SAFG - Special Offers - Heavitree
SPECIAL OFFERS OCTOBER, NOVEMBER & DECEMBER 2023 Place your order today on 0345 241 1122 staustellfamilygroup.co.uk/wholesale
- Page 2 and 3: CONTENTS & KEY DATES 04 Guest Ales
- Page 4 and 5: PRE-ORDER ONLY £115.00 per 9G RUDE
- Page 6 and 7: £103.00 per 9G DEVON PRIDE SOUTH H
- Page 8 and 9: £123.67 per 9G WICKED WOLF EXMOOR
- Page 10 and 11: DECEMBER ONLY 3 3 10 See our full r
- Page 12 and 13: 12 See our full range of products o
- Page 14 and 15: 14 See our full range of products o
- Page 16 and 17: 16 See our full range of products o
- Page 18 and 19: £143.00 per 9G A drinker’s favou
- Page 20 and 21: £125.23 per 9G DID YOU KNOW? Tribu
- Page 22 and 23: £141.70 per 9G DID YOU KNOW? Hicks
- Page 24 and 25: £129.47 per 9G DID YOU KNOW? Amber
- Page 26 and 27: DECEMBER ONLY alc 4.3% vol This bee
- Page 28 and 29: £114.48 per 30L NOW AVAILABLE IN 3
- Page 30 and 31: MAKING THE MOST OF MENA DHU £114.8
- Page 32 and 33: ARCTIC SKY COLD IPA ALC 4.3% VOL FR
- Page 34 and 35: NEW DOOM BAR 50L KEG INSTALL DOOM B
- Page 36 and 37: Your step-by-step guide to serving
- Page 38 and 39: 38 See our full range of products o
- Page 40: TERMS & CONDITIONS • All advertis
SPECIAL OFFERS<br />
OCTOBER, NOVEMBER<br />
& DECEMBER 2023<br />
Place your order today on 0345 241 1122<br />
staustellfamilygroup.co.uk/wholesale
CONTENTS & KEY DATES<br />
04<br />
Guest Ales<br />
10<br />
Cask<br />
38<br />
Cider<br />
09<br />
Regularly<br />
Stocked<br />
RUGBY WORLD CUP FINAL<br />
HALLOWEEN<br />
GUY FAWKES NIGHT<br />
CHRISTMAS DAY<br />
BOXING DAY<br />
NEW YEARS EVE<br />
33<br />
Lager<br />
40<br />
Terms &<br />
Conditions<br />
28th October<br />
31st October<br />
5th November<br />
25th December<br />
26th December<br />
31st December<br />
2<br />
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Place your order today on 0345 241 1122 3
PRE-ORDER<br />
ONLY<br />
£115.00<br />
per 9G<br />
RUDE GIANT<br />
RUDE PALE ALE<br />
PALE ALE<br />
3.6% ABV<br />
An extremely quaffable bright and<br />
lively golden ale. Full and rounded<br />
hop character with an ABV that suits<br />
summer pub garden drinking.<br />
£121.61<br />
per 9G<br />
EXETER BREWERY<br />
FALLS OVER<br />
MULTI WINTER WARMER<br />
5% ABV<br />
Full-bodied full-flavour winter season<br />
warmer. Fall’s Over is a deep ruby-red<br />
bitter with warm malt flavours and a<br />
crisp berry-fruit finish.<br />
4 See our full range of products online at staustellfamilygroup.co.uk/wholesale<br />
4
£108.86<br />
per 9G<br />
GOLD<br />
SALCOMBE BREWERY<br />
BITTER<br />
4.2% ABV<br />
Salcombe Gold is a light straw gold ale<br />
with a long hoppy finish. A sweet citrus<br />
aroma followed by subtle flavours of<br />
melon, apricot and peach.<br />
£111.07<br />
per 9G<br />
SHINGLE BAY<br />
SALCOMBE BREWERY<br />
GOLDEN ALE<br />
4.2% VOL<br />
Shingle Bay has a fruity aroma of<br />
blackberry and spiced fruit. This<br />
golden ale is very easy drinking,<br />
with a crisp bite.<br />
Place your order today on 0345 241 1122 5
£103.00<br />
per 9G<br />
DEVON PRIDE<br />
SOUTH HAMS BREWERY<br />
BITTER<br />
3.8% VOL<br />
A dark amber colour beer, with a fruity<br />
aroma. This beer defies its abv with a<br />
surprising amount of body. Smooth to<br />
drink, with a malty palate and plenty of<br />
fruitiness to the finish.<br />
£107.00<br />
per 9G<br />
WILD BLONDE<br />
SOUTH HAMS<br />
GOLDEN BEER<br />
4.4% ABV<br />
A Golden coloured beer that is seriously<br />
refreshing. The light beer is overflowing<br />
with fruit in the palette; Styrian and<br />
Goldings hops are unmistakeable in its<br />
distinctive fruity aroma.<br />
6<br />
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£103.00<br />
per 9G<br />
FIREFLY<br />
HANLONS<br />
AMBER ALE<br />
3.7% ABV<br />
Light on the palate and kind to the<br />
head, it delivers delicate fruitiness<br />
