Cellar Drinks Co. The Offers List: September - October 2023
Cellar Drinks Co. The Offers List for March & April 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and snacks across South & Mid Wales.
Cellar Drinks Co. The Offers List for March & April 2023. A brochure packed full of discounts and promotions to give you the best deals for your outlet.
Supplying beer, cider, wine, spirits, soft drinks and snacks across South & Mid Wales.
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CASK<br />
PROMOTION<br />
Special price on your favourite<br />
Greene King beers.<br />
See pages 16 & 17.<br />
BLACK COW<br />
VODKA<br />
Unexpectedly smooth vodka,<br />
now available.<br />
See pages 48 & 49.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
THE OFFERS LIST<br />
drinkaware.co.uk - for the facts about alcohol.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
1
DOWNLOAD<br />
OUR APP &<br />
ORDER WHEN IT<br />
SUITS YOU.<br />
NOW AVAILABLE IN THE<br />
APPLE STORE AND<br />
GOOGLE PLAY.<br />
2 THE OFFERS LIST
WELCOME<br />
CONTENTS<br />
Dear Customer<br />
With the nights drawing in we are excited to bring you the Autumn edition of<br />
<strong>The</strong> <strong>Offers</strong> <strong>List</strong>. With a host of fantastic and exclusive deals to take you through<br />
<strong>September</strong> and <strong>October</strong>.<br />
With key dates on the horizon, such as Halloween, the Rugby World Cup and the<br />
ever popular Cask Ale Week, we’ve put together some great deals to support you.<br />
This month we’re introducing several, exciting new product lines, including Black<br />
<strong>Co</strong>w Vodka and many more, see pages 6 - 9.<br />
Following recent price increases we’ve been working hard to find you alternative,<br />
high quality options. Discover ‘BrewDog Black Heart’ on page 4, and you may find<br />
the choice isn’t always black and white!<br />
Alongside this we are thrilled to be introducing the core BrewDog range to our<br />
portfolio, keep an eye on our socials for more information.<br />
To celebrate Cask Ale Week we have teamed up with Greene King to offer two<br />
months of their fantastic cask range at a great price point. See pages 16 & 17.<br />
Join us in welcoming Kev Barnes to the <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>mpany. Kev joins us as an<br />
Area Sales Manager and will be introducing himself to many of you in the coming<br />
months. See page 54 to learn more about his role and background.<br />
Don’t forget to follow @cellardrinksco on Instagram and Facebook and download<br />
our app for exclusive deals.<br />
04 BREWDOG BLACK HEART<br />
06 WHAT'S NEW?<br />
10 CASK<br />
21 KEG<br />
24 CRAFT<br />
27 CIDER<br />
29 LAGER<br />
34 PACKAGED<br />
39 WINE<br />
46 SPIRITS<br />
52 SOFT DRINKS<br />
Cheers to a profitable Autumn for all!<br />
Rhys Anstee<br />
Rhys and all at <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>.
INTRODUCING<br />
4 THE OFFERS LIST
INTRODUCING<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
5
INTRODUCING<br />
WHAT’S NEW?<br />
DISCOVER THE LATEST PRODUCT LINES NOW AVAILABLE.<br />
BREW DOG<br />
CORE RANGE<br />
We're thrilled to introduce the iconic BrewDog range to our<br />
selection. BrewDog's innovative and diverse core lineup<br />
perfectly aligns with our commitment to offering quality<br />
and variety to our customers. With their passionate focus on<br />
craft and flavour, we're excited to provide these exceptional<br />
beverages, enhancing the choices available and catering to<br />
every palate. Cheers to great taste and endless possibilities!<br />
6 THE OFFERS LIST
INTRODUCING<br />
DOOM BAR KEG<br />
Sharp’s Brewery have launched the much loved Doom Bar in a 50L keg,<br />
giving ale drinkers the opportunity to enjoy Doom Bar across a wider range<br />
of occasions.With the same great tasting liquid this premium keg option will<br />
deliver improved quality where cask sales are too low. Available on-trade<br />
