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Antipoda Co_Lookbook_2023

Learn about our beautiful brands and children designer products, made in Europe in an ethical and sustainable way.

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BEAUTIFUL + SUSTAINABLE PRODUCTS<br />

FOR KIDS + HOME / FROM THE ANTIPODES<br />

WWW.ANTIPODA.CO


<strong>Antipoda</strong> <strong>Co</strong><br />

BOUTIQUE DISTRIBUTION<br />

<strong>Antipoda</strong> <strong>Co</strong> provides exclusive<br />

distribution of beautiful, ethical and<br />

sustainable baby and children’s<br />

products for design-conscious families.<br />

Our boutique brands and designers tell<br />

a unique story and are committed to<br />

making goods with respect for human<br />

beings and the planet.<br />

BABY, CHILDREN & HOME<br />

Our range of products include nursery<br />

and children furniture, baby essentials,<br />

beautiful bedding and blankets, kids<br />

fashion accessories, family games and<br />

children’s wooden toys.<br />

SUSTAINABLE BRANDS<br />

Our brands have great respect for the<br />

environment. The products we stock<br />

promote an organic and natural way of<br />

living and are made to last and be passed<br />

down through generations, made from<br />

recycled materials or sustainable sources.<br />

CARBON NEUTRALITY<br />

At <strong>Antipoda</strong> <strong>Co</strong> we are fully committed<br />

to reducing our carbon footprint. We<br />

offset our carbon emissions and use<br />

carbon neutral delivery companies. Our<br />

packaging and marketing collateral are<br />

made of recycled or biodegradable<br />

materials.


Minois<br />

More than just a children’s skincare brand, Minois Paris is for parents in search of a<br />

more responsible lifestyle and who are acutely aware of the quality of products and the<br />

expertise of the people who make them. Minois Paris offers a line of natural care for<br />

babies and children, suitable from birth, made in France with the highest standards.<br />

NATURAL CARE LINE FOR<br />

BABIES AND CHILDREN<br />

We develop really gentle formulas using<br />

natural, organic ingredients that are<br />

suitable for little children’s delicate skin.<br />

Our products are made with a short list<br />

of ingredients that are easy to identify,<br />

without compromising on the sensory<br />

aspects, such as pleasant textures, delicate<br />

fragrances and attractive packaging.<br />

MADE IN FRANCE WITH LOVE<br />

The decision to make our products in<br />

France came from our desire to provide<br />

solid guarantees on the source and the<br />

quality of our products. Our formulas<br />

are created working closely with our<br />

local partner laboratories following very<br />

high standards. Because children’s skin<br />

is particularly delicate, we have designed<br />

very mild formulas which are gentle on<br />

even the most sensitive skin.


MINOIS PARIS<br />

All of the active ingredients in our<br />

formulas are natural and organically<br />

grown, as well as being completely safe<br />

for children. Simple, effective active<br />

ingredients to suit the specific needs of<br />

children’s sensitive skin and selected by<br />

us for their moisturising, healing and<br />

soothing properties. Our products are<br />

free from: parabens, phenoxyethanol,<br />

sulphates, silicone, phtalates, mineral oil,<br />

colourants...<br />

HÉLÈNE FULCHI,<br />

FOUNDER OF MINOIS PARIS<br />

Always with children in mind and<br />

passionate about cosmetics, Hélène had<br />

been thinking about creating a children’s<br />

skincare brand for a long time. After her<br />

daughter Paz was born, she decided to<br />

take the plunge with Minois, after having<br />

worked for almost 10 years in the communications<br />

and media industry. A new<br />

mum with a great sense of responsibility,<br />

Hélène looked for products for her<br />

daughter which were perfect in terms of<br />

composition, effective in terms of results<br />

and stylishly designed. She realised that it<br />

was very difficult to find products which<br />

combined all of these criteria. And so<br />

Minois came into the world! Skincare<br />

with a transparent approach, a list of<br />

ingredients which is easy to read and<br />

understand and an attractive brand<br />

identity.<br />

Discover Minois range at <strong>Antipoda</strong>.co


Designed for them<br />

Find timeless designs in beautiful beech wood in this collection of minimalist children’s<br />

furniture from Charlie Crane. Style it with the gorgeous soft textiles and dreammy Scandinavian<br />

bedding by Garbo&Friends.<br />

CHARLIE CRANE - POPI SHELF, WHALE / SABA CHILDREN’S CHAIR, FUR<br />

HOMI CLOTHES RACK / HOMI HANGERS


CHARLIE CRANE - POPI SHELF, CLOUD / YOMI TODDLER BED<br />

GARBO&FRIENDS - MUSLIN FITTED BED SHEET, LIMONE / MUSLIN BED SET, BLUEBELL<br />

BUNNY BATH SLIPPERS, SAND


INTERVIEW WITH THOMAS LEPINE - FOUNDER<br />

Charlie Crane<br />

Founded by Thomas Lépine, Charlie Crane is a leading baby and children’s furniture<br />

design company based in Paris. Influenced by mid-century French and Scandinavian<br />

design, the Charlie Crane range offers high-quality furniture for design-conscious families.<br />

