Hotel SA September 2023
XWW O M E N I N H O T E L S SOCIAL MEDIA TRENDS Simone Douglas, owner of Digital Media AOK, gave a hands-on presentation on TikTok and Instagram Reels, offering the following advice: INSTAGRAM REELS: THE NEW FRONTIER FOR HOTELS AND PUBS Craft a Creative Blueprint: Before you even think about hitting that record button, sit down and map out a creative plan. Align each reel with your business goals and brand identity. This isn’t just content; it’s a strategic move. Find Your Unique Voice: Don’t just be another hotel or pub on Instagram. Establish a creative voice that sets you apart. Consistency in format and theme will make your reels instantly recognizable. The Power of Music: Music isn’t just an add-on; it’s a mood-setter. Choose tracks that resonate with your brand’s vibe and message. But remember, always respect copyright laws. Hashtags Aren’t Optional: Think of hashtags as the SEO of Instagram. Use them wisely to increase the discoverability of your reels. Foster Conversations: Want to know what your audience thinks? Ask them! Pose a question in your reel to encourage comments and discussions. Master the Art of Captions: A compelling caption can be the difference between a scroll and a stop. Use caption starters to hook your audience and keep them engaged. Entertain to Retain: Sure, reels should be fun and entertaining, but don’t forget they can also be informational. Use them to showcase special offers, happy hour deals, or upcoming events at your establishment. TIKTOK: WHERE EVERY SECOND COUNTS Strategize Your Profile Link: You get one clickable URL, make it count. Whether it’s your homepage, a special promo landing page, or even a blog post, choose a link that serves your business goals. Content That Resonates: You can’t connect if you don’t resonate. Pay attention to your audience’s likes and dislikes, and tailor your content accordingly. Diversify to Amplify: Don’t put all your eggs in one content basket. Mix it up with different types of videos to appeal to a broader audience and keep your feed fresh. Invest in TikTok Ads: Want instant visibility? Consider investing in TikTok advertising. It’s like giving your business a shot of social media adrenaline. Metrics That Matter: Don’t get lost in the numbers. Focus on what truly counts. Video views get eyes on your content, but likes, comments, and shares measure engagement and brand affinity. So, there you have it! Implement these tips and watch your social media game transform. And hey, if you’ve got questions or want to share your success stories, don’t hesitate to reach out. 40 | Hotel SA | www.ahasa.asn.au Back to Contents
W O M E N I N H O T E L X S ENTERTAINMENT AND MEDIA TRENDS Tracy Adams, State Sales Manager (SA/NT) at Big Screen Video, gave an insight into the future of large screens. • This included global trends and innovations; from outlier $2.3bn dome project in Las Vegas, which uses mesh LED the size of hockey pucks; to 3D/anamorphic content, seen throughout the world from Tokyo to London, but not replicable in Australia due to road laws .* • Relevant to the South Australian hotel market, pubs can consider more achievable options such as: • LED video walls with split screen functionality, with the option for hotel staff to be able to control the screen remotely, using a touchpad or remote tablet as opposed to accessing a control room. This allows screening of multiple sports and even advertising for the hotel; making video walls “not just a big TV” • This exact style of screen can be seen in the Chandelier Bar in SKYCITY or the REZZ • Ticker wraps are the next big thing, with Winghaus in QLD shown as an example, at 23m long wrapped around the venue’s bar. Live content feeds (such as odds) keep punters engaged & venues can run relevant specials • Rise in popularity of curved screens in hospo venues interstate Danielle Mullins, TAB Wagering Sales Executive, covered a wide range of topics, from a vibrant new look for TAB, to their ongoing support of the South Australian hotels industry The exciting refresh of the iconic TAB brand, with the launch of the “We’re On” identity, is just the beginning of a comprehensive rebrand. The refresh includes a vibrant new colour palette and spans a wide array of touchpoints, from revamped marketing materials and captivating content to eye-catching merchandise and signage that will cover the extensive TAB Retail network. Danielle also outlined TAB’s ongoing support of AHA|SA members, including: • Digital Commissions paid for ID Verified TAB Accounts opened in-venue • Retail-exclusive offers delivered via Venue Mode on the TAB App • Exclusive Racing & US Sport content via SKY Racing & Sports • Path to zero SKY Racing fees by July 2024. TAB has also recently launched the new debatingcreating ‘Sport is our Sport’ campaign, which is currently showing on TV screens across the nation, billboards, in cinemas and, of course, in venue. • To tease the campaign, TAB started a conversation Back to Contents www.ahasa.asn.au | Hotel SA | 41
