4S_Sailing_brand_presentation_compressed

SEPT 2023
4S Sailing
Brand Presentation
PREPARED FOR:
kleesto
PREPARED BY:
Eirini Dragataki

Creative Brief Recap
Project: 4S Sailing Branding - Logo Design
Primary Text: 4S Sailing
Supportive elements: Sailing Yacht, 4 S (designed)
Client inspo provided
Inclusion in the Logo:
Sailing Yacht illustration
Artistic rendering of "4 S"
Brand Colors: Blue, Teal, Yellow or Orange
Business Focus:
4S Sailing specializes in providing unforgettable sailing experiences,
offering both Weekly Booking in Sailing Yachts in the
scenic Saronic Gulf and Cyclades Isles, as well as Daily Sailing
Escapes to the beautiful islands along the Athens Riviera Coast.
Design Direction:
The logo should embody the spirit of sailing, adventure, and the
sea. Incorporate elements that reflect the exhilaration of sailing
and the serenity of the open water. The design should be
modern, evoking a sense of sophistication and excitement,
while maintaining a clean and memorable look.
Competitors:
Istion Yachting
Vernicos Yachts
Kiriacoulis
Kavas Yachting
MG Yachts
MedSail Group
Eversails
GrecoSail
Summer Sail
YachtHop
GetYourGuide

Colour Palette

Aegean Breeze
Inspired by the Aegean Sea, this
blue hue conveys a sense of
adventure and exploration,
reflecting the beautiful waters
where sailing adventures unfold.
Sunset Blaze
This vibrant orange hue represents
the warmth and energy of the sun
setting over the horizon,
embodying the adventurous spirit
and excitement of sailing.
The Palette:
The orange-blue color scheme represents
a harmonious blend of energizing warmth
(orange) and calming depth (blue), mirroring
the exhilarating and serene aspects
of sailing. It creates a vibrant, eye-catching
brand identity while maintaining a
sense of balance and sophistication. The
complimentary colors add depth and versatility,
enhancing the overall visual
appeal and allowing for creative flexibility
in branding applications.
Overall, this palette works well for 4S Sailing,
aligning with the adventure, joy, and
luxury associated with sailing experiences
while conveying a strong brand identity.

Typography Proposal

Concept A

Brandmark:
The brandmark embodies an abstract sailing boat created
through geometric shapes forming the numbers "4" and "S."
This design approach combines the precision and stability
of geometric shapes with the adventurous spirit of sailing.
Geometric Shape: The design is based on Geometric
Shapes forming an abstratc boat. Signifies the sailing experience,
promising excitement and the thrill of the sea.
Logo:
The logomark features a clean, sans-serif font, embodying
a modern and sleek aesthetic, aligning with our commitment
to a contemporary sailing experience.
Reflects a modern and streamlined approach, highlighting
efficiency and professionalism.
4S: Reinforces our brand name in a memorable and visually
appealing manner, emphasizing our identity.
S Symbol: Integrated to mirror waves/wind, representing
the dynamic and fluid nature of sailing, and highlighting the
"S" in "4S."

Brand in action

Concept B

Brandmark:
The brandmark is inspired by the image given from G. Prinos:
inspired by
I used brush strokes. The brandmark creatively uses brush
strokes to craft the numbers "4" and "S," symbolizing a sailboat
and a wave, respectively. This artistic representation embodies
the creativity and fluidity of sailing.
Logomark:
The logomark is created using a light-weight, wide-body
sans-serif font, incorporating both uppercase and lowercase
letters in a unicase design. This font choice embodies a modern
and stylish aesthetic, reflecting the trendy aspects of contemporary
sans-serif typefaces.
Sans-serif Font (Light-weight, Wide-body): Adds a modern and
stylish touch, aligning with the trendy sans-serif typefaces prevalent
in contemporary design.
Unicase Design: Blends uppercase and lowercase letter forms,
resulting in a unique and distinctive visual appeal.

Brand in action

Concept C

Brandmark:
The brandmark ingeniously combines the numbers "4" and
"S" to form an abstract sailboat and wave.
Logomark:
The logomark features a wide and panoramic sans-serif
font, where the letters are so expansive that they create a
panoramic effect. This choice brings a unique and expansive
quality to the design.

Brand in action

Logos
Side-by-side

1
2
3

Thank you!
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@reflect.gr
@kleesto.com