[Blake_Stimson,_Gregory_Sholette]_Collectivism_aft(z-lib

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Internationaleries 27create a democratic Marxian (egalitarian) type of abstract art. However, forthe internationaleries, the “Cold Artists” and their theoreticians, includingMax Bill, Abraham Moles, and Max Bense, were deeply ideological. In sum,Kalte Kunst was the perfect embodiment of afWrmative culture, blindly adheringto the cold war discourse without any critical reXection on its functionwithin that paradigm. 40 Instead of analyzing their own historical circumstancesin the present, these cold artists projected their practice into a mystiWed,idealized future. Ultimately, cold art reinforced the very ideology itsadherents claimed to reject and, in doing so, committed the same crime asthe believers in industrial design: a belief in a fully rational and perfectlyhomogenized human environment. This was a condition most adamantlydenounced by Asger Jorn in his text “Against Functionalism.” 41This critique formed a base and materialized as both the name andprogram of a group, the International Movement for an Imaginist Bauhaus,severely mocking the Hochshule für Gestaltung in Ulm, or the “New Bauhaus.”MIBI believed such functionalist ideology was the primary culpritlurking within cold war ideology. Therefore MIBI’s experimental critique offunctionalism, modernization, and imposed specialization developed out ofnecessity, its own ironic forms including an excess of impractical actions andafunctional gestures. Once, for example, the members invited groups of schoolchildren to individually paint mass-produced white plates as a sardonic renditionmocking the self-absorbed “professional designer,” or what Max Bill,the founder of the “New Bauhaus,” reverentially called the “Artist-Creator.”They continued their collective games by literally staging exhibitions, retrospectives,historical avant-garde revisions, and art conferences. And insofaras these practices were unspecialized acts they proved difWcult to commodifyand even more difWcult to solidify into a single, homogeneous narrative. DireWnancial straights, however, eventually forced MIBI members to reduce theirvoluminous publication efforts. Still, despite the setback, they collaboratedon an issue of Il Gesto with the Movimento Nucleare while separately publishinga few texts written by Asger Jorn. They also managed to found anInternational Laboratory for Experimental Research in an old convent, which,once again, led directly to a state of “productive chaos”; 42 one result of thisactivity was the famous “Industrial paintings” executed by Giuseppe-PinotGallizio and his friends. 43 By 1956, however, they were forced to consolidatetheir efforts into one issue of the journal, collectively choosing to call itEristica, 44 mockingly debasing the very art of dispute while afWrming the irrelevanceof truth and veracity.It was about this time that the Lettrist International became familiarwith MIBI’s critique of functionalism and their grotesque experimentations.The LI’s work offered a number of similarities with MIBI, especially

