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BUILD Mag Sep (1)

A free to share digital magazine that is packed with information and resources for small businesses. It also includes lifestyle content and recipes. Enjoy!

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ideas<br />

<strong>Sep</strong>tember 2023<br />

A magazine for small women-owned businesses<br />

SMALL BUSINESS FEATURE<br />

5 Tips to<br />

Start Your<br />

Business<br />

Today<br />

Screen Time &<br />

Cupcakes of Hope<br />

<strong>Sep</strong>tember is<br />

childhood cancer<br />

awareness<br />

On Our Bookshelf<br />

Childhood Development<br />

Salma sarang weighs in<br />

VISIT<br />

How to create a<br />

marketing strategy for<br />

your small business


Contents<br />

7<br />

SMALL BUSINESS FEATURE<br />

BUTTERCUP FARMHOUSE<br />

10<br />

HOW TO: Create a<br />

Marketing Strategy<br />

26<br />

ON OUR BOOKSHELF:<br />

What I'm reading & What<br />

My Kids are Reading<br />

3<br />

Editor's Note<br />

7<br />

Small Business Feature<br />

Farmhouse Buttercup<br />

11<br />

Free Business Resources<br />

Editor's picks for free resources<br />

available to business owners<br />

12<br />

Feature<br />

Cupcakes of Hope<br />

15<br />

Visit Namibia<br />

Spotlight on this bustling African country<br />

19<br />

Your Leadership Style<br />

See yourself here?<br />

20<br />

FOOD: 5 Breakfast Ideas<br />

26<br />

BOOKS: On Our Shelf<br />

What we're reading this month<br />

7<br />

SMALL BUSINESS FEATURE<br />

Pour yourself a coffee and settle in to read<br />

about this incredible go getter spirited<br />

entrepreneur<br />

B U I L D I D E A S | 2


Editor's Note<br />

<strong>Sep</strong>tember brings in all the feels, right? Spring, possibility, new beginnings and<br />

all those wondrous things.<br />

And so this might be the best time to launch our latest project - <strong>BUILD</strong> School.<br />

It has taken some prep work, planning, pivoting and of course doubting, but<br />

here we are ready to launch. <strong>BUILD</strong> School is a virtual business school that<br />

offers a 3 month course and soon we’ll be adding all kinds of other courses as<br />

we go along. It is completely online and since it is pre-recorded you can view it<br />

when you are able to. You will also receive PDF format notes emailed to you to<br />

supplement the lesson. There will be some course work to help you apply what<br />

you learnt for that work, but nothing serious! Read more about it in this issue.<br />

We hosted the <strong>BUILD</strong> Marketing for Your Small Business Workshop in July and<br />

had an incredible time learning together. Gerda Bouwer of Oak Law dropped<br />

in for a few minutes to talk about how important protecting the intellectual<br />

property of your brand is. All in all an incredibly insightful morning spent with<br />

remarkable women business owners.<br />

One of our featured article writers, Maylene Seah of Studio Noor Anisa,<br />

hosted a FREE Brand Brilliance webinar on 29 August 2023 and the turnout<br />

was amazing. Maylene shared her expertise and encouraged us to participate<br />

in a visualisation exercise to help us unearth the true essence of our brands.<br />

Keep a lookout for future webinar events - building a strong community is all<br />

about sharing our ideas and knowledge.<br />

Our first 4 month business accelerator came to a bitter-sweet end. We had all<br />

forged amazing relationships over this time, but the ladies take their learnings<br />

and move on, and <strong>BUILD</strong> will be welcoming a new cohort soon. Exciting times!<br />

Our small business feature is beyond amazing! Innovation and disruption on<br />

another level! Happy reading!<br />

Zainab<br />

Just changing the world. Nothing fancy...<br />

B U I L D I D E A S | 3


I Screen, You<br />

Screen, We ALL<br />

Screen<br />

Screen Time & Childhood Development<br />

Salma Sarang is a qualified Speech Therapist and Audiologist with over 10 years of experience in her field.<br />

As a student, she was invited to join the Golden Key Society for academic achievement. She is a Clinical<br />