formats T-bar and font, with updated nucleated glass for both keg and cask.<br />
LIMONETO SPRITZ<br />
Experience the zest of Italy with Zonin's Limoncello Spritz, a<br />
harmonious fusion of Italian sparkling wine and tangy lemon juice.<br />
Chilled over ice in a balloon glass garnished with a lemon wheel, its<br />
11% ABV offers a refreshingly citrusy profile, perfectly balanced with<br />
subtle sweetness. Embrace the growing UK "aperitivo occasion" with<br />
this alluring alternative to Aperol or Prosecco, riding the accelerating<br />
trend of Spritz drinks across Italy, Germany, and now the UK, all at a<br />
fantastic price point.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
7
CASK<br />
BLACK COW VODKA<br />
'World's Smoothest Vodka'<br />
Zero waste to wonderful taste since 2012. Black <strong>Co</strong>w is the world’s first Pure Milk<br />
Vodka.Made in West Dorset using what is left over from grass-grazed cows milk<br />
after making cheese. Using milk as the only source ingredient is what makes Black<br />
<strong>Co</strong>w vodka so smooth. Sip neat, or mix in a long drink or cocktail. See page 48 for<br />
more details.<br />
COTSWOLD<br />
DISTILLERY<br />
<strong>The</strong> <strong>Co</strong>tswolds Distillery is a renowned English artisanal<br />
distillery nestled in the picturesque <strong>Co</strong>tswolds region.<br />
Famed for its exceptional craftsmanship, it produces<br />
a diverse range of premium spirits, including gin and<br />
single malt whisky. Embracing traditional techniques,<br />
the distillery showcases the essence of the <strong>Co</strong>tswolds<br />
through its meticulously crafted and locally inspired<br />
spirits, capturing the essence of the countryside in<br />
every sip.<br />
8 THE OFFERS LIST
CASK<br />
TARQUINS GIN<br />
Tarquin's Gin is a distinguished brand hailing from <strong>Co</strong>rnwall, UK. Crafted by<br />
Tarquin Leadbetter, the gin reflects his passion for quality and locally sourced<br />
ingredients. Distilled in small batches, each bottle embodies a unique blend<br />
of botanicals, resulting in a well-balanced and flavorful spirit. Tarquin's Gin<br />
has earned recognition for its exceptional taste and commitment to traditional<br />
distillation methods, capturing the essence of <strong>Co</strong>rnwall's coastline.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
9
CASK<br />
CASK ALE<br />
WEEK<br />
21 SEP - 1 OCT <strong>2023</strong><br />
#CaskAleWeek<br />
CELEBRATE BRITAIN’S NATIONAL DRINK<br />
Cask Ale Week is a brilliant opportunity for On Trade venues to get<br />
involved and encourage your customers to try and promote real ale by<br />
organising events and activities throughout the week.<br />
Formed in the early nineties by Cask Marque, Cask Ale Week<br />
is supported by the major trade organisations, brewers & pub<br />
groups as well as <strong>The</strong> Campaign for Real Ale (CAMRA).<br />
*https://www.morningadvertiser.co.uk/Article/2022/12/02/facts-on-cask-ale **https://www.greeneking.co.uk/our-beers/greene-king/greene-king-ipa<br />
GREAT TRADITION *<br />
Ales are the oldest style of beers, with roots firmly<br />
in British history.<br />
A TOP FERMENTER<br />
A unique style of beer made with water, malted barley,<br />
hops and yeast - a living thing thanks to the fermenting<br />
yeast that remains in the barrel.<br />
A PERFECT MATCH<br />
THE PERFECT SERVE<br />
THE ORIGINAL ‘CRAFT BEER’<br />
COMING<br />
SOON!<br />
Cask ale is more complex and<br />
fuller in body than lager.<br />
Cask conditions and settles in the pub, develops<br />
its true character and elegance and the iconic beer<br />
hand pull delivers the perfect pint.<br />
Requiring that extra effort from brewing,<br />
delivery and maintaining in the pub cellar<br />
through to the final serve.<br />
nov<br />
5<br />
bonfire<br />
To get involved, download resources from<br />
CASKALEWEEK.CO.UK<br />
You could link your planned current<br />
events with Cask Ale Week to maximise<br />
publicity. You don’t have to be a Cask<br />
