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Art & Language and the Institutional Form 89

Buchloh writes: “[I]t would appear that Conceptual Art truly became the

most signiWcant change of postwar artistic production at the moment that it

mimed the operating logic of late capitalism and its positivist instrumentality.”

26 In his view, conceptual artists’ adoption of tautological modes (evident

principally in the view that artworks were analytic propositions but extendable

to Art & Language’s reXexive structure) aligned the practice with the

identity and operation of a depoliticized technocratic postwar middle class.

What his account does not seem to allow for, and would follow from the

arguments above, is that appropriation of hegemonic bureaucratic or administrative

methods was not simply a move against aesthetic transcendence. It

remained, I have contended, an ethical move and a strategy that, while at

times mimetic of the culture it opposed, was certainly also carried out in the

name of and with a view toward forming a resistant self-determination.

That Buchloh was writing at the end of a decade of neoexpressionist

returns to transcendence and authenticity may have colored his view

of the bureaucratic nature of conceptualism. Yet with the perspective of an

additional Wfteen years one may attempt to reframe with greater precision

the practice of Art & Language and the administrative or institutional moment

in conceptualism that it exempliWes with such clarity. How are we to understand

this moment in which institutional life comes to the forefront of a

collective practice to the extent that it serves as at least one group’s raison

d’être? There are two answers to this. First, as far as a simple genealogy of

the present is concerned, one may look to how Art & Language’s institutionalization

of collective work—collectivity taking on an institutional character

in an effort to secure autonomy from administered culture—did in fact

mark a massive change in art production, after which it became impossible

for even mainstream artists to unreXectively adopt the givens of studio practice,

but they would henceforth have to locate their activities within selfinstituted

or at least self-theorized practices. 27 The period that came in the

wake of Art & Language’s administrative gamesmanship ushered in not only

the “self-instituting” of most artists operating as individuals—together with

the de facto institutionalization of institutional critique—but also an array

of not-for-proWt galleries and other public organizations (like Artists Space,

Franklin Furnace, Printed Matter) that in many ways make up the landscape

of today’s art subculture. More important than this genealogy, however, is

that from the standpoint of a radical historiography this case study of Art &

Language points to how it is in the impulse to self-determination and the

methodology of resistant organizational form that an important legacy of

conceptual art may be located.

It may seem that excessive weight is being put on one group in the

above, and of course it would be mistaken to assume that Art & Language’s

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