XtraBlatt Issue 01-2023

WÜSTENBERG-LANDTECHNIK
Service with no
ifs and buts
Krone and Wüstenberg – together, they make a strong team. The two partners
share not only half a century of successful collaboration but the same
philosophy when it comes to service – “no ifs and buts.”
When it comes to service,
it’s not just the service itself
but the service experience
that counts.
Holger Wüstenberg, owner
T
he opportunity to attend major events
without restriction is one of the many –
quite literally – liberating “post-Corona”
experiences. So it’s hardly surprising
that agricultural machinery shows are making an
unprecedented comeback – as illustrated by the
success of the company’s in-house show held at
their headquarters in Börm, a town not far from
the Danish border. “We welcomed over 10,000
visitors over the two days, which was tremendous!”
comments owner Holger Wüstenberg with delight.
And Hans-Rudolf Lübcker, who as managing director
is in charge of operations at the headquarters,
adds: “It was impressive to see how happy people
were to finally meet up in this kind of setting after
a four-year break. No wonder the mood was so
upbeat, despite the challenges the agricultural
industry is currently facing. This momentum will
see us through the season!”
Partnership of equals
The positive trend in milk prices since 2022 has
certainly contributed to this upward momentum;
after all, dairy farming is such an important sector
in Schleswig-Holstein or at least its northern
part where heavy soils dominate. Börm itself
lies a rather sandy region on the central ridge of
Schleswig-Holstein. As a result, the customer base
here is “mixed”, comprising livestock and arable
farming. The Wüstenberg Group has a workforce
of 280 and operates from eight sites, three of which
are in Mecklenburg-Western Pomerania to the east
and one in Brandenburg to the south-east. “Our
main brand products – including Krone – and of
course the accompanying service provision are
available in all our branches. But in Schleswig-Holstein
we tend to focus on forage harvesting and
Krone’s spere of activity, especially north of the Kiel
Canal,” explains Holger Wüstenberg.
He describes the company’s 50-year partnership
with the forage and straw harvesting specialist
from Spelle as exceptional and, in his view, as a
major factor behind their commercial success. By
way of illustration, the Börm site alone services
more than 70 BiG X and BiG M SP machines. They
also have a large market share in the attached
machine range, from mowers to balers. “The
partnership of equals, Krone’s family business
spirit and down-to-earth approach unburdened
by hierarchies are key success factors,” Holger
Wüstenberg is keen to stress. Hans-Rudolf Lübcker
adds: “Digitalisation aside, business deals are still
made by people – and that’s a good thing! The fact
that we can take customers to visit the factory
during pre-sales negotiations for larger machines
and projects is always a plus. And if our master
mechanics need Krone’s help with particularly
complex technical issues, they can pick up the
phone and be put through to the right person
straightaway. This is how teamwork makes for a
successful agricultural machinery business.”
For them, good service
is always a result of the
whole team pulling
together: Holger
Wüstenberg (right,
owner), Hans-Rudolf
Lübcker (left,
managing director of
the Börm branch) and
Udo Fedders (Börm
workshop manager).
36 1|2023 XtraBlatt
XtraBlatt 1|2023
37