Marque member to take part.<br />
“ THE FASTEST SELLING<br />
CASK ALE IN THE UK”<br />
night<br />
Made with 100% natural ingredients,<br />
Greene King IPA is a pint people trust and<br />
recommend to friends **<br />
It’s uniqueness and<br />
taste are ONLY<br />
AVAILABLE IN<br />
THE ON-TRADE!<br />
dec<br />
25 christmas day dec<br />
31<br />
new year’s eve<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
10 THE OFFERS LIST
CASK<br />
Celebrate Cask Ale Week<br />
PURCHASE ANY GREENE KING CASK ALE<br />
------------------------------------------<br />
for a chance to ------------------------------------------<br />
WIN FREE CASK MARQUE<br />
MEMBERSHIP FOR A YEAR<br />
Each firkin purchased is an entry to the draw.<br />
One entry for each 9G firkin purchased during <strong>September</strong> and <strong>October</strong> <strong>2023</strong>. Unlimited entries. Winner will be drawn at random and contacted<br />
within 8 weeks to arrange sponsorship by Greene King of 12 months membership to Cask Marque.<br />
CelEbrate HalLoweEn<br />
with OLD SPOOKY HEN, same great beer, spooky look for Halloween<br />
BUY 2X9G<br />
OLD SPECKLED HEN<br />
TO RECEIVE A<br />
Old Spooky Hen POS kit<br />
with a chance to win<br />
spooky prizes!<br />
Old Spooky Hen is our Halloween dressing for<br />
Old Speckled Hen. To qualify for a kit, purchase 2x9G casks<br />
of Old Speckled Hen between 18.09.<strong>2023</strong>-31.10.<strong>2023</strong>.<br />
30 kits available. Subject to availability. Items shown are for illustrative purposes and actual items may vary.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
11
CASK<br />
12 THE OFFERS LIST
CASK<br />
£95.95<br />
£99.95<br />
£114.95<br />
£97.95<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
13
CASK<br />
SEPTEMBER<br />
GUEST BREWER<br />
Established in 1994, in the cellar of Brighton’s Evening Star pub,<br />
Dark Star is a hobby that got out of control.<br />
Discover the exceptional world of flavor at Dark Star Brewing<br />
<strong>Co</strong>. Immerse yourself in the artistry of handcrafted brews that<br />
tantalize your taste buds and elevate your senses. Explore a<br />
symphony of rich, diverse beers that redefine excellence. Cheers<br />
to unforgettable moments and exceptional beers.<br />
HOPHEAD<br />
HOPPY GOLDEN ALE<br />
£95.95<br />
9GL<br />
3.8% ABV<br />
AMERICAN<br />
PALE ALE<br />
GOLDEN & CITRUSY<br />
£99.95<br />
9GL<br />
4.7% ABV<br />
REVELATION<br />
EXTRA HOPPY IPA<br />
£114.95<br />
9GL<br />
5.7% ABV ORBITER<br />
CITRUSY BEST BITTER<br />
£97.95<br />
9GL<br />
4.0% ABV<br />
14 THE OFFERS LIST
CASK<br />
OCTOBER<br />
GUEST BREWER<br />
Purple Moose Brewery is based in the historic harbour town<br />
of Porthmadog, nestled in the beautiful foothills of Snowdonia,<br />
North Wales.<br />
<strong>The</strong>ir multi award-winning beers are brewed with love and<br />
passion using entirely UK malted barley and water from the hills<br />
of Snowdonia. Famous for their exceptional taste and quality,<br />
the beers have won over 100 major awards, including Gold in<br />
category at the CAMRA Champion Beer of Britain competition,<br />
and ‘Best Welsh Speciality’ at the Great Taste Awards.<br />
In <strong>October</strong> you can choose from Whakahari, Glaslyn Ale,<br />
Elderflower Ale and Dark Side of the Moose.<br />
WHAKAHARI<br />
PREMIUM BITTER<br />
£96.95<br />
9GL<br />
4.3% ABV<br />
GLASLYN ALE<br />
PREMIUM BITTER<br />
£95.95<br />
9GL<br />
4.2% ABV<br />
ELDERFLOWER ALE<br />
PALE ALE<br />
£94.95<br />
9GL<br />
4.0% ABV<br />
DARK SIDE OF THE MOOSE<br />
DARK BITTER<br />
£99.50<br />
9GL<br />
4.6% ABV<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
15
CASK<br />
GREEN KING<br />
16 THE OFFERS LIST
CASK<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
17
CASK<br />
ALWAYS IN STOCK CASK BEERS<br />
Always in stock<br />
LOCAL CASK BEERS<br />
£74.50<br />
£74.50<br />
ABV 5.0%<br />
ABV 4.2%<br />
£74.50<br />
£89.75<br />
ABV 3.8%<br />
ABV 4.5%<br />
