Tackle Trade World - September 2023

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Was EFTTEX 2023 in 

Hungary a hit or a miss? 

PAGE 18 

ICAST TRIUMPH 

What happened at the 

world’s largest fishing 

trade show? 

PAGE 26 

SHOWS BRING 

FEEL-GOOD FACTOR 

BACK TO INDUSTRY 

The first two major 

international trade 

shows of the year have 

buoyed the tackle industry and 

have been seen as a sign of 

future growth in the sport. 

Despite longstanding 

concerns over the number of 

exhibitors and visitors alike, the 

returning EFTTEX 2023 in 

Budapest in June is said to have 

generated a positive atmosphere 

and encouraged strong 

networking. 

Hot on its heels was ICAST 

2023, staged once again in 

Orlando, Florida, which was 

hailed as a rousing success with 

increased exhibitors and more 

international visitors than ever. 

It has raised hopes that 

these signal continued growth 

in recreational fishing, despite 

concerns about a flat market in 

many territories. 

In Budapest, HungExpo 

welcomed more than 1,600 

visitors over the three-day event, 

including 457 retailers and 

686 wholesalers along with 53 

agents. 

The NEXT Group’s Sara 

Ballotta, a regular exhibitor over 

many years, said: “EFTTEX 

was a great success because 

I was able to meet many of 

my customers that I hadn’t seen 

for many years due to the Covid 

lockdown. We also made a lot 

of new contacts. Participating 

in EFTTEX in Budapest filled 

me with new energy and a lot 

of optimism. So I consider 

the result, on balance, to be 

absolutely positive.” 

Nigel May from UK tackle 

accessory firm Dinsmores added: 

“We met most of the people 

involved in our export network 

at this show, and we get to see 

the customers face to face, which 

for a business like ours is very 

cost-effective.” 

Over in Florida the following 

month, ICAST attracted 

13,346 attendees from every US 

state not to mention 80 other 

countries including Singapore, 

Peru, Japan and Australia, with 

633 exhibitors setting up booths. 

Blake Swango, vice-president 

of trade show and membership 

at the American Sportfishing 

Association, which organises the 

event, revealed: “This is one of 

the most impressive shows we 

have had since I’ve been here. 

The booth spaces are bigger, 

better and more impressive each 

year and I think this is probably 

the most beautiful show that I 

have worked on.” 

It also grew by courting 

the fly fishing industry with 

its dedicated section which 

included the ICAST Fly 

Shop outfitters concept, not 

to mention the FLYCASTing 

pond where buyers could try out 

the latest rods, reels and lines. 

• Continued on page 10 

S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y 

PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

SEPTEMBER 

2023 

TackleTrade 


EDITORIAL 

Editor: 

John Hunter 

POSITIVITY AS 

THE TRADE COMES 

TOGETHER 

06 

+44 7990 542958 

john.hunter@dhpub.co.uk 

A journalist all his life and with 20-plus years 

of international business magazine experience, 

John was the founding editor of TTW and has 

now returned to the helm. He has helped 

many brands launch and grow over the years 

through B2B publications and via his own 

consultancy business. 

ADVERTISING 

North America: 

Bart Manganiello 

+1 914 722 7601 

bartalm@optonline.net 

For over 38 years, Bart has been working with 

trade magazines, 34 in the tackle industry. 

Since 2001, he has been TTW’s North American 

Director, providing the best communication 

programs to companies, helping them connect 

with current and prospective trade partners 

around the world. 

Rest Of The World: 

Guido Knegt 

+39 3475036436 

guido.knegt@dhpub.co.uk 

A born and bred Dutchman, he spent five 

years travelling the world as a scuba-diving 

instructor and English teacher before settling 

down in Sardinia. Guido previously worked for 

TTW between 2014 and 2017. 

China: Robert Li 

Li Ziwei 

+86 13451914155 

robert.li365@gmail.com 

Li Ziwei (Robert) has been working as news 

editor for over 20 years. He founded the most 

influential Chinese fishing forum in the Straits 

and successfully organised many industry 

events. His love for culture and tourism has led 

him to devote his entire life to the exchanges 

between China and southeast Asia. 

Magazine Manager 

Justin Fox 

+44 7813 327966 

justin.fox@dhpub.co.uk 

A hugely experienced communicator with 

more than 20 years at parent company DHP, 

Justin knows what it takes to grow brands 

and businesses across the tackle sector. 

Sub Editor: David Haynes 

Art Editor: Paul Evans 

Editorial Design: Brad Sharp 

DHP LTD 

Editorial, administration, subscriptions and 

accounts to: DHP Ltd, 1st Floor, Nene House, 

Sopwith Way, Daventry, NN11 8EA, UK 


Iappreciate I was writing this just a 

day after the end of ICAST 2023 

and that that was a long time ago 

now but I really hope the positive 

vibes from the Orlando show continue 

to radiate. 

Certainly, there were plenty of 

discussions on the show floor in 

mid-July about the parlous state 

of the industry – the arrival of late 

stock, retailers with bulging shelves 

and storerooms, a slowdown in angler 

numbers and a reluctance on their part 

to spend too much money given the 

current high cost of living. 

And yet, for all that, there were 

abundant smiles throughout the 

Orange County Convention Center. 

Gone were the previous two years’ 

caution surrounding Covid-19 and its 

effects on in-person events as visitors 

from around 80 countries – including 

a smattering of us from the UK and 

Europe – found their way to Orlando. 

There were Australian, Japanese, 

Chinese, Korean, Singapore, Ukrainian, 

Lithuanian, Italian and Danish accents 

– among many others – mingling with 

the more usual American and Central 

American tongues. 

It really did feel like an international 

show, which is as it should be given 

this is the biggest sportfishing show 

in the world. For all that, I am still 

amazed that more ‘foreigners’ don’t 

make the trip over. 

With uncertainty over the future 

of EFTTEX, this is THE most 

consistent of trade shows and, while 

3,511 

6,466 

one could argue it is somewhat bassfishing 

biased given the popularity 

of the species across this part of the 

world, there’s a great mix of disciplines 

represented in the gear. 

With the addition of more fly 

fishing this year – in response to 

the changes with the former IFTD 

show – it broadened the mix still 

further, although, again, I was perhaps 

expecting more. 

But what ICAST (and EFTTEX 

before it) proved was that ours is 

an industry that thrives on personal 

relationships, a hands-on approach to 

our products and the social networking 

power of a Happy Hour or two! 

Few industries are as warm and 

welcoming as the tackle industry, 

which is why everyone who organises 

a trade event – in any shape or form – 

deserves our support. 

So let’s celebrate the positive vibe 

coming from EFTTEX and ICAST 

and, for those where it’s relevant, 

let’s look forward to the AFFTA 

Confluence and then towards 

ChinaFish and beyond. 

Successful events and, by extension, 

a successful industry, don’t happen by 

themselves. 

Of course there are external forces at 

play – and when haven’t there been? 

But positivity breeds positivity, so 

we really can control what happens 

next. 

John Hunter 

Editor

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?

SEPTEMBER 

2023 

18 

Contents 

10 NEWS 

Rapala increases its stake in 13 Fishing, 

Simms unveils its new president, G Loomis 

reveals a direct-to-consumer channel and 

Fin Rage acquires Goldfish lures. 

42 SHOP WINDOW 

We have some suggestions for the latest 

gear you could stock to help customers 

stay protected from the elements while 

fishing. 

Roberts from 

Topwater Lures has 

some answers… 

26 

18 EFTTEX EXCEEDS EXPECTATIONS 

The months leading up to EFTTEX 2023 

in Budapest were full of hesitation and 

uncertainty but it seems the organisers got 

plenty right. 

24 BIO AND LINE PIONEER CLEANS UP 

Italian line maker Plastools and its latest 

biodegradable packaging swept away the 

opposition at EFTTEX 2023’s awards. 

26 ICAST IS BACK IN BUSINESS 

With a swathe of international exhibitors 

and visitors, thousands of new products 

and a real buzz on the show floor, ICAST 

2023 delighted many. We have a full report. 

34 FISHBITES WILL GIVE YOU A FIGHT 

Since 1999, Carr Specialty Baits has been 

revolutionising the industry with its 

Fishbites bait brand and, now, its Fight 

Club lures. 

35 ROD HANDLE BEATS TACKLE TO 

HONOURS 

American Tackle Company went to ICAST 

2023 with one goal in mind – to change 

the perception of rod handles. The Tsuka 2 

did not disappoint. 

36 FISH MONKEY REVEALS ITS COLOURS 

Based on the incredible success of the 

Stubby Guide Glove, Fish Monkey debuted 

this best-seller in a brand-new colour 

pattern at ICAST 2023. 

38 CLIMATE CONTROL FROM WILEY X 

Anglers and watersports enthusiasts need 

look no further than the Climate Control 

performance sunglasses from Wiley X. 

40 SPOTLIGHT ON… CLOTHING 

Good clothing and apparel will allow you 

to stay on the water longer, no matter what 

the conditions. 

08 www.tackletradeworld.com 

44 NRS GETS ON BOARD WITH CRAFT 

NRS has used its expertise to expand its 

line of personal watercraft purpose-built 

for anglers, introducing the Riffle Fishing 

Packraft in 2024. 

46 SIMMS CELEBRATES ONCE AGAIN AT 

ICAST 

Simms Fishing Products took the stage at 

ICAST 2023 to accept two awards, for the 

G4Z Stockingfoot Wader and Flyweight 

Vest Pack. 

48 DOING BUSINESS WITH… JAPAN 

Widely regarded as home to high-end 

tackle and major global brands, plus vast 

fishing opportunities and a strong market, 

Japan is central to our industry. 

52 PANTHER MARTIN CASTS 74 LURES 

FOR 2024 

The 2024 fishing season will continue to 

make Panther Martin fans happy and reel 

in additional fans with 74 new lures. 

54 MAKING CONTACT 

More products from global suppliers that 

will be worth adding to your outlet’s 

shelves over the coming months. 

56 ENERGOFISH – DEVOTED TO FISHING 

Energofish has become one of the largest 

tackle manufacturers and distributors in 

Eastern Europe. Prior to EFTTEX 2023 in 

Budapest, TTW met the team. 

58 GREAT LAKES FINESSES MAKES A 

SPLASH 

Pradco Outdoor Brands’ latest acquisition, 

Great Lakes Finesse, enjoyed a positive 

response from buyers at ICAST 2023. 

60 WHAT LURE COLOUR TO CHOOSE? 

It’s the question that runs through every 

lure angler’s mind before casting. Nick 

64 GETTING TO GRIPS WITH 

MORE 

Tunisian manufacturer MORE 

(Mediterranean Outdoor 

Recreational Equipment) has 

established itself as a renowned 

specialist in carbon grip systems. 

70 DEÁKY – A DEDICATED FAMILY 

BUSINESS 

With almost 40 years’ experience in 

supplying the global tackle market with 

accessories, Deáky Fishing Tackle has 

become a valued partner. 

72 FLY FISHING SHOWS TO SPAN THE 

UNITED STATES IN 2024 

There seems to be more of a clamour 

than ever for the US Fly Fishing Shows 

scheduled for next year, as they will spread 

throughout the USA. 

73 ZENAQ RACING LEADS THE WAY 

Japanese saltwater fishing brand ZENAQ’s 

Racing concept is at the cutting edge. Its 

Type R inherits this spirit with outstanding 

performance. 

74 MATERIAL SUCCESS FOR HARELINE 

Hareline Dubbin is widely recognised as a 

US fly-tying materials specialist, thanks to 

its distinctive rabbit logo and wide product 

range. 

76 SEVIIN NOT MAKING UP THE 

NUMBERS 

SEVIIN’s GF baitcasting reels deliver an 

optimal balance of castability, smoothness, 

and comfort and are available in six models. 

78 CARP EXPERT SEEDS BAIT IDEAS 

Different boiled seeds are essential 

groundbait for anglers. The Carp Expert 

range has put plenty into the mix for every 

angler to discover. 

38

Super 

Heat Dissipation 

 

 

 

Super 

Low-Friction 

Super 

Hardness 

Super 

Lightness

Shows bring feel-good 

factor back to industry 

• Continued from page 3 

The end of September will also 

see the American Fly Fishing 

Trade Association’s brand-new 

Confluence event in Salt Lake 

City, Utah, USA, bringing 

together the industry for an 

event incorporating advice and 

information, networking and new 

gear. 

AFFTA’S executive director, 

Lucas Bissett, said: “How 

we do business, how we stay 

connected and how we see 

the future of fly fishing is an 

ongoing conversation among 

our members. The Confluence 

gives us the opportunity to bring 

all segments of the industry 

together to have that discussion 

and showcase all the brands that 

make fly fishing a great industry.” 

Meanwhile, one of the 

oldest-established international 

shows, ChinaFish, will return in 

February 2024, after several years’ 

break forced by the Covid-19 

pandemic. 

Registration is open and you 

can expect around 500 exhibitors 

and roughly 1,500 international 

buyers from 80 countries to 

descend on the New China 

International Exhibition Center 

in Beijing. 

Halco unveils third 

party warehouse 

to service USA 

Academy Sports 

ventures into Virginia 

Australian lure manufacturer Halco has opened a thirdparty 

warehouse in Dallas, Texas to better service its US 

customers. 

The warehouse will hold a range of its fastest moving 

lines, allowing the brand to provide faster service to its 

key distributors, Big Rock Sports and Farris Brothers 

as well as serving others who were previously unable to 

access the product. 

Halco’s sales and marketing manager, Tim Carter, 

told TTW: “Because of the way things used to work, 

distributors would wait for stocks to become depleted 

before placing orders, along with lead time requirements 

which meant that sometimes they were out of stock of 

these fast-moving or volume lures. 

“Having a warehouse in the US now means we can 

service everyone much faster and our distributors will 

hopefully never run out of stock again. 

“Of course, it also means we can look after sponsored 

anglers, operations and influencers in a timely manner as 

well. We see it as a real game-changer.” 

www.halcotackle.com 


‘Fun For All’ will open its second 

location in Virginia this autumn. 

Sited in Fredericksburg, the store 

will cover more than 77,000 sq 

ft. Academy plans to continue its 

expansion efforts with the goal of 

opening between 13 and 15 stores this 

year, and a total of 120 to 140 new 

stores by the end of 2027. 

The latest location will carry a 

wide array of products for customers 

to choose from to kick-start their 

fun, including key brands such as 

Nike, Adidas, The North Face, Under 

Armour, Columbia, YETI, Shimano 

and many more. 

It will also continue to offer its 

everyday value exclusive, private label 

brands such as Magellan Outdoors, 

Freely, ROW, BCG, H2OX, Mosaic, 

O’Rageous, and Redfield, which 

cover outdoor apparel and equipment, 

women’s and men’s apparel, workout 

attire, fishing equipment, water gear 

and hunting accessories, respectively. 

Sam Johnson, Academy’s executive 

vice-president of retail operations, 

said: “We are excited to be a new 

destination for the Fredericksburg 

community to find everything they 

need to pursue their sports and 

outdoors passions. 

“Whether you are cheering on 

[your team], gearing up to fish the 

Rappahannock River, or playing 

a soccer game, Academy Sports + 

Outdoors is here to help you have fun 

out there.”

Rapala increases 

stake in 13 Fishing 

FOAMANIZERS 

Rapala VMC Corporation 

and James Coble, current 

majority shareholder of 

DQC International, which 

manufactures and markets 13 

Fishing rods and reels, have 

agreed that Rapala VMC will 

increase its ownership of the 

Florida-based company to 60 

per cent. 

Rapala VMC introduced 13 

Fishing freshwater, saltwater 

and hardwater (ice fishing) rods 

and reels to markets outside the 

United States following the 49 

per cent acquisition of DQC 

International in 2019. Rapala 

VMC will continue to invest 

in the marketing and product 

development of the 13 Fishing 

brand with the plan of building 

brand loyalty for it among 

retailers and consumers around 

the world, including the United 

States. 

Under the agreement, 

Coble will maintain a 40 per 

cent stake and continue as 

13 Fishing’s Chief Executive 

Officer with a key emphasis on 

building the brand and driving 

innovative products into the 

worldwide market. 

The amalgamation of 13 

Fishing’s and Rapala’s product 

ranges will maximise mutually 

beneficial distribution and 

operative synergies. 

DQC International 

Corporation president James 

Coble said: “Rapala is one of 

the largest players worldwide in 

our industry. Where 13 Fishing 

excels in branding, product 

development and innovation, 

Rapala excels in driving 

operations and sales. 

“Joining forces in the US 

and leveraging Rapala’s vast 

knowledge and customer base 

will allow 13 Fishing to rapidly 

accelerate growth in the US 

market.” 

Lars Ollberg, president 

and CEO of Rapala VMC 

Corporation, added: “For 

almost four years we have been 

selling 13 Fishing products 

outside the United States. Now 

is the time to join forces in the 

US, in which market Rapala’s 

operational excellence will truly 

accelerate the growth of the 13 

Fishing brand.” 

“13 Fishing already has a 

proven record of building a 

dynamic brand and developing 

innovative products. It has 

managed to successfully wedge 

itself into the world’s most 

competitive fishing tackle 

market in a relatively short 

time. 

“We are confident that 

combining our industry 

knowledge, industry-leading 

global distribution network, 

and understanding of the 

various fishing tackle markets 

with James Coble and his 

team’s agility, innovation, and 

other capabilities, we can grow 

13 Fishing into a worldwide 

rod and reel player. 

“I have full confidence in 

the partnership with James 

Coble and 13 Fishing, which 

will grow as a core brand of the 

Rapala family of high quality 

fishing brands.” 

We currently offer 16 Foamanizer 

options, all of which have been designed 

to adjust to any fly tyer's workspace. 

Over 13,000+ 

products available 

for your fly tying 

department

G LOOMIS REVEALS DIRECT- 

TO-CONSUMER PLAN 

High-end global tackle brand G Loomis 

has launched a direct-to-consumer 

(D2C) channel in North America for its 

conventional range of rods. 

The company says it wants to improve 

the shopping experience for anglers while 

expanding product research and sales 

opportunities at the same time. It said 

that changing shopping behaviour and the 

chance to build a seamless customer-brand 

connection were behind the move. 

More and more anglers want uninhibited 

access to information as they research and 

compare fishing equipment online before 

making a purchase decision. 

To meet these evolving trends, G 

Loomis says it understands the importance 

of establishing a direct connection with its 

customers, thus providing a comprehensive 

brand experience. 

However, in a bid to keep its dealer 

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www.anglersresource.net 

network onside, it has partnered with 

e-commerce platform locally.com, to 

ensure retailers remain a vital step in 

anglers’ online shopping journeys. 

Authorised dealers will be able to get 

involved in the D2C channel, unlocking 

the full potential of the brand’s entire 

customer base while maximising sales 

opportunities. They will be able to share 

their inventory, manage listings and 

promote events, all through the G Loomis 

website. In essence, anglers will be able to 

order online and pick up their purchases 

in store. 

Dave Pfeiffer, Shimano North America 

Fishing president, said: “Our dealer 

network has always been a top priority and 

we firmly believe that this new direct-toconsumer 

channel will complement their 

existing efforts. 

“We are providing our dealers an 

additional avenue to connect with anglers 

and showcase our exceptional fishing 

tackle. This partnership bridges the gap 

between physical retail and e-commerce, 

ultimately driving mutual success for both 

G Loomis and our valued retailers.” 

Industry veteran 

signs with Fly 

Fishing Show 

Rob Parkins, who has 

more than 20 years’ 

industry experience 

as a manufacturers’ 

representative, fishing 

guide and retail fly shop 

manager, has joined the 

Fly Fishing Show staff. 

Most recently he 

worked with Backcountry 

Hunters & Anglers as 

its Public Waters Access 

Coordinator. He is a 

former board member and treasurer of the Fly Fishing Trade 

Association and currently sits on the board of his local Trout 

Unlimited chapter in Teton Village, Idaho. 

