IFA INTERNATIONAL 2023 - DAY 1 EDITION

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DAY 1 EDITION

DAY 1 

FRIDAY 1 ST SEPTEMBER 2023 

HALL 3.1 / 105 

HALL 25 

150 A-K 

HALL 3.1 / 101 HALL 23 / 101 

HALL 8.2 / 101 

IFA 2023 

PACKED WITH 

INNOVATIONS 

A NEW CHAPTER UNFOLDS 

AT IFA BERLIN 

SUSTAINABILITY 

HOLISTIC 

APPROACH: 

ADDRESSING 

COMPLEX ISSUES 

RESPONSIBLY 

NOMADIC LIFESTYLE 

XGIMI 

REIMAGINES HOME 

ENTERTAINMENT 

#19 

#33 

#22 

EXCLUSIVE 

INTERVIEW 

GEORGE ZHAO 

CEO of HONOR

I NEWS I 

Morning Briefing 

by Oliver Merlin, 

Managing Director of IFA 

Management 

“Good morning IFA! Packed halls, 

cool tech, and comfy shoes ahead” 

Good morning everyone and welcome 

to IFA 2023! On the first day of IFA, we 

are proud to announce that the show 

is completely sold out this year. We are 

very excited for all of you to discover 

the 2,059 exhibitors from 48 countries 

we have in store. After two press 

days packed with presentations and 

journalists, we are opening the doors 

of Messe Berlin to IFA’s visitors and we 

have a packed programme for you all 

this year. 

In addition to all of the historic brands 

you know and love at IFA, 30% of 

exhibitors are new this year, which 

means there is a lot to discover and 

take in. The halls are packed with new 

products and exciting innovations so 

make sure you plan for full days and 

wear comfortable shoes! 

I would suggest starting off the day by 

attending the opening keynote from 

HONOR on the main stage in Hall 21b 

at 10:00 a.m. HONOR CEO George Zhao 

will give a much anticipated presentation, 

but I won’t give any more details on this, 

I don’t want to spoil the surprise! Then 

make sure to attend Hisense’s keynote, 

opening the IFA Leaders Summit at 

11:00 a.m., followed by the conference 

“Retail media and beyond—unlocking 

full-funnel advertising with Amazon Ads” 

at 11:35 a.m. 

IFA Next is back bigger and better than 

ever this year with 350 startups and 

over 200 registered investors. We are 

offering a startup safari tour every day 

at 10:15 a.m. so visitors can really get 

a taste for the top innovations at the 

show. IFA Next is an essential part of 

IFA and it is crucial that this part of the 

show continues to grow. We are very 

happy about the response this year, it’s 

a concentration of innovation you won’t 

want to miss out on. 

Sustainability is a major priority for IFA, 

and to illustrate this fully we’ve organised 

a dedicated Sustainability Village for 

the first time. Located in Hall 2.2, this 

dedicated exhibitor area focuses on 

connecting sustainability leaders with 

the wider IFA community. There will also 

be a comprehensive conference forum 

on sustainability best practices, kicking 

off today with a keynote from Miele’s 

Rebecca Steinhage at 2:00 p.m. 

If some of you need a little break from 

being inside, September is a beautiful 

month to enjoy the outdoors in Berlin. 

IFA Outdoors offers visitors silent hubs, 

co-working spaces where you can 

discuss and negotiate over a cool drink 

and a number of other surprises along 

the way. 

This historic show has such an 

important place in the industry, and 

ahead of IFA’s 100th birthday we wanted 

to give you a show that lives up to this 

reputation and all of your expectations. 

But don’t take my word for it, it’s time 

to get out there and discover it all for 

yourselves! I wish you all the best for 

this first day of business, networking 

and discovery. See you tomorrow! 

© IFA Management 

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IFA INTERNATIONAL • FRIDAY 1 ST SEPTEMBER 2023 5

I NEWS I 

Dr Sara Warneke, Managing Director at gfu, and Oliver Merlin, Managing Director at IFA Management, 

speaking at this year's IFA opening press conference on Wednesday 

From AI to sustainability: IFA 2023 defines the 

next chapter of consumer electronics and home 

appliances 

"Face to face is back" was the message conveyed to an eager 

audience at the IFA 2023 opening press conference 

The tone of the IFA opening press conference on Wednesday 

was positive and optimistic, with a sense of triumph and 

determination as the consumer electronics and home 

appliances market continues to recover in a "changing world". 

For five days from today, 2,059 exhibitors 

from 48 countries are presenting their 

latest products and innovations at IFA 

2023. Some of the industry's biggest 

brands as well as 350 startups are 

among exhibitors at the trade show, 

taking up all 13,000sqm of its 26 halls. 

So "wear the appropriate footwear", 

organisers said. What's more, almost 

one in three exhibitors (30%) are at 

IFA for the first time and "visitors are 

coming in very big numbers", media 

professionals were told. 

Dr Sara Warneke, Managing Director 

of IFA brand owner gfu, was met with 

applause as she took to the stage and 

welcomed what she described as "her 

favourite time of year". Addressing the 

conference, she said: "I really love the 

buzz in the halls and seeing innovations 

and new products. We can't wait to 

get started and deliver the full IFA 

experience." 

Despite a year "full of challenges" 

with high inflation and low consumer 

confidence, Warneke advised that 

market recovery is on the horizon. "We 

can see the beginnings of a turnaround," 

she said. 

"We are certain that IFA will rise to the 

occasion and once again demonstrate 

its value as the world’s most important 

platform for consumer electronics 

and home appliances. The innovation 

presented at IFA will once against drive 

sustainable growth." 

IFA is being "taken to the next level" 

ahead of its 100th birthday next year, 

media professionals were told. This 

year’s big themes are Connected Living, 

Artificial Intelligence, Robotics, and 

Sustainability, which are also dominating 

the agenda at the first IFA Leaders 

Summit on Friday and Saturday. Oliver 

Merlin, Managing Director of new IFA 

organiser IFA Management GmbH, said 

it is "an absolute honour" to manage the 

2023 edition which focuses on "muchloved 

traditions" and "some new bits of 

magic". 

New features this year include IFA's 

Sustainability Village which showcases 

green innovation, smart applications, 

best sustainability practices, and expert 

insights. The zone comprises a stage, an 

exhibition area, and a Mend and Repair 

Shop, where attendees can take small 

broken household devices to be fixed. 

Also making its debut is the House of 

Robots, which gives attendees firsthand 

insight into how robots might 

affect the future. 

Time has been invested into growing the 

IFA Next startup and innovation zone, 

which this year presents 350 startup 

companies. "That's not the whole 

story," Merlin said. "We have over 200 

registered investors and they have their 

own lounge." The area also comprises 

a content stage, featuring pitch battles 

and talks such as "successful corporatestartup 

innovation" and "how to navigate 

change". 

Another area of expansion is the 

IFA Leaders Summit, bringing "two 

days of top-level 'TED-style' content" 

from gaming and AI on day one to 

sustainability and health on day two. 

"The level of speakers we have got is 

truly phenomenal and is a really nice 

addition to IFA," Merlin added 


I NEWS I 

ECOVACS launches innovations 

at IFA 2023 

ECOVACS has been at the cutting edge of smart home 

robotics since its creation, and it is bringing its innovative 

and intelligent robotic solutions to IFA this year. We caught 

up with Yannan Liu, ECOVACS GTM Director, ahead of the 

brand's press conference at IFA today, to talk about the 

exciting innovations they’ll be presenting. 

Mr Liu explained that ECOVACS will be 

showcasing a range of groundbreaking 

product innovations, including one of 

their flagship offerings the DEEBOT 

X2 OMNI. “This ECOVACS innovation 

reshapes home cleaning with a square 

punch and edge-to-edge cleaning for 

unmatched cleaning precision and a 

truly dust-free home,” he affirmed. 

Mr Liu told us that the DEEBOT X2 

OMNI “boasts an array of advanced 

features, including an innovative slim 

square-shaped design, allowing it 

to improve edge and corner cleaning 

efficiency.” He explained that its slim 

design can enhance the accessibility for 

lower and narrow spaces such as under 

the couch or bed with height of 10cm so 

cleaning coverage is increased. 

Another feature of the DEEBOT X2 OMNI 

is the ECOVACS AINA Model, which 

applies AI technology for navigation 

and obstacle avoidance. This navigation 

technology uses reinforcement learning, 

which enables the DEEBOT X2 OMNI 

to take immediate action directly based 

on external information obtained from 

sensors. “The robot learns as it drives 

and adapts to the new environment. 

If obstacles suddenly appear, it can 

react instantly and adjust its path 

accordingly, thereby cleaning efficiency 

is enhanced,” Mr Liu explained. 

Additionally, ECOVACS’ upgraded onboard 

voice assistant technology YIKO 

2.0 allows users to control X2 OMNI 

for cleaning rooms, or even tight areas 

easily 

Read the full 

interview 

on the IFA 

Content Hub 

PRESS CONFERENCE 

Date: 1 ST September 2023 

Location: Hall 6.2 / Stand 302 

ECOVACS 

PRESS CONFERENCE 

> 10:00 – 11:00 a.m. 

At the press event, Markus Miele 

showcased what he referred to as a 

“new product category” and a first for 

Miele. The firm's new Miele Aerium 

Laundry Cabinet allows users to refresh 

garments, eliminating odours and 

creases as well as allergens, bacteria, 

and viruses, without the need to dry 

clean or wash them, protecting clothes 

and the environment. Making use of 

technologies from other Miele products, 

the Aerium Laundry Cabinet, is an 

elegant home solution. “The appliance 

is not only meant to be hidden in the 

laundry room,” said Markus Miele. 