from Cascade balanced with biscuity<br />
maltiness. Firefly has a clean and citrusy<br />
finish, late hopped with Saaz.<br />
PRE-ORDER<br />
ONLY<br />
£109.00<br />
per 9G<br />
CITRA<br />
HANLONS<br />
IPA<br />
4% ABV<br />
This lovely zesty session beer is laden<br />
with fruity and floral aromas. An IPA<br />
that will not disappoint as it is enhanced<br />
with citra dry hopping- a thirst<br />
quenching beer.<br />
Place your order today on 0345 241 1122 7
£123.67<br />
per 9G<br />
WICKED WOLF<br />
EXMOOR<br />
GOLDEN ALE<br />
4.2% ABV<br />
There’s a suggestion of aromatic gin-like<br />
botanicals and a gentle spiciness on the<br />
palate, which lead to a delicate floral<br />
hoppiness and the suggestion of citrus<br />
before it finishes dry and lightly fruity.<br />
£109.77<br />
per 9G<br />
DARTMOOR<br />
DRAGON'S BREATH<br />
WINTER WARMER BEER<br />
4.4% ABV<br />
Flavoured with black treacle, Dragon’s<br />
Breath is a unique winter warmer beer.<br />
Deep ruby-brown coloured, rich and<br />
full-bodied with a delicious aftertaste of<br />
morello cherries.<br />
8<br />
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Place your order today on 0345 241 1122 9
DECEMBER<br />
ONLY<br />
3<br />
3<br />
10<br />
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Place your order today on 0345 241 1122 11
12<br />
See our full range of products online at staustellfamilygroup.co.uk/wholesale
£150.83<br />
per 9G<br />
Place your order today on 0345 241 1122 13
14<br />
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Place your order today on 0345 241 1122 15
16<br />
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(Order must include Fall's Over)<br />
Place your order today on 0345 241 1122 17
£143.00<br />
per 9G<br />
A drinker’s favourite,<br />
a classic pale ale with<br />
a complex citrus and<br />
hoppy aroma.<br />
Buy 2 x 9g and receive<br />
a FREE Timothy<br />
Taylor’s hoodie.<br />
4 x Champion Beer<br />
of Britain<br />
Supreme Champion<br />
Top-selling<br />
family-owned<br />
independent cask ale*<br />
Halloween and Christmas<br />
pump clips available<br />
For support, please contact Simon French<br />
on 07790 884057 or email<br />
simon.french@timtaylors.co.uk<br />
Water<br />
Pure Knowle Spring Water<br />
Malt<br />
Golden Promise Barley<br />
Whole Leaf Hops<br />
Styrian Goldings, Goldings, Fuggles<br />
Yeast<br />
Taylor’s Taste Strain<br />
Ingredients<br />
Malt, Hops, Yeast, Sugar, Water<br />
ALC VOL.<br />
4.3% Cask/4.1% Bottle<br />
Units Per Serving<br />
2.4 Cask/2.1 Bottle<br />
Colour<br />
Pale Amber<br />
Aroma<br />
Citrus, Hoppy, Fruity<br />
Flavour<br />
Full, Sweet, Lingering Hop<br />
Bitterness / IBU 45<br />
_ _ _ _ _<br />
Sweetness<br />
_ _ _ _ _<br />
Best Enjoyed At<br />
11-13°C<br />
Food Pairing<br />
Duck, Fish & Chips, Mature Cheddar<br />
Calories Per 100ml<br />
39 Cask/38 Bottle<br />
All for that taste of Taylor’s<br />
18<br />
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£139.18<br />
per 9G<br />
DID YOU KNOW?<br />
Proper Job is second-fastest<br />
growing of the 10 biggest cask<br />
brands across the South-West. *<br />
An authentic IPA, packed full of citrus,<br />
pineapple and grapefruit flavours. Proper<br />
Job is a big, bold and strong beer with a<br />
crisp bitter finish; perfect for pairing with<br />
full-flavoured dishes.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Gold<br />
Grapefruit, Pineapple<br />
Powerfully Hopped, Citrus,<br />
Grapefruit<br />
REASONS TO STOCK:<br />
• Brewed with high quality ingredients<br />
and a bold flavour profile - a perfect<br />
match with food.<br />
• Fastest growing of the 10 biggest cask<br />
brands across the South-West*<br />
• Part of the Morning Advertisers Top 10<br />
‘brands to stock in 2023’ **<br />
ALLERGENS:<br />
Malted Barley.<br />
*CGA OPM data MAT to 23/04/22.<br />