Ben Furimsky, president and CEO of the nationwide event, 

said Rob first attended the Fly Fishing Show in 1997 as a 

consumer and has since been part of the shows as a fly tier, 

exhibitor and presenter at most venues. 

He will work to help current and future exhibitors maximise 

their business potential at the seven shows across the United 

States and will be actively working on site at the live events. 

www.flyfishingshow.com 

www.gloomis.com 

Thread ad for TTW.indd 1 

5/9/22 9:41 AM

VISTA OUTDOOR APPOINTS 

SIMMS PRESIDENT 

Vista Outdoor, the parent 

company of 41 key brands 

in the sporting and outdoor 

products sector, has appointed 

Jordan Judd as president 

of its Bozeman, Montanabased 

brand Simms Fishing 

Products, effective from 

August 1st. 

Judd joins Simms from 

Salomon North America, the 

outdoor footwear, apparel and 

winter sports equipment brand 

owned and operated by Amer 

Sports, where he had served as 

president and general manager 

since early 2020. 

In that role, he was 

responsible for all aspects of 

Salomon’s business in North 

America, including strategic 

planning, omnichannel sales 

and channel management, 

marketing, merchandising, 

financial planning, P&L 

management and human 

resources. 

Gary McArthur, interim 

CEO at Vista Outdoor, said: 

“Based on his vast experience, 

unique understanding of a 

brand’s entire operations and 

track record of driving growth, 

Jordan is an ideal person to 

lead Simms Fishing Products, 

the anchor of our company’s 

new fishing platform. 

“He is a proven business 

leader whose success at 

Salomon should quickly and 

easily translate to Simms, 

another legacy outdoor brand. 

We welcome Jordan to the 

Vista Outdoor family, and 

we look forward to working 

with him as Simms unlocks 

its fullest potential, reaches 

new heights in its product 

categories and creates even 

more separation from the 

competition.” 

Since joining Amer Sports 

in 2007, Judd has held 

numerous positions in sales, 

product and marketing for 

both the parent company 

and several of its outdoor 

brands. That business acumen, 

coupled with Judd’s passion 

Jordan Judd 

for fishing as a lifelong 

angler, helped him stand 

out as the top candidate 

for this important position 

with Simms, the major 

manufacturer of waders, 

outerwear and technical 

fishing apparel and accessories. 

He said: “I am honoured 

and excited to join Simms 

Fishing Products for many 

reasons. One, the brand’s 

talented and dedicated 

employees have created a 

culture and product line that 

are the envy of the outdoors. I 

can’t wait to join them and get 

to work. 

“Two, the Simms brand is 

renowned for its innovation 

and quality. Go to any fishing 

community in the world and 

the anglers there will tell you 

Simms is the sport’s gold 

standard. 

“And three, Simms’ focus on 

reshaping the future of fishing 

by protecting our waters and 

building a welcoming and 

diverse angling community 

is the model for stewardship, 

sustainability and inclusion. 

I’m proud to become part of 

that mission.” 

Jordan is a lifelong angler 

and a staunch supporter 

of conservation and 

environmental stewardship. 

He is directly involved 

with several non-profit 

organisations that work to 

increase access to the outdoors 

for everyone, a key component 

of Simms’ mission in its 

hometown of Bozeman and 

wherever people fish. 

www.simmsfishing.com

CHANGES AT THE TOP FOR 

FISHING TACKLE RETAILER 

US-based industry 

magazine Fishing Tackle 

Retailer has a new owner, 

with Brian Thurston and 

Carlton Veirs selling up 

to business leader and 

outdoor enthusiast Angie 

Thompson, after 15 years. 

The move also means 

that Ken Duke, managing 

editor for almost nine years, 

has departed the business. 

Angie has acquired 

both Fishing Tackle 

Retailer and the regular-enews 

magazine The Fishing 

Ken Duke 

Wire. The purchase marks 

a significant move by Thompson to 

create new opportunities for growth and 

innovation in the fishing space. 

With over three decades working in 

the fishing media industry and a wide 

range of roles under her belt, Thompson 

has a 360-degree perspective and indepth 

understanding of the recreational 

fishing business as well as the needs of 

its retailers, manufacturers, wholesalers, 

distributors and consumers. 

She said: “I couldn’t be more excited 

to take the helm. I’m honoured to 

assume responsibility for a 45-yearold 

brand and I’m serious about the 

stewardship of the title. Tackle shops are 

the lifeblood of this huge and important 

fishing industry and by God’s grace, I 

Anglie Thompson 

will use creative content and storytelling 

to inspire and educate consumers in 

support of the fishing business.” 

Brian added: “Co-owning Fishing 

Tackle Retailer and The Fishing Wire 

has without a doubt been the most 

exciting and rewarding period of my 

40-plus years in this industry. Due 

to the outstanding work of our staff, 

the properties continue to be such an 

integral part of the business-to-business 

communication that impacts retailers, 

wholesalers, distributors and our 

industry partners who have played such 

an important role in our success. 

“I will miss being a part of this 

wonderful family, but it is time to pass 

the reins. I can’t think of a more capable 

person than Angie 

Thompson to take these 

properties to new levels 

and serve the needs of 

our partners. It’s been a 

great ride!” 

Meanwhile, departing 

managing editor Ken 

Duke commented: “It’s 

a job I’ve enjoyed for 

nearly nine years, but 

it’s time to move on to 

something else, and as 

much as I feel the pangs 

of leaving, I’m even 

more excited about the 

prospects of something 

new. 

“The team that I worked with to 

put the magazine together and oversee 

the efforts to maintain and advance 

all the moving parts of FTR was and 

is extremely talented, enormously 

thoughtful and relentlessly professional. 

“The new publisher, Angie Thompson, 

is a long-time industry professional with 

a diverse and impressive résumé. She 

will lead a terrific team that I’ve had 

the pleasure to work with for nearly a 

decade. 

“I am not leaving the industry, just 

changing focus. I expect you’ll be 

hearing from me as I write, record, 

consult and find other ways to 

contribute to the sport we love.” 

Fin Rage Tackle acquires a Goldfish 

Fin Rage Tackle LLC has 

acquired the iconic fishing 

lure brand, Al’s Goldfish Lure 

Company. Both companies are 

based in the USA. 

Former owners, Jeff and 

Mandy DeBuigne, owned and 

operated Al’s Goldfish since 

2018. Jeff was recently offered 

a job that he could not pass up 

and they decided to transition 

the ownership of this popular 

fishing brand to a new owner 

so it could continue to grow. 

Mandy said: “Selling Al’s 

is bittersweet for us because 

we love Al’s products and 

the company’s history of 

American manufacturing. 

We will always be Al’s true 

believers, along with many 

other anglers who cherish 

their Goldfish. 

“We know Paul Check, 

owner of Fin Rage Tackle, will 

do great things with his vision 

and goals for growing and 

expanding the brand. We will 

always support Al’s and are 

very excited for Paul and the 

company’s future.” 

Fin Rage Tackle is poised to 

build upon the rich history of 

Al’s Goldfish Lure Company 

by expanding the reach of the 

products into the Midwest. 

Paul Check added: “We 

are excited to acquire such an 

iconic fishing lure brand with 

a long history of catching 

fish all over the world. We 

will continue to build upon 

the momentum that Jeff 

and Mandy have built in the 

Northeast by bringing more 

options and colours for the 

variety of fish in the Midwest 

as well as saltwater baits.” 

Financial terms of the 

transaction were not disclosed. 

The company will be relocated 

to Wisconsin later this 

summer. 

www.alsgoldfish.com 

14 www.tackletradeworld.com

KEY MEN REACH TOP OF 

BIG ROCK 

US outdoor sporting goods distributor Big 

Rock Sports has made a number of key 

appointments to strengthen its business, 

including president and chief operating 

officer. 

Brian Phillips, who rose through the 

ranks since joining as director of national 

accounts in 2010, has been promoted 

to president, leading all aspects of the 

business. 

Most recently, as the senior vice president 

of sales and merchandising, he consistently 

delivered outstanding results, driving 

revenue growth and fostering strong 

customer and vendor-partner relationships. 

Mark Charnot, who was previously 

vice president of operations, becomes 

chief operating officer (COO), assuming 

responsibility for leading the operations, 

supply chain, human resources and demand 

planning initiatives. He joined Big Rock in 

2018. 

Ed Small, CEO at Big Rock Sports and 

parent company Peak Global Holdings, 

said: “Brian’s promotion is a testament 

to his exceptional leadership skills, vast 

industry knowledge and proven ability to 

drive business growth. 

“Throughout his 13 years with Big Rock 

Sports, Brian has continuously displayed 

a passion for innovation and a pursuit of 

excellence. With Brian as president, Big 

Rock Sports is well-positioned to capitalise 

on emerging opportunities and further 

solidify our position as the premier sporting 

goods distributor in North America.” 

He added: “Mark’s promotion to COO 

Brad McNutt 

Mark Charnot 

is evidence of his leadership, expertise 

in distribution and logistics and agility 

to support the sales of our business and 

brands. Mark has demonstrated a proactive 

approach for solving issues and a relentless 

pursuit of service excellence for our 

customers.” 

Brad McNutt, who started at Big Rock 

as national accounts manager in 2008, 

becomes vice president of sales – dealer 

channel. 

Brian Phillips 

Ryan Link 

With 25 years of industry experience, 

Brad’s career began at Shakespeare Fishing 

Tackle. 

Ryan Link is named as vice president of 

merchandising. He joined Big Rock Sports 

in 2013 and has held leadership roles in 

national account sales and merchandising, 

most recently serving as merchandising 

director for the US distribution market. 

BigRockSports.com 

Leading the industry in 

service and solutions 

Rob Frichette 

Customised service is at the 

core of Mud Hole Custom 

Tackle’s wholesale team, with 

each wholesale partner having 

unique needs, customers and 

business strategies. 

Rob Frichette, senior 

wholesale representative at Mud 

Hole, is a leader in providing 

business solutions for his 

customers, with the highest level 

of customer service available in 

the rod building industry. 

An avid angler and expert 

rod builder himself, Rob keeps 

track of industry trends, knows 

the ins and outs of Mud Hole 

operations and product offerings 

and provides tailored service 

to help his wholesale partners 

grow their businesses. 

Contact Rob at +1 866- 

790-RODS, ext. 126 to start 

building your business today! 


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FEATURE 

EFTTEX 2023 EXCEEDED 

EXPECTATIONS FOR MANY 

The months leading up to EFTTEX 2023 in Budapest were full of hesitation and uncertainty 

regarding the added value and usefulness of the trade show that was last held four years 

ago. But, as TTW’s Guido Knegt reports, it exceeded expectations. 

There were undoubted concerns 

about what the European Fishing 

Trade Exhibition (EFFTEX) 

2023 may look and feel like, given it had 

been four long years since it was last 

staged, and even more so considering 

it was being organised by a third party 

from within the trade rather than by 

EFTTEX’s owners, the European Fishing 

Tackle Trade Association. 

However, in the weeks leading up 

to the show, the number of exhibitors 


increased noticeably and, on paper at 

least, the show began to look like the “old 

one”. 

The first day on the floor was a bit 

like the first day back in school: you’re 

not sure where to sit and who to talk 

to. But seeing the number of exhibitors, 

visitors and professional set-up that 

the organising team from Energofish 

managed to bring along, made the overall 

feeling change from hesitant to very 

positive. 

At the end of the first day the floor 

was buzzing. More than expected visitors, 

unexpected exhibitors and many deals 

made contributed to a massive sigh of 

relieve and regained trust in the show’s 

added value. 

Istvan Pal and his team could breathe 

again and must have had bruised backs 

from all the complimentary backslapping 

they received at the end of the first day. 

The dinner and awards ceremony at the 

end of the second day were as jolly and

EFTTEX 2023 

FEATURE 

important as ever. 

Contestants were proud of their awards, 

the national gypsy band lightened the 

mood and the speeches and the open bar 

afterwards made everyone start the last 

day of the show with new connections 

and great stories to share on their social 

media accounts. 

Meanwhile, European Fishing Tackle 

Trade Association (EFTTA) board 

member Gerard Bakkenes made a speech 

underlining the importance of becoming 

a member of the European trade body, 

explaining that EFTTA does a lot of 

good, lobbies for the industry and needs 

to be supported by the trade players. 

This now needs to be better 

communicated to the industry at large. At 

the same time, if being part of EFTTA 

and of the EFTTEX trade show is 

important as Gerard said, then the big 

non-attenders at this EFTTEX should 

practise what they preach and support the 

show as well by being present. 

Distancing yourself from something 

that is the only major European trade 

show does it a disservice. 

However you approach it – a smaller 

stand for example – it is important to 

show unity and interest and make it clear 

the whole industry is part of this and is 

willing to share its expertise, vision and 

mission. 

Line manufacturer Mazzaferro came all 

the way from Brazil to Budapest for the 

show. The supplier has been at many 

EFTTEX shows over the years and took 

the opportunity of its return to reengage 

with the global market one-toone. 

Italian tackle brand Lineaeffe has been a regular at EFTTEX over the years and 

made a welcome return this year with another eye-catching stand. 

New exhibitor 

wants MORE 

Tunisia-based component supplier MORE 

made the most of its first visit to EFTTEX. 

Not only did it bring an exclusive product 

and a runner-up spot in the Best New 

Product Showcase for its FlexTouch ES 

Carbon and Reverse Half Wells fly rod grips 

but it also made some good connections 

throughout the show. 


19

FEATURE 

Dinsmores returned 

triumphant from EFTTEX 

EFTTEX stalwart and shot and 

terminal tackle brand Dinsmores 

triumphed with three awards in the 

EFTTEX 2023 Best Product Showcase. 

Dinsmores has been attending 

EFTTEX for over 38 years, having 

only missed two shows since its export 

journey began, and the show has always 

represented a vital part of the annual 

marketing plan for owner Nigel May. 

He explained: “We have always 

benefitted from the coming together 

that is the EFTTEX show. We have 

met most of the people involved in our 

export network at this show, and we get 

to see the customers face to face, which 

for a business like ours is very cost 

effective.” 

Dinsmores was one of the earliest if 

not the first company to properly invest 

in the non-toxic weight development 

and bring lead-free products to the 

market. Years ahead of the curve, it 

finally received the recognition for that 

pioneering work in the form of the 

EFTTEX overall green product award 

for products offering the best green 

solution for angling. 

The winning products that 

contributed to the overall green award 

were its non-toxic shot in a range of 

sizes, which captured best accessory, and 

the aptly named Stealth egg shot, which 

crept in to snatch success in the terminal 

tackle category. 

www.dinsmores.co.uk 

NEXT GROUP 

HAS DESIGNS ON 

SUCCESS 

The team from Italian design, display and brand experts NEXT 

Group from Italy thoroughly enjoyed EFTTEX 2023 and relished 

the opportunity to catch up in person with old and new customers 

alike. 

Sara Ballotta has been at so many EFTTEX shows over the years 

so was well-placed to offer her views on the event and its value to 

her business, 

She explained: “For me, EFTTEX was a great success because 

I was able to meet many of my customers that I hadn’t seen for 

many years due to the Covid lockdown. We also made a lot of new 

contacts. 

“Even if this EFTTEX doesn’t end up bringing new business, 

it was important to be seen, to propose new things and to make 

customers understand that we are alive and very active! 

“Certainly this year there have been many problems in Europe, 

as we all know. Participating in EFTTEX in Budapest filled me 

with new energy and a lot of optimism. So I consider the result, on 

balance, to be absolutely positive.” 

next-go.it 


Bait mix comes out on top 

Hungarian bait manufacturer Top Mix has plenty of reasons to celebrate 

at its ‘home’ EFTTEX. 

The well-established family business picked up the Visitors’ Choice 

award for its Green GLM Method Mix. 

Zoltan Papp said: “We were very happy with the award because it was 

the opinion of the visitors – and they could only vote for one product. 

“At the exhibition, we met many prospective partners who were 

interested in our products. After just a week, they contacted us and 

several partners placed orders for our products. We couldn’t have asked 

for more.” 

• Continued on page 22

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FEATURE 

EFTTEX 2023 NEW PRODUCT 

SHOWCASE WINNERS 

The Best New Product Showcase at EFTTEX 2023 

differed from previous years but still proved to be hugely 

popular and highly successful. 

It was open not only to exhibitors but to other brands too and 

featured more categories than ever before. 

In addition, judging took into account a special ‘green booster’ 

scoring system to reward companies that offered environmentally 

friendly products or packaging. 

The awards themselves were presented during a gala dinner in 

the city of Budapest where the event was held, with hundreds of 

people enjoying the night. 

The winners of each category are below… 

APPAREL & GENERAL-------------------- 

• Boxes and Bags 

Winner: Panaro Srl- Lure Box 182 

Runner-up: Panaro Srl - Max Capture 

• Camping/outdoor Gear 

Winner: CUZO.eu - enzo 

Runner-up: CUZO.eu - quantum 

• Clothing 

Winner: Finntrail - Fishing Suit 

Tournament Graphite 

Runner-up: Savage Gear - SG8 Zip Chest 

Wader 

• Electronic Devices 

Winner: Deeper - Deeper Chirp+2 Fish 

Finder + Extender Kit 

Runner-up: Flacarp - Flacarp X7 Bite 

Alarm Set 

• Footwear 

Winner: Finntrail - Rubber Boots 

Outlander Khaki 

Runner-up: Dry Walker - Dry Walker 

Strong Truck Long 

• Gis 

Winner: GABY Fish Pillows - GABY 

Sailfish 

Runner-up: Berkley - Zilla Limited 

Edition Giftbox 

• Rod Components 

Winner: American Tackle - Hybrid Reel 

Seat 

Runner-up: MORE (Mediterranean 

Outdoor Recreational Equipment) 

- MORE FlexTouch ES Carbon Grips - 

Reverse Half Wells Fly Rod Grip 

• Sunglasses 

Winner: Adventer&Fishing - Glasses 

sunset 

Runner-up: Aquila Polarized Sunglasses 

- SONAR, (black/amber) Polarized 

Glasses 

• Watercra 

Winner: HY Boats - HY 5.0 Fish 

CARP & FEEDER-------------------------- 

• Accessory 

Winner: Rippton - CatchX Pro Bait Boat 

Runner-up: Czero - Czero Adjustable 

Sponge Rod Protector 

• Bait 

Winner: Dovit - Carp Pellet Mix 

Runner-up: Benzar Mix - Benzár Mix 

Concourse Twister Spray 

Visitors’ choice award: Top Mix - Green 

GLM method mix 

• Braided line 

Winner: Sonik - Subsonik Sinking Braid 

Runner-up: Zukibo - Tears of Ocean 

• Carp Rod 

Winner: Sonik - Xtractor Pro Carp Rod 

Runner-up: Carp Expert - Carp Expert 

Max1 Carp Rod 

• Feeder Rod 

Winner: Nytro - Nytro Starkx Method 

Series 

Runner-up: TOP MIX - Stradivari 

method feeder rod 360 M 

• Hookbait 

Winner: Cralusso - Jelly Snail 

Runner-up: Benzar Mix - Benzár Mix 

Concourse Twister 

• Hooks and Rigs 

Winner: Benzar Mix - Benzar Arc Flat 

XL Rig 

Runner-up: Carp´R´Us - Stiff Link 

Ronnie Boom 

• Monofilament 

Winner: OEM Fishing Line Plastools - 

Zero Memory 

Runner-up: Carbotex - Cameleon Boile 

& Carp 

• Reel 

Winner: Shimano - Power Aero 

Runner-up: Benzar Mix - Benzár 

Concourse Feeder 6000 reel 

• Terminal tackle 

Winner: Cralusso - Big Rocket Method 

Basket 

Runner-up: Dutch Carp Mesh - Anti 

Fraying Mesh 

FLY FISHING------------------------------ 

• Accessory 

Winner: E-Fly - E-Fly 

Runner-up: Kopter Flies - Kopter 

Revolution Bobbin 

• Clothing 

Winner: Schöffel Fly Fishing - Schöffel 

Salar Wading Jacket GoreTex (forest) 