Yannan Liu 

ECOVACS GTM Director 

Beyond new products, Miele executives 

also discussed sustainability. Markus 

Miele encouraged consumers to use 

their appliances’ “Eco” mode and 

invited IFA visitors to check out the 

firm’s Eco House in the sustainability 

village. He also discussed Miele's 

efforts to develop a circular economy 

with a refurbished washing machine 

initiative. Axel Kniehl linked Miele’s 

sustainability efforts to its positioning: 

“Miele as a premium brand stands for 

sustainability" 

Hall 2.2 / Stand 101 

Miele presents new 

product category, AI for the 

kitchen, and sustainability 

initiatives at IFA 2023 

At Miele’s IFA press conference ahead of the show, Executive 

Directors and Co-Proprietors Dr Reinhard Zinkann and Markus 

Miele along with Marketing and Sales Director Dr Axel Kniehl, 

revealed the German appliance maker’s latest products and 

discussed the firm’s commitment to sustainability. 

With three different programmes, the 

Aerium Laundry Cabinet, becoming 

available in Germany in Q2/2024, has 

space for three hanging garments as 

well as other items such as shoes or 

hats and gloves. 

Zinkann presented what he called his 

“personal favourite” among the new 

additions to the company’s lineup 

premiering at IFA, the new HX1 cordless 

vacuum cleaner. 

The HX1 offers easy handling along 

with high suction power packed into 

a stylish design, which allows users to 

"take the device out of the cabinet and 

into the living room". This entry-level 

priced vacuum boasts an innovative 

SpeedLock system, allowing for easy 

switching between a complete unit and 

a handheld vacuum. 

Markus Miele presenting the new 

Aerium Laundry Cabinet at Miele's IFA 

Press Conference 


I NEWS I 

ADVERTORIAL 

A thriving Reseller Park 

highlights the growing 

importance of green 

commerce at IFA 2023 

Mr Fisher Yu, 

President of Hisense Group 

Holdings Co., Ltd 

The scenario-driven future 

of tech: Hisense opens this 

year's IFA Leaders Summit 

The Reseller Park is covering a significant portion of Hall 

25 this year, hosting 110 exhibitors from all over the world 

including Germany, Europe, the Mediterranean, Asia, and 

the USA. This expansion is also a testament to the growing 

significance of sustainability, reflected in all aspects of the 

Reseller Park - from stand design, to the products on show, 

and the conference sessions. 

Encompassing B2B distribution, 

reselling, and trading, the Reseller 

Park is showcasing a wide range 

of exhibitors and solutions. A new 

addition this year is IFA's first 

refurbishing marketplace, featuring 

around 20 international exhibitors 

including eBay. Trade visitors to the 

Reseller Park will also be met with 

an exciting and diverse range of 

equipment and accessories related to 

CE, smart home technology, IoT, and 

mobile devices, underlining strong 

European specialisation when it 

comes to trade. 

Jan Nintemann and his agency Global 

Fairs have been organising the Reseller 

Park at IFA for 25 years, and they have 

long been convinced of the need to 

address the climate crisis. Nintemann 

asserts that 70% of carbon emissions 

stem from economic activities, and the 

message is clear: a climate-neutral 

economy is imperative. Within this 

context, green practices are one of the 

foremost opportunities for economic 

growth. 

The Reseller Park is fully integrating 

sustainable practices, including 

reusable stand constructions, 

predominantly environmentallycertified 

materials, eco-certified 

wall graphics, LED lighting, recycled 

carpets, and sustainable catering. 

And it doesn’t stop there. Innovative 

beverage vending is contributing to a 

remarkable 40% in CO2 reduction. All 

of these strategies further exemplify 

the industry's shift towards reducing 

its ecological footprint. 

While the Reseller Park has been 

a prominent IFA B2B platform in 

the past, this year it is anticipating 

even greater success, echoing the 

increasing prevalence of climateconscious 

commerce in the industry 

Hall 25 / Stand 150 

Hisense is opening the IFA 

Leaders Summit today with 

the keynote address, "The 

Scenario-driven Future of 

Tech" from 11:00 to 11:25 

a.m. on the Main Stage 

in Hall 21b. Mr Fisher Yu, 

President of Hisense Group 

Holdings Co., Ltd. and a 

visionary in the display 

industry, is giving this 

much-anticipated keynote. 

Mr Yu will be outlining how the home 

appliance industry has responded 

to consumer demands for more 

intelligent and user-friendly products 

by creating intelligent, user-centric, 

scenario-driven solutions. Hisense 

has adopted this scenario-driven 

approach across its entire product 

lineup. 

THE SHIFT IN CONSUMER 

EXPECTATIONS 

For Mr Yu, the priority is no longer just 

manufacturing standalone gadgets; 

it's creating intelligent, user-centric, 

scenario-driven solutions. Hisense, 

a leader in this transformative 

journey, has seamlessly integrated 

this approach across its offerings. At 

the heart of this is their pioneering 

technical system termed “Screens, 

Operating System and Platform” 

which offers a bespoke blend of 

technology and experience. 

MR YU: A VISIONARY 

LEADER 

Mr Yu’s vision for the future remains 

clear and ambitious. His forwardthinking 

approach is anchored in 

user-centricity and scenario-based 

innovation, ensuring Hisense remains 

not only at the forefront of technology 

but also at the heart of user experience. 

His aspirations extend beyond mere 

corporate success. Mr Yu is deeply 

committed to harnessing technology 

as a vehicle for societal betterment, 

exemplifying the true essence of a 

visionary leader in a rapidly evolving 

digital age 

KEYNOTE 


Location: Main Stage - HALL 21b 

HISENSE KEYNOTE 

> 11:00 to 11:25 a.m. 

"The Scenario-driven 

Future of Tech" 


I NEWS I 

Siemens unveils its "Garden of Intelligence" blooming 

with smart and sustainable appliances at IFA 2023 

Smart appliances, intelligent design, connectivity and sustainability are key themes 

at Siemens' IFA stand this year 

"Artificial Intelligence is on everybody's lips," Michael 

Mehnert, Managing Director at Siemens Home Appliances, 

told the audience at the company's packed press conference 

opening this year's IFA press days on Wednesday. 

Siemens is showcasing the next 

generation of smart home appliances at 

IFA this year, under the motto "Gardens 

of Intelligence". From AI in the kitchen 

to XXL built-in fridges, attendees can 

expect inspiring innovations, cooking 

shows and talks at the company's 

regular location in Hall 1.1. 

Mr Mehnert told the audience that this 

year's centrepiece is the Intelligent 

Kitchen which encourages users to be 

more sustainable, while enabling them 

to optimise everyday tasks via new AI 

technologies that can recognise their 

preferences and adapt accordingly. 

Flexible control can be achieved via 

the Home Connect app or the Siemens 

Smart Kitchen Dock which will be 

put to the test during live cooking 

demonstrations, Mr Mehnert said. "This 

smart speaker is specifically designed 

for the kitchen, featuring gesture and 

voice control in case you have sticky 

fingers," he added. 

Other new products highlighted at the 

conference include: 

• The iQ700 oven with a new AIpowered 

dish recognition system 

that suggests the optimal preparation 

method 

• The iQ700 hob with new temperature 

control, allowing to set the exact 

temperature for optimising each dish 

• The IQ 700 washer-dryer which 

washes and dries up to 6kg of clothes 

automatically in a single cycle 

• XL and XXL built-in refrigerators with 

special freshness zones that extend 

the shelf life of fresh produce 

Emphasising Siemens' commitment 

to repairability and sustainability, Mr 

Mehnert concluded his presentation by 

announcing that the company is now 

guaranteeing availability of spare parts 

for its major appliances for 15 instead of 

previously 10 years 


Bosch offers a glimpse into 

the sustainable home of the 

future 

As appliances become 

increasingly smart and 

connected, Bosch is using 

that intelligence to support 

sustainable lifestyles. 

On Wednesday ahead of IFA 2023, 

Robert Bosch Hausgeräte's Managing 

Director, Andreas Diepold, and Head 

of Marketing, Undine Lory, presented 

Bosch's vision of a better, more 

sustainable future at home. 

With a focus on the kitchen and on 

cleaning devices – from ovens, to 

dishwashers, washing machines, and 

floor cleaners – the company showcased 

an impressive array of features that 

reduce water usage, minimise food 

waste, and even cook you the perfect 

Sunday roast. 

A highlight was the Bosch Green 

Collection of fridge freezers. They 

are made from "green steel" and biobased 

plastic, reducing their carbon 

footprint by 33% over standard models. 

Additionally, the VitaFresh XXL system 

includes two bottom drawers with 

separate climate zones and moisture 

control. The XXL section keeps fish 

and meat (upper drawer), and fruit and 

vegetables (lower) fresher for longer, 

leading to less food waste. 

Other devices such as the Series 8 

washing machines work with Bosch's 

Home Connect app to deliver the exact 

amount of detergent, depending on the 

type of detergent used and the weight 

of the wash load, saving up to 40% of 

water and 38% of detergent. Meanwhile, 

the brand's Series 8 ovens can air 

fry and steam cook at up to 120°C, 

ensuring 54% more nutrient retention 

in vegetables compared to boiling, while 

cavity sensors can tell the user when 

cakes, fish, poultry, or meat are done to 

perfection. 

Bosch registers about 4,000 patents a 

year "of which 40% are directly linked 

to sustainability", Diepold told the 

audience. This figure underlines how 

seriously the company takes its role in 

making all its appliances greener. He 

also said that Bosch now carries spare 

parts for large appliances for 15 years 

(up from 10) and for 10 years (up from 

seven) for smaller devices in order to 

support the concept of "repair rather 

than replace" 



I NEWS I 

ADVERTORIAL 

ADVERTORIAL 

HORIZON's Aurora: 

enhancing the home 

cinema 

experience 

HP7 by EZVIZ: the epitome of 

smart home connectivity 

EZVIZ is unveiling its innovative 2-in-1 video doorphone 

and control centre, the HP7, at IFA Berlin 2023. Tailored 

for larger homes, the device fully integrates the ideals 

of smart home connectivity. In addition to providing 

video intercom, the HP7 doubles as a comprehensive 

smart home hub, simplifying the management of 

various EZVIZ products. Its standout feature is the 

internet-connected video intercom system, allowing 

users to unlock doors via the EZVIZ App. Enhanced 

with a 2K camera, it can discern moving people from 

other objects, ensuring precise notifications 


KEY SELLING 

POINTS 

Serves as a 

comprehensive 

smart home hub 

Can discern moving 

people from other 

objects 

Internet-connected 

video intercom 

system 

This year, users can step into a 

world of cinematic wonder and 

be immersed like never before. 

