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Waikato Business News June/July 2023

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of cooperation.

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6 WAIKATO BUSINESS NEWS, JUNE/JULY <strong>2023</strong><br />

Female<br />

football stars<br />

talk gender<br />

dynamics in<br />

sport<br />

In the spirit of ‘Going Beyond’, Hamilton<br />

Host City held a FIFA Women’s World<br />

Cup <strong>2023</strong> Trophy Tour event featuring<br />

a stellar line up at the K’aute Pasifika<br />

Fale, to empower future generations in<br />

sport. The well-attended event inspired<br />

guests to dream big and uplift others.<br />

Past and present female<br />

sporting personalities<br />

on the panel included<br />

current Football Fern Michaela<br />

Foster, ex-Football Fern Joy<br />

Howland and FIFA Referee<br />

Sarah Jones. MC and Olympian<br />

Sarah Cowley-Ross led<br />

the discussion with the panel<br />

on how far women’s sport has<br />

come, in the lead-up to the FIFA<br />

Women’s World Cup <strong>2023</strong>.<br />

The theme of the evening<br />

was – ‘the changing dynamics<br />

of gender in sport’ and saw the<br />

unveiling of the FIFA Women’s<br />

World Cup Original Trophy,<br />

which was on its last leg of<br />

the <strong>Waikato</strong> and Bay of Plenty<br />

Trophy Tour. The aim of the<br />

tour is to inspire young females<br />

and create excitement ahead of<br />

the FIFA Women’s World Cup<br />

<strong>2023</strong>, which is kicking off in<br />

Hamilton Kirikiriroa on Saturday,<br />

<strong>July</strong> 22.<br />

The audience comprised of<br />

many young female footballers<br />

including local team The<br />

Wanderers who came to support<br />

and learn from some footballing<br />

idols.<br />

FIFA Women’s World Cup<br />

<strong>2023</strong> COO New Zealand Jane<br />

Patterson and Cambridge High<br />

School student and prefect and<br />

captain of the girl’s football<br />

team Jess Savage delivered the<br />

opening address.<br />

Current Football Fern<br />

Michaela Foster shared with<br />

the audience how the road<br />

to the FIFA Women’s World<br />

Cup <strong>2023</strong> takes its time with<br />

the first big opportunity coming<br />

her way at the age of 24.<br />

Importantly, she says, everyone<br />

has a different story and<br />

different milestones.<br />

Part of a well-known sporting<br />

family - her father Ian Foster<br />

is the All Black’s coach,<br />

Michaela understands the challenges<br />

of playing professionally.<br />

“Football stuck with me<br />

when I started at the age of<br />

seven. Our parents always<br />

encouraged us to create our<br />

path, and playing football with<br />

my sister became the highlight<br />

of my childhood years. I am<br />

a proud daughter, and he’s a<br />

proud dad.”<br />

Michaela was a coach at<br />

Hamilton Girls’ High School<br />

when she received a scholarship<br />

to play professionally.<br />

She worked at a supermarket<br />

to pay the bills, but says<br />

the journey made the success<br />

more respected.<br />

“Navigating the sporting<br />

world after high school is critical<br />

for young players. It is crucial<br />

that we have inlets into<br />

sporting communities along<br />

with pathways to pursue career<br />

opportunities for young girls.<br />

In addition to this, watching<br />

women in both sports as well<br />

as leadership roles in the sports<br />

fraternity will be a boost for<br />

young girls.”<br />

FIFA referee Sarah Jones<br />

highlighted the need to break<br />

barriers for women to continue<br />

sports after school, university,<br />

or even after getting married<br />

and having children.<br />

“We need to tell women that<br />

it is possible to follow your passion<br />

even with a family and a<br />

career. If you love doing it, you<br />

can always go for it,” she says.<br />

“The fitness levels are higher<br />

for both players and referees.<br />

With various learning modules,<br />