Runner-up: Finntrail - Wading Boots 

Sportsman Blue 

• Fly Lines 

Winner: RIO Products - Premier Bank 

Robber Wf5f 

Runner-up: Cortland Line Company - 

Specialty Series Pike / Musky Fly Line 

• Freshwater Rod 

Winner: Redington - Strike 3106-4 

• Reel 

Winner: Sage - Enforcer 9/10 

• Saltwater Rod 

Winner: Sage - Salt R8 990-4 

• Two Handed Rod 

Winner: R.L. Winston Rod Company - 

Microspey Air 2 — 11’ 3WT 

Runner-up: Redington - Redington 

Trout Spey Field Kit 

• Waders 

Winner: Greys - Tital Breathable 

Stockingfoot Wader 

Runner-up: Finntrail - Waders Proguide 

Blue 

GENERAL & COARSE---------------------- 

• Accessory 

Winner: Dinsmores Super Soft Shot - 

Non Toxic Shot 4 Sizes BB 1 4 6 

Runner-up: Nytro - Starkx EVA-Ultra 

Airbowls 1818 and 2424 

• Bait 

Winner: Nikl - Devill Krill 

Runner-up: Benzar Mix - Benzar Turbo 

Flavour Aroma 

• Coarse Rod 

Winner: Golden Catch - Golden Catch 

Rod Sintez Pole 8.00m 

Runner-up: Nytro - Aryzon Continental 

Strong Feeder 

• Hooks and rigs 

Winner: Mustad Fishing - AlphaPoint 

Chinu Light Hook 

Runner-up: Gurza - Super Lock LE XP 

• Lines 


Break Line Method Fishing Bio Sostenible 

Runner-up: Relix - Relix Shock Leader 

FC Coated 

• Reel 

Winner: Nytro - Aryzon Series 

Runner-up: Benzar Mix - Benzár River 

Bolo 1000 reel 


Winner: Dinsmores Super Soft Shot - 

Stealth Egg Shot 

Runner-up: LeadFree - Long Cast Carp 

SALTWATER FISHING--------------------- 

• Accessory 

Winner: Adventer&Fishing - Gloves for 

sea fishing Bluefin Trevally 

Runner-up: Finntrail - UPF Lonsleeve 

Hood Wave Grey 

• Boat Rod 

Winner: Penn - Battalion Solid Spiral 

Armour 

Runner-up: Winner Fishing Tackle - Tai 

Rubber 


Winner: Zukibo - S Braided Line 

Runner-up: SpiderWire - Stealth Smooth 

8x8 PE Braid 

• Coastal Rod 

Winner: Favorite - Black Swan 

Runner-up: Illex - Element Rider X5 

S2702MH Shorelauncher 

• Lure, Hooks and rigs 

Winner: fiiish - BioTop Stick 

Runner-up: JATSUI - Jatsui Rush Egi 

Rubber 



Fluorocarbon Ks High Abrasion Salt 

Water 

Runner-up: Carbotex Elite Series - 

Trolling & Sea 

• Multiplier Reel 

Winner: Pure Fishing- Penn Fathom 

10XN LD LH 

Runner-up: Studio Ocean Mark Blue 

Safari 35 

• Spinning Reel 

Winner: Penn - Tidal XT Longcast 

Runner-up: Aquantic - X-Solid 

SPINNING AND BAITCASTING------------ 

• Accessory 

Winner: ReelX and ReelOils - Scandex 

Hi Tech Extreme Pressure Lubricand 

Reel Oil 

Runner-up: MORE (Mediterranean 

Outdoor Recreational Equipment) 

- MORE FastFit Grip Systems- Fuji SKS 

System 

• Baitcasting Reel 

Winner: Abu Garcia - Zenon MG-LTX 

Casting 

Runner-up: Shimano - Calcutta Conquest 

MD 

• Baitcasting Rod 

Winner: Illex - Night Shadows B 220 

MHFG Cranking Time 

Runner-up: Savage Gear - Alpha SG6 

Pelagic Vertical 


Winner: Carbotex Elite Series - Spin & 

Cast 

Runner-up: Berkley - DEX Braid PE x8 

• Hard Lure 

Winner: Shimano - Bantam Armajoint 

Flash Boost 190F/190S 

Runner-up: Livingston Lures - Titan Jr 

• Metal Lure 

Winner: Ribche-lures Serbia - Quicky 

Runner-up: Heron - Double-Fly 


Winner: Golden Catch - Fluorocarbon 

Golden Catch X-Guard FC Leader 25m 

Runner-up: OEM Fishing Line Plastools - 

High Visibility Spinning & Lure 

• So Lure 

Winner: Savage Gear - 3D Whitefish Shad 

Runner-up: Strike Pro - Giant Pig Tail 

• Spinning Reel 

Winner: Shimano - Vanquish 

Runner-up: Abu Garcia - Zenon MGX 

Spinning 

• Spinning Rod 

Winner: Stucki Fishing - Diamond 

Finesse 

Runner-up: Golden Catch - Golden Catch 

Rod Endorfin EDS-610UL-S 2.08m 0.2-4g 


Winner: Pikecraft Fishing - Quick Release 

Pin 

Runner-up: Dnipro-Lead - Sinker “Fang” 


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FEATURE 

Plastools 

BIO AND LINE 

PIONEER CLEANS 

UP AT EFTTEX 

Italian line manufacturer Plastools and its latest biodegradable packaging swept away 

the opposition at EFTTEX 2023, walking away with four awards – three for best new 

products and one for its trade stand. 

The company, which makes 

around 200 different fishing line 

products, also introduced show 

visitors to a wide selection of 

packaging, using biodegradable materials 

as well as plastic-free OEM yarns. 

Plastools’ CEO Moira Dal Pozzo 

explained: “We have launched several 

new products but we are the pioneers 

of BIO packaging. Using raw materials 

such as bamboo, hemp, coffee or wood, 

allows us to give our OEM monofilaments 

compostable, biodegradable or bio-based 

packaging. We are the only ones in the 

fishing market to offer our customers fully 

biodegradable packaging. 

“We have an in-house plastic moulding 

department where we can create any 

object in biodegradable material with our 

exclusive recipes, as well as packaging 

such as BIO boxes or envelopes. We have 

invested a great deal of time and resources 

in BIO research, obtaining exceptional 

results and recognition from our earthconscious 

customers.” 

Customers loved the concept and the 

company was further honoured with 

three Best New Product awards in the 

carp, coarse and saltwater line categories, 


respectively. 

Its Zero Memory line stunned visitors 

thanks to its total lack of memory, minimal 

elasticity and excellent abrasion resistance, 

especially at the knot. This extruded thread 

with advanced technology uses three 

different molecules and is excellent for 

every type of fishing. 

High Visibility, meanwhile, also offers 

zero memory but with a super visible 

colouring for every type of fishing. 

Although highly visible out of the water, it 

disappears completely when immersed. 

The third winner was KS Fluorocarbon, 

which is saltwater resistant with a high 

knot strength and boasts just the right 

amount of suppleness while also offering 

excellent value for money. 

All of its threads and spools can be 

supplied with customised OEM branding 

and with both organic and non-organic 

packaging. 

As if this wasn’t enough, Moira was also 

delighted to pick up an award for the best 

stand. 

She told TTW: “EFTTEX 2023 was a 

magnificent event, the organisation did its 

best to make the event happen in the best 

possible way. I personally congratulated 

the organisers on a great job and I think 

it was not at all easy for them but it was a 

success. 

“I also encouraged them to organise it 

again, even without the big names, since 

we small ones really can make a difference 

and we proved it. 

“We are very fond of EFTTEX. As a 

manufacturer it is the only trade fair that is 

suitable for us – it is the iconic European 

trade fair where we can meet all our 

customers and find new ones. It is the best 

showcase for the European fishing market. 

“I really hope that the organisers don’t 

give up in the face of demands from the 

‘big brands’. Let’s all think together about 

keeping the European market alive with a 

centralised fair and let’s all try to look in 

the same direction. 

“Of course we might not agree on 

everything, but for the common good 

we need to find a point of reference, to 

focus not on personal interests but on 

safeguarding the event itself for the good 

of our market.” 

PLASTOOLS 

www.plastools.it

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ICAST 

BACK IN BUSINESSBy John 

Mazurkiewicz 

After coming to a screeching halt in 2020 – leading to an amicable effort in pivoting 

to an online show – and then doing its best working through COVID protocols and 

travel restrictions to put on better-than-expected shows in 2021 and 2022 (but 

lacking much of the show’s international flair), the International Convention of Allied 

Sportfishing Trades (ICAST) is back. 

Attendance at ICAST 2023 reached 

13,345 attendees, including all 50 

US states and, more importantly, 

registrants from 84 countries, proving that 

the ‘International’ in the ICAST acronym is 

very valid. 

Exhibitors, dealers and media from 

across the globe attended one of the most 

vibrant shows in many years – some saying, 

“it could be the best ever” to “the fishing 

industry just works so much better when we 

can gather in person”. 

The American Sportfishing Association’s 

staff did their job well, kicking the show 

off with record participation in the ICAST 

Cup fishing tournament that raised money 

for ASA’s Keep America Fishing initiative 

efforts, to the most exhibitors at the ‘On 

The Water’ event, where even the typical 

Florida-in-July afternoon thunderstorm 

didn’t dampen the crowd or excitement. 

“While other outdoor recreation product 


shows continue to lose their lustre, it really 

seems that ICAST is healthier than ever, 

and you could really feel that momentum 

on the show floor,” said Casey Shedd, 

president at AFTCO. 

Shedd noted that as the company 

expends it global reach, he was pleased 

with the number of international customers 

visiting their booth. “It was a nice bonus to 

have our Canadian customers back at the 

show, plus a good number of accounts who 

haven’t been back since 2019.” 

TIME WELL SPENT 

Daiwa US president Carey Graves, a 

veteran of more than two decades of 

attending ICAST shows, said he was 

not only impressed by the exceptional 

attendance from all segments of the 

sportfishing industry, but was downright 

humbled by the amount of time dealers 

and key accounts spent looking over all 

Daiwa had to offer in its massive exhibit. 

“Seeing all the positives at ICAST 

is both exciting and needed for the 

continued growth of the fishing industry,” 

said Graves. “Those attending saw great 

innovative products, and that goes way 

beyond just Daiwa. It’s happening across 

the board with rods, reels, fishing lines, 

lures and more, and that competition 

pushes all of us to be even more innovative 

in future new products for the benefit of 

anglers worldwide.” 

A brand well-entrenched globally in 

the fishing industry, Simms Fishing booth 

was fully staffed with sales, product and 

brand managers for both its fly fishing 

focused gear and clothing and more for 

conventional anglers. An anchor exhibitor 

next to the FlyCASTing pond – spurring 

interest in ASA’s efforts to attract the 

fly-fishing industry to ICAST – Simms’s 

director of brand, Patterson Leeth, was

Review 

ICAST 

extremely pleased with the turnout 

from all sides of the angling 

community, from local guides 

and shops to international 

dealers all represented and 

engaged in the future of our 

sport. 

“As Simms continues to 

evolve our product offering and 

expand outside of our awardwinning 

wader and into subsets 

of the larger fishing community, 

I can’t think of a better event 

to showcase our products,” he noted. “And 

even in Florida in July, we were able to 

generate great interest in our updated 

Challenger insulated jackets and bibs 

designed for hard water fanatics and those 

who find themselves competing on the 

coldest fishing tournament mornings.” 

The staff at House of Outdoors, known 

best for its Googan brand baits and lures 

and Bass Mafia lure and tackle storage 

products, exceeded expectations with their 

interaction with both US and international 

dealers. 

Tommy Thompson, VP of retail sales 

and marketing, said reaching out to the 

international audience was a key show goal. 

“We brought in Edgar Hoill, who handles 

Latin American sales out of Guadalajara, 

Mexico, to help us with our international 

business,” said Thompson. “Edgar was 

able to make substantial inroads with 

contacts not only from Mexico, Costa Rica, 

Colombia and Panama, but also opened up 

potential doors for us in Australia, South 

Africa and Spain.” 

There were more international doors to 

knock on at fishing apparel brand Huk. 

According to Huk’s director of independent 

sales Jim Lupinski: “We also did extremely 

well with international contacts, especially 

in warmer weather climates. Over the three 

days, we had conversations with dealers and 

distributors from Australia, Brazil, Mexico 

and even Saudi Arabia.” 

Lupinski added the company did 

very well in its interaction with dealers 

throughout its southeast US stronghold and 

beyond. The Huk booth was consistently 

busy throughout Wednesday and Thursday 

and he was pleasantly surprised with the 

number of visitors on Friday. 

Room to still grow bigger? Ideas to bring 

in even more international exhibitors and 

dealers? Providing the right ‘trade’ home 

for the fly-fishing industry? The ASA staff 

has plenty of questions about ICAST and 

plenty of answers to work on. But with the 

problems caused by COVID mostly now in 

the rear view mirror, ICAST is back – and 

being done right. 


27

ICAST 

International 

flavour at 

ICAST 2023 

From its name alone, the International 

Convention of Allied Sportfishing Trades, 

better known as ICAST, has always tried 

to welcome visitors from outside the USA. 

Covid made it difficult in the last 

couple of years but there were plenty of 

accents and languages on the show floor 

this year. 

Walking through the Orange County 

Convention Center in Orlando, Florida, 

TTW bumped into companies from 

across the globe – there were 84 countries 

represented in all. 

TTW met the Italian fishing line 

manufacturer Gruppo DP on the first 

morning, who were eager for business 

and had plenty of meetings lined up 

throughout the three-day show. 

One of the furthest-travelled companies 

was Halco from Australia. Managing 

director Ben Patrick and sales and 

marketing manager Tim Carter made 

the long journey to showcase their latest 

lures as well as making the most of their 

time with a visit to a new third-party 

warehouse in the USA. 

The Gruppo stand 

Another Australian voice belonged to 

Simon Blockley, the managing director of 

Brandscope, who was walking the floor 

and meeting with many of his clients who 

avail themselves of the firm’s innovative 

global B2B e-commerce platform. 

It currently supports more than 500 

brands, including some of the biggest 

names in apparel, general sports and 

fishing, among others. 

The team from castable smart sonar 

maker Deeper had trekked across from 

Lithuania to meet existing and new 

buyers, while Ukraine-based IBIS brought 

across its Select range of rods and more 

and made many friends. Polish inflatable 

boat name Oro-Jet was also on hand. 

One company that was especially 

IBIS Select crew from the Ukraine 

First Dart’s Sandy Otaga 

Westin’s Escape Cam 

pleased to have made the trip from 

mainland Europe was Danish brand 

Westin. Despite having thousands of 

SKUs, it actually only brought one to 

ICAST – its new – and tiny – EscapeCam 

underwater camera, which is due for 

official release shortly. 

It was a big stand for a small product 

but it drew plenty of interest as designer 

Michael Trøst explained the concept. 

Things got even better when it picked 

up the Best New Product award in the 

electronics category. 

Describing it as the world’s smallest 

and lightest underwater fishing camera, 

Westin CEO Thomas Eldor Petersen said: 

“We are very happy. It was worth making 

the journey, for sure. The product is a little 

different from many we supply but we 

wanted to show it first at ICAST.” 

Despite their luggage going missing 

in advance of the show, Singapore-based 

fishing line supplier FirstDart enjoyed the 

ICAST experience and were pleasantly 

surprised on day one how much interest 

they received on the limited samples they 

were able to display. 

Fortunately, the rest of their stand and 

the remaining samples arrived in time for 

day two. 

Some of the most intriguing 

conversations took place on the Weather 

Monster booth. While it was a new name 

at ICAST – with eye-catching clothing 

for both fresh- and saltwater – it is 

actually owned by a 50-year-old Korean 

company, Kolon Sport. 

Asia was represented by many brand 

names in fact, including Adusta lures from 

and Sasame Hooks from Japan, several 

Chinese tool and lure makers, kayak 

makers from Taiwan and more. 

Closer to home, representing the rest of 

the Americas were names like Brazilian 

line manufacturer Mazzaferro, survival 

brand Mustang and Scotty Manufacturing 

from Canada and a couple of Costa Rican 

and Guatemala destinations. 


Review 

ICAST CUP RAISES MONEY 

TO KEEP AMERICA FISHING 

ICAST 

ICAST is much more than a trade 

show, with its seminars, demonstrations, 

activities, awards and keynote speakers 

as well as the chance for attendees to 

get out on the water and try gear for 

themselves, the day before the show opens 

for business. 

As day broke over nearby Lake Toho 

in Kissimmee, the team of Steve Weist, 

Christian Bellomono and Trevor Bates 

topped a field of 46 teams in Major 

League Fishing’s ICAST Cup bass fishing 

tournament. 

TTW editor John Hunter joined boat 

captain Cal Lane and Lucas Steward from 

Power-Pole and caught their three-fish 

limit but it was some way off the winning 

mark of 17lb 3oz. The event, now in its 

eighth year, raises proceeds for ASA’s 

angler advocacy program, Keep America 

Fishing, via the early morning tournament. 

Major League Fishing vice president of 

operations, Dave Washburn, said: “I can’t 

think of a better way to kick off ICAST 

than to have teams competing on Lake 

Toho. We only fish for four hours and 

every year we catch quality fish.” 

This year, the ICAST Cup raised $9,200 

for Keep America Fishing, bringing its alltime 

total to more than $80,000. 

On The Water 

Meanwhile outside the Orange County 

Convention Centre’s North Concourse, 

a hive of activity could be seen for the 

ICAST On The Water Product Demo 

Day, sponsored by Garmin. 

This year’s event set an attendance 

record for exhibitors, who lined the 

shoreline with new rods, reels and apparel 

while a flotilla of personal watercraft and 

a bay boat patrolled waters stocked with 

fish. 

“I feel like ICAST is back to life again,” 

said KastKing CEO Tate Cui. “We are 

seeing a lot of international visitors at this 

event. We are seeing the audience here 

try new products, and new products really 

drive the industry.” 

Dockside, Old Town Canoes & 

Kayaks pro Ashley Lewis demonstrated 

the company’s new electronic pedal drive 

system. 

He said: “The crowd is very eager and 

excited. They want to come in and see 

what is going on. Being on the water 

gives us an opportunity to congregate as 

we naturally would around docks and boat 

launches to experience fishing. So, we get 

to do that with new products and with 

each other to generate some excitement 

for what’s new.” 

Later that evening, media and buyers 

were able to view and vote for the Best 

New Products in a special reception 

featuring over 1,000 products in 37 

different categories. 


29

ICAST 

St Croix owners Dave, Jeff 

and Paul Schluter prepare 

to serve a special 75th 

anniversary cake at ICAST. 

St Croix family celebrates 75 years 

US rod maker St Croix had an extra special 

reason to celebrate at ICAST 2023 as it 

gathered its key people to mark 75 years in 

business. 

Owners Dave, Jeff, and Paul Schluter 

served a special 75th anniversary cake to 

visitors to the company’s booth during the 

show. 

St Croix CEO Scott Forristall said 

afterwards: “We’re proud of our 75 years 

in business and the control we command 

over our rod-manufacturing process – 

handcrafting the ‘Best Rods on Earth’ in the 

two most advanced fishing rod factories in 

the world. 

“We’re also proud that we’ve been owned 

by the same family for the last 46 of those 

years. Most of all, though, we’re grateful 

to you – our anglers – for the trust and 

confidence you’ve placed in us to add value 

to your precious time and experiences on the 

water.” 