**Morning Advertiser top 10 cask ale brands to stock in 2023.<br />
Proper Job - Presenter - Cask - A4 - 2023.indd 1 28/11/2022 11:25<br />
Place your order today on 0345 241 1122 19
£125.23<br />
per 9G<br />
DID YOU KNOW?<br />
Tribute was featured in the Morning<br />
Advertiser’s ‘The Drinks List - Top<br />
10 brands to stock for 2023.*<br />
Zesty and fresh pale ale brewed with<br />
specially sourced ingredients, including<br />
Cornish Gold malt and hops from the<br />
UK and the USA. The malty base brings<br />
character and flavour and balances the<br />
beer’s fresh orange and grapefruit notes.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Pale<br />
Orange Zest, Tropical Fruit<br />
Orange, Grapefruit<br />
REASONS TO STOCK:<br />
• Tribute was featured in the Morning<br />
Advertiser’s ‘The Drinks List - Top<br />
brands to stock for 2023’.*<br />
• Tribute is the best-performing premium<br />
ale brand in off trade by volume<br />
and value.**<br />
• Easy-drinking and modern flavour.<br />
• Easy to manage in the cellar, Tribute<br />
is a consistent and quality pale ale.<br />
ALLERGENS:<br />
Malted Barley.<br />
* Morning Advertiser ‘The Drinks List’ Nov 2022.<br />
** IRi SIG BWS 52wks to 31.12.22 vs YA.<br />
20<br />
Tribute - Presenter - A4 - Feb 2023.indd 1 14/02/2023 15:43<br />
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DID YOU KNOW?<br />
£125.69<br />
per 9G<br />
Golden ales are the fastest growing<br />
colour in the ale market.*<br />
Anthem is our new golden pale ale brewed<br />
with 100% British ingredients. The four<br />
hop varieties - Target, Olicana, Jester and<br />
Harlequin - bring the beer’s mango, peach,<br />
apricot, melon and tangerine flavours.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Golden<br />
Stone Fruits, Citrus<br />
Mango, Peach, Melon<br />
REASONS TO STOCK:<br />
• Brewed with all-British ingredients –<br />
meeting consumer demand for local<br />
sourcing.<br />
• A delicious golden ale – the fastest<br />
growing colour in ale.*<br />
ALLERGENS:<br />
Malted Barley and Oats.<br />
*CGA OPM data MAT to 08/10/22.<br />
Anthem - Presenter - A4 - 2023.indd 1 28/11/2022 11:39<br />
Place your order today on 0345 241 1122 21
£141.70<br />
per 9G<br />
DID YOU KNOW?<br />
Hicks is the oldest and most<br />
traditional of St Austell<br />
Brewery’s core beer range.<br />
Hicks is a legendary ale named after<br />
St Austell Brewery’s founder, Walter Hicks.<br />
It’s a full-bodied, well-balanced and strong<br />
ale with a combination of flavours and<br />
distinctly Cornish.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Dark Ruby<br />
Strong, Raisin, Toffee<br />
Full, Dried Fruit, Bitter Hops<br />
REASONS TO STOCK:<br />
• The oldest and most traditional of<br />
St Austell Brewery’s core beer range,<br />
Hicks is full of fruity biscuit malt flavours<br />
and hints of esters.<br />
• Well-known and loved by consumers.<br />
• Strong Cornish heritage<br />
ALLERGENS:<br />
Malted Barley and Rye.<br />
22<br />
Hicks - Presenter - A4 - 2023.indd 1 28/11/2022 11:29<br />
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Meet the<br />
new-look<br />
Cornish<br />
Best<br />
£107.49<br />
per 9G<br />
Cornish Best is a full-bodied, easy-drinking<br />
ale that captures the quintessential essence<br />
of life by the coast. Toffee and biscuit notes<br />
complement a hint of bitterness to deliver<br />
a well-balanced flavour that’s made all the<br />
more drinkable thanks to its low abv. Whether<br />
soaking up the seaside sun or kicking back<br />
beside the crackle of an open fire, the<br />
comforting taste of Cornish Best will have<br />
you feeling right at home. This is a moreish,<br />
sessionable ale that’s bursting with character.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Chestnut<br />
Dried Fruits<br />
Caramel, Toffee, Peppery Hops<br />
ALLERGENS:<br />
Malted Barley and Rye.<br />
For more information or to stock the new-look Cornish Best,<br />