HOW MANY PEOPLE DO YOU<br />

HAVE IN YOUR TEAM AND<br />

WHERE ARE THEY BASED?<br />

Since its creation in 2012, the Charlie<br />

Crane team is constantly growing. I started<br />

on my own, and soon after, joined by<br />

Gaspard Tiné-Bérès, the brand’s designer,<br />

then Lucille Dubos, who is in charge of<br />

the sales department, and Marie Perrière,<br />

as a digital manager. Today, the team<br />

counts 12 collaborators who are mainly<br />

based in Paris. But Charlie Crane has<br />

been teleworking long before the <strong>Co</strong>vid<br />

pandemic, as part of the team live in small<br />

cities near Paris, on the French Riviera…<br />

and even Barcelona!<br />

WHAT MOTIVATED YOU TO<br />

CREATE THIS BEAUTIFUL BRAND?<br />

As you may have guessed, it started when<br />

I became a father, a dozen years ago, and<br />

had to buy lots of useful but ugly stuff for<br />

the upcoming baby, which was completely<br />

ruining the decor of my apartment, haha!.<br />

That’s when I had the idea to launch my<br />

own brand. Charlie Crane’s ambition has<br />

always been to create furniture for babies<br />

and kids that infuses adult codes into the<br />

child’s world. The LEVO rocker blends<br />

in perfectly with the living room decor,<br />

the TOBO high chair harmonizes with<br />

the dining room table and the KUMI crib<br />

becomes a work of art… or almost!<br />

SABA CHAIR / PHOTO @LARALOVESPARIS


KUMI CRADLE / PHOTO MARIA VASCHAUNER<br />

WHO DO YOU HAVE IN MIND<br />

WHEN YOU CREATE NEW<br />

PRODUCTS?<br />

We are highly motivated to design<br />

furniture for babies and toddlers. But<br />

Charlie Crane is not just an aesthetic<br />

brand. We work hard everyday to design<br />

innovative furniture that attempts to<br />

respond to new uses or real problems.<br />

For example, the KIMI bed does not<br />

have bars: first, to prevent children from<br />

hurting themselves by getting stuck and,<br />

secondly, so babies cannot have a point<br />

of support to straddle the bed alone.<br />

WHERE DO YOU FIND YOUR<br />

INSPIRATION?<br />

I happen to be a great lover of design,<br />

particularly inspired by the 1950s. I like<br />

rounded shapes and noble materials. A<br />

passion that I share with Gaspard, the<br />

designer of the brand. On a daily basis,<br />

we really try to mix the love for design<br />

with the need for innovative products.<br />

HOW DO YOU BALANCE<br />

FAMILY LIFE AND MANAGING<br />

A SUCCESSFUL GLOBAL BRAND?<br />

I have a great team surrounding me! Both<br />

in my professional life, where I work with<br />

people I can trust and delegate to. And in<br />

my private life, where my wife is my true<br />

teammate (hey Mathilde!).<br />

We recently bought ourselves a little house<br />

in the country, a few hours from Paris by<br />

car. This allows us to easily escape on<br />

weekends with our three kids and really<br />

get away from work.


TOBO HIGH CHAIR / CHARLIE CRANE<br />

HOW IS YOUR BRAND<br />

CONTRIBUTING TOWARDS A<br />

MORE SUSTAINABLE + ETHICAL<br />

FUTURE?<br />

One of our main priorities is, of course,<br />

to create sustainable products that use<br />

noble materials, if possible ecological,<br />

especially wood. This has the huge<br />

advantage of storing CO2. The team<br />

also works to reduce the brand’s carbon<br />

footprint as much as possible. The<br />

products are designed as flat-packed as<br />

possible in order to reduce the volume<br />

to be transported. The use of plastic is<br />

reduced to the strict minimum and our<br />

factories are as close as possible to our<br />

logistics center, located in France.<br />

TELL US ABOUT THE CREATIVE<br />

PROCESS OF YOUR PRODUCTS?<br />

The first idea can come from me as well as<br />

from Gaspard, the designer of the brand.<br />

It often starts with a feeling that “lingers”<br />

in our heads: there is a missing product<br />

in the range or it would be convenient to<br />

imagine a product like that for parents’<br />

everyday life... We let it emerge slowly<br />

until it’s sharp enough to talk about it<br />

seriously.<br />

If we both like the project, then we move<br />

on to step two: the design! It’s a long<br />

process of going back and forth with the<br />

factories, which requires a great deal of<br />

tenacity.


“It often starts with a feeling that lingers in our heads: there is a missing<br />

product in the range... imagine a product like that for parents’ everyday life...”<br />