Founded by brothers Bob and Bill 

Johnson in 1948, St Croix originally made 

and sold landing nets before moving into 

fishing poles. 

Park Falls businessman Gordon Schluter 

actually bought and saved the company 

twice, the second time installing his sons in 

the business to help out. 

NEW APPAREL 

BRAND FROM 

OLD OUTDOOR 

COMPANY 

Among the many intriguing launches at ICAST 2023 was the 

appearance of fishing apparel brand Weather Monster. 

Although the eye-catching products and the brand name are new 

to the US market the heritage is strong as it is part of Korean-based 

50-year-old camping and outdoor manufacturer Kolon Sport. 

Wholesale manager Ally Hwang explained: “We are a longestablished 

outdoor, mountain gear and camping name with a 

flagship store in Seoul, Korea, but we wanted to expand into fishing. 

“We felt there would be a demand for more fashionable fishing 

clothing that would also look good outside of the sport and, having 

created two collections for salt and freshwater fishing, we wanted to 

test them out in the US market, which is why we visited ICAST. 

“It is very important for us to get feedback from the industry – we 

feel these are unique products and we wanted the industry to see 

them. We are initially looking for distributors across the USA and 

have been excited to talk to many people at the show.” 

Weather Monster’s head designer Jae hun 

Jung and wholesale manager Ally Hwang. 


Review 

FIRST-TIME EXHIBITORS HOLD 

THEIR OWN AT ICAST 

By John Mazurkiewicz 

It just has to be a bit intimidating. Not only 

are you exhibiting at the ICAST Show for 

the first time – there were 180 companies 

in Orlando for the first time interspersed 

among the 663 total exhibits – but this 

could be your big opportunity at taking your 

company to that next level. Tackle Trade 

World visited with two new exhibitors at 

the show to hear about their experiences, 

and why it was important to be in Orlando 

for ICAST ’23. 

Josh Clymer with AquaTraction, makers 

of advanced marine flooring for both the 

OEM boat market and custom aftermarket 

dealers, said many of his contacts in the 

marine and fishing industries told him 

ICAST was a show he needed to check 

out. Some of those said it was not the right 

show for his product. His reaction to it all – 

nine on a 10 scale positive. 

Clymer met with a good number of 

dealers from Florida that had interest, and 

with his company based in Minnesota, he 

doesn’t have those opportunities to interact 

with dealers from other areas of the country 

often. 

“While our immediate return-oninvestment 

isn’t there, were weren’t 

expecting it,” said Clymer. “But the 

connections we made and the ability to 

have interaction with the major players in 

the business – and to show our products 

to anyone attending the show who owns 

a boat, we expect a 10-time return on our 

investment from it.” 

At a show where there are 

easily 100,000-plus different 

lures and plastic baits on display, 

how does newcomer Bizz 

Baits get bites from any dealers 

walking the ICAST ohow floor? 

Owner Brian Souza has solid 

consumer show experience 

at the Chicagoland Fishing, 

Boating & Travel Show and the 

Bassmaster Classic Outdoor 

Expo. 

“We knew our booth had 

to be eye-catching so we took 

the chance to kick off a new look and rebranding 

for the company and our products, 

and we also launched our new lead jig line 

plus new plastics,” he said. “We worked our 

connections prior to show – and also had 

B.A.S.S College Bracket champion and 

Bassmaster Classic qualifier Louis Monetti 

helping us in the booth to bring added 

interest.” 

Souza said the company’s expectations 

were definitely met and has lots of warm 

leads to follow-up with after the show, 

plus he had the opportunity to talk with 

a number of distributors, a sales channel 

he has not travelled down yet. From 

making lures in his spare time, along with 

competing in college fishing tournaments 

while attending Illinois State University, to 

now owning a business that had a successful 

first-time at the ICAST Show, Souza could 

be a case history on how to make a career in 

Newcomers Bizz 

Baits’ stand. 

ICAST 

the fishing industry. 

To assist first-time exhibitors at ICAST, 

the American Sportfishing Association 

provides assistance well prior to the start 

of the show. According to Blake Swango, 

ASA’s VP of Trade Shows and Membership, 

his staff holds webinars for both first-time 

and other exhibitors starting in February 

to discuss basic best practices at the show, 

move-in/out directions, and opportunities 

to promote their company. 

“Once at ICAST, those that serve on the 

ASA Membership Committee visit every 

new exhibitor to welcome them, answer 

any questions, and as a thank you from 

ASA, provide them with a Centerplate gift 

certificate so lunch one day at the show is 

on us,” said Swango. 

“We also have ASA tax consultant Mitch 

King visit each new member to explain IRS 

excise taxes and help them navigate those 

waters.” 

Making your products 

stand out in the crowd 

Stepping back to a tradition Tackle Trade World initiated years 

ago at EFTTEX where we recognised companies for their 

booth/stands at the show, TTW editor John Hunter and US 

correspondent John Mazurkiewicz collaborated on honouring two 

companies for their efforts at this year’s ICAST. 

In what we call the ‘small stand’ category, we recognise EZ 

On Fishing Company from Charleston, South Carolina for 

their handiwork. Using reclaimed wood to build display tables 

and old wire spindles stacked up to display products, company 

CEO Eddie Phillips and director of sales and marketing, Delano 

Francis, constructed an eye-catching booth to showcase their new 

EzOn SLIP Bobber. 

They had two video monitors running to show the effectiveness 

of their floats/strike indicators when targeting panfish in 

freshwater, and to fish deeper water or suspending baits in 

saltwater at specific depths. This was their third year as ICAST 

exhibitors. 

LINING UP 

The side and back walls of the Orange County Convention 

Center were lined with the much more massive booths from the 

big brands in the industry. While all the major players including 

Shimano, Rather Outdoors, Rapala/VMC and Pure Fishing do 

an outstanding job with inviting displays, we’re recognising Daiwa 

USA for the ‘big stand’ category. 

With its 60ft by 80ft footprint, Daiwa had the biggest singlebrand 

booth at the show. Keeping its freshwater products on one 

side and saltwater on the other, they made it convenient for their 

sales staff to show dealers their entire product line-up, along with 

having dedicated areas with all their new gear on display for each 

rep group to work with customers. 

There was an exceptional hands-on display of the Daiwa power 

assist reels, which may have even helped bring added awareness 

to the Seapower 1200, which won ‘Best New Saltwater Reel’ 

in the New Product Showcase. Daiwa also started off the show 

Wednesday morning by hosting more than 125 media members 

and dealers at the booth where senior marketing manager Marc 

Mills gave a quick overview on all of Daiwa’s key new products 

being introduced. There was room for all. 


31

ICAST 

Great Lakes Finesse 

Halco lure 

REC Recoil XL guides 

NEW 

PRODUCTS 

DELIGHT 

BUYERS 

With 37 categories in the New Product 

Showcase Awards, there were plenty of 

chances to shine and collect a trophy or two 

at ICAST 2023. 

While several companies walked 

away with multiple honours during the 

awards night, including AFTCO, Simms, 

Shimano, Pure Fishing and Z-Man, the 

loudest cheer was reserved for the following 

day’s announcement of Best Of Show. 

Florida-based American Tackle 

Company picked up ICAST’s most coveted 

award with its all-carbon fishing rod 


Under Armour suit 

The Power-Pole stand 

handle, the G2 Tsuka 2 Complete Carbon 

Handle. 

The innovative custom rod component 

beat out a field of more than 1,000 other 

entries in the ICAST New Product 

Showcase Awards, coming out on top of 

37 other category winners to give the rod 

builders industry bragging rights. 

American Tackle Company marketing 

manager Kevin Landers said: “To win Best 

of Show against all of these other products 

is pretty unreal.” 

While vice president Darrin Heim 

explained that the product had been more 

than a decade in the making and added: 

“It’s great to be representing the rest of the 

custom rod builders and rod component 

companies in the industry.” 

Power-Pole was another company 

that celebrated loudly as its MOVE 

ZR brushless trolling motor took the 

Motorised Boating Accessories gong while 

Danish brand Westin only brought one 

product to the show – its EscapeCam 

underwater camera – and walked away with 

the ‘best electronics’ honour.

Review 

ICAST 

ICAST 2023 BEST OF CATEGORY WINNERS 

BEST OF FISHING LIFESTYLE 

Novelties and Wellness 

Product: The GoMist Drink and 

Misting Bottle | ExtremeMist 

Personal Cooling Systems 

Motorised Boating Accessories 

Product: PowerPole Move ZR | 

Power-Pole 

Non-Motorised Boating Accessory 

Product: BOTE Water Hammock 

| BOTE 

Boats and Watercraft 

Product: Old Town Sportsman 

BigWater ePDL + 132 | Johnson 

Outdoors Watercraft, Inc. 

Footwear 

Product: Ankle Deck Boots - 

Black | AFTCO 

Ice Fishing 

Product: LiveScope Plus Ice 

Fishing Bundle LI with ECHOMAP 

UHD2 93sv | Garmin USA 

Eyewear 

Product: King Tide 8, Black 580G 

Blue Mirror | Costa Sunglasses 

Lifestyle Apparel for Women 

Product: Women’s Coverup Dress 

| Huk Performance Fishing 

Lifestyle Apparel for Men 

Product: Ocean Bound Hooded 

Performance Shirt | AFTCO 

Warm Weather Technical Apparel 

for Women 

Product: Mojeaux ¼ Zip 


Warm Weather Technical Apparel 

for Men 

Product: Channel Hooded 


Cold Weather Technical Apparel 

for Women 

Product: Women’s Barricade 

Rain Suit | AFTCO 

Cold Weather Technical Apparel 

for Men 

Product: Gale Pullover | Blackfish 

Gear 

BEST OF GENERAL TACKLE 

Soft and Hard Coolers 

Product: Flop Box 10 | Flop 

Industries 

Electronics 

Product: Westin EscapeCam | 

Westin Fishing 

Cutlery, Hand Pliers or Tools 

Product: BUBBA Pro Series Smart 

Fish Scale | BUBBA 

Fishing Accessory 

Product: ENGEL USB 

Rechargeable Lithium-Ion XL 

Live Bait Aerator Pump | ENGEL 

Coolers 

Kids’ Tackle 

Product: ProFISHiency Next Gen 

Crazy Combo | Anything Possible 

Brands 

Tackle Management 

Product: Pontoon Boat Tackle 

Center | Boat Outfitters 

Terminal Tackle 

Product: VMC Swingin’ Ned Rig 

Jig | Rapala 

Custom Tackle and Components 

Product: G2 Tsuka 2 Complete 

Carbon Handle | American Tackle 

Company 

Fishing Line 

Product: Mastiff Fluorocarbon | 

Shimano 

BEST OF FLY FISHING 

Fly Fishing Waders & Wading Boots 

Product: G4Z Stockingfoot 

Wader | Simms Fishing Products 

Fly Lines, Leaders, Tippet and 

Line Accessories 

Product: BUZBE Colony 8T 

(THIN) | BUZBE 

Fly Fishing Packs, Bags & 

Luggage 

Product: Flyweight Vest Pack | 

Simms Fishing Products 

Fly Fishing Technical Apparel and 

Accessories 

Product: Master M6014 Edition | 

Renzetti, Inc. 

Fly Fishing Reel 

Product: Cheeky Spray Fly Reel | 

Cheeky Fishing 

Fly Fishing Rod 

Product: Hardy Marksman Z | 

Pure Fishing, Inc. 

BEST OF LURES 

Freshwater Soft Lure 

Product: Berkley PowerBait 

Nessie | Pure Fishing, Inc. 

Saltwater Soft Lure 

Product: Mulletron LT (Line 

Through) Swimbait | Z-Man 

Fishing Products 

Freshwater Hard Lure 

Product: ChatterBait Elite EVO | 

Z-Man Fishing Products 

Saltwater Hard Lure 

Product: MIrrOlure The Duke Dog 

| L&S Bait Company 

BEST OF RODS 

Freshwater Rod 

Product: St Croix Mojo Bass 

TRIGON | St Croix Rods 

Saltwater Rod 

Product: NRX+ Inshore | Shimano 

Rod & Reel Combo 

Product: Abu Garcia ZATA 

Baitcast Combo | Pure Fishing, 

Inc. 

BEST OF REELS 

Freshwater Reel 

Product: Stradic FM | Shimano 

Saltwater Reel 

Product: Seapower 1200 | Daiwa 

Corporation 


33

FEATURE 

Fishbites 

GET READY TO 

SET THE HOOK 

Anglers around the world agree: Fishbites catch more fish! Since 1999, Carr Specialty Baits, 

Inc. has been busy revolutionising the fishing industry with its game-changing brand of 

baits called Fishbites and its newest Fight Club lures. The Fishbites team explains more… 

If you’re looking for a fight, you’ve 

come to the right place. 

Fishbites Fight Club Lures are 

made from a patented Hydrogel 

matrix making these baits more durable 

and flexible than other similar scentbased 

lures currently on the market. 

Each Fight Club bait is heavily infused 

with the proven Fishbites flavour/scent 

technology. In short, these lures are going 

to bring the fight to you! 

Fishbites Fight Club Lures will not dry 

out on your hook as fast as other similar 

baits nor are these baits immersed in a 

strong-smelling solution that stinks up 

everything they touch. It’s the scent that 

melts in the water, not on your hand! As 

a bonus, these lures are made with allnatural 

ingredients and are biodegradable. 

Fight Club lures come in five shapes 

and numerous confidence colours so, 

regardless of your fish-fighting style, 

there’s a lure with your name on it. 

No matter where you are in the 


world or what species you are targeting, 

Fishbites has a bait for that! 

Here’s a quick breakdown of shapes 

available: 

• Butt Kicker Paddletail 4in 

• Dirty Boxer Curly Tail 5in 

• Fight’n Shrimp 3.5in 

• Brawler Jerkbait 5in 

• Fight Club Grub 6in 

WHY FISHBITES? 

Using a concentrated formula replicating 

the natural chemicals that fish use to 

detect and track their prey, Fishbites 

have become the go-to synthetic 

alternative to natural bait. Each bait is 

heavily infused with a mixture it calls 

Flavor/Scent. 

The scent replicates feeding stimulants 

found in prey animals that trigger 

feeding behaviours in fish. The flavour 

replicates the taste fish are expecting 

when they strike. The result is a very 

aggressive bite, giving anglers a better 

chance to set the hook! 

Anglers around the world are using 

Fishbites as their confidence baits, 

knowing that by using these baits 

the chances of catching more fish 

dramatically increase. It’s the bait that 

stays on the hook longer, lasts longer, and 

has the scent that melts in the water not 

in your hand. 

As the bait gradually dissolves, 

Fishbites baits release a trail of powerful 

feeding stimulants that fish simply cannot 

resist. 

Fishbites is family-owned and operated 

in St Augustine, Florida and prides itself 

on making reliably consistent fishing 

products for anglers of all ages around the 

world. 

FISHBITES 

info@fishbites.com 

www.fishbites.com

American Tackle 

FEATURE 

AMERICAN TACKLE 

WINS BIG! 

Tsuka 2 redefines fishing rod handles 

American Tackle went to 

ICAST 2023 with an agenda. 

They went with the idea 

that they could change the 

idea of fishing rod handles with their 

new product, the Tsuka 2. This fishing 

rod handle redefines the idea behind 

material, shape, strength and experience 

to everything before. After months of 

development and testing the Tsuka 2 was 

shown to the industry and the industry 

cheered. 

American Tackle not only took the 

Best in Category award but to much of 

the team at American Tackle’s shock, 

“Best in Show,” the highest award for any 

product in the fishing industry. The team 

was overwhelmed with the outpouring of 

support from rod designers, brands and 

competitors. “We are in shock. We knew 

we had a good product and were hoping 

to win our category, but never thought a 

fishing rod component could win Best in 

Show,” says Darrin Heim, vice president 

at American Tackle. 

“We are consistently trying to develop 

new products to push the fishing industry 

forward for the betterment of our sport 

and the anglers that use our products. 

“We have been working with carbon for 

over 10 years and this is the culmination 

of all that hard work. 

“Everyone is excited for the future 

of not only the Tsuka 2 but carbon as 

a material in this industry.” With more 

and more companies looking forward 

to and adjusting to the ever-changing 

fishing market, carbon has been at the 

forefront. “We have been looking outside 

our industry to see what materials can 

be adapted to be used within the fishing 

industry,” says Heim. “We are all very 

excited for the future of American Tackle 

as well as the fishing industry.” 

American Tackle has been around for 

40 years and continues to be the go-to 

company for quality components in the 

industry. With many brands in their 

booth at ICAST the industry as a whole 

looks to be adopting the Tsuka 2 as the 

next evolution in fishing rod handles. 

AMERICAN TACKLE 

www.americantackle.us 


35

FEATURE 

Fish Monkey 

FISH MONKEY 

DEBUTS NEW CAMO 

PATTERNS 

Don’t call it a throwback but, based on the incredible success of the Stubby Guide Glove, 

Fish Monkey debuted this best-seller in a brand-new colour pattern during this year’s ICAST 

trade show in Orlando, Florida. 

In the New Product Showcase, Warm 

Weather Technical Apparel for Men 

category, the Stubby was unveiled 

in Old School Beige Camo, one of 

three new “old school” patterns. This was 

one of the original camouflage colour 

designs and it’s making a comeback these 

days as one of the most popular anywhere 

from the field to the docks. 

The Stubby is one of the most popular 

fishing gloves in the world for a variety of 

reasons. First, it offers UPF 50-plus sun 

protection plus all-day comfort thanks 

to its ultra-lightweight and wicking fabrics. 

PVC Monkey Grip in the palms gives 

you a sure grip on rods, steering wheels 

and throttles, and it works just as well 

when wet as it does dry. The shorter 

fingers and cuffs give it a low profile and 

the many colours and patterns match 

moisturenearly 

any taste. 

TOP TO BOTTOM 

Also new for Spring 2024 is some 

exciting news from Fish Monkey 

performance fishing gloves: Mossy 


Oak Bottomland. The brand will be 

introducing the Bottomland camo pattern 

in two best-selling glove styles – the Half 

Finger Guide and the Stubby – as well as 

in the popular performance Face Guard. 

Original Bottomland is the pattern 

that launched the Mossy Oak brand 

more than 35 years ago, when founder 

Toxey Haas wanted to find a way to get 

closer to those ultra-wary wild turkeys in 

Mississippi and Alabama. 

Drawing inspiration from the natural 

world around him, he developed one of 

the most natural-looking camouflage 

patterns in the world based on those long 

hours in the woods. Since those early 

years, Mossy Oak has not only become 

popular with hunters but with outdoor 

enthusiasts of all kinds, including anglers. 

“Fish Monkey is very excited to partner 

with Mossy Oak and looks forward to 

releasing the Bottomland pattern in two of 

our most popular gloves as well as our face 

guard,” Fish Monkey founder and president 

Tim Mossberg says. 

“There’s a natural synergy between the 

two brands in that we want to provide not 

just great products for our customers but to 

find unique ways where we can improve the 

overall experience and enjoyment of being in 

the outdoors.” 

FISH MONKEY 

sales@fishmonkeygloves.com 

www.dealers.fishmonkeygloves.com

Giving You the Tools to Improve Your Business 

Salt Palace Convention Center 

Salt Lake City, Utah 

September 26-28, 2023 

Visit AFFTA.org for more information. 

Your B2B 

PRODUCT 

SUPPLIER 

From rod repair to OEM components 

and fully built rods, we are the #1 b2b 

product supplier in the industry! 

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MUDHOLE.COM/wholesale

FEATURE 

Wiley X 

CONTROL THE 

ELEMENTS 

WITH WILEY 

X CLIMATE 

CONTROL 

Anglers and watersports enthusiasts won’t have to look further than the versatile Climate 

Control series of performance sunglasses from Wiley X – an exciting collection of eyewear 

for those who want the best and won’t settle for average. 