Supervisor at the University of the Witwatersrand where she teaches and examines second and third year<br />

students in both Speech Pathology and Audiology. Currently, Salma is working privately where she is<br />

reawakening her passion for early intervention.<br />

The issue of screen time for children is<br />

unique to today’s parents. Our parents<br />

did not have to grapple with the<br />

questions and challenges that come with<br />

our increasing reliance on technology<br />

(and therefore screens) in our daily lives.<br />

In fact, screen time is probably one of the<br />

most polarising topics in parenting. But<br />

screens are definitely here to stay and<br />

while I don’t have all the answers<br />

(because I’m pretty sure no parent does!),<br />

I would like to guide you through some of<br />

the confusion.<br />

So let’s start off with the most common<br />

question parents have, is screen time<br />

really that bad? Well…yes and no.<br />

Perhaps an answer closest to the truth is<br />

that it depends. Consider that you are<br />

currently using a screen to access this<br />

information and so therefore all screens<br />

cannot be inherently “bad”.<br />

I won’t go into the mountains of ongoing<br />

research, but let’s look at how we as<br />

parents can implement some screen time<br />

rules.<br />

The following are research based<br />

guidelines from the American Academy<br />

of Paediatrics:<br />

18 months - no digital media apart<br />

from video chatting<br />

18-24 months - for those wishing to<br />

introduce media, choose highquality<br />

content and engage along<br />

side the child<br />

2 years+ - limit to one hour a day of<br />

high-quality content with coviewing<br />

when possible<br />

No screens at any age during meals<br />

or one hour before bedtime<br />

While it is difficult to say conclusively<br />

screen time causes delays in childhood<br />

development, there is some correlation.<br />

But this may depends on so many<br />

factors, including the child’s age, time<br />

spent using a screen, parental<br />

involvement and the type of content<br />

being viewed.<br />

B U I L D I D E A S | 4


These guidelines are time based but this<br />

should not be the only factor that guides<br />

screen usage for children. Let’s look at some of<br />

the other factors to keep in mind.<br />

I think it’s safe to say that all content isn’t<br />

created equal. There is a lot of great<br />

content out there that can be<br />

educational, fun and beneficial. So how<br />

do we go about choosing such content?<br />

The first thing to consider is the pace and<br />

how busy the content is. Does the<br />

frame/camera angle change often. This can<br />

be hyper stimulating for children and has<br />

been shown to be linked to some attention<br />

difficulties in later years. Furthermore,<br />

many apps use persuasive design such as<br />

immediate rewards, bright colours, vibrant<br />

visuals and even pop-ups to keep children<br />

coming back for more, to the point where<br />

they may become “addicted” to that<br />

specific app.<br />

Content should not be violent or<br />

disturbing in any way. This will be largely<br />

dependent on the caregivers’ own beliefs<br />

and values. If you see behaviours in your<br />

child which don’t align to your values,<br />

perhaps its time to review some of the<br />

content your child is engaging with.<br />

Pay attention to your child when they do<br />

have screen time. They should be<br />

engaging with the content and not<br />

simply zoning out. First prize would be if<br />

you child is actually learning from the<br />

content they are engaging with.<br />

When possible, sit with them during<br />

their screen time so that you can help<br />

them engage and make sense of the<br />

content by talking about and making<br />

connections to real-world<br />

experiences. Remember, screen time<br />

can never and should never replace<br />

real- world learning and social<br />

interactions.<br />

We as parents need to be aware of<br />

our own screen usage. Are we using it<br />

just for the necessities or is it<br />

distracting us from interacting with<br />

our kids and creating opportunities<br />

for learning and social development?<br />

This can be a hard question for us as<br />

parents but self reflection on our<br />

own habits is very necessary.<br />

Finally, and most importantly, is that<br />

parents need to determine what<br />

works best for their families. There<br />

may be a lot of information shared<br />

here but at the end of the day, we<br />

each need to decide how best we can<br />

incorporate technology and media<br />

into or daily lives. This may change<br />

monthly (or even weekly or daily)<br />

and that’s ok, you make the rules<br />

based on what’s best for your family.<br />

Hopefully this has been useful in guiding you towards making<br />

screen time entertaining and valuable. Perhaps the take home<br />

message and the answer to the earlier question of whether screens<br />

are bad is that, no, screens are not bad or toxic but how we use<br />

and interact with them, has the potential to be.<br />

www.salmasarang@company.site<br />

@speech_with_salma<br />

B U I L D I D E A S | 5


The Horse Fund Shop was founded by three horsecrazy<br />

sisters, on a mission to raise funds for stabling<br />

and maintaining their horse. We do a variety of<br />

dunkable cookies for events and special occasions.<br />

Our store is growing and we have many other items.<br />

Please view our Instagram account at<br />

@the.horse.fund.shop<br />

B U I L D I D E A S | 6


SMALL<br />

BUSINESS<br />

feature<br />

<strong>BUILD</strong> Ideas is incredibly honoured to be able to share this month’s<br />

Small Business Feature - and you will not believe the level of<br />

innovation this phenomenal businesswoman has attained.<br />

Chantelle de Bryun is the founder of Buttercup Farmhouse.<br />

And....wait for it...she makes coffee...out of Butternut!<br />

What is Buttercup Farmhouse? Tell us about your incredibly innovative<br />

product.<br />

Buttercup Farmhouse is a Food and Beverage outlet specializing in Premium Organic<br />