Content comes alive on HORIZON's 

new AURORA OLED 4K TVs. 

Taking movie nights to new heights 

with cutting-edge technology and 

transforming the living room into a 

home theater, the AURORA OLED 

4K TVs offers a whole new level of 

entertainment. 

HORIZON belongs to Network 

One Distribution, a prominent 

figure in the Romanian electro-IT 

distribution sector with over 3,200 

resellers and collaborations with 

upwards of 175 brands 


KEY SELLING 

POINTS 

OLED self-emitting pixels can 

be individually controlled and 

completely turned off to obtain the 

perfect black 

Top quality sound by JBL 

Dolby Vision and Dolby ATMOS 

technologies for an immersive 

cinematic experience 

ICCE at IFA 2023: the intersection 

of consumer technologies 

The International Conference on Consumer Technology 

(ICCE) stands as the scientific pillar of IFA 2023, 

promising a discourse across consumer technologies and 

architectural realms. Volker Ziegler, ICCE-Berlin's General 

Chair, encourages IFA visitors to attend. 

The journey from fundamental 

sciences to off-the-shelf products 

begins with the seeds of basic 

sciences, which are then cultivated 

through tools, management, and 

units. These are further empowered 

by services and systems, meticulously 

shaped by human needs and desires. 

The topics under discussion this year 

are vast, ranging from the Internet of 

Things, Edge Computing, and VR & 

AR, to Automotive CE Applications, 

Human-Machine Interaction, 

Machine Learning, AI in CE, Smart 

Cities, and beyond. 

A MELTING POT OF 

INNOVATION 

The ICCE conference brings together 

researchers and engineers from 

industry, research centres, and 

academia. It offers a vibrant platform 

for exchanging ideas on the recent 

advancements in systems, circuits, 

technologies, processes, and 

applications. The IFA environment 

provides the perfect backdrop for 

these professionals to share their 

groundbreaking ideas, designs, and 

experiences. 

STRENGTHENING 

GLOBAL 

COLLABORATIONS 

This year, the IEEE CT Society 

is collaborating with other IEEE 

societies, VDE, and IFA to enhance 

the CT subjects and expand the 

conference's scope. Upholding its 

tradition, the conference will feature 

keynote speeches from the world's 

leading experts, top-tier lectures, 

panel discussions, workshops, 

tutorials, product demonstrations, 

social events, and much more. The 

synergy of these collaborations 

ensures a richer, more comprehensive 

exploration of the consumer 

technology of tomorrow 

CityCube 


I NEWS I 

DAY 1 HIGHLIGHTS 

OPENING KEYNOTE 

HONOR unfold tomorrow 

Speaker: George Zhao, CEO of HONOR 

1 st Sept 2023 10:00 - 10:45 a.m. 

Main Stage Hall 21 

IFA KEYNOTE 

Hisense - The scenario-driven 

future of tech 

Speaker: Fisher Yu, President - Hisense 


Main Stage Hall 21b 

IFA LEADERS SUMMIT 

Retail media and beyond— 

unlocking full-funnel advertising 

with Amazon Ads 

Speakers: 

• Philipp Schilling, Head of Hardlines Ad 

Sales - Amazon Ads Germany 

• Rocco Bräuniger, Vice President, 

Country Manager for Amazon Germany 



IFA KEYNOTE 

The technology arms race 

and the fight for global chip 

supremacy 

Speaker: Professor Chris Miller, Author 

of Financial Times' Business Book of 

the Year 2022, Chip War; Assistant 

Professor, The Fletcher School; Director, 

Greenmantle 

1 st Sept 2023 11:55 a.m. - 12:25 p.m. 



Fireside chat with Professor 

Chris Miller 

Speaker: Professor Chris Miller, Author 

of Financial Times' Business Book of 

the Year 2022, Chip War; Assistant 

Professor, The Fletcher School; Director, 

Greenmantle 

1 st Sept 2023 5:35 - 5:55 p.m. 



Staying ahead of the curve: 

Exploring the mega trends 

driving innovation in electronics 

and appliances 

Speakers: 

• Ratna Sita, Head of Research - 

Euromonitor International 

• Michael Fisher, AKA Captain2phones, 

Gadget Enthusiast and Youtube 

Reviewer 

• Pierre Coppin, Deputy Managing 

Director - Sky 

• Bill Darcy, Chief Executive Officer - 

National Kitchen & Bath Association 


IFA Leaders Summit / Main Stage Hall 21b 

SUSTAINABLE VILLAGE FORUM 

Integrating sustainable 

technology into future homes 

Speakers: 

• Andreas Rindt, Head of Cust. 

Satisfaction & Gov. Affairs - ZVEI- 

Platform Building/Signify 

• Bates Marshall, CEO - Ambient 

Photonics 

• Knut Hechtfischer, Co-Founder & CEO 

- decarbon1ze 

• Wolfgang Kirsch, CEO - Shelly Group 

PLC 


Sustainability Village, Hall 2.2 

SUSTAINABLE VILLAGE FORUM 

Fairphone - urban mining 

interactive workshop 

Speakers: 

• Jan Köhler, Digital Media Producer - 

Fairphone 

• Anna Jopp, Press Officer - Fairphone 


Sustainability Village, Hall 2.2 

COOL THINGS 

TO DO AT IFA 

FRESCO'S AI-POWERED 

COOKING 

Visitors can experience the magic 

of Fresco's KitchenOS and smart 

kitchen solutions, including AIpowered 

recipes and multiappliance 

control, on Saturday, 

September 2 nd at 11:00a.m. 

IFA Outdoors 

Limited capacity, reservations necessary 

TAKE A JOURNEY INTO 

TOMORROW AT THE 

HOUSE OF ROBOTS 

The House of Robots is your 

passport to the latest innovations 

in robotics from across the globe. 

With highlights including Miroki by 

Enchanted Tools, CircleAssembly 

Robot & Robot Dog Spot by CeTI 

and Desi by SingularityNET. 

For more on the House of Robots, 

read our article on page 35. 

Hall 20 

MEET FC VIKTORIA 

AND FC UNION 

FOOTBALL TEAMS 

Visitors can join FC Viktoria on 1st 

and 2nd of September at 1:00p.m. 

for football activities and a chance 

to meet the team. 

Then, on 4 th September at 2:30p.m., 

FC Union will give an exciting 

outdoor session including a 

Kicking Wall Activity and meet & 

greet. 


EXPLORE 

THE FOREFRONT OF 

INNOVATION WITH DJI 

Visitors to DJI’s stand can embark 

on a journey into the world of 

cutting-edge drone technology 

and cinematic excellence with 

several exciting events, keynotes 

and tutorials including a new era 

in filmmaking with DJI RONIN 4D, 

and Andras Ra’s inspiring keynote 

and tutorial, just to name a few. 

Hall 22, Stand 301 

SAVOUR ABIR EL 

SAGHIR'S CULINARY 

SHOWCASE 

On 3 rd September Abir El Saghir, 

the renowned Lebanese chef and 

influencer will give a cooking show 

and meet & greet. 


18 IFA INTERNATIONAL • FRIDAY 1 ST SEPTEMBER 2023 www.ifa-berlin.com/content-hub

I CONFERENCES I 

What’s stopping widespread EV adoption? 

Tim Kenyon, Vice President, Consulting, GfK and a speaker at 

the IFA Sustainability Forum tomorrow, takes us through some 

of the research on this important topic. For more information, 

make sure to attend his session. 

According to Kenyon, the main obstacle 

to electric vehicle (EV) usage continues 

to be the high price tag, which has 

been exacerbated in the minds of 

consumers by recent inflationary 

pressures. "In GfK’s sustainability 

research EV expense is the number one 

disadvantage cited by consumers," said 

Kenyon. 

One exception is China where 

consumers are significantly less likely 

to consider EV expense as a drawback 

according to Kenyon. This was 

attributed to the Chinese market seeing 

price drops from domestic automakers. 

Kenyon noted that a similar trend could 

be expected in other countries as prices 

drop and inflation eases. 

Other barriers cited by consumers 

include anxiety over the availability 

of public charging stations, and long 

charging times. As the market addresses 

these points, Kenyon expects to see 

increased adoption. "We have found 

that one in two consumers cite 'limited 

driving range' as a disadvantage of 

electric vehicles," commented Kenyon. 

"Germany, China, and the USA lead this. 

A similar number of consumers also 

cite the time required to charge as a 

disadvantage, led by the UK, Germany, 

and France." 

Given these persistent views, a robust 

educational campaign from automotive 

manufacturers and government 

partners, especially related to range, 

would help. Consumers feel they need 

more options when it comes to charging 

stations, and that charging accessibility 

is a definite challenge. "We see this 

sentiment very clearly in GfK’s data," 

noted Kenyon. An important step in 

"It is possible to tackle the 

complex issues of our time by 

taking a holistic view of our 

corporate responsibility" 

As Executive Director Human Resources, Internal Audit, 

Corporate Communications, Sustainability & Regulatory 

Affairs at Miele, Rebecca Steinhage wears a lot of hats. At IFA 

2023, she will give the keynote at the Sustainability Forum this 

afternoon. 

improving charging access would be to 

update building codes and regulations 

to require new homes, commercial 

developments, and related buildings to 

be EV-ready, Kenyon explained. 

Consumers see the potential in having 

charging options in their homes. GfK 

found "the ability to charge at home" to 

be the third most appealing aspect of 

electric vehicles, coming behind "money 

saved on gas/petrol/fuel" and "doing 

my part in preserving the environment" 

CONFERENCES 

The global consumer view on the 

path to electrification: opportunities 

and barriers 

Date: 2 nd September 2023 

Location: Hall 2.2 

Sustainability Village 

> 12:30 to 1:00 p.m. 