In 1987, the family-owned Wiley X 

was founded on the battlefield by 

the late Myles Freeman Sr, and for 

over 35 years the brand has been at 

the forefront of the protective eyewear 

industry, ensuring uncompromising safety 

for the armed forces of the world. 

Its many years of experience have not 

only made Wiley X a preferred brand 

when seeking protection from fragments, 

but its continued innovative approach 

to creating top of the line eyewear has 

also made the brand a first choice when 

selecting performance sunglasses. 

WHY CHOOSE THE CLIMATE 

CONTROL SERIES? 

It is well known that polarised sunglasses 

are a must-have for all anglers and 

watersport enthusiasts, as the polarised 

filter ensures that glare, which naturally 

occurs when sun rays hit the water 

surface, is eliminated. 


In this way, the anglers can see the fish 

under the surface. However, for those 

who engage in any activities on the water, 

sunglasses are also all about comfort. 

Angling involves long days on the 

water, waiting for that dream catch to 

find its way to the bait. 

Here, the high-wrap design of the 

models in the Wiley X Climate Control 

series are especially beneficial. Due to this 

wrap-around frame design, the eyewear 

sits close to the user’s face, giving a snug 

and comfortable fit. 

At the same time, all peripheral light is 

eliminated, making sure that the user gets 

the best use of the polarised filter, as all 

light that can hit the lenses from behind 

is removed. 

High performance water sport 

activities, on the other hand, also 

demand comfort and a snug fit, but when 

conducting activities with a high pulse 

and at a high speed, the Facial Cavity 

Seal of the Climate Control series is a 

game changer. 

The easily removeable foam insert will 

not only add an extra dimension of soft 

comfort to the user but it will also ensure 

that wind, water and dust cannot enter 

the eye and cause irritation. 

No matter if you are a passionate 

angler or determined to break the 

toughest records in high-speed watersport 

activities, the Climate Control series will 

protect the eyes from the elements while 

ensuring the best polarised experience. 

WILEY X 

www.wileyx.eu

Introducing a new chapter in Total Boat Control with the Power-Pole MOVE Brushless Trolling Motor. These 

two models conquer the harshest conditions with unrivaled power, unmatched durability and unbelievable 

efficiency that operates with near absolute silence. Go farther. Fish harder. Make every move count. 

Power-Pole.com

SPOTLIGHT ON... 

CLOTHING & 

APPAREL 

SPOTLIGHT ON 

CLOTHING 

& APPAREL 

Rods, reels and terminal tackle will catch you fish but good clothing and apparel will allow you 

to stay on the water longer and maximise each trip, no matter what the conditions. 

Come rain or shine, ice or sun, 

anglers just can’t get enough of 

their sport and will brave the 

harshest or most trying conditions to put a 

bend in their rod. 

While their choice of tackle probably 

won’t change, what they pull on to protect 

themselves from the elements certainly 

will, not matter where you are in the world. 

There’s an old adage: “There’s no such 

thing as bad weather, only unsuitable 

clothing.” And that phrase is particularly 

applicable to fishing. 

It’s why clothing is such a crucial market 

sector, as anglers understand that top 

quality, technical apparel plays such a key 

part in the sport – and they are prepared to 

pay a good price for it. 

Whether they need to stay warm and 

dry in heavy rain or high winds or beat 

burning sun with cooling, skin-protecting 

gear, there is so much on the market and 

more coming all the time as technology 

continues to advance in this sphere. 

While there are a number of specialist 

manufacturers and suppliers dedicated to 

the best gear that an angler can have, at the 

same time virtually every major tackle firm 

will have its own complementary clothing 

line, designed to make the most of brand 

loyalty as fisherfolk plump for the logos 

they know and love on their tackle. 

OPPORTUNITIES FOR ALL 

Of course, it’s understandable with the 

‘pros’, the competition anglers and those 

who are more ‘hardcore’, perhaps spending 

days on the bank in any weather or chasing 

across the flats in unrelenting sunshine but 

nowadays even so-called ‘pleasure anglers’ 

are searching for the best gear available. 

This also presents a wonderful 

opportunity for retailers. Indeed, there are 

many who style themselves as ‘outfitters’, 

ensuring those heading to cool destinations 

have all they require. But more and more 

dealers now recognise the need to stock 

great clothing and take advantage of the 

need to stay protected. 

Whether it’s the latest waterproof 

or windproof technology, the technical 

attributes of a fleece, breathability or 

wicking abilities, sun protection factor or 

quick-drying qualities, the choice is wide 

and varied. Leaving footwear and waders 

aside (which really should be in their own 

categories) there are a few key pieces that 

must form part of your inventory: 

Weatherproof jackets and trousers – Th e 

most exposed items of clothing, these are a 

must-have for serious anglers. 

Hoodies/sweatshirts – Style and fashionconscious 

anglers will want one of these, 

supporting their favourite brands. They are 

great for layering on changeable days, too 

T-shirts/long sleeve T-shirts – Th e 

standard base layer for many anglers, which 

can be found as standard or with SPF 

ratings for protection against UV rays. 

Caps/headwear – A fantastic product 

to stock and will always sell well. Warm 

beanie style hats are perfect for the colder 

months while caps and brimmed hats are 

great for protecting the face from sun and 

insect bites. 

Gloves – The hands take some serious 

abuse while fishing all year, so a selection 

of gloves will keep anglers’ hands 

protected. Some are specially designed for 

saltwater fly fishermen and for stripping 

back big flies or with a cut finger to allow 

knot tying and aid dexterity. 


© 2023 Wiley X 

WX OZONE 

PREVENT LONG-TERM EYE IRRITATION 

Wiley X removable, soft foam Facial Cavity Seals block out even the finest irritants and peripheral 

light, protecting the eyes and allowing polarized lenses to perform at peak levels. 

WILEYX.EU | +45 96 93 00 45


CLOTHING & 

APPAREL 

SIMMS 

G4 PRO JACKET 

The highest-tech wading jacket on the water, this jacket is 

constructed with waterproof/ breathable three-layer GORE-TEX Pro 

fabric. 

Built with an adjustable hood, the jacket also comes equipped 

with adjustable cuffs designed to lock water out. 

A unique storage array includes dual zippered chest storage 

pockets with interior stretch mesh dividers, zippered side-entry 

handwarmer pockets with integrated pass-through zipper for wader 

access without having to remove your jacket. 

www.simmsfishing.com 

FISHEWEAR 

UNBOUND BROWN TUNIC SHIRT 

Upgrade your fishing wardrobe with the Women’s Tunic 

Fishing Shirt in the Unbound Brown pattern. 

Made from high-quality, moisture-wicking fabric, this 

shirt is perfect for all-day fishing trips, keeping you cool 

and dry even on the hottest days. 

The Unbound Brown design features a unique, 

abstract Brown Trout pattern that is both eye-catching 

and stylish, making this shirt suitable for both on and off 

the water. 

The tunic style provides extra coverage and UPF 50+ 

protection from the sun. 

Equipped with functional pockets for storing essentials 

like sunglasses, lip balm and fishing gear, this tunic fishing 

shirt is both practical and fashionable. 

Whether you’re an avid angler or just looking for a 

comfortable and stylish shirt for your outdoor activities, 

this women’s tunic fishing shirt is the perfect choice! In 

szies from XS to 3XL. 

fishewear.com 

HUK 

WOMEN’S PURSUIT COVER-UP DRESS 

Winner of Best New Product at ICAST 2023, this is designed to combine 

fashion with functionality and is the perfect accessory for female anglers 

who refuse to compromise on style while enjoying their time on the 

water. 

Whether hopping off the boat or simply lounging by the pool, this 

cover-up is a must-have addition to any fishing wardrobe. 

Boasting a range of impressive features, the Pursuit Cover-Up Dress 

guarantees exceptional performance. With its 50+ UPF sun protection, 

female anglers can stay in the sun with peace of mind, knowing their skin 

is shielded from harmful UV rays. The adjustable hood offers additional 

sun protection, protecting the face and neck from harsh rays. 

The moisture transport technology efficiently wicks away sweat, 

keeping the user dry and comfortable even during intense fishing 

sessions. The cinches at the bottom allow for easy adjustment, ensuring a 

perfect fit and ideal coverage. 

www.hukgear.com 


FISH MONKEY 

BACK COUNTRY OVER THE CALF SOCK 

The Back Country OTC is a medium-weight, wader-friendly line of Merino wool performance socks 

for hunting and fishing enthusiasts. Wool-rich, premium construction, performance enhanced and 

ready for a long day on the water or in the field. Ventilation panels, arch and ankle compression, 

non-slip calf and a cushioned footbed, while a seamless toe prevents chafing! 

These are perfect socks for cool to cold conditions; paired with waders, leather boots or rubber 

muck boots, these will be your feet’s new best friend. Made in the USA. 

www.dealers.fishmonkeygloves.com 


CLOTHING & 

APPAREL 

FARLOWS 

FAIRFORD FIELD COAT 

This field coat is made of high-quality loden milled by Leichtfried, Austria, then coated in a fine layer 

of Teflon coating for further water repellency. 

The fabric is then sent to Northamptonshire, England, to Farlows’ master coatmakers, who boast 

more than 40 years’ experience, where it is marked, cut and sewn by hand. 

It incorporates a drop membrane waterproof liner for optimum breathability and performance, 

wool loden lining in the collar for extra warmth and comfort, hard wearing metal double zip fleecelined 

handwarmer pockets and large bellows pockets, with fastening. 

As if that wasn’t enough, high strength cotton is used across the garment and there are button 

side adjusters on the back half belt, and internal cuff so the garment can be worn over tailoring, 

Alcantara (manmade hard wearing suede) trimming in high wear areas, rain zip storm flap with real 

horn button closures for extra weather protection, military twill luxurious lining with heavy weave 

cotton lower drip strip plus zippered and buttoned internal breast pockets. 

www.farlows.co.uk 

HUK 

ROVER JACKET 

This lightweight and waterproof jacket will keep anglers warm, dry and ready to 

conquer any fishing expedition; it’s designed to provide optimal protection in adverse 

weather conditions. 

It’s made with a 2.5l waterproof body fabric, which guarantees superior water 

resistance, keeping you dry even during heavy rain or splashes while its fully seamsealed 

construction takes waterproofing to the next level, preventing any water 

penetration and keeping anglers protected from head to hem. 

An adjustable bungee hood ensures a snug fit, keeping rain and wind out, while the 

zippered pockets offer secure storage for essentials, keeping them dry and within reach 

at all times. 

And when the weather clears up, simply roll up the jacket and conveniently store 

it in its own zippered chest pocket. This feature makes it easy to carry and ensures 

every fisherman is always prepared for changing weather conditions during fishing 

adventures. 

Crafted from a blend of 95 per cent polyester and five per cent Spandex, it’s the 

perfect balance between comfort, flexibility, 

and durability, allowing for unrestricted 

movement, ensuring easy and precise line 

casting. 

www.hukgear.com 

SCHÖFFEL 

SALAR WADING JACKET 

An incredibly technical jacket designed to offer everything you could possibly need whilst on 

the water. 

The GORE-TEX 3-layer laminate with ripstop offers 100 per cent waterproofing while being 

durable and fully breathable. Combined with a three-point adjustable packaway storm hood, 

adjustable watertight cuffs and two zipped microfleece side hand warmer pockets with 

drainage eyelets, you will have complete protection from the elements. 

The large top-access chest pockets feature an elasticated gusset for maximum storage, 

whilst the D-ring for tool attachment and Hypalon port for your zinger attachment are very 

easily accessible. 

There is also a hook and loop fastener fly patch pad, wading belt loops, reinforced net 

D-ring and an internal zip pocket with clear face for your mobile phone. 

www.schoffelcountry.com 


43

FEATURE 

NRS 

Fishing-specific 

packcraft 

launching for 2024 

With over five decades of designing and building rafts, NRS used its expertise to expand its 

line of personal watercraft purpose-built for anglers and will introduce the Riffle Fishing 

Packraft in 2024. 

The first packraft designed 

specifically for fishing, the Riffle 

gives anglers a new, better tool 

for pursuing fish off the beaten 

path. Hike it in to access remote waters, 

cross the river to fish the far bank or stalk 

the alpine lakes – the ultra-lightweight 

Riffle inflates and deflates quickly, making it 

easier than ever to ‘Catch the Adventure’. 

“We don’t enter any product category 

unless we are confident that we can offer 

something unique to the market,” said NRS 

chief operations officer, David Blue. 

“With the Riffle Packraft, we hit the 

mark. We used our five-plus decades of 

experience to develop new technology 

creating a more durable, reliable, and airtight 

lightweight boat and then added features to 

enhance an angler’s experience on the water.” 

Rather than sticking with the 

conventional method of butting and sewing 

seams together, NRS engineers chose 

overlapping, heat-welded seams that are 

further sealed with interior taping, to create 

an incredibly strong mechanical bond for 

fail-proof air retention. 

NRS doubles the insurance against leaks 

by applying a waterproof TPU coating to 

both sides of the PVC-free nylon material. 


Made for fishing 

Anglers will love the Riffle’s fishingspecific 

features including integrated 

reel slots in the floor and attachment 

points for rigging rods, rod tubes, packs 

and a day bag. Reinforcements inside the 

bow protect from wading boots, while a 

waterproof storage compartment with 

TIZIP closure gives anglers a dry space 

for storing extra layers and gear. 

A full-length, rigid inflatable floor 

provides additional stability in more 

dynamic water and is self-bailing 

for increased manoeuvrability. The 

detachable seat and backrest gives anglers 

the ability to customise their comfort and 

set-up. 

Not only is NRS committed to 

bringing to market new gear 

for adventure anglers, but 

in the past few years it 

has doubled down on 

its efforts to reduce its 

environmental footprint. 

Each new product must 

meet three design pillars: 

Performance, Longevity and 

Sustainability. Durable materials, 

advanced construction and deliberate 

design based on the specific needs of the 

adventure angler ensure the Riffle will 

stay in your boat quiver for years, if not 

decades. 

And the Riffle’s TPU-coated nylon 

is highly repairable, extending this 

packraft’s useable lifetime. 

The Riffle inflates with minimal 

effort using the included inflation bag. 

The packraft also includes a repair kit 

and compression strap for storing and 

transport. 

When adventure calls for going light, 

fast and far, anglers need a boat that is 

reliable, packable and functional, with 

everything you need and nothing you 

don’t. 

NRS 

www.nrs.com

Tel: 814-443-3638 Email: info@flyfishingshow.com 

Now accepting contracts! 

Announcing 2024 Fly Fishing Show Dates 

Announcing our 2024 Fly Fishing Show schedule with the addition of our return to Bellevue, WA. This 

will be the biggest fly fishing even to hit the Pacific Northwest in years. Our shows serve as a dynamic 

marketplace, fostering connections, igniting innovation, and driving the growth of our industry. By 

joining us as an exhibitor, you become an integral part of this journey. New exhibitors are now welcome 

to apply to exhibit. 

Each show is tailor-made for passionate anglers like yourself, bringing together a curated selection of 

top-notch exhibitors, industry experts, and fellow enthusiasts under one roof. Whether you’re seeking the 

latest gear, eager to discover innovative techniques, or nail down your next bucket list trip, we’ve got you 

covered! Stay tuned for further updates, a detailed schedule of events, and registration information. 

Until then, may your lines be tight and your spirits high! 

2024 Show Dates 

• Marlborough, MA - Jan 5-7 

• Denver, CO - Jan 19-21 

• Edison, NJ - Jan 26-28 

• Atlanta, GA - Feb. 2-4 

• Bellevue,WA - Feb. 17-18 

• Pleasanton, CA - Feb 23-25 

• Lancaster, PA - March 2-3 

WWW.FLYFISHINGSHOW.COM

FEATURE 

Simms 

SIMMS CELEBRATES 

AT ICAST 2023 

ICAST 2023 has come and gone and, as is the case every year, the floor was booming with 

manufacturers and exhibitors showing the latest and greatest fishing tackle, gear and 

apparel to media and dealers from around the world. 

While virtually every booth 

at the show displays 

the entirety of its new 

product offerings, there’s 

no better place to get a true glimpse of the 

most cutting-edge technology and creative 

angling solutions than the ICAST New 

Product Showcase. This year, over 1,000 

products were submitted to dozens of 

categories that are voted upon by media 

attendees and others. 

Bozeman, Montana-based Simms 

Fishing Products came to the table with 

The FW Vest Pack 


numerous strong contenders such as the 

all-new Challenger Insulated Suit, the 

Men’s SolarFlex Cooling Hoody, the Men’s 

and Women’s Glades Hoody, the Daymaker 

Landing Net and the Pursuit Shoe. 

In the end, Simms took the stage to 

accept two awards, one for the all-new G4Z 

Stockingfoot Wader and the other for the 

Flyweight Vest Pack. 

WADING ON 

Submitted in the Fly Fishing Waders 

and Wading Boots category, the all-new 

G4Z Stockingfoot Wader not only looks 

fantastic, it’s also the hardest-charging, 

performance-driven wader Simms has ever 

made. 

Made in Bozeman, the G4Z is built with 

a four-layer GORE-TEX Pro Shell fabric 

in the lower and a three-layer GORE- 

TEX Pro Shell in the upper. It features 

new patterning for 2024 to provide a much 

better fit, greater range of motion and 

increased longevity. 

In the new model, the four-layer 

extends higher up on the leg for added 

durability. Equipped with Simms’ patented 

compression-moulded, anatomically 

correct left and right stockingfeet and 

integrated gravel guards, the wader also 

features Simms patented front and back 

leg seams. Low profile, rugged belt loops 

keep a customised G4, adjustable-stretch 

neoprene wading belt in place and two 

zippered stretch woven stash pockets allow 

for ample on-body storage while two 

zippered microfleece lined handwarmer 

pockets revitalise frozen fingers. 

A new, fully submersible centre-front 

zipper has been reconstructed for a better 

fit and a spacer mesh suspender system has 

been incorporated for a more ergonomic fit, 

more support and increased breathability. 

Finally, quick-adjust cam-lock suspender 

hardware has been included for on-the-fly 

adjustments. 

PACKING UP 

Meanwhile, the innovative Flyweight 

Vest Pack is a hybrid that offers the 

functionality of a vest and the convenience 

of a pack. Built with a 150D Robic Nylon, 

it comes equipped with a 2l hydration 

bladder sleeve, internal organisation, 

stretch-woven water bottle/rod tube 

holders, a zippered opening and a vented 

flap on the back to store wet gear without 

stowing inside. 

The Vest Pack also has two zippered 

pockets on both flanks of the vest portion 

and adjustable straps that go across the 

chest and abdomen to offer maximum 

support for long days on the water. 

The award winning G4Z Stockingfoot 

Wader and Flyweight Vest Pack are both 

part of Simms’ Spring 2024 product line 

and will be available in January. 

SIMMS 

simmsfishing.com

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DBW... 

JAPAN 

D o i n g B u s i n e s s W i t h . . . 

JAPAN 

Widely regarded as the home of high-end tackle and major global 

brands, Japan is central to the tackle trade. Add the fact that fishing is 

one of the most popular sports among its 124 million residents and it’s 

easy to see why the country should be a key port of call for you. 

With a reputation for quality 

products designed to serve 

a highly discerning market, 

Japan is famed for its 

consumerism and for the fact it 


is one of the largest and 

most developed economies in 

the world. 

It has a well-educated, 

industrious workforce and 

large, affluent population while 

also being home to a number 

of the biggest names in the 

fishing tackle industry. 

It was one of the first Asian 

countries to climb the value 

chain from cheap textiles to 

advanced manufacturing and 

services – which now account 

for the majority of its GDP 

and employment. 