Vegetable Coffee made from the actual veggies that we plant, mainly the Butternut<br />

vegetable. There is a scientific and trade mark process that the product undergoes<br />

today ever since it has gone through the Product development phase, this was to<br />

better the formulation, taste, feel and aroma of the product.<br />

B U I L D I D E A S | 7


How did BF come to be? What inspired you to create this and<br />

was this a problem you identified that needed to be solved?<br />

Ohhh! I can never get tired of sharing this story, each time I do, something new<br />

pops up as a reminder. I am firstly a small scale farmer, specializing in Crop<br />

Production and later ventured into Product Development as an innovator. My<br />

family is big on Coffee and Pumpkin/Butternut and my Grandfather is the OG<br />

of coffee, I grew up with my Grandfather, and all the fond memories I have of him<br />

was him forever having a cup of coffee in his hand from morning till evening. He<br />

later fell ill in the year 2019 and he was diagnosed with liver kidney infection which<br />

was due to all the caffeine he has been consuming for the past 60 years. I then, as<br />

an innovator used my Grandfather as a “calculated risk” to make him<br />

something he loved, which was the coffee he was not allowed and infuse it with a<br />

bit of pure raw pumpkin on the side. These two ingredients did not make sense as<br />

a meal at first, but he kept asking for more. Later in the year 2020, the doctors<br />

realized and noticed that there was a difference in his health check report that<br />

contributed positively to his health. From that day onward, I knew that there<br />

was something special here. If I could help contribute to my Grandfathers<br />

health, what more of others suffering from other Health Chronic Diseases.<br />

Today we have a product that caters for both coffee lovers and people who are<br />

immune to caffeine.<br />

Who is Chantelle outside of Buttercup Farmhouse?<br />

Chantelle is a lover of life, pursuing her purpose on a daily basis and a people’s<br />

person. I have only recent discovered that I am also very reserved but would not<br />

mind a good time with people sharing like-minded ideas and growth<br />

opportunities. I am also a book reader, I love learning and love getting to know<br />

what Innovators of the past have over come challenges in the Product<br />

Development field. I am also a mother of one beautiful daughter and love being<br />

in my own quiet space whenever possible.<br />

SMALL BUSINESSfeature<br />

Share one of the most triumphant moments in your business<br />

journey.<br />

Our Business has recently been listed through the Food Lovers Market Holdings Group<br />

and being awarded and recognized to export our products to Europe and the UK in the<br />

next year. We are working hard behind the scenes to see all come to fruition. One heart<br />

touching moment I will never forget were the testimonies we have received thus far from<br />

people who have had our product (the coffee) and shared their testimonies on how it has<br />

contributed to their chronic diagnose, one way or the other.<br />

B U I L D I D E A S | 8


Share with us something in your business model that didn’t<br />

work, that you needed to pivot. Did you yield a better result?<br />

Our Target Market, we had initially thought that we had to target one or two<br />

specific market to keep the business afloat. But it turned out not so great, I had<br />

to constantly revise back and forth with my Mentor on what would work best<br />

for us a business that is bringing a new product to the market, it was also very<br />

difficult at first to get the message across, because not everyone is familiar<br />

with fairly new products, we had to work twice as hard to prove that our<br />

product is a good fit.<br />

Did you have any unsuccessful business ventures prior to BF?<br />

Yes, Buttercup Farmhouse is my 6th running venture, the previous 5 have been<br />

spectacular failures that has led me to a transformative business and including all<br />

my lessons learnt in my current venture, it is still an ongoing journey and we are still<br />

learning.<br />

What, in your opinion is something that is often over-looked as a<br />

small business but that you have learnt is really important to pay<br />

attention to, for the success of your business?<br />

SMALL BUSINESSfeature<br />

One thing we should never take for granted or over look is selecting a team of<br />

workers you want to grow with or help establish a business. Not everyone truly<br />

shares your vision, especially if you have founded the idea. It is very important to<br />

take your time and make real hard decisions when selecting people to walk the<br />

journey with you. Your motive should also be very clear to your team mates, or<br />

else you may be misunderstood and loose really good people too.<br />

It is very important to<br />

take your time and<br />

make real hard<br />

decisions when<br />

selecting people to<br />

walk the journey with<br />

you.<br />

B U I L D I D E A S | 9


Our target audience is small women-owned businesses, which you<br />

can relate to. Would you like to share any advice or insight for<br />

other aspiring business women that you learnt from starting up<br />

Buttercup Farmhouse?<br />

To the women who keep trying:<br />

When the going gets tough, strike harder! Embrace failure as a stepping stone to<br />

success. Don’t be discouraged by failures, use them to refine your strategies and<br />

move closer to your goal. I am a real life example of this.<br />

For aspiring business women:<br />

Network and build meaningful relationships, surround yourself with like-minded<br />

individuals who can inspire and support you on your journey. Networking can open<br />

doors to new opportunities and valuable partnerships.<br />

To the moving women:<br />

Continuous learning is key, be adaptable and embrace change in the dynamic world<br />

of business, being flexible and open to change is crucial, embrace new technologies<br />

and market trends to stay ahead of the curve. Keep moving!