What will you be highlighting in your 

session? 

I will be giving an overview of what 

responsible business and sustainability 

mean for a family-owned company like 

Miele. I will discuss how a household 

appliances company can contribute to a 

better planet and share some thoughts 

on the opportunities and challenges 

that companies face, including the 

shortage of skilled labour. 

How important is sustainability right 

now and how can companies balance 

their economic, social, and ecological 

activities? 

Sustainability is key. Since the beginning 

of the millennium, societies, economies, 

and the earth itself have been subject 

to increasingly frequent and severe 

disruptions. Many disruptions have 

overlapping consequences that can be 

long-lasting and not fully understood 

at the time of impact. But crises always 

were, and still are, catalysts and 

opportunities. Increasingly, the answer 

to the challenges can be found in the 

area of sustainability. 

Who is the audience for your 

conference? 

Anyone who is driven by the vision of 

creating a better quality of life through 

sustainable and forward-looking 

business. And, of course, anyone who 

is passionate about sustainability 

Tim Kenyon, 

Vice President, 

Consulting, GfK 

and interested in what challenges 

companies face. 

What do you want the audience to 

take away? 

Three things. First, the conviction that 

it is possible to tackle the complex 

issues of our time by taking a holistic 

view of our corporate responsibility. 

Secondly, that sustainability can be 

part of the answer to the challenges 

that companies face, and thirdly, that 

we must show courage to deal with 

the questions of energy, resources, and 

skilled employees 

KEYNOTE 

MIELE 

Sustainability in times of 

multiple crises: Taking over 

responsibility by balancing 

economic, social and 

ecological action 

> 2:00 to 2:25 p.m. 

Date: 1 st September 2023 

Location: Hall 2.2 



I TRADE TALK I 

ADVERTORIAL 

Navigating the electronics 

landscape: a deep dive with 

Karl Trautmann 

Fabio Rifici 

CEO and founder, 

Microtech 

Microtech: 

Italian taste in the hypercompetitive 

sector of 

tech at IFA 2023 

Microtech is an Italian OEM of notebook and tablets, 

produced in Italy. The company has created a platform, 

LudiX, to build “tailor-made” gaming PCs, allowing 

distributors and retailers to compete in a huge market. 

Harnessing the power of artificial 

intelligence and machine learning, 

LudiX offers over 5 trillion 

combinations to design a Gaming 

PC. LudiX can be completely 

customised and is offered as “white 

label” which really appeals to 

distributors and retailers. Microtech 

has partnered with Asus, Intel, MSI 

and Nvidia, and the LudiX platform 

can be embedded directly into the 

retailer’s website. The end-user 

customises their model, places their 

order, Microtech assembles the PC 

and delivers it to the home or store 

for collection. LudiX can also be 

offered to complement, in a sort of 

SaaS mode, the industrial branch of 

a retailer/producer. 

Microtech was founded by Fabio 

Rifici, a Sicilian professor of 

literature with his heart in tech who 

left teaching to create the company. 

He explains the choice between the 

name LudiX: “Ludix, is a combination 

of the Latin word "ludus" which 

means "game" and the letter "X", 

which in computer science indicates 

graphics. So "LudiX" is a word that 

lives between past and future.” 

LudiX frees consumers from having 

to choose between the gaming 

options retailers have in stock, 

which could have been ordered 

months earlier. According to Rifici, 

“Thanks to our LudiX platform our 

dealer customers always have the 

most recent components available, 

with a technological transition time 

close to zero.” 

Microtech is also looking into making 

investments in the development 

of smart vending machines where 

consumers can configure their 

PCs without requiring the help of 

a sales assistant, making them as 

independent as possible. Rifici 

emphasises the close-knit, local 

nature of the company despite being 

in a sector as competitive as tech: 

“We like to consider ourselves as 

healthy bearers of good Italian taste 

in terms of design and hardware.” 

Visit Microtech and discover the 

Ludix platform 


In the ever-evolving realm of electronics, ElectronicPartner 

has consistently managed to stand out, putting a particular 

emphasis on emotion and connection with its employees 

and customers. With over three decades in the industry, the 

company has seen it all, from the rise of personal computers 

to the advent of smart homes. At the heart of this journey is 

Karl Trautmann, executive board member, who has dedicated 

33 years to taking the company to the forefront of Consumer 

and Home Appliance retail. 

"I've been with ElectronicPartner for 33 

years. As a board member, I oversee 

international business, our international 

association, E Square Press, public 

relations, and strategic projects. It's 

been a fulfilling journey, witnessing 

the company's growth and navigating 

through various industry shifts," 

Trautmann reflects. 

In a world that's rapidly moving towards 

disposability, ElectronicPartner is fully 

committed to repair initiatives. Their 

dedication to not only selling but also to 

repairing appliances showcases a deeprooted 

commitment to sustainability 

and customer service. 

"One of our strengths is our ability to 

not only sell but also repair appliances. 

We've been offering this service through 

our centres for decades. Our motto has 

been consistent: 'We repair everything, 

regardless of where you bought it,'" 

Trautmann emphasises. 

The company's sustainability efforts 

don't stop at repairs. They've taken a 

holistic approach to green initiatives, 

from infrastructure upgrades to 

promoting eco-friendly commutes. 

"We believe in setting realistic 

sustainability goals. Our strategy 

includes energy refurbishment of our 

buildings, installing PV systems on 

our logistics sites, and using railways 

for travel within Germany. We've also 

abolished company cars, with even 

the executive board, including myself, 

adopting eco-friendly commutes," 

Trautmann shares. 

IFA Berlin, a cornerstone for the global 

electronics industry, is more than just 

a trade show for Trautmann. It's "a 

platform for connection, innovation, and 

passion" 

Palais / Stand P100 

Karl Trautmann 

Executive 

board member, 

ElectronicPartner 

STAY TUNED 

FOR MORE! 

Listen to the full interview on the 

upcoming IFA Tech Talk podcast, 

launching this October. Be sure to 

subscribe so you don't miss out. 


I EXCLUSIVE INTERVIEW I 

CONSUMERS 

TODAY WANT 

SMARTPHONES 

THAT FEATURE 

LARGER 

DISPLAYS TO 

KEEP UP WITH 

THEIR 

APPETITE FOR 

CONTENT 

George Zhao 

CEO of HONOR 



HONOR commits to making foldables 

mainstream at IFA 2023 

In an exclusive interview with IFA International, today's IFA opening 

keynote speaker George Zhao, CEO of HONOR, reveals the company's 

vision for the future 

HONOR is "doubling down" on foldable smartphones which 

it plans to send into the mainstream with innovations such 

as its new HONOR Magic V2. 

George Zhao spoke to IFA International 

about the company's latest foldable 

smartphone introduced at IFA, 

outlining how the brand hopes to 

provide a new era of innovation, and 

transform the way we communicate 

and express ourselves through 

technology. We asked him to provide 

some exclusive insights for our 

readers... 

HONOR's presence at IFA 2023 

is eagerly anticipated. What 

announcements can visitors expect 

from HONOR at this year's show? 

At IFA 2023, we are announcing our 

commitment to making foldables 

mainstream. This commitment is 

underpinned by our focus on humancentric 

smartphone innovations such 

as the HONOR Magic V2, the world’s 

thinnest and lightest book-style 

foldable smartphone. Visitors can 

get a taste of the zero-compromise, 

revolutionary foldable experience at 

our booth in hall 6.2. In demonstrating 

our vision for future lifestyles, we 

are also unveiling more exciting 

achievements. We’ll have more to say 

at the keynote, so stay tuned. 

Can you tell us how HONOR intends 

to provide a new era of innovation? 

We anticipate seeing the most 

disruptive innovations in the foldable 

space, so we are doubling down on 

this category. The HONOR Magic V2 

perfectly exemplifies our vision. Our 

next-generation foldable combines 

excellent portability, battery life, and 

durability to provide a premium user 

experience that is superior to what 

slate smartphones can give while 

offering the option of a larger internal 

screen for those who want a more 

immersive experience. It will be a 

catalyst for foldables to go mainstream 

and herald a new era of innovation. 

How do you envision foldable 

smartphones transforming not 

just the way we communicate but 

also the way we express ourselves 

through technology? 

Consumers today want smartphones 

that feature larger displays to keep 

up with their appetite for content, 

to the point that traditional slate 

smartphones can no longer satisfy 

consumer demand without significant 

compromises in portability. Foldables 

are the solution to this "user pain point". 

On the other hand, consumers are also 

seeking new ways for technology to be 

integrated into their lives. We've been 

exploring how technology impacts the 

way people live their lives, and at this 

IFA Opening Keynote, we will deliver 

our answer. 

How does HONOR work to design 

products that are not only functional 

but that consumers can really 

identify with? 

While quality and functionality are key, 

we believe consumers are becoming 

more sensitive to the impacts of their 

shopping decisions, embracing values 

such as inclusivity, sustainability, and 

transparency. As a leading technology 

company, we have the responsibility to 

take these factors into consideration 

and work towards a better future 

by embracing more responsible 

operations, products, manufacturing, 

and partners. 

How does HONOR manage to 

consistently push the boundaries 

of innovation while maintaining 

a focus on user experience and 

functionality? 

With our human-centric focus, 

innovation comes naturally to us. For 

example, when we were designing the 

HONOR Magic V2, we set out to create 

a total evolution, not an iteration. We 

approached every challenge from 

a fresh angle, free from the limits 

imposed by established knowledge 

to surpass consumer expectations. In 

trying to achieve the desired thinness, 

we had to completely overhaul the 

design multiple times, each time 

experimenting with new materials 

and manufacturing processes, before 

finally arriving at where we are today. 

It is our relentless focus to deliver the 

best experiences to consumers that 

drives us to continuously push the 

envelope. 

