Hotel SA September 2023

W O M E N I N H O T E L X
S
ENTERTAINMENT
AND MEDIA TRENDS
Tracy Adams, State Sales Manager (SA/NT) at Big
Screen Video, gave an insight into the future of
large screens.
• This included global trends and innovations;
from outlier $2.3bn dome project in Las Vegas,
which uses mesh LED the size of hockey pucks;
to 3D/anamorphic content, seen throughout the
world from Tokyo to London, but not replicable in
Australia due to road laws .*
• Relevant to the South Australian hotel market, pubs
can consider more achievable options such as:
• LED video walls with split screen functionality,
with the option for hotel staff to be able to control
the screen remotely, using a touchpad or remote
tablet as opposed to accessing a control room.
This allows screening of multiple sports and even
advertising for the hotel; making video walls “not
just a big TV”
• This exact style of screen can be seen in the
Chandelier Bar in SKYCITY or the REZZ
• Ticker wraps are the next big thing, with
Winghaus in QLD shown as an example, at 23m
long wrapped around the venue’s bar.
Live content feeds (such as odds) keep punters
engaged & venues can run relevant specials
• Rise in popularity of curved screens in hospo
venues interstate
Danielle Mullins, TAB Wagering Sales Executive,
covered a wide range of topics, from a vibrant new
look for TAB, to their ongoing support of the South
Australian hotels industry
The exciting refresh of the iconic TAB brand, with the
launch of the “We’re On” identity, is just the beginning
of a comprehensive rebrand. The refresh includes a
vibrant new colour palette and spans a wide array
of touchpoints, from revamped marketing materials
and captivating content to eye-catching merchandise
and signage that will cover the extensive TAB Retail
network.
Danielle also outlined TAB’s ongoing support of
AHA|SA members, including:
• Digital Commissions paid for ID Verified TAB
Accounts opened in-venue
• Retail-exclusive offers delivered via Venue Mode on
the TAB App
• Exclusive Racing & US Sport content via SKY
Racing & Sports
• Path to zero SKY Racing fees by July 2024.
TAB has also recently launched the new debatingcreating
‘Sport is our Sport’ campaign, which is
currently showing on TV screens across the nation,
billboards, in cinemas and, of course, in venue.
• To tease the campaign, TAB started a conversation
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