From the 1960s to the 

1980s, Japan achieved one of 

the highest economic growth 

rates in the world, helped 

by high rates of investment 

in productive plant and 

equipment, the application of 

efficient industrial techniques 

and a large domestic market of 

discerning consumers. 

Today, Japan is a world 

leader in the manufacture 

of electrical appliances and 

electronics, cars, ships, machine 

tools, optical and precision 

equipment, machinery and 

chemicals. Key exports include 

vehicles, machinery and 

manufactured goods, while the 

main imports include mineral 

fuels, machinery and food. 

TACKLE TRADE 

Japan could easily be said to 

be the homeland of fishing 

tackle and is the birthplace of

DBW... 

JAPAN 

economy focus 

$6.319 trillion GDP (USD) 

$49.044 GDP per capita (USD) 

0.7% GDP growth rate (average) 

2.66% Unemployment rate 

Top export partners: 

– China 

– USA 

– South Korea 

– Taiwan 

– Hong Kong 

Top import partners: 

– China 

– USA 

– Australia 

– South Korea 

Taiwan 

fACT file 

Capital: Tokyo 

Dialling code: +81 

Population: 124.8 million 

Prime minister: Fumio Kishida (at time of going to press) 

Official language: Japanese 

Time zones: Japan Standard Time (GMT+9) 

Currency: Yen 

Internet domain: .jp 

global tackle giants Daiwa and 

Shimano. It is also a hugely 

diverse country in terms of 

fishing disciplines and the way 

it sells tackle to anglers. 

The retail chain Ishiguro is 

popular with Japanese anglers 

of all disciplines as the shop 

sells a wide range of freshwater 

and saltwater gear. In its 

stores it makes every inch of 

floorspace count with tackle on 

every wall, shelf and surface, 

packed aisles and huge choice 

in each product category. 

Japanese retail staff are 

friendly and helpful and many 

retailers also run fishing clubs, 

with initiatives sometimes 

promoted to attract young 

anglers to ensure the future of 

the market. 

The growth of tackle shop 

chains has accelerated in the 

last few decades following 

some mainstream supermarkets 

trying and failing to 

successfully sell fishing tackle, 

leaving the specialist retailers 

– both independent and chain 

– to thrive. 

Other big retail chains 

include Johshuya and Casting, 

which is owned and run by 

World Sports Co, itself owned 

by Globeride Inc, owner of 

Daiwa Sports. 

Japan’s domestic fishing 

market is super-competitive 

and its tastes in terms of 

quality are very, very high. This 

means that Japanese anglers are 

not afraid to spend money, and 

fishing tackle here is expensive. 

There are an estimated 

15 million anglers in Japan, 

with 4,000 tackle shops, 100 

wholesalers, 150 manufacturers 

and the total estimated value 

of fishing to Japan’s economy is 

$6 billion. 

The Yokohama Fishing 

Festival and Osaka Fishing 

Show returned to live action 

this year and attracted more 

than 70,000 anglers. 


49

DBW... 

JAPAN 

THE NUMBERS 

In 2022, the fishing and tackle 

market reached 247 billion 

JPY – just below 2 billion USD 

– which was five per cent down 

from 2021. However, compared 

to pre-Covid levels in 2019, the 

market size was 208 billion JPY, 

meaning it has grown by over 20 

per cent. 

This year, there is a noticeable 

decline, in line with many other 

countries as people are starting 

to find other ways to spend 

their time, such as travel. As a 

result, the market has slowed 

as retailers and distributors are 

overstocked. 

That said, the Japanese 

Fishing Tackle Manufacturers 

Association ( JAFTMA) expects 

things to recover in 2024. 

Saltwater shore fishing 

currently accounts for around 42 

per cent of the market and has 

been the fastest growing sector, 

while freshwater bass fishing 

takes up 18 per cent, rock fishing 

13 per cent and inshore/offshore 

fishing 12 per cent. 

In 2022, fish and tackle 

exports reached 49 billion 

JPY, an increase of 30 per cent 

compared to 2021) and imports 

reached 77 billion JPY which 

was an 18 per cent increase from 

2021. 

Tairaba (sea bream fishing) 

remains very popular and trout 

fishing parks, called AreaTrout, 

are also seeing notable growth. 

SHIMANO 

Shozaburo Shimano founded 

the business in Sakai City, Japan, 

in March 1921. More than 100 

years on, Shimano employs over 

11,000 people at 50 consolidated 

manufacturing, research, sales 

and marketing companies across 

the world, while still being 

predominantly a family owned 

company, under the leadership 

of Shimano chairman and CEO 

Yozo Shimano. 

In 1970, Shimano launched 

Yozo Shimano 

- chairman 1936 Shimano Factory 


into the fishing tackle business, 

firstly with its DUX spinning 

reel, harnessing technologies 

refined in the manufacture of 

bicycle components, such as 

gears and body structures. 

Company president Taizo 

Shimano said: “Our way 

of manufacturing has been 

significantly impacted by the 

progress of digital technologies, 

such as those of IoT and AI. 

Moreover, we are urged to 

respond to changing views about 

enjoying outdoor sports, as well 

as changes in market trends and 

customers’ buying behaviours. 

Such changes are being 

accelerated by the Covid-19 

pandemic, which has been 

prevailing recently. 

“Looking into the coming 

century, I believe that it is 

an urgent task for Shimano 

to radically innovate its 

manufacturing systems and 

improve its business efficiency 

by thoroughly adopting digital 

technologies so as to establish 

a corporate structure capable 

of meeting changing customer 

demands. 

“At the same time, we must 

strive to create a sustainable 

society, adhering to the 

following tagline: ‘Closer to 

Nature, Closer to People.’ 

Since our products are used 

for activities performed in 

natural settings we are especially 

aware of our responsibility 

for protecting the natural 

environment. Concurrently, we 

must also fulfil our responsibility 

as a global corporate citizen and 

contribute to local communities. 

“In line with Shimano’s 

mission ‘To promote health 

and happiness through the 

enjoyment of nature and the 

world around us,’ we will 

continue to propose captivating 

products that meet changing 

customer demands to help 

them lead healthy and enriched 

lives. We will also work to 

long sustain Shimano as a 

value creating company that 

creates new cycling and fishing 

cultures.” 

DAIWA 

Since Daiwa was founded in 

1958, it has been developing 

products to be the first to 

meet the ever changing 

market needs. It should be to 

no one’s surprise that Daiwa 

has been the first in the world 

to create many innovative 

technologies. Daiwa’s reel 

producing technology is 

considered to be one of the 

best in the world and its 

development of the ‘openfaced 

reel’ in 1965 sparked the 

market as the completely new 

shape of this new reel concept 

shocked the world. 

Daiwa’s development of new 

materials has been integral 

to its growth and success, 

specifically, its focus on carbon 

fibres from its very early 

years around 1979. Daiwa 

was the first manufacturer 

in the world to incorporate 

graphite to both reel bodies 

and rotors, as well as using 

densely packed carbon fibres 

for fishing rods 

In 2007 Daiwa debuted its 

new material called Zaion: 

a high density carbon fibre 

material that even exceeds 

metal in some aspects. In 

2010 it developed Z-SVF, 

a high density carbon fibre 

sheet with a minimal amount 

of resin to create some of the 

lightest weight rods on the 

market. 

Daiwa technologists 

all inherit the company’s 

passion for technological 

advancement. The passion 

to provide surprise and 

enjoyment to anyone that 

fishes is what keeps Daiwa’s 

technology evolving now and 

in the future.

DBW... 

JAPAN 

h o W D o T h E y f i s h ? 

YOSHI TAKASHINA, president and CEo Takashina Life Preservers Co., Ltd. 

Recreational fishing has long been one 

of the most popular recreations in Japan. 

Traditional bait fishing (carp or saltwater), 

then bass fishing became very popular in the 

1990s and more recently saltwater fishing 

with various lures. There are many different 

fish to catch with lures, but squid are one of 

the most popular in recent years. 

The traditional style of fishing is ayu (a 

type of freshwater trout), which inhabit clean 

rivers. This is seasonal, usually from June to 

September. You use live ayu to catch an ayu – 

as these fish are highly territorial, they fight 

and get caught on the hook. The popularity 

of fishing for ayu has declined over the years, 

but many manufacturers have put a lot of 

resources for growth in recent years. 

Still minor but gaining popularity is kayak 

fishing and SUP fishing. Since owning a boat 

in Japan is very expensive, many anglers have 

turned to kayaks and SUPs to get on the 

water to fish. 

The Covid-19 pandemic initially had a 

negative impact on the fishing market, but 

since many found this to be a good way to 

recreate during these times there has been 

a surge of new anglers. In 2020 the market 

expanded by around 30 per cent over the 

previous year; 2021 has seen a slight decline 

but is still very strong. 

Most of the fishing tackle and equipment 

in Japan is filled with Japanese products as 

various fishing styles are very sophisticated. 

T A R g E T s P E C i E s 

There is so much to go at in 

Japan in terms of fishing, it’s 

hard to know where to begin. 

From targeting sea perch, 

sea bream, sea bass and 

flounder in Tokyo Bay to 

casting a line in the shadow 

of Mount Fuji, tenkara fishing 

in the mountains and streams 

or even ice fishing, there’s no 

shortage of different species 

to try for. 

Both saltwater and 

freshwater bass are abundant 

in areas, many cities offer 

stocked ponds (some even 

have restaurants attached 

where you can have your 

catch cooked), charter boat 

skippers abound on the coast. 

Alongside bass, other key 

species include several types 

of tuna (including bluefin and 

yellowfin) and amberjack plus 

giant trevally out in the sea, 

while freshwater species also 

include various carp including 

crucians and several types of 

trout, including two that are 

native to the country. 

SNAPPER 

SEABASS 


51

FEATURE 

Panther Martin 

PANTHER MARTIN 

CASTS 74 EXCITING 

LURES FOR 2024 

Since 1958, anglers have been filling their tackle boxes and hauling in fish with Panther 

Martin lures. The 2024 fishing season will continue to make Panther Martin fans happy and 

reel in additional fans. Introduced at ICAST 2023 were 74 new lures in irresistible designs 

and colour combinations. 

It all starts out simply, with four 

single hook lures for 2024 that 

will make catch and release anglers 

happy. The Single Hook Fly series 

offers two dressed lures in Gold Black 

and Gold Brown. These lures have a 

single, super-sharp barbed hook. 

For those anglers looking for a barbless 

hook, the Single Hook Barbless series 

is being launched. Barbless lures will be 

available in Panther Martin Regular Gold 

and Rainbow Trout colour combinations. 

Both single hook series will come in sizes 

2, 4 and 6. 

BLADES AND SPINNERS 

The SonicWhammy takes the classic 

Panther Martin convex/concave blade 

and splits it at the bottom with an added 

down turn at the tip. These changes make 

a dramatic difference in the thumping 

and spinning action of the blade. Not only 

does it send out sonic vibrations, the blade 

whips around; the combined vibrations 

and thumping attract fish from near and 

far. The SonicWhammy series is available 

in six proven colour combinations – Gold, 

Silver, Fire Tiger, Tiger Green, Rainbow 

Trout and Spotted Black – and three 

popular sizes: 2, 4 and 6. 

Hybrid Holographic spinners will fluff 


out the competition. This series has full 

body dressings with an ultraviolet, silky 

smooth synthetic fibre with no water 

absorption. That means they stay superfluffy 

in water creating a bigger profile for 

fish that are super-hungry. 

As the name suggests, these are also 

holographic, so they’ll look one colour to 

the human eye but will glow in bright, 

ultraviolet colours for fish. Three enticing 

colours (Silver Chartreuse White, Silver 

Blue and Gold Pink Blue) and three sizes 

(2, 4 and 6) will have anglers and fish 

clamouring for more. 

GOING BIG 

When monster bass are the target, Panther 

Martin’s SonicThumper series will have 

you saying “take my money, please!” These 

spinbaits tout two signature Panther 

Martin blades in genuine silver plated, 

genuine gold plated or a combination of 

both. 

The blades spin and thump 

independently as brightly coloured silicone 

dressings attached to minnow heads flow. 

Small clear glass beads behind the first 

blade and a swivel in front of the second 

larger blade create the spinning action 

that calls to the fish. A small second hole 

in the larger blade also produces bubbles 

that further add sonic action to this lure. 

Available in two sizes (6 and 9) and four 

colours (White, White Chartreuse, Fire 

Tiger and Blue Black). 

Finally, there’s the SpikeADelic series. 

This exciting series has some wild and eyepopping 

colours including Holographic 

Bubble Gum, WonderBread, Tangerine 

Surprise, Hulk, Glow Rainbow and Fire 

Tiger. 

These soft-bodied lures have a supersharp, 

weedless hook, brightly coloured 

and patterned bodies and blades and a 

large, bright salmon bead. 

Since they 

are ultraviolet, 

SpikeADelics 

appear as one 

colour to the 

human eye but, 

once underwater, 

fish see them in 

all their glowing 

glory. Available 

in the six colours 

above and four 

sizes (4, 6, 9 and 15). 

The 2024 

PANTHER MARTIN 

catalogue 

Mauricio@PantherMartin.com 

PantherMartin.com

American Tackle 

Wins Big 

Tsuka 2 Redefines Fishing 

Rod Handles 

AMERICANTACKLE.US 

For more info, contact sales@americantackle.us

MAKING 

CONTACT 

Making Contact 

2 

1 

Want your products to 

be seen by thousands of 

potential buyers… FREE 

of charge? Then get in 

touch, we’d love to hear 

from you. 

JOHN HUNTER 

+44 7990 542958 

john.hunter@dhpub.co.uk 

Contact John directly for details of 

how to send your product and a 

short description to Tackle Trade 

World’s office. 

1 Z-MAN FISHING 

CHATTERBAIT ELITE EVO 

Always at the apex of bladed 

bass jigs, Z-Man has renewed 

its frontrunner status with 

the ChatterBait Elite EVO. 

Constructed with upgrades to the 

max, this is a next-level bladed jig 

built with highly evolved basscatching 

DNA – plus enough little 

tricks to electrify even a jaded 

bass pro. Shaped and developed 

in response to bass behaviour and 

angler instinct, the bait reflects 

decades of original ideas on 

blade design, hook and jighead 

configuration – and how all 

moving parts coalesce to deliver 

smooth yet action-filled fishing. 

www.zmanfishing.com 

2 STONFO 

MICRO LOOP TYERS 

The Italian accessory 

manufacturer has done it again 

with another must-have product. 

These tools are designed to 

allow anglers to easily make very 

small loops ideal for hooklengths 

and hair rigs. 

The small size allows you to tie 

4mm loops, while the large is ideal 

for 6mm loops. 

www.stonfo.com 

3 ST CROIX 

ONCHOR SALMON AND 

STEELHEAD SERIES 

Designed and handcrafted to 

help anglers master the full 

gamut of techniques used 

to target heavy, hard-pulling 

salmon and steelhead, the 

Onchor series expands for 2024 

to encompass a total of 30 rods. 

Series additions include two new 

trolling models, two centrepin 

models, 14 in-hand spinning 

models and eight in-hand casting 

models, each distinctly optimised 

to give anglers the edge in any 

salmon or steelhead presentation. 

Moderate-action trolling models 

feature SCIII carbon / Linear 

S-Glass hybrid blank technology, 

while all others are built on 

lightweight and durable SCIII 

carbon blanks. 

3 

dealersupport@stcroixrods.com 


CATCH MORE FISH 

with our game-changing baits & lures 

Over 150 species caught around the world! 

Fishbites.com

FEATURE 

Energofish 

Energofish: 

Devoted to fishing 

Founded back in 1992, Energofish has become one of the largest tackle 

manufacturers and distributors in Eastern Europe. Prior to EFTTEX 2023 in Budapest, 

TTW’s Guido Knegt visited the company. 

When József Markócz 

founded Energofish just 

over 30 years ago, he 

dreamed of a future when 

his products would be found in the tackle 

boxes of anglers and beside them on the 

lake. 

Over the years, thanks to key brands 

like Carp Expert, Benazar Mix, Wizard, 

IBite and L&K, it has matured into a 

business with more 150 staff, suppliers 

and partners and ships to more than 

2,000 resellers across the region. 

Alongside its significant Hunagrian 

presence – due in part to the fact that it 

makes many of its unique items in the 

country – it also services a wide range of 

markets with its website already available 

in English, Slovak, Czech, Romanian, 

German, Serbian, Spanish and Ukrainian, 


with a growing market share in Italy too. 

Energofish’s Dr Zoltan Kekkoi 

explained: “In Hungary, almost 100 

people work in our retail and wholesale 

trade to ensure the quality service of our 

partners and customers, while in our 

other subsidiaries we work with a team 

of more than 50 people in many other 

countries. 

“Our success is mainly due to our 

dedicated and enthusiastic employees. 

We are proud of the performance of all 

of them and the fact that several of them 

have been with us since opening. 

“We are the market leader in Hungary 

and Romania and, thanks to all of our 

brands, we are able to offer a very wide 

range of products for shops to stock 

and anglers to use. Our core customer is 

probably the average fisherman but we do 

have products to suit all.” 

Like many tackle businesses, during 

and just after the Covid-19 pandemic and 

lockdowns, it saw strong sales as anglers 

returned to the banks in great numbers. 

While this trend has reduced to the 

point where things are, more or less, back 

to normal, Energofish is still looking 

forward to the future with confidence. 

Zoltan added: “We have many 

regions and countries already covered 

but our wide range of products and our 

experience should allow us to find further 

distribution and more retailers over 

the coming year. It’s important that we 

continue to grow.” 

Energofish 

www. energofish.com

FEATURE 

Great Lakes Finesse 

GREAT LAKES 

FINESSE MAKES A 

SPLASH AT ICAST 

The 2023 International Convention of Allied Sportfishing Trades (ICAST) held in Orlando, 

Florida, was a resounding success for Great Lakes Finesse, as the brand proudly unveiled its 

acquisition by industry giant Pradco Outdoor Brands. 

The event marked a new chapter 

for Great Lakes Finesse and 

the overwhelming positive 

response from major dealers, 

media and pro anglers has set the stage 

for a game-changing year ahead. 

At ICAST, the Great Lakes Finesse 

booth was a centre of attention, drawing 

in curious onlookers and industry 

professionals alike. The lit-up displays 

showcasing the brand’s exceptional soft 

baits and terminal tackle captured the 

attention of attendees, making it a mustvisit 

destination at the show. 

The merchandised TV display featuring 

exhilarating fish catches and compelling 

underwater footage left visitors in awe 

and reinforced the brand’s commitment 

to innovation and excellence. 

A SOFT APPROACH 

What sets Great Lakes Finesse apart and 

garnered the most attention is its unique 

approach to soft baits. The true neutral 

buoyancy of its soft baits was a gamechanger 

for many anglers. This feature 

makes the baits sit perfectly horizontal 

in the water, enticing even the most 

pressured fish to bite. 

Combine this with the matte no shine 

finish, and the result is a super-natural 

bait that proves irresistible to smallmouth 

bass and other species alike. 

The quality of Great Lakes Finesse’s 

terminal tackle also stood out among 

the sea of products at ICAST. Built 

with purpose and precision, the brand’s 

terminal tackle exemplifies durability, 

reliability and ingenuity. Anglers 

appreciated the attention to detail and 

design, giving them the confidence they 

need to tackle any fishing challenge. 

The positive reception at the show 

reaffirms the potential of the Great 

Lakes Finesse brand. With the backing 

of Pradco Outdoor Brands, a company 

renowned for its expertise and influence 


Bruce and Dan 

in the fishing industry, the future is 

undoubtedly promising for this dynamic 

alliance. 

POSITIVE STEPS 

Looking ahead, Great Lakes Finesse is wellpositioned 

for significant growth over the 

next 12 months. The acquisition by Pradco 

Outdoor Brands means that its products 

will now be widely available throughout 

North America, as they become seamlessly 

integrated with major dealers. 