6<br />

Tips to Start Your Business<br />

Today!<br />

Ever heard the saying - Start before you’re ready? Well, here is your<br />

sign! The biggest hurdle to starting your business is, well, actually<br />

starting it. So, here are some useful tips on how you can get started<br />

TODAY<br />

Passion to Profit<br />

Choose a business idea that aligns with your<br />

passion and expertise. This will keep you<br />

motivated during challenging times and<br />

increase your chances of success. Research<br />

your chosen niche to understand its<br />

potential and target audience.<br />

Create a brand<br />

If you have the funds consider reaching<br />

out to a brand strategist. If not, take your<br />

time and craft the right personality for<br />

your brand. Take into consideration what<br />

your market research says about your<br />

target market<br />

Registration<br />

It is not illegal to run your business<br />

unregistered as a sole proprietor. However,<br />

depending on the plans you have for your<br />

business it may be something you want to<br />

consider. Check out CIPRO for more<br />

information<br />

Start with a<br />

Business Plan<br />

Develop a detailed business plan outlining<br />

your goals, strategies, financial projections,<br />

and operational plans. A well-thought-out<br />

plan will serve as your roadmap and attract<br />

potential investors or lenders. Conduct<br />

comprehensive market research to identify<br />

your competitors, target audience, and<br />

market trends.<br />

Online Presence<br />

Start working on an online presence.<br />

Website, social media platforms etc. There<br />

are tons of free platforms to create a<br />

website if you’re short on resources.<br />

However, a custom domain is always more<br />

professional<br />

Marketing<br />

If you are 100% happy about your product<br />

or service, you need to create a compelling<br />

marketing strategy to get your brand out<br />

there.<br />

B U I L D I D E A S | 1 1


SEPTEMBER IS<br />

Childhood Cancer Awareness<br />

By Ahmed Kajee<br />

<strong>Sep</strong>tember marks International Childhood Cancer Awareness Month and<br />

non-profit organisation Cupcakes of Hope (COH) is actively getting the<br />

South African community involved in its mission to raise funds for children’s<br />

medical expenses and day-to-day needs.<br />

From food, nappies, and transportation expenses to medical necessities like<br />

wheelchairs and prosthetics, requests for assistance have quadrupled since<br />

2020 - this is according to founder Sandy Cipriano.<br />

In 2022, COH managed to address 2,749 financial needs and gifted 2,660<br />

care bags to young patients in 20 South African hospitals.<br />

This <strong>Sep</strong>tember, they're rallying South Africans to host a "Party of HOPE" or<br />

join its National Cupcake Day initiative on 30 <strong>Sep</strong>tember and raise funds<br />

from cupcakes sold.<br />

We spoke to Cipriano about the initiative and her motivation behind<br />

starting Cupcake of Hope.<br />

B U I L D I D E A S | 1 2


Hi, Sandy, thanks for your time today. Take us through exactly what<br />

inspired you to start Cupcake of Hope<br />

“So cupcakes of hope is a nonprofit organisation. And unfortunately years<br />

ago, a close friend of ours lost her little two year old daughter to cancer.<br />

Kiayara was literally diagnosed with neuroblastoma (A cancer that starts in<br />

early nerve cells (called neuroblasts) of the sympathetic nervous system -<br />

commonly in the glands. This cancer mostly affects children under five<br />

years old) and unfortunately, the journey that the family went through, it<br />

was so heartbreaking to see and God just put it on my heart to help other<br />

families in similar situations.”<br />

18-month old Keegan was the first patient that Cipriano assisted. A<br />

fundraiser she hosted raised R5,000.00 - a figure which had disappointed<br />

her. Keegan had tumours on his spine and sadly became paralysed with<br />

doctors predicting that he wouldn't reach his 2nd birthday.<br />

“I'm very pleased to say that last year, we celebrated Keegan's 15th<br />

birthday. And to me, it's a beautiful story of hope. I share the story often<br />

with newly diagnosed families, just to tell them that you know what, no<br />

matter what miracles happen every single day, so never, ever lose hope.”<br />

Cirpriano reflected on Keegan’s story.<br />

Assistance for Keegan came in the form of a special car seat and specialised<br />