Then you have to pass the security<br />

standards, which can be very complicated<br />

in the childcare universe! In short, we<br />

work hard and for a long time to give life<br />

to our ideas.<br />

WHAT FEEDBACK RECEIVED<br />

FROM A CUSTOMER HAS MADE<br />

YOU MOST PROUD?<br />

We love it when people tell us they use<br />

Charlie Crane products for multiple<br />

babies. From the 1st to the 3rd in the<br />

same family, then on to cousins, friends…<br />

I know that Charlie Crane products come<br />

at a price, but they are solid, timeless and<br />

last over time.<br />

WHAT’S NEXT FOR CHARLIE<br />

CRANE?<br />

This year, the brand celebrates its 10th<br />

anniversary! This year is all the more<br />

significant as we are launching two new<br />

products: the TOBO, a wooden highchair,<br />

beautiful, practical and evolving from<br />

baby’s first meal... to adulthood. And<br />

the KUKO, a cocoon and light bassinet<br />

with minimalist lines which, once placed<br />

on its wooden base, can also be used as a<br />

real cradle. The two new products will be<br />

available in several colors, like the rest of<br />

the collection, to fit any interior.<br />

KUKO MOSES BASKET + ACTIVITY ARCH / CHARLIE CRANE<br />

In the years to come, Charlie Crane wishes<br />

to continue to expand its range and to be<br />

a brand anchored in its environment, in<br />

particular, by reinforcing its responsible<br />

approach.<br />

See more of the Charlie Crane furniture<br />

range online at <strong>Antipoda</strong>.co


CHARLIE CRANE - KANO ROD + BIRDS MOBILE / LEVO ROCKER BEECH, BOIS DE ROSE<br />

TAMI PLAY MAT, CAMEL / KUKO MOSES BASKET


Nursery Interiors<br />

We offer beautiful, practical and sustainably produced baby furniture and decor that<br />

are ethically made in Europe. Our bedding and textiles are made of organic cotton and<br />

OEKO-TEX® certified fibres, safe for babies, providing parents with peace of mind.<br />

CHARLIE CRANE - NAHO ACTIVITY ARCH / KUMI CRADLE<br />

GARBO&FRIENDS - FOLIA CRADLE BED SET / ROYAL CRESS FILLED BLANKET + BED POCKET


Baby Care<br />

Our aesthetic collections of baby care essentials are designed with clever functionality in<br />

mind, without compromising on beauty. Made from high-quality materials, our products<br />

will stand the test of time.<br />

CHARLIE CRANE - NOGA FOLDING CHANGE TABLE + PUDI CHANGE MAT<br />

GARBO&FRIENDS - HOODED BABY TOWELS, SAND + MIMOSA / SET OF 2 MUSLIN BLANKETS<br />

TRAVEL CHANGE MAT, BLACKBERRY / MUSLIN CHANGE MAT COVER, FOLIA


MAMA HANGS - BUMP TO BABY 2 IN 1 PREGNANCY AND SKIN-TO-SKIN BAND<br />

CHARLIE CRANE - LEVO ROCKER + ACTIVITY ARCH BEECH /<br />

GARBO&FRIENDS - SET OF 3 MUSLIN BURP CLOTHS / MINOIS SKINCARE COLLECTION


INTERVIEW WITH SUSANN KARLSSON - FOUNDER<br />

garbo&friends<br />

Based in Stockholm and founded in 2012 by illustrator and designer Susann Karlsson,<br />

Garbo&Friends has created a poetic universe with products that are beautiful, sustainable<br />

and inspirational. Products that stand the test of time, both in terms of style and quality.<br />

ideas that I could actually work with<br />

illustration to create the result or feeling<br />

I wanted for a project. That is also when<br />

I got into printmaking and got a sense of<br />

how much of a difference a pattern could<br />

make for communicating a visualization,<br />

patterns are a very strong tool.<br />

PHOTO NATHALIE SILFVER<br />

WHAT MOTIVATED YOU TO<br />

CREATE THIS BEAUTIFUL BRAND?<br />

I graduated from one of the best schools<br />

in Europe as a graphic designer and had<br />

really found my way into illustration,<br />

before I used to paint oils or watercolor,<br />

but it was not until I could digitalize my<br />

So I had just graduated from this great<br />

school and thought I was the king of<br />

the world, I had a job as a Junior Art<br />

Director lined up post graduation and life<br />

was good. But when I started at the firm<br />

and was six months in, my ideas were not<br />

valued or really taken into serious consideration.<br />

My ideas were broken down<br />

to small pieces, if even considered, and I<br />

became a drawing machine for someone<br />

else’s ideas, and that was not what I<br />

wanted to do.<br />

At the same time my friends started<br />

having kids and shopping for gifts was<br />

quite uninspiring, so I asked myself:<br />

who better to draw for, who would most<br />

appreciate my illustrations? Well, children<br />

of course, I thought, and that is the very<br />

first start of Garbo&Friends.


SUSANN KARLSSON NEMIROVSKY<br />

WHO DO YOU HAVE IN MIND<br />

WHEN YOU CREATE NEW<br />

PRODUCTS?<br />

As I am my own harshest critic, I usually<br />

have myself in mind when I create a new<br />

product. It is very hard to know what<br />

others feel about something you create,<br />

and if I ask different people they all have<br />

a different answer, so it is important<br />

for me to be happy with the product or<br />

print that I make, and ask mysefl whether<br />

I would buy it if I saw it in a store but<br />

didn’t know who made it.<br />

WHERE DO YOU FIND YOUR<br />

INSPIRATION?<br />

I would say the garden is the biggest<br />

inspiration currently. I have become<br />

obsessed about plants! But also traveling<br />

is a big inspiration, perhaps not so much<br />

the travelling itself, but more a change of<br />

scenery, if that makes any sense...<br />

Oh and of course Pinterest, I don’t think<br />

I could ever physically get close to be<br />

able to see such a vast number of color<br />

combinations, styles and moods if it<br />

wasn’t for Pinterest, its an amazing space<br />

where I can spend hours and hours!<br />

WHAT MAKES YOUR BRAND<br />

AND PRODUCTS SO LOVED?<br />

I hope to think that it is the genuine<br />

feeling that a lot of thought has been put<br />

into the product and the making of the<br />

print that adorns it!