£82.00<br />
£89.95<br />
ABV 4.2%<br />
ABV 4.2%<br />
£97.50<br />
£99.00<br />
ABV 4.2%<br />
ABV 5.5%<br />
18 THE OFFERS LIST
Brewing since 1777<br />
CASK<br />
ALWAYS IN STOCK CASK BEERS<br />
Always in stock<br />
NATIONAL CASK BEERS<br />
£99.10<br />
WILLIAM BASS & CO<br />
£105.00<br />
Available in 10gl Cask.<br />
ABV 4.0%<br />
P<br />
R<br />
E<br />
M<br />
I<br />
U<br />
M<br />
ABV 4.4%<br />
£84.50<br />
also available in 4.5gl pins<br />
£95.99<br />
ABV 4.1%<br />
ABV 3.6%<br />
£124.95<br />
£112.00<br />
ABV 4.3%<br />
ABV 4.5%<br />
£89.00<br />
£95.99<br />
Price Promotion<br />
ABV 4.1t%<br />
ABV 4.0%<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
19
CASK<br />
BEST SELLING<br />
FOR VALUE ROS<br />
SOURCE: MAT TO 17.06.23<br />
BUY 1 x 9G FIRKIN<br />
FOR ONLY<br />
£95.99<br />
Terms and conditions apply.<br />
Visit www.asahibeer.co.uk/promotional-terms-and-conditions<br />
20 THE OFFERS LIST
KEG<br />
SPECIALIST<br />
KEG BEERS<br />
WADWORTH<br />
HENRYS IPA<br />
30L<br />
£59.95<br />
WADWORTH<br />
6X<br />
30L<br />
£69.95<br />
RHYMNEY EXPORT<br />
50L<br />
£98.00<br />
FELINFOEL<br />
IPA<br />
30L<br />
£62.50<br />
FELINFOEL<br />
DOUBLE DRAGON<br />
30L<br />
£69.95<br />
PERMANENT HAND PULLS<br />
AVAILABLE ON ALL<br />
THESE KEG LINES.<br />
CONTACT US FOR MORE<br />
INFORMATION.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
21
KEG<br />
22 THE OFFERS LIST
KEG<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
23
CRAFT<br />
CRAFT BEER KEG<br />
IN STOCK<br />
BEAVERTOWN BONES<br />
4.4% LAGER<br />
BEAVERTOWN GAMMA RAY<br />
5.4% AMERICAN PALE ALE<br />
30 Litre Sankey<br />
30 Litre Sankey<br />
BEAVERTOWN NECK OIL<br />
4.3% SESSION IPA<br />
BLUE MOON BELGIAN WHITE<br />
5.4% BELGIAN STYLE WHEAT ALE<br />
30 Litre Sankey<br />
20 Litre Grundy<br />
BRAINS BARRY ISLAND IPA<br />
5.0% AMERICAN STYLE IPA<br />
BRIXTON RELIANCE PALE<br />
4.2% PALE ALE<br />
30 Litre Sankey<br />
30 Litre Sankey<br />
CAMDEN HELLS<br />
4.6% LAGER<br />
30 Litre A-Fitting<br />
CAMDEN PALE<br />
4.0% PALE ALE<br />
30 Litre A-Fitting<br />
TINY REBEL JUST HAZE<br />
4.8% HAZY IPA<br />
TINY REBEL CLWB TROPICA<br />
5.0% TROPICAL IPA<br />
/ HAZY<br />
INEAPPLE<br />
PICAL<br />
EYE: HAZY<br />
NOSE: CITRUS<br />
TASTE: TANGERINE /<br />
GRAPEFRUIT<br />
30 Litre Sankey<br />
EYE: LIGHT / STRAW<br />
NOSE: LIGHT / FRESH<br />
TASTE: CLEAN / CRISP<br />
TINY REBEL EASY LIVIN’<br />
4.3% SESSION PALE ALE<br />
30 Litre Sankey<br />
EYE: HAZY / PALE<br />
NOSE: PINE / TROPICAL<br />
TASTE: JUICY / PINE<br />
/ MANGO<br />
30 Litre Sankey<br />
TINY REBEL ELECTRIC<br />
BOOGALOO<br />
4.5% PASSION FRUIT LIL NEIPA<br />
30 Litre Sankey<br />
PALE<br />
MANGO<br />
US /<br />
MOOTH<br />
EYE: RED<br />
NOSE: TOFFEE / CITRUS<br />
TASTE: MALTY / FRUITY<br />
EYE: HAZY / PALE<br />
NOSE: PASSION FRUIT / CITRUS<br />
TINY REBEL KEY LIME<br />
4.8% CITRUS LAGER<br />
TASTE: PASSION FRUIT<br />
30 Litre Sankey<br />
EYE: BRIGHT PALE<br />
NOSE: CITRUS / MANGO<br />
TASTE: CITRUS /<br />
TROPICAL / SMOOTH<br />
2.indd 49 22/06/2022 10:43<br />
CRAFT<br />
TINY REBEL 313<br />
4.6% CRAFT LAGER<br />
30 Litre Sankey<br />
24 THE OFFERS LIST
CRAFT<br />
CRAFT BEER KEG<br />
IN STOCK<br />
FOURPURE CITRUS IPA<br />
5.9% AMERICAN CITRUS IPA<br />
30 Litre Sankey<br />
FOURPURE HAZY PALE<br />
4.7% TROPICAL PALE ALE<br />
30 Litre Sankey<br />
FOURPURE SESSION IPA<br />
4.2% SESSION IPA<br />
30 Litre Sankey<br />
FOURPURE LAGER<br />
4.2% CRAFT LAGER<br />
30 Litre Sankey<br />
FOURPURE IPA<br />
5.9% INDIA PALE ALE<br />
30 Litre Sankey<br />
DEYA STEADY ROLLING MAN<br />
5.2% PALE ALE<br />
30 Litre Sankey<br />
VOODOO RANGER<br />
5.3% HAZY IPA<br />
30 Litre Sankey<br />
MAGIC ROCK HIGH WIRE<br />
GRAPEFRUIT 5.5% GRAPEFRUIT<br />
PALE<br />
30 Litre Sankey<br />
MAGIC ROCK SAUCERY<br />
3.9% SESSION IPA<br />
30 Litre Sankey<br />
JUBEL LAGER CUT WITH PEACH<br />
4.0% ABV SESSION LAGER<br />
30 Litre Sankey<br />
MAGIC ROCK HIGH WIRE<br />