What do you think is the main priority 

for consumers today? How does 

HONOR take this into account when 

designing products? 

As a human-centric brand, HONOR 

is committed to creating premium, 

purpose-driven technology that offers 

solutions to real-world problems in 

order to enhance day-to-day life. Our 

human-centric mindset also changes 

the way we approach product design. 

Instead of accepting trade-offs, we 

deliver the best experiences with 

zero compromises. When it comes 

to smartphones, we are focused 

on the camera, display, battery life, 

performance, and privacy and security 

features. 

Why is IFA an important event for 

HONOR? What are your main goals 

at IFA this year? 

IFA is the perfect platform to show our 

consumers and partners that HONOR 

is steadfast in our commitment to 

bring foldables mainstream. We’re also 

showcasing the HONOR Magic V2 for 

the first time outside of mainland China. 

The revolutionary experience it offers 

will surpass any expectations one may 

have for smartphones, and visitors can 

experience it firsthand at our booth. As 

a major international tech trade show, 

IFA is also a fantastic opportunity for us 

to unveil our latest achievements. Look 

forward to our keynote announcement 

to learn more about it 

UNFOLD 

TOMORROW 

HONOR is gracing the main stage 

with an exclusive keynote speech by 

CEO George Zhao in hall 21 at 10:00 

a.m. today. The company believes 

it is time for foldable smartphones 

to step into the limelight, using 

technology to empower and reshape 

future life experiences. With this 

concept, Mr Zhao will discuss the 

continuing trends that are set by 

technology and how they influence 

every aspect of our lives. His 

speech, titled "Unfold Tomorrow", 

explores in particular the rise of the 

emerging foldable technology and 

the impact on creativity, as well as 

what this might mean for the future 

of consumers' lifestyles 

HONOR MAGIC V2 

HONOR recently announced its 

next-generation flagship foldable 

smartphone, the HONOR Magic 

V2 in China. Engineered to spur 

mainstream adoption, the device 

claims to be the thinnest and lightest 

book-style foldable smartphone to 

date, aiming to redefine industry 

benchmarks with significant 

improvements across form factor, 

battery, display, and user experience. 

And it is on display at IFA 2023 

where attendees can try the device 

for themselves. Weighing just 231g 

and measuring 9.9mm in thickness 

when folded, the HONOR Magic V2 

is designed to push the boundaries 

of innovation for foldable devices 

KEYNOTE SESSION 


Location: Main Stage - HALL 21 

HONOR OPENING 

KEYNOTE "UNFOLD 

TOMORROW" 

> 10:00 a.m. 



Ergün Güler 

Vestel CEO 

"Adding convenience to consumers' 

lives with technology" 

IFA International spoke to Vestel CEO Ergün Güler in an exclusive interview 

about the company's latest products, many with an eco-friendly focus, and 

Vestel's commitment to sustainability 

Vestel is back at IFA, an event the firm has participated in 

for some 30 years. The company's newly appointed CEO 

Ergün Güler walked us through some of the firm's latest 

energy-efficient innovations, the company's research and 

development efforts around AI and IoT, and its push for 

sustainability. 

What announcements are you making 

at IFA this year? 

We are announcing our latest products 

and technologies such as washing 

machines with a microfibre filter, which 

traps micro plastics released from clothes 

and tumble dryers that allow users to 

save water by utilising the collected 

water from the drying process in 

subsequent laundry cycles. We are also 

presenting dishwashers that offer 20% 

less energy use and eco-friendly hobs 

using 100% hydrogen gas, minimising 

their carbon footprint. 

What product categories is Vestel 

focusing on and why? 

Vestel has always been a company that 

aims to add convenience to consumers' 

lives with technology. We're investing 

heavily in research and development 

to create cutting-edge solutions that 

anticipate and meet the needs of 

consumers. In this context, artificial 

intelligence (AI), software and the 

Internet of Things (IoT), as well as smart 

home and battery technologies are 

among our priorities. 

Sustainability is one of the major 

topics at IFA and you mentioned some 

of your eco-friendly products. Can you 

outline the company's sustainability 

strategy? 

Vestel's vision is to be a technology 

company that makes life easier and 

provides social and environmental 

benefits through its products. Our 

sustainability strategy is fully integrated 

into our business strategy. In this context, 

we aim to realise people-oriented 

transformation in the entire value chain. 

Our goal is to become a net zero company 

by 2050 and to develop solutions that 

meet the needs of a sustainable future. 

To this end, we implement innovative 

business models and adopt circular 

economy practices. 

In recent years, our company has 

focused on energy efficiency, renewable 

energy use, resource efficiency, and 

water management in its production. We 

use recycled and recyclable materials 

and design products that are durable 

and easy to repair as well as energy and 

water efficient. 

We have also spread the transformation 

culture driven by technology across the 

entire company. We are aiming to play 

a leading role in smart city and smart 

home platforms with the products 

and services we develop in the field of 

artificial intelligence (AI) software and 

the Internet of Things (IoT) 


OUR 

SUSTAINABILITY 

STRATEGY IS 

FULLY 

INTEGRATED INTO 

OUR BUSINESS 

STRATEGY. IN THIS 

CONTEXT, WE AIM 

TO REALISE 

PEOPLE-ORIENTED 

TRANSFORMATION IN 

THE ENTIRE VALUE 

CHAIN. 


I SPECIAL FEATURE I NOMADIC LIFESTYLE I 

Nomadic lifestyle continues 

to drive growth 

Trends surrounding nomadic lifestyle are more relevant than ever with consumers 

looking for ways to work, play and communicate wherever they wish 

This is of course reflected at this year's IFA, where segments 

like communication & connectivity, audio, computing & 

gaming, fitness & digital health and mobility are thriving. 

According to data provided by GfK, this quest for flexibility is 

reflected in the equipment consumers are currently investing 

in. Portable hardware that’s easy to carry and accessories 

that allow for more flexible use are outperforming stationary 

options significantly. 

LIGHT AND FLEXIBLE IS 

THE NAME OF THE GAME 

FOR MOBILE PCS 

In terms of mobile PCs for example, 

ultra thin models with a height below 18 

mm constantly increased their revenue 

between 2019 and 2022. While they 

have suffered a decrease in 2023, thin 

and light models are widely used by 

consumers around the world meaning 

that they can positively impact their 

surrounding ecosystem of accessories. 

Such accessories are showing higher 

growth rates driven by smaller and 

more flexible devices. 

CONTINUED INNOVATION 

FOR MOBILE 

HEADPHONES 

According to GfK, mobile headphones 

have returned to growth in 2023 with 

a 4% increase. This increase is driven 

by Bluetooth segments including In 

Ear True Wireless (+1%) and Bluetooth 

Headband (+31%). Innovative open ear 

technologies such as open ear bone 

conduction and air conduction could 

contribute to further growth in future. 

THE BLUETOOTH 

REVOLUTION 

Bluetooth is also increasingly 

popular for keyboards and mice, 

showing growth rates of 15% and 

10% respectively in the first half of 

2023 while corded segments have 

decreased by 14% and 13%. GfK found 

that consumers are looking for more 

flexibility and the ability to work in 

smaller spaces, which is contributing 

to the ongoing success of smaller 

keyboards, with tenkeyless products 

growing by 11% while standard 

keyboard form factors have declined 

by 10%. This trend is supported by both 

gaming and non-gaming consumers. 

Mice have also seen growth in cordless 

models as well as vertical mice 

models which are designed for a more 

ergonomic user experience and have 

seen 33% growth in 2023 so far. 

KEEPING AN EYE 

ON FITNESS 

Consumers are continuing to focus on 

ergonomics, health, and fitness, which 

has led to the growth of smartwatches 

by 12%, continuing their growing 

success over the last five years. 

Devices enabling users to monitor their 

health were the most successful in this 

segment, with the ECG monitoring 

feature growing by 20% and sensors 

monitoring stress growing by 57%. 

GfK's research is showing that 

consumers want to be able to choose 

where and how they work. They want to 

be able to move around and find their 

own work-life balance. This is leading 

to lighter, more flexible solutions 

such as adapted monitors, open ear 

headphones, lighter portable devices 

and much more. As nomadic lifestyle 

options continue to drive growth, 

there is lots of space for creativity and 

innovation in the consumer electronics 

and household appliances sector 

Data source: GfK Market Intelligence Tracking, 

Retailer Market, Sales Value USD growth rate YoY, 

Period Jan-June 2023 

KEYBOARDS 

+15% Bluetooth 

+11% Tenkeyless 

MICE 

+33% Vertical Mice 

+10% Bluetooth 

HEADPHONES 

& MOBILE 

HEADSETS 

+1% 

In Ear True 

Wireless 

+31% 

Bluetooth 

Headband 


ADVERTORIAL 


Shokz's OpenFit headphones use their patented 

DirectPitch air conduction technology 

Shokz offers adapted headphone 

solutions for all different uses 

Shokz’s revolutionary open-ear 

technology at IFA 2023 

Shokz, a leading brand in acoustics technology innovation, is especially 

known for their developments in wireless bone conduction and openear 

headphones. Their much-anticipated innovations are on display at 

IFA this year 

Founded in 2004 under the name AfterShokz, Shokz made 

their debut in the headphone industry in 2011 when they 

applied for their first open-ear technology patent. Shokz 

released their first bone conduction headphones in 2012, and 

they haven’t stopped innovating and improving since. 

With continual adjustments and 

improvements for users, from moving 

towards firmly open-ear technology to 

offering waterproof swimming listening 

with OpenSwim and different sizes 

for the OpenRun headphones, Shokz 

has always been at the forefront of 

the industry by listening to what users 

fundamentally want. In 2021 the brand 

underwent a name and logo change, 

becoming the Shokz that users look to 

and trust today. 

Shokz has developed its reputation as an 

ever-innovating brand and today they are 

present in over 60 countries and regions 

with over 7 million customers worldwide. 

With over 2,800 patents applied for 

globally and over 950 granted, they have 

the most bone conduction patents of 

any company in the world. 