SWIMMING RANGE / GARBO&FRIENDS<br />

HOW DO YOU BALANCE YOUR<br />

PERSONAL LIFE AND MANAGING<br />

A SUCCESSFUL LEADING<br />

BRAND?<br />

I have not found that balance! I work too<br />

much but I also love what I do at Garbo.<br />

So sometimes, I find it hard to spend an<br />

evening doing the second or third thing I<br />

love most, like dinner with friends or to<br />

go out for a movie, haha, sounds sad but<br />

actually isn’t, well at least not quite as sad<br />

as it sounds.<br />

claim to be in a sustainable business even<br />

if we do everything we can to ensure we<br />

do it the best way possible. We produce<br />

OEKO-Tex certified and try to keep<br />

as many of our productions in Europe<br />

as possible, which is what we feel is the<br />

best way to know our products are made<br />

ethically, fairly and by people that have<br />

the rights to maternity leave, sick leave<br />

and fair wages. A life situation that we<br />

take for granted in the west, but is not so<br />

common elsewhere.<br />

HOW IS YOUR BRAND<br />

CONTRIBUTING TOWARDS A<br />

MORE SUSTAINABLE & ETHICAL<br />

FUTURE?<br />

This is a very tricky question as we work<br />

with production, I am not sure we can<br />

TELL US ABOUT THE CREATIVE<br />

PROCESS OF YOUR PRODUCTS<br />

It is a big secret! ;)<br />

It normally starts with a lot of thinking<br />

and sketching, simple sketches to get a


“I have the privilege to now work with an amazing children’s clothing<br />

designer that is, together with our buyers, making magic in our studio as we<br />

speak. I can’t wait for the world to see it in March <strong>2023</strong> because it will be<br />

nothing short of amazing!”<br />

feeling of what I would like to do or what<br />

I feel would complement what we already<br />

have in our selection. This is when it is a<br />

great time to travel, as this allows me to not<br />

be at home, surrounded by all the things<br />

that you don’t really notice, because you<br />

are so used to them, they have lost their<br />

magic. Not sure if this makes sense, but I<br />

find traveling triggers my “sponge-eyes”,<br />

where any minor detail can be interesting<br />

and I can find beauty in everything.<br />

During COVID I watched A LOT of<br />

nature films, traveling documentaries, but<br />

it did affect me a lot for inspiration!<br />

I draw the pattern I have selected in more<br />

detail, then finalise it in the computer - I<br />

have a very nice computer that is basically<br />

like a big sheet of paper, the screen is a<br />

big drawing board.<br />

I usually start with the print and then<br />

choose the solids and the range the<br />

pattern should be placed on.<br />

WHAT FEEDBACK RECEIVED<br />

FROM A CUSTOMER HAS MADE<br />

YOU MOST PROUD?<br />

Ah also a hard question...<br />

I do get happy every time a customer<br />

says how much they like the prints or the<br />

brand. And that they have their room and<br />

their kids rooms full of our products!<br />

WHAT’S NEXT FOR GARBO&-<br />

FRIENDS?<br />

We have such great plans for SS23. We will<br />

launch our first comprehensive children’s<br />

line and weave this line together with our<br />

interior products. I have the privilege to<br />

now work with an amazing children’s<br />

clothing designer that is, together with<br />

our buyers, making magic in our studio<br />

as we speak. I can’t wait for the world to<br />

see it in March <strong>2023</strong> because it will be<br />

nothing short of amazing!<br />

See Garbo&Friends products online at<br />

<strong>Antipoda</strong>.co<br />

SUSANN KARLSSON & KAJSA HAGELINS


For the grown-ups<br />

Garbo&Friends’ luxurious bedding is now available for double, queen and king beds.<br />

Because why should only the tiny heroes enjoy a good night’s sleep among flowers?<br />

Matching bath towels in the softest terry cotton and ethically made swimming toys.<br />

GARBO&FRIENDS - QUEEN BED COVER IN POMEGRANATE MUSLIN /<br />

BATH TOWEL - PLUMBAGO + STRIPE PEAR /<br />

SWIM RINGS - STRIPE PEAR AVAILABLSE IN 3 SIZES / INFLATABLE POOL LARGE - PLUMBAGO


Out & About<br />

<strong>Co</strong>mbining simplicity, comfort, safety and style, Mama Hangs baby carrier clothing is<br />

designed to make life easier for parents on the move. Explore our range of Garbo&-<br />

Friends travel accesories, from changing mats, to heavenly soft swaddles & more.<br />

