XtraBlatt Issue 01-2023

EDITORIAL
Dear readers,
Y
ou are holding a very special issue in
your hands – the twentieth edition
of XtraBlatt. This is indeed a small
anniversary. Ten years ago, we
launched this project with the aim of enhancing
our customer communication. Since then, we
have been covering high-quality contents from
the Krone world, especially from the world of
our customers. XtraBlatt is not collection of
brochures but a magazine that – in my opinion
– is indeed on par with trade publications. This
was a point my father and myself made from the
very beginning.
The Krone “Suppliers’ Day”
has been a tradition for 15
years. This is the occasion to place
corporate topics such as strategic
development, trends in engineering
and technology and quality enhancement
under the spotlight. This year, all
suppliers to all companies within the
Krone Group were invited to meet at
Spelle.
The cover topic in this issue is “On a good
course”. This doesn’t refer to a fundamental
change of strategy we recently might have
performed at Krone. No, our general course
has long been set. But the rapid changes taking
place in the political sphere, in our societies
and markets challenge us to prepare for future
challenges in the best possible way. In this
respect we are certainly in a good position.
In this context, I feel it is important to stress
that our core values have not changed although
the Group has grown to a considerable size.
This Krone spirit is reflected by our focus on
customers, our innovative strength, efficiency,
commitment and a sense of togetherness as well
as diligence, honesty, courage, swiftness and
common sense. Compared to our competitors,
we are still a medium-sized company and as
such we are always available for our dealers
and retail customers. This is indeed something
that sets us apart from some or our major
competitors. Encouragingly it’s not the big that
overtake the small. It is the fast that overtake the
slow and what is better overtakes what is good.
This has inspired us to reorganise our company
– something that has largely gone unnoticed by
outsiders. Thanks to these new structures, we
will belong to the faster and better in future.
Incidentally, the cover story is not solely the
interview with our Director of Finance, Ole
Klose, but also deals with the introduction of
our Speedboat. No worries, we won’t diversify
to shipbuilding. But find out what’s the story
behind this. And of course, as always this edition
holds a varied mix of stories for you to indulge
in. The outfit of XtraBlatt has been changed
but the editorial content has not. Enjoy the
informative read!
Yours Bernard Krone
Bernard Krone has
been Chairman of
Krone Group Supervisory
Board since 2020
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