contact your St Austell Brewery representative.<br />
Cornish Best - Presenter - A4 - 2023.indd 1 28/11/2022 11:32<br />
Place your order today on 0345 241 1122 23
£129.47<br />
per 9G<br />
DID YOU KNOW?<br />
Amber ales are the best-selling<br />
colour ales in cask.*<br />
A full-bodied, malty amber ale. Gem’s<br />
rich aroma of spicy hops, malt, and toffee<br />
is met with a deep, bittersweet finish.<br />
A well-balanced, dependable beer crafted<br />
from traditional British malt and hops.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Auburn<br />
Spicy Hop, Malt, Toffee<br />
Sweet / Bitter Balance<br />
REASONS TO STOCK:<br />
• Bath Ales’ flagship beer.<br />
• A delicious amber ale – the best-selling<br />
colour in cask*<br />
ALLERGENS:<br />
Malted Barley and Wheat.<br />
*CGA OPM data MAT to 08/10/22.<br />
24<br />
Gem - Presenter - A4 - Cask - 2023.indd 1 28/11/2022 11:40<br />
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OCTOBER ONLY<br />
£112.99<br />
per 9G<br />
Place your order today on 0345 241 1122 25
DECEMBER<br />
ONLY<br />
alc 4.3% vol<br />
This beer<br />
was designed<br />
and brewed by<br />
our recently<br />
graduated<br />
apprentice<br />
brewers<br />
£116.99<br />
per 9G<br />
Santa Claus is coming to town, and he has a<br />
new favourite festive tipple! This beautifully<br />
flavoursome seasonal ale is just too good to<br />
keep a secret. Full of hedgerow fruits, juicy plum<br />
notes, as well as delicious raisin, toffee and<br />
biscuit undertones. The red rye, oats and crystal<br />
malts, along with bramling cross and phoenix<br />
hops contribute a pleasant bitterness.<br />
SEE<br />
SMELL<br />
TASTE<br />
BITTER<br />
SWEET<br />
Dark Amber/Mahogany<br />
Fresh Pine, Resinous<br />
Raisin, Toffee, Biscuit<br />
This beer<br />
was designed<br />
and brewed by<br />
our recently<br />
graduated<br />
apprentice<br />
brewers<br />
FESTIVE PLUM,<br />
TOFFEE &<br />
RAISIN BEER<br />
alc 4.3% vol<br />
LIMITED-EDITION<br />
REASONS TO STOCK<br />
• The perfect ale to toast the festive season.<br />
• A beautifully dark ale to complement<br />
Christmas pudding or decadent chocolate<br />
desserts!<br />
SAB - Seasonals 2023 - Secret Santa v5.indd 1 15/08/2023 10:50<br />
DID YOU KNOW?<br />
This recipe was designed, created, and expertly<br />
brewed by our recently graduated St Austell<br />
Brewing Apprentices.<br />
26<br />
Secret Santa - A4 Advert.indd 1 17/08/2023 09:29<br />
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£196.77<br />
per 11G<br />
Place your order today on 0345 241 1122 27
£114.48<br />
per 30L<br />
NOW AVAILABLE<br />
IN 30L KEGS<br />
An authentic IPA, packed full of citrus,<br />
pineapple and grapefruit flavours. Proper<br />
Job is a big, bold and strong beer with a<br />
crisp bitter finish; perfect for pairing with<br />
full-flavoured dishes.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Gold<br />
Grapefruit, Pineapple<br />
Powerfully Hopped, Citrus,<br />
Grapefruit<br />
REASONS TO STOCK:<br />
• Epitomises the characteristics of<br />
modern craft: brewed with quality<br />
ingredients and a bold flavour profile.<br />
• Powerful flavours are a perfect match<br />
with food.<br />
• Ideal for low cask throughput outlets or<br />
to complement high keg volume sites.<br />
• Modern keg commands a higher<br />
average RSP (vs cask).<br />
• Easy to store and long shelf life.<br />
ALLERGENS:<br />
Malted Barley.<br />
28<br />
Proper Job - Presenter - Keg - A4 - 2023.indd 1 28/11/2022 11:24<br />
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Easy-going,<br />
easy-drinking;<br />
an introduction<br />
to craft - the<br />
Monterey way.<br />
£96.15<br />
per 30L<br />
Our brewers were California dreaming<br />
on the day they came up with Monterey.<br />
Full of tropical notes, this pale ale was<br />
born but not raised in the USA thanks<br />