mattresses to prevent bedsores.<br />

“So all in all, it was R4000,00, and then we still have an extra R1,000.00<br />

which we settled an outstanding bill and then got nappies and clothing for<br />

him. And I think that was one of my first lessons that no matter how much<br />

you raise, it does make a meaningful difference in a family's life. And yes,<br />

that was back in 2011.”<br />

Following this, Cipriano registered Cupcakes of Hope as a non-profit<br />

organisation to help raise funds for children with cancer.<br />

B U I L D I D E A S | 1 3


That must have been exciting, but it is perhaps a very sad journey that you<br />

have to go through - seeing the difficulties that many of the patients go<br />

through?<br />

“Well, it's never easy, first of all, for a parent to hear that news that your child<br />

has been diagnosed with cancer, it is most probably the most heartbreaking<br />

news that any parent can get. But we are Cupcakes Of Hope. We help the<br />

families financially to alleviate the burden that they have. And I believe that all<br />

parents should focus at this time on the well-being of the child.”<br />

Alongside the challenges, there were also challenges of the COVID-19 pandemic<br />

which Cipriano needed to overcome.<br />

It is very challenging for us when we get a newly diagnosed family register on<br />

our books. We are obviously trying to assist them financially, but also<br />

emotionally and through the years especially or before COVID we were<br />

averaging about 50 to 70 families every single month. But now we've<br />

quadrupled the last month cupcakes for her financially assisted 241 children, and<br />

the youngest is only a two month old baby from Cape Town. So it's very<br />

heartbreaking.”<br />

With these experiences, Cipriano will be doing activities across the country on<br />

30 <strong>Sep</strong>tember to sell cupcakes, get people to participate in a bake-a-thon to<br />

help raise funds for children living with cancer.<br />

“We're going to be in more than 60 malls all across the country. And no matter if<br />

you're a hobby baker or professional baker or just love to play around in the<br />

kitchen, we need your skill. So please bake 24 cupcakes, you can visit our<br />

website www.cupcakesofhope.org<br />

Go and have a look where the different malls are the nearest one in your<br />

area, and then propose a mall to bake at, and we will then take your pitch<br />

down and organise a time and location for you to deliver them on.”<br />

If one is not available on the 30th of <strong>Sep</strong>tember, there are different ways that<br />

South Africans can support this cause. Cipriano says this can be done by hosting<br />

