[Blake_Stimson,_Gregory_Sholette]_Collectivism_aft(z-lib
Do-It-Yourself Geopolitics 285The constellation of artists’ groups and subversive social movementsoperating in the city of Barcelona has taken some audacious steps inthis direction. 28 The galvanizing effect of the Prague protests against theIMF and the World Bank on September 26, 2000 (the Wrst big European convergenceafter Seattle), was particularly strong among these circles, whichconstantly evolve in a net-like or rhizomatic structure, making any attemptto identify them ultimately fruitless—and that’s part of the idea. An early collectiveknown as Las Agencias, working with another group called OWcina2004, launched a subversive tease campaign in the streets, announcing Dinero(money), then completing a week later Dinero Gratis (money for free). Theidea, it seems, was to short-circuit the advertising promise of instant grati-Wcation and to subvert the demands and deferrals of labor, while at the sametime pointing toward a utopian economy of free time and creative possibility.Other projects went on to bring pop fashion to the protest campaigns,introducing the Prêt-à-révolter line of defensive clothing, offering all kindsof accessorized option-slots for the latest in tactical media gear, then the NewKids on the Black Block poster campaign, which made ridicule out of theheavily moralized discussion of violence or nonviolence that followed theprotests against the G8 in Genoa, Italy, in July 2001. The Yomango project—FIGURE 10.4.Yomango “countermarketing”advertising the group’s theme“It’s either you, money, or Yomango.”Barcelona, Mexico City, Buenos Aires,and Rosario, Argentina. Imagecourtesy of Yomango,http://www.yomango.net.Creative Commons License.
286 Brian Holmeswhich has spread to become an international network—associates an omnipresentfashion brand, Mango, with a Spanish slang expression meaning “Ishoplift” (the British translation is “Just nick it”). Performances involvedstealing clothing items and putting them on display in museums; and theseevolved, in a very interesting way, to the practice of “Yo Mango dinners,”where participants used specially outWtted clothing to lift generous collectivemeals from participating supermarket chains. The aggressivity towardany kind of integration to corporate-backed cultural institutions is obvious.Another ephemeral collective, known as “Mapas,” took aim at the2004 “Universal Forum of Cultures” in Barcelona, a corporate-sponsoredmunicipal extravaganza of debate and multicultural entertainment, widelyperceived by locals as a manipulation of the Social Forum movement for theends of political consensus-building, real-estate speculation, and boosterismof the tourist economy. 29 For this campaign a map of the city was made, showingthe sponsorship links between the Forum and temporary employmentservices, consumer-product distributors, arms dealers, polluting industries,FIGURE 10.5. Yomango Tango, Barcelona, December 2002. The group stages a performance ina grocery store, dancing tango with a mobile sound system, and stealing bottles of champagne. Thenext day they brought their “booty” into the branch of a bank commonly believed to be part of theSpanish neoliberal “invasion” of Argentina. The action took place one year after the meltdown ofthe Argentinean economy. Image courtesy of Yomango, 2004, http://www.yomango.net. CreativeCommons License.
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- Page 314 and 315: ContributorsIrina Aristarkhova is a
- Page 316 and 317: Contributors 297Reiko Tomii is an i
- Page 318 and 319: IndexABC No Rio, 204, 219 n. 29abst
- Page 320 and 321: Index 301Blanco, José Joaquín, 17
- Page 322 and 323: Index 303Foster, Hal, 231, 249 n. 9
- Page 324 and 325: Index 305Jack’s Society, 59Jacob,
- Page 326 and 327: Index 307Moles, Abraham, 27Mondrian
- Page 328 and 329: Index 309Psychophysiology Research
- Page 330 and 331: Index 311Takis, 196, 197Taller Bori
286 Brian Holmes
which has spread to become an international network—associates an omnipresent
fashion brand, Mango, with a Spanish slang expression meaning “I
shoplift” (the British translation is “Just nick it”). Performances involved
stealing clothing items and putting them on display in museums; and these
evolved, in a very interesting way, to the practice of “Yo Mango dinners,”
where participants used specially outWtted clothing to lift generous collective
meals from participating supermarket chains. The aggressivity toward
any kind of integration to corporate-backed cultural institutions is obvious.
Another ephemeral collective, known as “Mapas,” took aim at the
2004 “Universal Forum of Cultures” in Barcelona, a corporate-sponsored
municipal extravaganza of debate and multicultural entertainment, widely
perceived by locals as a manipulation of the Social Forum movement for the
ends of political consensus-building, real-estate speculation, and boosterism
of the tourist economy. 29 For this campaign a map of the city was made, showing
the sponsorship links between the Forum and temporary employment
services, consumer-product distributors, arms dealers, polluting industries,
FIGURE 10.5. Yomango Tango, Barcelona, December 2002. The group stages a performance in
a grocery store, dancing tango with a mobile sound system, and stealing bottles of champagne. The
next day they brought their “booty” into the branch of a bank commonly believed to be part of the
Spanish neoliberal “invasion” of Argentina. The action took place one year after the meltdown of
the Argentinean economy. Image courtesy of Yomango, 2004, http://www.yomango.net. Creative
Commons License.