5.5% WEST COAST PALE<br />
30 Litre Sankey<br />
JUBEL LAGER CUT WITH<br />
ELDERFLOWER<br />
4.0% ABV SESSION LAGER<br />
30 Litre Sankey<br />
MAGIC ROCK MURK LIFE<br />
BALANCE<br />
5.0% HAZY IPA<br />
FULL SUPPORT OF GLASSWARE AND POS<br />
AVAILABLE ON ALL THESE BRANDS.<br />
30 Litre Sankey<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
25
CASK<br />
26 THE OFFERS LIST
CIDER<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
27
RUGBY<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
28 THE OFFERS LIST
LAGER<br />
OFFICIAL BEER<br />
OF RUGBY<br />
WORLD CUP <strong>2023</strong><br />
PURCHASE THREE CASES TO RECEIVE<br />
COMPLIMENTARY GLASSWARE<br />
UK, 18+. Purchase Necessary.<br />
Full terms: asahibeer.co.uk/promotional-terms-and-conditions.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
29
LAGER<br />
30 THE OFFERS LIST
LAGER<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
31
ORDER ONLINE.<br />
DOWNLOAD<br />
OUR APP.<br />
Place your order at a time that suits<br />
you using our new app. Get access<br />
to special offers and notifications<br />
only available on the app.<br />
32 THE OFFERS LIST
THE EASY WAY TO ORDER AND PAY.<br />
1.<br />
BROWSE ALL PRODUCTS<br />
View all available products, which are broken<br />
down into easy to understand categories<br />
2.<br />
ADD TO BASKET<br />
Add your products to the basket or select from<br />
previous orders, shopping lists & favourites.<br />
3.<br />
PAY YOUR INVOICE<br />
Choose to pay your invoice immediately,<br />
keeping your account constantly up to date.<br />
ENHANCE YOUR EXPERIENCE BY DOWNLOADING<br />
OUR ORDER AND PAY APP TODAY!<br />
You should have now received your personal invitation to download the app, along<br />
with your login details. If you have not yet received these please get in touch.<br />
33
PACKAGED<br />
PACKAGED<br />
CO L L E C T I O N<br />
24 x 330ml<br />
£19.99<br />
12 x 550ml<br />
£19.99<br />
24 x 330ml<br />
£23.00<br />
12 x 568ml<br />
£14.99<br />
24 x 330ml<br />
£23.99<br />
15 x 500ml<br />
£26.69<br />
34 THE OFFERS LIST
PACKAGED<br />
SHAKE YOUR FRUITY<br />
BUY 5 GET<br />
1 PINEAPPLE &<br />
RASPBERRY FREE<br />
Scan this QR to order<br />
additional branded print POS<br />
and digital assets<br />
EST. IN NZ. MADE IN EU.<br />
T&C’S: OFFER PERIOD 1ST SEP TO 30TH SEP.<br />
ENJOY<br />
RESPONSIBLY<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
35
PACKAGED<br />
SPECIAL PRICE<br />
£20.99<br />
PER CASE<br />
Scan this QR to order<br />
additional branded print<br />
POS and digital assets<br />
ENJOY BIRRA MORETTI RESPONSIBLY<br />
BIRRA MORETTI IS BREWED IN THE UK<br />
BIRRA MORETTI. WHILST STOCKS LAST<br />
T&C’S: OFFER PERIOD 1ST SEP TO 30TH SEP. 24 X 330ML. MAXIMUM 10 CASES PER CUSTOMER.<br />
Special price<br />
£20.99 per case*<br />
Scan this QR to order<br />
additional branded print<br />
POS and digital assets<br />
Enjoy Heineken ® Responsibly<br />
*T&C’s Offer period 1st Oct to 31st Oct on Heineken 24 x 330ml<br />
Maximum 10 cases per customerility<br />
36 THE OFFERS LIST
PACKAGED<br />
Asahi UK Ltd<br />
BUY ANY 5 FROM THE<br />
PERONI NASTRO AZZURRO<br />
RANGE TO RECEIVE A<br />
FREE CASE OF PERONI 0.0%*<br />
Terms and <strong>Co</strong>nditions apply, visit www.asahibeer.co.uk/promotional-terms-and-conditions<br />
*<br />
Peroni Nastro Azzurro Stile Capri (24x330ml)<br />
Peroni 0.0% (24x300ml)<br />
Peroni Nastro Azzurro (Blue) (24x330ml)<br />
Peroni Gluten Free (24x330ml)<br />
£23.99<br />
DATA: CGA OPMS 52 W/E 05.11.22<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
37
PACKAGED<br />
DISCOVER<br />
SUPER DRY REFRESHMENT<br />
BUY A CASE<br />
FOR JUST £17.99<br />
*Terms and conditions apply:<br />
visit www.asahibeer.co.uk/promotional-termsand-conditions<br />
38 THE OFFERS LIST
WINE<br />
MENU DESIGN & PRINTING<br />
LET US DESIGN YOUR WINE MENU.<br />
We provide a free menu design and<br />
print service to all our customers.<br />
IT’S FREE!<br />
- Matches your outlets existing branding<br />