a pop-up fundraiser at one’s workplace, a school or at places of worship.<br />

B U I L D I D E A S | 1 4


5<br />

Reasons<br />

To Visit Namibia<br />

In our quest to feature incredible African<br />

countries to visit, this month we find<br />

ourselves marveling over Namibia. - A<br />

Hidden Gem in Africa<br />

Namibia, often referred to as the "Land<br />

of the Brave," is a captivating country<br />

located in southwestern Africa that<br />

boasts a unique blend of natural beauty,<br />

diverse wildlife, and rich cultural heritage.<br />

While Namibia may not be the first<br />

destination that comes to mind when<br />

planning a trip, it offers a one-of-a-kind<br />

experience that should not be missed.<br />

Here are five compelling reasons why<br />

you should consider visiting Namibia.<br />

1. BREATHTAKING LANDSCAPES:<br />

Namibia is renowned for its stunning and<br />

diverse landscapes. From the<br />

otherworldly dunes of the Namib Desert<br />

to the rugged mountains of Damaraland<br />

and the vast Etosha Pan, the country is a<br />

photographer's dream.<br />

The towering red sand dunes of<br />

Sossusvlei in the Namib Desert are<br />

particularly iconic and are best<br />

experienced at sunrise or sunset when<br />

the light paints the landscape with a<br />

kaleidoscope of colors. Namibia's<br />

landscape is like no other, offering<br />

endless opportunities for exploration and<br />

adventure.<br />

2. THRILLING WILDLIFE ENCOUNTERS:<br />

Namibia is home to a remarkable array of<br />

wildlife, making it a top destination for<br />

safari enthusiasts. The Etosha National<br />

Park, one of Africa's largest game<br />

reserves, is a haven for wildlife lovers.<br />

Here, you can spot elephants, lions,<br />

zebras, and an abundance of other<br />

animals congregating around the park's<br />

waterholes. The chance to witness these<br />

majestic creatures in their natural<br />

habitat is an unforgettable experience<br />

that few other places can rival.<br />

B U I L D I D E A S | 1 5


3. RICH CULTURAL HERITAGE:<br />

Namibia is a culturally diverse nation with<br />

a rich history, and visiting local<br />

communities is a great way to gain<br />

insight into the country's heritage. The<br />

Himba people, known for their distinctive<br />

red ochre-covered skin and intricate<br />

hairstyles, offer a unique cultural<br />

experience. Engaging with local<br />

communities and learning about their<br />

traditions, music, and art is a chance to<br />

connect with Namibia on a deeper level.<br />

4. ADVENTURE AWAITS:<br />

For thrill-seekers and outdoor<br />

enthusiasts, Namibia offers a playground<br />

of activities. Whether it's quad biking<br />

through the dunes of Swakopmund,<br />

hiking in the dramatic Fish River Canyon,<br />

or taking a hot air balloon ride over the<br />

mesmerizing landscapes, there is no<br />

shortage of adventures to embark upon.<br />

The country's rugged terrain provides<br />

opportunities for hiking, rock climbing,<br />

and off-road driving.<br />

5. STARGAZING PARADISE:<br />

Namibia is renowned for its clear,<br />

unpolluted skies, making it one of the<br />

best places on Earth for stargazing. The<br />

NamibRand Nature Reserve, designated<br />

as an International Dark Sky Reserve,<br />

offers exceptional views of the night sky.<br />

Camp under the stars or visit the<br />

observatory to witness the Milky Way<br />

and constellations in all their glory.<br />

In conclusion, Namibia is a hidden gem in<br />

southern Africa that beckons travelers<br />

with its unique landscapes, abundant<br />

wildlife, rich culture, adventure<br />

opportunities, and unparalleled<br />

stargazing experiences. Whether you're<br />

seeking natural beauty, cultural<br />

enrichment, or thrilling adventures,<br />

Namibia has it all. So, if you're looking for<br />

a destination that promises<br />

unforgettable memories and a deep<br />

connection with nature and culture,<br />

Namibia should be at the top of your<br />

travel list. It's a destination that will leave<br />

you in awe of the wonders of our planet.<br />

B U I L D I D E A S | 1 6


let’s get you a<br />

Strategy<br />

marketing<br />

In our third <strong>BUILD</strong> Workshop we discussed<br />

the importance of a Marketing Strategy.<br />

The starting point with any business - or<br />

anything really - is, what is the goal? Where<br />

do you want to get to? If you know what<br />

this looks like for you, you start making<br />

decisions based on getting you to that goal.<br />

If you already know that you want to grow<br />

your coffee store to a point of having a few<br />

stores in various locations throughout the<br />

country, you are already going to start<br />

laying the foundation for that growth.<br />

A marketing strategy without a goal will be<br />

absolutely aimless. So step one before you<br />

even dive into a Marketing Strategy - what<br />

do you want for your business? What is the<br />

ideal destination for what you are building?<br />

Got it? Great, now you can start creating<br />

your path to get there.<br />

It may seem very “out there” but your<br />

business goal will be tied to every single<br />

social media post you will do.<br />

<strong>BUILD</strong> YOUR BUYER PERSONA:<br />

Know intricately well who you are<br />

marketing to. You need to have in your<br />

mind an idea of who exactly your ideal<br />

client is. This means that all your content<br />

and marketing efforts will be directed to<br />

this person. Give this person a name, a<br />

little story about where they stay, work<br />

and what they enjoy doing. Creating this<br />

BUYER PERSONA is an excellent exercise<br />

to narrow down your target market. You<br />

will also now be able to determine with<br />

greater certainty where you will be able to<br />

find them.<br />

WHAT IS YOUR BUSINESS GOAL?<br />

Are you increasing your profit, expanding<br />

your market, introducing new products?<br />

What Marketing Strategy meets this<br />

objective best?<br />

KNOW YOUR COMPETITION:<br />

Analyze your competitors to identify gaps<br />

and opportunities. What sets you apart?<br />

Use this information to develop your<br />

unique selling proposition.<br />

B U I L D I D E A S | 1 7


CHOOSE THE RIGHT CHANNELS:<br />

Select the marketing channels that align with your audience and goals. This may include<br />

social media, email marketing, content marketing, SEO, or paid advertising.<br />

CREATE A CONTENT PLAN:<br />

Develop valuable and relevant content that resonates with your audience. Consistency is<br />

key. And remember your content must speak to your BUYER PERSONA that you created. In<br />

your Marketing Strategy you are going to look at what kind of tools, resources and<br />

platforms you will choose to drive your business objective. When you design your<br />

MARKETING PLAN you will get into the details of what activities you will do. You will have a<br />

Social Media Marketing Plan that will form a part of it.<br />

ALLOCATE RESOURCES:<br />

Determine your budget and assign resources effectively. Consider outsourcing or hiring<br />

experts when necessary. Having a certain budget set aside for marketing is extremely<br />

important. Don’t look at it as an expense, look at it as a return on investment. Often we need<br />

to spend money to get more revenue - so you need to start looking at it as a return on this<br />

investment<br />

MEASURE AND ADJUST:<br />

Implement analytics tools to track your progress. Regularly review your strategy and make<br />

adjustments based on performance data.<br />

Incorporating these steps into your marketing strategy will help you reach and engage your<br />

target audience effectively, ultimately driving business growth and success.<br />