to its three American-sourced hops.<br />
Easy-going, easy-drinking and destined<br />
or long, lazy afternoons, a taste will<br />
transport you to sun-drenched Monterey<br />
Bay. Well, almost...<br />
ALC 3<br />
.9% VO L<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Gold.<br />
Tropical.<br />
Fresh, Resin.<br />
REASONS TO STOCK:<br />
• Monterey is outperforming both the<br />
Craft and Ale categories with volumes<br />
up +25% vs 2022 !*<br />
• A taste of modern craft in a<br />
sessionable and accessible way.<br />
• Low ABV and easy drinking – playing<br />
into trends of moderation.<br />
• Refreshing and flavourful, ideal for<br />
food matching.<br />
ALLERGENS:<br />
Malted Barley, Oats.<br />
Source: * Internal sales data MAT to 25.06.23<br />
vs CGA OPM MAT to 17.06.23<br />
Place your order today on 0345 241 1122 29
MAKING THE<br />
MOST OF<br />
MENA DHU<br />
£114.84<br />
per 30L<br />
The season of stout is upon us…<br />
Characterised by its dark colour, flavoursome<br />
profile and smoky undertones, stout has never<br />
been more popular in the UK drinks market.<br />
Stout is one of the best performing segments in<br />
beer, outperforming Craft and No/Low. We have<br />
seen this reflected in recent sales on our own<br />
Cornish stout, Mena Dhu, which is flying with<br />
volumes up +18% vs 2022.**<br />
The perfect pint to drink on a crisp autumn day,<br />
as well as being versatile enough to be paired<br />
with a variety of foods, we have shared below<br />
some of our top tips for showcasing Mena Dhu<br />
on your bar line up this season:<br />
Food pairing nights<br />
With the Rugby World Cup in full swing, a<br />
dedicated food pairing night, with tasting flights<br />
can be a great way of getting your customers<br />
to try new beers on the bar. Simple pairings like<br />
stews, burgers and even desserts can prove a big<br />
hit.<br />
Mena Dhu on the menu<br />
Feature a “stout pairing” prominently on<br />
your menu, showcasing how the liquorice<br />
and chocolate undertones of Mena Dhu can<br />
complement flavoursome main courses or rich<br />
desserts.<br />
Promotional offers<br />
Create limited-time promotions, such as “Buy One,<br />
Get One Half-Off” or discounts on stout samplers,<br />
to entice customers to try different options.<br />
Staff recommendations<br />
With the Rugby World Cup in full swing, a<br />
dedicated food pairing night, with tasting flights<br />
can be a great way of getting your customers to try<br />
new beers on the bar. Simple pairings like stews,<br />
burgers and even desserts can prove a big hit.<br />
Request a free bottle<br />
sample by emailing<br />
marketingteam@<br />
staustellbrewery.co.uk<br />
Share via social media<br />
Encourage others to come in and try a pint of<br />
the great stuff, by sharing enticing photos and<br />
descriptions of your best pints on your pub’s social<br />
media platforms.<br />
Customer feedback<br />
Get Encourage customers to provide feedback<br />
on ‘untapped’ and spread the word for people to<br />
come to your pub and try for themselves.<br />
Source: *(CGA Brand Index OPMS 17.06.23 vs YA) /<br />
**(Internal sales data MAT to 25.06.23)<br />
30
£102.74<br />
per 30L<br />
DID YOU KNOW?<br />
Gem keg is the ideal choice for low<br />
cask throughput outlets or to<br />
complement high keg volume sites.<br />
A full-bodied, malty amber ale. Gem’s<br />
rich aroma of spicy hops, malt, and toffee<br />
is met with a deep, bittersweet finish.<br />
A well-balanced, dependable beer crafted<br />
from traditional British malt and hops.<br />
COLOUR<br />
AROMA<br />
TASTE<br />
BITTER<br />
SWEET<br />
Auburn<br />
Spicy Hop, Malt, Toffee<br />
Sweet / Bitter Balance<br />
REASONS TO STOCK:<br />
• Bath Ales’ flagship beer.<br />
• Ideal for low cask throughput outlets or<br />
to complement high keg volume sites.<br />
• Easy to store and long shelf life.<br />