GARBO&FRIENDS - SWALLOWS JERSEY BABY BLANKET<br />

MAMA HANGS - CARRY & PACK BABY CARRIER, TERRACOTTA<br />

MAMA PLAYS BABY CARRIER SWEATSHIRT, ECRU


GARBO&FRIENDS - MUSLIN SWADDLE BLANKETS, EGGSHELL + HONEYSUCKLE<br />

TRAVEL CHANGING MAT, IMPERIAL CRESS<br />

FILLED BLANKET, IMPERIAL CRESS / TERRY KIDS BATHROBE, SAND


Mama Hangs<br />

Mama Hangs is a French baby carrier clothing brand based in Biarritz, that manufactures<br />

in Portugal, combining simplicity, comfort, safety and style. It aims to help active and<br />

urban parents in their everyday life. <strong>Co</strong>ming to <strong>Antipoda</strong> <strong>Co</strong> website very soon.<br />

WHAT MOTIVATED YOU TO<br />

CREATE THIS BEAUTIFUL BRAND?<br />

The idea for Mama Hangs came when<br />

our first daughter Romy was just one<br />

month old. I would take her everywhere,<br />

while she slept on me in a wrap, refusing<br />

to sleep in her bed during the day!<br />

My friends, who had children told me<br />

that they never carried their baby with any<br />

accessory because of the complexity of<br />

the existing wraps and baby carriers.<br />

Having a decade of experience in product<br />

creation for sport brands and being<br />

convinced that the benefits that come<br />

from carrying your child are irreplaceable,<br />

I matched my professional experience to<br />

my personal convictions to concept the<br />

idea.<br />

WHAT DO YOUR CUSTOMERS<br />

LOVE ABOUT YOUR PRODUCTS?<br />

The simplicity of use, the quality, the sustainability<br />

of fabrics and the versatility of


INTERVIEW WITH VERONIQUE - CO-FOUNDER<br />

products. It feels good when mothers tell<br />

us that their post-partum would not be<br />

the same without us. Helping parents in<br />

their everyday life is our main goal!<br />

HOW DO YOU BALANCE FAMILY<br />

LIFE AND RUNNING YOUR<br />

BUSINESS?<br />

It’s chaotic because we have no separation<br />

between Mama Hangs and our family<br />

life. I guess that Romy (our 4-year-old<br />

daughter) would be able to speak about<br />

the brand and the products to the<br />

customers!<br />

HOW IS MAMA HANGS<br />

COMMITTED TO SUSTAINABILITY?<br />

Before launching Mama Hangs,<br />

François-Xavier and I worked in the<br />

sport industry for 10 years. It is a very<br />

big industry where there’s no real<br />

commitment for sustainability. It was<br />

very important for us to use sustainable<br />

fabrics and work with ethical partners. All<br />

our products are made in Portugal with<br />

organic cotton (GOTS certified) or other<br />

sustainable fabrics.<br />

time to think about every detail, every<br />

added value. Only after this long process,<br />

we launch a prototype with our factory. It<br />

sometimes takes three or four prototypes<br />

before getting a final product! Most of<br />

the products we have released took 1.5<br />

years to be finalised.<br />

WHAT’S NEXT FOR MAMA<br />

HANGS?<br />

2022 has been epic for Mama Hangs!<br />

We‘ve launched a Pregnancy and<br />

Skin-to-skin Band in January. Our<br />

innovative Breastfeeding Bra range is now<br />

live and the launch was a success. New<br />

mothers love it, so we are very happy! We<br />

are now preparing the release of our Ring<br />

Sling, and, at the end of the year, a new<br />

Baby Carrier will be launched.<br />

TELL US ABOUT THE CREATIVE<br />

PROCESS OF YOUR PRODUCTS.<br />

The creative process is always very long!<br />

The first step starts with me saying to<br />

FX: “I have an idea!” He calls me “Vero<br />

Gearloose”! Then, we start analysing the<br />

market to see whether we bring something<br />

innovative. If we do, I immediately draw<br />

the product to have a projection. I need


LONDJI - MY WOODEN FARM<br />

CLIMB THE MOUNTAIN STRATEGY GAME / MINI KYOMO BLUE COTTON CANDY WATCH


Educational Play<br />

Innovative, original, and sustainable toys, cooperative and strategic games, intriguing<br />

puzzles for all ages by Londji and stylish kids’ watches from Mini Kyomo, designed to<br />

help children learn to read the time.<br />

LONDJI - THE FOX & THE MOUSE WOODEN SHAPES SET<br />

MAKE NEW FRIENDS DIY STICKER GARLAND / THE WHALE & THE FISH CALM GAME


INTERVIEW WITH PERE GIRÓ - CO-FOUNDER<br />

Londji<br />

Londji’s sustainable toys are designed and ethically made in Barcelona, since 2004. Born<br />

with the desire of bringing together the world of art, games, and toys, Londji is committed<br />

