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Communication Strategy Gadis Semasa KL

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CHAN Moon Chin J22037460

LAU Shi Yann J23039812

TO Jun Yuan J21036219

ZAFRAN bin Zakaria J21035164

Business of Fashion 2 / 31-500490

BA (Hons) Fashion Management & Communication (3+0)

INTI International College Subang

INTI Centre of Art and Design

No. 3, Jalan SS15/8

47500 Subang Jaya, Selangor

1 Brand Identity

Logo Design

Colour Palette

Typefaces

2 Consumer Engagement

Building Brand Loyalty

Packaging Design

POS

Product Drops

Encouraging Engagement

Tagline, Hashtag

3 Advertising Concept

Photoshoot

5 Static Adverts

4 Brand Collaboration

Influencers, Celebrities

Artists, Designers

Musicians

5 Target Consumer

Marketing Mix

Platform Identification

Our Client:

Gadis Semasa Kuala Lumpur

@gadisemasa.kl

https://www.gadisemasa.com

gadisemasakl@gmail.com



1

NEW BRAND IDENTITY

Gadis

Bandar

Communication Strategy Gadis Semasa KL

Communication Strategy . GSKL

New

Brand

Identity

Logo Design

Colour Palette

Typefaces

In our perspective, the meaning behind “Gadis

semasa” are often seen as individuals who actively

engage in various aspects of urban life. The

concept “Gadis Bandar”, they are women who are

confident, accomplished, and enjoy socializing with

friends, whether it is at cafes or during holidays and

weekends. To reflect this vision, we would propose

for this brand to explore a more urban and modern

aesthetic.

By showcasing women in attire that aligns with

urban life, such as stylish workwear or chill outfits

suitable for meeting friends, we can better convey

the concept of “gadis semasa.” This shift in imagery

and styling will help us connect with our target

audience, who are ambitious young women looking

for inspiration in their daily lives.

We believe this rebranding effort will enhance the

brand’s appeal and attract a larger audience of

women who resonate with the contemporary lifestyle

and aspirations we aim to embody. It will allow us

to showcase the dynamic and successful side of our

target market, empowering them to embrace their

achievements and celebrate their modern lifestyles.



Concept

Exploration

Communication Strategy Gadis Semasa KL



Logo

Design

Font

Type

Our logo’s design fuses modern elements with a hint

of retro influence to offer an appealing and classic

look. It combines a modern aesthetic with a retro

feel to perfectly capture the best of both worlds.

This results in a logo that is creative, apparent and

simple to recognize. Our logo stands out and makes

an impression due to its basic but attractive design.

It pays respect to the past while showcasing the

freshness and elegance of Gadis Semasa.

Colour

Palette

New

Typefaces

Communication Strategy Gadis Semasa KL

Keep On Trunckin’

#86B049 Turtle Green

#FF6D80 Watermelon Pink

#FFE01B Sun Yellow

New Fonts

Degular

Atyp

Sans-serif

Geometric sans-serif



2

Communication Strategy Gadis Semasa KL

Consumers

Engagement

Building

Brand

Loyalty

Building Brand Loyalty

Packaging Design

POS Design

Product Drops

Encouraging Engagement

Tagline & Hashtag

Brand loyalty is vital for fashion brands, driving

repeat business, fostering a competitive edge,

and generating positive word-of-mouth. Loyal

customers have higher lifetime value, provide

stability in challenging times, and allow for

flexible pricing. They also offer opportunities

for brand expansion and long-term success.



Discount & Special Promotions

Digital Store Voucher

Gadis Semasa KL can consider implementing various types of discounts, such as percentage-based discounts, seasonal

promotions, flash sales, or limited-time offers.

These offers create a sense of value and provide an opportunity for customers to try new products or styles. Ensure the

offer aligns with your profit margins and customer preferences to make it sustainable.

Communication Strategy Gadis Semasa KL

This encourages customers to return to Gadis Semasa’s

online store and gives them a sense of value and

appreciation. You can offer vouchers as a reward for

reaching a certain spending threshold, participating in

a referral program, or as a surprise gift during special

Buy 1 Get 1 free or Buy X Get Y



Packaging Design

Point of Sale (POS)

BOX

- Recyclable and reusable

- 3D logo gloss effect

Parcel Bag

- Visually appealing

- Bio-degradable

Point of Purchase (POP)

Communication Strategy Gadis Semasa KL

Hang Tags

- Garment care instructions

- Printed with soy-based ink

- Water soluble hang tag (strings and tag dissolves under running water)



Product

Drops

Communication Strategy Gadis Semasa KL



Social Media Content Mock-up

Encouraging

Engagement

Social media content can significantly benefit a local

fashion brand by boosting its visibility, engaging with the

target audience, and increasing brand awareness. Through

compelling visuals, captivating captions, and strategic use

of hashtags, social media platforms provide a cost-effective

way to showcase the brand’s products, trends, and style

inspiration. By consistently sharing high-quality content that

resonates with the target audience, the brand can establish a

strong online presence, drive traffic to its website or physical

store, foster a loyal community, and ultimately, increase

sales. Social media content serves as a powerful tool to

connect with fashion enthusiasts, build brand credibility, and

stay relevant in a highly competitive industry.

Communication Strategy Gadis Semasa KL



Community Events Poster Mock-up

Feedback and Reviews Mock-up

Communication Strategy Gadis Semasa KL

A community events poster can greatly benefit a local

fashion brand by creating awareness, generating interest,

and fostering a sense of community engagement. By

designing an eye-catching poster that highlights upcoming

fashion-related events, such as fashion shows, trunk shows,

or pop-up shops, the brand can reach a wider audience

within the local community. The poster can be displayed in

local businesses, community centers, or online platforms

to attract attendees and create anticipation for the brand’s

offerings. This not only helps in increasing footfall to the

event but also enhances the brand’s visibility and credibility,

establishing it as an active participant in the local fashion

scene.

Feedback and reviews play a crucial role in helping a local

fashion brand thrive. By actively soliciting and encouraging

feedback from customers, the brand can gain valuable

insights into their preferences, satisfaction levels, and areas

for improvement. Positive reviews serve as testimonials

that build trust and credibility among potential customers,

encouraging them to try the brand’s products. On the

other hand, constructive feedback helps the brand identify

and address any issues, refine their offerings, and enhance

the overall customer experience. By actively engaging

with feedback and reviews, the brand demonstrates a

commitment to customer satisfaction, strengthens its

reputation, and cultivates a loyal customer base.



TAGLINE

3

Irama Alunan Gadis Semasa

HASHTAG

#RancakBersamaGadisSemasa

#MasihGadis

#GadisSemasaGadisBergaya

Advertising

Concept

Photoshoot

5 Static Adverts











4

Brand

Collaboration

Influencer



5

Communication Strategy Gadis Semasa KL

Target

Consumer

Marketing Mix

Platform Identification



Communication Strategy Gadis Semasa KL



Communication Strategy Gadis Semasa KL

Reels

Platform

Identification

Reels



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