or a bespoke design created.<br />
- Free printing and delivery<br />
- <strong>Co</strong>nsultation on AD price point<br />
- All tasting notes provided<br />
...Did we mention it’s free?<br />
TRAINING<br />
WE PROVIDE YOU WITH ALL THE SKILLS<br />
YOU NEED TO PROMOTE YOUR WINES.<br />
- Informal, hands on training<br />
- Back/Front of house training on the wines you sell<br />
- Advice on matching wines with food<br />
- Wine tasting events<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
39
WINE<br />
Win With Wine<br />
This Autumn<br />
<strong>The</strong> top 10 factors that wine drinkers look for<br />
when ordering wine in a pub, bar, or restaurant:<br />
1 COLOUR<br />
2 GRAPE VARIETY<br />
3 COUNTRY OF ORIGIN<br />
PREMIUM OPPORTUNITY<br />
<strong>The</strong>re are entry and world-class<br />
examples of almost every grape<br />
variety in the world. Be strategic<br />
and promote the quality perception<br />
of these varieties.<br />
4 PREFERRED PRICE RANGE<br />
5 REGION<br />
6 ACTUAL PRICE<br />
7 A WINE THEY'VE TRIED BEFORE<br />
8 DESCRIPTION OF THE WINE<br />
9 FOOD PAIRING<br />
10 BOTTLE SIZE<br />
70%<br />
of customers think pubs/bars<br />
DON’T provide enough information<br />
to help make informed<br />
decisions when ordering wine<br />
(43% for restaurants).<br />
53%*<br />
Drink wine in pubs,<br />
bars, or restaurants at<br />
least once a week<br />
70%*<br />
Say that choosing wine<br />
is one of the most<br />
enjoyable experiences<br />
of going out to pubs,<br />
bars, and restaurants<br />
<strong>Co</strong>nsider getting more creative with wine menus.<br />
Maximise the ‘theatre’ that exists when ordering wine for greater<br />
potential.<br />
Train your team to taste wine and talk about it in a language that<br />
they can relate to.<br />
Focus on a service-based wine training approach.<br />
Target young drinkers as they are driving an increase in demand<br />
for wine.<br />
Appeal to Millennials and even early 20s.<br />
36%*<br />
Are drinking more<br />
wine now compared to<br />
12 months ago<br />
*KAM Hallgarten&Novem wines<br />
40 THE OFFERS LIST
WINE<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
41
WINE<br />
BEAUTIFUL<br />
BURGUNDY<br />
We are delighted to partner with Jean Bouchard, a Burgundian wine house with<br />
a long history. <strong>The</strong>se Burgundy wines have been carefully selected to add some<br />
quality fine wine to your wine list offering.<br />
White<br />
Jean Bouchard Chablis<br />
Jean Bouchard Chablis Premier Cru<br />
Jean Bouchard Saint-Véran<br />
Red<br />
Jean Bouchard Gevrey-Chambertin<br />
Jean Bouchard Aloxe-<strong>Co</strong>rton<br />
Jean Bouchard Beaune<br />
42 THE OFFERS LIST
WINE<br />
WHY IS THE BURGUNDY<br />
RANGE SO WELL LOVED?<br />
<strong>The</strong> Burgundy wine region is renowned for its exceptional<br />
quality and holds a special place in the hearts of wine<br />
enthusiasts worldwide.<br />
<strong>The</strong>re are several reasons why Burgundy stands out.<br />
Firstly, its unique terroir, characterised by limestone-rich<br />
soils and varying microclimates, creates ideal conditions.<br />
This combination of soil and climate results in wines with<br />
unmatched complexity, elegance, and finesse.<br />
Secondly, Burgundy's centuries-old winemaking traditions,<br />
handed down through generations, ensure meticulous<br />
craftsmanship and attention to detail. <strong>The</strong> region's winemakers<br />
employ minimal intervention techniques, allowing the grapes'<br />
natural characteristics to shine through, resulting in wines that<br />
truly reflect their origin.<br />
Together, these factors contribute to the unparalleled<br />
greatness of the Burgundy wine region.<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
43
WINE<br />
AWARD WINNING<br />
WINNER<br />
NUA<br />
PROSECCO DOC<br />
THE PROSECCO<br />
MASTERS <strong>2023</strong><br />
This pale yellow Prosecco is elegant<br />
with a fruity bouquet, a mellow and<br />