to products that are made with innovation, originality and safety in mind.<br />

WHAT MOTIVATED YOU TO<br />

CREATE THIS BEAUTIFUL BRAND?<br />

The birth of Londji is the result of a<br />

process, the two founders have known<br />

each other since childhood. Our families<br />

have an entrepreneurial tradition, so since<br />

we were little we have lived this culture.<br />

From a young age we shared a great<br />

passion for travel and, specifically, for<br />

the African continent. We are trained in<br />

Economics and Law and we developed<br />

our careers in these professional sectors<br />

when we left university, combining it with<br />

trips to different countries during the<br />

holidays.<br />

The embryo of Londji began when<br />

we started importing African crafts to<br />

Europe in 1999. Later on, in 2004, we<br />

had the opportunity to participate in a<br />

temporary event in Barcelona. Taking<br />

advantage of our experience, we created a<br />

store with traditional toys from different<br />

parts of the world.<br />

Londji was formally born in 2005. From<br />

that moment we dedicated ourselves<br />

exclusively to it, with the idea of reviving<br />

traditional games and toys.<br />

In 2007 we began to design our own toys,<br />

based on the classics. This idea is still at<br />

the heart of Londji today.<br />

MY LITTLE WORLD SPINNING TOPS / LONDJI


PRODUCT DEVELOPMENT / LONDJI<br />

Our intention is to design and manufacture<br />

quality toys in our country, based on the<br />

usual games.<br />

Our own designs have acquired all the<br />

weight and currently 99% of the catalog<br />

consists of our own creations and<br />

production.<br />

From 2012 we started manufacturing<br />

internally. This allows us to know the<br />

processes well, pamper the materials and,<br />

in return, have the control we want over<br />

the quality of the product.<br />

Over the years, many people have joined<br />

the project. Right now, Londji is the result<br />

of the hard work of a team of 40 people,<br />

where everyone is important, since each<br />

one of them contributes their grain of<br />

sand to the project.<br />

WHO DO YOU HAVE IN MIND<br />

WHEN YOU CREATE NEW<br />

PRODUCTS?<br />

Above all, our children. We always say that<br />

we make the toys that we like our children<br />

to play with. We like toys to convey values<br />

that we identify oursleves with: toys made<br />

with care and respect for the environment<br />

that surrounds us. The sum of all this<br />

provides toys with honesty and warmth,<br />

which we are very proud of.<br />

WHERE DO YOU FIND<br />

INSPIRATION?<br />

Inspiration is born from classic toys, to<br />

which we pass through our filter, to give<br />

them our personality, while adding some<br />

nuance that makes them different. We<br />

always look for a point of difference, so


PRODUCT DEVELOPMENT / LONDJI<br />

that our vision contributes with something<br />

new to the world of toys. Classic games<br />

have a great capacity to amuse, excite and<br />

at the same time add value through the<br />

game itself.<br />

HOW DO YOU BALANCE<br />

YOUR PERSONAL LIFE WITH<br />

MANAGING A SUCCESSFUL<br />

LEADING BRAND?<br />

You make many personal sacrifices<br />

when you start a project. You give up<br />

a lot when you try to carry out an idea.<br />

There are busy schedules, trips... and the<br />

uncertainty weighs you down, since you<br />

always have the doubt of whether that<br />

sacrifice will bear any fruit. Nowadays, I<br />

don’t think there’s much of a difference<br />

between what we do and anyone else with<br />

a 40-hour-week job. Of course, there is<br />

travel involved, but over time we are very<br />

selective with the international fairs in<br />

which we exhibit. In the end, in life, the<br />

great luxury is being able to share time<br />

with the people you love, therefore, we try<br />

to share as much time as possible with our<br />

family and be present to see our children<br />

grow.<br />

HOW DOES LONDJI CONTRIBUTE<br />

TO A MORE SUSTAINABLE AND<br />

ETHICAL FUTURE?<br />

For us, the word sustainability has a very<br />

deep meaning, which encompasses two<br />

aspects. In the first place, an aspect related<br />

to the manufacture and the materials


“A second aspect of sustainability that is basic for us, and that clearly connects<br />

with the ethics of the product, is the social aspect, which is often forgotten.”<br />

used. In our case, we manufacture our<br />

toys in our facilities in Banyoles with<br />

collaborators from the area, avoiding<br />

the environmental costs caused by<br />

the transport of goods from distant<br />

countries. We only use paper and wood<br />

of European origin and from responsible<br />

sources, the cardboard we use in our<br />

products is recycled and the entire<br />

product is recyclable, once its life is over.<br />

All the energy we use in our facilities is<br />

from renewable sources. The material<br />

left over from the production is classified<br />

and offered free of charge to schools and<br />

social projects in our area, avoiding waste.<br />

WHAT’S NEXT FOR LONDJI?<br />

We think that the best toy is always the<br />

one that is yet to be made.<br />

In the coming years our idea is to<br />

consolidate the project, expand our range<br />

to the younger children, up to two years<br />

old, and add to the children’s lifestyle<br />

collection, so that Londji becomes a<br />

global brand related to the children’s<br />

universe.<br />

A second aspect of sustainability that<br />

is basic for us, and that clearly connects<br />

with the ethics of the product, is the<br />

social aspect, which is often forgotten.<br />

Having a local production allows us to<br />

create jobs and wealth in our environment<br />

and, in turn, guarantee that the Londji<br />

team works with decent and respectful<br />

economic conditions within a non-hierarchical<br />

structure. This local production also<br />

allows us to collaborate with companies<br />

that promote the social integration of<br />

people with different abilities and from<br />

less favored social environments, understanding<br />

that all this generates wealth, not<br />

only economic, but also social, within our<br />

environment.<br />

The sum of both aspects is what gives<br />

meaning to the project and contributes<br />

our grain of sand for a fairer and more<br />

sustainable society.<br />

See Londji puzzles, toys, games and<br />

activities online at <strong>Antipoda</strong>.co


Inspired by Nature<br />

Our collection of educational toys, children’s accessories and home decor is strongly inspired<br />

by nature, designed specially for the little nature lovers in our lives, using sustainably<br />

sourced materials and traditional processes with great respect for our enviroment.<br />