Shokz bone conduction headphones 

really made a name for themselves 

as the go-to brand for athletes. They 

are perfect for exercising as they offer 

a lightweight solution that won’t fall 

out but allows you to be aware of your 

surroundings for enhanced safety, for 

example when running outdoors. 

Shokz is unique in their approach to 

the listening experience. While many 

brands aim for complete noisecancelling 

and providing an isolated 

experience, Shokz gives users the 

ability to immerse themselves in what 

they’re listening to without being cut 

off from the world. With Shokz you 

really can have it all: an immersive 

experience while remaining aware of 

your surroundings and open to the 

world around you. This is not only 

a more pleasant and less isolating 

experience, it is also a safer one. Shokz 

believes in a vision of the future that 

brings people together, and allows you 

to keep your ears open so you can hear 

what is going on around you. 

Shokz’s latest development following 

their internationally recognised bone 

conduction technology harnesses the 

power of air conduction technology 

for even better sound. Their patented 

technology, DirectPitch, used for 

their OpenFit headphones, allows for 

premium audio quality that perfectly 

balances bold highs, clear mids and 

surging bass. Shokz’s DirectPitch 

technology uses reverse sound 

waves to optimise the distance and 

angle between the sound source and 

the human ear, resulting in relatively 

greater sound pressure toward the ear 

and less sound pressure in directions 

other than the ear canal. This allows 

the listener to hear sounds clearly 

without earbuds being in the ear, and 

also has the advantage of reducing 

sound leakage and ensuring privacy. 

While bone conduction technology 

works by conducting sound waves 

through your bones, specifically 

through your cheek bone, air 

conduction uses a tiny directional 

speaker to provide sound quality 

equivalent to traditional headphones 

without sealing off the user’s ears. 

Shokz’s laboratory showed that bone 

conduction headphones were more 

suitable for professional sports contexts 

due to their excellent water resistance, 

while air conduction technology solves 

the vibration and neckband problems 

that can occur with bone conduction 

headphones. This means that Shokz’s 

OpenFit headphones, which harness 

the power of DirectPitch air conduction, 

are more suitable for daily wear in a 

variety of lifestyle scenarios. Shokz 

has developed both technologies 

simultaneously, and they complement 

each other today in Shokz’s two 

flagship product lines. 

Whether the headphones are used at 

the office, for home entertainment, on 

the go, for sports activities or even in 

the pool, Shokz’s open-ear technology 

offers adapted solutions that are 

comfortable while providing quality 

sound and "allow users to be aware of 

their environment and the world around 

them". Their headphones are designed 

so users can actually wear them 

comfortably all day without thinking 

twice, according to the manufacturer 




ADVERTORIAL 

Lexar unveils new 

portable SSDs, microSD 

card and gaming products 


Lexar, specialist in flash memory solutions, is unveiling 

a variety of new products at IFA this year that are set 

to be launched in the fourth quarter of 2023. Designed 

to help photography professionals and PC enthusiasts 

accelerate their workflow and accompany them on the 

go, the expanded portfolio includes a new microSD card, 

internal SSDs, DRAM, and portable SSDs. 

One of the innovations on display 

is Lexar’s new Professional GOLD 

micro SDXC UHS-II card, available 

in 128GB and 256GB, which 

leverages high-speed performance 

and a Video Speed Class 60 (V60) 

rating, allowing users to quickly 

capture, play back, and transfer highdefinition 

multimedia files, including 

4K video, with a read transfer 

speed up to 280MB/s. This card is 

also adapted for use with gaming 

devices, sports camcorders, tablets, 

smartphones, and drones. 

Lexar NM1090 

Lexar’s new 

Professional GOLD 

micro SDXC UHS-II 

card 

Lexar is also launching the NM1090 

Gen 5 M.2 NVMe SSD and the new 

ARES RGB DDR5 Desktop Memory 

at new speeds. With capacities up 

to 4TB, the NM1090 SSD delivers 

the unparalleled performance 

of 12,000MB/s read, 11,000MB/s 

write. Its integrated active heatsink 

reduces heat for better performance 

and power efficiency which hardcore 

gamers, professionals, and creators 

need. The ARES RGB DDR5 now 

comes in new speeds of 8000MT/s 

and 8400MT/s, allowing hardcore 

gamers and PC enthusiasts to 

experience superior performance. 

With on-board Power Management 

IC (PMIC), built with on-die ECC, and 

its sleek premium aluminum heat 

spreader, this memory has better 

power control and power delivery to 

keep the system cool, while providing 

superior performance. It also features 

Lexar RGB Sync so gamers can 

customize the RGB LED to their own 

style. 

"Lexar has established a long history 

of developing leading memory 

solutions for photo and video 

communities. We will continue to 

offer products designed to meet 

the unique needs of photographers, 

videographers, content creators, and 

PC enthusiasts of all levels," said 

Samy Benarfa, General Manager 

Europe of Lexar 


Lexar ARES RGB DDR5 

Redefining riding safety with 

LIVALL MC1 Range 

LIVALL MC1 Range of smart motorcycle helmets offers 

a comprehensive array of advanced features, including 

patented fall detection and SOS alert functionalities. With 

integrated lighting and speakers, the helmets enhance 

both safety and convenience for riders. They have 

received certifications for the stringent ECE06 and DOT 

standards, underscoring LIVALL’s commitment to quality 

and compliance. As LIVALL's inaugural line of intelligent 

and secure motorcycle helmets, the MC1 Range 

incarnates the pinnacle of contemporary engineering. 

Whether it's enjoying music or staying visible on the road, 

the MC1 helmets are engineered to ensure a prolonged 

and enriched riding experience 

Jabra's Elite 10: putting users at 

the centre of the soundstage 

Jabra has been an innovator in the audio field for 

over 150 years. Their latest Elite 10 earbuds promise 

a powerful combination of comfort, sound and 

calls anywhere, for both work and life. These true 

wireless earbuds, which are optimised for enjoying 

content in Dolby Atmos, are truly immersive, 

and Jabra’s first earbuds to support Dolby Head 

Tracking. Dolby Head Tracking engages listeners in 

a whole new way by keeping them in the centre of 

the soundstage as they move their head 


ADVERTORIAL 

KEY SELLING 

POINTS 

Bluetooth intercom 

and PTT Walkie- 

Talkie 

Smart Lighting 

Patented Fall 

Detection & SOS 

Alert 

Hall 5.2 / Stand A229 

ADVERTORIAL 

KEY SELLING 

POINTS 

Jabra Comfort Fit 

technology for a natural 

airy fit 

6-mic call technology with 

advanced algorithms for 

better call clarity 

Optimised for Dolby Atmos 

with Dolby Head Tracking 


I SPECIAL FEATURE I NOMADIC LIFESTYLE 

I 

ADVERTORIAL 

DORO unveils new Smart 

Health Device 

Getting older, many people experience a decline 

in hearing. Doro HearingBuds are designed to 

enhance sound without blocking out ambient 

sound. They feature different eartip sizes and 

left-right detection, making it possible to insert 

them into either ear. 

With the HearingBuds App, seniors can keep an 

eye on battery status and enjoy features such 

as a hearing test, personalisation of the in-earspeakers 

to individual sound enhancement 

needs, and easily switching between hearing 

profiles optimised for different 

environments 

KEY SELLING 

POINTS 

Advanced technology for 

a clear and natural sound 

in any environment and 

situation 

Ergonomic design for 

maximum comfort 

without occlusion effect 

HearingBuds App for 

personalisation and 

easy switching between 

hearing profiles 


ADVERTORIAL 

HP Sprocket Panorama 

Printer offers customisation 

on the go 

HP's new Sprocket Panorama Photo 

and Label Printer is designed to allow 

users to print instantly from anywhere 

on sticky-backed paper. Ideal for 

photo projects, labels, and photo 

booth strips, the printer works with the 

HP Sprocket Panorama app, available 

for both iOS and Android. From 

filters and stickers to text overlays, 

the app offers a range of creative 

tools, and users can make use of 

preset templates or design their own, 

creating a customisable experience 

KEY SELLING 

POINTS 

Highly portable for printing anywhere 

Available for both iOS and Android 

with backgrounds and different 

design options. The opportunities 

are endless, and so is the length. The 

printer enables users to instantly print 

photo projects, labels, or photo booth 

strips from 12.7mm to 228.6mm long 

on 50.8mm wide paper. The ZINK Zero 

Ink technology ensures that prints are 

smudge-proof, water-resistant, and 

tear-resistant. 


ZINK Zero Ink technology ensures 

smudge-proof, water-resistant, and 

tear-resistant prints 



ADVERTORIAL 

XGIMI reimagines 

home entertainment 


XGIMI offers a 

range of projectors 

for exceptional 

audiovisual 

experiences 

XGIMI is presenting its revolutionary home projectors at IFA 

Berlin this year, giving visitors a taste of how movie night should 

be. 

XGIMI has a young and energetic team 

composed of a group of experienced 

R&D engineers and marketing elites. 

The company designs and manufactures 

high-performance multifunctional smart 

projectors and laser projectors for millions 

of users globally. XGIMI launched its firstgeneration 

smart projector back in 2014, 

causing a stir in the projector industry 

with its innovative product concept 

and outstanding user experience. The 

company has continued to innovate since 

then, and strives to deliver the best value 

large-screen projection products globally 

and create outstanding home theatres 

for everyone to enjoy. As a brand trusted 

by users all over the world, XGIMI is 

revolutionising the audiovisual experience. 

This revolution starts by ensuring the 

best user experience for home and 

outdoor projectors through performance 

and intuitiveness. Designed to fit with 

every home decor, XGIMI projectors are 

aesthetically-pleasing as well as userfriendly 

to use and hassle-free to set up. 

This user-oriented attitude has helped 

XGIMI win 44 international awards, 

including the EISA Best Buy Projector 

Award, EISA Best Product Award, CES 

Best Innovation Award, VGP Awards, iF 

Design Awards, Red Dot Design Award, 

and the Good Design Award. 

