prevention) Chapter<br />
• Hospital Centers<br />
• Large Mental Health Service Practices / Facilities<br />
Benefits of to Media Partners:<br />
• Tabling opportunity at our event<br />
• Mention in our materials - Playbill, and digital versions of the show,<br />
social media mentions by This Is My Brave, Inc.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Knowledge of the local community<br />
• Strong connections with news people and social influencers<br />
• A background in PR or marketing is preferred<br />
• Completed Training<br />
At all times:<br />
Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired<br />
outcomes of This Is My Brave<br />
• It is alot to stand up and be Brave! Those who choose to do so must be affirmed and supported<br />
at all times by our volunteer production team.<br />
Build Brave buzz<br />
• To honor the work of our storytellers, the production team must spread the wordabout the<br />
show. The Brave efforts of our storytellers cannot go unnoticed! As a member of the production<br />
team, you have the important responsibility of building Brave buzz within your community. Let<br />
everyone you meet know about this event! Do it for the storytellers!<br />
14
In addition:<br />
• Review So You Want to Produce a Show.<br />
• Identify and target various Media Partners for coverage of This Is My Brave [your city]<br />
• (optional) Recruit Media Partner team members whose skill sets align with this job description<br />
• Attend Production Team team-building event.<br />
• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />
• Complete Production Team agreements and “pledge”<br />
• Ensure that Media Partnership efforts are working to achieve the stated goals<br />
• Coordinate with the Producer on a regrouping of efforts should Media Partnership targets begin to slide<br />
• Attend Weekly/Bi-Weekly Production Team meetings<br />
• Facilitate (at least once during Productions, in coordination with other Team members) This Is My Brave<br />
[your city] Production Team meetings<br />
Estimated Time Commitment:<br />
• 5-10 hours a week<br />
www.thisismybrave.org<br />
@thisismybrave<br />
15
Mental Health Professional<br />
JOB DESCRIPTION<br />
This Is My Brave recognizes that storytelling related to mental health and/or addiction,<br />
while empowering, may produce a strong emotional response in the storyteller or the<br />
listener. The Production team’s Mental Health Professional is present at all meetings and<br />
cast gatherings to support individuals who may feel overcome by their Brave experience.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Professional licensure<br />
• Ability to be in attendance at all cast events, show and production team meetings<br />
• Completed Training<br />
Responsibilities:<br />
• Review So You Want to Produce a Show.<br />
• Attend Production Team team-building event.<br />
• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />
• Complete Production Team agreements and “pledge”<br />
• Attend Weekly/Bi-Weekly Production Team meetings<br />
• Attend all cast events and be prepared to support individuals who may be struggling<br />
Estimated Time Commitment:<br />
• Up to 5 hours per week<br />
16
Fidelity Coordinator<br />
The role of the Fidelity Coordinator is to work closely with the Production Team Lead to ensure that<br />
This Is My Brave, Inc.’s non-negotiables (the 5 pillars of the TOC) are being upheld by the production<br />
team. To verify, you will check in with the Production team and cast members throughout the<br />
production of the show via survey to ensure that they are experiencing those elements.<br />
In addition the Fidelity Coordinator ensures proper use of branded material and adherence by<br />
all to event specifications.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Attention to Detail<br />
• Strong Communication skills<br />
At all times:<br />
Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired<br />
outcomes of This Is My Brave<br />
• It is alot to stand up and be Brave! Those who choose to do so must be affirmed<br />
and supported at all times by our volunteer production team.<br />
Build Brave buzz<br />
• To honor the work of our storytellers, the production team must spread the word about<br />
the show. The Brave efforts of our storytellers cannot go unnoticed! As a member of the<br />
production team, you have the important responsibility of building Brave buzz within your<br />
community. Let everyone you meet know about this event! Do it for the storytellers!<br />
In addition:<br />
• Review So You Want to Produce a Show.<br />
• Attend Production Team team-building event.<br />
• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />
• Complete Production Team agreements and “pledge”<br />
• Attend Weekly/Bi-Weekly Production Team meetings<br />
• Attend all cast events<br />
• Survey Production team and cast members about their experiences before,<br />
during and after the production process<br />
• Oversee application of all branded Brave material in accordance with This Is My Brave, Inc.<br />
Branding Guidelines<br />
• Ensure adherence to all This Is My Brave, Inc. event specifications as outlined in the Team Handbook<br />
Estimated Time Commitment:<br />
• Up to 5 hours per week<br />
JOB DESCRIPTION<br />
www.thisismybrave.org<br />
@thisismybrave<br />
17
Show Director<br />
JOB DESCRIPTION<br />
The Show Director is responsible for all aspects of the show itself. The Show Director will work<br />
closely with the Team lead to ensure the highest quality production of This Is My Brave - The Show.<br />
Qualifications:<br />
• Commitment to the mission of This Is My Brave, Inc.<br />
• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />
• Experience in producing/directing live performances<br />
In Addition:<br />
• Coordinate with the Team Lead to schedule and direct auditions and rehearsals,<br />
• Individually coach cast members or assign other Production Team members as mentors to<br />