- Page 1 and 2: THE OFFICIAL PUBLICATION OF THE AUS
- Page 3 and 4: Shortcut to Stories SEPTEBER 2023 S
- Page 5 and 6: F R O M T H E P R E S I D E N T And
- Page 7 and 8: F R O M T H E C E O Watch Video Wa
- Page 9 and 10: O N E F O R T H E R O A D W I T H V
- Page 11 and 12: R E G I O N A L M E E T I N G S REG
- Page 13 and 14: W O R K P L A C E R E L A T I O N S
- Page 15 and 16: W O R K P L A C E R E L A T I O N S
- Page 18 and 19: K I T C H E N E Q U I P M E N T the
- Page 20 and 21: K I T C H E N E Q U I P M E N T Att
- Page 22 and 23: W O M E N I N H O T E L S WOMEN IN
- Page 24 and 25: W O R K P L A C E R E L A T I O N S
- Page 26 and 27: W O M E N I N H O T E L S HALL OF F
- Page 28 and 29: W O M E N I N H O T E L S PARTNER W
- Page 30 and 31: W O M E N I N H O T E L S LESSONS D
- Page 32 and 33: X WOMEN IN HOTELS 32 | Hotel SA | w
- Page 34 and 35: X WOMEN IN HOTELS Photos from the h
- Page 36 and 37: W O M E N I N H O T E L S HOTEL BRA
- Page 38 and 39: W O M E N I N H O T E L S SUSTAINAB
- Page 42 and 43: XW O M E N I N H O T E L S around t
- Page 44 and 45: M E M B E R A D V I C E ACCOUNTANCY
- Page 46 and 47: CORPORATE PARTNERS 2023/24 GAMING C
XWW O M E N I N H O T E L S<br />
SOCIAL MEDIA TRENDS<br />
Simone Douglas, owner of<br />
Digital Media AOK, gave<br />
a hands-on presentation<br />
on TikTok and Instagram<br />
Reels, offering the<br />
following advice:<br />
INSTAGRAM REELS:<br />
THE NEW FRONTIER<br />
FOR HOTELS AND PUBS<br />
Craft a Creative Blueprint: Before you even think<br />
about hitting that record button, sit down and map<br />
out a creative plan. Align each reel with your business<br />
goals and brand identity. This isn’t just content; it’s a<br />
strategic move.<br />
Find Your Unique Voice: Don’t just be another hotel or<br />
pub on Instagram. Establish a creative voice that sets<br />
you apart. Consistency in format and theme will make<br />
your reels instantly recognizable.<br />
The Power of Music: Music isn’t just an add-on; it’s a<br />
mood-setter. Choose tracks that resonate with your<br />
brand’s vibe and message. But remember, always<br />
respect copyright laws.<br />
Hashtags Aren’t Optional: Think of hashtags as the<br />
SEO of Instagram. Use them wisely to increase the<br />
discoverability of your reels.<br />
Foster Conversations: Want to know what your<br />
audience thinks? Ask them! Pose a question in your reel<br />
to encourage comments and discussions.<br />
Master the Art of Captions: A compelling caption can<br />
be the difference between a scroll and a stop.<br />
Use caption starters to hook your audience and keep<br />
them engaged.<br />
Entertain to Retain: Sure, reels should be fun<br />
and entertaining, but don’t forget they can also<br />
be informational. Use them to showcase special<br />
offers, happy hour deals, or upcoming events at your<br />
establishment.<br />
TIKTOK: WHERE EVERY SECOND COUNTS<br />
Strategize Your Profile Link: You get one clickable URL,<br />
make it count. Whether it’s your homepage, a special<br />
promo landing page, or even a blog post, choose a link<br />
that serves your business goals.<br />
Content That Resonates: You can’t connect if you don’t<br />
resonate. Pay attention to your audience’s likes and<br />
dislikes, and tailor your content accordingly.<br />
Diversify to Amplify: Don’t put all your eggs in one<br />
content basket. Mix it up with different types of<br />
videos to appeal to a broader audience and keep<br />
your feed fresh.<br />
Invest in TikTok Ads: Want instant visibility? Consider<br />
investing in TikTok advertising. It’s like giving your<br />
business a shot of social media adrenaline.<br />
Metrics That Matter: Don’t get lost in the numbers.<br />
Focus on what truly counts. Video views get eyes on<br />
your content, but likes, comments, and shares measure<br />
engagement and brand affinity.<br />
So, there you have it! Implement these tips and watch<br />
your social media game transform. And hey, if you’ve<br />
got questions or want to share your success stories,<br />
don’t hesitate to reach out.<br />
40 | <strong>Hotel</strong> <strong>SA</strong> | www.ahasa.asn.au Back to Contents
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