XGIMI’s priority is to continue to provide 

the best solutions available and never 

settle. With this in mind, the company is 

launching the HORIZON Ultra, the first 

4K long throw projector with Dolby Vision 

and XGIMI's Dual Light Technology. This 

is another product that will contribute to 

bringing users unforgettable audiovisual 

experiences, moving towards XGIMI's 

ultimate goal of becoming the top 

projector brand in the world 


Visit Treedom at IFA and 

redeem your free tree!* 

IFA and Treedom have started the IFA forest with 5,000 trees! 

“Together, let’s 

green the planet!” 


Hall 2.2 Stand: 409 

*first-come, first-served. Once you have redeemed your tree, you’ll receive a photograph and geolocation 

of where your tree is in the world, as well as updates on the project and the impact it’s having on the environment and local community. 


I SPECIAL FEATURE I NOMADIC LIFESTYLE 

I 

ADVERTORIAL 

ADVERTORIAL 

The Float by Mobile Pixels 

gives users maximum screen 

real estate even in the 

smallest work spaces 

Mobile Pixels: 

3 cutting-edge 

monitors at IFA 2023 

As an upcoming leader in the tech industry, Mobile 

Pixels has launched three innovative monitors this year, 

changing the game for digital nomads and professionals 

everywhere. 

© Mobile Pixels 

OpenFit from Shokz: 

unrivalled comfort 

OpenFit uses the open-ear concept Shokz has 

become known for that allows users to enjoy allday 

comfort while listening and remaining open 

to the world around them. OpenFit offers an ultralightweight, 

open-ear construction meaning users 

can hear audio as well as every sound around 

them with crystal clarity. 

OpenFit uses DirectPitch technology to produce 

a fully immersive audio experience for users’ 

favourite songs, podcasts and audiobooks. A 

flexible ear hook design combines stability and 

comfort. Shokz's philosophy is simple: moments 

are precious, you should hear every one of them. 

And with OpenFit you can 

KEY SELLING 

POINTS 

Open-ear design for 

ultimate comfort 

Incredible audio 

experience with powerful 

bass 

Maintain situational 

awareness 


Mobile Pixels is dedicated to 

creating cutting-edge solutions that 

empower professionals and digital 

nomads worldwide, enhancing their 

productivity and convenience. With 

an emphasis on portability, flexibility 

and top-notch performance, Mobile 

Pixels strives to provide the tools 

necessary for individuals to unleash 

their full potential in any workspace. 

Mobile Pixels kicked off the year 2023 

with Geminos, a ground-breaking 

dual 24-inch 1080p FHD stacked 

monitor offering a seamless 10-in- 

1 multi-dock port integration, along 

with a built-in webcam, speakers 

and microphone. What truly sets 

the Geminos apart is its flexibility, 

allowing users to easily adjust the 

height and viewing angle to meet 

their unique needs. 

Building on the success of their 

previous TRIO monitors, Mobile 

Pixels unveiled the new and 

improved TRIO and TRIO MAX. 

Designed to make working with two 

monitors easy, the new TRIO comes 

with two screens already built-in. 

With a profile reduced by 20% and 

weighing a whole pound lighter than 

the previous model, this upgrade 

offers users an effortless plug-andplay 

triple-screen setup, adapted for 

a wide range of needs from gamers 

to professionals and stock traders. 

Most recently, Mobile Pixels launched 

the Float, a groundbreaking laptop 

monitor that defies space limitations. 

The Float allows users to add a 

monitor to the top of their main 

display, maximising screen real 

estate even in the tightest of work 

spaces. With three distinct modes 

- Presentation Mode, Dual Screen 

Mode, and Desktop Mode - the 

Float allows users to customise their 

workspace according to their specific 

requirements 


ADVERTORIAL 

Kodak Flik HD10 Smart Projector: 

seamless streaming 

meets FHD 

projection 

Kodak’s FLIK HD10 Smart Projector 

is designed to offer users a versatile 

viewing experience. With access 

to streaming platforms such as 

Netflix, YouTube, and Amazon Prime 

Video through Android TV apps, the 

projector also comes with a voicepowered 

remote integrated with 

Google Assistant. 

Additionally, it allows both Android 

and iPhone users to connect their 

phones as remotes via the Google TV 

app. The device can project images up 

to 3.810mm in full HD resolution and is 

equipped with dual 5-Watt speakers 


KEY SELLING POINTS 

Direct access to platforms such as 

Netflix, YouTube, and Amazon Prime 

Voice-powered remote with 

Google Assistant integration and 

smartphone connectivity 

FHD resolution and 5-Watt 

speakers 


I SPECIAL FEATURE I ROBOTS I 

ADVERTORIAL 

Aiper at IFA 2023: 

"Bring Vacation Home" 

with time-saving pool 

cleaning robots 

Aiper's pool-cleaning 

robots allow you to 

spend more time 

enjoying your pool 

The House of Robots is 

bringing the future to 

life at IFA 2023 

Manually cleaning your pool can take a lot of time and energy. 

That’s why Aiper invested in R&D to produce products that 

merge technology with innovative design to create more 

imaginative pool cleaning solutions. Best of all, Aiper robots 

are cord- and hassle-free. 

Expanding its portfolio of pool cleaning 

products, Aiper debuts at IFA 2023 its 

first cordless robotic pool skimmer, 

the Surfer S1. Ridding pool surfaces of 

debris, the Surfer S1 is a smart, solarpowered 

robot that provides up to 10 

hours of efficient surface cleaning. 

Added features are available with the 

accompanying free mobile app to 

monitor performance, check battery 

levels, receive alerts, and more. It is 

customisable and you can choose 

from two cleaning modes, including 

automatic or remote cleaning, to 

manually pilot the device via the app 

to target elusive debris. In addition to 

eco-friendly solar charging, the Surfer 

S1 has magnetic charging in the event of 

overcast skies. The Surfer S1 will launch 

in Q1 2024. 

Available now, Aiper will also show 

its Seagull Series line of underwater 

cleaners, including the award-winning 

Seagull Pro and the Seagull Plus and 

Seagull SE. For large pools, the Seagull 

Pro is Aiper's most advanced pool 

floor and wall cleaner with WavePath 

navigation technology and the world’s 

first quad-motor system. Optimised to 

specifically clean pool floors, the Seagull 

Plus is perfect for mid-sized pools, and 

the Seagull SE is designed for smaller 

pools. 

Aiper does all the work so pool owners 

can spend less time cleaning their pool 

and more time enjoying swimming in 

it. With the intent to “Bring Vacation 

Home”, Aiper is inspiring pool owners 

to embrace their vacation mentality by 

turning their backyard into a personal 

oasis with the help of products like the 

Surfer S1 and the Seagull Series 


The robots are coming, and you can get up close and personal 

to find out how their combination of artificial intelligence and 

automation can improve all our lives. 

IFA 2023 invites you to encounter the 

world of robotics with a brand new, 

dedicated area. Under the umbrella 

of the House of Robots, some of the 

world's leading robotics companies are 

presenting their latest developments 

so visitors can experience the cuttingedge 

functionality of robots up close by 

interacting with them. From Desdemona 

and Mirokaï, to RoboSphere and Spot 

the robot dog, there are several to get 

to know. 

The IFA Leaders Summit will also 

focus on this topic in the session "The 

Robot Revolution: How automation 

is revolutionising the way we live and 

work". This will look at the way robots 

and AI are changing the way we use 

new technologies at home and in the 

workplace. Taking to the stage on 

Saturday (2nd September) will be Laura 

Garcia-Caberol, COO of Touchlab; 

Stewart Miller, CEO of the National 

Robotarium; and Jérôme Monceaux, 

Founder and CEO of Enchanted Tools. 

They will speak about how robotics is 

significantly impacting industries such 

as healthcare, automotive, consumer 

goods, and manufacturing. 

Meanwhile, Janet Adams, COO of 

SingularityNET, will deliver a keynote on 

Sunday (3rd September). The disruptive 

technology advocate and expert on 

decentralised AI will talk about the 

importance of artificial intelligence 

for the future of humanity. "The age of 

AI is accelerating rapidly, and so are 

the capabilities of all types of robots, 

including social robots. I can't wait to 

meet all the other robots attending IFA 

2023," says Adams. SingularityNET's 

Desdemona was developed in 

collaboration with Creative Director Ben 

Ditto of the Web3 creative agency Yaya 

Labs. 

The House of Robots is just one of the 

many experiential areas at this year's 

IFA Berlin, with over 2,000 brands 

showcasing their latest innovations 

Robotic hub - Hall 20 


Date: 2 nd September 2023 

Location: Main Stage Hall 21b 

THE ROBOT REVOLUTION: 

HOW AUTOMATION IS 

REVOLUTIONISING THE 

WAY WE LIVE AND WORK 

> 12:50 – 1:25 p.m. 


I SPECIAL FEATURE I IFA NEXT 

I 

ADVERTORIAL 

Korean innovation in 

the spotlight at IFA 2023 

Korea’s small and medium enterprises (SMEs) have been 

active participants in IFA Berlin since 2003 through the Korea 

Pavilion. Up until last year, the pavilion was located in the 

IFA Global Markets section, before making the move to IFA 

Next and focusing on presenting Korean startups. Continuing 

with this strategy, at this year’s event the Korea Pavilion is 

presenting twelve carefully selected startups that have shown 

exceptional potential in the fields of digital health, artificial 

intelligence, IoT, VR/AR/MR, and smart living. 

Pavilion offers a unique opportunity 

to experience cutting-edge Korean 

innovation and get a taste of what the 

Korean technology of tomorrow will 

look like. 

The Korea Pavilion is sponsored by the 

Korean Ministry of SMEs and Startups 

(MSS) and co-organized by the Korea 

Federation of SMEs (KBIZ) and the 

Korea Electronics Association (KEA). 

