SPRING 2024 Catalog - Haus of Grey

our story
As a former NCAA All-American and professional golfer, Travis Johnson traveled the world competing
against many of today’s PGA and European Tour players. During that time he became obsessed with
perfecting every aspect of his game, from fitness to the swing, to his mental game, to the way he traveled,
guaranteeing that not a single component would be overlooked.
It was in 2006 when Travis realized there was one area of the game that was out of his control, that being
the sportswear offerings available at that time from the lackluster brands surrounding the game and
apparel industry. He and his peers alike found it next to impossible to find a brand that they identified
with, nor could they find apparel with proper fabrics, fashion fits, or functionality all combined in one.
Therein lays the bridge that redirected Travis’ career, and the original seed that birthed his first brand.
Headed by the former professional turned entrepreneur, Travis sets out once again to capture culture by
design while promoting community through brand.
our purpose
FABRIC
Blended materials to achieve a
proper balance between performance,
comfort, and aesthetic
FASHION
Modern styling that transitions
unnoticeably throughout one’s
daily activities
FIT
Contemporary fits built for a wide
range of active body types
FUNCTION
Unique product features designed
for enhanced usability
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