ALLERGENS:<br />
Malted Barley and Wheat.<br />
Gem - Presenter - A4 - Keg - 2023.indd 1 28/11/2022 11:40<br />
Place your order today on 0345 241 1122 31
ARCTIC SKY<br />
COLD IPA<br />
ALC 4.3% VOL<br />
FREE KEG ON INSTALL<br />
AROMA RESINUS, LIME, PEACH<br />
FLAVOUR PINEAPPLE, PAPAYA, FRESH<br />
FINISH CLEAN, CRISP, REFRESHING<br />
AVAILABLE IN:<br />
50L KEGS<br />
INGREDIENTS: WATER, MALTED BARLEY,<br />
HOPS, YEAST. ALLERGENS MARKED IN BOLD.<br />
£179.11<br />
per 50L AROMA RESINOUS, LIME, PEACH<br />
FLAVOUR PINEAPPLE, PAPAYA, FRESH<br />
FINISH CLEAN, CRISP, REFRESHING<br />
AVAILABLE IN:<br />
50L KEGS<br />
(SANKY FITTING)<br />
24x330ML CANS<br />
INGREDIENTS: WATER, MALTED BARLEY, HOPS, YEAST.<br />
ALLERGENS MARKED IN BOLD.<br />
BEER BREWED & CANNED AT HARBOUR BREWING CO.,<br />
TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB<br />
BEER BREWED & CANNED AT HARBOUR BREWING CO.,<br />
TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB<br />
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Harbour Brewing - Sales Presenter Template.indd 1 14/04/2023 15:15<br />
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INSTALL DEAL<br />
INSTALL CARLSBERG DANISH PILSNER TO RECEIVE A FREE KEG,<br />
POS SUPPORT PACKAGE AND A CHANCE TO WIN A TRIP<br />
TO THE CARLSBERG BREWERY IN COPENHAGEN *<br />
Through the Carlsberg Foundation, almost 30% of our dividends ** go to supporting<br />
projects in the arts, science and developing the crops of the future.<br />
Plus, did you know outlets that added Carlsberg Danish Pilsner<br />
to the bar saw a greater increase in total lager sales *** .<br />
Worth a try? Probably.<br />
*18+. Open to tenants of <strong>Heavitree</strong> Brewery PLC licensed premises in England only. Opens 00∶00 on 01.10.2023. To enter, submit a Request for<br />
Work by 31.12.23 via your <strong>Heavitree</strong> BDM to install Carlsberg Danish Pilsner on draught at your licensed premises by 23∶59 on 31.12.23 & order at<br />
least 1x 11-gallon keg of Carlsberg Danish Pilsner per week for a period of 12 weeks before 07.04.24. Prize: 2-night trip for winner & 1 guest (18+) to<br />
Copenhagen, Denmark, inc. return economy flights w/hand luggage only, airport transfers at destination, B&B hotel accommodation (2 people sharing)<br />
& tour of Carlsberg Brewery. 1 prize available to be won. Winner drawn at random on 15.04.24. Prize must be taken on agreed date departing on<br />
Tuesday (subject to availability) between 06.05.24 & 27.06.24. Winner & guest must be available to travel on date confirmed. Max. 1 entry per tenant.<br />
For full prize details, terms & conditions & privacy notice, please visit: www.carlsbergmarstons.co.uk/promotions/heavitreecarlsberginstallpromo/.<br />
Promoter: Carlsberg Marston’s Brewing Company Limited, WV1 4JT. Please drink responsibly. Bedrinkaware.co.uk.<br />
**30% of group-wide dividends paid to The Carlsberg Foundation, of which 98% is paid out as grants. Averages, 5yrs ending 31.12.21. See website for details.<br />
***CGA Managed EPOS Data Latest 24 weeks to (20/08/22) vs YA – Sample: Where Added 94, Avg Lager Stockist 6,501. Valid for duration of brochure<br />
promotional period. One deal per install. POS support package includes 2 x Carlsberg Pilsner Pint Glasses (PK24), 1 x Carlsberg Pilsner Half Pint Glasses<br />
(PK24) and 1 x Carlsberg Pilsner Bar Runner. Promotion subject to change. Whilst stock lasts. Brewed in UK, the Danish Way. Enjoy responsibly.<br />
1718714 Q4 2023_Carlsberg_Pilsner_<strong>Heavitree</strong>_Full_Page_Ad_A4_V2.indd 2 07/09/2023 16:18<br />
Place your order today on 0345 241 1122 33
NEW<br />
DOOM BAR<br />
50L KEG<br />
INSTALL DOOM BAR KEG AND<br />
RECEIVE ONE KEG FREE<br />
For an install or to discuss further,<br />
please contact Alana Pearson<br />
alana.pearson@molsoncoors.com<br />
or call 07808 096309<br />
T&Cs: Offer valid from 1st October - 31st December 2023.<br />