B U I L D I D E A S | 1 8


W H A T I S Y O U R<br />

Leadership<br />

S T Y L E ? ( L I O N K I N G V E R S I O N )<br />

mufasa<br />

Nala<br />

Highly respected and<br />

very experienced. You<br />

care deeply about your<br />

team and will always<br />

guide them to do better<br />

You are quiet, but very<br />

strong. You have the power<br />

to convince and influence<br />

your team by making them<br />

see for themselves a better<br />

way to do something<br />

TIMOn<br />

You are fun and energetic.<br />

Your superpower is to<br />

delegate work. You are able<br />

to assemble the best and<br />

strongest team to help you<br />

realise your goals<br />

SiMBA<br />

You are a little unsure of<br />

yourself, but your heart is in<br />

the right place. You need to<br />

work on your own<br />

confidence before you are<br />

able to gain the respect of<br />

your team<br />

B U I L D I D E A S | 1 9


5 Quick<br />

Breakfast<br />

ideas<br />

Method:<br />

EASY CHEESY OMELETTE<br />

Credit: Jamie Oliver<br />

Ingredients:<br />

2 large eggs<br />

Paprika/Mixed herbs<br />

Cheese (mozzarella/cheddar)<br />

Tomatoes, peppers, olives<br />

Olive Oil<br />

Crack the eggs into a mixing bowl, season with a pinch of sea salt and black<br />

pepper, then beat well with a fork until fully combined.<br />

Place a small non-stick frying pan on a low heat to warm up. Heat oil<br />

Add paprika and mixed herbs in the pan. Pour the eggs<br />

When the omelette begins to cook and firm up, but still has a little raw egg<br />

on top, sprinkle over the cheese. Fold over and enjoy!<br />

Method<br />

B LUEBERRY SMOOTHIE<br />

Credit: Martha Stewart<br />

Ingredients:<br />

1 banana<br />

1/2 cup plant-based milk<br />

1 tsp peanut butter<br />

1/2 cup frozen blueberries<br />

Add all the ingredients to your blender and blend until smooth.<br />

Serve immediately.<br />

You can vary the fruit you use here and mix up the flavours. This works well with any other<br />

berries. You can also add strawberries.<br />

B U I L D I D E A S | 2 0


Method:<br />

Toast your bread to your liking<br />

Cut your avocado and mash it or slice<br />

Sprinkle black pepper and paprika<br />

AVO ON TOAST<br />

Credit: Jamie Oliver<br />

Ingredients:<br />

2 slices of whole-wheat bread<br />

1 ready to eat avocado<br />

black pepper/paprika<br />

cream cheese<br />

lemon juice<br />

Spoon a tablespoon of cream cheese to the avo and combine<br />

Spread over your toast<br />

Squeeze some lemon juice over.<br />

Method<br />

Slice and toast your bagels<br />

Spread a generous helping of almond butter<br />

Add your sliced fruit<br />

Sprinkle nuts<br />

ALMOND BUTTER BAGELS<br />

Credit: A Couple Cooks<br />

Ingredients:<br />

1 multigrain bagel<br />

almond butter<br />

Nuts and seeds of your choice<br />

Sliced fruit of your choice<br />

Done! Told you these were quick and easy ideas<br />

B U I L D I D E A S | 2 1


Ingredients:<br />

Double think yoghurt<br />

Banana<br />

Granola<br />

Honey<br />

DOUBLE THICK YOGHURT & GRANOLA<br />

Credit: The Horse Fund Shop<br />

Scoop out yoghurt into a bowl<br />

Layer a generous serving of granola on top<br />

Slice a banana<br />

Drizzle with honey<br />

This delicious and nutritious breakfast can be switched up with different types of<br />

fruit depending on seasonal availability and personal preference.<br />

Add some seeds and nuts in addition to the granola to make it a crunchier meal.<br />

Bon Appetit!<br />

INTERIOR DESIGN<br />

RESIDENTIAL<br />

COMMERCIAL<br />

HOSPITALITY<br />

WWW.SHUMUKHDESIGN.COM<br />

B U I L D I D E A S | 2 2


On Our Bookshelf<br />

What we're reading<br />

A Painted House<br />

John Grisham<br />

A little different from the usual Grisham legal drama<br />

content, A Painted House is a slower story told through the<br />

perspective of Luke Chandler.<br />

Luke is a seven year old boy living in Arkansas in the US. An<br />

honest boy, who always speaks the truth - Luke’s world is<br />

suddenly turned upside down when migrant workers work<br />

on the Chandler cotton farm.<br />

This book has a “To Kill A Mockingbird” feel about it and I would venture to say that it<br />