28 Jelena Stojanovićin the way they conceived their practice collectively. The LI membersasserted that “What we need now is to take care of collective interests representedby a collective subjectivity.” 45 At the same time, while continuingand challenging similar conceptual legacies to both surrealism and Marxism,they were also deeply inXuenced by the novelty of Lefebvre’s critiqueof public disinterestedness. LI members were also, like MIBI, explicitly attackingthe politics and discourse of the cold war, an approach especially evidentin their Wlmmaking. They believed intervening in mass media challengedideological “conditioning mechanisms.” Perhaps more importantly such interventionsalso helped subvert the “leisure machines” that Lefebvre had deWnedso clearly in his writings.LI members conceived of their artistic activity as a sophisticatedtactical game. They devised a set of equally ironic collective gestures(parodico-serious they called them) 46 for carrying out their actions including“détournement,” “dérive,” “psychogeography,” and “unitary urbanism.”In every case the evocation of play and the logic of games became tools fora thoroughgoing social and cultural critique. For example, by “détourning”the mass media—one of the major “leisure machines” targeted by the group—they focused their activity not on the representation of news or politics, buton the way the media trivialized reality, maintaining the status quo througha “Balance of Power” that was in effect the inculcation of global fear. Hence,the group’s freely distributed publications such as Potlatch 47 or InternationaleLettriste exhibit exactly the same trivialization of reality, only in reverse: “shakein your shoes, bureaucrats,” they exclaimed, while mockingly inverting thepowerful rhetoric of the global superpowers. Hence, their playful experimentationwas deliberately conceived of as a reuse, recycling, or reversingof modernist productive and progressive ideologies that had in turn producedand reproduced the cold war discourse.Always new, however also the same, the LI’s aesthetic and intellectualapproach to mass culture was essentially a form of plagiarism, orwhat they called détournement. This was in turn their main aesthetic tacticand was carried out in three distinct modes, deceptive, simple, and ultra, andincluded everything from simple quotidian plagiarism to borrowing clothingstyles and types of behavior. It was in sum an irreverent, even blasphemous,way of altering private property in order to force it to be collective. 48 At thesame time, détournement suggests an erosion of the imposed and constructeddivision between the public and private. As Louis Althusser suggested, thisdistinction was “internal to bourgeois law and valid in the subordinatedomains in which bourgeois law exercises its ‘authority.’” 49This form of grotesque critique with its use of tactical play andmedia experimentation probably reached its greatest expression in the actions

Internationaleries 27

create a democratic Marxian (egalitarian) type of abstract art. However, for

the internationaleries, the “Cold Artists” and their theoreticians, including

Max Bill, Abraham Moles, and Max Bense, were deeply ideological. In sum,

Kalte Kunst was the perfect embodiment of afWrmative culture, blindly adhering

to the cold war discourse without any critical reXection on its function

within that paradigm. 40 Instead of analyzing their own historical circumstances

in the present, these cold artists projected their practice into a mystiWed,

idealized future. Ultimately, cold art reinforced the very ideology its

adherents claimed to reject and, in doing so, committed the same crime as

the believers in industrial design: a belief in a fully rational and perfectly

homogenized human environment. This was a condition most adamantly

denounced by Asger Jorn in his text “Against Functionalism.” 41

This critique formed a base and materialized as both the name and

program of a group, the International Movement for an Imaginist Bauhaus,

severely mocking the Hochshule für Gestaltung in Ulm, or the “New Bauhaus.”

MIBI believed such functionalist ideology was the primary culprit

lurking within cold war ideology. Therefore MIBI’s experimental critique of

functionalism, modernization, and imposed specialization developed out of

necessity, its own ironic forms including an excess of impractical actions and

afunctional gestures. Once, for example, the members invited groups of school

children to individually paint mass-produced white plates as a sardonic rendition

mocking the self-absorbed “professional designer,” or what Max Bill,

the founder of the “New Bauhaus,” reverentially called the “Artist-Creator.”

They continued their collective games by literally staging exhibitions, retrospectives,

historical avant-garde revisions, and art conferences. And insofar

as these practices were unspecialized acts they proved difWcult to commodify

and even more difWcult to solidify into a single, homogeneous narrative. Dire

Wnancial straights, however, eventually forced MIBI members to reduce their

voluminous publication efforts. Still, despite the setback, they collaborated

on an issue of Il Gesto with the Movimento Nucleare while separately publishing

a few texts written by Asger Jorn. They also managed to found an

International Laboratory for Experimental Research in an old convent, which,

once again, led directly to a state of “productive chaos”; 42 one result of this

activity was the famous “Industrial paintings” executed by Giuseppe-Pinot

Gallizio and his friends. 43 By 1956, however, they were forced to consolidate

their efforts into one issue of the journal, collectively choosing to call it

Eristica, 44 mockingly debasing the very art of dispute while afWrming the irrelevance

of truth and veracity.

It was about this time that the Lettrist International became familiar

with MIBI’s critique of functionalism and their grotesque experimentations.

The LI’s work offered a number of similarities with MIBI, especially

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