Promotion only available for a new tap or when replacing a competitor brand.<br />
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6005-1 SHA Doom Bar <strong>Heavitree</strong> A4 Ad.indd 1 30/08/2023 08:34
NOW AVAILABLE<br />
ON DRAUGHT<br />
WIN A TABLE FOR TEN AT EXETER CHIEFS VS MUNSTER<br />
EUROPEAN CHAMPIONS CUP – 17 TH DECEMBER 2023<br />
Place your order today on 0345 241 1122 35
Your step-by-step guide to serving<br />
great quality pints of beer...<br />
When it comes to cask beer, cellar<br />
management is key to achieving top<br />
quality taste. Once brewers have worked<br />
their magic and the beer has been<br />
successfully transported to pubs, it’s<br />
what happens next that make all the<br />
difference.<br />
Cask beer should always be enjoyed<br />
within a three-day-window, while its at<br />
its freshest. That’s why communication<br />
between pub team members working on<br />
shift is so important.<br />
Achieving and maintaining cellar quality<br />
is crucial for cask ale because it directly<br />
affects the taste, aroma, and overall<br />
experience of the beer. Here are some key<br />
factors that contribute to cellar quality in<br />
cask ale.<br />
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1. HYGIENE<br />
1. Clean up any beer spillages immediately.<br />
2. Ensure the cellar is cleaned thoroughly once<br />
a week with food safe, odourless sterilising<br />
spray or sanitiser.<br />
3. Wash all cask equipment after use and allow<br />
to air dry.<br />
4. Scrub shives and keystones with hot water<br />
before venting and tapping.<br />
5. Don’t store food in the cellar.<br />
2. TEMPERATURE<br />
1. Ensure the cellar is kept at a constant 11 -<br />
13°C.<br />
2. Keep the cellar door and drop closed at all<br />
times, other than to ventilate for 10 minutes<br />
each day.<br />
3. DELIVERIES<br />
1. Check the Best Before End dates.<br />
14 days ahead of the date on cask,<br />
20 days ahead of the date on keg.<br />
2. Ensure the correct size container has been<br />
delivered.<br />
3. Check there are no damaged or leaking<br />
containers.<br />
4. Operate a ‘First-In-First-Out’ system of stock<br />
rotation.<br />
4. EQUIPMENT CHECKS<br />
1. Top up remote ice bank coolers once a week.<br />
2. Brush any debris from the grills of coolers<br />
and fans.<br />
3. Clean auto tilts with hot water once a week.<br />
4. Top up Ale Python Control Units with water<br />
once a week.<br />
5. Clean keg couplers at the same time as<br />
line cleaning.<br />
6. Secure gas cylinders upright with chains<br />
or straps.<br />
5. LINE CLEANING<br />
1. Clean all cask and keg lines every 7 days.<br />
2. Switch off glycol coolers 1 hour before cleaning.<br />
3. Always flush beer from the lines with clean<br />
cold water before line cleaning solution.<br />
4. Use a good quality line cleaning solution and<br />
make solution according to the instructions.<br />
5. Agitate through the lines at 10 min intervals.<br />
6. Don’t leave the solution in the lines for longer<br />
than an hour before flushing with water.<br />
7. Check no traces of solution are left in the lines<br />
by using litmus paper.<br />
6. GLASSWARE<br />
1. Use a clean, cold, dry branded glass.<br />
2. Only use the glasswasher for glasses.<br />
3. Use good quality detergent and rinse aid.<br />
4. Clean the glasswasher thoroughly at the end<br />
of the night - drain and leave the door open.<br />
5. Renovate glassware regularly.<br />
6. Ensure detergent and rinse aid are topped up<br />
in the machine.<br />
7. Use a Quash sponge to to remove lipstick and<br />
grease from the rims of glasses.<br />
7. CASK CONDITIONING<br />
9. SERVE TEMP<br />
1. Allow casks to settle for 24 hours after delivery<br />
before venting/tapping.<br />
2. If using auto tilts, vent with a hard peg, replace<br />
with a soft peg, tap at the same time.<br />