coach them<br />
• Work with cast members to refine their stories, such as, editing to meet time requirements,<br />
improving the story’s focus, etc. or supervise mentors to execute these tasks<br />
• Work directly with the theater to ensure that technical services such as sound, lighting,<br />
and staging are in place to support the show<br />
Estimated Time Commitment:<br />
• Up to 5 hours per week initially, but closer to 10 hours per week nearing show date<br />
18
“It’s been so empowering<br />
to be more vocal about my<br />
struggles, and to know that<br />
I’m empowering others, too.”<br />
Gianna Santoro, This Is My Brave Philadelphia 2018<br />
www.thisismybrave.org<br />
@thisismybrave<br />
19
THEORY OF CHANGE<br />
What has to happen for our program to achieve its goals?<br />
Social &<br />
Psychological<br />
Empowerment<br />
Affirmation<br />
Ready to tell their<br />
story of living<br />
with mental illness<br />
and/or addiction.<br />
Reciprocity<br />
Implementers<br />
commit to these<br />
pillars to make<br />
desired outcomes<br />
possible.*<br />
Opportunity for<br />
Transformation<br />
Authentic<br />
Relationships<br />
* We verify the team's fidelity to these<br />
principles by surveying stakeholders.<br />
20
Reduced selfstigma<br />
and shame<br />
Increased<br />
Confidence<br />
A strong sense<br />
of purpose<br />
Strong sense<br />
of community<br />
and support<br />
Feeling Valued<br />
“So sharing our stories really does inspire and<br />
encourage others. It really does give hope<br />
to the hopeless, And it really does save lives.<br />
My life was spared that day I tried to end it…<br />
but my spirit was restored the day I took the<br />
Brave stage. My heart is forever grateful.”<br />
Danielle Fiorello, This Is My Brave NYC 2015 Cast Member<br />
www.thisismybrave.org<br />
@thisismybrave<br />
21
So You Want to Produce a Show<br />
What is This Is My Brave?<br />
This Is My Brave is a movement that empowers individuals to put their names and their faces to their true stories<br />
of recovery from mental illness and/or addiction. We do this through live storytelling events in cities across the<br />
country called This Is My Brave - The Show. Each production of This Is My Brave - The Show features its own cast<br />
of local individuals who tell their stories in a creative way -- through personal essay, spoken word poetry, original<br />
song, maybe even stand-up comedy or dance.<br />
No two productions of This Is My Brave - The Show have ever been the same in terms of cast members and<br />
stories shared. Yet, despite their differences, our research indicates that, overall, our shows consistently yield<br />
desired outcomes of increased feelings of empowerment and a strong sense of community. Both of these<br />
outcomes are important steps towards stigma reduction.<br />
Are the Storytellers for This Is My Brave - The Show actors?<br />
Cast members for This Is My Brave - The Show are invited to share their own true stories of recovery from<br />
mental illness and/or addiction. Our Storytellers (also called Cast Members) are NOT actors. They are members<br />
of your local community who are ready to speak openly about their experiences.<br />
How are Storytellers recruited for This Is My Brave - The Show?<br />
Local production teams for This Is My Brave - The Show put out a casting call for Storytellers. Auditions are<br />
announced in the community via social media, press releases, flyers placed on local bulletin boards and<br />
through word of mouth.<br />
How do we bring a production of This Is My Brave - The Show to my town?<br />
Gather a production team that is committed to mental health awareness and reducing stigma associated with<br />
mental illness and substance use disorder. Talk to sponsors in your local community to generate support for<br />
the event including a License, Training and Support Fee to This Is My Brave, Inc. Then begin training on This Is<br />
My Brave, Inc.’s model for event production, called The Brave Way.<br />
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What Is The Brave Way?<br />
This Is My Brave, Inc. has developed a system called the Brave Way in order to equip more teams across the<br />
country to do Brave work in their communities. The Brave Way is our unique method for re-creating the magical<br />
experience of our very first Brave show in Arlington, Virginia, in 2014. The Brave Way includes step-by-step<br />
guidance in every detail of producing a Brave show, from production team development to community-building<br />
to event planning. The Brave Way also offers an in-depth orientation to the transformative principles and<br />
practices that make This Is My Brave - The Show a one-of-a-kind mental health storytelling event.<br />
Who identifies people who can serve as Production team members?<br />
The Production Team Lead traditionally determines who serves as a team member. This Is My Brave provides<br />
a Production team member application that can be used, and all team members are required to sign a project<br />
commitment agreement before the launch of training.<br />
How do I recruit for the This Is My Brave Production team?<br />
This Is My Brave, Inc. recommends that a production team be made up of passionate, well-connected and<br />
committed individuals who are from a variety of networks within the community. This will allow for the widest<br />
dissemination of information about the event and generate the strongest possible participation and support.<br />
I’m ready to bring This Is My Brave - The Show to my area. How do I begin?<br />
We are so excited that you want to be a part of the This Is My Brave movement.<br />
Please contact This is My Brave Director of Programming, Katie Grana at katiegrana@thisismybrave.org<br />
www.thisismybrave.org<br />
@thisismybrave<br />
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www.thisismybrave.org<br />
@thisismybrave