This strategic move will undoubtedly 

propel the brand to new heights, offering 

anglers of all skill levels the opportunity to 

experience the unique advantages of their 

products. 

The excitement generated at ICAST 

serves as a testament to the hard work and 

dedication of the Great Lakes Finesse 

team. Their commitment to innovation, 

combined with their passion for angling, 

has culminated in a product line up that 

captivates the fishing community. As the 

brand expands its reach and presence, more 

anglers will undoubtedly experience the 

thrill of fishing with Great Lakes Finesse 

products. 

In conclusion, the recent ICAST was 

a turning point for Great Lakes Finesse 

as it announced its acquisition. The event 

showcased the brand’s exceptional soft 

baits and terminal tackle, leaving a lasting 

impression on major dealers, media and pro 

anglers alike. 

The true neutral buoyancy and matte 

finish of their soft baits, coupled with the 

high-quality terminal tackle, drew the 

most attention and admiration. With an 

expanded presence in North America and 

the support of Pradco Outdoor Brands, 

the stage is set for Great Lakes Finesse to 

make waves in the fishing industry, and 

the trade is eagerly awaiting the exciting 

developments that lie ahead. 

GREAT LAKES FINESSE 

www.greatlakesfinesse.com

Carbon Grip System Specialists 

MORE specializes in the design and manufacturing of innovative grip systems made from carbon fiber for OEM 

customers. MORE FastFit carbon grip systems are pre-assembled complete grip/reel seat solutions that simplify 

supply chain, streamline manufacturing processes, reduce labor costs, and ensure the highest level of quality, 

resulting in a beeer booom line for B2B clients. It is no wonder MORE grips are used by some of the most elite 

rod manufactures in the world. 

Made in Tunisia, Enjoyed Worldwide 

www.moretn.com 

or email: sales@moretn.com

FEATURE 

WHICH COLOUR LURE 

SHOULD I USE? 

It’s the question that runs through every lure angler’s mind before casting. Whether we are 

selecting a fly to catch salmon, a stick-bait to snare a snook, a popper to raise a big GT or 

a weedless shad to retrieve slowly across a shoal of bass, the greatest thrill has to be the 

preceding colour selection that results in a successful hook-up. Nick Roberts from Topwater 

Lures explains more… 

Successfully ‘matching the hatch’, as 

they say, is a highly rewarding and 

satisfying aspect of our sport. 

The standard rules of thumb 

surely are in most anglers’ minds as they 

prepare for a day on the water. On a dark 

day select a dark lure. On a bright day 

select a bright coloured lure. Retrieve 

fast, retrieve slow, rattles, no rattles, keep 

to the surface, ensure the lure stays deep 

down. 

Some anglers may not give any 

consideration to colour selection and rely 

simply on good fortune and the stars. 


Each to their own and often a fish caught 

in an unorthodox manner can be the best 

possible fodder for a post-session debrief, 

leaving the self-proclaimed experts 

scratching their heads once again. 

MAKING YOUR CHOICE 

However, can any angler really know 

which lure type, technique or colour 

will be most effective on any given day? 

Most have their own tried and tested 

preferences and these go-to colour 

selections are usually linked simply to 

either good or bad experiences and, 

ultimately, which colours have produced 

the most fish. 

Some anglers link lure colour with 

weather conditions, light, depth and 

even water temperature. Some link their 

choices with the time of year or time 

of day, target species or perhaps some 

advice they have absorbed from a more 

successful friend. 

Those anglers who are prepared 

to share their experiences will often 

influence those new to the sport and on it 

goes. There are some anglers who simply 

won’t entertain anything other than a very

Topwater Lures 

FEATURE 

natural colour imitation. It would seem 

ridiculous to them to consider anything 

that isn’t naturally occurring. 

STICK TO THE BASICS 

As a consequence, lure manufacturers will 

usually cover the basics with their colour 

ranges, almost always including a very 

familiar line-up. 

For example, a natural sand-eel colour, 

a recognisable mackerel, a proverbial 

black and silver mullet colour, the 

obligatory pure white and the habitual 

and classic ‘white with a red head’. 

All these are proven, which we can, 

usually, overtly accept as direct imitations 

of the bait fish in our waters. 

Except, of course, the ‘red head/ 

white body’, which has never been 

truly understood but which can be very 

effective. 

OUTSIDE OF THE BOX 

A little outside of the box – albeit often 

inside the boxes of the best anglers – are a 

plethora of unconventional and eccentric 

colour combinations. Yet where does the 

angler get an explanation for these bizarre 

and whacky creations? Wild Peach, Blue 

Pink UV, Banana Jack, Lemon Fluo? The 

world’s gone mad. Or has it? 

Armando Sousa, CEO at Portuguese 

Fishing Tackle Distribution LDA, 

responsible for bringing us the ecofriendly 

lure fishing brand GT-BIO, is 

keen to remark that their colour selection 

is a critical part of their lure production 

process. 

More importantly, however, is GT- 

BIO’s desire to ensure that their lures are 

kind to our planet and that its customers 

are aware of the reasoning behind each 

colour and when and where to deploy 

them. 

He explained: “Each GT-BIO colour is 

selected and agreed based on the highest 

amount of research and testing. As a 

team, we are perfectionists when it comes 

to this process. It can be the fun part for 

us but also the process of colour selection 

can throw up many challenges. 

“Many different colour combinations 

are tested, with our focus being to ensure 

optimum success for the angler but also 

create innovative, lifelike and exciting 

new combinations and effects. Of course, 

we have to catch the angler before they 

catch the fish!” 

ATMOSPHERIC CONDITIONS 

Armando continued: “Our strategy 

for colour selection looks at important 

aspects such as light, water colour, depth 

and atmospheric conditions. We also 

need to know that we have served the 

customer well with the knowledge to 

understand that methodology. 

“Some colours follow natural patterns 

and some are specifically designed for 

certain conditions. For example, darker 

colours fish better at night, in deeper 

water and in moonlight. 

“Our Pink colours also perform well 

at night and the Lime Black works well 

in depths over 10 metres. Our Shiner 

and Glass colours offer fantastic fishing 

in the daytime and in the brightest of 

conditions. 

“After many hours of research we 

95 per cent of waste is 

reused, remelted and 

injected again. 

developed our Kamaleo colour range. Our 

Kaki Kamaleo lure model changes colour 

dependent upon which angle it is viewed 

by the incoming predator. It can be green, 

golden green or golden red, based on 

which way you look at it. The Kamaleo 

is an entirely unique concept never seen 

before in lure fishing and we are very 

proud to be bringing these innovative 

models to the market. 

“Of the utmost importance, as an 

eco-friendly lure fishing brand, is that we 

are able to say that our colour pigments 

respect nature, using mineral and nontoxic 

materials and naturally occurring 

fish scents. That is the very ethos 

behind all the GT-BIO range. They are 

eco-friendly and safe for any aquatic 

environment, creating astonishingly 

natural patterns that attract and hook 

more fish.” 

Some of us would prefer to stick to 

what we know but isn’t it inspiring to 

know that there is a strategy behind 

lure colours we are now seeing and the 

options are wide open for us? If you don’t 

give it a go, you’ll never know and, with 

the GT-BIO range, you can sleep well, 

because you’ll also be doing your bit for 

the planet. 

GT-BIO is distributed in the UK 

and Ireland by Topwater Lures. nick@ 

topwaterlures.co.uk 

For global enquiries, email comercial@ 

gt-bio.net or visit www.gt-bio.net 

TOPWATER LURES 

www.gt-bio.net 

GT-Bio head office and factory. 

An injection batch before assembly. 

Preparing delivery orders. 

All production, 

injection, 

assembly and 

packing is done 

in-house. 

Mineral pigments are 

used in GT-BIO colours. 


61

FEATURE 

MORE 

GETTING TO GRIPS 

WITH MORE 

OPPORTUNITIES 

Located on the picturesque shores of the Mediterranean in Tunisia, MORE (Mediterranean 

Outdoor Recreational Equipment) has established itself as a renowned specialist in carbon 

grip systems, delivering technologically advanced fishing rod grips to B2B clients worldwide. 

Going beyond the pursuit of mere 

customer satisfaction, MORE 

places customer happiness 

at the forefront of all its 

operations. With a core value of service and 

a corporate culture rooted in being “easy to 

work with”, MORE aims to cultivate truly 

happy customers resulting in lasting, loyal 

partnerships. 

Innovation drives customer happiness 

at MORE. By harnessing its expertise, 

it actively seeks opportunities to provide 

unique and cost-effective solutions for its 

clients. 

AT THE CUTTING EDGE 

A prime example of this innovation is the 

acclaimed FastFit grip system. 

Recognised as a runner-up for Best New 

Product at EFTTEX 2023, the MORE 

FastFit grip systems combine their cuttingedge 

grip and component technology with 

their assembly expertise to offer complete 

grip/reel seat solutions. 

This allows clients to choose each 

component of the grip/reel seat system to 

create an optimal performing configuration 

for their rods. With the ability to custom 

ream the systems to precise tolerances, 


installation becomes effortless during rod 

assembly. 

Not only do MORE grip systems excel in 

performance and manufacturability, but they 

also offer stunning aesthetics. 

With 36 standard colours and the 

capability to custom colour match for 

volume OEM clients, MORE delivers grip 

systems that enhance both the appearance 

and performance of fishing rods. 

This innovative solution simplifies the 

supply chain, streamlines manufacturing 

processes, reduces labour costs, and ensures 

the highest level of quality, resulting in a 

better bottom line for B2B clients. 

QUALITY AS STANDARD 

Made in Tunisia and led by on-site 

American management and engineering, 

MORE showcases an unwavering 

commitment to quality, precision and 

innovation. 

The company’s grip production process 

demands technical expertise and the use of 

customised CNC machines, CAD/CAM 

technologies and an array of proprietary inhouse 

developed equipment. Of course, this 

is augmented by a trained eye and skilled 

craftsmanship. This enables MORE to offer 

complete custom grip solutions tailored to 

the unique requirements of its B2B clients, 

ensuring a perfect fit for their fishing rods. 

With extensive expertise in product 

development and diverse manufacturing 

processes, MORE has earned a reputation 

for producing precision carbon grips that 

outshine competitors in the market. 

Through continuous innovation and 

a drive to push the boundaries of grip 

technology, MORE sets new standards in 

performance and aesthetics, ensuring its 

clients receive best-in-class components so 

they can lead the way with best-in-world 

rods. 

MORE continues to shape the future 

of fishing, providing B2B clients with 

unparalleled grip solutions that enhance 

their customers’ joy on the water. 

MORE 

www. more.fishing

APPROACH FISHING RAFTS 

Lightweight and easy to transport, the Approach redefines the limits 

of where a boat can take you. Constructed with durable welded PVC, 

it can handle the abrasion of shallow streams and overgrown banks. A 

combination of 16-inch tubes and a thick drop stitch insert floor enhances 

buoyancy, letting the Approach draft in really skinny water, opening access 

to more remote waters other boats can’t reach. Featuring an innovative 

slot-rail frame system, anglers can make on-the-fly adjustments to seat, 

oar and accessory placement. The Approach is designed to fit between 

the wheel wells of a full-size truck or ride on the roof of a Jeep or SUV. 

When you don’t need a trailer to haul it or a ramp to launch it, you can fish 

wherever the adventure takes you. 

nrs.com

CHINA FISHING SHOW RECOVERS STEADILY 

If you are a fishing enthusiast, you might want to 

mark your calendars for the fishing tackle fairs that 

take place in different cities in China every year. 

These exhibitions were held in Beijing, Tianjin, 

Suzhou and Shanghai. After nearly three years 

of epidemic control, this year's fishing tackle 

exhibition has begun to fully recover. 

The exhibition covers freshwater fishing, saltwater 

fishing, fly fishing, ice fishing, carp fishing, lure 

fishing, bait fishing and other fishing gear products 

and categories. You can find the latest and greatest 

products from domestic and foreign brands, as 

well as some unique and creative products from 

emerging companies and designers. You can 

also enjoy various events and events at the show 

such as seminars, workshops, demonstrations, 

competitions and prize draws. 

The exhibition is not only a place to buy and sell 

fishing gear, but also a place to learn and exchange 

fishing concepts. You can meet and interact with 

other fishing enthusiasts, experts, celebrities, and 

media from different countries and regions. You 

can also learn more about China's fishing culture 

and history, as well as current fishing trends and 

challenges. 

China Fish Show in Beijing is the largest foreign 

trade fishing tackle professional exhibition in 

China. After being suspended due to the epidemic, 

it will reopen next year. 

Tianjin Exhibition, which is the largest and most 

attended trade show in Tianjin in China. It is 

generally held in Tianjin every February. This year, 

it is adjusted from two sessions per year to one 

session per year. 

Suzhou Exhibition is usually held in Suzhou 

International Expo Center in May or June every 

year. Focus on the fishing tackle market in eastern 

China. 

The Guangzhou exhibition brings together 

domestic and foreign brands, as well as innovative 

and original products from some new entrants.

THE FINALS OF THE FISHING GRAND PRIX 

WERE HELD IN HUBEI 

From June 17th to 18th, the finals of the National Fishing Grand Prix were held in Hubei. 452 fishing masters from home and 

abroad gathered in Xiaogan to compete with poles and enjoy fishing. 

The competition was sponsored by CRAA. CRAA President Wei Baozhen and other leading guests and relevant media 

representatives attended the opening ceremony of the conference. 

At 9:00 am on the 17th, following the order of the chief referee, the fishing grand prix officially started, and the players 

put on bait and threw poles one after another to start a competitive competition. On the field, some anglers were calm and 

composed, while others were concentrating and holding their breath. The fishing line drew beautiful arcs in the air, and fresh 

fish were caught in the net amidst laughter and laughter. 

The competition system of this year's Fishing Grand Prix has been upgraded. In addition to the PK competition, there are 

special resurrection competitions and women's group competitions. Three champions will be produced in one competition, 

with a wide range of awards and more participants than in previous years. The gathering also attracted fishermen from 

Vietnam to participate in it, which was an unprecedented event. 

After two days of fierce competition, Zhou Yibo, a professional fishing athlete from Zhengzhou, Henan Province, won 

the championship. Dai Qijian from Hangzhou, Zhejiang Province and Tang Jinbo from Xiaogan, Hubei Province won the 

second and third place respectively. 

At the same time as the event, CRAA set up a publicity corner of the "Yangtze River Ten-year Fishing Ban and Retirement 

Fisherman's Alternative Livelihood Demonstration Project" with the theme of "Guiding Civilized Fishing and Building a 

Living Yangtze River" in the competition field and product exhibition hall, to publicize the regulation of fishing to protect the 

ecology resource-related knowledge.

HAINAN'S FIRST FORMALLY OPERATIONAL 

RECREATIONAL FISHING BOAT LAUNCHED 

For a long time, China's deepsea 

fishing boats have been in 

an unknown area of policy. 

Recently, this situation has 

been broken. At 11 a.m. on 

July 8, Zhongchuang Marine 

Technology Co., Ltd. created 

a fishing boat for the Fishery 

Affairs Service Center 

of Wanning City, Hainan 

Province. The recreational 

fishing boat "Qiongwan 

Yuxiu No. 01001" was 

officially launched at the 

wharf of Wanning Port North 

Service Station. This is the first ship in Hainan Province to complete the approval, construction, A recreational fishing boat 

that has been inspected and officially launched into operation. 

According to reports, the ship is designed with a total length 

of 16.5 meters, a width of 3.7 meters, and a speed of 11 knots. 

The hull is made of fiberglass, which has the advantages of 

light material, high strength, and long life. It is also equipped 

with a ship anti-rolling gyro device, which can effectively 

reduce ship shaking. . 

The development of recreational fishery is an important 

measure to guide fishermen to go to the shore, to the deep 

sea, and to the recreational fishery. 

The relevant person in charge of the Hainan Provincial 

Department of Agriculture and Rural Affairs stated that 

recreational fishery is a new form of business and a new model emerging in the new stage of economic development. At 

present, the province's coastal cities and counties have approved 26 leisure fishing boats and net tool indicators, of which 

10 have started construction. The "Qiong Wan Yuxiu No. 01001" leisure fishing boat was successfully launched, marking 

that the development of Hainan's recreational fishery has 

entered the "fast lane". 

It is understood that "Qiongwan Yuxiu 01001" has a 

smooth and beautiful appearance, and is comfortable 

and safe. There are currently two ships of this type under 

construction, and the second ship is expected to be put into 

operation by the end of this month. In 2023, Mannings 

plans to approve 27 recreational fishing boats, 13 of which 

have been approved so far, of which 4 under construction 

will also be launched in August, and strive to launch 10 

recreational fishing boats by the end of the year.

BIHAI FISHING TACKLE SHOW INVESTIGATES ZHONGREN 

TESTING TECHNOLOGY 

On July 12, Wang Xiangfa, general manager of Beijing Bihai Fishing Tackle Co., Ltd., An Lixin, vice president 

of Four Seas Fishing Channel, Liu Haifeng, general manager of Wuhan Keyou Fishing Tackle Co., Ltd., and 

Geng Baoqiang, founder of Beijing Geng Baoqiang Fishing Cultural Exchange Center, and others visited 

China Customs Scientific Research The Yizhuang Customs Laboratory of the Center Beijing Zhongren Testing 

Technology Service Co., Ltd. conducts on-the-spot investigation and research. 

General manager Wang Xiangfa and his team visited the testing equipment and environment of fishing tackle 

products, inquired about the testing methods and basis, and visited the specific experimental process of chemical 

inspectors "migratable elements" and ROHS testing. 

Tang Xiaoning, head of the Marketing Department of the Fishing Tackle Laboratory of Beijing Zhongren 

Testing Technology Service Co., Ltd., introduced the laboratory's experimental capability declaration process 

since its establishment, and demonstrated the current testing capabilities and international mutual recognition 

qualifications of the laboratory. 

The two parties conducted in-depth exchanges and discussions on issues such as the current status of quality 

control in the fishing tackle industry and business development under the current economic situation.

FEATURE 

Deáky Fishing Tackle 

FAMILY BUSINESS 

DEDICATED TO THE 

TACKLE TRADE 

With almost 40 years’ experience in supplying the global tackle market with a wide range 

of quality fishing accessories, Deáky Fishing Tackle has become a valued partner for many… 

and it’s still growing. 

Deáky Fishing Tackle is a 

family business located 70 

kilometres north of Budapest 

in Kétbodony in Hungary. 

Set up back in 1984, it originally served 

the needs of the domestic tackle market. 

Later, with the help of the Hungarian 

wholesalers, it started exporting to 

western Europe, which it has been doing 

independently since 1996. 

It prides itself on providing its partners 

with great products at favourable terms 

on short-term, fast and accurate delivery 

at a fair price. 

Deáky Fishing Tackle factory entrance 

HISTORY AND HERITAGE 

The village of Kétbodony dates back all 

the way to the medieval age, before the 

Turkish occupation. 

First it was called Bodon, according 

to a letter from the Hungarian king at 

that time, Bela IV, in 1263. The village 

is surrounded by huge forests and this 

allowed many people to flee and 

saved countless lives during the 

Mongol invasion. 

In 1579 the village consisted 

of 22 estates with families; it 

was always inhabited mostly 

by Slavic or Slavic-Hungarian 

people. During the Turkish 

invasion in 1600 the old village 

was destroyed and was then 

settled by agricultural people. 

As a result the two separate 

parts of Upper Bodony and 

Lower Bodony became one. 

The village always had a close 

connection to nature, which is 

evident in the river and fish on 

the crest of Kétbodony. 

The flowing water not only 

provided smaller fish but also 

powered the windmill that is 

currently Deáky Fishing’s main 

building, and has been since 

1984. 

The windmill itself dates back 

to 1694, when it was producing 

premium quality flour. 