creamy mouth feel. Delicate bubbles,<br />
subtle white peach, apple puree and<br />
brioche flavours and a distinctive<br />
crisp finish.<br />
ONLY<br />
£7.79<br />
per bottle<br />
44 THE OFFERS LIST
WINE<br />
AWARD WINNING<br />
Silver Medal<br />
WINNER<br />
LA FORNARINA<br />
PROSECCO DOC<br />
THE PROSECCO<br />
MASTERS <strong>2023</strong><br />
This Italian made Prosecco is a delicate,<br />
slightly sweet and particularly fruity<br />
sparkling wine which has a light straw<br />
yellow colour. An excellent aperitif. Due<br />
to its characteristics freshness, it can be<br />
served on any occasion.<br />
£7.29<br />
ONLY<br />
per bottle<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
45
SPIRITS<br />
SPIRITS<br />
CO L L E C T I O N<br />
SMIRNOFF<br />
£13.99<br />
70cl<br />
£27.09<br />
1.5L<br />
CAPT MORGAN<br />
£14.99<br />
70cl<br />
£32.09<br />
1.5L<br />
GORDONS<br />
£14.50<br />
70cl<br />
£29.59<br />
1.5L<br />
GORDONS PINK<br />
£15.99<br />
70cl<br />
£32.09<br />
1.5L<br />
JACK DANIELS<br />
£19.99<br />
70cl<br />
£47.10<br />
1.5L<br />
JAGERMEISTER<br />
£16.99<br />
70cl<br />
46 THE OFFERS LIST
SPIRITS<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
47
SPIRITS<br />
INTRODUCING<br />
INNOVATIVE SPIRIT<br />
<strong>The</strong> invention of West Dorset dairy farmer, Jason Barber,<br />
Black <strong>Co</strong>w is designed to be sustainable. According to<br />
current research producing spirits from waste whey uses<br />
less water than grain based spirit, reduces CO2 emissions<br />
and the environmental impacts of cheese making and spirit<br />
production.<br />
HOW IT STARTED<br />
Archie, an artist, and Jason are neighbours and good friends.<br />
Together they share a love of vodka. It was back in 2011<br />
that they came up with the idea of Pure Milk Vodka.<br />
Following a year of experimenting, sipping and tweaking,<br />
in 2012 they officially launched Black <strong>Co</strong>w.<br />
HOW IT’S MADE<br />
At Black <strong>Co</strong>w they know milk is precious, so they don’t waste<br />
a drop. It starts with separating the milk into curds and whey.<br />
<strong>The</strong> curds make the cheese – including Black <strong>Co</strong>w Deluxe<br />
Cheddar – but, often, the whey ends up going to waste.<br />
<strong>The</strong>y take that whey and, using a secret distilling process, turn<br />
it into the ‘world’s smoothest vodka’. So smooth you can drink<br />
it till the cows come home.<br />
48 THE OFFERS LIST
SPIRITS<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
49
SPIRITS<br />
Get into the spirit this<br />
HALLOWEEN<br />
31 ST<br />
OCTOBER<br />
FAMILY AFFAIR<br />
Halloween presents huge potential to engage customers of all types - it’s no<br />
surprise that the event is popular with families, and outside of the late-night scene,<br />
venues can embrace this with child-friendly day time events and promotions.<br />
SHAREABLE<br />
Groups of friends generate the highest sales at Halloween so consider sharing<br />
buckets and pitchers and promote offers encouraging friends to get together<br />
at your venue.<br />
DRESS TO IMPRESS<br />
• Dress up your venue with cobwebs, pumpkins, and skeletons.<br />
• Create some spooky sounds –include Halloween classics such as Ghostbusters,<br />
Highway to Hell, Monster Mash and, of course, Thriller!<br />
• Run a fancy dress competition with a prize for the best costume. Make sure your<br />
staff are in fancy dress too!<br />
SCREAM OUT LOUD<br />
• Set up Facebook events.<br />
• Post teasers of your décor and drinks on Instagram Stories.<br />
• Use popular Halloween hashtags.<br />
• Tag drinks brands in your posts.<br />
• Encourage your customers to post pictures from your events.<br />
SEASON FOR SPIRITS<br />
Vodka, Tequila, Bourbon, and Rum see a<br />
substantial sales uplift over Halloween.<br />
Create your own Halloween-themed cocktails<br />
and mocktails, a spooktacular way to increase<br />
margins.<br />
Get creative with your<br />
garnishes by using<br />