As leading economic organisations 

in Korea, KBIZ and KEA intend to 

continue to provide their members 

with opportunities to exchange creative 

ideas with international partners. IFA, as 

the world’s largest consumer electronics 

and home appliances trade show, is a 

very important part of this strategy as it 

provides a platform for building a global 

network of innovative minds 


Visitors to the Korea Pavilion can 

discover the original products and 

innovative technologies from these 

twelve startups: Gonggong with their 

sustainable air-cleaner, The K Korea 

Co. Ltd. with their cordless steam mop 

cleaner, Linkface Co., with wearable 

devices based on bio-signal sensors, 

Braintech with their in-vitro diagnostic 

chemical analyser, Becon’s anti hair 

loss solution, Bitsensing’s driving 

solution based on radar technology, 

Shin Dong-A ES with their smart switch 

based on voice recognition, SMT’s 

IoT shower care solution, NdotLight’s 

video information security technology, 

Eoneoms’ web-based 3D design tool, 

KMSPartner’s mini beam projector, 

and Prinker Korea with their digital 

temporary tattoo device. The Korea 


I REGIONAL SPOTLIGHT I KOREA I 

ADVERTORIAL 

The LG Smart Cottage: Inspiring 

sustainable living at IFA 2023 

LG Electronics is introducing the LG Smart Cottage at IFA 

this year, a compact, prefabricated house incorporating LG’s 

cutting-edge heating, ventilation and air conditioning (HVAC) 

and energy solutions, as well as its newest smart home 

appliances and services. 

LG Smart Cottage 

With the Smart Cottage, LG aims to 

promote sustainability through their 

vision of a Better Life for All. The Smart 

Cottage features a two-story, studiostyle 

layout that provides a functional, 

convenient living environment and 

maximum space efficiency. Not only can 

this modular home be easily transported 

to different locations, it also has 

replaceable module components made 

from low-carbon steel materials. 

The LG Smart Cottage is furnished with 

innovative, high-efficiency appliances 

such as the WashTower Compact, 

InstaView Oven, QuadWash dishwasher, 

various built-in kitchen appliances, 

a water purifier and the Therma V 

Monobloc air-to-water heat pump. All 

appliances within the house connect 

seamlessly with LG ThinQ, which means 

users can effortlessly control each 

appliance, manage the entire HVAC 

system and monitor energy storage and 

consumption in real time through the 

LG ThinQ app. 

On its roof, the Smart Cottage has 

4-kilowatt solar panels which connect 

with LG’s Energy Storage System to 

generate as much as 15 kilowatts of 

electricity per day, enough power for 

up to two occupants. Additionally, LG’s 

modular house boasts a built-in electric 

vehicle (EV) charger. 

LG encourages visitors to IFA 2023 to 

explore the Smart Cottage and other 

innovations available on their stand 



STAND OF THE DAY 

Miele 

HALL 2.1 / STAND 101 

"Experience longevity and sustainability at Miele in an authentic and accessible way" 

❶ 

❷ 

❸ 

❹ 

❺ 

Martina Swenson 

Marketing Director, 

Miele Germany 

HERE WE SHOW 

THAT LIVING 

WELL HAS 

NOTHING TO DO WITH 

MAKING SACRIFICES 

AND THAT MIELE 

APPLIANCES 

PROVIDE THE BEST 

POSSIBLE SUPPORT 

FOR COMFORTABLE 

AND CONSIDERATE 

LIVING. CONTINUING 

THE COURSE SET AT 

LAST YEAR’S BOOTH, 

WE ARE PURSUING 

THE APPROACH OF A 

SUSTAINABLE BOOTH 

CONCEPT, USING FOR 

EXAMPLE MODULAR 

SUPERSTRUCTURES 

FOR REUSE. 

❶ KEY FEATURES 

• 300 appliances across 3,000m² in Hall 2.1 

• More than 300 product specialists, 

dealers, technicians and service staff 

• Live cooking with delicious samples 

• The Miele Café comprising 240 seats 

❷ OPEN HOUSE 

Entering the Miele booth, visitors are 

immediately immersed in the Open House 

concept which gives a first glimpse into 

the future with Miele. Physical rooms invite 

visitors to linger, discover, and bring to life 

the world of sustainability at Miele in this 

cosy space which focuses on the effects 

and advantages of sustainable living. 

❸ LAUNDRY CARE PRODUCT 

BOUTIQUE 

A Miele highlight of IFA 2023, here 

visitors can discover Miele's new product 

category – the Aerium Laundry Cabinet. 

Miele says the innovative appliance allows 

customers to refresh or dry all kinds of 

garments with ease, including gentle 

textiles such as leather, silk or wool. There 

is even a hygiene option for the additional 

deactivation of bacteria – without using 

detergent, large volumes of water, or 

detrimentally high temperatures. 

❹ TASTE AND JOY AREA 

Throughout the day, visitors can experience 

how smart applications make life more 

convenient and sustainable with live 

cooking demonstrations featuring the use 

of artificial intelligence at the Taste & Joy 

area. 

❺ FLOOR CARE PRODUCT 

BOUTIQUE 

Miele is also introducing an innovation in 

the field of cordless handsticks, the Duoflex 

HX1 starting at €339. The product appeals 

to new, younger demographics, says 

Miele, adding it is "extremely easy to use 

and maintain". Special features include the 

patent-pending SpeedLock locking system 

and its modern design concept with six 

attractive colour variants. 


WHERE 

TO GO IN 

BERLIN 

© Thomas Keller 

RESTAURANT 

ENJOY PREMIUM BEEF AND SUNSHINE 

AT BRECHTS STEAKHAUS 

If you need a pick-me-up after IFA and love 

home-cooked roast, you'll want to stop by 

Brechts Steakhaus. The modern restaurant in 

the heart of Berlin not only has a phenomenal 

view of the Spree river, but its high-quality 

delicacies make it truly unforgettable. Spare 

ribs, tartare, fillets and the house speciality - 

dry aged steak - are carefully prepared. The 

meat comes from trustworthy suppliers the 

restaurant has worked with for many years and 

is expertly processed in Brechts Steakhaus’ 

own cutting kitchen. But you don’t have to be a 

carnivore to appreciate the restaurant, there is 

also a wide range of dishes for vegetarians and 

seafood lovers including vegan duck breast, 

tender salmon fillets and summer salads. 

BRECHTS STEAKHAUS 

Schiffbauerdamm 7 

S + U Friedrichstrasse 

brechts.de 

BRASSERIE 

A SLICE OF FRANCE IN BERLIN 

Visitors to IFA can find a relaxing end to the 

day at the Ganymed Brasserie. Located in 

the heart of Berlin, between the government 

district and Friedrichstraße, this historically 

significant restaurant treats its guests to a 

wonderful view of the Spree river. The cosy 

terrace invites patrons to linger and enjoy the 

last days of late summer, but the atmosphere 

is not the only thing that makes this French 

brasserie unique. From monkfish and sole 

to lobster and crawfish to beef fillet, rack of 

lamb and corn-fed chicken, the brasserie 

offers 120 seats and the “vive la France” 

feeling in a Belle Epoque style. 

© Selina Schrader 

GANYMED 

Schiffbauerdamm 5 

10117 Berlin 

S + U Berlin 

Friedrichstrasse 

ganymed-brasserie.de 

© Bernhard Ludewig 

MUSIC 

BERLIN'S SYMPHONY OF INNOVATION: 

THE CONTEMPORARY MUSIC 

MONTH 

©Joanna Wizmur 

CULTURAL 

FROM TECH TO TEXT: A SEAMLESS 

TRANSITION FROM IFA TO THE 

INTERNATIONAL LITERATURE FESTIVAL 

For those who plan to stay on some days 

after the IFA show, Berlin has another cultural 

treat in store. Just as the tech buzz of IFA 

winds down on 5th September, the city gears 

up to celebrate the written word with the 

23rd International Literature Festival Berlin 

(ilb) starting 6th September at the Haus der 

Berliner Festspiele. 

This ten-day literary extravaganza promises 

intimate encounters with international 

authors, diverse readings, and thoughtprovoking 

discussions. Whether you're a 

bookworm or just looking for some cultural 

immersion, the ilb offers a unique blend of 

literary sessions. 

INTERNATIONAL LITERATURE 

FESTIVAL BERLIN (ilb) 

Haus der Berliner Festspiele 

Schaperstraße 24, 10719 Berlin 

U Augsburger Straße 

literaturfestival.com/en/ 

Berlin, a city renowned for its rich history 

and vibrant culture, is kicking off the 

"Contemporary Music Month #7" today. 

This month-long celebration promises a 

diverse array of musical events spread 

across 45 venues, showcasing the best of 

Berlin's contemporary music scene. 

The city's commitment to promoting 

contemporary music is illustrated by the 

variety of events, with over 90 scheduled 

throughout the month. From fans of 

established ensembles performing in 

grand concert halls to those eager to 

discover newcomers in intimate club 

settings, there's something for everyone. 

CONTEMPORARY MUSIC 

MONTH #7 

Various locations across Berlin 

For more details and the full programme, 

visitberlin.de/en 


HALL 4.1 - STAND 101 


HALL 1.1 - STAND 101 HALL 1.1- STAND 104 


HALL 3.1- STAND 101 

HALL6.1 - STAND 104 

HALL 7.1 - STAND B303 

HALL 4.1 - STAND 215 HALL 6.1 - STAND 201 




HALL 6.2 - STAND A103 

HALL 6.2 - STAND A201

HALL 21 - STAND 101 




City Cube - STAND CCA-315 



HALL 7.1 - STAND C610 




HALL 5.2 - STAND A206 


HALL 25 - STAND 150 A-K 

HALL 6.2 - STAND A114 HALL 4.2 - STAND 101 




City Cube - STAND CCA-309 


HALL 6.2- STAND B307 




HALL 1.2- STAND 121 





hub 27 - STAND 1150 hub 27 - STAND 563 

IFA INTERNATIONAL • HALL PLAN 2023

IFA INTERNATIONAL 2023 - DAY 1 EDITION

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