LONDJI - GROW UP STRATEGY GAME / MINI KYOMO NECKLACE - THE SHELL<br />

MINI KYOMO SUN HAT


COCOLETES - THE NEST WOODEN PUZZLE / GARBO&FRIENDS FAUNA QUILT SINGLE<br />

LONDJI - A HOME FOR NATURE 4 LAYERS PUZZLE


RUEDA DE COLOR<br />

<strong>Co</strong>coletes<br />

Nuria and Jonás, parents of Eloy and Yago, bring us the most beautiful, natural, hand<br />

crafted products, filled with love and magic, from their workshop in Navaleno, a small<br />

town located in Soria, surrounded by the largest forest in Spain.<br />

WHAT MOTIVATED YOU TO<br />

CREATE THIS BEAUTIFUL BRAND?<br />

<strong>Co</strong>coletes officially started in 2018,<br />

although the idea began to take shape a<br />

few months before, with the arrival of<br />

our first child. Games and toys of all<br />

kinds arrived with it, but we were quickly<br />

fascinated by the beauty and warmth of<br />

the wooden pieces.<br />

WHO DO YOU HAVE IN MIND<br />

WHEN YOU CREATE NEW<br />

PRODUCTS?<br />

Our children and nephews, but also a<br />

little bit of each one of the boys and girls<br />

that surround us and inevitably leave a<br />

mark on us.


INTERVIEW WITH NURIA & JONAS - CO-FOUNDERS<br />

“Sustainability, love and respect for the natural environment are the fundamental<br />

pillars of <strong>Co</strong>coletes, and that is precisely what we want to convey with our work.”<br />

WHERE DO YOU FIND THE<br />

INSPIRATION?<br />

In our pine forest. In its colours, textures<br />

and aromas, in short, in everything that<br />

the forest has to offer.<br />

WHAT MAKES YOUR BRAND AND<br />

PRODUCTS SO LOVED?<br />

When someone observes our work<br />

through a screen, they quickly realise that<br />

they are looking at unique pieces of great<br />

beauty, but when one of these pieces is<br />

held in their hands, it is difficult to resist<br />

the soft and warm touch of the wood and<br />

the affection that reveals the craftsmanship.<br />

HOW DO YOU BALANCE YOUR<br />

PERSONAL LIFE AND MANAGING<br />

A SUCCESSFUL LEADING<br />

BRAND?<br />

This may be one of the most difficult<br />

tasks of our work. Design, manufacturing,<br />

marketing, social networks, etc… We<br />

prioritise and divide the tasks between the<br />

two of us as best as we can, and always try<br />

not to let them steal too much time from<br />

our family and home time, but as we’ve<br />

said earlier, it is not easy at all.<br />

HOW IS YOUR BRAND<br />

CONTRIBUTING TOWARDS A<br />

MORE SUSTAINABLE + ETHICAL<br />

FUTURE?<br />

FOX PUZZLE<br />

Sustainability, love and respect for the<br />

natural environment are the fundamental<br />

pillars of <strong>Co</strong>coletes, and that is precisely<br />

what we want to convey with our work.<br />

We are committed to a business model<br />

in which the use and conservation<br />

of natural resources prevail over<br />

performance and productivity. We are<br />

aware that we are very small, but that does<br />

not mean we can ignore our footprint.<br />

For example, we are part of an energy<br />

cooperative that provides us with green<br />

energy from renewable sources. We also<br />

collaborate with non-profit associations<br />

that contribute to reforestation and tree<br />

planting in different parts of Spain.<br />

<strong>Co</strong>coletes is coming soon to <strong>Antipoda</strong>.co


HAVANA, PLUM CAKE + CHERRY BOMB WATCHES / MINI KYOMO<br />

Mini Kyomo<br />

Founded by a fellow mother based in a small town near Barcelona, Mini Kyomo manufactures<br />

sustainable kids watches in Italy, offering children the opportunity to learn to<br />

read the time easlily while allowing them to chose a style that matches their personality.<br />

WHAT MOTIVATED YOU TO<br />

CREATE THIS BEAUTIFUL BRAND?<br />

When I had my first son, I discovered<br />

the world of kids’ fashion and fell in love<br />

with all the cool brands. I’ve been wanting<br />

for a long time to do something related<br />

to it but I wasn’t sure how I could add<br />

something to all the beautiful brands<br />

out there and distinguish myself from<br />

them. When my eldest son started to ask<br />

questions about time and I decided to<br />

look for a watch for him, I found out that<br />

the options were very limited. It didn’t hit<br />

me at first, but a few months later, while<br />

we were traveling, I had this revelation:<br />

“that’s what I’m going to do, I’m going to<br />

design watches for kids!”