themed decorations<br />
– edible eyeballs, jelly<br />
spiders and plastic<br />
vampire teeth are a few<br />
to get you started!<br />
50 THE OFFERS LIST
SPIRITS<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
51
SOFT DRINKS<br />
FRESHLY INFUSED WITH<br />
DISTILLED BOTANICALS<br />
REGISTER YOUR<br />
INTEREST HERE<br />
londonessenceco.com<br />
52 THE OFFERS LIST
SOFT DRINKS<br />
BUILD YOUR SALES WITH<br />
SENSATIONAL<br />
DRINKS<br />
WE’RE HERE TO SUPPORT YOU TO GROW YOUR BUSINESS WITH<br />
DEDICATED SUPPORT, DIGITAL TOOLS AND FREE SALES KITS<br />
REGISTER TODAY FOR ACCESS TO ALL OF THIS AND MORE<br />
FREE<br />
PRODUCT TRIALS<br />
AND POS KITS<br />
FREE<br />
MENU DESIGN<br />
AND PRINT<br />
FREE<br />
GIFT WITH<br />
REGISTRATION<br />
SCAN THE QR TO FIND OUT MORE<br />
or visit sensationaldrinks.com<br />
OMG310644 - SM - LR - SD FTB LW and L&T - A4 - FV.indd 1 01/04/2022 12:47<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
53
GAS<br />
INSIDE THE CELLAR<br />
This month we are welcoming new team member, Kev Barnes, to the <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>.<br />
family. Joining us as an Area Sales Manager, Kev brings with him a wealth of experience<br />
in the hospitality industry. Kev has a great understanding of the challenges and opportunities<br />
that our customers may come across.<br />
Kev will join Alicia in managing your accounts with a North and South divide between them<br />
ABERYSTWYTH<br />
•<br />
Kev Barnes<br />
kevin@cellardrinks.uk<br />
LAMPETER<br />
•<br />
LLANDRINDOD<br />
WELLS<br />
•<br />
BUILTH WELLS<br />
•<br />
CARDIGAN<br />
•<br />
07398 467456<br />
HAY-ON-WYE<br />
•<br />
FISHGUARD<br />
•<br />
LLANDOVERY<br />
•<br />
BRECON<br />
•<br />
CARMARTHEN<br />
•<br />
AMMANFORD<br />
•<br />
ABERGAVENNY<br />
•<br />
MILFORD HAVEN<br />
•<br />
TENBY<br />
•<br />
Alicia Archer<br />
alicia@cellardrinks.uk<br />
MERTHYR TYDFIL<br />
•<br />
SWANSEA<br />
•<br />
07930 098990<br />
BRIDGEND<br />
•<br />
PONTYPRIDD<br />
•<br />
CARDIFF<br />
•<br />
NEWPORT<br />
•<br />
54 THE OFFERS LIST
WHY CHOOSE US<br />
Why Choose<br />
OUR OUTSTANDING<br />
CUSTOMER SERVICE!<br />
Founded in 2004 we are a leading drinks wholesaler with a strong reputation for<br />
supplying customers on time with the minimum amount of fuss. Whether you are<br />
a new or long standing customer <strong>Cellar</strong> <strong>Drinks</strong> <strong>Co</strong>. make sure your needs are met<br />
with the utmost efficiency.<br />
2000+ PRODUCTS 6 DAY<br />
PARTNER WITH<br />
DELIVERY<br />
ALL MAJOR<br />
SERVICE<br />
BREWERS<br />
TELESALES READY<br />
TO TAKE YOUR<br />
ORDER<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk<br />
SEPTEMBER - OCTOBER <strong>2023</strong><br />
55
ORDER ONLINE.<br />
DOWNLOAD<br />
OUR APP.<br />
Place your order at a time that suits<br />
you using our new app. Get access<br />
to special offers and notifications<br />
only available on the app.<br />
Main Tel: 01873 811823<br />
Enquiries: info@cellardrinks.uk<br />
Visit: www.cellardrinks.uk<br />
AWRS URN: XGAW00000117484<br />
NORMAL OFFICE HOURS<br />
Monday - Friday: 8:00 - 16:00<br />
Saturday: 8:00 - 12:00<br />
Sunday: Closed<br />
ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF<br />
Terms & <strong>Co</strong>nditions<br />
1. All offers are available from <strong>September</strong>t 1st – <strong>October</strong> 31st <strong>2023</strong> unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive<br />
of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not<br />
intended as an inducement to breach any contract, which may exist between a tenant & theit landlord to purchase beers or any other products. In such cases only those<br />
products, which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there is no<br />
such tie. 7. All prices featured may be subject to a duty increase.<br />
@<strong>Cellar</strong><strong>Drinks</strong><strong>Co</strong> @cellardrinksco /cellardrinks<br />
56 THE OFFERS LIST