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In Memoriam Roger L. Fitzsimonds (’60, ’71, ’89) Roger L. Fitzsimonds UWM business school graduate and distinguished business leader Roger L. Fitzsimonds (BBA ’60, MBA ’71, Honorary Doctorate ’89) left a legacy of commitment to family, community, and UWM when he passed away this March at age 68. Fitzsimonds was the retired Chairman and CEO of Firstar Corporation, capping a 35year career that he began in 1964 as a management trainee with what was then First Wisconsin National Bank of Milwaukee. Managing Intellectual Property (continued from previous page) This is especially important in the biopharmaceutical industry since, in some cases, the technology simply does not work in practice as it did in testing. A clear example is the demonstration of the effi cacy of pharmaceutical candidates in animal models that is not replicated in human subjects. In other cases, competing products preempt the profi table commercial introduction of a technology. A defi ciency 18 OUTLOOK “He was a visionary in the world of banking,” said Sheldon B. Lubar, a friend of Fitzsimonds as well as a former Firstar board member. Applying his organizational and human relations skills to a host of community initiatives, Fitzsimonds was also a dominant fi gure on the Greater Milwaukee Com - mittee, the Metropolitan Milwaukee Association of Commerce, the Boys & Girls Club of Greater Milwaukee, and at the University of Wisconsin–Milwaukee. Edward J. Zore, President & CEO of North - western Mutual, has called Fitzsimonds’ footprint on our community “huge.” Fitzsimonds credited UWM and its business school for much of his success. He earned his BBA while working full time, and later pursued his MBA, “not for the piece of paper but the tools to be successful,” he said. He continued his involvement with the university as a member and past president of the Lubar School’s Business Advisory in complimentary assets such as trained sales force, manufacturing capacities or even a legal team needed to defend the legitimacy of the patented technology may also reduce the commercial viability of a technology. Levitas concludes that greater fl exibility in terms of decisions with which to confront contingencies is critical to vitality in technological dynamic environments. Council and the UWM Foundation Board of Directors. In 2003, he established the Roger L. Fitzsimonds Scholarly Achievement Fund within the Lubar School to promote scholarly excellence among faculty and doctoral students. “We have to have excellence in the School, because that’s where we send people to get their degrees, and, just as importantly, that’s where we send them to continue their education in this competitive world,” he said. “Roger was one of those people who was larger than life, and whose energy and spirit were inspiring,” shared Dean V. Kanti Prasad. “Throughout his life, he was a committed and involved supporter of our business school and UWM. We will dearly miss Roger as a business leader and as a friend.” Roger Fitzsimonds is survived by his wife of 49 years, Lee, their children and grandchildren, and many other family members and friends. Dr. Edward Levitas specializes in strategic management. In addition to his research into technology and new product development in biotechnology and pharmaceutical fi rms, he has examined how strategic alliances, fi nancial asset availability, technology transfers, and managerial incentives affect fi rm innovation and survival. He earned his PhD from Texas A&M University.
Awards and Honors Northwestern Mutual Receives 2006 Baird Management Excellence Award Edward J. Zore Edward J. Zore, President & CEO of Northwestern Mutual., accepted the 2006 Baird Management Excellence Award at a luncheon program in Novem ber. The award is presented annually to a company that has demonstrated superior performance on behalf of its customers, employees, shareholders, and the com munities in which it operates. The annual event is cosponsored by Robert W. Baird & Co. and UWM’s Executive MBA Alumni Association. “Beyond its phenomenal success, North western Mutual is highly respected within the industry and throughout corporate America for the value they place on quality and integrity,” said Paul E. Purcell, Baird’s Chairman, President & CEO. Based in Milwaukee, Northwestern Mutual is market share leader for total individual life insurance premiums of any company in the United States, with over $1 trillion of individual life insurance in force. Through 4,800 employees in Milwaukee and fi nancial representatives in 350 offi ces nationwide, the company offers more than 3 million policy owners an array of fi nancial services, such as insurance products, investment products, and advisory services to help protect them against risk and achieve fi nancial security. The company celebrates its 150th anniversary in 2007. Emeritus Professor Jerry Leer Recognized on UWM’s Spaights Plaza Emeritus Professor Jerry Leer was honored with UWM’s Spaights Award this past fall. The award recognizes individuals who have made signifi cant, enduring, and campus-wide contributions to the growth, development, and reputation of UWM. An accounting professor for 37 years, Leer originally joined the faculty of the Milwaukee campus of the UW Division of Commerce in 1946, and became a member of the UWM faculty when the University of Wisconsin–Milwaukee campus was created 10 years later. “Throughout his career, Professor Leer was well known as a master teacher and for establishing a discipline of professionalism among his students that became the foundation for their professional success and integrity,” said Dean V. Kanti Prasad. Former student Dennis J. Kuester (’66), now Chairman of Marshall & Ilsley Corporation, said of his mentor: “Jerry Leer expected excellence from his students and did everything in his power to help them achieve it.” Since his retirement in 1983, Professor Leer has continued to demonstrate extra ordinary support of the School and the accounting program. He has been instrumental in establishing and promoting the Leer Accounting & Taxation Excel lence Fund, as well as the Leer/Tellier Scholarship Fund, which has granted over $300,000 in scholarship awards in its 23 year history. Jerry Leer SPRING 2007 19
Page 1 and 2: Outlook Spring The Lubar School’s
Page 3 and 4: In This Issue Outlook SPRING 2007 2
Page 5 and 6: Cover Story David O. Nicholas Appli
Page 7 and 8: Bradley Distinguished Lecture Serie
Page 9 and 10: The reunion celebration also featur
Page 11 and 12: Alumni Profile The “Davis” Bran
Page 13 and 14: Alumni Profile Driving Growth Strat
Page 15 and 16: Entrepreneur Internship Program La
Page 17 and 18: Beta Gamma Sigma Rockwell’s Nosbu
Page 19: Faculty Research “Option” Value
Page 23 and 24: CPA-in-Residence Program CPA-in-Res
Page 25 and 26: Scholarships WILBUR AND ARDIE HALYA
Page 27 and 28: Alumni News Michelle Adam (BBA-Acco
Page 29 and 30: Honor Roll of Donors Pricewaterhous
Page 31 and 32: Honor Roll of Donors Mr. Joseph M.

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