INTERVIEW WITH ISABELLE GAVRAY - CO-FOUNDER<br />

“A watch is both useful and playful, and that’s why parents like to gift them.<br />

Many of us remember our fisrt watch, it’s often exciting because we perceive it<br />

as a grown-up object, and a way to learn something new”<br />

WHO DO YOU CREATE FOR?<br />

When I create new products, I have in<br />

mind the kids (and grown-ups!) who will<br />

wear them. I try to imagine how they<br />

will associate them with the rest of their<br />

outfit, and I try to find the right balance<br />

between aesthetic and practicality. I also<br />

like to imagine how the full collection will<br />

look like on display. For example, I had to<br />

start the design process all over because I<br />

had designed 4 watches that I really liked<br />

individually but that didn’t look good<br />

together.<br />

gift them too. Many of us remember our<br />

first watch, it’s often exciting because we<br />

perceive it as a grown-up object and a way<br />

to learn something new (reading time). I<br />

think that our customers particularly like<br />

the practicality of our watches (we make<br />

time easy to read) as well as their unique<br />

shape and colours. They are the perfect<br />

final touch to a cool outfit.<br />

WHERE DO YOU FIND<br />

INSPIRATION?<br />

I’m obsessed with aesthetics, and I find<br />

inspiration in everything, it can be a<br />

landscape, a painting, a place, just looking<br />

at people and the way they dress, or even<br />

some simple everyday objects. My phone<br />

is filled with pictures of random objects,<br />

just because I like their colours or their<br />

shape.<br />

WHAT MAKES YOUR BRAND AND<br />

PRODUCTS SO LOVED?<br />

I think kids like accessories in general<br />

because they stand somewhere between a<br />

garment and a toy, a watch is both useful<br />

and playful and that’s why parents like to


HOW DO YOU BALANCE FAMILY<br />

LIFE AND RUNNING YOUR OWN<br />

BUSINESS?<br />

I don’t! Or at least I rarely feel like I do.<br />

There are days or periods when I’m more<br />

focused on family life and feel like I’m<br />

falling behind with the brand and all the<br />

things I would like to do, and moments<br />

when I’m more focused on the brand<br />

and feel like I’m not giving enough of my<br />

time, energy and presence to my family.<br />

Then there are some rare moments in<br />

between when I feel like I’ve reached a<br />

balance, but it can change so quickly. I’m<br />

slowly learning to accept it rather than<br />

feeling frustrated and wanting to be in<br />

two places at the same time. I think being<br />

two (Alessandro is my partner in business<br />

and in life!) is helping us, when one of<br />

us needs to work a few extra hours, the<br />

other one can spend time with the kids<br />

and vice versa.<br />

HOW DOES MK CONTRIBUTE<br />

TO A MORE SUSTAINABLE AND<br />

ETHICAL FUTURE?<br />

Starting from the design, we adapt our<br />

style to sustainable materials offered by<br />

the market. All our products are, in fact,<br />

made of recycled raw materials. We also<br />

use recycled cardboard boxes for the<br />

parcels we ship out every day and re-use<br />

the ones we receive from our suppliers.<br />

TELL US ABOUT THE CREATIVE<br />

PROCESS OF YOUR PRODUCTS?<br />

I collect a lot of pictures, screenshots<br />

and things that inspire me, and they<br />

form like a mental mood board. I let it<br />

all soak in and often I will have a kind of<br />

illumination at a random moment (in the<br />

bed, under the shower, while playing with<br />

the kids), and images start to pop in my<br />

head! I will then draw something based<br />

on those images and modify it until I’m<br />

satisfied with the result. Sometimes, it is<br />

close to the first thing I visualized and,<br />

sometimes, it is very far from it!<br />

WHAT DO YOUR CUSTOMERS<br />

LOVE ABOUT YOUR PRODUCTS?<br />

When we started to sell our watches<br />

online, one of our first customers tagged<br />

us on an Insta story: it was a video of her<br />

daughter unwrapping the mini kyomo<br />

watch that she had received for her<br />

birthday. When she saw it, she started to<br />

scream and jump with excitement! It was<br />

moving for us; we had never imagined<br />

that something as simple as a watch<br />

could bring so much joy to a child, and it<br />

really made what we are doing feel more<br />

meaningful.<br />

WHAT’S NEXT FOR MINI KYOMO?<br />

We would love to expand our range<br />

of products and create all kinds of<br />

accessories for kids and grown-ups. I<br />

know it’s going to be more complicated<br />

because, unlike watches, there is a lot of<br />

competition out there for all the other<br />

things. We will have to find new ways to<br />

distinguish ourselves as a brand and offer<br />

something new and exciting, but we like a<br />

good challenge!<br />

See Mini Kyomo watches and accessories<br />

online at <strong>Antipoda</strong>.co


1987 COLLECTION / MINI KYOMO


Australian distributor of boutique &<br />

sustainable European children’s brands.<br />

www.antipoda.co<br />

@antipoda_co<br />

BOUTIQUE CHILDREN’S FURNITURE<br />

FAMILY BEDDING + CARE TEXTILES<br />

PRACTICAL BABY WEARING CLOTHING<br />

STYLISH CHILDREN’S ACCESSORIES<br />

WOODEN EDUCATIONAL TOYS<br />

INNOVATIVE ACTIVITIES, GAMES + PUZZLES<br />

NATURAL BABIES & CHILDREN’S SKINCARE<br />

WOOL QUILTS FOR LITTLE DREAMERS<br />

THIS BOOKLET HAS BEEN PRINTED USING RECYCLED PAPERZ.

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