Hotel SA September 2023

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W O M E N I N H O T E L S HOTEL BRANDING INSIGHTS Jordaine Chattaway, Brand Strategist from Fuller Brand Communication, used practical examples when she addressed the conference. Messages included: • A brand is not a logo and a visual identity is just the tip of the iceberg when developing branding for your business. • Create something unique as a selling point, focusing on: • Purpose: why people should come to your hotel. Be authentic. • Position: what makes you unique, your “secret sauce” and why someone might choose your venue over another. • Personality: list the traits that match your business. • Promise: what can you guarantee every time? Make it attainable but also stretch yourself. • Proof points: this is a list of ways you deliver on your brand promise. It should not change over time. • Jordaine also provided an insight into several branding projects that Fuller had been involved with – Eyre Peninsula and The Prairie Hotel. To find out more go to fuller.com.au or contact Paul Kitching at paul.kitching@fuller.com.au or 0413490573. 36 | Hotel SA | www.ahasa.asn.au Back to Contents
W O M E N I N H O T E L S MINDFUL COMMUNICATION AND CONNECTTION Poor workplace communications leads to lost sales, low morale and missed performance goals, according to author, writer and speaker Summer Land from EQ Minds. She offered the following advice to conference attendees: • People only hear 7%; tone of voice and body language make up 93%. • After people have left your presence, do they feel up and inspired, or have you brought them down? • This was followed up, half-jokingly, with the observation: “Some people light up a room when they leave.” • Summer counselled each individual to take responsibility for their energy. What energy do you want to bring where and when? HOW TO SHIFT YOUR ENERGY Summer offered the following techniques for mindful energy shifts: • Ask: is this energy helping me or harmful? • Smile • Breath work. Deep breaths. Fastest way to calm. • Walking also calms you down. Even a simple walk around the block. • Use music to settle yourself or pump yourself up. • Meditate. • Journaling. Vents your feelings on paper. Difficult conversations: • Undertake in person • Avoid public shaming • State what it’s about from the start • Ask a lot of questions • Avoid “I” and “Me” – it’s about “Us” • Don’t use a nice compliment and then “but”. It negates the compliment. Email or in person? • An email will always be read in the tone of the other person’s mood. • If it is high stakes, try and have the conversation in person or over the phone. Back to Contents www.ahasa.asn.au | Hotel SA | 37
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