was an equally good read. John Grisham is craftsman, he has over 40 best-sellers and<br />

this work is testament to his incredible skill.<br />

The Personal MBA<br />

Josh Kaufman<br />

I love the story of how Josh got started into the world of<br />

Personal MBA. Josh believes that obtaining an MBA from a<br />

socially accepted institution is somewhat elitist. He has a<br />

website that has a collection of books and articles that<br />

anyone can get their hand on and create their own custommade<br />

“MBA education”. His writing is easy to understand<br />

and the advice is so practical. Enjoying this at the moment.<br />

B U I L D I D E A S | 2 6


What my Kids are Reading....<br />

Not sure if this is an occurrence in every home, but if I can't<br />

find my kids, the most likely probability is that they're stuck<br />

in a book! Two of my kids are avid readers and one needs to<br />

be coaxed. Here's what they're reading and enjoying...<br />

The Naughtiest Girl<br />

Enid Blyton<br />

We are back to Enid Blyton books this month it seems. My<br />

youngest has read a few of the Naughtiest Girl books and<br />

just recently found a few more tucked away in her school<br />

library. Enid Blyton is always a hit with the young crowd.<br />

This book is particularly entertaining because the<br />

protagonist has decided she will do everything she can to<br />

be the naughtiest girl in school!<br />

Rooftoppers<br />

Katherine Rendell<br />

Similar to a David Walliams style of book, my daughter<br />

relished this book. It is a whimsical story of a girl named<br />

Sophie who finds herself hopping from rooftop to rooftop<br />

in Paris.<br />

It is a wonderfully inspiring story that leaves you rooting<br />

for Sophie and the hope of what may still be possible.<br />

Stardust Stables<br />

Sable Hamilton<br />

One thing about our home, we are either talking about<br />

horses, riding them, watching them or reading about them.<br />

I have 3 horse crazy girls who are always looking for<br />

“horsey” books. Stardust series of books tells the story of<br />

young horse riders who perform stunts. Suitable for a<br />

slightly older reader - 13 to 16<br />

B U I L D I D E A S | 2 3


R E A D Y - T O - B A K E<br />

C O O K I E D O U G H<br />

J U S T<br />

1<br />

2<br />

M<br />

I N U T E S<br />

I N<br />

E AT<br />

.<br />

.<br />

.<br />

T O<br />

R E A D Y<br />

S H O P O N L I N E<br />

•<br />

•<br />

w w w . c a r r i n g t o n c o o k i e s . c o . z a i n f o @ c a r r i n g t o n c o o k i e s . c o . z a<br />

@ c a r r i n g t o n _ c o o k i e s 0 6 0 5 0 5 2 0 2 9 / 0 8 2 7 0 3 7 0 3 6


Do You Want to Join<br />

the <strong>BUILD</strong> Network?<br />

Who?<br />

If you are a small (really small) business, not formally<br />

registered, running a business from home, and you are looking<br />

to grow your business/brand but have no idea how to get<br />

started and what tools you need - this is for you.<br />

How?<br />

Our first cohort of women-owned businesses is ready to go. If<br />

you are keen to join the next one which starts in May 2023,<br />

drop us a mail and we will forward an application and<br />

informational guide. It's that simple.<br />

What?<br />

As a social enterprise <strong>BUILD</strong> is offering its business consulting<br />

services to small women-owned businesses at no cost. As part<br />

of a 4 month programme you get free consulting sessions,<br />

design packages and access to workshops.<br />

Join the Network that's changing the world!<br />

B U I L D I D E A S | 2 6


Who?<br />

Do You Want to<br />

Support the <strong>BUILD</strong><br />

Network?<br />

Any sized business or organisation that would like to invest its<br />

Enterprise Development funding or any other funding towards<br />

the development of these small businesses that are part of our<br />

network.<br />

How?<br />

Enterprise Development Funds: If you have funds ring-fenced<br />

for this purpose they can be used at <strong>BUILD</strong> for full ED<br />

Recognition<br />

Sponsorship: You can sponsor towards the programmes in<br />

whichever capacity you choose.<br />

Advertising: Advertise with us. Revenue goes towards the<br />

business development of the <strong>BUILD</strong> Network members<br />

Paid Services<br />

If you are small business that just needs some business<br />

consulting but does not want to be part of the 4 month<br />

programme, we can help you for a nominal fee. Contact us for<br />

more information.<br />

B U I L D I D E A S | 2 7


J O I N<br />

S U P P O R T<br />

A D V E R T I S E<br />

C O N T A C T<br />

www.build.org.za<br />

hello@build.org.za<br />

@build_org<br />

<strong>BUILD</strong>.org<br />

B U I L D I D E A S | 2 8

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