Inside: - UW-Milwaukee

Beta Gamma Sigma
Rockwell’s Nosbusch
Addresses Honors Students
“
When I graduated from college,
IBM was a lifetime employer
and Allen-Bradley was a private
company,” noted Keith D. Nosbsuch in an
address to business honors students.
Nosbusch is the Chairman and Chief
Executive Offi cer of Rockwell Automation
and a 1978 graduate of the Lubar School’s
MBA program.
The lesson to be learned from that simple
statement, according to Nosbusch? Where
things are today is likely not where they will
be down the road. And as future business
leaders, he advised students, they need to
be prepared.
Nosbusch was the keynote speaker and
Beta Gamma Sigma honoree at the November
induction ceremony of the national
business honor society. He addressed an
audience of about 120 people, including
inductees, their family members and
friends, and Sheldon B. Lubar School of
Business faculty and staff.
“The prerequisite for success in business
is all about leadership,” Nosbusch told
students.
In this constantly changing world, leaders
must be able to thrive in an atmosphere of
ambiguity and uncertainty, he said. “Most
PhD CLASS
Lucy A. Arendt
MASTERS CLASS
Danelle M. Bohringer
Mariam E. Cass
William D. Donegan
Michelle E. Gilbert
problems are complex, and a leader needs
to not only understand that, but to apply
some structure to the situation,” he said.
Leadership also requires the ability to look
at the world realistically and to have the
courage to make the right decisions and
the tough decisions.
Last, Nosbusch said, great leaders want to
shape the future. “You can’t be comfortable
with the status quo,” he stated. “You have
to be willing to drive change, to view it as
an opportunity.”
Rockwell Automation is a global leader in
industrial automation power, control, and
information solutions with its world head -
quarters in Milwaukee. One of Wisconsin’s
largest companies, Rockwell employs
about 21,000 people worldwide, serves
customers in more than 80 countries, and
boasts annual sales in excess of $5 billion.
Keith Nosbusch’s career began in 1974
when he joined the Allen-Bradley Company
as an application engineer. He rose
steadily at Allen-Bradley and later at
Rockwell, where he quickly entered the
executive ranks. Prior to becoming the
company’s Chairman and CEO, Nosbusch
served in a number of positions, including
as the president of Rockwell Automation
Keith D. Nosbusch
Thirty-four students were inducted into Beta Gamma Sigma at the November ceremony:
Lauren M. Mader
Kelly E. Pamperin
Shuchita Singal
Jody Trehus-Krainer
Kari L. Vanderhoef
Ralph R. Williams
Jeremy A. Yardley
SENIOR CLASS
Stephanie M. Backes
Jon E. Ferch II
Meghan L. Hipsak
Ling Hu
Abby M. Karnthaler
Matthew S. Kult
Kurt F. Servais
Control Systems, and senior vice president
of the Control and Information Group.
In addition to signifi cant civic and com munity
involvement, he is an active member
of the Lubar School’s Business Advisory
Council and a co-chair of the university’s
comprehensive capital campaign.
JUNIOR CLASS
Erik L. Beardsley
Mark J. Boettcher
Elizabeth R. Ehlers
Sara A. Flom
Jordan J. Gindt
Heather L. Howland
Rachel L. Hustad
Harpreet Kaur
Laura M. Manoni
Lindsey M. Ostrowski
John M. Pryor
Nicole S. Rosen
Emily A. Scherkenbach
Pa Vang
John C. Wegner
SPRING 2007 15