3. If using vertical extraction, drive the<br />
conditioning tap through the keystone with<br />
a rubber mallet and turn the vent valve to the<br />
open position<br />
4. Check Clarity, Aroma and Taste (CAT) 24 hours<br />
after venting. If not fully conditioned, leave the<br />
soft peg in, or the vent valve open.<br />
5. When CAT sample passes the CAT test, hard<br />
peg or close the vent valve until ready to serve.<br />
6. When on sale, use a soft peg, or open valve<br />
during service, and hard peg or close the valve<br />
after service.<br />
7. Aim to use each cask container within 3 days.<br />
1. Regularly check the temperature of a<br />
sample of the draught beer with a probe.<br />
Cask: 11 - 13°C<br />
Lager: 2 - 5°C<br />
Keg Ale: 2 - 8°C<br />
Bottles / Cans: 4 - 6°C<br />
8. PERFECT SERVE<br />
10. PERSONAL HYGIENE<br />
1. Always hold the glass by the bottom half.<br />
2. Keg: tilt the glass at 45 degrees, open tap<br />
fully and straighten as the liquid rises up the<br />
glass, and keep the nozzle out of the beer.<br />
3. Cask using a bottom fill spout with<br />
sparkler: hold the glass straight, sparkler at<br />
base of glass, and create head with first pull.<br />
Keep the sparkler beneath the surface of the<br />
head.<br />
4. Cask using a top fill spout with no sparkler:<br />
hold glass at 45 degrees, spout above surface<br />
of beer and straighten the glass as it fills.<br />
5. Bottles / cans: hold the glass at 45 degrees<br />
and keep the neck of the bottle/can away<br />
from the rim of the glass.<br />
6. Always aim for 95% liquid and a 5% head.<br />
1. Always wash your hands before coming on<br />
shift, after smoking or eating and after visiting<br />
the toilet.<br />
2. Don’t wear heavy perfume, aftershave or<br />
handcream.<br />
3. Tie back any long hair.<br />
4. Cover any cuts or abrasions with a coloured<br />
waterproof plaster.<br />
Place your order today on 0345 241 1122 37
38<br />
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Place your order today on 0345 241 1122 39
TERMS & CONDITIONS<br />
• All advertising promotions and their participating products are subject to availability and to any<br />
duty change.<br />
• Promotional offers apply to all orders delivered between 1st October and 31st December 2023.<br />
• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any<br />
current promotional offers in whole or in part without prior notice.<br />
• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms<br />
and conditions of sale.<br />
• ‘Free’ items given away with participating orders are subject to availability as there are set<br />
allocations and customers are given these items on a first come, first served basis.<br />
• All prices quoted are exclusive of VAT.<br />
• Benefits from these promotional offers may affect your tax liability, please check with your tax<br />
advisor or accountant.<br />
• Wherever cases are stated within this leaflet they refer to the standard case size for that product<br />
for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x<br />
70cl / 75cl bottles or 6 x 1.5L magnums.<br />
• All products included in this brochure are exempt from any St Austell Brewery investment<br />
package write off due to the nature of the low net price.<br />
• Call recording – All calls, both incoming and outgoing, are recorded automatically; however,<br />
we only intend to listen to these calls for training and monitoring purposes, for the resolution<br />
of invoice disputes, and/or for any other business purpose which is permitted by applicable<br />
legislation.<br />
• Calls will not be recorded if a debit/credit card number is being taken.<br />
St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell,<br />
Cornwall, PL25 4BY<br />
Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk<br />
www.staustellbrewery.co.uk<br />
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