In addition you can also find an 

amazing 16 hectare fishing lake, which 

is so pure that you can sometimes catch 

crab in it. 

KNOWING THE MARKET 

Today, the Deáky factory makes its own 

tools for producing fishing articles, which 

means it can quickly and flexibly adapt 

to a client’s different needs. It carefully 

packs its products and it is also possible 

to service custom packaging requirements. 

Back in 2001, it became a member 

of Europe’s largest trade association, 

the European Fishing Tackle Trade 

Association (EFTTA) and since then 

has been participating as an exhibitor 

at the European Fishing Tackle Trade 

Exhibition (EFTTEX) every year. 

Owner Orsolya Deáky Barta and 

general manager Máté Barta at 

EFTTEX 2023. 

Deáky has also been the Hungarian 

Bronze Grade Sponsor of the Hungarian 

Feeder Team since 2014. 

General manager Máté Barta said: 

“Thanks to the constantly expanding 

supply of goods and the constant high 

quality, our products are now supplied 

to the most European countries and 

presented at numerous international 

professional exhibitions. Our company 

only serves resellers, we do not currently 

retail ourselves. 

“We hope to find even more partners, 

establishing a long-term business 

relationship which satisfies both of us!” 

DEÁKY FISHING TACKLE 

www. deakyfishing.hu/en 


STOPPIONI s.n.c. Firenze Italy 

Tel.+39 0558739615 

stonfo@stonfo.com 

Prod. Effevuemme s.r.l. 

MEMBER 

SALVANELLI SBS 

Tip saver with patented “SBS” locking system. Clear and 

unbreakable material. 

Art.375 

Art.376 Art.377 Art.587 

“SBS” LOCKING 

SYSTEM 

Lock 

Unlock 

Art.390 Art.391 Art.392 Art.400 Art.401 Art.153 Art.154 

www.stonfo.com 

FULL RANGE OF TERMINAL TACKLE AND ACCESSORIES 

It’s a 

family 

thing 

EST. 

1958 

F J Neil has been family owned and operated since the 

1950s… and is still going strong! Under the Dolphin brand 

we supply all types of terminal tackle and accessories, from 

traditional bamboo poles to the latest rigs and lures. 

• Competitive pricing 

• Large stock inventory – no order delays 

• Rapid turnaround • Export specialists 

• Able to source any special requirements 

FOR FULL TRADE DETAILS 

PLEASE CONTACT US AT CANEFISH@AOL.COM / +1 631-957-1073 

FJ NEIL COMPANY INC, 1064 ROUTE 109, PO BOX 617, LINDENHURST, NY 11757-0617 USA 

We are looking for experienced agents or distributors for the European market. If qualified, email Neil Miritello at nmfjn@aol.com

FEATURE 

Fly Fishing Show 

FLY FISHING SHOWS 

TO SPAN THE UNITED 

STATES IN 2024 

There seems to be more of a clamour than ever for the US Fly Fishing Shows scheduled for 

next year, especially given that the events will be spread nicely across the entire United 

States. 

At first, it seemed like a 

simple enough chore: find 

a new home for the Pacific 

Northwest edition of The 

Fly Fishing Show. But one prospective 

location after the other turned sour with 

not enough parking, too large, too small, 

conflicts of dates with other events, not 

centrally located and on and on. 

That’s when a prime weekend opened 

up at the Meydenbauer Center in 

Bellevue. The facility – 11100 NE 6th 

St – about 10 miles from downtown 

Seattle and 30 minutes from Sea-Tac 

International Airport, meets all of The 

Fly Fishing Show’s needs for attendees 

from Oregon, Washington, and British 

Columbia and exhibitors from North 

America, Europe, Asia and around the 

world. 

Once word got out within the fly 

fishing community, the gates opened with 

requests for exhibit space from dealers, 

manufacturers, angling pros with ideas for 

seminars, vacation destinations, artists, 

and others connected to the sport we all 

love. The Fly Fishing Show was back in 

the Pacific Northwest, joining locations 

from near Boston to Atlanta, New Jersey 

to Denver and the San Francisco Bay area 

to Pennsylvania! 

Over the past 32 years, since its 


founding in 1992, The Fly Fishing Show 

has evolved into an amalgamation of 

trade and consumer show. According to 

the long-time show attendees, there is 

almost as much business written off the 

show floor – at the show hotel bar for 

example – as on the floor! 

If you have been “waiting to see what 

happens” following the years of pandemic, 

or are simply “on the fence” about 

attending, be aware that time is nearly up. 

Can you really afford to miss thousands 

of consumers? Can you really afford to 

miss hundreds of industry professionals? 

NETWORKING FACE TO FACE 

Marketing surveys vary, of course, but 

they all point to the same reality of life. 

It’s a lot easier to sell in-person, faceto-face 

than any other way yet devised. 

People – fly fishers in particular – are 

wary of anonymous unsubstantiated 

claims and product hoopla. 

Simply put, they want to try it on, flex 

it, twirl it, touch it and maybe even caress 

it a little before buying it. 

Annually, Fly Fishing Show exhibitors 

greet thousands of shoppers each day in 

an environment conducive to acceptance. 

It’s the “everybody’s doing it” kind of 

phenomena. Some marketing experts 

refer to it as the bandwagon approach. 

If you’re looking to sell anything 

related to our game of fly fishing – or 

customers to buy whatever fly fishing 

product you’re selling – get ready for the 

2024 Fly Fishing Shows. There are seven 

hot venues encompassing a broad swathe 

of North America’s fly fishing community 

with a limited number of booths still 

available. 

For information regarding Destination 

Theater presentations, reservations and 

payment deadlines, booth requirements or 

any other question call +1 814 443 3638 

or go to flyf ishingshow.com/exhibitor-info 

and follow the directions for either new 

or returning exhibitors. 

FLY FISHING SHOW 

www.flyfishingshow.com 

THE COMPLETE 2024 FLY 

FISHING SHOW SCHEDULE IS: 

Marlborough, Massachusetts: January 5th to 7th 

Denver, Colorado: January 19th to 21st 

Edison, New Jersey: January 26th to 28th 

Atlanta, Georgia: February 2nd to 4th 

Seattle/Bellevue, Washington: February 17th to 18th 

Pleasanton, California: February 23rd to 25th 

Lancaster, Pennsylvania: March 2nd to 3rd

Zenaq 

FEATURE 

ZENAQ’s Racing 

concept leading 

the way 

When it comes to saltwater fishing, Japanese brand 

ZENAQ has always been at the forefront of technology. 

Its Racing concept always been at the cutting edge, 

breaking down stereotypes and constantly challenging. 

The Type R inherits this spirit and brings outstanding 

performance in the field. 

ZENAQ’s Type R rods embody 

many qualities but they also boast 

a wealth of features that make 

them stand out from the crowd. 

For a start, there’s the newly developed 

Hexagon reel seat. The high strength, long 

fibre carbon of Torayca is produced with a 

special moulding machine to form a sturdy 

framework. Even large reels will be held 

firmly without wobbling. 

At the same time, the surface of the 

framework is covered with a special rubber 

to create a new feeling of comfort in the 

hands. 

This means the rod demonstrates an easy 

action, with no need for unnecessary force. 

Like the hexagon grip, the reel seat is also 

hexagon shaped to suppress left and right 

reel rattling and transmit power without 

loss. This can conserve hand strength, 

which is the first thing to give up under 

tense angling conditions, increasing the 

probability of catching a big fish. 

A rubber cushion has been devised for the 

area where the reel foot rests. This prevents 

the reel from loosening even if it’s not 

fully tightened, and prevents the reel from 

rattling even in extreme conditions. This 

ensures that the rod and reel are perfectly 

integrated. 

Major benefits 

Another cool feature, which is popular with 

many anglers, is the single wrapped guides, 

which creates a feeling closer to an original 

blank design. 

Moreover, the single wrapped guides do 

not interfere with the rod’s action and allow 

for a much better feeling, ensuring a sharp 

rod action. 

Drawing out the fullest performance 

of these spinning rods is the RG Guide 

System. 

This original system brings out the 

fullest potential of the rods, overcoming 

any downsides from using PE line and 

maximising its benefits. 

Other additions include a Type R original 

metal ring, special Type R original metal 

parts with a laser engraved Type R logo, a 

gun-metallic thread and silk-printed logo, 

easy-to-hold end grip and an exceptional 

feeling for perfect casts every time. 

The functional beauty is the result of 

carefully designing the ideal casting rod 

that can be used for a long period of time 

without undue fatigue. 

ZENAQ 

www.zenaq.com 


73

FEATURE 

Hareline Dubbin 

MATERIAL SUCCESS FOR 

HARELINE DUBBIN 

Hareline Dubbin is widely recognised as the American fly-tying materials company with the 

distinctive rabbit logo and an extensive range of products. 

Its humble beginnings can be traced 

back to 1981 when Bob Borden 

started dyeing rabbit fur in a few 

essential colours for his commercial 

fly tying. Using a pot on his kitchen 

stove, Borden laid the foundation for 

Hareline Dubbin Inc. 

He packaged the dyed dubbing and 

began offering it to local fly shops, 

which started stocking packs of Hareline 

Dubbin. The next breakthrough was the 

introduction of Krystal Flash, a product 

now widely used in fishing flies and lures 

worldwide. 

CHANGING UP 

In 2016, the company underwent a change 

in ownership, with Bill Keough, owner of 

Keough Hackles, taking the helm. 

The following year, Hareline Dubbin 

further improved its operations by acquiring 

Spirit River and relocating it to Hareline’s 

headquarters in Monroe, Oregon. 

Presently, Hareline boasts a catalogue 

offering of approximately 14,000 line 

items, continually expanding each year with 

the addition of innovative products that 

captivate fly tyers worldwide. 

Within the realm of fly tying, Hareline 

exhibits a deep passion for discovering new 

materials that inspire fresh ideas at the tying 

vise for tyers everywhere and to have their 

products available to every Hareline dealer. 

To facilitate this vision, the Hareline 

app offers a comprehensive list of available 

products for dealers and consumers. 

If a fly shop has yet to stock a particular 

item from Hareline’s extensive catalogue 

or lacks the space to do so, consumers can 

utilise the app or the Hareline website, 

which functions similarly, to email their 

wish lists directly to their local or favourite 

Hareline dealer. 

AHEAD OF THE GAME 

Hareline’s remarkable growth stems from 

its consistent track record of releasing 

new, unique and innovative products, year 

after year. 

Its daily objective is to ensure that 

orders to its network of dealers are 

fulfilled 100 per cent complete and 

shipped within 24 hours. 

This strategic approach has played 

a pivotal role in Hareline’s impressive 

expansion and success. 

Whether your business is new to fly 

tying or already offers fly tying products, 

Hareline aims to partner with you on 

your company’s successful journey. 

HARELINE DUBBIN 

hareline@hareline.com 

www.hareline.com 


UNI PRODUCTS J.G. Cote Inc. 

1004 Principale 

Ste-Melanie, QC. Canada JOK 3AO 

Tel: 450-889-8054 

Toll-Free: 1-877-889-8054 

Fax: 450-889-5887 

Email: info@uniproducts.com 

NEW FROM UNI 

AGENTS 

WANTED 

TAKE CONTROL OF SPOOLED WIRE 

WITH THE NEW UNI-STRAP 

Look to UNI for the best in spooled fly-tying materials! 

www.uniproducts.com 

Leeda is looking for skilled and driven 

agents to boost its European sales team. 

Focussing on our key in-house brands, MAP and 

Wychwood, we are looking to recruit agents who have 

an in-depth knowledge of key European territories and 

the changing marketplace. 

Do you have what it takes to push the brands to the 

next level in your country? 

Get in touch by submitting your resume and details to 

nick.gritton@madison.co.uk 

GUIDE 

Check out the brands here 

CHOICE 

MATCH & 

FEEDER 

CARP 

MATTERS 

PREDATOR 

GAME 

RECOIL XL ® combines all the features of REC 

RECOIL ® guides with an entirely new fieldtested 

frame design. This design utilizes 

the existing loop diameter of RECOIL guides 

with a significantly higher guide height. This 

revolutionary guide design increases rod 

performance by significantly reducing line slap 

on the blank and reducing guide weight and 

bulk. By significantly reducing line slap overall 

casting distance is increased. With a higher 

guide height, smaller guide sizes can be used 

to achieve the same “choke-down” effect. 

This reduction in guide train size results in 

decreased guide weight and bulk. 

(860) 749-3476 

Sales@REC.com 

www.REC.com 

Original 

Recoil® 

ALL NEW 

RecoilXL® 

50% TALLER 

AVERAGE GUIDE HEIGHT 

MADE 

IN USA

FEATURE 

SEVIIN 

BUILT FOR BATTLE: 

SEVIIN GF BAITCASTING REELS 

A foundational offering in SEVIIN’s inaugural product launch for 2024, GF Series baitcasting 

reels deliver an optimal balance of castability, smoothness, and comfort. Each of six available 

GF models is packed with features, meticulously engineered and crafted to optimise 

performance without sacrificing durability at an angler-friendly retail price. 

GF Series reels were conceived 

to provide anglers with 

smooth, reliable, and failsafe 

performance that exceeds 

their $120 price point,” says SEVIIN 

Reels’ product manager, Robert Woods. 

“Performance-enhancing features 

include a 4+1 stainless-steel bearing 

system – the two bearings on the spool 

shaft being Japanese stainless steel – 

and carbon and stainless-steel drag 

componentry with an audible drag. These 

features alone result in noticeably smooth 

casting, retrieves, and drag operation. 

Hardened brass pinion and drive gears 

offer great gear feel and excellent 

durability.” 

He added that GF Series reels also 

feel light, comfortable and solid in the 

hand. “GF reels feature ported aluminium 


spools and carbon fibre handles to 

minimise weight, while a strong, onepiece 

graphite frame and side plates yield 

excellent rigidity that further enhances 

the satisfying way GF reels feel and 

perform. Anglers will also appreciate 

GF’s micro-adjustable magnetic cast 

control that makes it easy to tune and 

dial in maximum casting performance 

depending on the specific line and lure 

they’re using.” 

SEVIIN’s GF Series consists of six 

low-profile baitcasting models in three 

available gear ratios with right-hand and 

left-hand retrieve configurations. 

No matter the fishing situation or 

technique, there’s a SEVIIN GF Series 

reel delivering the perfect balance of 

castability, smoothness, versatility, 

and comfort. Each model is loaded 

with features, engineered to optimise 

performance without sacrificing 

durability. 

SEVIIN 

dealersupport@seviinreels.com 

www.seviinreels.com

Classifieds 

SPLIT RING 

PLIERS 

CLASSIFIEDS 

UNIQUELY DIFFERENT (NEW-PATENTED) 

The EASIEST... The FASTEST... 

The BESTEST... 

for changing hooks or spinner blades 

visit www.TexasTackle.com for demo video 

WHOLESALE ONLY 

4 Sizes 

www.TexasTackle.com 

RIGS !!!! 

TO BOOK THIS SPACE CONTACT: 

NORTH AMERICA 

BART MANGANIELLO 

T: +1 914 722 7601 

E: bartalm@optonline.net 

REST of WORLD 

GUIDO KNEGT 

T: +39 347 503 6436 

E: guido.knegt@dhpub.co.uk 

COMING UP… 

NOVEMBER 2023 

Ad Copy: September 15th 2023 

Mailed: October 4th 2023 

Special issue: Ice Fishing 

Spotlight: Fly Tying 

Doing Business With: Italy 

DECEMBER 2023 

Ad Copy: October 20th 2023 

Mailed: November 8th 2023 

Special issue: Personal Watercraft 

Spotlight: Small Boats 

Doing Business With: Canada 

JANUARY 2024 

Ad Copy: November 17th 2023 

Mailed: December 6th 2023 

Special issue: 2024 Product Showcase 

Spotlight: Boat Accessories 

Doing Business With: Taiwan 

To submit news or editorial for 

any of these issues, contact: 

To advertise or discuss a marketing campaign in any of these editions, 

contact our business development team: 

EDITOR 

JOHN HUNTER 

T: + 44 (0)7990 542958 

E: john.hunter@dhpub.co.uk 

NORTH AMERICA 

BART MANGANIELLO 

T: +1 914 722 7601 

E: bartalm@optonline.net 

REST of WORLD 

GUIDO KNEGT 

T: +39 347 503 6436 

E: guido.knegt@dhpub.co.uk

FEATURE 

Energofish 

CARP EXPERT SEEDS 

FOR EVERYBODY 

We all know that different boiled seeds are essential groundbait for anglers, whether they 

be match, carp or feeder fishermen. Take a closer look at the Carp Expert range, and you can 

be sure there will be a suitable seed mix for every angler to discover. 

All the items in the Carp Expert 

range consist of properly 

boiled, selected grains to 

guarantee the best chance for 

those who try them. 

But what are the elements that go into 

this complex, high quality assortment? 

Let’s start with the products in 800g 

packaging. This is the widest subassortment 

as 800g of corn, wheat or 

anything else is usually more than enough 

for a day’s fishing. 

Among the 800g seeds, anglers will 

find the most basic grains on their own, 

like corn, tiger nut or hempseed, whether 

in normal or summer lactic acid versions. 

These products are suitable both for 

feeding during a carp fishing trip or for 

making groundbait even more complex 

and attractive. 

MIXING IT UP 

But of course, simplicity is not always the 

key to success, which is why Energofish 

included a selection of seed mixes into 

this range as well. 

These are ideal mixtures of Carp 

Expert’s finest particles, all cooked and 

prepared to the highest standards. These 

mixes are excellent choices if anglers are 

planning to create a bed of feed, because 

the different particles ensure that fish 

will not become pre-occupied feeding 

on any one food item. These are all great 

for feeding, whether with a Spomb or a 

scoop. 

As we all know, many anglers undertake 

long journeys to their favourite venues, 

which is why the majority of Carp Expert 

products are available in economical 

packaging as well – for example tiger nut, 

corn, one corn mix, wheat and hempseed. 

Thanks to this packaging, buying 

the proper amount of particles makes 

economic sense,which is really important 

for every angler across Europe. With the 

3kg or 5kg packs, feeding bravely will not 

be a problem! 

Furthermore, the Carp Expert range 

contains many natural hook baits as 

well, like the flavoured corns in fluid and 

the pickled corn variations. These hook 

baits are ideal for all anglers who prefer 

traditional solutions and try to catch any 

of the non-predatory species. 

Bottled corn is available in different, 

attractive flavours and bright colours that 

make them a selective but vital fourseason 

hook bait. 

Looking specifically at carp fishing, 

then fishing selectively is always the key 

to success. That is why, among Carp 

Expert seeds, there are some flavoured 

tiger nut variations which are ideal for 

lakes where, for example, it is really hard 

to catch carp due to the presence of 

catfish or skimmers. Making a snowman 

rig with a flavoured tiger nut and a bright 

pop-up can change everything there and 

can make fishing more efficient! 

Taking everything into account, 

everyone can see how complex the Carp 

Expert particle assortment really is. As 

a result, any angler can choose the ideal 

solution for their fishing. 

ENERGOFISH 

www.energofish.com 


The Classic never 

goes out of fashion 

Carp Expert corns from 

800 grams to 5 kg packages! 

Besides the 

natural scents, 

also available in 

flavoured versions. 

NEW Size! 

Mega Corn! 

Favorite baits for 

summer fishing: 

Lactic Acid 

seed mixes 

Special bait 

corns in 

2 versions! 

(Dipped / in Liquid) 

Partners Wanted! 

Energofish Ltd. is looking for new Partners 

all over the World. Free delivery on orders 

over €300. Registration and other details: 

NETHERLANDS GERMANY SWEDEN POLAND FRANCE ITALY 

INFO@ENERGOFISH.COM 

WWW.ENERGOFISH.COM

Tackle Trade World - September 2023

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