International Business Magazine, August 2023

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OVERCOMING CHALLENGES ANDGROWING IN THE PANDEMIC24 ibiorg.com
The Solatek Motor Sparessuccess story is an inspiration forentrepreneurs looking to create aquality, lasting business. Foundedin 2009 by experienced entrepreneurMr. MS Moyo, the companyhas been conquering space in theautomotive market in Zimbabwe,becoming a reference in the supplyof genuine parts for engines.After more than 10 years in theautomotive industry, MS Moyodecided to follow his passion forentrepreneurship and foundedSolatek Motor Spares. With aninitial team of just 8 employeesand a small leased area, thecompany began to walk its pathtowards success. Solatek’s visionhas always been ambitious: toexpand and serve the entirecountry with genuine engineparts. This determination guidedtheir actions from the beginning,leading to the opening of severalstrategically located branchesin Bulawayo and Gwanda.These branches were essentialto meet the demands of themechanical workshops and minesin Matabeleland, consolidatingSolatek’s presence in differentregions of the country.One of Solatek Motor Spares’differentials is its commitmentto the quality of its products.Offering more than 10,000 linesof spare parts for small vehiclebrands, the company prides itselfon providing brands that aretrusted and widely recognizedby customers. The acquisitionand distribution of quality spareparts are the basis for serving thewholesale, retail and governmentmarkets. To maintain its brandimage and national recognition,Solatek invests in the continuousimprovement of its team. Quarterlysales training ensures thatprofessionalism is always presentin customer service. In addition,robust marketing strategies havebeen used to further boost thebrand, reinforcing its commitmentto quality and consumer satisfaction.Adapting to SurviveThe unexpected arrival of thepandemic brought great challengesfor Solatek Motor Spares.The public transport sector wasseverely impacted, resulting in aloss of customers and a decreasein demand for parts. Faced withthis scenario, the company had toreinvent itself and adapt quickly.The strategy was to stay closeto customers and offer innovativesolutions. A delivery system wascreated, encouraging people tostay at home and order parts viaWhatsApp. This thoughtful approachhas enabled Solatek to serveits customers with confidence andensure business continuity duringthe crisis. The company alsoseized the moment to strengthenits digital presence, expanding itsonline sales to reach consumersoutside Bulawayo and Gwanda.The internet has become anessential ally, enabling Solatek toreach customers in all parts of thecountry.Solatek Motor Spares’ visionfor the future is ambitious andfocused on continued growth.The goal is to further expand thenetwork of branches, reaching allregions of the country to servemore and more customers withgenuine and quality parts. Facingprevailing economic forces andthe challenges of inflationaryinstability, the company plansto manage its supply chainstrategically, establishing solidpartnerships with suppliers andensuring affordable prices for itscustomers.A Story of Resilience and SuccessThe history of Solatek MotorSpares is a testament to the resilienceand determination of its leadershipand team. The companyhas become a benchmark in theZimbabwean automotive market,gaining international and nationalrecognition for its excellenceand quality. With MS Moyo atthe helm, Solatek has become aninspiring example of how vision,adaptability and commitment toquality can lead a business tosuccess even in challenging times.august 2023 25
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International Business Magazine, August 2023

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