and training sessions before the<br />

games begin and even during<br />

the World Cup, the referees are<br />

also required to exhibit skill and<br />

aptitude along with fitness. A<br />

speed test, agility test, strength<br />

test, core and flexibility training<br />

and several criteria, it is a mix<br />

of hard work, learning and continuous<br />

commitment to one’s<br />

passion that come into play as<br />

a referee. But I would not have<br />

it any other way. It is a commitment<br />

I have made to my<br />

passion.”<br />

Ex-Football Fern Joy Howland,<br />

who was sporting her<br />

team jersey from the 1989<br />

World Cup, reminisced about<br />

how times have changed and<br />

the game of football itself has<br />

changed drastically.<br />

“It is such a great feeling<br />

to see more girls and<br />

all-girls teams when I go to<br />

my son’s football games on<br />

Saturday mornings.”<br />

She also reminisced<br />

about her days on the New<br />

Zealand team.<br />

“It was just a bunch of<br />

mates playing for the country.<br />

We never had the structure or<br />

institutional support that is<br />

now available. It was all about<br />

the love for the game. We were<br />

fundraising on the weekends,<br />

requesting people to buy our<br />

tickets, door knocking and trying<br />

everything we could. It was<br />

a constant cycle of ‘play, train<br />

and fundraise’ for us.”<br />

When asked about how the<br />

next generation of girls can be<br />

motivated to take on sports, she<br />

had a sound piece of advice for<br />

the players.<br />

“Talent is great, but often<br />

not enough. Mentors can have<br />

immense impact in developing<br />

the drive and commitment and<br />

show you how to keep the passion<br />

high and prepare a plan of<br />

action for you.”<br />

She also had a message for<br />

parents which was received.<br />

“Focus on presence not<br />

pressure. Be available, show<br />

up for games on the side lines<br />

and support your girls in their<br />

journey. It would be great to<br />

see New Zealand go to the next<br />

level with higher participation<br />

and more visibility.”<br />

Hamilton is set to host five<br />

matches from 22 <strong>July</strong> <strong>2023</strong>. An<br />

impressive number of 1million<br />

tickets have been sold so far in<br />

both the host nations, Australia<br />

and New Zealand, which shows<br />

a positive change for women’s<br />

sports and increased support<br />

from spectators.<br />

Girls with Goals<br />

celebrates<br />

<strong>Waikato</strong> waahine<br />

As the host city for the<br />

FIFA Women’s World<br />

Cup <strong>2023</strong>, Hamilton<br />

Kirikiriroa recently launched<br />

its Girls with Goals campaign<br />

to showcase the strengths<br />

and achievements of local<br />

<strong>Waikato</strong> waahine.<br />

The 11 inspirational women<br />

have been chosen to celebrate<br />

the community by capturing<br />

their stories and goals.<br />

The aim of the campaign<br />

is to promote gender equality,<br />

diversity and inclusion with<br />

the hope of inspiring others to<br />

create and smash their goals.<br />

The achievements of these<br />

women will be shared through<br />

public displays of empowerment<br />

with a city-wide dressing<br />

leading up to the FIFA<br />

Shelley Blair<br />

Women’s World Cup <strong>2023</strong>.<br />

The 11 include co-founder<br />

and director of Talents of the<br />

Pacific Academy Landy Tyrell<br />

Nonoa, Special Olympics<br />

Landy Tyrell Nonoa<br />

co-founder and head coach<br />

Shelley Blair and Dame<br />

Malvina Major Foundation<br />

Studio Artist with NZ Opera<br />

for 2021 Katherine Winitana.<br />

The full line up of Girls with<br />

Goals can be found at girlswithgoals.co.nz.<br />

The 11 women<br />

featured here are only a few<br />

of many who have positively<br />

Katherine Winitana<br />

impacted and inspired<br />

our community.<br />

Photo credit:<br />

Sophie-Miya Smith

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